{"id":2047,"date":"2022-03-23T16:26:08","date_gmt":"2022-03-23T07:26:08","guid":{"rendered":"https:\/\/service.grannet.co.jp\/blog\/?p=2047"},"modified":"2022-03-23T16:26:08","modified_gmt":"2022-03-23T07:26:08","slug":"marketing_framework","status":"publish","type":"post","link":"https:\/\/grannet.co.jp\/column\/marketing_framework\/","title":{"rendered":"\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u5f79\u7acb\u3064\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af8\u9078\uff5c\u6d3b\u7528\u3059\u308b\u76ee\u7684\u3082\u89e3\u8aac"},"content":{"rendered":"<div class=\"column_wrap\"> <div class=\"txtbox\"> <p>\u30d3\u30b8\u30cd\u30b9\u3067\u306f\u3001\u3055\u307e\u3056\u307e\u306a\u5834\u9762\u3067\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3092\u6d3b\u7528\u3057\u305f\u60c5\u5831\u5206\u6790\u30fb\u4f01\u753b\u7acb\u6848\u306a\u3069\u304c\u884c\u308f\u308c\u3066\u3044\u307e\u3059\u3002\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u5f79\u7acb\u3064\u3082\u306e\u3082\u591a\u304f\u5b58\u5728\u3059\u308b\u305f\u3081\u3001\u300c\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u306b\u95a2\u3059\u308b\u77e5\u8b58\u3092\u8eab\u306b\u4ed8\u3051\u305f\u3044\u300d\u3068\u8003\u3048\u3066\u3044\u308b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u62c5\u5f53\u8005\u306f\u591a\u3044\u306e\u3067\u306f\u306a\u3044\u3067\u3057\u3087\u3046\u304b\u3002<\/p><p>\u3053\u306e\u8a18\u4e8b\u3067\u306f\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u304a\u3051\u308b\u300c\u6226\u7565\u7acb\u6848\u300d\u300c\u30ed\u30b8\u30ab\u30eb\u30b7\u30f3\u30ad\u30f3\u30b0\u300d\u300c\u76ee\u6a19\u9054\u6210\u30fb\u8a08\u753b\u5b9f\u884c\u300d\u306e\u5404\u30b7\u30fc\u30f3\u306b\u5f79\u7acb\u3064\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3092\u7d39\u4ecb\u3057\u307e\u3059\u3002\u5b9f\u8df5\u7684\u3067\u5f79\u7acb\u3064\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u306e\u77e5\u8b58\u3092\u8eab\u306b\u4ed8\u3051\u3001\u3088\u308a\u8aac\u5f97\u529b\u306e\u3042\u308b\u30d7\u30ec\u30bc\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u30fb\u55b6\u696d\u63d0\u6848\u306e\u5b9f\u73fe\u3092\u76ee\u6307\u3057\u307e\u3057\u3087\u3046\u3002<\/p><\/div><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_46 counter-hierarchy ez-toc-counter ez-toc-white ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\">\u76ee\u6b21<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"ez-toc-toggle-icon-1\"><label for=\"item-69e89c55eb4d8\" aria-label=\"Table of Content\"><span style=\"display: flex;align-items: center;width: 35px;height: 30px;justify-content: center;direction:ltr;\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/label><input  type=\"checkbox\" id=\"item-69e89c55eb4d8\"><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/grannet.co.jp\/column\/marketing_framework\/#1_%E3%83%95%E3%83%AC%E3%83%BC%E3%83%A0%E3%83%AF%E3%83%BC%E3%82%AF%E3%82%92%E6%B4%BB%E7%94%A8%E3%81%99%E3%82%8B%E7%9B%AE%E7%9A%84\" title=\"1. \u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3092\u6d3b\u7528\u3059\u308b\u76ee\u7684\">1. \u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3092\u6d3b\u7528\u3059\u308b\u76ee\u7684<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/grannet.co.jp\/column\/marketing_framework\/#2_%E6%88%A6%E7%95%A5%E7%AB%8B%E6%A1%88%E3%81%AB%E5%BD%B9%E7%AB%8B%E3%81%A4%E3%83%95%E3%83%AC%E3%83%BC%E3%83%A0%E3%83%AF%E3%83%BC%E3%82%AF4%E9%81%B8\" title=\"2. \u6226\u7565\u7acb\u6848\u306b\u5f79\u7acb\u3064\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af4\u9078\">2. \u6226\u7565\u7acb\u6848\u306b\u5f79\u7acb\u3064\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af4\u9078<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/grannet.co.jp\/column\/marketing_framework\/#2-1_3C%E5%88%86%E6%9E%90\" title=\"2-1. 