{"id":2888,"date":"2022-06-23T10:05:39","date_gmt":"2022-06-23T01:05:39","guid":{"rendered":"https:\/\/service.grannet.co.jp\/blog\/?p=2888"},"modified":"2022-06-28T09:39:23","modified_gmt":"2022-06-28T00:39:23","slug":"ga4","status":"publish","type":"post","link":"https:\/\/grannet.co.jp\/column\/ga4\/","title":{"rendered":"GA4\u3068\u306f\uff1f\u5c0e\u5165\u65b9\u6cd5\u3084\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u306e\u78ba\u8a8d\u65b9\u6cd5\u306a\u3069\u5fb9\u5e95\u89e3\u8aac\uff01"},"content":{"rendered":"<div class=\"column_wrap\"> <div class=\"txtbox\"> 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href=\"https:\/\/grannet.co.jp\/column\/ga4\/#5-3%E8%A8%AD%E5%AE%9A%E3%81%97%E3%81%9F%E8%A6%9A%E3%81%88%E3%81%AE%E3%81%AA%E3%81%84%E3%82%A4%E3%83%99%E3%83%B3%E3%83%88%E3%81%8C%E8%A8%88%E6%B8%AC%E3%81%95%E3%82%8C%E3%81%A6%E3%81%84%E3%81%BE%E3%81%99\" title=\"5-3.\u8a2d\u5b9a\u3057\u305f\u899a\u3048\u306e\u306a\u3044\u30a4\u30d9\u30f3\u30c8\u304c\u8a08\u6e2c\u3055\u308c\u3066\u3044\u307e\u3059\">5-3.\u8a2d\u5b9a\u3057\u305f\u899a\u3048\u306e\u306a\u3044\u30a4\u30d9\u30f3\u30c8\u304c\u8a08\u6e2c\u3055\u308c\u3066\u3044\u307e\u3059<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/grannet.co.jp\/column\/ga4\/#5-4%E6%97%A9%E3%82%81%E3%81%ABGA4%E3%82%92%E5%B0%8E%E5%85%A5%E3%81%99%E3%82%8B%E3%81%BB%E3%81%86%E3%81%8C%E3%81%84%E3%81%84%E3%81%AE%E3%81%A7%E3%81%97%E3%82%87%E3%81%86%E3%81%8B%EF%BC%9F\" title=\"5-4.\u65e9\u3081\u306bGA4\u3092\u5c0e\u5165\u3059\u308b\u307b\u3046\u304c\u3044\u3044\u306e\u3067\u3057\u3087\u3046\u304b\uff1f\">5-4.\u65e9\u3081\u306bGA4\u3092\u5c0e\u5165\u3059\u308b\u307b\u3046\u304c\u3044\u3044\u306e\u3067\u3057\u3087\u3046\u304b\uff1f<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/grannet.co.jp\/column\/ga4\/#6GA4%E3%81%AE%E5%B0%8E%E5%85%A5%E3%81%AF%E4%BC%81%E6%A5%AD%E3%81%AB%E4%BE%9D%E9%A0%BC%E3%81%99%E3%82%8B%E3%81%93%E3%81%A8%E3%82%821%E3%81%A4%E3%81%AE%E6%96%B9%E6%B3%95%EF%BC%9F\" title=\"6.GA4\u306e\u5c0e\u5165\u306f\u4f01\u696d\u306b\u4f9d\u983c\u3059\u308b\u3053\u3068\u30821\u3064\u306e\u65b9\u6cd5\uff1f\">6.GA4\u306e\u5c0e\u5165\u306f\u4f01\u696d\u306b\u4f9d\u983c\u3059\u308b\u3053\u3068\u30821\u3064\u306e\u65b9\u6cd5\uff1f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/grannet.co.jp\/column\/ga4\/#%E3%81%BE%E3%81%A8%E3%82%81\" title=\"\u307e\u3068\u3081\">\u307e\u3068\u3081<\/a><\/li><\/ul><\/nav><\/div>\n <h2 class=\"tt1\"><span class=\"ez-toc-section\" id=\"1GA4%E3%81%A8%E3%81%AF%EF%BC%9F%E3%82%B5%E3%82%A4%E3%83%88%E9%81%8B%E5%96%B6%E8%80%85%E3%81%AF%E5%AF%BE%E5%BF%9C%E3%81%8C%E5%BF%85%E9%A0%88%EF%BC%81\"><\/span>1.GA4\u3068\u306f\uff1f\u30b5\u30a4\u30c8\u904b\u55b6\u8005\u306f\u5bfe\u5fdc\u304c\u5fc5\u9808\uff01<span class=\"ez-toc-section-end\"><\/span><\/h2> <div class=\"banner\"><img decoding=\"async\" src=\"https:\/\/grannet.co.jp\/column\/wp-content\/uploads\/2022\/06\/img_ga4_1.jpg\" alt=\"GA4\u3068\u306f\uff1f\u30b5\u30a4\u30c8\u904b\u55b6\u8005\u306f\u5bfe\u5fdc\u304c\u5fc5\u9808\uff01\"><\/div><div class=\"txtbox\"> <p><span class=\"txt_bold txt_red\">GA4\uff08Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b94\uff09\u3068\u306f\u3001Google\u304c2020\u5e7410\u6708\u306b\u30ea\u30ea\u30fc\u30b9\u3057\u305f\u6700\u65b0\u7248\u306eGoogle\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9<\/span>\u3067\u3059\u3002<\/p><p>\u5f93\u6765\u306eGA\uff08\u30e6\u30cb\u30d0\u30fc\u30b5\u30eb\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\uff09\u306f\u3001Google\u304c\u8cb7\u53ce\u3057\u305f\u300cUrchin Software Corporation\u300d\u306e\u6280\u8853\u3092\u5229\u7528\u30fb\u62e1\u5f35\u3059\u308b\u5f62\u30672005\u5e74\u306b\u958b\u767a\u3055\u308c\u307e\u3057\u305f\u3002\u30d6\u30e9\u30a6\u30b6\u304b\u3089\u4ed8\u4e0e\u3055\u308c\u308bCookie\u60c5\u5831\u3092\u57fa\u306b\u30a2\u30af\u30bb\u30b9\u89e3\u6790\u30fb\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u8a08\u6e2c\u3092\u884c\u3046\u5f93\u6765\u306eGA\u306f\u3001Web\u30b5\u30a4\u30c8\u306e\u30e6\u30fc\u30b6\u30fc\u5206\u6790\u306b\u5fc5\u9808\u3068\u3055\u308c\u308b\u30c4\u30fc\u30eb\u3067\u3057\u305f\u3002<\/p><p class=\"mb0\"><span class=\"txt_bold\">\u5f93\u6765\u306eGA\u306f2023\u5e747\u67081\u65e5\u3092\u3082\u3063\u3066\u30b5\u30dd\u30fc\u30c8\u304c\u7d42\u4e86<\/span>\u3057\u307e\u3059\u3002Web\u30b5\u30a4\u30c8\u5206\u6790\u306bGoogle\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u3092\u5229\u7528\u3057\u7d9a\u3051\u308b\u305f\u3081\u306b\u306f\u3001GA4\u3078\u306e\u79fb\u884c\u304c\u5fc5\u8981\u3067\u3059\u3002<\/p><p class=\"text_right\">\u51fa\u5178\uff1a<cite><a href=\"https:\/\/support.google.com\/analytics\/answer\/11583528?hl=ja\" target=\"_blank\" rel=\"noopener noreferrer\">Google\u300c\u30e6\u30cb\u30d0\u30fc\u30b5\u30eb \u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u306e\u30b5\u30dd\u30fc\u30c8\u306f\u7d42\u4e86\u3057\u307e\u3059\u300d<\/a><\/cite><\/p><\/div><h3 class=\"tt2\"><span class=\"ez-toc-section\" id=\"1-1GA4%E3%81%8C%E9%96%8B%E7%99%BA%E3%81%95%E3%82%8C%E3%81%9F%E8%83%8C%E6%99%AF\"><\/span>1-1.GA4\u304c\u958b\u767a\u3055\u308c\u305f\u80cc\u666f<span class=\"ez-toc-section-end\"><\/span><\/h3> <div class=\"txtbox\"> <p><span class=\"txt_bold txt_red\">GA4\u304c\u958b\u767a\u3055\u308c\u305f\u80cc\u666f\u306b\u306f\u3001\u5f93\u6765\u306eGA\u3067\u306f\u30e6\u30fc\u30b6\u30fc\u306e\u884c\u52d5\u628a\u63e1\u306b\u9650\u754c\u304c\u3042\u3063\u305f\u70b9\u304c\u6319\u3052\u3089\u308c\u307e\u3059\u3002<\/span><\/p><p>\u5f93\u6765\u306eGA\u304c\u958b\u767a\u3055\u308c\u305f2005\u5e74\u5f53\u6642\u3001\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u691c\u7d22\u3084Web\u30b5\u30a4\u30c8\u95b2\u89a7\u306b\u4f7f\u7528\u3059\u308b\u7aef\u672b\u306f\u3001\u307b\u307c\u30d1\u30bd\u30b3\u30f3\u4e00\u629e\u3067\u3057\u305f\u3002\u30e2\u30d0\u30a4\u30eb\u7aef\u672b\u3068\u3057\u3066\u767b\u5834\u3057\u305f\u643a\u5e2f\u96fb\u8a71\u306e\u4e3b\u8981\u6a5f\u80fd\u306f\u96fb\u8a71\u30fb\u30e1\u30fc\u30eb\u3067\u3042\u308a\u3001\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u5229\u7528\u306b\u306f\u9069\u3057\u3066\u3044\u306a\u304b\u3063\u305f\u6642\u4ee3\u3067\u3059\u3002<\/p><p class=\"mb0\">\u3057\u304b\u3057\u30012007\u5e74\u306b\u30b9\u30de\u30fc\u30c8\u30d5\u30a9\u30f3\u306eiPhone\u304c\u767b\u5834\u3057\u3066\u4ee5\u964d\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u5229\u7528\u7aef\u672b\u306f\u5927\u304d\u304f\u5909\u5316\u3057\u307e\u3057\u305f\u3002\u65e5\u672c\u306b\u304a\u3044\u3066\u306f\u3001<span class=\"txt_bold\">2017\u5e74\u306b\u500b\u4eba\u306e\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u5229\u7528\u7387\u3067\u521d\u3081\u3066\u30b9\u30de\u30fc\u30c8\u30d5\u30a9\u30f3\u304c\u30d1\u30bd\u30b3\u30f3\u3092\u4e0a\u56de\u308a\u30012022\u5e74\u73fe\u5728\u307e\u3067\u30b9\u30de\u30fc\u30c8\u30d5\u30a9\u30f3\u512a\u4f4d\u306e\u50be\u5411\u304c\u7d9a\u3044\u3066\u3044\u307e\u3059\u3002<\/span><\/p><p class=\"text_right\">\u51fa\u5178\uff1a<cite><a href=\"https:\/\/www.soumu.go.jp\/johotsusintokei\/whitepaper\/ja\/r03\/html\/nb000000.html\" rel=\"nofollow noopener noreferrer\" target=\"_blank\">\u7dcf\u52d9\u7701\u300c\u4ee4\u548c3\u5e74\u7248 \u60c5\u5831\u767a\u4fe1\u767d\u66f8\u306e\u30dd\u30a4\u30f3\u30c8\u300d<\/a><\/cite><\/p><p>\u30b9\u30de\u30fc\u30c8\u30d5\u30a9\u30f3\u306b\u3088\u308b\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u5229\u7528\u304c\u5897\u3048\u305f\u3053\u3068\u3067\u3001\u5f93\u6765\u306eGA\u3067\u306f\u6b63\u78ba\u306a\u8a08\u6e2c\u304c\u884c\u3048\u306a\u3044\u30b1\u30fc\u30b9\u304c\u5897\u52a0\u3057\u307e\u3057\u305f\u3002\u5f93\u6765\u306eGA\u306fCookie\u60c5\u5831\u3092\u57fa\u306b\u30e6\u30fc\u30b6\u30fc\u3092\u5224\u5225\u3057\u3066\u304a\u308a\u3001\u30e6\u30fc\u30b6\u30fc\u306f\u540c\u3058\u3067\u3082Cookie\u60c5\u5831\u304c\u7570\u306a\u308b\u30b1\u30fc\u30b9\u306b\u5bfe\u5fdc\u3067\u304d\u306a\u3044\u305f\u3081\u3067\u3059\u3002\u305f\u3068\u3048\u30701\u4eba\u306e\u30e6\u30fc\u30b6\u30fc\u304c1\u3064\u306e\u30da\u30fc\u30b8\u3092\u30d1\u30bd\u30b3\u30f3\u3068\u30b9\u30de\u30fc\u30c8\u30d5\u30a9\u30f3\u3067\u95b2\u89a7\u3059\u308b\u3068\u3001\u5f93\u6765\u306eGA\u306f2\u3064\u306eCookie\u60c5\u5831\u3092\u57fa\u306b2\u4eba\u306e\u30e6\u30fc\u30b6\u30fc\u3068\u3057\u3066\u30ab\u30a6\u30f3\u30c8\u3057\u3066\u3057\u307e\u3044\u307e\u3059\u3002<\/p><p>\u307e\u305f\u3001\u5f93\u6765\u306eGA\u306f\u30da\u30fc\u30b8\u5358\u4f4d\u3067\u30e6\u30fc\u30b6\u30fc\u306e\u884c\u52d5\u628a\u63e1\u3092\u884c\u3063\u3066\u3044\u305f\u3082\u306e\u306e\u3001\u30b9\u30de\u30fc\u30c8\u30d5\u30a9\u30f3\u306e\u30a2\u30d7\u30ea\u306b\u306f\u30da\u30fc\u30b8\u305d\u306e\u3082\u306e\u304c\u3042\u308a\u307e\u305b\u3093\u3002<span class=\"txt_bold txt_red\">\u30a2\u30d7\u30ea\u3092\u5229\u7528\u3059\u308b\u30e6\u30fc\u30b6\u30fc\u306e\u884c\u52d5\u628a\u63e1\u304c\u96e3\u3057\u3044\u70b9\u3082\u3001\u5f93\u6765\u306eGA\u306b\u898b\u3089\u308c\u305f\u9650\u754c\u3068\u8a00\u3048\u307e\u3059\u3002<\/span><\/p><p>\u30c7\u30fc\u30bf\u8a08\u6e2c\u306e\u57fa\u3068\u306a\u308bCookie\u60c5\u5831\u306b\u3064\u3044\u3066\u3082\u3001\u8fd1\u5e74\u9ad8\u307e\u3063\u305f\u30d7\u30e9\u30a4\u30d0\u30b7\u30fc\u4fdd\u8b77\u306e\u6d41\u308c\u306b\u3088\u3063\u3066\u5229\u7528\u304c\u96e3\u3057\u304f\u306a\u308a\u307e\u3057\u305f\u3002\u5f93\u6765\u306eGA\u306f\u3055\u307e\u3056\u307e\u306a\u70b9\u3067\u6642\u4ee3\u306b\u305d\u3050\u308f\u306a\u304f\u306a\u3063\u305f\u3053\u3068\u304c\u3001GA4\u304c\u958b\u767a\u3055\u308c\u305f\u7406\u7531\u3067\u3059\u3002<\/p><\/div><h3 class=\"tt2\"><span