{"id":2611,"date":"2022-05-23T16:37:46","date_gmt":"2022-05-23T07:37:46","guid":{"rendered":"https:\/\/service.grannet.co.jp\/blog\/?p=2611"},"modified":"2022-10-31T17:22:35","modified_gmt":"2022-10-31T08:22:35","slug":"health_update","status":"publish","type":"post","link":"https:\/\/grannet.co.jp\/column\/health_update\/","title":{"rendered":"\u5065\u5eb7\u30a2\u30c3\u30d7\u30c7\u30fc\u30c8\u3068\u306f\uff1f\u5b9f\u65bd\u306e\u80cc\u666f\u3068\u533b\u7642\u30fb\u5065\u5eb7\u5206\u91ce\u3078\u306e\u5f71\u97ff"},"content":{"rendered":"<div class=\"column_wrap\"> <div class=\"txtbox\"> <p>Google\u306e\u691c\u7d22\u7d50\u679c\u3067Web\u30b5\u30a4\u30c8\u3092\u4e0a\u4f4d\u8868\u793a\u3055\u305b\u308b\u305f\u3081\u306b\u306f\u3001\u691c\u7d22\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u3092\u7406\u89e3\u3057\u305f\u3046\u3048\u3067\u826f\u8cea\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u4f5c\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u7279\u306b\u3001\u533b\u7642\u3084\u5065\u5eb7\u5206\u91ce\u306eWeb\u30b5\u30a4\u30c8\u3092\u904b\u55b6\u3059\u308b\u5834\u5408\u3001\u5065\u5eb7\u30a2\u30c3\u30d7\u30c7\u30fc\u30c8\u3068\u547c\u3070\u308c\u308bGoogle\u306e\u65bd\u7b56\u306b\u5bfe\u3059\u308b\u7406\u89e3\u304c\u91cd\u8981\u3067\u3059\u3002<\/p><p>\u3053\u306e\u8a18\u4e8b\u3067\u306f\u3001\u5065\u5eb7\u30a2\u30c3\u30d7\u30c7\u30fc\u30c8\u306e\u6982\u8981\u3084\u5b9f\u65bd\u3055\u308c\u305f\u80cc\u666f\u3001\u9806\u4f4d\u306b\u5927\u304d\u306a\u5909\u52d5\u304c\u3042\u3063\u305f\u5206\u91ce\u3001SEO\u5bfe\u7b56\u306e\u30dd\u30a4\u30f3\u30c8\u306b\u3064\u3044\u3066\u89e3\u8aac\u3057\u307e\u3059\u3002\u533b\u7642\u30fb\u5065\u5eb7\u5206\u91ce\u306eWeb\u30b5\u30a4\u30c8\u306b\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u304b\u3089\u30a2\u30af\u30bb\u30b9\u3092\u96c6\u3081\u305f\u3044Web\u62c5\u5f53\u8005\u306f\u3001\u305c\u3072\u53c2\u8003\u306b\u3057\u3066\u304f\u3060\u3055\u3044\u3002<\/p><\/div><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_46 counter-hierarchy ez-toc-counter ez-toc-white ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\">\u76ee\u6b21<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"ez-toc-toggle-icon-1\"><label for=\"item-6a05f03d883d1\" aria-label=\"Table of Content\"><span style=\"display: flex;align-items: center;width: 35px;height: 30px;justify-content: center;direction:ltr;\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" 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title=\"1.\u5065\u5eb7\u30a2\u30c3\u30d7\u30c7\u30fc\u30c8\u3068\u306f\uff1f\u6982\u8981\u3068\u5b9f\u65bd\u306e\u80cc\u666f\">1.\u5065\u5eb7\u30a2\u30c3\u30d7\u30c7\u30fc\u30c8\u3068\u306f\uff1f\u6982\u8981\u3068\u5b9f\u65bd\u306e\u80cc\u666f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/grannet.co.jp\/column\/health_update\/#2%E5%81%A5%E5%BA%B7%E3%82%A2%E3%83%83%E3%83%97%E3%83%87%E3%83%BC%E3%83%88%E3%81%8C%E3%82%82%E3%81%9F%E3%82%89%E3%81%97%E3%81%9F%E5%BD%B1%E9%9F%BF%EF%BD%9C%E5%8C%BB%E7%99%82%E3%83%BB%E5%81%A5%E5%BA%B7%E5%88%86%E9%87%8E%E3%81%AE%E5%A4%89%E5%8B%95\" title=\"2.\u5065\u5eb7\u30a2\u30c3\u30d7\u30c7\u30fc\u30c8\u304c\u3082\u305f\u3089\u3057\u305f\u5f71\u97ff\uff5c\u533b\u7642\u30fb\u5065\u5eb7\u5206\u91ce\u306e\u5909\u52d5\">2.\u5065\u5eb7\u30a2\u30c3\u30d7\u30c7\u30fc\u30c8\u304c\u3082\u305f\u3089\u3057\u305f\u5f71\u97ff\uff5c\u533b\u7642\u30fb\u5065\u5eb7\u5206\u91ce\u306e\u5909\u52d5<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/grannet.co.jp\/column\/health_update\/#2-1%E9%A0%86%E4%BD%8D%E3%81%AE%E4%B8%8A%E3%81%8C%E3%81%A3%E3%81%9F%E3%82%B5%E3%82%A4%E3%83%88%E3%83%BB%E4%B8%8B%E3%81%8C%E3%81%A3%E3%81%9F%E3%82%B5%E3%82%A4%E3%83%88\" title=\"2-1.