3C\u5206\u6790\">2-1. 3C\u5206\u6790<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/grannet.co.jp\/column\/marketing_framework\/#2-2_4C%E5%88%86%E6%9E%90\" title=\"2-2. 4C\u5206\u6790\">2-2. 4C\u5206\u6790<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/grannet.co.jp\/column\/marketing_framework\/#2-3_SWOT%E5%88%86%E6%9E%90\" title=\"2-3. SWOT\u5206\u6790\">2-3. SWOT\u5206\u6790<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/grannet.co.jp\/column\/marketing_framework\/#2-4_%E3%83%90%E3%83%AA%E3%83%A5%E3%83%BC%E3%83%81%E3%82%A7%E3%83%BC%E3%83%B3%E5%88%86%E6%9E%90\" title=\"2-4. \u30d0\u30ea\u30e5\u30fc\u30c1\u30a7\u30fc\u30f3\u5206\u6790\">2-4. \u30d0\u30ea\u30e5\u30fc\u30c1\u30a7\u30fc\u30f3\u5206\u6790<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/grannet.co.jp\/column\/marketing_framework\/#3_%E3%83%AD%E3%82%B8%E3%82%AB%E3%83%AB%E3%82%B7%E3%83%B3%E3%82%AD%E3%83%B3%E3%82%B0%E3%81%AB%E5%BD%B9%E7%AB%8B%E3%81%A4%E3%83%95%E3%83%AC%E3%83%BC%E3%83%A0%E3%83%AF%E3%83%BC%E3%82%AF2%E9%81%B8\" title=\"3. \u30ed\u30b8\u30ab\u30eb\u30b7\u30f3\u30ad\u30f3\u30b0\u306b\u5f79\u7acb\u3064\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af2\u9078\">3. \u30ed\u30b8\u30ab\u30eb\u30b7\u30f3\u30ad\u30f3\u30b0\u306b\u5f79\u7acb\u3064\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af2\u9078<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/grannet.co.jp\/column\/marketing_framework\/#3-1_MECE\" title=\"3-1. MECE\">3-1. MECE<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/grannet.co.jp\/column\/marketing_framework\/#3-2_%E3%83%AD%E3%82%B8%E3%83%83%E3%82%AF%E3%83%84%E3%83%AA%E3%83%BC\" title=\"3-2. \u30ed\u30b8\u30c3\u30af\u30c4\u30ea\u30fc\">3-2. \u30ed\u30b8\u30c3\u30af\u30c4\u30ea\u30fc<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/grannet.co.jp\/column\/marketing_framework\/#4_%E7%9B%AE%E6%A8%99%E9%81%94%E6%88%90%E3%83%BB%E8%A8%88%E7%94%BB%E5%AE%9F%E8%A1%8C%E3%81%AB%E5%BD%B9%E7%AB%8B%E3%81%A4%E3%83%95%E3%83%AC%E3%83%BC%E3%83%A0%E3%83%AF%E3%83%BC%E3%82%AF2%E9%81%B8\" title=\"4. \u76ee\u6a19\u9054\u6210\u30fb\u8a08\u753b\u5b9f\u884c\u306b\u5f79\u7acb\u3064\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af2\u9078\">4. \u76ee\u6a19\u9054\u6210\u30fb\u8a08\u753b\u5b9f\u884c\u306b\u5f79\u7acb\u3064\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af2\u9078<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/grannet.co.jp\/column\/marketing_framework\/#4-1_PDCA\" title=\"4-1. PDCA\">4-1. PDCA<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/grannet.co.jp\/column\/marketing_framework\/#4-2_SMART\" title=\"4-2. SMART\">4-2. SMART<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/grannet.co.jp\/column\/marketing_framework\/#%E3%81%BE%E3%81%A8%E3%82%81\" title=\"\u307e\u3068\u3081\">\u307e\u3068\u3081<\/a><\/li><\/ul><\/nav><\/div>\n <h2 class=\"tt1\"><span class=\"ez-toc-section\" id=\"1_%E3%83%95%E3%83%AC%E3%83%BC%E3%83%A0%E3%83%AF%E3%83%BC%E3%82%AF%E3%82%92%E6%B4%BB%E7%94%A8%E3%81%99%E3%82%8B%E7%9B%AE%E7%9A%84\"><\/span>1. \u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3092\u6d3b\u7528\u3059\u308b\u76ee\u7684<span class=\"ez-toc-section-end\"><\/span><\/h2> <div class=\"banner\"><img decoding=\"async\" src=\"https:\/\/grannet.co.jp\/column\/wp-content\/uploads\/2022\/01\/img_marketing_framework1.jpg\" alt=\"\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3092\u6d3b\u7528\u3059\u308b\u76ee\u7684\"><\/div><div