class=\"ez-toc-section\" id=\"1-2GA4%E3%81%A8%E5%BE%93%E6%9D%A5%E3%81%AEGA%E3%81%AF%E4%BD%95%E3%81%8C%E9%81%95%E3%81%86%EF%BC%9F\"><\/span>1-2.GA4\u3068\u5f93\u6765\u306eGA\u306f\u4f55\u304c\u9055\u3046\uff1f<span class=\"ez-toc-section-end\"><\/span><\/h3> <div class=\"banner\"><img decoding=\"async\" src=\"https:\/\/grannet.co.jp\/column\/wp-content\/uploads\/2022\/06\/img_ga4_1-2.jpg\" alt=\"GA4\u3068\u5f93\u6765\u306eGA\u306f\u4f55\u304c\u9055\u3046\uff1f\"><\/div><div class=\"txtbox\"> <p>2020\u5e7410\u6708\u306b\u30ea\u30ea\u30fc\u30b9\u3055\u308c\u305fGA4\u3068\u5f93\u6765\u306eGA\u306b\u306f\u3001\u3069\u306e\u3088\u3046\u306a\u9055\u3044\u304c\u3042\u308b\u306e\u3067\u3057\u3087\u3046\u304b\u3002\u4e3b\u306a\u5909\u66f4\u70b9\u3092\u8868\u5f62\u5f0f\u3067\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p><div class=\"listTab\"> <table class=\"width100 mb1em\"> <tr> <th>\u8a08\u6e2c\u306e\u4e2d\u5fc3\u306f\u300c\u30a4\u30d9\u30f3\u30c8\u300d<\/th> <\/tr><tr> <td> <div class=\"banner\"><img decoding=\"async\" src=\"https:\/\/grannet.co.jp\/column\/wp-content\/uploads\/2022\/06\/1.jpg\" alt=\"\u8a08\u6e2c\u306e\u4e2d\u5fc3\u306f\u300c\u30a4\u30d9\u30f3\u30c8\u300d\"><\/div><p>\u5f93\u6765\u306eGA\u3067\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u304cWeb\u30b5\u30a4\u30c8\u306b\u6d41\u5165\u3057\u3066\u304b\u3089\u96e2\u8131\u3059\u308b\u307e\u3067\u306e\u901a\u4fe1\u30921\u30bb\u30c3\u30b7\u30e7\u30f3\u3068\u3057\u3066\u8a08\u6e2c\u304c\u3055\u308c\u3066\u3044\u307e\u3057\u305f\u30021\u30bb\u30c3\u30b7\u30e7\u30f3\u4e2d\u306b\u30e6\u30fc\u30b6\u30fc\u304c\u884c\u3063\u305f\u64cd\u4f5c\u3092\u30ab\u30a6\u30f3\u30c8\u3059\u308b\u8a08\u6e2c\u65b9\u5f0f\u3067\u3059\u3002<\/p><p>\u5bfe\u3057\u3066<span class=\"txt_bold txt_red\">GA4\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u884c\u3063\u305f\u64cd\u4f5c\u3092\u6307\u3059\u300c\u30a4\u30d9\u30f3\u30c8\u300d\u304c\u8a08\u6e2c\u306e\u4e2d\u5fc3<\/span>\u3067\u3059\u3002\u30a4\u30d9\u30f3\u30c8\u306b\u306f\u30bf\u30a4\u30e0\u30b9\u30bf\u30f3\u30d7\u3082\u4ed8\u4e0e\u3055\u308c\u3001\u30e6\u30fc\u30b6\u30fc\u884c\u52d5\u3092\u6642\u7cfb\u5217\u3067\u628a\u63e1\u3067\u304d\u307e\u3059\u3002<\/p><p>\u306a\u304a\u3001GA4\u3067\u8a08\u6e2c\u3067\u304d\u308b\u30a4\u30d9\u30f3\u30c8\u306f\u4e0b\u8a18\u306e4\u7a2e\u985e\u3067\u3059\u3002<\/p><div class=\"borderbox2\"> <ul class=\"list_dot\"> <li>\u81ea\u52d5\u7684\u306b\u53ce\u96c6\u3055\u308c\u308b\u30a4\u30d9\u30f3\u30c8<br>&rarr;\u5e83\u544a\u30af\u30ea\u30c3\u30af\u3001\u5e83\u544a\u8868\u793a\u306a\u3069<\/li><li>\u6e2c\u5b9a\u6a5f\u80fd\u306e\u5f37\u5316\u30a4\u30d9\u30f3\u30c8<br>&rarr;\u30da\u30fc\u30b8\u30d3\u30e5\u30fc\u3001\u30b5\u30a4\u30c8\u5185\u691c\u7d22\u306a\u3069<\/li><li>\u63a8\u5968\u30a4\u30d9\u30f3\u30c8<br>&rarr;\u5546\u54c1\u8cfc\u5165\u3001\u30a2\u30d7\u30ea\u4e0a\u3067\u306e\u5e83\u544a\u8868\u793a\u306a\u3069<\/li><li>\u30ab\u30b9\u30bf\u30e0\u30a4\u30d9\u30f3\u30c8<br>&rarr;\u4ed63\u7a2e\u985e\u306b\u8a72\u5f53\u3057\u306a\u3044\u30a4\u30d9\u30f3\u30c8<\/li><\/ul> <\/div><\/td><\/tr><\/table> <table class=\"width100 mb1em\"> <tr> <th>\u30d7\u30e9\u30a4\u30d0\u30b7\u30fc\u3078\u306e\u914d\u616e<\/th> <\/tr><tr> <td> <p>\u5f93\u6765\u306eGA\u306f\u30d6\u30e9\u30a6\u30b6\u304b\u3089\u53d6\u5f97\u3057\u305fCookie\u60c5\u5831\u3092\u4f7f\u7528\u3059\u308b\u4ed5\u7d44\u307f\u3067\u3042\u3063\u305f\u305f\u3081\u3001Web\u30b5\u30a4\u30c8\u3092\u5229\u7528\u3059\u308b\u30e6\u30fc\u30b6\u30fc\u306e\u30d7\u30e9\u30a4\u30d0\u30b7\u30fc\u4fb5\u5bb3\u306b\u3064\u306a\u304c\u308b\u6050\u308c\u304c\u3042\u308a\u307e\u3057\u305f\u3002<\/p><p class=\"mb0\">\u5bfe\u3057\u3066<span class=\"txt_bold txt_red\">GA4\u306f\u3001Cookie\u60c5\u5831\u3092\u4f7f\u7528\u3057\u306a\u3044\u65b9\u6cd5\u3067\u30c7\u30fc\u30bf\u53d6\u5f97\u304c\u3067\u304d\u307e\u3059\u3002<\/span>\u30a2\u30e1\u30ea\u30ab\u306e\u300cCCPA\u300d\u3001EU\u306e\u300cGDPR\u300d\u3068\u3044\u3063\u305fCookie\u898f\u5236\u306e\u6cd5\u4ee4\u306b\u5f93\u3063\u3066\u304a\u308a\u3001\u30d7\u30e9\u30a4\u30d0\u30b7\u30fc\u3078\u306e\u914d\u616e\u304c\u306a\u3055\u308c\u3066\u3044\u308b\u70b9\u304c\u7279\u5fb4\u3067\u3059\u3002<\/p><\/td><\/tr><\/table>\n<div class=\"blog-card \">\n<a href=\"https:\/\/grannet.co.jp\/column\/about_cookie\/\">\n<div class=\"blog-card-thumbnail\"><img src='https:\/\/grannet.co.jp\/column\/wp-content\/uploads\/2021\/12\/icatch_about_cookie-418x300.jpg' alt='cookie\u3068\u306f\uff1f\u4ed5\u7d44\u307f\u3084\u5c0e\u5165\u30b7\u30fc\u30f3\u30fb\u5c0e\u5165\u6642\u306e\u6ce8\u610f\u70b9\u3082\u8aac\u660e\uff01'\/><\/div>\n<div class=\"blog-card-content\">\n<div class=\"blog-card-title\">cookie\u3068\u306f\uff1f\u4ed5\u7d44\u307f\u3084\u5c0e\u5165\u30b7\u30fc\u30f3\u30fb\u5c0e\u5165\u6642\u306e\u6ce8\u610f\u70b9\u3082\u8aac\u660e\uff01 <\/div>\n<div class=\"blog-card-excerpt\">\u3053\u306e\u8a18\u4e8b\u3067\u306f\u3001cookie\u306e\u6982\u8981\u3092\u89e3\u8aac\u3057\u307e\u3059\u3002Web\u30b5\u30a4\u30c8\u3092\u904b\u7528\u3059\u308b\u3046\u3048\u3067\u306f\u3001cookie\u306b\u5bfe\u3059\u308b\u7406\u89e3\u304c\u5fc5\u9808\u3067\u3059\u3002\u30ad\u30e3\u30c3\u30b7\u30e5\u3068\u306e\u9055\u3044\u3084\u5c0e\u5165\u6642\u306e\u6ce8\u610f\u70b9\u306a\u3069\u3082\u89e3\u8aac\u3059\u308b\u305f\u3081\u3001cookie\u306b\u3064\u3044\u3066\u8a73\u3057\u304f\u77e5\u308a\u305f\u3044\u4eba\u306f\u53c2\u8003\u306b\u3057\u3066\u304f\u3060\u3055\u3044\u3002<\/div>\n<\/div>\n<div class=\"clear\"><\/div>\n<\/a>\n<\/div> <table class=\"width100 mb1em\"> <tr> <th>Web\u30b5\u30a4\u30c8\u3068\u30a2\u30d7\u30ea\u3092\u307e\u305f\u3050\u8a08\u6e2c\u304c\u53ef\u80fd<\/th> <\/tr><tr> <td> <p>\u5f93\u6765\u306eGA\u3067\u306f\u30011\u4eba\u306e\u30e6\u30fc\u30b6\u30fc\u304cWeb\u30b5\u30a4\u30c8\u3068\u30a2\u30d7\u30ea\u3067\u5225\u3005\u306b\u30a2\u30af\u30bb\u30b9\u3057\u305f\u5834\u5408\u306b\u3001\u7570\u306a\u308b\u30e6\u30fc\u30b6\u30fc\u3068\u3057\u3066\u30ab\u30a6\u30f3\u30c8\u3057\u3066\u3044\u307e\u3057\u305f\u3002<\/p><p class=\"mb0\">\u5bfe\u3057\u3066<span class=\"txt_bold txt_red\">GA4\u306f\u3001Google\u30b7\u30b0\u30ca\u30eb\u306a\u3069\u306e\u8b58\u5225\u5b50\u3092\u4f7f\u7528\u3059\u308b\u3053\u3068\u306b\u3088\u308a\u3001Web\u30b5\u30a4\u30c8\u3068\u30a2\u30d7\u30ea\u3092\u307e\u305f\u3050\u8a08\u6e2c\u304c\u53ef\u80fd<\/span>\u3067\u3059\u30021\u4eba\u306e\u30e6\u30fc\u30b6\u30fc\u304c\u8907\u6570\u7aef\u672b\u3067\u30a2\u30af\u30bb\u30b9\u3057\u3066\u3082\u540c\u4e00\u306e\u30e6\u30fc\u30b6\u30fc\u3068\u3057\u3066\u30ab\u30a6\u30f3\u30c8\u3067\u304d\u308b\u305f\u3081\u3001\u8a08\u6e2c\u6a5f\u80fd\u306e\u6b63\u78ba\u6027\u304c\u5f37\u5316\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p><\/td><\/tr><\/table> <table class=\"width100\"> <tr> <th>\u6a5f\u68b0\u5b66\u7fd2\u306e\u6d3b\u7528<\/th> <\/tr><tr> <td> <p>\u5f93\u6765\u306eGA\u306f\u3042\u304f\u307e\u3067\u3082\u5206\u6790\u30fb\u8a08\u6e2c\u30c4\u30fc\u30eb\u3067\u3042\u308a\u3001\u6a5f\u68b0\u5b66\u7fd2\u3092\u6d3b\u7528\u3057\u305f\u4e88\u6e2c\u6a5f\u80fd\u306a\u3069\u306f\u3042\u308a\u307e\u305b\u3093\u3067\u3057\u305f\u3002\u305f\u3068\u3048\u3070\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u306e\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u6570\u3084\u53ce\u76ca\u306f\u8a08\u6e2c\u3067\u304d\u308b\u3082\u306e\u306e\u3001\u5c06\u6765\u7684\u306a\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u4e88\u6e2c\u3084\u53ce\u76ca\u4e88\u6e2c\u306a\u3069\u306f\u884c\u3048\u307e\u305b\u3093\u3002<\/p><p class=\"mb0\">\u5bfe\u3057\u3066<span class=\"txt_bold txt_red\">GA4\u306f\u6a5f\u68b0\u5b66\u7fd2\u306e\u5c0e\u5165\u306b\u3088\u308a\u3001\u5c06\u6765\u7684\u306a\u30e6\u30fc\u30b6\u30fc\u884c\u52d5\u3092\u4e88\u6e2c\u6307\u6a19\u3068\u3057\u3066\u8a08\u6e2c\u53ef\u80fd<\/span>\u3067\u3059\u3002\u53d6\u308a\u5165\u308c\u305f\u30c7\u30fc\u30bf\u3068\u7570\u306a\u308b\u50be\u5411\u304c\u691c\u51fa\u3055\u308c\u305f\u3068\u304d\u306b\u3001\u30c0\u30c3\u30b7\u30e5\u30dc\u30fc\u30c9\u3078\u901a\u77e5\u3059\u308b\u81ea\u52d5\u30a4\u30f3\u30b5\u30a4\u30c8\u6a5f\u80fd\u3082\u5b9f\u88c5\u3055\u308c\u3066\u304a\u308a\u3001\u6a5f\u68b0\u5b66\u7fd2\u306e\u6700\u9069\u5316\u304c\u884c\u3048\u307e\u3059\u3002<\/p><\/td><\/tr><\/table> <\/div><p>\u5f93\u6765\u306eGA\u3067\u306f\u9650\u754c\u30fb\u554f\u984c\u304c\u3042\u3063\u305f\u70b9\u3092\u6539\u5584\u3057\u3001\u3055\u3089\u306b\u65b0\u305f\u306a\u6a5f\u80fd\u3092\u8ffd\u52a0\u3057\u305fGA4\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u884c\u52d5\u3092\u8a08\u6e2c\u3059\u308b\u65b0\u3057\u3044\u5f62\u3068\u8a00\u3048\u307e\u3059\u3002<\/p><\/div><h3 class=\"tt2\"><span class=\"ez-toc-section\" id=\"1-3GA4%E3%81%AE%E3%83%A1%E3%83%AA%E3%83%83%E3%83%88%E3%83%BB%E3%83%87%E3%83%A1%E3%83%AA%E3%83%83%E3%83%88\"><\/span>1-3.GA4\u306e\u30e1\u30ea\u30c3\u30c8\u30fb\u30c7\u30e1\u30ea\u30c3\u30c8<span class=\"ez-toc-section-end\"><\/span><\/h3> <div class=\"txtbox\"> <p>\u5f93\u6765\u306eGA\u304b\u3089\u3055\u307e\u3056\u307e\u306a\u70b9\u304c\u6539\u5584\u3055\u308c\u305fGA4\u306b\u306f\u3001\u4e3b\u306b3\u3064\u306e\u30e1\u30ea\u30c3\u30c8\u30682\u3064\u306e\u30c7\u30e1\u30ea\u30c3\u30c8\u304c\u3042\u308a\u307e\u3059\u3002<\/p><p class=\"tt3 mb0\">\u25a0\u30e1\u30ea\u30c3\u30c8<\/p><div class=\"listTab\"> <table class=\"width100 mt0\"> <tr> <th class=\"width30\">\u3088\u308a\u8a73\u7d30\u306b\u30e6\u30fc\u30b6\u30fc\u884c\u52d5\u3092\u5206\u6790\u3067\u304d\u308b<\/th> <td class=\"width70\"><span class=\"txt_bold