\u9806\u4f4d\u306e\u4e0a\u304c\u3063\u305f\u30b5\u30a4\u30c8\u30fb\u4e0b\u304c\u3063\u305f\u30b5\u30a4\u30c8\">2-1.\u9806\u4f4d\u306e\u4e0a\u304c\u3063\u305f\u30b5\u30a4\u30c8\u30fb\u4e0b\u304c\u3063\u305f\u30b5\u30a4\u30c8<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/grannet.co.jp\/column\/health_update\/#2-2%E5%A4%A7%E3%81%8D%E3%81%AA%E5%A4%89%E5%8B%95%E3%81%8C%E3%81%82%E3%81%A3%E3%81%9FYMYL%E5%88%86%E9%87%8E%E3%81%AF%E4%BB%8A%E5%BE%8C%E3%82%82%E8%A6%81%E6%B3%A8%E6%84%8F%EF%BC%81\" title=\"2-2.\u5927\u304d\u306a\u5909\u52d5\u304c\u3042\u3063\u305fYMYL\u5206\u91ce\u306f\u4eca\u5f8c\u3082\u8981\u6ce8\u610f\uff01\">2-2.\u5927\u304d\u306a\u5909\u52d5\u304c\u3042\u3063\u305fYMYL\u5206\u91ce\u306f\u4eca\u5f8c\u3082\u8981\u6ce8\u610f\uff01<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/grannet.co.jp\/column\/health_update\/#3%E5%81%A5%E5%BA%B7%E3%82%A2%E3%83%83%E3%83%97%E3%83%87%E3%83%BC%E3%83%88%E5%BE%8C%E3%81%AESEO%E5%AF%BE%E7%AD%96%EF%BD%9C4%E3%81%A4%E3%81%AE%E3%83%9D%E3%82%A4%E3%83%B3%E3%83%88\" title=\"3.\u5065\u5eb7\u30a2\u30c3\u30d7\u30c7\u30fc\u30c8\u5f8c\u306eSEO\u5bfe\u7b56\uff5c4\u3064\u306e\u30dd\u30a4\u30f3\u30c8\">3.\u5065\u5eb7\u30a2\u30c3\u30d7\u30c7\u30fc\u30c8\u5f8c\u306eSEO\u5bfe\u7b56\uff5c4\u3064\u306e\u30dd\u30a4\u30f3\u30c8<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/grannet.co.jp\/column\/health_update\/#%E3%81%BE%E3%81%A8%E3%82%81\" title=\"\u307e\u3068\u3081\">\u307e\u3068\u3081<\/a><\/li><\/ul><\/nav><\/div>\n <h2 class=\"tt1\"><span class=\"ez-toc-section\" id=\"1%E5%81%A5%E5%BA%B7%E3%82%A2%E3%83%83%E3%83%97%E3%83%87%E3%83%BC%E3%83%88%E3%81%A8%E3%81%AF%EF%BC%9F%E6%A6%82%E8%A6%81%E3%81%A8%E5%AE%9F%E6%96%BD%E3%81%AE%E8%83%8C%E6%99%AF\"><\/span>1.\u5065\u5eb7\u30a2\u30c3\u30d7\u30c7\u30fc\u30c8\u3068\u306f\uff1f\u6982\u8981\u3068\u5b9f\u65bd\u306e\u80cc\u666f<span class=\"ez-toc-section-end\"><\/span><\/h2> <div class=\"banner\"><img decoding=\"async\" src=\"https:\/\/grannet.co.jp\/column\/wp-content\/uploads\/2022\/05\/img_health_update1.jpg\" alt=\"\u5065\u5eb7\u30a2\u30c3\u30d7\u30c7\u30fc\u30c8\u3068\u306f\uff1f\u6982\u8981\u3068\u5b9f\u65bd\u306e\u80cc\u666f\"><\/div><div class=\"txtbox\"> <p><span class=\"txt_bold txt_red\">\u5065\u5eb7\u30a2\u30c3\u30d7\u30c7\u30fc\u30c8\u3068\u306f\u3001\u533b\u7642\u3084\u5065\u5eb7\u306b\u95a2\u3059\u308bWeb\u30b5\u30a4\u30c8\u3092\u5bfe\u8c61\u3068\u3057\u3066Google\u304c\u5b9f\u65bd\u3057\u305f\u691c\u7d22\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u306e\u66f4\u65b0\u3067\u3059\u3002<\/span>\u5065\u5eb7\u30a2\u30c3\u30d7\u30c7\u30fc\u30c8\u306f2017\u5e7412\u67086\u65e5\u306b\u5b9f\u65bd\u3055\u308c\u3001\u73fe\u5728\u306e\u691c\u7d22\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u306b\u304a\u3044\u3066\u3082\u6ce8\u610f\u3059\u308b\u3079\u304d\u30dd\u30a4\u30f3\u30c8\u3068\u306a\u3063\u3066\u3044\u307e\u3059\u3002<\/p><p>2016\u5e74\u4ee5\u524d\u306e\u691c\u7d22\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u3067\u306f\u3001\u6570\u591a\u304f\u306e\u30da\u30fc\u30b8\u304c\u63b2\u8f09\u3055\u308c\u3066\u3044\u308bWeb\u30b5\u30a4\u30c8\u304c\u4e0a\u4f4d\u8868\u793a\u3055\u308c\u3084\u3059\u304f\u306a\u3063\u3066\u3044\u307e\u3057\u305f\u3002\u305d\u306e\u7d50\u679c\u3001<span