class=\"txtbox\"> <p>\u30d3\u30b8\u30cd\u30b9\u306b\u304a\u3051\u308b\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3068\u306f\u3001\u72b6\u6cc1\u3084\u30a2\u30a4\u30c7\u30a3\u30a2\u3001\u60c5\u5831\u306a\u3069\u3092\u56f3\u5f0f\u5316\u3059\u308b\u305f\u3081\u306e\u601d\u8003\u6cd5\u30fb\u601d\u8003\u306e\u67a0\u7d44\u307f\u3092\u6307\u3057\u307e\u3059\u3002<span class=\"txt_bold txt_red\">\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u304a\u3044\u3066\u306f\u3001\u3059\u3079\u3066\u306e\u60c5\u5831\u3092\u6f0f\u308c\u306a\u304f\u30fb\u7d20\u65e9\u304f\u628a\u63e1\u3059\u308b\u305f\u3081\u306b\u5229\u7528\u3055\u308c\u308b\u50be\u5411<\/span>\u3067\u3059\u3002<\/p><p>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u304a\u3044\u3066\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u306b\u306f\u3001\u4e0b\u8a18\u306e\u3088\u3046\u306a\u30e1\u30ea\u30c3\u30c8\u304c\u3042\u308a\u307e\u3059\u3002<\/p><div class=\"borderbox mb2em\"><ul class=\"list_dot\"><li class=\"mb0\">\u60c5\u5831\u306e\u7cbe\u5ea6\u304c\u4e0a\u304c\u308b\u305f\u3081\u3001\u55b6\u696d\u3084\u30d7\u30ec\u30bc\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u306a\u3069\u306e\u5834\u3067\u8aac\u5f97\u529b\u304c\u30a2\u30c3\u30d7\u3059\u308b<\/li><li>\u52b9\u7387\u3088\u304f\u554f\u984c\u5206\u6790\u304c\u3067\u304d\u3001\u8ab2\u984c\u89e3\u6c7a\u30fb\u7d50\u8ad6\u306b\u65e9\u304f\u8fbf\u308a\u7740\u3051\u308b\u305f\u3081\u3001\u884c\u52d5\u3092\u65e9\u304f\u8d77\u3053\u305b\u308b\u53ef\u80fd\u6027\u304c\u9ad8\u307e\u308b<\/li><\/ul> <\/div><p>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u304a\u3044\u3066\u6709\u7528\u306a\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u306e\u7a2e\u985e\u306f\u3044\u304f\u3064\u304b\u5b58\u5728\u3057\u3066\u304a\u308a\u3001\u696d\u52d9\u306e\u5185\u5bb9\u306b\u3088\u3063\u3066\u9069\u5207\u306b\u6d3b\u7528\u3067\u304d\u308b\u30c4\u30fc\u30eb\u306e\u7a2e\u985e\u304c\u7570\u306a\u308a\u307e\u3059\u3002\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3092\u3088\u308a\u6709\u52b9\u306b\u6d3b\u7528\u3059\u308b\u305f\u3081\u306b\u3082\u3001\u72b6\u6cc1\u5225\u306b\u9069\u5207\u306a\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u306e\u7a2e\u985e\u3092\u628a\u63e1\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/p><\/div><h2 class=\"tt1\"><span class=\"ez-toc-section\" id=\"2_%E6%88%A6%E7%95%A5%E7%AB%8B%E6%A1%88%E3%81%AB%E5%BD%B9%E7%AB%8B%E3%81%A4%E3%83%95%E3%83%AC%E3%83%BC%E3%83%A0%E3%83%AF%E3%83%BC%E3%82%AF4%E9%81%B8\"><\/span>2. \u6226\u7565\u7acb\u6848\u306b\u5f79\u7acb\u3064\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af4\u9078<span class=\"ez-toc-section-end\"><\/span><\/h2> <div class=\"banner\"><img decoding=\"async\" src=\"https:\/\/grannet.co.jp\/column\/wp-content\/uploads\/2022\/01\/img_marketing_framework2.jpg\" alt=\"\u6226\u7565\u7acb\u6848\u306b\u5f79\u7acb\u3064\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af4\u9078\"><\/div><div class=\"txtbox\"> <p>\u8ca9\u4fc3\u6226\u7565\u306e\u7acb\u6848\u306a\u3069\u3067\u6d3b\u7528\u3067\u304d\u308b\u4ee3\u8868\u7684\u306a\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u306b\u306f\u3001\u4e0b\u8a18\u306e4\u3064\u304c\u3042\u308a\u307e\u3059\u3002<\/p><div class=\"borderbox mb2em\"><ul class=\"list_dot\"><li class=\"mb0\">3C\u5206\u6790<\/li><li class=\"mb0\">4C\u5206\u6790<\/li><li class=\"mb0\">SWOT\u5206\u6790<\/li><li>\u30d0\u30ea\u30e5\u30fc\u30c1\u30a7\u30fc\u30f3\u5206\u6790<\/li><\/ul> <\/div><p>\u3053\u3053\u3067\u306f\u3001\u7d4c\u55b6\u6226\u7565\u3084\u8ca9\u58f2\u6226\u7565\u3068\u3044\u3063\u305f\u30d3\u30b8\u30cd\u30b9\u6226\u7565\u3092\u7acb\u3066\u308b\u969b\u306b\u5f79\u7acb\u30644\u3064\u306e\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u306e\u6982\u8981\u3092\u89e3\u8aac\u3057\u307e\u3059\u3002\u4f7f\u7528\u3057\u3084\u3059\u3044\u30bf\u30a4\u30df\u30f3\u30b0\u3082\u4f75\u305b\u3066\u78ba\u8a8d\u3057\u3001\u52b9\u679c\u7684\u306a\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u306e\u6d3b\u7528\u65b9\u6cd5\u3092\u53d6\u308a\u5165\u308c\u307e\u3057\u3087\u3046\u3002<\/p><\/div><h3 class=\"tt2\"><span class=\"ez-toc-section\" id=\"2-1_3C%E5%88%86%E6%9E%90\"><\/span>2-1. 