txt_red\">GA4\u306f\u5f93\u6765\u306eGA\u304b\u3089\u8a08\u6e2c\u65b9\u6cd5\u304c\u5927\u304d\u304f\u5909\u308f\u308a\u3001\u3088\u308a\u8a73\u7d30\u306b\u30e6\u30fc\u30b6\u30fc\u884c\u52d5\u3092\u5206\u6790\u3067\u304d\u307e\u3059\u3002<\/span>\u305f\u3068\u3048\u3070\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u8a08\u6e2c\u3067\u306f\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u6570\u3060\u3051\u3067\u306a\u304f\u3001\u8a2d\u5b9a\u3057\u305f\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u306b\u30e6\u30fc\u30b6\u30fc\u304c\u81f3\u308b\u307e\u3067\u306b\u767a\u751f\u3057\u305f\u30a4\u30d9\u30f3\u30c8\u3082\u8a08\u6e2c\u53ef\u80fd\u3067\u3059\u3002\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u3084\u96e2\u8131\u306b\u81f3\u308b\u307e\u3067\u306e\u30e6\u30fc\u30b6\u30fc\u884c\u52d5\u3092\u5206\u6790\u3059\u308b\u3053\u3068\u3067\u3001\u30b5\u30a4\u30c8\u904b\u55b6\u3084\u5e83\u544a\u624b\u6cd5\u306e\u6539\u5584\u304c\u3067\u304d\u307e\u3059\u3002<\/td><\/tr><tr> <th>BigQuery\u3068\u306e\u9023\u643a\u6a5f\u80fd\u304c\u3042\u308b<\/th> <td> <p>BigQuery\u3068\u306f\u3001Google Cloud Platform\u3067\u63d0\u4f9b\u3055\u308c\u3066\u3044\u308b\u30d3\u30c3\u30b0\u30c7\u30fc\u30bf\u89e3\u6790\u30c4\u30fc\u30eb\u3067\u3059\u3002BigQuery\u3068\u306e\u9023\u643a\u306f\u5f93\u6765\u306eGA\u3082\u884c\u3048\u305f\u3082\u306e\u306e\u3001\u6709\u511f\u7248\u7528\u306e\u6a5f\u80fd\u3067\u3057\u305f\u3002<\/p><p class=\"mb0\">GA4\u306f\u3001BigQuery\u3068\u306e\u9023\u643a\u6a5f\u80fd\u304c\u7121\u511f\u3068\u306a\u3063\u3066\u3044\u308b\u70b9\u304c\u30e1\u30ea\u30c3\u30c8\u3067\u3059\u3002GA4\u306e\u30a4\u30d9\u30f3\u30c8\u30c7\u30fc\u30bf\u3092BigQuery\u3078\u30a8\u30af\u30b9\u30dd\u30fc\u30c8\u3059\u308b\u3068\u3001GA4\u4e0a\u3067\u306f\u3067\u304d\u306a\u3044\u9ad8\u5ea6\u306a\u5206\u6790\u3082\u884c\u3048\u307e\u3059\u3002<\/p><\/td><\/tr><tr> <th>\u751f\u30c7\u30fc\u30bf\u3092\u8a08\u6e2c\u306b\u6d3b\u7528\u3067\u304d\u308b<\/th> <td> <p>GA4\u306e\u751f\u30c7\u30fc\u30bf\u3068\u306f\u3001\u96c6\u8a08\u304c\u884c\u308f\u308c\u308b\u524d\u306e\u72b6\u614b\u306b\u3042\u308b\u30c7\u30fc\u30bf\u306e\u3053\u3068\u3067\u3059\u3002\u5f93\u6765\u306eGA\u3067\u3082\u751f\u30c7\u30fc\u30bf\u306e\u53d6\u5f97\u306f\u3067\u304d\u305f\u3082\u306e\u306e\u3001\u6709\u511f\u7248\u7528\u306e\u6a5f\u80fd\u3067\u3057\u305f\u3002GA4\u3067\u306f\u751f\u30c7\u30fc\u30bf\u304c\u7121\u511f\u3067\u53d6\u5f97\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u3001\u6d3b\u7528\u3057\u3084\u3059\u304f\u306a\u3063\u3066\u3044\u307e\u3059\u3002<\/p><p class=\"mb0\"><span class=\"txt_bold txt_red\">\u751f\u30c7\u30fc\u30bf\u306f\u30e6\u30fc\u30b6\u30fcID\u3054\u3068\u306e\u884c\u52d5\u304c\u6642\u7cfb\u5217\u3067\u8868\u8a18\u3055\u308c\u3066\u304a\u308a\u3001\u30e6\u30fc\u30b6\u30fc\u884c\u52d5\u306e\u8a73\u7d30\u306a\u5206\u6790\u306b\u5f79\u7acb\u3064\u30c7\u30fc\u30bf<\/span>\u3067\u3059\u3002\u53d6\u5f97\u3057\u305f\u751f\u30c7\u30fc\u30bf\u306fBigQuery\u306b\u30a8\u30af\u30b9\u30dd\u30fc\u30c8\u3057\u3066\u84c4\u7a4d\u3084\u5206\u6790\u304c\u3067\u304d\u307e\u3059\u3002<\/p><\/td><\/tr><\/table> <\/div><p class=\"tt3 mb0\">\u25a0\u30c7\u30e1\u30ea\u30c3\u30c8<\/p><div class=\"listTab\"> <table class=\"width100 mt0\"> <tr> <th class=\"width30\">\u5b66\u7fd2\u304c\u5fc5\u8981\u306b\u306a\u308b<\/th> <td class=\"width70\"> <p>GA4\u306f\u3001\u5f93\u6765\u306eGA\u304b\u3089\u8a08\u6e2c\u65b9\u6cd5\u306e\u5909\u5316\u3084\u6a5f\u80fd\u8ffd\u52a0\u304c\u3042\u308a\u3001UI\u3082\u5237\u65b0\u3055\u308c\u3066\u3044\u307e\u3059\u3002\u65b0\u3057\u3044\u30b7\u30b9\u30c6\u30e0\u306b\u6163\u308c\u308b\u305f\u3081\u306b\u306f\u3001\u5b66\u7fd2\u3059\u308b\u6642\u9593\u304c\u5fc5\u8981\u3068\u306a\u308b\u3067\u3057\u3087\u3046\u3002<\/p><p class=\"mb0\">\u307e\u305f\u3001GA4\u306f\u65b0\u3057\u3044\u30c4\u30fc\u30eb\u3067\u3042\u308a\u3001\u4eca\u5f8c\u3082\u30a2\u30c3\u30d7\u30c7\u30fc\u30c8\u3084\u6a5f\u80fd\u8ffd\u52a0\u304c\u884c\u308f\u308c\u308b\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002<span class=\"txt_bold txt_red\">\u30b7\u30b9\u30c6\u30e0\u306e\u5909\u5316\u306b\u5bfe\u5fdc\u3059\u308b\u305f\u3081\u306b\u3082\u3001\u52c9\u5f37\u3057\u7d9a\u3051\u306a\u3051\u308c\u3070\u306a\u308a\u307e\u305b\u3093\u3002<\/span><\/p><\/td><\/tr><tr> <th>\u4e00\u90e8\u306e\u30bf\u30b0\u304c\u4f7f\u7528\u3067\u304d\u306a\u3044<\/th> <td>GA4\u306f\u3001\u300canalytics.js\u300d\u306e\u30bf\u30b0\u3084\u5f93\u6765\u306eGA\u3067\u5b9f\u88c5\u3057\u305f\u30ab\u30b9\u30bf\u30e0\u30bf\u30b0\u304c\u4f7f\u7528\u3067\u304d\u307e\u305b\u3093\u3002\u5f93\u6765\u306eGA\u304b\u3089GA4\u306b\u79fb\u884c\u3057\u305f\u5834\u5408\u3001\u4f7f\u7528\u3067\u304d\u306a\u3044\u30bf\u30b0\u304b\u3089\u306f\u30c7\u30fc\u30bf\u3092\u53ce\u96c6\u3067\u304d\u306a\u3044\u70b9\u304c\u30c7\u30e1\u30ea\u30c3\u30c8\u3067\u3059\u3002<\/td><\/tr><\/table> <\/div><p>GA4\u306f\u6a5f\u80fd\u9762\u3067\u591a\u304f\u306e\u30e1\u30ea\u30c3\u30c8\u304c\u3042\u308b\u3082\u306e\u306e\u3001\u65b0\u3057\u3044\u30b7\u30b9\u30c6\u30e0\u306b\u7279\u6709\u306e\u30c7\u30e1\u30ea\u30c3\u30c8\u3082\u3042\u308a\u307e\u3059\u3002GA4\u3092\u5c0e\u5165\u3059\u308b\u969b\u306f\u30e1\u30ea\u30c3\u30c8\u30fb\u30c7\u30e1\u30ea\u30c3\u30c8\u3092\u628a\u63e1\u3057\u3066\u3001\u30c7\u30e1\u30ea\u30c3\u30c8\u3092\u306a\u308b\u3079\u304f\u5c0f\u3055\u304f\u6291\u3048\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/p><\/div><h2 class=\"tt1\"><span class=\"ez-toc-section\" id=\"2%E3%80%90STEP%E5%88%A5%E3%80%91GA4%E3%81%AE%E5%B0%8E%E5%85%A5%E6%96%B9%E6%B3%95%EF%BC%81\"><\/span>2.\u3010STEP\u5225\u3011GA4\u306e\u5c0e\u5165\u65b9\u6cd5\uff01<span class=\"ez-toc-section-end\"><\/span><\/h2> <div class=\"banner\"><img decoding=\"async\" src=\"https:\/\/grannet.co.jp\/column\/wp-content\/uploads\/2022\/06\/img_ga4_2.jpg\" alt=\"\u3010STEP\u5225\u3011GA4\u306e\u5c0e\u5165\u65b9\u6cd5\uff01\"><\/div><div class=\"txtbox\"> <p>GA4\u306e\u5c0e\u5165\u6642\u306b\u306f\u3001\u5f93\u6765\u306eGA\u304b\u3089GA4\u3078\u306e\u76f4\u63a5\u7684\u306a\u30c7\u30fc\u30bf\u79fb\u884c\u306f\u3067\u304d\u306a\u3044\u70b9\u306b\u6ce8\u610f\u3057\u3066\u304f\u3060\u3055\u3044\u3002GA4\u79fb\u884c\u5f8c\u3082\u904e\u53bb\u30c7\u30fc\u30bf\u3092\u5229\u7528\u3059\u308b\u5834\u5408\u306f\u3001\u5f93\u6765\u306eGA\u304b\u3089\u30c7\u30fc\u30bf\u3092\u4e00\u5ea6\u30a8\u30af\u30b9\u30dd\u30fc\u30c8\u3057\u3066\u3001GA4\u306b\u30a4\u30f3\u30dd\u30fc\u30c8\u3059\u308b\u4f5c\u696d\u304c\u5fc5\u8981\u3067\u3059\u3002<\/p><p>\u4ee5\u4e0b\u3067\u306f\u3001GA4\u306e\u5c0e\u5165\u65b9\u6cd5\u30924\u3064\u306e\u30b9\u30c6\u30c3\u30d7\u306b\u5206\u3051\u3066\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p><\/div><h3 class=\"tt2\"><span class=\"ez-toc-section\" id=\"2-1%E3%80%90STEP1%E3%80%91%E3%83%97%E3%83%AD%E3%83%91%E3%83%86%E3%82%A3%E3%81%AE%E4%BD%9C%E6%88%90%E3%83%BB%E8%A8%AD%E5%AE%9A\"><\/span>2-1.\u3010STEP1\u3011\u30d7\u30ed\u30d1\u30c6\u30a3\u306e\u4f5c\u6210\u30fb\u8a2d\u5b9a<span class=\"ez-toc-section-end\"><\/span><\/h3> <div class=\"txtbox\"> <p>\u30d7\u30ed\u30d1\u30c6\u30a3\u3068\u306f\u3001\u8a08\u6e2c\u5bfe\u8c61\u3092\u5b9a\u7fa9\u3059\u308b\u968e\u5c64\u3067\u3059\u3002<span class=\"txt_bold txt_red\">GA4\u306e\u30d7\u30ed\u30d1\u30c6\u30a3\u3092\u4f5c\u6210\u3059\u308b\u969b\u306f\u300c\u65e2\u5b58\u306e\u30d7\u30ed\u30d1\u30c6\u30a3\u3092\u30a2\u30c3\u30d7\u30b0\u30ec\u30fc\u30c9\u3059\u308b\u300d\u300c\u65b0\u898f\u4f5c\u6210\u3059\u308b\u300d\u306e2\u901a\u308a<\/span>\u304c\u3042\u308a\u307e\u3059\u3002<\/p><p class=\"tt3 mb0\">\u30fb\u65e2\u5b58\u306e\u30d7\u30ed\u30d1\u30c6\u30a3\u3092\u30a2\u30c3\u30d7\u30b0\u30ec\u30fc\u30c9\u3059\u308b\u65b9\u6cd5<\/p><div class=\"borderbox mb2em mt0\"> <p>\u65e2\u5b58\u306e\u30d7\u30ed\u30d1\u30c6\u30a3\u304c\u3042\u308b\u5834\u5408\u306f\u3001\u65e2\u5b58\u306e\u30d7\u30ed\u30d1\u30c6\u30a3\u3092\u30a2\u30c3\u30d7\u30b0\u30ec\u30fc\u30c9\u3059\u308b\u65b9\u6cd5\u304c\u9078\u629e\u3067\u304d\u307e\u3059\u3002<\/p><ol class=\"list_num mb2em\"> <div class=\"banner\"><img decoding=\"async\" src=\"https:\/\/grannet.co.jp\/column\/wp-content\/uploads\/2022\/06\/2.jpg\"><\/div><li>\u7ba1\u7406\u753b\u9762\u306e\u300c\u8a2d\u5b9a\u300d\u304b\u3089\u3001\u300c\u30d7\u30ed\u30d1\u30c6\u30a3\u300d\u5217\u306e\u300cGA4\u8a2d\u5b9a\u30a2\u30b7\u30b9\u30bf\u30f3\u30c8\u300d\u3092\u9078\u629e\u3059\u308b<\/li><div class=\"banner\"><img decoding=\"async\" src=\"https:\/\/grannet.co.jp\/column\/wp-content\/uploads\/2022\/06\/3.jpg\"><\/div><li>\u300c\u65b0\u3057\u3044Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b94\u30d7\u30ed\u30d1\u30c6\u30a3\u3092\u4f5c\u6210\u3059\u308b\u300d\u3092\u9078\u629e\u3057\u3001\u300c\u306f\u3058\u3081\u306b\u300d\u3092\u30af\u30ea\u30c3\u30af\u3059\u308b<\/li><div class=\"banner\"><img decoding=\"async\" src=\"https:\/\/grannet.co.jp\/column\/wp-content\/uploads\/2022\/06\/4.jpg\"><\/div><li>\u300c\u30d7\u30ed\u30d1\u30c6\u30a3\u3092\u4f5c\u6210\u300d\u3092\u30af\u30ea\u30c3\u30af\u3057\u305f\u5f8c\u3001\u300cGA4\u30d7\u30ed\u30d1\u30c6\u30a3\u78ba\u8a8d\u300d\u3092\u30af\u30ea\u30c3\u30af\u3059\u308b<\/li><\/ol> <p>\u4ee5\u4e0a\u3067GA4\u306e\u30d7\u30ed\u30d1\u30c6\u30a3\u3078\u306e\u30a2\u30c3\u30d7\u30b0\u30ec\u30fc\u30c9\u306f\u5b8c\u4e86\u3067\u3059\u3002\u306a\u304a\u3001GA4\u306e\u30d7\u30ed\u30d1\u30c6\u30a3\u3092\u4f5c\u6210\u5f8c\u3082\u65e2\u5b58\u306e\u30d7\u30ed\u30d1\u30c6\u30a3\u306f\u6b8b\u308a\u307e\u3059\u3002<\/p><\/div><p class=\"tt3 mb0\">\u30fb\u65b0\u898f\u4f5c\u6210\u3059\u308b\u65b9\u6cd5<\/p><div class=\"borderbox mb2em mt0\"> <p>\u65e2\u5b58\u306e\u30d7\u30ed\u30d1\u30c6\u30a3\u3092\u4f7f\u7528\u3057\u306a\u3044\u5834\u5408\u306f\u3001GA4\u306e\u30d7\u30ed\u30d1\u30c6\u30a3\u3092\u65b0\u898f\u4f5c\u6210\u3057\u307e\u3059\u3002<\/p><ol