class=\"txt_bold\">\u4fe1\u6191\u6027\u304c\u306a\u304f\u4f4e\u54c1\u8cea\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u304c\u91cf\u7523\u3055\u308c\u3066\u3057\u307e\u3063\u305f\u3053\u3068\u304c\u3001\u5065\u5eb7\u30a2\u30c3\u30d7\u30c7\u30fc\u30c8\u306e\u5b9f\u65bd\u3055\u308c\u305f\u80cc\u666f\u3067\u3059\u3002<\/span><\/p><p>\u6839\u62e0\u306e\u306a\u3044\u60c5\u5831\u3084\u8aa4\u3063\u305f\u60c5\u5831\u304c\u8a18\u8f09\u3055\u308c\u305fWeb\u30b5\u30a4\u30c8\u306f\u3001\u5229\u7528\u8005\u306b\u5bfe\u3057\u3066\u60aa\u5f71\u97ff\u3092\u3082\u305f\u3089\u3059\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002\u7279\u306b\u3001\u533b\u7642\u3084\u5065\u5eb7\u306b\u95a2\u3059\u308b\u8aa4\u3063\u305f\u60c5\u5831\u306f\u5371\u967a\u3067\u3059\u3002<\/p><p>\u30e6\u30fc\u30b6\u30fc\u306b\u3068\u3063\u3066\u5f79\u306b\u7acb\u305f\u306a\u3044\u60c5\u5831\u304c\u4e0a\u4f4d\u8868\u793a\u3055\u308c\u308b\u3068\u3001Google\u306f\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u3068\u3057\u3066\u306e\u4fe1\u983c\u6027\u3092\u5931\u3063\u3066\u3057\u307e\u3044\u307e\u3059\u3002\u4fe1\u983c\u306b\u5024\u3059\u308b\u6709\u76ca\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u304c\u4e0a\u4f4d\u8868\u793a\u3055\u308c\u308b\u3088\u3046\u306b\u3059\u308b\u305f\u3081\u3001\u5065\u5eb7\u30a2\u30c3\u30d7\u30c7\u30fc\u30c8\u304c\u884c\u308f\u308c\u307e\u3057\u305f\u3002<\/p><\/div><h2 class=\"tt1\"><span class=\"ez-toc-section\" id=\"2%E5%81%A5%E5%BA%B7%E3%82%A2%E3%83%83%E3%83%97%E3%83%87%E3%83%BC%E3%83%88%E3%81%8C%E3%82%82%E3%81%9F%E3%82%89%E3%81%97%E3%81%9F%E5%BD%B1%E9%9F%BF%EF%BD%9C%E5%8C%BB%E7%99%82%E3%83%BB%E5%81%A5%E5%BA%B7%E5%88%86%E9%87%8E%E3%81%AE%E5%A4%89%E5%8B%95\"><\/span>2.\u5065\u5eb7\u30a2\u30c3\u30d7\u30c7\u30fc\u30c8\u304c\u3082\u305f\u3089\u3057\u305f\u5f71\u97ff\uff5c\u533b\u7642\u30fb\u5065\u5eb7\u5206\u91ce\u306e\u5909\u52d5<span class=\"ez-toc-section-end\"><\/span><\/h2> <div class=\"banner\"><img decoding=\"async\" src=\"https:\/\/grannet.co.jp\/column\/wp-content\/uploads\/2022\/05\/img_health_update2.jpg\" alt=\"\u5065\u5eb7\u30a2\u30c3\u30d7\u30c7\u30fc\u30c8\u304c\u3082\u305f\u3089\u3057\u305f\u5f71\u97ff\uff5c\u533b\u7642\u30fb\u5065\u5eb7\u5206\u91ce\u306e\u5909\u52d5\"><\/div><div class=\"txtbox\"> <p class=\"mb0\">\u5065\u5eb7\u30a2\u30c3\u30d7\u30c7\u30fc\u30c8\u306f\u3001\u65e5\u672c\u8a9e\u691c\u7d22\u304c\u884c\u308f\u308c\u305f\u5834\u5408\u306b\u9069\u7528\u3055\u308c\u307e\u3059\u3002Google\u306e\u516c\u5f0f\u767a\u8868\u306b\u3088\u308b\u3068\u3001<q class=\"txt_bold txt_red\">\u5065\u5eb7\u30a2\u30c3\u30d7\u30c7\u30fc\u30c8\u304c\u5f71\u97ff\u3059\u308b\u7bc4\u56f2\u306f\u533b\u7642\u30fb\u5065\u5eb7\u306b\u95a2\u9023\u3059\u308b\u691c\u7d22\u306e\u3046\u3061\u7d0460%<\/q>\u3067\u3059\u3002<\/p><p class=\"text_right\">\u51fa\u5178\uff1a<cite><a href=\"https:\/\/webmaster-ja.googleblog.com\/2017\/12\/for-more-reliable-health-search.html\" rel=\"nofollow noopener noreferrer\" target=\"_blank\">Google\u30a6\u30a7\u30d6\u30de\u30b9\u30bf\u30fc\u5411\u3051\u516c\u5f0f\u30d6\u30ed\u30b0\u300c\u533b\u7642\u3084\u5065\u5eb7\u306b\u95a2\u9023\u3059\u308b\u691c\u7d22\u7d50\u679c\u306e\u6539\u5584\u306b\u3064\u3044\u3066\u300d<\/a><\/cite><\/p><p>\u3053\u3053\u3067\u306f\u3001\u5065\u5eb7\u30a2\u30c3\u30d7\u30c7\u30fc\u30c8\u306b\u3088\u3063\u3066\u8868\u793a\u9806\u4f4d\u304c\u5909\u52d5\u3057\u305f\u30b5\u30a4\u30c8\u306e\u7279\u5fb4\u3084\u3001\u4eca\u5f8c\u3082\u6ce8\u610f\u304c\u5fc5\u8981\u306a\u30b8\u30e3\u30f3\u30eb\u306b\u3064\u3044\u3066\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p><\/div><h3 class=\"tt2\"><span class=\"ez-toc-section\" id=\"2-1%E9%A0%86%E4%BD%8D%E3%81%AE%E4%B8%8A%E3%81%8C%E3%81%A3%E3%81%9F%E3%82%B5%E3%82%A4%E3%83%88%E3%83%BB%E4%B8%8B%E3%81%8C%E3%81%A3%E3%81%9F%E3%82%B5%E3%82%A4%E3%83%88\"><\/span>2-1.