3C\u5206\u6790<span class=\"ez-toc-section-end\"><\/span><\/h3> <div class=\"txtbox\"> <p><span class=\"txt_bold txt_red\">3C\u5206\u6790\u3068\u306f\u3001\u300cCustomer\uff08\u9867\u5ba2\u30fb\u5e02\u5834\uff09\u300d\u300cCompany\uff08\u81ea\u793e\uff09\u300d\u300cCompetetor\uff08\u4ed6\u793e\uff09\u300d\u306e3\u3064\u306e\u8996\u70b9\u304b\u3089\u73fe\u72b6\u3092\u5206\u6790\u3057\u3001\u81ea\u793e\u306e\u8ab2\u984c\u3092\u767a\u898b\u3059\u308b\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af<\/span>\u3067\u3059\u3002<\/p><p>\u81ea\u793e\u304c\u7f6e\u304b\u308c\u3066\u3044\u308b\u72b6\u6cc1\u30fb\u74b0\u5883\u3092\u5fb9\u5e95\u7684\u306b\u5206\u6790\u3067\u304d\u3001\u696d\u754c\u5185\u30fb\u793e\u4f1a\u306b\u304a\u3051\u308b\u30dd\u30b8\u30b7\u30e7\u30f3\u3092\u5ba2\u89b3\u7684\u306a\u8a8d\u8b58\u3067\u6349\u3048\u3089\u308c\u308b\u305f\u3081\u3001\u7af6\u5408\u4f01\u696d\u3068\u6bd4\u8f03\u3057\u305f\u5f31\u307f\u3084\u5f37\u307f\u3092\u660e\u78ba\u306b\u3067\u304d\u307e\u3059\u3002\u65e2\u5b58\u5546\u54c1\u30fb\u65e2\u5b58\u30b5\u30fc\u30d3\u30b9\u306e\u5e02\u5834\u4fa1\u5024\u3084\u8ab2\u984c\u3001\u7af6\u4e89\u8981\u56e0\u3092\u767a\u898b\u3057\u305f\u3044\u3068\u304d\u306a\u3069\u306b\u6d3b\u7528\u3067\u304d\u308b\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3067\u3059\u3002<\/p><p><span class=\"txt_bold\">3C\u5206\u6790\u3092\u884c\u3046\u969b\u306f\u3001\u5f31\u307f\u3084\u5f37\u307f\u3001\u9867\u5ba2\uff08\u6d88\u8cbb\u8005\uff09\u306e\u30cb\u30fc\u30ba\u3068\u3044\u3063\u305f\u60c5\u5831\u30fb\u30c7\u30fc\u30bf\u3092\u5ba2\u89b3\u7684\u306b\u5206\u6790\u3059\u308b\u3053\u3068\u304c\u91cd\u8981<\/span>\u3067\u3059\u3002\u8907\u6570\u4eba\u3067\u5206\u6790\u3092\u884c\u3044\u3001\u8996\u70b9\u3084\u60c5\u5831\u306e\u6f0f\u308c\u3092\u9632\u304e\u306a\u304c\u3089\u8ab2\u984c\u610f\u8b58\u306e\u5171\u6709\u3092\u56f3\u308a\u307e\u3057\u3087\u3046\u3002<\/p><\/div><h3 class=\"tt2\"><span class=\"ez-toc-section\" id=\"2-2_4C%E5%88%86%E6%9E%90\"><\/span>2-2. 4C\u5206\u6790<span class=\"ez-toc-section-end\"><\/span><\/h3> <div class=\"txtbox\"> <p><span class=\"txt_bold txt_red\">4C\u5206\u6790\u3068\u306f\u3001\u9867\u5ba2\u306b\u3068\u3063\u3066\u306e\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u9b45\u529b\u30fb\u30e1\u30ea\u30c3\u30c8\u3092\u6574\u7406\u3059\u308b\u305f\u3081\u306e\u5206\u6790\u624b\u6cd5<\/span>\u3067\u3059\u30024\u3064\u306eC\u306f\u300cCustomer Value\uff08\u9867\u5ba2\u4fa1\u5024\uff09\u300d\u300cCost\uff08\u9867\u5ba2\u306e\u8ca0\u62c5\u30fb\u7d4c\u8cbb\uff09\u300d\u300cConvenience\uff08\u9867\u5ba2\u306e\u5229\u4fbf\u6027\uff09\u300d\u300cCommunication\uff08\u9867\u5ba2\u3068\u306e\u5bfe\u8a71\uff09\u300d\u3092\u8868\u3057\u3066\u3044\u307e\u3059\u3002<\/p><p>4C\u5206\u6790\u3067\u306f\u3001\u81ea\u793e\u88fd\u54c1\u30fb\u81ea\u793e\u30b5\u30fc\u30d3\u30b9\u3084\u7af6\u5408\u3059\u308b\u4ed6\u793e\u306e\u88fd\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u3092\u9867\u5ba2\u8996\u70b9\u3067\u5206\u6790\u3057\u3001\u9867\u5ba2\u304b\u3089\u898b\u305f\u81ea\u793e\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u306e\u5f37\u307f\u3084\u5f31\u307f\u3092\u628a\u63e1\u3059\u308b\u3053\u3068\u304c\u53ef\u80fd\u3067\u3059\u3002<span