class=\"list_num mb2em\"> <div class=\"banner\"><img decoding=\"async\" src=\"https:\/\/grannet.co.jp\/column\/wp-content\/uploads\/2022\/06\/5.jpg\"><\/div><li>\u7ba1\u7406\u753b\u9762\u306e\u300c\u8a2d\u5b9a\u300d\u304b\u3089\u3001\u300c\u30d7\u30ed\u30d1\u30c6\u30a3\u300d\u5217\u306e\u300c\uff0b\u30d7\u30ed\u30d1\u30c6\u30a3\u3092\u4f5c\u6210\u300d\u3092\u30af\u30ea\u30c3\u30af\u3059\u308b<\/li><div class=\"banner\"><img decoding=\"async\" src=\"https:\/\/grannet.co.jp\/column\/wp-content\/uploads\/2022\/06\/6.jpg\"><\/div><li>\u30d7\u30ed\u30d1\u30c6\u30a3\u540d\u3001\u30bf\u30a4\u30e0\u30be\u30fc\u30f3\u3001\u901a\u8ca8\u3092\u5165\u529b\u3059\u308b\u3002\u305d\u306e\u5f8c\u3001\u696d\u7a2e\u3092\u9078\u629e\u3057\u3001\u30d3\u30b8\u30cd\u30b9\u306e\u898f\u6a21\u30fb\u5229\u7528\u76ee\u7684\u90e8\u5206\u306b\u30c1\u30a7\u30c3\u30af\u3092\u5165\u308c\u308b\u3002<\/li><div class=\"banner\"><img decoding=\"async\" src=\"https:\/\/grannet.co.jp\/column\/wp-content\/uploads\/2022\/06\/7.jpg\"><\/div><li>\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3092\u9078\u629e\u3059\u308b<\/li><div class=\"banner\"><img decoding=\"async\" src=\"https:\/\/grannet.co.jp\/column\/wp-content\/uploads\/2022\/06\/8.jpg\"><\/div><li>\u300c\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306eURL\u300d\u300c\u30b9\u30c8\u30ea\u30fc\u30e0\u540d\u300d\u3092\u5165\u529b\u3057\u3001\u300c\u30b9\u30c8\u30ea\u30fc\u30e0\u4f5c\u6210\u300d\u3092\u30af\u30ea\u30c3\u30af\u3059\u308b<\/li><\/ol> <p>\u4ee5\u4e0a\u3067\u30d7\u30ed\u30d1\u30c6\u30a3\u306e\u65b0\u898f\u4f5c\u6210\u3068\u521d\u671f\u8a2d\u5b9a\u306f\u5b8c\u4e86\u3067\u3059\u3002<\/p><\/div><\/div><h3 class=\"tt2\"><span class=\"ez-toc-section\" id=\"2-2%E3%80%90STEP2%E3%80%91%E5%88%9D%E6%9C%9F%E8%A8%AD%E5%AE%9A\"><\/span>2-2.\u3010STEP2\u3011\u521d\u671f\u8a2d\u5b9a<span class=\"ez-toc-section-end\"><\/span><\/h3> <div class=\"txtbox\"> <p>\u521d\u671f\u8a2d\u5b9a\u3068\u3057\u3066\u3001\u4ee5\u4e0b\u306e\u8a2d\u5b9a\u3092\u6e08\u307e\u305b\u307e\u3057\u3087\u3046\u3002<\/p><p class=\"tt3 mb0\">\u30fbGoogle \u30b7\u30b0\u30ca\u30eb\u306e\u4f5c\u6210\u3068\u6709\u52b9\u5316<\/p><div class=\"borderbox mb2em mt0\"> <ol class=\"list_num\"> <div class=\"banner\"><img decoding=\"async\" src=\"https:\/\/grannet.co.jp\/column\/wp-content\/uploads\/2022\/06\/9.jpg\"><\/div><li>\u30d7\u30ed\u30d1\u30c6\u30a3\u306e\u300c\u30c7\u30fc\u30bf\u53ce\u96c6\u300d\u3092\u30af\u30ea\u30c3\u30af\u3059\u308b<\/li><div class=\"banner\"><img decoding=\"async\" src=\"https:\/\/grannet.co.jp\/column\/wp-content\/uploads\/2022\/06\/10.jpg\"><\/div><li>\u300c\u8a2d\u5b9a\u300d\u3092\u30af\u30ea\u30c3\u30af\u3059\u308b<\/li><div class=\"banner\"><img decoding=\"async\" src=\"https:\/\/grannet.co.jp\/column\/wp-content\/uploads\/2022\/06\/11.jpg\"><\/div><li>\u300cGoogle \u30b7\u30b0\u30ca\u30eb\u3092\u6709\u52b9\u306b\u3059\u308b\u300d\u3068\u3044\u3046\u753b\u9762\u306e\u4e0b\u90e8\u306b\u3042\u308b\u300c\u7d9a\u884c\u300d\u3092\u30af\u30ea\u30c3\u30af\u3059\u308b<\/li><div class=\"banner\"><img decoding=\"async\" src=\"https:\/\/grannet.co.jp\/column\/wp-content\/uploads\/2022\/06\/12.jpg\"><\/div><li>\u300c\u6709\u52b9\u306b\u3059\u308b\u300d\u3092\u30af\u30ea\u30c3\u30af\u3059\u308b<\/li><\/ol> <\/div><p class=\"tt3 mb0\">\u30fb\u30c7\u30fc\u30bf\u306e\u4fdd\u6301\u671f\u9593<\/p><div class=\"borderbox mb2em mt0\"> <ol class=\"list_num\"> <div class=\"banner\"><img decoding=\"async\" src=\"https:\/\/grannet.co.jp\/column\/wp-content\/uploads\/2022\/06\/13.jpg\"><\/div><li>\u30c7\u30fc\u30bf\u8a2d\u5b9a\u304b\u3089\u300c\u30c7\u30fc\u30bf\u4fdd\u6301\u300d\u3092\u30af\u30ea\u30c3\u30af\u3059\u308b<\/li><div class=\"banner\"><img decoding=\"async\" src=\"https:\/\/grannet.co.jp\/column\/wp-content\/uploads\/2022\/06\/14.jpg\"><\/div><li>\u300c14\u30f6\u6708\u300d\u3092\u9078\u629e\u3057\u3001\u4fdd\u5b58\u3092\u30af\u30ea\u30c3\u30af\u3059\u308b<\/li><\/ol> <\/div><p class=\"tt3 mb0\">\u30fbIP\u9664\u5916\u8a2d\u5b9a<\/p><div class=\"borderbox mb2em mt0\"> <ol class=\"list_num\"> <div class=\"banner\"><img decoding=\"async\" src=\"https:\/\/grannet.co.jp\/column\/wp-content\/uploads\/2022\/06\/15.jpg\"><\/div><li>\u300c\u30c7\u30fc\u30bf\u30b9\u30c8\u30ea\u30fc\u30e0\u300d\u3092\u30af\u30ea\u30c3\u30af\u3057\u305f\u5f8c\u3001\u8a72\u5f53\u3059\u308b\u30c7\u30fc\u30bf\u30b9\u30c8\u30ea\u30fc\u30e0\u3092\u30af\u30ea\u30c3\u30af\u3059\u308b<\/li><div class=\"banner\"><img decoding=\"async\" src=\"https:\/\/grannet.co.jp\/column\/wp-content\/uploads\/2022\/06\/16.jpg\"><\/div><li>\u300c\u30bf\u30b0\u4ed8\u3051\u306e\u8a73\u7d30\u8a2d\u5b9a\u300d\u3092\u30af\u30ea\u30c3\u30af\u3057\u305f\u5f8c\u3001\u300c\u5185\u90e8\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u306e\u5b9a\u7fa9\u300d\u3092\u30af\u30ea\u30c3\u30af\u3059\u308b<\/li><div class=\"banner\"><img decoding=\"async\" src=\"https:\/\/grannet.co.jp\/column\/wp-content\/uploads\/2022\/06\/17.jpg\"><\/div><li>\u300c\u4f5c\u6210\u300d\u3092\u30af\u30ea\u30c3\u30af\u3057\u305f\u5f8c\u3001\u300c\u30eb\u30fc\u30eb\u540d\u300d\u300cIP\u30a2\u30c9\u30ec\u30b9\u300d\u3092\u5165\u529b\u3057\u3001\u53f3\u4e0a\u306b\u3042\u308b\u300c\u4f5c\u6210\u300d\u3092\u30af\u30ea\u30c3\u30af\u3059\u308b<\/li><\/ol> <p>\u203b\u300ctraffic_type \u306e\u5024\u300d\u306f\u300cinternal\u300d\u306e\u307e\u307e\u306b\u3059\u308b<\/p><\/div><p class=\"tt3 mb0\">\u30fbSearch Console\u306e\u9023\u643a<\/p><div class=\"borderbox mb2em mt0\"> <ol class=\"list_num\"> <div class=\"banner\"><img decoding=\"async\" src=\"https:\/\/grannet.co.jp\/column\/wp-content\/uploads\/2022\/06\/18.jpg\"><\/div><li>\u300cSearch Console\u306e\u30ea\u30f3\u30af\u300d\u3092\u30af\u30ea\u30c3\u30af\u3057\u305f\u5f8c\u3001\u300c\u30ea\u30f3\u30af\u300d\u3092\u30af\u30ea\u30c3\u30af\u3059\u308b<\/li><div class=\"banner\"><img decoding=\"async\" src=\"https:\/\/grannet.co.jp\/column\/wp-content\/uploads\/2022\/06\/19.jpg\"><\/div><li>\u300c\u30a2\u30ab\u30a6\u30f3\u30c8\u3092\u9078\u629e\u300d\u3092\u30af\u30ea\u30c3\u30af\u3059\u308b<\/li><div class=\"banner\"><img decoding=\"async\" src=\"https:\/\/grannet.co.jp\/column\/wp-content\/uploads\/2022\/06\/20.jpg\"><\/div><li>\u30ea\u30f3\u30af\u3059\u308b\u30d7\u30ed\u30d1\u30c6\u30a3\u3092\u9078\u629e\u3057\u3001\u300c\u78ba\u8a8d\u300d\u3092\u30af\u30ea\u30c3\u30af\u3059\u308b<\/li><div class=\"banner\"><img decoding=\"async\" src=\"https:\/\/grannet.co.jp\/column\/wp-content\/uploads\/2022\/06\/21.jpg\"><\/div><li>\u300c\u6b21\u3078\u300d\u300c\u9078\u629e\u300d\u3092\u9806\u756a\u306b\u30af\u30ea\u30c3\u30af\u3057\u3001\u8a72\u5f53\u3059\u308b\u30c7\u30fc\u30bf\u30b9\u30c8\u30ea\u30fc\u30e0\u3092\u30af\u30ea\u30c3\u30af\u3059\u308b<\/li><div class=\"banner\"><img decoding=\"async\" src=\"https:\/\/grannet.co.jp\/column\/wp-content\/uploads\/2022\/06\/22.jpg\"><\/div><li>\u300c\u6b21\u3078\u300d\u300c\u9001\u4fe1\u300d\u3092\u9806\u756a\u306b\u30af\u30ea\u30c3\u30af\u3057\u3001\u300c\u30ea\u30f3\u30af\u4f5c\u6210\u6e08\u307f\u300d\u3068\u8868\u793a\u3055\u308c\u3066\u3044\u308b\u304b\u78ba\u8a8d\u3059\u308b<\/li><\/ol> <\/div><p class=\"tt3 mb0\">\u30fb\u30af\u30ed\u30b9\u30c9\u30e1\u30a4\u30f3\u306e\u8a2d\u5b9a\uff08\u5fc5\u8981\u306a\u5834\u5408\uff09<\/p><div class=\"borderbox mb2em mt0\"> <ol class=\"list_num\"> <div class=\"banner\"><img decoding=\"async\" src=\"https:\/\/grannet.co.jp\/column\/wp-content\/uploads\/2022\/06\/15.jpg\"><\/div><li>\u300c\u30c7\u30fc\u30bf\u30b9\u30c8\u30ea\u30fc\u30e0\u300d\u3092\u30af\u30ea\u30c3\u30af\u3057\u305f\u5f8c\u3001\u8a72\u5f53\u3059\u308b\u30c7\u30fc\u30bf\u30b9\u30c8\u30ea\u30fc\u30e0\u3092\u9078\u629e\u3059\u308b<\/li><div class=\"banner\"><img decoding=\"async\" src=\"https:\/\/grannet.co.jp\/column\/wp-content\/uploads\/2022\/06\/23.jpg\"><\/div><li>\u300c\u30bf\u30b0\u4ed8\u3051\u306e\u8a73\u7d30\u8a2d\u5b9a\u300d\u3092\u30af\u30ea\u30c3\u30af\u3057\u305f\u5f8c\u3001\u300c\u30c9\u30e1\u30a4\u30f3\u306e\u8a2d\u5b9a\u300d\u3092\u30af\u30ea\u30c3\u30af\u3059\u308b<\/li><div class=\"banner\"><img decoding=\"async\" src=\"https:\/\/grannet.co.jp\/column\/wp-content\/uploads\/2022\/06\/24.jpg\"><\/div><li>\u300c\u6761\u4ef6\u3092\u8ffd\u52a0\u300d\u3092\u30af\u30ea\u30c3\u30af\u3059\u308b<\/li><div class=\"banner\"><img decoding=\"async\" src=\"https:\/\/grannet.co.jp\/column\/wp-content\/uploads\/2022\/06\/25.jpg\"><\/div><li>\u5bfe\u8c61\u306e\u30c9\u30e1\u30a4\u30f3\u3092\u5165\u529b\u3057\u305f\u5f8c\u3001\u300c\u4fdd\u5b58\u300d\u3092\u30af\u30ea\u30c3\u30af\u3059\u308b<\/li><\/ol> <\/div><p class=\"tt3 mb0\">\u30fb\u30a4\u30d9\u30f3\u30c8\u8a08\u6e2c\u8a2d\u5b9a<\/p><div class=\"borderbox mb2em mt0\"> <ol class=\"list_num\"> <div class=\"banner\"><img decoding=\"async\" src=\"https:\/\/grannet.co.jp\/column\/wp-content\/uploads\/2022\/06\/15.jpg\"><\/div><li>\u300c\u30c7\u30fc\u30bf\u30b9\u30c8\u30ea\u30fc\u30e0\u300d\u3092\u30af\u30ea\u30c3\u30af\u3057\u305f\u5f8c\u3001\u8a72\u5f53\u3059\u308b\u30c7\u30fc\u30bf\u30b9\u30c8\u30ea\u30fc\u30e0\u3092\u9078\u629e\u3059\u308b<\/li><div class=\"banner\"><img decoding=\"async\" src=\"https:\/\/grannet.co.jp\/column\/wp-content\/uploads\/2022\/06\/26.jpg\"><\/div><li>\u300c\u62e1\u5f35\u8a08\u6e2c\u6a5f\u80fd\u300d\u3092\u6709\u52b9\u5316\u3057\u3001\u8a2d\u5b9a\u30dc\u30bf\u30f3\u3092\u30af\u30ea\u30c3\u30af\u3059\u308b<\/li><div class=\"banner\"><img decoding=\"async\" src=\"https:\/\/grannet.co.jp\/column\/wp-content\/uploads\/2022\/06\/27.jpg\"><\/div><li>\u3059\u3079\u3066\u6709\u52b9\u5316\u3055\u308c\u3066\u3044\u308b\u3053\u3068\u3092\u78ba\u8a8d\u3059\u308b<\/li><\/ol> <\/div><\/div><h3 class=\"tt2\"><span class=\"ez-toc-section\" id=\"2-3%E3%80%90STEP3%E3%80%91%E3%82%BF%E3%82%B0%E3%81%AE%E8%A8%AD%E7%BD%AE\"><\/span>2-3.