\u9806\u4f4d\u306e\u4e0a\u304c\u3063\u305f\u30b5\u30a4\u30c8\u30fb\u4e0b\u304c\u3063\u305f\u30b5\u30a4\u30c8<span class=\"ez-toc-section-end\"><\/span><\/h3> <div class=\"txtbox\"> <p>\u5065\u5eb7\u30a2\u30c3\u30d7\u30c7\u30fc\u30c8\u306e\u5f71\u97ff\u3067\u9806\u4f4d\u304c\u4e0a\u304c\u3063\u305f\u30b5\u30a4\u30c8\u306e\u7279\u5fb4\u306f\u3001\u4e0b\u8a18\u306e\u901a\u308a\u3067\u3059\u3002<\/p><div class=\"borderbox mb2em\"> <ul class=\"list_dot\"> <li class=\"txt_bold text_left\">\u533b\u7642\u6a5f\u95a2\u304c\u904b\u55b6\u3059\u308b\u30b5\u30a4\u30c8<\/li><li class=\"txt_bold text_left\">\u533b\u7642\u5f93\u4e8b\u8005\u3084\u5c02\u9580\u8cc7\u683c\u4fdd\u6709\u8005\u304c\u904b\u55b6\u3059\u308b\u30b5\u30a4\u30c8<\/li><li class=\"txt_bold text_left\">\u5b9f\u5e97\u8217\u3092\u6301\u3064\u4e8b\u696d\u8005\u304c\u904b\u55b6\u3059\u308b\u30b5\u30a4\u30c8<\/li><\/ul> <\/div><p><span class=\"txt_bold txt_red\">\u75c5\u9662\u3084\u30af\u30ea\u30cb\u30c3\u30af\u306e\u516c\u5f0f\u30b5\u30a4\u30c8\u306a\u3069\u3001\u533b\u7642\u6a5f\u95a2\u304c\u904b\u55b6\u3059\u308b\u30b5\u30a4\u30c8\u306f\u5065\u5eb7\u30a2\u30c3\u30d7\u30c7\u30fc\u30c8\u306b\u3088\u3063\u3066\u9806\u4f4d\u304c\u4e0a\u304c\u308a\u307e\u3057\u305f\u3002<\/span>\u307e\u305f\u3001\u533b\u5e2b\u3084\u770b\u8b77\u5e2b\u306a\u3069\u306e\u533b\u7642\u5f93\u4e8b\u8005\u3001\u85ac\u5264\u5e2b\u306a\u3069\u306e\u5c02\u9580\u8cc7\u683c\u4fdd\u6709\u8005\u304c\u30b3\u30f3\u30c6\u30f3\u30c4\u4f5c\u6210\u306b\u643a\u308f\u3063\u3066\u3044\u308b\u30b5\u30a4\u30c8\u3082\u9806\u4f4d\u304c\u4e0a\u304c\u3063\u3066\u3044\u307e\u3059\u3002<\/p><p>\u30c9\u30e9\u30c3\u30b0\u30b9\u30c8\u30a2\u306a\u3069\u3001\u533b\u7642\u30fb\u5065\u5eb7\u306b\u95a2\u9023\u3059\u308b\u5b9f\u5e97\u8217\u3092\u6301\u3064\u4e8b\u696d\u8005\u306e\u30b5\u30a4\u30c8\u3082\u3001\u5065\u5eb7\u30a2\u30c3\u30d7\u30c7\u30fc\u30c8\u4ee5\u964d\u306b\u9806\u4f4d\u304c\u4e0a\u304c\u308a\u3084\u3059\u3044\u50be\u5411\u3067\u3059\u3002<\/p><p>\u6b21\u306b\u3001\u9806\u4f4d\u304c\u4e0b\u304c\u3063\u305f\u30b5\u30a4\u30c8\u306e\u7279\u5fb4\u3092\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p><div class=\"borderbox mb2em\"> <ul class=\"list_dot\"> <li class=\"txt_bold text_left\">\u307e\u3068\u3081\u30b5\u30a4\u30c8<\/li><li class=\"txt_bold text_left\">\u4fe1\u6191\u6027\u3084\u6839\u62e0\u306e\u4e4f\u3057\u3044\u30b5\u30a4\u30c8<\/li><li class=\"txt_bold text_left\">\u5c02\u9580\u7684\u306a\u77e5\u8b58\u304c\u63b2\u8f09\u3055\u308c\u3066\u3044\u306a\u3044\u30b5\u30a4\u30c8<\/li><li class=\"txt_bold text_left\">\u30a2\u30d5\u30a3\u30ea\u30a8\u30a4\u30c8\u3084\u5e83\u544a\u53ce\u5165\u3092\u4e3b\u76ee\u7684\u3068\u3057\u305f\u30b5\u30a4\u30c8<\/li><\/ul> <\/div><p>Web\u4e0a\u306b\u5b58\u5728\u3059\u308b\u95a2\u9023\u60c5\u5831\u3092\u5358\u306b\u307e\u3068\u3081\u305f\u3060\u3051\u306e\u30b5\u30a4\u30c8\u306f\u3001\u5065\u5eb7\u30a2\u30c3\u30d7\u30c7\u30fc\u30c8\u306b\u3088\u3063\u3066\u9806\u4f4d\u304c\u4e0b\u304c\u308a\u307e\u3057\u305f\u3002\u307e\u305f\u3001\u57f7\u7b46\u8005\u3084\u76e3\u4fee\u8005\u306b\u5c02\u9580\u5bb6\u304c\u542b\u307e\u308c\u306a\u3044\u30b5\u30a4\u30c8\u306f\u4fe1\u6191\u6027\u304c\u306a\u3044\u305f\u3081\u3001\u9806\u4f4d\u304c\u4e0b\u304c\u3063\u3066\u3044\u307e\u3059\u3002<\/p><p>\u533b\u7642\u30fb\u5065\u5eb7\u5206\u91ce\u306e\u5c02\u9580\u77e5\u8b58\u304c\u63b2\u8f09\u3055\u308c\u3066\u3044\u306a\u3044\u4f4e\u54c1\u8cea\u306a\u30b5\u30a4\u30c8\u3084\u3001\u30a2\u30d5\u30a3\u30ea\u30a8\u30a4\u30c8\u307e\u305f\u306f\u5e83\u544a\u53ce\u5165\u3092\u4e3b\u76ee\u7684\u3068\u3057\u3066\u5236\u4f5c\u3055\u308c\u305f\u30b5\u30a4\u30c8\u306f\u3001\u9806\u4f4d\u304c\u4e0b\u304c\u308a\u3084\u3059\u3044\u50be\u5411\u3067\u3059\u3002<\/p><\/div><h3 