class=\"txt_bold\">3C\u5206\u6790\u3088\u308a\u3082\u9867\u5ba2\u8996\u70b9\u3067\u8003\u3048\u308b\u3053\u3068\u304c\u91cd\u8996\u3055\u308c\u308b\u305f\u3081\u3001\u9867\u5ba2\u30cb\u30fc\u30ba\u306b\u3064\u3044\u3066\u6df1\u304f\u8003\u3048\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u304c\u3001\u30cb\u30fc\u30ba\u3092\u4e01\u5be7\u306b\u628a\u63e1\u3059\u308c\u3070\u4f01\u753b\u7acb\u6848\u304c\u3057\u3084\u3059\u304f\u306a\u308b<\/span>\u3067\u3057\u3087\u3046\u3002<\/p><\/div><h3 class=\"tt2\"><span class=\"ez-toc-section\" id=\"2-3_SWOT%E5%88%86%E6%9E%90\"><\/span>2-3. SWOT\u5206\u6790<span class=\"ez-toc-section-end\"><\/span><\/h3> <div class=\"txtbox\"> <p><span class=\"txt_bold txt_red\">SWOT\u5206\u6790\u3068\u306f\u3001\u7af6\u5408\u4ed6\u793e\u306e\u8105\u5a01\u306b\u5bfe\u5fdc\u3059\u308b\u305f\u3081\u306b\u3001\u81ea\u793e\u306e\u5f37\u307f\u3092\u6d3b\u7528\u3057\u3066\u5f31\u307f\u3092\u514b\u670d\u3059\u308b\u65bd\u7b56\u3092\u691c\u8a0e\u3059\u308b\u969b\u306b\u4f7f\u3048\u308b\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3067\u3059\u3002<\/span>\u307e\u305f\u3001\u5916\u90e8\u306e\u74b0\u5883\u3092\u628a\u63e1\u3057\u3066\u3001\u81ea\u793e\u306e\u7acb\u3061\u4f4d\u7f6e\u3092\u660e\u78ba\u306b\u3059\u308b\u3068\u304d\u306b\u3082\u4f7f\u308f\u308c\u307e\u3059\u3002SWOT\u5206\u6790\u306e\u8981\u7d20\u306f\u4e0b\u8a18\u306e\u3068\u304a\u308a\u3067\u3059\u3002<\/p><div class=\"borderbox mb2em\"><p class=\"text_left mb0\">\u3007\u5185\u7684\u74b0\u5883\u8981\u56e0\uff08\u5185\u90e8\u74b0\u5883\uff09<\/p><p>\u81ea\u793e\u306e\u300cStrength\uff08\u5f37\u307f\uff09\u300d\u304a\u3088\u3073\u300cWeakness\uff08\u5f31\u307f\uff09\u300d<\/p><p class=\"text_left mb0\">\u3007\u5916\u7684\u74b0\u5883\u8981\u56e0\uff08\u5916\u90e8\u74b0\u5883\uff09<\/p><p>\u81ea\u793e\u3092\u53d6\u308a\u5dfb\u304f\u300cOppotunity\uff08\u6a5f\u4f1a\uff09\u300d\u304a\u3088\u3073\u300cThreat\uff08\u8105\u5a01\uff09\u300d<\/p><\/div><p>SWOT\u5206\u6790\u3067\u306f\u3001\u8981\u7d20\u3069\u3046\u3057\u3092\u639b\u3051\u5408\u308f\u305b\u308b\u3068\u5dee\u5225\u5316\u306a\u3069\u306e\u65b0\u6226\u7565\u3092\u6253\u3061\u51fa\u3059\u3053\u3068\u304c\u53ef\u80fd\u3067\u3059\uff08\u30af\u30ed\u30b9SWOT\u5206\u6790\uff09\u3002<span class=\"txt_bold\">3C\u5206\u6790\u306a\u3069\u3067\u5f37\u307f\u3084\u5f31\u307f\u306b\u95a2\u3059\u308b\u60c5\u5831\u3092\u53ce\u96c6\u3057\u305f\u5f8c\u306b\u3001\u4f1a\u793e\u306e\u5f37\u307f\u3092\u6d3b\u304b\u3059\u65b9\u6cd5\u3084\u3001\u7af6\u5408\u4f01\u696d\u306a\u3069\u306e\u8105\u5a01\u3092\u4e57\u308a\u8d8a\u3048\u308b\u65b9\u6cd5\u3092\u7acb\u6848\u3059\u308b\u624b\u6cd5\u3068\u3057\u3066\u6d3b\u7528<\/span>\u3057\u307e\u3057\u3087\u3046\u3002<\/p><\/div><h3 class=\"tt2\"><span class=\"ez-toc-section\" id=\"2-4_%E3%83%90%E3%83%AA%E3%83%A5%E3%83%BC%E3%83%81%E3%82%A7%E3%83%BC%E3%83%B3%E5%88%86%E6%9E%90\"><\/span>2-4. \u30d0\u30ea\u30e5\u30fc\u30c1\u30a7\u30fc\u30f3\u5206\u6790<span class=\"ez-toc-section-end\"><\/span><\/h3> <div class=\"txtbox\"> <p><span class=\"txt_bold\">\u30d0\u30ea\u30e5\u30fc\u30c1\u30a7\u30fc\u30f3\u5206\u6790\u3068\u306f\u3001\u539f\u6750\u6599\u306e\u8abf\u9054\u304b\u3089\u9867\u5ba2\u306b\u30b5\u30fc\u30d3\u30b9\u304c\u63d0\u4f9b\u3055\u308c\u308b\u307e\u3067\u306e\u30d7\u30ed\u30bb\u30b9\u306b\u304a\u3044\u3066\u3001\u4fa1\u5024\u30fb\u5229\u76ca\u304c\u751f\u3058\u308b\u6bb5\u968e\u3084\u30b3\u30b9\u30c8\u304c\u304b\u304b\u308b\u8cc7\u6e90\u306a\u3069\u3092\u5206\u6790\u3059\u308b\u624b\u6cd5\u3067\u3059\u3002<\/span>\u30b3\u30b9\u30c8\u524a\u6e1b\u3084\u696d\u52d9\u52b9\u7387\u5316\u304c\u56f3\u308c\u308b\u3068\u3068\u3082\u306b\u3001\u81ea\u793e\u306e\u5f37\u307f\u3084\u5f31\u307f\u3092\u660e\u78ba\u306b\u3067\u304d\u308b\u305f\u3081\u3001\u65b0\u305f\u306a\u4f01\u753b\u3092\u7acb\u6848\u3057\u305f\u3044\u3068\u304d\u306b\u6d3b\u7528\u3067\u304d\u308b\u3067\u3057\u3087\u3046\u3002<\/p><\/div><h2 