\u3010STEP3\u3011\u30bf\u30b0\u306e\u8a2d\u7f6e<span class=\"ez-toc-section-end\"><\/span><\/h3> <div class=\"txtbox\"> <p>GA4\u3067\u30c7\u30fc\u30bf\u3092\u53d6\u5f97\u3059\u308b\u305f\u3081\u306b\u306f\u3001Web\u30da\u30fc\u30b8\u306b\u8a08\u6e2c\u30bf\u30b0\u3092\u8a2d\u7f6e\u3057\u306a\u3051\u308c\u3070\u306a\u308a\u307e\u305b\u3093\u3002\u30bf\u30b0\u306e\u8a2d\u7f6e\u306f\u30c7\u30fc\u30bf\u30b9\u30c8\u30ea\u30fc\u30e0\u306e\u8a2d\u5b9a\u304b\u3089\u7d9a\u3051\u3066\u884c\u3048\u307e\u3059\u3002<\/p><p><span class=\"txt_bold txt_red\">\u30bf\u30b0\u306e\u8a2d\u7f6e\u65b9\u6cd5\u306f\u300c\u30b0\u30ed\u30fc\u30d0\u30eb\u30b5\u30a4\u30c8\u30bf\u30b0\u3092\u4f7f\u7528\u3059\u308b\u300d\u300cGoogle\u30bf\u30b0\u30de\u30cd\u30fc\u30b8\u30e3\u30fc\u3092\u4f7f\u7528\u3059\u308b\u300d\u306e2\u901a\u308a<\/span>\u3067\u3059\u3002\u305d\u308c\u305e\u308c\u306e\u624b\u9806\u3092\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p><p class=\"tt3 mb0\">\u30fb\u30b0\u30ed\u30fc\u30d0\u30eb\u30b5\u30a4\u30c8\u30bf\u30b0\u3092\u4f7f\u7528\u3059\u308b\u65b9\u6cd5<\/p><div class=\"borderbox mb2em mt0\"> <ol class=\"list_num\"> <div class=\"banner\"><img decoding=\"async\" src=\"https:\/\/grannet.co.jp\/column\/wp-content\/uploads\/2022\/06\/28-e1654754127220.jpg\"><\/div><li>\u8a2d\u5b9a\u6e08\u307f\u306e\u30c7\u30fc\u30bf\u30b9\u30c8\u30ea\u30fc\u30e0\u3092\u9078\u629e\u3057\u3001\u753b\u9762\u4e2d\u592e\u306e\u300c\u30b0\u30ed\u30fc\u30d0\u30eb\u30b5\u30a4\u30c8\u30bf\u30b0\u300d\u3092\u30af\u30ea\u30c3\u30af\u3059\u308b<\/li><div class=\"banner\"><img decoding=\"async\" src=\"https:\/\/grannet.co.jp\/column\/wp-content\/uploads\/2022\/06\/29.jpg\"><\/div><li>\u8868\u793a\u3055\u308c\u308b\u30b0\u30ed\u30fc\u30d0\u30eb\u30b5\u30a4\u30c8\u30bf\u30b0\u3092\u30b3\u30d4\u30fc\u3059\u308b<\/li><li>\u8a08\u6e2c\u3059\u308bWeb\u30da\u30fc\u30b8\u306eHTML&lt;head&gt;\u90e8\u5206\u306b\u3001\u30b3\u30d4\u30fc\u3057\u305f\u30b0\u30ed\u30fc\u30d0\u30eb\u30b5\u30a4\u30c8\u30bf\u30b0\u3092\u8cbc\u308a\u4ed8\u3051\u308b<\/li><\/ol> <p>\u203b\u8a2d\u7f6e\u3092\u3059\u308b\u969b\u306f\u3001\u30b5\u30a4\u30c8\u5074\u3067\u30b3\u30fc\u30c9\u306e\u4fee\u6b63\u304c\u5fc5\u8981<\/p><\/div><p class=\"tt3 mb0\">\u30fbGoogle\u30bf\u30b0\u30de\u30cd\u30fc\u30b8\u30e3\u30fc\u3092\u4f7f\u7528\u3059\u308b\u65b9\u6cd5<\/p><div class=\"borderbox mb2em mt0\"> <ol class=\"list_num\"> <div class=\"banner\"><img decoding=\"async\" src=\"https:\/\/grannet.co.jp\/column\/wp-content\/uploads\/2022\/06\/30.jpg\"><\/div><li>\u30bf\u30b0\u30de\u30cd\u30fc\u30b8\u30e3\u30fc\u3092\u958b\u304d\u3001\u300c\u30a2\u30ab\u30a6\u30f3\u30c8\u3092\u4f5c\u6210\u300d\u3092\u30af\u30ea\u30c3\u30af\u3059\u308b<\/li><li>\u300c\u30a2\u30ab\u30a6\u30f3\u30c8\u540d\u300d\u300c\u56fd\u300d\u300c\u30b3\u30f3\u30c6\u30ca\u540d\u300d\u300c\u30bf\u30fc\u30b2\u30c3\u30c8\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u300d\u3092\u5165\u529b\u30fb\u9078\u629e\u3057\u300c\u4f5c\u6210\u300d\u3092\u30af\u30ea\u30c3\u30af\u3059\u308b<\/li><li>\u300cGDPR \u3067\u5fc5\u9808\u3068\u306a\u308b\u30c7\u30fc\u30bf\u51e6\u7406\u898f\u7d04\u306b\u3082\u540c\u610f\u3057\u307e\u3059\u3002\u300d\u306b\u30c1\u30a7\u30c3\u30af\u3092\u5165\u308c\u3001\u300c\u306f\u3044\u300d\u3092\u30af\u30ea\u30c3\u30af\u3059\u308b<\/li><li>\u8868\u793a\u3055\u308c\u305f\u30bf\u30b0\u3092\u30b5\u30a4\u30c8\u5168\u4f53\u306e\u8a72\u5f53\u7b87\u6240\u306b\u8a2d\u7f6e\u3059\u308b<br>\u203b\u8a2d\u7f6e\u306e\u969b\u306b\u30b5\u30a4\u30c8\u5074\u3067\u30b3\u30fc\u30c9\u4fee\u6b63\u304c\u5fc5\u8981<\/li><div class=\"banner\"><img decoding=\"async\" src=\"https:\/\/grannet.co.jp\/column\/wp-content\/uploads\/2022\/06\/31.jpg\"><\/div><li>\u300c\u30bf\u30b0\u300d&rarr;\u300c\u65b0\u898f\u300d\u306e\u9806\u756a\u3067\u30af\u30ea\u30c3\u30af\u3057\u3001\u300cGA4\u8a2d\u5b9a\u300d\u3092\u9078\u629e\u3059\u308b<\/li><div class=\"banner\"><img decoding=\"async\" src=\"https:\/\/grannet.co.jp\/column\/wp-content\/uploads\/2022\/06\/32.jpg\"><\/div><li>\u4efb\u610f\u306e\u540d\u524d\u3092\u5165\u529b\u3057\u3066\u6e2c\u5b9aID\u3092\u8a2d\u5b9a\u3057\u3001\u30c8\u30ea\u30ac\u30fc\u306b\u300cInitialization \u2013 All Pages\u300d\u3092\u9078\u629e\u3057\u305f\u5f8c\u3001\u300c\u4fdd\u5b58\u300d\u3092\u30af\u30ea\u30c3\u30af\u3059\u308b<\/li><li>\u300c\u30d7\u30ec\u30d3\u30e5\u30fc\u300d\u3092\u30af\u30ea\u30c3\u30af\u3057\u305f\u5f8c\u3001URL\u3092\u5165\u529b\u3057\u3066\u300cConnect\u300d\u3092\u30af\u30ea\u30c3\u30af\u3059\u308b<\/li><li>\u300cContinue\u300d\u3092\u30af\u30ea\u30c3\u30af\u3057\u3001\u8a2d\u5b9a\u3057\u305f\u30bf\u30b0\u304c\u300cTags Fired\u300d\u306b\u8868\u793a\u3055\u308c\u3066\u3044\u308c\u3070\u3001\u53cd\u6620\u78ba\u8a8d\u304c\u5b8c\u4e86<\/li><li>\u300c\u30d7\u30ec\u30d3\u30e5\u30fc\u300d\u6a2a\u306e\u300c\u516c\u958b\u300d\u3092\u30af\u30ea\u30c3\u30af\u3057\u3001\u4efb\u610f\u3067\u540d\u524d\u306a\u3069\u3092\u8ffd\u52a0\u3057\u3001\u300c\u516c\u958b\u300d\u3092\u30af\u30ea\u30c3\u30af\u3059\u308b<\/li><\/ol> <\/div><p>\u30bf\u30b0\u306e\u8a2d\u7f6e\u304c\u5b8c\u4e86\u3059\u308b\u3068\u3001GA4\u3067\u30c7\u30fc\u30bf\u53ce\u96c6\u30fb\u8a08\u6e2c\u304c\u958b\u59cb\u3055\u308c\u307e\u3059\u3002\u306a\u304a\u3001\u6e2c\u5b9aID\u306f\u4e0b\u8a18\u306e\u6d41\u308c\u3067\u78ba\u8a8d\u304c\u53ef\u80fd\u3067\u3059\u3002<\/p><p class=\"tt3 mb0\">\u30fb\u30b0\u30ed\u30fc\u30d0\u30eb\u30b5\u30a4\u30c8\u30bf\u30b0\u3092\u4f7f\u7528\u3059\u308b\u65b9\u6cd5<\/p><div class=\"borderbox mb2em mt0\"> <ol class=\"list_num\"> <div class=\"banner\"><img decoding=\"async\" src=\"https:\/\/grannet.co.jp\/column\/wp-content\/uploads\/2022\/06\/15.jpg\"><\/div><li>\u300c\u30c7\u30fc\u30bf\u30b9\u30c8\u30ea\u30fc\u30e0\u300d\u3092\u30af\u30ea\u30c3\u30af\u3059\u308b<\/li><li>\u8a2d\u5b9a\u3057\u305f\u30c7\u30fc\u30bf\u30b9\u30c8\u30ea\u30fc\u30e0\u3092\u9078\u629e\u3057\u3001\u30b0\u30ed\u30fc\u30d0\u30eb\u30b5\u30a4\u30c8\u30bf\u30b0\u3092\u30af\u30ea\u30c3\u30af\u3059\u308b<\/li><li>\u6e2c\u5b9aID\u304c\u78ba\u8a8d\u3067\u304d\u308b<\/li><\/ol> <\/div><\/div><h3 class=\"tt2\"><span class=\"ez-toc-section\" id=\"2-4%E3%80%90STEP4%E3%80%91%E3%82%B3%E3%83%B3%E3%83%90%E3%83%BC%E3%82%B8%E3%83%A7%E3%83%B3%E3%81%AE%E8%A8%AD%E5%AE%9A\"><\/span>2-4.\u3010STEP4\u3011\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u306e\u8a2d\u5b9a<span class=\"ez-toc-section-end\"><\/span><\/h3> <div class=\"txtbox\"> <p>\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u306e\u8a2d\u5b9a\u65b9\u6cd5\u306f\u4e0b\u8a18\u306e\u901a\u308a\u3067\u3059\u3002<\/p><p class=\"tt3 mb0\">\u30fb\u5230\u9054\u30da\u30fc\u30b8\u3092\u8a08\u6e2c\u3059\u308b<\/p><div class=\"borderbox mb2em mt0\"> <ol class=\"list_num\"> <div class=\"banner\"><img decoding=\"async\" src=\"https:\/\/grannet.co.jp\/column\/wp-content\/uploads\/2022\/06\/33.jpg\"><\/div><li>\u300c\u30a4\u30d9\u30f3\u30c8\u3092\u4f5c\u6210\u300d\u3092\u30af\u30ea\u30c3\u30af\u3059\u308b<\/li><div class=\"banner\"><img decoding=\"async\" src=\"https:\/\/grannet.co.jp\/column\/wp-content\/uploads\/2022\/06\/34.jpg\"><\/div><li>\u300c\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u300d\u304b\u3089\u300c\u65b0\u3057\u3044\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u30a4\u30d9\u30f3\u30c8\u300d\u3092\u30af\u30ea\u30c3\u30af\u3059\u308b<\/li><li>\uff081\uff09\u3067\u4f5c\u6210\u3057\u305f\u30a4\u30d9\u30f3\u30c8\u540d\u3092\u5165\u529b\u3057\u3001\u300c\u4fdd\u5b58\u300d\u3092\u30af\u30ea\u30c3\u30af\u3059\u308b<\/li><\/ol> <\/div><p class=\"tt3 mb0\">\u30fbclass\u3092\u5229\u7528\u3057\u3066\u30af\u30ea\u30c3\u30af\u3092\u8a08\u6e2c\u3059\u308b<\/p><div class=\"borderbox mb2em mt0\"> <ol class=\"list_num\"> <div class=\"banner\"><img decoding=\"async\" src=\"https:\/\/grannet.co.jp\/column\/wp-content\/uploads\/2022\/06\/35.jpg\"><\/div><li>Google\u30bf\u30b0\u30de\u30cd\u30fc\u30b8\u30e3\u30fc\u306e\u300c\u30c8\u30ea\u30ac\u30fc\u300d\u3092\u30af\u30ea\u30c3\u30af\u3057\u3001\u300c\u65b0\u898f\u300d\u3092\u30af\u30ea\u30c3\u30af\u3059\u308b<br>\u203b\u8a08\u6e2c\u306b\u4f7f\u7528\u3059\u308bclass\u3092\u78ba\u8a8d\u304c\u5fc5\u8981<\/li><li>\u4efb\u610f\u306e\u540d\u524d\u3092\u5165\u529b\u3057\u3001\u30c8\u30ea\u30ac\u30fc\u306e\u30bf\u30a4\u30d7\u300c\u30ea\u30f3\u30af\u306e\u307f\u300d\u3092\u9078\u629e\u3059\u308b<\/li><div class=\"banner\"><img decoding=\"async\" src=\"https:\/\/grannet.co.jp\/column\/wp-content\/uploads\/2022\/06\/36.jpg\"><\/div><li>\u300cClick Classes\u300d\u3067\uff081\uff09\u78ba\u8a8d\u3057\u305fclass\u540d\u3092\u5165\u529b\u3057\u3001\u300c\u4fdd\u5b58\u300d\u3092\u30af\u30ea\u30c3\u30af\u3059\u308b<\/li><li>\u30c7\u30a3\u30e1\u30f3\u30b7\u30e7\u30f3\u540d\uff08\u4efb\u610f\uff09\u3092\u5165\u529b\u3057\u305f\u5f8c\u3001GTM\u3067\u8a2d\u5b9a\u3057\u305f\u30a4\u30d9\u30f3\u30c8\u30d1\u30e9\u30e1\u30fc\u30bf\u3092\u5165\u529b\u3057\u3001\u300c\u4fdd\u5b58\u300d\u3092\u30af\u30ea\u30c3\u30af\u3059\u308b<\/li><li>\u300c\u30d7\u30ec\u30d3\u30e5\u30fc\u300d\u3092\u30af\u30ea\u30c3\u30af\u3057\u3001URL\u3092\u5165\u529b\u3057\u300cConnect\u300d\u3092\u30af\u30ea\u30c3\u30af\u3059\u308b<\/li><li>\u300cContinue\u300d\u3092\u30af\u30ea\u30c3\u30af\u3059\u308b\u3068\u3001\u30a4\u30d9\u30f3\u30c8\u540d\u30fb\u30a4\u30d9\u30f3\u30c8\u30d1\u30e9\u30e1\u30fc\u30bf\u3092\u78ba\u8a8d\u3067\u304d\u308b<\/li><li>\u300c\u30d7\u30ec\u30d3\u30e5\u30fc\u300d\u6a2a\u306e\u300c\u516c\u958b\u300d\u3092\u30af\u30ea\u30c3\u30af\u3057\u3001\u4efb\u610f\u3067\u540d\u524d\u306a\u3069\u3092\u8ffd\u52a0\u3057\u3001\u300c\u516c\u958b\u300d\u3092\u30af\u30ea\u30c3\u30af\u3059\u308b<\/li><li>\u300c\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u300d\u304b\u3089\u300c\u65b0\u3057\u3044\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u30a4\u30d9\u30f3\u30c8\u300d\u3092\u30af\u30ea\u30c3\u30af\u3057\u3001\u4f5c\u6210\u3057\u305f\u30a4\u30d9\u30f3\u30c8\u540d\u3092\u5165\u529b\u3057\u3066\u300c\u4fdd\u5b58\u300d\u3092\u30af\u30ea\u30c3\u30af\u3059\u308b<\/li><\/ol> <\/div><p