class=\"tt2\"><span class=\"ez-toc-section\" id=\"2-2%E5%A4%A7%E3%81%8D%E3%81%AA%E5%A4%89%E5%8B%95%E3%81%8C%E3%81%82%E3%81%A3%E3%81%9FYMYL%E5%88%86%E9%87%8E%E3%81%AF%E4%BB%8A%E5%BE%8C%E3%82%82%E8%A6%81%E6%B3%A8%E6%84%8F%EF%BC%81\"><\/span>2-2.\u5927\u304d\u306a\u5909\u52d5\u304c\u3042\u3063\u305fYMYL\u5206\u91ce\u306f\u4eca\u5f8c\u3082\u8981\u6ce8\u610f\uff01<span class=\"ez-toc-section-end\"><\/span><\/h3> <div class=\"txtbox\"> <blockquote> <p class=\"mb0\">\u5065\u5eb7\u30a2\u30c3\u30d7\u30c7\u30fc\u30c8\u4ee5\u964d\u306b\u60c5\u5831\u306e\u54c1\u8cea\u304c\u91cd\u8996\u3055\u308c\u3066\u3044\u308b\u5206\u91ce\u306f\u3001\u533b\u7642\u30fb\u5065\u5eb7\u3060\u3051\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002<span class=\"txt_bold txt_red\">Google\u306e\u516c\u5f0f\u30ac\u30a4\u30c9\u30e9\u30a4\u30f3\u306b\u3088\u308b\u3068\u3001\u300cYMYL\u300d\u3068\u547c\u3070\u308c\u308b\u5206\u91ce\u306eWeb\u30b5\u30a4\u30c8\u3067\u9ad8\u3044\u5c02\u9580\u6027\u304c\u6c42\u3081\u3089\u308c\u307e\u3059\u3002<\/span><\/p><\/blockquote> <p class=\"text_right\">\u53c2\u8003\uff1a<cite><a href=\"https:\/\/static.googleusercontent.com\/media\/guidelines.raterhub.com\/ja\/\/searchqualityevaluatorguidelines.pdf\" rel=\"nofollow noopener noreferrer\" target=\"_blank\">Google\u300cGeneral Guidelines\u300d<\/a><\/cite><\/p><p>YMYL\u306f\u300cYour Money or Your Life\u300d\u306e\u7565\u8a9e\u3067\u3059\u3002\u304a\u91d1\u3084\u5e78\u798f\u306b\u95a2\u3059\u308b\u5185\u5bb9\u306fYMYL\u30b3\u30f3\u30c6\u30f3\u30c4\u306b\u542b\u307e\u308c\u307e\u3059\u3002\u7279\u306b\u3001\u6b21\u306e\u3088\u3046\u306a\u30b8\u30e3\u30f3\u30eb\u3067\u306f\u4eca\u5f8c\u3082\u9806\u4f4d\u5909\u52d5\u306b\u6ce8\u610f\u304c\u5fc5\u8981\u3067\u3059\u3002<\/p><div class=\"borderbox mb2em\"> <ul class=\"list_dot\"> <li class=\"txt_bold text_left\">\u6295\u8cc7\u3084\u7a0e\u91d1\u3001\u4fdd\u967a\u306b\u95a2\u3059\u308b\u30b8\u30e3\u30f3\u30eb<\/li><li class=\"txt_bold text_left\">\u5065\u5eb7\u3084\u85ac\u3001\u7cbe\u795e\u75be\u60a3\u306b\u95a2\u3059\u308b\u30b8\u30e3\u30f3\u30eb<\/li><li class=\"txt_bold text_left\">\u5730\u9707\u3084\u706b\u707d\u306a\u3069\u306e\u707d\u5bb3\u306b\u95a2\u3059\u308b\u30b8\u30e3\u30f3\u30eb<\/li><li class=\"txt_bold text_left\">\u76f8\u7d9a\u3084\u96e2\u5a5a\u3001\u89aa\u6a29\u306a\u3069\u306e\u6cd5\u5f8b\u306b\u95a2\u3059\u308b\u30b8\u30e3\u30f3\u30eb<\/li><\/ul> <\/div><p>\u4e0a\u8a18\u306e\u307b\u304b\u3001\u5c31\u8077\u3084\u5927\u5b66\u306e\u9078\u3073\u65b9\u306b\u95a2\u3059\u308b\u30b3\u30f3\u30c6\u30f3\u30c4\u3084\u3001\u4eba\u7a2e\u306a\u3069\u7279\u5b9a\u306e\u96c6\u56e3\u306b\u95a2\u3059\u308b\u30b3\u30f3\u30c6\u30f3\u30c4\u3082YMYL\u306b\u8a72\u5f53\u3057\u307e\u3059\u3002<\/p>\n<div class=\"blog-card \">\n<a href=\"https:\/\/grannet.co.jp\/column\/ymyl\/\">\n<div class=\"blog-card-thumbnail\"><img src='https:\/\/grannet.co.jp\/column\/wp-content\/uploads\/2021\/06\/icatch_ymyl-418x300.jpg' alt='YMYL\u306eSEO\u5bfe\u7b56\uff01Google\u30a2\u30c3\u30d7\u30c7\u30fc\u30c8\u306b\u5bfe\u5fdc\u3059\u308b\u305f\u3081\u306b\u306f\uff1f'\/><\/div>\n<div