class=\"tt1\"><span class=\"ez-toc-section\" id=\"3_%E3%83%AD%E3%82%B8%E3%82%AB%E3%83%AB%E3%82%B7%E3%83%B3%E3%82%AD%E3%83%B3%E3%82%B0%E3%81%AB%E5%BD%B9%E7%AB%8B%E3%81%A4%E3%83%95%E3%83%AC%E3%83%BC%E3%83%A0%E3%83%AF%E3%83%BC%E3%82%AF2%E9%81%B8\"><\/span>3. \u30ed\u30b8\u30ab\u30eb\u30b7\u30f3\u30ad\u30f3\u30b0\u306b\u5f79\u7acb\u3064\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af2\u9078<span class=\"ez-toc-section-end\"><\/span><\/h2> <div class=\"banner\"><img decoding=\"async\" src=\"https:\/\/grannet.co.jp\/column\/wp-content\/uploads\/2022\/01\/img_marketing_framework3.jpg\" alt=\"\u30ed\u30b8\u30ab\u30eb\u30b7\u30f3\u30ad\u30f3\u30b0\u306b\u5f79\u7acb\u3064\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af2\u9078\"><\/div><div class=\"txtbox\"> <p>\u30ed\u30b8\u30ab\u30eb\u30b7\u30f3\u30ad\u30f3\u30b0\u306e\u5834\u9762\u3067\u6d3b\u7528\u3067\u304d\u308b\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u306b\u306f\u3001\u4e0b\u8a18\u306e2\u3064\u304c\u3042\u308a\u307e\u3059\u3002<\/p><div class=\"borderbox mb2em\"><ul class=\"list_dot\"><li class=\"mb0\">MECE<\/li><li>\u30ed\u30b8\u30c3\u30af\u30c4\u30ea\u30fc<\/li><\/ul> <\/div><p>\u3053\u3053\u3067\u306f\u3001\u4e0a\u8a182\u3064\u306e\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u306e\u6982\u8981\u3092\u89e3\u8aac\u3057\u307e\u3059\u3002MECE\u3084\u30ed\u30b8\u30c3\u30af\u30c4\u30ea\u30fc\u3092\u6709\u52b9\u306b\u6d3b\u7528\u3057\u3001\u8ab2\u984c\u89e3\u6c7a\u3084\u65b0\u3057\u3044\u30a2\u30a4\u30c7\u30a3\u30a2\u306e\u5275\u51fa\u3092\u76ee\u6307\u3057\u307e\u3057\u3087\u3046\u3002<\/p><\/div><h3 class=\"tt2\"><span class=\"ez-toc-section\" id=\"3-1_MECE\"><\/span>3-1. MECE<span class=\"ez-toc-section-end\"><\/span><\/h3> <div class=\"txtbox\"> <p><span class=\"txt_bold txt_red\">MECE\uff08\u30df\u30fc\u30b7\u30fc\uff0f\u30e1\u30fc\u30b7\u30fc\uff09\u3068\u306f\u3001\u60c5\u5831\u6574\u7406\u306e\u969b\u306b\u300c\u305d\u308c\u305e\u308c\u306e\u60c5\u5831\u306b\u91cd\u306a\u308a\u304c\u306a\u304f\u5168\u4f53\u3092\u898b\u305f\u3068\u304d\u306b\u6f0f\u308c\u304c\u306a\u3044\u72b6\u614b\u300d\u3068\u306a\u308b\u3088\u3046\u306b\u5206\u6790\u3059\u308b\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u306e\u624b\u6cd5<\/span>\u3067\u3059\u3002MECE\u306f\u300cMutually Exclusive and Collectively Exhaustive\u300d\u306e\u982d\u6587\u5b57\u3092\u53d6\u3063\u3066\u547d\u540d\u3055\u308c\u305f\u65b9\u6cd5\u3067\u3042\u308a\u3001\u30a2\u30a4\u30c7\u30a3\u30a2\u3084\u601d\u8003\u306b\u6f0f\u308c\u3084\u91cd\u8907\u304c\u306a\u3044\u304b\u30c1\u30a7\u30c3\u30af\u3067\u304d\u307e\u3059\u3002<\/p><p><span class=\"txt_bold\">MECE\u3092\u6d3b\u7528\u3059\u308b\u3068\u3001\u7269\u4e8b\u3092\u6df1\u304f\u52b9\u7387\u3088\u304f\u8003\u3048\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u305f\u3081\u3001\u65b0\u305f\u306a\u30a2\u30a4\u30c7\u30a3\u30a2\u3092\u8003\u3048\u308b\u969b\u306b\u5f79\u7acb\u3064<\/span>\u3067\u3057\u3087\u3046\u3002MECE\u3092\u6d3b\u7528\u3059\u308b\u969b\u306b\u306f\u3001\u968e\u5c64\u3084\u8ab2\u984c\u5bfe\u5fdc\u306e\u5207\u308a\u53e3\u3001\u7acb\u3061\u4f4d\u7f6e\u306e\u30ba\u30ec\u306a\u3069\u306e\u6df7\u5728\u304c\u306a\u3044\u3088\u3046\u6ce8\u610f\u3057\u3066\u304f\u3060\u3055\u3044\u3002<\/p><\/div><h3 class=\"tt2\"><span class=\"ez-toc-section\" id=\"3-2_%E3%83%AD%E3%82%B8%E3%83%83%E3%82%AF%E3%83%84%E3%83%AA%E3%83%BC\"><\/span>3-2. \u30ed\u30b8\u30c3\u30af\u30c4\u30ea\u30fc<span