class=\"tt3 mb0\">\u30fb\u96fb\u8a71\u756a\u53f7\u306e\u30af\u30ea\u30c3\u30af\uff08\u30bf\u30c3\u30d7\uff09\u3092\u8a08\u6e2c\u3059\u308b<\/p><div class=\"borderbox mb2em mt0\"> <ol class=\"list_num\"> <div class=\"banner\"><img decoding=\"async\" src=\"https:\/\/grannet.co.jp\/column\/wp-content\/uploads\/2022\/06\/37.jpg\"><\/div><li>Google\u30bf\u30b0\u30de\u30cd\u30fc\u30b8\u30e3\u30fc\u306e\u300c\u5909\u6570\u300d\u304b\u3089\u300c\u8a2d\u5b9a\u300d\u3092\u30af\u30ea\u30c3\u30af\u3057\u3001\u300cClick URL\u300d\u306b\u30c1\u30a7\u30c3\u30af\u3092\u5165\u308c\u308b<\/li><li>\u30c8\u30ea\u30ac\u30fc\u306e\u300c\u65b0\u898f\u300d\u304b\u3089\u4efb\u610f\u306e\u540d\u524d\u3092\u5165\u529b\u3057\u3001\u300c\u30ea\u30f3\u30af\u306e\u307f\u300d\u3092\u9078\u629e\u3059\u308b<\/li><li>\u300cClick URL\u300d\u3067\u300ctel:\u300d\u3092\u5165\u529b\u3057\u3001\u300c\u4fdd\u5b58\u300d\u3092\u30af\u30ea\u30c3\u30af\u3059\u308b<\/li><li>\u300c\u30bf\u30b0\u306e\u8a2d\u5b9a\u300d\u3067\u300cGA4 \u30a4\u30d9\u30f3\u30c8\u300d\u3092\u9078\u629e\u3057\u3001\u300cGA4\u6e2c\u5b9aID\u300d\u3092\u5165\u529b\u3059\u308b<br>\u203b\u3053\u3053\u3067\u306f\u7d44\u307f\u8fbc\u307f\u5909\u6570\u3092\u4f7f\u7528<\/li><li>\u30a4\u30d9\u30f3\u30c8\u540d\uff08\u4efb\u610f\uff09\u3092\u5165\u529b\u3057\u3001\u4f5c\u6210\u3057\u305f\u30c8\u30ea\u30ac\u30fc\u3092\u9078\u629e\u3059\u308b<\/li><li>\u300c\u30d7\u30ec\u30d3\u30e5\u30fc\u300d\u3092\u30af\u30ea\u30c3\u30af\u3057\u305f\u5f8c\u3001URL\u3092\u5165\u529b\u3057\u3066\u300cConnect\u300d\u3092\u30af\u30ea\u30c3\u30af\u3059\u308b<\/li><li>\u300cContinue\u300d\u3092\u30af\u30ea\u30c3\u30af\u3057\u3001\u8a2d\u5b9a\u3057\u305f\u30bf\u30b0\u304c\u300cTags Fired\u300d\u306b\u8868\u793a\u3055\u308c\u3066\u3044\u308c\u3070\u3001\u53cd\u6620\u78ba\u8a8d\u304c\u5b8c\u4e86<\/li><li>\u300c\u30d7\u30ec\u30d3\u30e5\u30fc\u300d\u6a2a\u306e\u300c\u516c\u958b\u300d\u3092\u30af\u30ea\u30c3\u30af\u3057\u3001\u4efb\u610f\u3067\u540d\u524d\u306a\u3069\u3092\u8ffd\u52a0\u3057\u3001\u300c\u516c\u958b\u300d\u3092\u30af\u30ea\u30c3\u30af\u3059\u308b<\/li><li>\u300c\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u300d\u304b\u3089\u300c\u65b0\u3057\u3044\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u30a4\u30d9\u30f3\u30c8\u300d\u3092\u30af\u30ea\u30c3\u30af\u3057\u3001\u4f5c\u6210\u3057\u305f\u30a4\u30d9\u30f3\u30c8\u540d\u3092\u5165\u529b\u3057\u3066\u300c\u4fdd\u5b58\u300d\u3092\u30af\u30ea\u30c3\u30af\u3059\u308b<\/li><\/ol> <\/div><\/div><h3 class=\"tt2\"><span class=\"ez-toc-section\" id=\"2-5%E3%80%90STEP5%E3%80%91%E3%83%87%E3%83%BC%E3%82%BF%E8%A8%88%E6%B8%AC%E3%81%AE%E7%A2%BA%E8%AA%8D\"><\/span>2-5.\u3010STEP5\u3011\u30c7\u30fc\u30bf\u8a08\u6e2c\u306e\u78ba\u8a8d<span class=\"ez-toc-section-end\"><\/span><\/h3> <div class=\"txtbox\"> <p>\u6700\u5f8c\u306b\u3001<span class=\"txt_bold\">GA4\u4e0a\u3067\u6b63\u5e38\u306b\u30c7\u30fc\u30bf\u8a08\u6e2c\u304c\u3067\u304d\u3066\u3044\u308b\u304b\u78ba\u8a8d<\/span>\u3057\u307e\u3057\u3087\u3046\u3002<\/p><div class=\"borderbox mb2em mt0\"> <ol class=\"list_num\"> <div class=\"banner\"><img decoding=\"async\" src=\"https:\/\/grannet.co.jp\/column\/wp-content\/uploads\/2022\/06\/38.jpg\"><\/div><li>\u300c\u30ec\u30dd\u30fc\u30c8\u306e\u30b9\u30ca\u30c3\u30d7\u30b7\u30e7\u30c3\u30c8\u300d\u3092\u958b\u304d\u3001\u300c\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u300d\u3092\u9078\u629e\u3059\u308b<\/li><li>\u8a08\u6e2c\u3059\u308bWeb\u30b5\u30a4\u30c8\u306b\u30a2\u30af\u30bb\u30b9\u3059\u308b<\/li><li>\u300c\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u306e\u30e6\u30fc\u30b6\u30fc\u6570\u300d\u3092\u30af\u30ea\u30c3\u30af\u3059\u308b<\/li><\/ol> <\/div><p>\u6b63\u5e38\u306b\u30c7\u30fc\u30bf\u8a08\u6e2c\u304c\u3067\u304d\u3066\u3044\u308c\u3070\u3001GA4\u306e\u5c0e\u5165\u306f\u5b8c\u4e86\u3067\u3059\u3002<\/p><\/div><h2 class=\"tt1\"><span class=\"ez-toc-section\" id=\"3GA4%E3%81%AB%E3%81%8A%E3%81%91%E3%82%8B%E3%82%B3%E3%83%B3%E3%83%90%E3%83%BC%E3%82%B8%E3%83%A7%E3%83%B3%E3%81%AE%E7%A2%BA%E8%AA%8D%E3%83%BB%E5%88%86%E6%9E%90%E6%96%B9%E6%B3%95%EF%BC%81\"><\/span>3.GA4\u306b\u304a\u3051\u308b\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u306e\u78ba\u8a8d\u30fb\u5206\u6790\u65b9\u6cd5\uff01<span class=\"ez-toc-section-end\"><\/span><\/h2> <div class=\"banner\"><img decoding=\"async\" src=\"https:\/\/grannet.co.jp\/column\/wp-content\/uploads\/2022\/06\/img_ga4_3.jpg\" alt=\"GA4\u306b\u304a\u3051\u308b\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u306e\u78ba\u8a8d\u30fb\u5206\u6790\u65b9\u6cd5\uff01\"><\/div><div class=\"txtbox\"> <p><span class=\"txt_bold txt_red\">GA4\u306b\u304a\u3051\u308b\u4e3b\u306a\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u306e\u78ba\u8a8d\u30fb\u5206\u6790\u65b9\u6cd5\u30923\u3064\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/span>\u306a\u304a\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u306e\u78ba\u8a8d\u3092\u884c\u3046\u753b\u9762\u306f\u300c\u30ec\u30dd\u30fc\u30c8\u306e\u30b9\u30ca\u30c3\u30d7\u30b7\u30e7\u30c3\u30c8\u300d\u3067\u3059\u3002<\/p><div class=\"borderbox mb2em\"> <div class=\"banner\"><img decoding=\"async\" src=\"https:\/\/grannet.co.jp\/column\/wp-content\/uploads\/2022\/06\/39.jpg\"><\/div><p class=\"tt3 mb0\">\u78ba\u8a8d\u65b9\u6cd51\uff1a\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u6570\u3092\u78ba\u8a8d\u3059\u308b<\/p><p>\u300c\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u300d\u304b\u3089\u300c\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u300d\u3092\u9078\u629e\u3059\u308b\u3053\u3068\u3067\u3001\u8a2d\u5b9a\u3057\u305f\u30a4\u30d9\u30f3\u30c8\u3054\u3068\u306b\u3001\u8a08\u6e2c\u671f\u9593\u4e2d\u306b\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u306b\u81f3\u3063\u305f\u300c\u4ef6\u6570\u300d\u3092\u78ba\u8a8d\u3067\u304d\u307e\u3059\u3002<\/p><p class=\"tt3 mb0\">\u5206\u6790\u65b9\u6cd51\uff1a\u8a08\u6e2c\u671f\u9593\u4e2d\u306e\u4ef6\u6570\u5909\u5316\u7387\u3092\u5206\u6790\u3059\u308b<\/p><p>\u300c\u4ef6\u6570\u300d\u306e\u96a3\u306b\u306f\u300c\u5909\u5316\u7387\u300d\u306e\u9805\u76ee\u304c\u3042\u308a\u3001\u524d\u306e\u8a08\u6e2c\u671f\u9593\u3068\u6bd4\u8f03\u3057\u3066\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u304c\u3069\u306e\u3088\u3046\u306b\u5909\u5316\u3057\u305f\u304b\u78ba\u8a8d\u53ef\u80fd\u3067\u3059\u3002\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u306b\u81f3\u308a\u3084\u3059\u3044\u30a4\u30d9\u30f3\u30c8\u3001\u81f3\u308a\u306b\u304f\u3044\u30a4\u30d9\u30f3\u30c8\u3092\u5224\u5225\u3067\u304d\u307e\u3059\u3002<\/p><\/div><div class=\"borderbox mb2em\"> <div class=\"banner\"><img decoding=\"async\" src=\"https:\/\/grannet.co.jp\/column\/wp-content\/uploads\/2022\/06\/40.jpg\"><\/div><p class=\"tt3 mb0\">\u78ba\u8a8d\u65b9\u6cd52\uff1a\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u304c\u767a\u751f\u3057\u305f\u30da\u30fc\u30b8\u3092\u78ba\u8a8d\u3059\u308b<\/p><p>\u300c\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u300d\u304b\u3089\u300c\u30da\u30fc\u30b8\u3068\u30b9\u30af\u30ea\u30fc\u30f3\u300d\u3092\u9078\u629e\u3059\u308b\u3053\u3068\u3067\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u304c\u767a\u751f\u3057\u305f\u300c\u30da\u30fc\u30b8\u306e\u30bf\u30a4\u30c8\u30eb\u300d\u3068\u300c\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u6570\u300d\u3092\u78ba\u8a8d\u3067\u304d\u307e\u3059\u3002<\/p><p class=\"tt3 mb0\">\u5206\u6790\u65b9\u6cd52\uff1a\u7279\u5b9a\u306e\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u306b\u7d5e\u308a\u8fbc\u3093\u3067\u5206\u6790\u3059\u308b<\/p><p>\u300c\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u6570\u300d\u306e\u4e0b\u306b\u306f\u30d7\u30eb\u30c0\u30a6\u30f3\u30ea\u30b9\u30c8\u304c\u3042\u308a\u3001\u7279\u5b9a\u306e\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u306e\u7d5e\u308a\u8fbc\u307f\u306b\u5bfe\u5fdc\u3057\u3066\u3044\u307e\u3059\u3002\u76ee\u7684\u306e\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u304c\u767a\u751f\u3057\u3084\u3059\u3044\u30da\u30fc\u30b8\u306e\u767a\u898b\u306b\u4fbf\u5229\u3067\u3059\u3002<\/p><\/div><div class=\"borderbox mb2em\"> <div class=\"banner\"><img decoding=\"async\" src=\"https:\/\/grannet.co.jp\/column\/wp-content\/uploads\/2022\/06\/41.jpg\"><\/div><p class=\"tt3 mb0\">\u78ba\u8a8d\u65b9\u6cd53\uff1a\u6d41\u5165\u7d4c\u8def\u5225\u306e\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u6570\u3092\u78ba\u8a8d\u3059\u308b<\/p><p>\u300c\u96c6\u5ba2\u300d\u304b\u3089\u300c\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u7372\u5f97\u300d\u3092\u9078\u629e\u3059\u308b\u3053\u3068\u3067\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u300c\u6d41\u5165\u7d4c\u8def\u300d\u3068\u300c\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u6570\u300d\u3092\u78ba\u8a8d\u3067\u304d\u307e\u3059\u3002<\/p><p class=\"tt3 