class=\"blog-card-content\">\n<div class=\"blog-card-title\">YMYL\u306eSEO\u5bfe\u7b56\uff01Google\u30a2\u30c3\u30d7\u30c7\u30fc\u30c8\u306b\u5bfe\u5fdc\u3059\u308b\u305f\u3081\u306b\u306f\uff1f <\/div>\n<div class=\"blog-card-excerpt\">YMYL\uff08Your Money or Your Life\uff09\u3068\u306f\u3001\u5065\u5eb7\u30fb\u5e78\u798f\u30fb\u91d1\u92ad\u306a\u3069\u4eba\u3005\u306b\u5927\u304d\u306a\u5f71\u97ff\u3092\u4e0e\u3048\u308b\u3068Google\u304c\u4f4d\u7f6e\u3065\u3051\u305f\u30b8\u30e3\u30f3\u30eb\u3092\u6307\u3059\u7528\u8a9e\u3067\u3059\u3002YMYL\u306eSEO\u5bfe\u7b56\u3067\u91cd\u8981\u306aE-A-T\u306e\u6982\u8981\u3084\u3001E-A-T\u3092\u9ad8\u3081\u308b3\u3064\u306e\u65b9\u6cd5\u3082\u89e3\u8aac\u3057\u307e\u3059\u3002<\/div>\n<\/div>\n<div class=\"clear\"><\/div>\n<\/a>\n<\/div><\/div><h2 class=\"tt1\"><span class=\"ez-toc-section\" id=\"3%E5%81%A5%E5%BA%B7%E3%82%A2%E3%83%83%E3%83%97%E3%83%87%E3%83%BC%E3%83%88%E5%BE%8C%E3%81%AESEO%E5%AF%BE%E7%AD%96%EF%BD%9C4%E3%81%A4%E3%81%AE%E3%83%9D%E3%82%A4%E3%83%B3%E3%83%88\"><\/span>3.\u5065\u5eb7\u30a2\u30c3\u30d7\u30c7\u30fc\u30c8\u5f8c\u306eSEO\u5bfe\u7b56\uff5c4\u3064\u306e\u30dd\u30a4\u30f3\u30c8<span class=\"ez-toc-section-end\"><\/span><\/h2> <div class=\"banner\"><img decoding=\"async\" src=\"https:\/\/grannet.co.jp\/column\/wp-content\/uploads\/2022\/05\/img_health_update3.jpg\" alt=\"\u5065\u5eb7\u30a2\u30c3\u30d7\u30c7\u30fc\u30c8\u5f8c\u306eSEO\u5bfe\u7b56\uff5c4\u3064\u306e\u30dd\u30a4\u30f3\u30c8\"><\/div><div class=\"txtbox\"> <p>YMYL\u306b\u95a2\u9023\u3059\u308b\u60c5\u5831\u3092\u53d6\u308a\u6271\u3046\u5834\u5408\u3084\u3001\u5065\u5eb7\u95a2\u9023\u306eEC\u30b5\u30a4\u30c8\u3092\u904b\u55b6\u3059\u308b\u5834\u5408\u306f\u3001\u4e0b\u8a18\u306e\u3088\u3046\u306a\u30dd\u30a4\u30f3\u30c8\u306b\u6ce8\u610f\u304c\u5fc5\u8981\u3067\u3059\u3002<\/p><div class=\"borderbox mb2em\"> <ul class=\"list_dot\"> <li class=\"txt_bold text_left\">E\uff0dA\uff0dT\u3092\u6e80\u305f\u3059\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u4f5c\u6210\u3059\u308b<\/li><li class=\"txt_bold text_left\">\u6700\u65b0\u306e\u60c5\u5831\u306b\u57fa\u3065\u3044\u305f\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u4f5c\u6210\u3059\u308b<\/li><li class=\"txt_bold text_left\">\u5f15\u7528\u3084\u53c2\u7167\u5143\u306b\u6ce8\u610f\u3059\u308b<\/li><li class=\"txt_bold text_left\">\u30e6\u30fc\u30b6\u30fc\u306b\u3068\u3063\u3066\u308f\u304b\u308a\u3084\u3059\u3044\u8a00\u8449\u3092\u4f7f\u3046<\/li><\/ul> <\/div><p>E\uff0dA\uff0dT\u306f\u3001\u5c02\u9580\u6027\uff08Expertise\uff09\u3068\u6a29\u5a01\u6027\uff08Authoritativeness\uff09\u3001\u4fe1\u983c\u6027\uff08Trustworthiness\uff09\u3092\u8868\u3057\u307e\u3059\u3002<span class=\"txt_bold txt_red\">E\uff0dA\uff0dT\u3092\u6e80\u305f\u3059\u30b3\u30f3\u30c6\u30f3\u30c4\u306f\u5065\u5eb7\u30a2\u30c3\u30d7\u30c7\u30fc\u30c8\u4ee5\u964d\u306b\u9806\u4f4d\u304c\u4e0a\u304c\u308a\u3084\u3059\u3044\u50be\u5411\u3067\u3059\u3002<\/span><\/p><p>\u5177\u4f53\u7684\u306b\u306f\u3001\u5065\u5eb7\u30fb\u533b\u7642\u60c5\u5831\u306f\u533b\u5e2b\u3084\u770b\u8b77\u5e2b\u3001\u7ba1\u7406\u6804\u990a\u58eb\u306a\u3069\u306e\u6709\u8cc7\u683c\u8005\u304c\u76e3\u4fee\u3059\u308b\u3053\u3068\u3067E\uff0dA\uff0dT\u3092\u6e80\u305f\u305b\u307e\u3059\u3002\u6cd5\u5f8b\u306b\u95a2\u3059\u308b\u30b5\u30a4\u30c8\u3092\u904b\u55b6\u3059\u308b\u5834\u5408\u3001\u5f01\u8b77\u58eb\u3084\u7a0e\u7406\u58eb\u306a\u3069\u58eb\u696d\u306e\u6709\u8cc7\u683c\u8005\u306b\u3088\u308b\u30b3\u30f3\u30c6\u30f3\u30c4\u4f5c\u308a\u304cSEO\u5bfe\u7b56\u3068\u3057\u3066\u6709\u7528\u3067\u3059\u3002<\/p><p>\u307e\u305f\u3001\u6700\u65b0\u306e\u30c7\u30fc\u30bf\u306b\u57fa\u3065\u304f\u60c5\u5831\u3092\u63b2\u8f09\u3059\u308b\u3053\u3068\u3084\u5f15\u7528\u30fb\u53c2\u7167\u5143\u3092\u660e\u8a18\u3059\u308b\u3053\u3068\u3082\u91cd\u8996\u3055\u308c\u307e\u3059\u3002<span