class=\"ez-toc-section-end\"><\/span><\/h3> <div class=\"txtbox\"> <p><span class=\"txt_bold txt_red\">\u30ed\u30b8\u30c3\u30af\u30c4\u30ea\u30fc\uff08\u30ed\u30b8\u30c3\u30af\u30c4\u30ea\u30fc\u5206\u6790\uff09\u3068\u306f\u3001\u898f\u6a21\u306e\u5927\u304d\u306a\u8ab2\u984c\u3084\u539f\u56e0\u3092\u8d77\u70b9\u3068\u3057\u3066\u30011\u3064\u306e\u8981\u7d20\u3054\u3068\u306b\u8003\u3048\u3089\u308c\u308b\u73fe\u8c61\u30fb\u8ab2\u984c\u3092\u7d30\u5206\u5316\u3057\u3066\u30c4\u30ea\u30fc\u72b6\u306b\u5c55\u958b\u3059\u308b\u5206\u6790\u65b9\u6cd5<\/span>\u3067\u3059\u3002\u30ed\u30b8\u30c3\u30af\u30c4\u30ea\u30fc\u306f\u3001\u554f\u984c\u306e\u89e3\u6c7a\u7b56\u30fb\u5bfe\u5fdc\u7b56\u3092\u8003\u3048\u308b\u969b\u306b\u3088\u304f\u5229\u7528\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p><p>\u30ed\u30b8\u30c3\u30af\u30c4\u30ea\u30fc\u3092\u4f5c\u6210\u3059\u308b\u3068\u3001\u5927\u304d\u306a\u8ab2\u984c\u3084\u539f\u56e0\u3092\u3064\u304f\u308b\u8981\u7d20\u3092MECE\u306e\u72b6\u614b\u306b\u5206\u3051\u305f\u3046\u3048\u3067\u3001\u7db2\u7f85\u7684\u306b\u628a\u63e1\u3067\u304d\u308b\u30e1\u30ea\u30c3\u30c8\u304c\u3042\u308a\u307e\u3059\u3002\u554f\u984c\u89e3\u6c7a\u306e\u7cf8\u53e3\u3092\u3064\u304b\u3080\u3053\u3068\u3082\u3067\u304d\u308b\u305f\u3081\u3001\u5927\u304d\u306a\u8ab2\u984c\u3078\u306e\u9069\u5207\u306a\u30a2\u30d7\u30ed\u30fc\u30c1\u30fb\u5bfe\u5fdc\u3092\u6c7a\u5b9a\u3057\u305f\u3044\u3068\u304d\u306b\u6d3b\u7528\u3057\u3066\u307f\u307e\u3057\u3087\u3046\u3002<\/p><\/div><h2 class=\"tt1\"><span class=\"ez-toc-section\" id=\"4_%E7%9B%AE%E6%A8%99%E9%81%94%E6%88%90%E3%83%BB%E8%A8%88%E7%94%BB%E5%AE%9F%E8%A1%8C%E3%81%AB%E5%BD%B9%E7%AB%8B%E3%81%A4%E3%83%95%E3%83%AC%E3%83%BC%E3%83%A0%E3%83%AF%E3%83%BC%E3%82%AF2%E9%81%B8\"><\/span>4. \u76ee\u6a19\u9054\u6210\u30fb\u8a08\u753b\u5b9f\u884c\u306b\u5f79\u7acb\u3064\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af2\u9078<span class=\"ez-toc-section-end\"><\/span><\/h2> <div class=\"banner\"><img decoding=\"async\" src=\"https:\/\/grannet.co.jp\/column\/wp-content\/uploads\/2022\/01\/img_marketing_framework4.jpg\" alt=\"\u76ee\u6a19\u9054\u6210\u30fb\u8a08\u753b\u5b9f\u884c\u306b\u5f79\u7acb\u3064\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af2\u9078\"><\/div><div class=\"txtbox\"> <p>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u4ed5\u4e8b\u306f\u3001\u4f01\u753b\u306e\u7acb\u6848\u307e\u3067\u3067\u5b8c\u4e86\u3059\u308b\u308f\u3051\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u4f01\u753b\u3092\u5b9f\u884c\u306b\u79fb\u3059\u3053\u3068\u3084\u3001\u76ee\u6a19\u3092\u9054\u6210\u3059\u308b\u305f\u3081\u306b\u8ab2\u984c\u89e3\u6c7a\u3092\u56f3\u308b\u3053\u3068\u3082\u91cd\u8981\u306a\u30dd\u30a4\u30f3\u30c8\u3067\u3059\u3002\u76ee\u6a19\u9054\u6210\u3084\u8a08\u753b\u5b9f\u884c\u306b\u6709\u7528\u306a\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u306b\u306f\u3001\u4e0b\u8a18\u306e2\u3064\u304c\u3042\u308a\u307e\u3059\u3002<\/p><div class=\"borderbox mb2em\"><ul class=\"list_dot\"> <li class=\"mb0\">PDCA<\/li><li>SMART<\/li><\/ul> <\/div><p>\u3053\u3053\u3067\u306f\u3001\u4e0a\u8a18\u306e2\u3064\u306e\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u306b\u3064\u3044\u3066\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p><\/div><h3 class=\"tt2\"><span class=\"ez-toc-section\" id=\"4-1_PDCA\"><\/span>4-1. PDCA<span class=\"ez-toc-section-end\"><\/span><\/h3> <div class=\"txtbox\"> <p><span class=\"txt_bold