mb0\">\u5206\u6790\u65b9\u6cd53\uff1a\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u306e\u8981\u56e0\u3068\u306a\u3063\u305f\u6d41\u5165\u7d4c\u8def\u3092\u5206\u6790\u3059\u308b<\/p><p>\u300cOrganic\u300d\u300cDirect\u300d\u3068\u3044\u3063\u305f\u6d41\u5165\u7d4c\u8def\u3054\u3068\u306e\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u6570\u3092\u78ba\u8a8d\u3059\u308b\u3068\u3001\u96c6\u5ba2\u3057\u3084\u3059\u3044\u30e1\u30c7\u30a3\u30a2\u3084\u5e83\u544a\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u5206\u6790\u3067\u304d\u307e\u3059\u3002<\/p><\/div><\/div><h2 class=\"tt1\"><span class=\"ez-toc-section\" id=\"4GA4%E3%81%AF%E4%BD%BF%E3%81%84%E3%81%A5%E3%82%89%E3%81%84%EF%BC%9F%E5%BE%93%E6%9D%A5%E7%89%88%E3%81%A8%E3%81%AE%E4%BD%B5%E7%94%A8%E3%82%82%E5%8A%B9%E6%9E%9C%E7%9A%84\"><\/span>4.GA4\u306f\u4f7f\u3044\u3065\u3089\u3044\uff1f\u5f93\u6765\u7248\u3068\u306e\u4f75\u7528\u3082\u52b9\u679c\u7684<span class=\"ez-toc-section-end\"><\/span><\/h2> <div class=\"txtbox\"> <p>\u5f93\u6765\u306eGA\u3067\u5b9f\u65bd\u3067\u304d\u305f\u5206\u6790\u65b9\u6cd5\u306e\u4e2d\u306b\u306f\u3001GA4\u3067\u306f\u307e\u3060\u5bfe\u5fdc\u3067\u304d\u3066\u3044\u306a\u3044\u3082\u306e\u3082\u5b58\u5728\u3057\u307e\u3059\u3002\u5f93\u6765\u306eGA\u306f\u7d42\u4e86\u4e88\u5b9a\u304c2023\u5e747\u67081\u65e5\u3068\u6642\u9593\u304c\u3042\u3044\u3066\u3044\u308b\u305f\u3081\u3001\u73fe\u6bb5\u968e\u3067\u306fGA4\u306f\u5f93\u6765\u7248\u3068\u306e\u4f75\u7528\u304c\u304a\u3059\u3059\u3081\u3067\u3059\u3002<\/p><p>\u3053\u3053\u3067\u306f\u3001\u5f93\u6765\u7248\u3068GA4\u3092\u4f7f\u3044\u5206\u3051\u305f\u307b\u3046\u304c\u3088\u3044\u7406\u7531\u306b\u52a0\u3048\u3066\u3001\u304a\u3059\u3059\u3081\u306e\u4f75\u7528\u65b9\u6cd5\u3092\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p><\/div><h3 class=\"tt2\"><span class=\"ez-toc-section\" id=\"4-1%E9%A1%95%E5%9C%A8%E5%B1%A4%E3%81%AE%E5%88%86%E6%9E%90%E3%81%AB%E3%81%AF%E5%BE%93%E6%9D%A5%E7%89%88%E3%81%8C%E9%81%A9%E3%81%97%E3%81%A6%E3%81%84%E3%82%8B\"><\/span>4-1.\u9855\u5728\u5c64\u306e\u5206\u6790\u306b\u306f\u5f93\u6765\u7248\u304c\u9069\u3057\u3066\u3044\u308b<span class=\"ez-toc-section-end\"><\/span><\/h3> <div class=\"txtbox\"> <p><span class=\"txt_bold\">\u5f93\u6765\u7248\u3067\u3042\u308c\u3070\u30ec\u30dd\u30fc\u30c8\u753b\u9762\u306b\u8868\u793a\u3055\u308c\u3066\u3044\u305f\u300c\u76f4\u5e30\u7387\u300d\u300c\u96e2\u8131\u7387\u300d\u300c\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u300d\u306a\u3069\u306e\u6307\u6a19\u306f\u3001GA4\u3067\u306f\u8868\u793a\u3055\u308c\u306a\u304f\u306a\u308a\u307e\u3057\u305f\u3002<\/span>GA4\u4e0a\u3067\u540c\u7b49\u306e\u30c7\u30fc\u30bf\u3092\u5f97\u308b\u305f\u3081\u306b\u306f\u3001\u81ea\u5206\u3067\u8a08\u7b97\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p><p>\u300c\u76f4\u5e30\u7387\u300d\u300c\u96e2\u8131\u7387\u300d\u300c\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u300d\u306f\u3001Web\u30b5\u30a4\u30c8\u3067\u306e\u30e6\u30fc\u30b6\u30fc\u884c\u52d5\u3092\u30bb\u30c3\u30b7\u30e7\u30f3\u5358\u4f4d\u3067\u8a08\u6e2c\u3059\u308b\u3068\u304d\u306b\u5f79\u7acb\u3064\u6307\u6a19\u3067\u3059\u3002<span class=\"txt_bold txt_red\">\u300c\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u306b\u81f3\u3063\u305f\u30da\u30fc\u30b8\u306e\u8981\u7d20\u3092\u77e5\u308a\u305f\u3044\u300d\u3068\u3044\u3063\u305f\u9855\u5728\u5c64\u306e\u5206\u6790\u3067\u3042\u308c\u3070\u3001\u5f93\u6765\u7248\u306e\u307b\u3046\u304c\u9069\u3057\u3066\u3044\u307e\u3059\u3002<\/span><\/p><p>\u307e\u305f\u3001Google\u63d0\u4f9b\u306e\u30c7\u30fc\u30bf\u7ba1\u7406\u30c4\u30fc\u30eb\u3067\u3042\u308b\u30c7\u30fc\u30bf\u30dd\u30fc\u30bf\u30eb\u306f\u3001\u5f93\u6765\u7248\u30fbGA4\u306e\u3069\u3061\u3089\u3082\u5bfe\u5fdc\u3057\u3066\u3044\u308b\u3082\u306e\u306e\u3001\u5229\u7528\u3067\u304d\u308b\u6307\u6a19\u306f\u5f93\u6765\u7248\u306e\u307b\u3046\u304c\u591a\u3044\u72b6\u6cc1\u3067\u3059\u3002\u5206\u6790\u306b\u30c7\u30fc\u30bf\u30dd\u30fc\u30bf\u30eb\u3092\u6d3b\u7528\u3059\u308b\u3068\u3044\u3063\u305f\u5834\u9762\u306b\u304a\u3044\u3066\u3082\u3001GA4\u3088\u308a\u5f93\u6765\u7248\u306e\u307b\u3046\u304c\u9069\u3057\u3066\u3044\u307e\u3059\u3002<\/p><\/div><h3 class=\"tt2\"><span class=\"ez-toc-section\" id=\"4-2LTV%E3%81%AE%E5%A2%97%E5%8A%A0%E3%81%AB%E3%81%AFGA4%E3%81%8C%E9%81%A9%E3%81%97%E3%81%A6%E3%81%84%E3%82%8B\"><\/span>4-2.LTV\u306e\u5897\u52a0\u306b\u306fGA4\u304c\u9069\u3057\u3066\u3044\u308b<span class=\"ez-toc-section-end\"><\/span><\/h3> <div class=\"txtbox\"> <p>LTV\uff08Life Time Value\uff09\u3068\u306f\u30011\u4eba\u306e\u9867\u5ba2\u304b\u3089\u751f\u6daf\u306b\u308f\u305f\u3063\u3066\u5f97\u3089\u308c\u308b\u5229\u76ca\u306e\u3053\u3068\u3067\u3059\u3002<span class=\"txt_bold txt_red\">GA4\u306f\u8a08\u6e2c\u30d9\u30fc\u30b9\u304c\u30a4\u30d9\u30f3\u30c8\uff08\u30e6\u30fc\u30b6\u30fc\u884c\u52d5\uff09\u5358\u4f4d\u3068\u7d30\u304b\u3044\u305f\u3081\u3001\u30bb\u30c3\u30b7\u30e7\u30f3\u5358\u4f4d\u3067\u8a08\u6e2c\u3059\u308b\u5f93\u6765\u7248\u3088\u308a\u3082\u3001LTV\u306e\u5897\u52a0\u3092\u76ee\u7684\u3068\u3057\u305f\u6539\u5584\u304c\u3057\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002<\/span><\/p><p>GA4\u306f\u30c7\u30d0\u30a4\u30b9\u3092\u307e\u305f\u3050\u8a08\u6e2c\u304c\u884c\u3048\u308b\u70b9\u3082\u3001LTV\u306e\u5897\u52a0\u306b\u3064\u306a\u304c\u308b\u30e1\u30ea\u30c3\u30c8\u3067\u3059\u3002\u30e6\u30fc\u30b6\u30fc\u884c\u52d5\u3092Web\u30b5\u30a4\u30c8\u30fb\u30a2\u30d7\u30ea\u306e\u4e21\u65b9\u3067\u8a08\u6e2c\u3059\u308b\u3053\u3068\u3067\u3001\u6d41\u5165\u3057\u305f\u30e6\u30fc\u30b6\u30fc\u304c\u3069\u306e\u3088\u3046\u306a\u884c\u52d5\u3092\u3057\u3066\u3044\u308b\u304b\u8a73\u7d30\u306b\u628a\u63e1\u3067\u304d\u307e\u3059\u3002\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u306b\u81f3\u3063\u305f\u30e6\u30fc\u30b6\u30fc\u304c\u8208\u5473\u3092\u6301\u3064\u30b3\u30f3\u30c6\u30f3\u30c4\u3084\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u306b\u81f3\u308a\u3084\u3059\u3044\u6d41\u5165\u7d4c\u8def\u306e\u628a\u63e1\u3068\u3044\u3063\u305f\u4f7f\u3044\u65b9\u3082\u3067\u304d\u308b\u3067\u3057\u3087\u3046\u3002<\/p><p>\u5f93\u6765\u7248\u3067\u306f\u30e6\u30fc\u30b6\u30fc\u884c\u52d5\u306e\u8a73\u7d30\u306a\u628a\u63e1\u304c\u884c\u3048\u305a\u3001\u8a8d\u77e5\u30fb\u8cfc\u5165\u30fb\u30ea\u30d4\u30fc\u30c8\u3068\u3044\u3063\u305f\u30e6\u30fc\u30b6\u30fc\u306e\u30e9\u30a4\u30d5\u30b5\u30a4\u30af\u30eb\u5206\u6790\u304c\u3067\u304d\u307e\u305b\u3093\u3067\u3057\u305f\u3002<span class=\"txt_bold\">\u30e6\u30fc\u30b6\u30fc\u884c\u52d5\u3092\u5206\u6790\u3057\u3084\u3059\u3044GA4\u306f\u3001\u81ea\u793e\u306b\u5408\u3046\u30e6\u30fc\u30b6\u30fc\u3092\u767a\u898b\u3057\u3066LTV\u306e\u5897\u52a0\u306b\u3064\u306a\u3052\u308b\u76ee\u7684\u306b\u9069\u3057\u3066\u3044\u307e\u3059\u3002<\/span><\/p>\n<div class=\"blog-card \">\n<a href=\"https:\/\/grannet.co.jp\/column\/life_time_value\/\">\n<div class=\"blog-card-thumbnail\"><img src='https:\/\/grannet.co.jp\/column\/wp-content\/uploads\/2022\/01\/icatch_life_time_value-418x300.jpg' alt='LTV\uff08Life Time Value\uff09\u3068\u306f\uff1f\u8a08\u7b97\u65b9\u6cd5\u3084\u6700\u5927\u5316\u3055\u305b\u308b\u65b9\u6cd5\u3082\u7d39\u4ecb'\/><\/div>\n<div class=\"blog-card-content\">\n<div class=\"blog-card-title\">LTV\uff08Life Time Value\uff09\u3068\u306f\uff1f\u8a08\u7b97\u65b9\u6cd5\u3084\u6700\u5927\u5316\u3055\u305b\u308b\u65b9\u6cd5\u3082\u7d39\u4ecb <\/div>\n<div class=\"blog-card-excerpt\">\u5f53\u8a18\u4e8b\u3067\u306f\u3001LTV\uff08Life Time Value\uff09\u306e\u6982\u8981\u3084\u91cd\u8981\u6027\u3001\u7b97\u51fa\u65b9\u6cd5\u3092\u89e3\u8aac\u3057\u307e\u3059\u3002\u307e\u305f\u3001LTV\u3092\u6700\u5927\u5316\u3059\u308b\u65b9\u6cd5\u3082\u4f75\u305b\u3066\u7d39\u4ecb\u3059\u308b\u305f\u3081\u3001LTV\u3092\u30d3\u30b8\u30cd\u30b9\u306b\u6d3b\u7528\u3057\u305f\u3044\u65b9\u3084\u3001\u53ce\u76ca\u3092\u4f38\u3070\u3057\u305f\u3044\u65b9\u306f\u3001\u305c\u3072\u53c2\u8003\u306b\u3057\u3066\u4e0b\u3055\u3044\u3002<\/div>\n<\/div>\n<div class=\"clear\"><\/div>\n<\/a>\n<\/div><\/div><h2 class=\"tt1\"><span class=\"ez-toc-section\" id=\"5GA4%E3%81%AB%E9%96%A2%E3%81%99%E3%82%8B%E3%82%88%E3%81%8F%E3%81%82%E3%82%8B%E7%96%91%E5%95%8F%E3%81%A8%E5%9B%9E%E7%AD%94%EF%BC%81\"><\/span>5.GA4\u306b\u95a2\u3059\u308b\u3088\u304f\u3042\u308b\u7591\u554f\u3068\u56de\u7b54\uff01<span class=\"ez-toc-section-end\"><\/span><\/h2> <div class=\"banner\"><img decoding=\"async\" src=\"https:\/\/grannet.co.jp\/column\/wp-content\/uploads\/2022\/06\/img_ga4_5.jpg\" alt=\"GA4\u306b\u95a2\u3059\u308b\u3088\u304f\u3042\u308b\u7591\u554f\u3068\u56de\u7b54\uff01\"><\/div><div class=\"txtbox\"> <p>GA4\u306f\u65b0\u3057\u3044\u30c4\u30fc\u30eb\u3067\u3042\u308a\u3001\u5f93\u6765\u306eGA\u3068\u306f\u8a08\u6e2c\u65b9\u6cd5\u3084\u5404\u7a2e\u8a2d\u5b9a\u306b\u5927\u304d\u306a\u9055\u3044\u304c\u751f\u3058\u3066\u3044\u307e\u3059\u3002GA4\u306e\u30e1\u30ea\u30c3\u30c8\u3084\u5c0e\u5165\u65b9\u6cd5\u3092\u628a\u63e1\u3067\u304d\u305f\u5834\u5408\u3067\u3082\u3001\u3055\u307e\u3056\u307e\u306a\u7591\u554f\u304c\u751f\u307e\u308c\u308b\u3053\u3068\u306f\u73cd\u3057\u304f\u3042\u308a\u307e\u305b\u3093\u3002<\/p><p>\u4ee5\u4e0b\u3067\u306fGA4\u306b\u3088\u304f\u3042\u308b\u8cea\u554f\u30924\u500b\u7d39\u4ecb\u3057\u3001\u305d\u308c\u305e\u308c\u306e\u56de\u7b54\u3068\u30dd\u30a4\u30f3\u30c8\u3092\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p><\/div><h3 class=\"tt2\"><span class=\"ez-toc-section\" id=\"5-1%E3%82%B3%E3%83%B3%E3%83%90%E3%83%BC%E3%82%B8%E3%83%A7%E3%83%B3%E3%81%8C%E8%A8%88%E6%B8%AC%E3%81%95%E3%82%8C%E3%81%BE%E3%81%9B%E3%82%93\"><\/span>5-1.