class=\"txt_bold\">\u5358\u306b\u5c02\u9580\u77e5\u8b58\u3092\u8a18\u8f09\u3059\u308b\u3060\u3051\u3067\u306f\u306a\u304f\u3001\u30e6\u30fc\u30b6\u30fc\u306b\u3068\u3063\u3066\u308f\u304b\u308a\u3084\u3059\u3044\u8a00\u8449\u3067\u8aac\u660e\u3059\u308b\u3053\u3068\u3082\u3001\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u304b\u3089\u9ad8\u304f\u8a55\u4fa1\u3055\u308c\u308b\u305f\u3081\u306e\u30dd\u30a4\u30f3\u30c8\u3067\u3059\u3002<\/span><\/p>\n<div class=\"blog-card \">\n<a href=\"https:\/\/grannet.co.jp\/column\/e-a-t_seo\/\">\n<div class=\"blog-card-thumbnail\"><img src='https:\/\/grannet.co.jp\/column\/wp-content\/uploads\/2021\/05\/icatch_e-a-t_seo-418x300.jpg' alt='SEO\u3067\u91cd\u8981\u306aE-A-T\u3068\u306f\uff1fE-A-T\u3092\u9ad8\u3081\u308bSEO\u5bfe\u7b56'\/><\/div>\n<div class=\"blog-card-content\">\n<div class=\"blog-card-title\">SEO\u3067\u91cd\u8981\u306aE-A-T\u3068\u306f\uff1fE-A-T\u3092\u9ad8\u3081\u308bSEO\u5bfe\u7b56 <\/div>\n<div class=\"blog-card-excerpt\">\u5f53\u8a18\u4e8b\u3067\u306f\u3001SEO\u3067\u91cd\u8981\u3068\u306a\u308b\u300cE-A-T\u300d\u306b\u3064\u3044\u3066\u89e3\u8aac\u3057\u307e\u3059\u3002Google\u306b\u8a55\u4fa1\u3055\u308c\u308b\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u4f5c\u308b\u305f\u3081\u306b\u306f\u3001E-A-T\u306e\u610f\u5473\u3084\u5185\u5bb9\u3092\u6b63\u3057\u304f\u7406\u89e3\u3059\u308b\u3053\u3068\u304c\u5927\u5207\u3067\u3059\u3002E-A-T\u3092\u9ad8\u3081\u308b\u65b9\u6cd5\u3084\u65bd\u7b56\u3082\u7d39\u4ecb\u3059\u308b\u305f\u3081\u3001\u305c\u3072\u53c2\u8003\u306b\u3057\u3066\u304f\u3060\u3055\u3044\u3002<\/div>\n<\/div>\n<div class=\"clear\"><\/div>\n<\/a>\n<\/div><\/div><h2 class=\"tt1\"><span class=\"ez-toc-section\" id=\"%E3%81%BE%E3%81%A8%E3%82%81\"><\/span>\u307e\u3068\u3081<span class=\"ez-toc-section-end\"><\/span><\/h2> <div class=\"txtbox\"> <p>2017\u5e74\u306b\u5065\u5eb7\u30a2\u30c3\u30d7\u30c7\u30fc\u30c8\u304c\u5b9f\u65bd\u3055\u308c\u3066\u4ee5\u6765\u3001Google\u306e\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u3067\u306f\u30b5\u30a4\u30c8\u54c1\u8cea\u304c\u91cd\u8996\u3055\u308c\u3066\u3044\u307e\u3059\u3002\u7279\u306b\u3001\u533b\u7642\u7cfb\u30b3\u30f3\u30c6\u30f3\u30c4\u3084\u304a\u91d1\u306b\u95a2\u9023\u3059\u308bYMYL\u5206\u91ce\u3067\u306f\u60c5\u5831\u306e\u4fe1\u6191\u6027\u304c\u6c42\u3081\u3089\u308c\u308b\u50be\u5411\u3067\u3059\u3002<\/p><p>\u5404\u5206\u91ce\u306e\u5c02\u9580\u6a5f\u95a2\u304c\u904b\u55b6\u3059\u308b\u30b5\u30a4\u30c8\u3084\u3001\u6709\u8cc7\u683c\u8005\u304c\u57f7\u7b46\u30fb\u76e3\u4fee\u3057\u305fWeb\u30da\u30fc\u30b8\u306f\u3001\u5065\u5eb7\u30a2\u30c3\u30d7\u30c7\u30fc\u30c8\u4ee5\u964d\u306b\u9806\u4f4d\u304c\u9ad8\u307e\u3063\u3066\u3044\u307e\u3059\u3002\u307e\u305f\u3001\u5f15\u7528\u3084\u53c2\u7167\u5143\u3092\u660e\u8a18\u3059\u308b\u3053\u3068\u3084\u3001\u308f\u304b\u308a\u3084\u3059\u3044\u8a00\u8449\u3092\u4f7f\u3046\u3053\u3068\u3082\u691c\u7d22\u9806\u4f4d\u3092\u9ad8\u3081\u308b\u305f\u3081\u306b\u5927\u5207\u3067\u3059\u3002<\/p><p>YMYL\u306b\u95a2\u9023\u3057\u305f\u60c5\u5831\u30b5\u30a4\u30c8\u3084EC\u30b5\u30a4\u30c8\u3092\u904b\u55b6\u3059\u308b\u969b\u306f\u3001\u3053\u306e\u8a18\u4e8b\u3067\u7d39\u4ecb\u3057\u305f\u5185\u5bb9\u3092\u53c2\u8003\u306b\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u54c1\u8cea\u3092\u9ad8\u3081\u307e\u3057\u3087\u3046\u3002<\/p>\n<div class=\"blog-card \">\n<a href=\"https:\/\/grannet.co.jp\/column\/google_update_history\/\">\n<div class=\"blog-card-thumbnail\"><img src='https:\/\/grannet.co.jp\/column\/wp-content\/uploads\/2021\/06\/icatch_google_update_history-418x300.jpg' alt='Google\u30a2\u30c3\u30d7\u30c7\u30fc\u30c8\u306e\u6b74\u53f2\uff5c\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u306e\u4ed5\u7d44\u307f\u30fb\u4eca\u5f8c\u306eSEO\u5bfe\u7b56'\/><\/div>\n<div class=\"blog-card-content\">\n<div class=\"blog-card-title\">Google\u30a2\u30c3\u30d7\u30c7\u30fc\u30c8\u306e\u6b74\u53f2\uff5c\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u306e\u4ed5\u7d44\u307f\u30fb\u4eca\u5f8c\u306eSEO\u5bfe\u7b56 <\/div>\n<div class=\"blog-card-excerpt\">SEO\u5bfe\u7b56\u3092\u884c\u3046\u5834\u5408\u306f\u300cGoogle\u30b3\u30a2\u30a2\u30c3\u30d7\u30c7\u30fc\u30c8\u300d\u306b\u3064\u3044\u3066\u306e\u6982\u8981\u30fb\u6b74\u53f2\u3092\u7406\u89e3\u3059\u308b\u3053\u3068\u304c\u5927\u5207\u3067\u3059\u3002\u4eca\u56de\u306f\u3001Google\u30b3\u30a2\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u30a2\u30c3\u30d7\u30c7\u30fc\u30c8\u306e\u4ed5\u7d44\u307f\u3068\u30012011\u5e74\u304b\u30892020\u5e74\u307e\u3067\u306eGoogle\u30b3\u30a2\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u30a2\u30c3\u30d7\u30c7\u30fc\u30c8\u306e\u6b74\u53f2\u3092\u89e3\u8aac\u3057\u307e\u3059\u3002<\/div>\n<\/div>\n<div class=\"clear\"><\/div>\n<\/a>\n<\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Google\u306e\u691c\u7d22\u7d50\u679c\u3067Web\u30b5\u30a4\u30c8\u3092\u4e0a\u4f4d\u8868\u793a\u3055\u305b\u308b\u305f\u3081\u306b\u306f\u3001\u691c\u7d22\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u3092\u7406\u89e3\u3057\u305f\u3046\u2026<\/p>\n","protected":false},"author":1,"featured_media":2681,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[3,2],"tags":[7,343,302,35],"acf":{"show_focus":false,"show_recommend":false,"show_top2":false,"top_image2":false,"show_top3":false,"top_image3":false,"show_top4":false,"top_image4":false},"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/grannet.co.jp\/column\/wp-json\/wp\/v2\/posts\/2611"}],"collection":[{"href":"https:\/\/grannet.co.jp\/column\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/grannet.co.jp\/column\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/grannet.co.jp\/column\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/grannet.co.jp\/column\/wp-json\/wp\/v2\/comments?post=2611"}],"version-history":[{"count":9,"href":"https:\/\/grannet.co.jp\/column\/wp-json\/wp\/v2\/posts\/2611\/revisions"}],"predecessor-version":[{"id":3765,"href":"https:\/\/grannet.co.jp\/column\/wp-json\/wp\/v2\/posts\/2611\/revisions\/3765"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/grannet.co.jp\/column\/wp-json\/wp\/v2\/media\/2681"}],"wp:attachment":[{"href":"https:\/\/grannet.co.jp\/column\/wp-json\/wp\/v2\/media?parent=2611"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/grannet.co.jp\/column\/wp-json\/wp\/v2\/categories?post=2611"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/grannet.co.jp\/column\/wp-json\/wp\/v2\/tags?post=2611"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}