\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u304c\u8a08\u6e2c\u3055\u308c\u307e\u305b\u3093<span class=\"ez-toc-section-end\"><\/span><\/h3> <div class=\"txtbox\"> <p><span class=\"txt_bold txt_red\">GA4\u3067\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u304c\u8a08\u6e2c\u3055\u308c\u306a\u3044\u5834\u5408\u306f\u3001\u4e0b\u8a18\u306e\u70b9\u306b\u554f\u984c\u304c\u306a\u3044\u304b\u3092\u30c1\u30a7\u30c3\u30af<\/span>\u3057\u307e\u3057\u3087\u3046\u3002<\/p><p class=\"tt3 mb0\">\u30fb\u30bf\u30b0\u8a2d\u5b9a\u304c\u6b63\u3057\u3044\u304b<\/p><div class=\"borderbox mb2em mt0\"> <p>\u6b63\u3057\u304f\u8a2d\u5b9a\u3055\u308c\u3066\u3044\u306a\u3051\u308c\u3070\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u8a08\u6e2c\u3082\u884c\u3048\u307e\u305b\u3093\u3002\u30bf\u30b0\u306e\u8a2d\u5b9a\u304c\u6b63\u3057\u3044\u304b\u3069\u3046\u304b\u78ba\u8a8d\u3057\u307e\u3057\u3087\u3046\u3002<\/p><\/div><p class=\"tt3 mb0\">\u30fb\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u8a2d\u5b9a\u304c\u6b63\u3057\u3044\u304b<\/p><div class=\"borderbox mb2em mt0\"> <p>\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u8a2d\u5b9a\u3092\u884c\u3063\u305f\u30c4\u30fc\u30eb\u4e0a\u3067\u3001\u4e0b\u8a18\u306e\u30dd\u30a4\u30f3\u30c8\u3092\u78ba\u8a8d\u3057\u307e\u3057\u3087\u3046\u3002<\/p><div class=\"listTab\"> <table class=\"width100 text_center mb0\"> <tr> <th class=\"width50\">GA4\u306e\u5834\u5408<\/th> <td class=\"width50\">\u30a4\u30d9\u30f3\u30c8\u3084\u30d1\u30e9\u30e1\u30fc\u30bf\u306e\u8a2d\u5b9a<\/td><\/tr><tr> <th>Google\u30bf\u30b0\u30de\u30cd\u30fc\u30b8\u30e3\u30fc\u306e\u5834\u5408<\/th> <td style=\"vertical-align:middle;\">\u30bf\u30b0\u3084\u30c8\u30ea\u30ac\u30fc\u306e\u8a2d\u5b9a<\/td><\/tr><\/table> <\/div><\/div><p class=\"tt3 mb0\">\u30fb\u9664\u5916\u8a2d\u5b9a\u304c\u306a\u3044\u304b<\/p><div class=\"borderbox mb2em mt0\"> <p>IP\u3084\u53c2\u7167\u5143\u304b\u3089\u306e\u30a2\u30af\u30bb\u30b9\u3092\u9664\u5916\u3059\u308b\u3068\u8a08\u6e2c\u304c\u3067\u304d\u306a\u3044\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002<\/p><\/div><\/div><h3 class=\"tt2\"><span class=\"ez-toc-section\" id=\"5-2e%E3%82%B3%E3%83%9E%E3%83%BC%E3%82%B9%E3%81%AE%E8%A8%88%E6%B8%AC%E3%81%AF%E5%8F%AF%E8%83%BD%E3%81%A7%E3%81%99%E3%81%8B%EF%BC%9F\"><\/span>5-2.e\u30b3\u30de\u30fc\u30b9\u306e\u8a08\u6e2c\u306f\u53ef\u80fd\u3067\u3059\u304b\uff1f<span class=\"ez-toc-section-end\"><\/span><\/h3> <div class=\"txtbox\"> <p><span class=\"txt_bold txt_red\">GA4\u306f\u3001Google\u30bf\u30b0\u30de\u30cd\u30fc\u30b8\u30e3\u30fc\u3067Web\u30b5\u30a4\u30c8\u306b\u30c8\u30e9\u30c3\u30ad\u30f3\u30b0\u30b3\u30fc\u30c9\u3092\u5b9f\u88c5\u3059\u308b\u3053\u3068\u306b\u3088\u308a\u3001e\u30b3\u30de\u30fc\u30b9\u30c8\u30e9\u30c3\u30ad\u30f3\u30b0\u3092\u4f7f\u7528\u3067\u304d\u307e\u3059\u3002<\/span><\/p><p>GA4\u306f\u3001\u30a4\u30d9\u30f3\u30c8\u306e1\u3064\u3067\u3042\u308b\u300c\u63a8\u5968\u30a4\u30d9\u30f3\u30c8\u300d\u306be\u30b3\u30de\u30fc\u30b9\u6a5f\u80fd\u304c\u96c6\u7d04\u3055\u308c\u3066\u3044\u307e\u3059\u3002\u63a8\u5968\u30a4\u30d9\u30f3\u30c8\u7528\u306e\u30b3\u30fc\u30c9\u3092\u8a2d\u7f6e\u3059\u308b\u3053\u3068\u3067\u3001\u5546\u54c1\u306e\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u6570\u3084\u6c7a\u6e08\u30fb\u8cfc\u5165\u30fb\u6255\u3044\u623b\u3057\u306a\u3069\u3001EC\u30b5\u30a4\u30c8\u306b\u304a\u3051\u308b\u91cd\u8981\u306a\u6307\u6a19\u3092\u4e00\u901a\u308a\u8a08\u6e2c\u53ef\u80fd\u3067\u3059\u3002<\/p><p><span class=\"txt_bold\">Google\u30bf\u30b0\u30de\u30cd\u30fc\u30b8\u30e3\u30fc\u3067\u30c8\u30e9\u30c3\u30ad\u30f3\u30b0\u30b3\u30fc\u30c9\u3092\u5b9f\u88c5\u3059\u308b\u65b9\u6cd5\u306b\u306f\u3001\u4e0b\u8a18\u306e2\u901a\u308a<\/span>\u304c\u3042\u308a\u307e\u3059\u3002<\/p><div class=\"borderbox mb2em\"> <ol class=\"list_num\"> <li>\u30c7\u30fc\u30bf\u30ec\u30a4\u30e4\u30fc\u3092\u4f7f\u7528\u3057\u3066\u5b9f\u88c5\u3059\u308b<\/li><li>\u30ab\u30b9\u30bf\u30e0JavaScript\u5909\u6570\u3092\u4f7f\u7528\u3057\u3066\u5b9f\u88c5\u3059\u308b<\/li><\/ol> <\/div><p class=\"mb0\">Google\u516c\u5f0f\u304c\u63a8\u5968\u3059\u308b\u65b9\u6cd5\u306f\u300c\uff081\uff09\u30c7\u30fc\u30bf\u30ec\u30a4\u30e4\u30fc\u3092\u4f7f\u7528\u3057\u3066\u5b9f\u88c5\u3059\u308b\u300d\u3067\u3059\u3002\u30a4\u30d9\u30f3\u30c8\u306e\u30c7\u30fc\u30bf\u3092\u30c7\u30fc\u30bf\u30ec\u30a4\u30e4\u30fc\u306b\u8ffd\u52a0\u3059\u308b\u3068\u3001\u5bfe\u8c61\u306e\u30a4\u30d9\u30f3\u30c8\u8a08\u6e2c\u304c\u3067\u304d\u307e\u3059\u3002<\/p><p class=\"text_right\">\u51fa\u5178\uff1a<cite><a href=\"https:\/\/developers.google.cn\/tag-manager\/ecommerce-ga4?hl=ja\" rel=\"nofollow noopener noreferrer\" target=\"_blank\">Google\u30bf\u30b0\u30de\u30cd\u30fc\u30b8\u30e3\u30fc\u300ce \u30b3\u30de\u30fc\u30b9\uff08GA4\uff09\u30c7\u30d9\u30ed\u30c3\u30d1\u30fc \u30ac\u30a4\u30c9\u300d<\/a><\/cite><\/p><\/div><h3 class=\"tt2\"><span class=\"ez-toc-section\" id=\"5-3%E8%A8%AD%E5%AE%9A%E3%81%97%E3%81%9F%E8%A6%9A%E3%81%88%E3%81%AE%E3%81%AA%E3%81%84%E3%82%A4%E3%83%99%E3%83%B3%E3%83%88%E3%81%8C%E8%A8%88%E6%B8%AC%E3%81%95%E3%82%8C%E3%81%A6%E3%81%84%E3%81%BE%E3%81%99\"><\/span>5-3.\u8a2d\u5b9a\u3057\u305f\u899a\u3048\u306e\u306a\u3044\u30a4\u30d9\u30f3\u30c8\u304c\u8a08\u6e2c\u3055\u308c\u3066\u3044\u307e\u3059<span class=\"ez-toc-section-end\"><\/span><\/h3> <div class=\"txtbox\"> <p>Google\u30bf\u30b0\u30de\u30cd\u30fc\u30b8\u30e3\u30fc\u3067\u7279\u5b9a\u306e\u30bf\u30b0\u3092\u8a2d\u7f6e\u3057\u3066\u3044\u306a\u3044\u306b\u3082\u304b\u304b\u308f\u3089\u305a\u3001\u300c\u81ea\u52d5\u7684\u306b\u53ce\u96c6\u3055\u308c\u308b\u30a4\u30d9\u30f3\u30c8\u300d\u4ee5\u5916\u306e\u30a4\u30d9\u30f3\u30c8\u304c\u8a08\u6e2c\u3055\u308c\u3066\u3044\u308b\u3053\u3068\u304c\u3042\u308a\u307e\u3059\u3002<span class=\"txt_bold txt_red\">\u8a2d\u5b9a\u3057\u305f\u899a\u3048\u306e\u306a\u3044\u30a4\u30d9\u30f3\u30c8\u304c\u8a08\u6e2c\u3055\u308c\u3066\u3044\u308b\u3068\u304d\u306f\u3001\u4e0b\u8a18\u306e\u30b1\u30fc\u30b9\u306b\u8a72\u5f53\u3057\u3066\u3044\u306a\u3044\u304b\u78ba\u8a8d<\/span>\u3057\u307e\u3057\u3087\u3046\u3002<\/p><p class=\"tt3 mb0\">\u30fbGA4\u306e\u300c\u30a4\u30d9\u30f3\u30c8\u3092\u4f5c\u6210\u300d\u6a5f\u80fd\u3092\u5229\u7528\u3057\u3066\u3044\u308b<\/p><div class=\"borderbox mb2em mt0\"> <p>\u300c\u30a4\u30d9\u30f3\u30c8\u3092\u4f5c\u6210\u300d\u6a5f\u80fd\u306f\u3001\u65e2\u5b58\u306e\u30a4\u30d9\u30f3\u30c8\u3084\u30d7\u30ed\u30d1\u30c6\u30a3\u3092\u7d44\u307f\u5408\u308f\u305b\u3066\u30ab\u30b9\u30bf\u30e0\u30a4\u30d9\u30f3\u30c8\u3092\u4f5c\u6210\u3059\u308b\u6a5f\u80fd\u3067\u3059\u3002\u4f5c\u6210\u753b\u9762\u306e\u300c\u4e00\u81f4\u3059\u308b\u6761\u4ef6\u300d\u306b\u30d1\u30e9\u30e1\u30fc\u30bf\u30fb\u6f14\u7b97\u5b50\u30fb\u5024\u3092\u5165\u529b\u3059\u308b\u3068\u3001\u6761\u4ef6\u306b\u5fdc\u3058\u305f\u30a4\u30d9\u30f3\u30c8\u304c\u4f5c\u6210\u3055\u308c\u307e\u3059\u3002<\/p><p>\u300c\u30a4\u30d9\u30f3\u30c8\u3092\u4f5c\u6210\u300d\u6a5f\u80fd\u306f\u3001Google\u30bf\u30b0\u30de\u30cd\u30fc\u30b8\u30e3\u30fc\u5074\u3067\u30c7\u30fc\u30bf\u3092\u7de8\u96c6\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u305b\u3093\u3002\u305d\u306e\u305f\u3081\u300c\u8a2d\u5b9a\u3057\u305f\u899a\u3048\u306e\u306a\u3044\u30a4\u30d9\u30f3\u30c8\u300d\u3068\u8003\u3048\u3066\u3057\u307e\u3046\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002<\/p><\/div><p class=\"tt3 mb0\">\u30fbGA4\u306e\u300c\u30a4\u30d9\u30f3\u30c8\u3092\u5909\u66f4\u300d\u6a5f\u80fd\u3067\u7de8\u96c6\u3092\u884c\u3063\u305f<\/p><div class=\"borderbox mb2em mt0\"> <p>\u300c\u30a4\u30d9\u30f3\u30c8\u3092\u5909\u66f4\u300d\u6a5f\u80fd\u306f\u3001\u4f5c\u6210\u3057\u305f\u30ab\u30b9\u30bf\u30e0\u30a4\u30d9\u30f3\u30c8\u3092\u7de8\u96c6\u3059\u308b\u6a5f\u80fd\u3067\u3059\u3002\u30a4\u30d9\u30f3\u30c8\u540d\u3084\u30d1\u30e9\u30e1\u30fc\u30bf\u306a\u3069\u306e\u8981\u7d20\u3092\u5909\u66f4\u3059\u308b\u3068\u3001\u5f93\u6765\u306e\u30a4\u30d9\u30f3\u30c8\u3068\u306f\u898b\u305f\u76ee\u3084\u8a08\u6e2c\u8a2d\u5b9a\u304c\u5909\u308f\u308a\u3001\u300c\u8a2d\u5b9a\u3057\u305f\u899a\u3048\u306e\u306a\u3044\u30a4\u30d9\u30f3\u30c8\u300d\u306b\u898b\u3048\u308b\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002<\/p><\/div><\/div><h3 class=\"tt2\"><span class=\"ez-toc-section\" id=\"5-4%E6%97%A9%E3%82%81%E3%81%ABGA4%E3%82%92%E5%B0%8E%E5%85%A5%E3%81%99%E3%82%8B%E3%81%BB%E3%81%86%E3%81%8C%E3%81%84%E3%81%84%E3%81%AE%E3%81%A7%E3%81%97%E3%82%87%E3%81%86%E3%81%8B%EF%BC%9F\"><\/span>5-4.\u65e9\u3081\u306bGA4\u3092\u5c0e\u5165\u3059\u308b\u307b\u3046\u304c\u3044\u3044\u306e\u3067\u3057\u3087\u3046\u304b\uff1f<span class=\"ez-toc-section-end\"><\/span><\/h3> <div class=\"txtbox\"> <p><span class=\"txt_bold 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class=\"width70\">\u5f93\u6765\u306eGA\u304c\u8a08\u6e2c\u505c\u6b62\u3001\u904e\u53bb\u306e\u30c7\u30fc\u30bf\u306f\u95b2\u89a7\u3067\u304d\u308b<\/td><\/tr><tr> <th>2024\u5e741\u67081\u65e5<\/th> <td>\u30c7\u30fc\u30bf\u95b2\u89a7\u306e\u4fdd\u8a3c\u671f\u9593\u304c\u505c\u6b62\u3059\u308b<\/td><\/tr><tr> <th>2024\u5e741\u67082\u65e5\u4ee5\u964d<\/th> <td>\u6570\u304b\u6708\u4ee5\u5185\u306b\u30b5\u30dd\u30fc\u30c8\u304c\u7d42\u4e86\u3057\u3001\u30c7\u30fc\u30bf\u95b2\u89a7\u3082\u4e0d\u53ef\u306b\u306a\u308b<\/td><\/tr><\/table> <\/div><p class=\"text_right\">\u51fa\u5178\uff1a<cite><a href=\"https:\/\/support.google.com\/analytics\/answer\/11583528\" rel=\"nofollow noopener noreferrer\" target=\"_blank\">\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9 \u30d8\u30eb\u30d7\u300c\u30e6\u30cb\u30d0\u30fc\u30b5\u30eb 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