txt_red\">PDCA\u3068\u306f\u3001\u300cPlan\uff08\u8a08\u753b\uff09\u300d\u300cDo\uff08\u5b9f\u884c\uff09\u300d\u300cCheck\uff08\u8a55\u4fa1\uff09\u300d\u300cAction\uff0fAct\uff08\u6539\u5584\uff09\u300d\u3068\u3044\u3046\u4e00\u9023\u306e\u6d41\u308c\u3092\u7e70\u308a\u8fd4\u3057\u3001\u696d\u52d9\u5185\u5bb9\u306e\u6539\u5584\u3092\u56f3\u308b\u4ed5\u7d44\u307f<\/span>\u3067\u3059\u3002<\/p><p>PDCA\u30b5\u30a4\u30af\u30eb\u3092\u4f55\u5ea6\u3082\u56de\u3059\u3053\u3068\u3067\u3001\u4f01\u753b\u3084\u30a2\u30a4\u30c7\u30a3\u30a2\u3092\u9069\u5b9c\u4fee\u6b63\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u30df\u30b9\u306e\u6e1b\u5c11\u3084\u5b8c\u6210\u5ea6\u306e\u9ad8\u3044\u4f01\u753b\u306e\u7acb\u6848\u3001\u76ee\u6a19\u9054\u6210\u307e\u3067\u306e\u671f\u9593\u77ed\u7e2e\u3068\u3044\u3063\u305f\u52b9\u679c\u304c\u671b\u3081\u308b\u3067\u3057\u3087\u3046\u3002<\/p><p><\/p><\/div><h3 class=\"tt2\"><span class=\"ez-toc-section\" id=\"4-2_SMART\"><\/span>4-2. SMART<span class=\"ez-toc-section-end\"><\/span><\/h3> <div class=\"txtbox\"> <p><span class=\"txt_bold txt_red\">SMART\u3068\u306f\u3001\u4f01\u753b\u3084\u30a2\u30a4\u30c7\u30a3\u30a2\u3092\u6210\u529f\u306b\u3064\u306a\u3052\u308b\u305f\u3081\u306b\u4e0d\u53ef\u6b20\u306a\u300c\u76ee\u6a19\u8a2d\u5b9a\u300d\u306b\u6d3b\u7528\u3067\u304d\u308b\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af<\/span>\u3067\u3059\u3002\u76ee\u6a19\u3092\u8a2d\u5b9a\u3059\u308b\u969b\u306b\u306f\u3001SMART\u3068\u3044\u3046\u540d\u79f0\u306e\u7531\u6765\u3068\u306a\u3063\u305f5\u3064\u306e\u8981\u7d20\uff08\u5206\u6790\u9805\u76ee\uff09\u3092\u6e80\u305f\u3057\u3066\u3044\u308b\u304b\u3069\u3046\u304b\u3092\u30c1\u30a7\u30c3\u30af\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/p><div class=\"borderbox mb2em\"><ul class=\"list_dot\"><li class=\"mb0\">Specific\uff08\u5177\u4f53\u7684\u304b\uff09<\/li><li class=\"mb0\">Measurable\uff08\u6e2c\u5b9a\u3067\u304d\u308b\u304b\uff09<\/li><li class=\"mb0\">Attainable\uff08\u9054\u6210\u3067\u304d\u308b\u304b\uff09<\/li><li class=\"mb0\">Result-based\uff08\u6210\u679c\u3092\u91cd\u8996\u3057\u3066\u3044\u308b\u304b\uff09<\/li><li>Time-bound\uff08\u671f\u9650\u304c\u660e\u78ba\u304b\uff09<\/li><\/ul> <\/div><p>SMART\u306e\u624b\u6cd5\u3092\u6d3b\u7528\u3057\u3066\u9069\u5207\u306a\u96e3\u6613\u5ea6\u306e\u76ee\u6a19\u3092\u8a2d\u5b9a\u3057\u3001\u793e\u54e1\u306e\u30e2\u30c1\u30d9\u30fc\u30b7\u30e7\u30f3\u30a2\u30c3\u30d7\u3092\u56f3\u308a\u3064\u3064\u3001\u6210\u679c\u306e\u30af\u30aa\u30ea\u30c6\u30a3\u5411\u4e0a\u3092\u76ee\u6307\u3057\u307e\u3057\u3087\u3046\u3002<\/p><\/div><h2 class=\"tt1\"><span class=\"ez-toc-section\" id=\"%E3%81%BE%E3%81%A8%E3%82%81\"><\/span>\u307e\u3068\u3081<span class=\"ez-toc-section-end\"><\/span><\/h2> <div class=\"txtbox\"> <p>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6d3b\u52d5\u3067\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3092\u6d3b\u7528\u3057\u3066\u7269\u4e8b\u3092\u8003\u3048\u308b\u3053\u3068\u306b\u306f\u3001\u300c\u60c5\u5831\u304c\u6574\u7406\u3055\u308c\u308b\u300d\u300c\u52b9\u7387\u3088\u304f\u554f\u984c\u5206\u6790\u304c\u3067\u304d\u308b\u300d\u3068\u3044\u3063\u305f\u30e1\u30ea\u30c3\u30c8\u304c\u3042\u308a\u307e\u3059\u3002\u9069\u5207\u306a\u624b\u6cd5\u3092\u9069\u5207\u306a\u30bf\u30a4\u30df\u30f3\u30b0\u3067\u6d3b\u7528\u3067\u304d\u308b\u3088\u3046\u3001\u5404\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u306e\u7279\u5fb4\u3092\u7406\u89e3\u3059\u308b\u3053\u3068\u304c\u5927\u5207\u3067\u3059\u3002<\/p><p>\u307e\u305f\u30011\u3064\u306e\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3092\u5229\u7528\u3057\u305f\u3060\u3051\u3067\u306f\u3001\u60c5\u5831\u306e\u6f0f\u308c\u3084\u8996\u70b9\u306e\u629c\u3051\u304c\u767a\u751f\u3059\u308b\u6050\u308c\u304c\u3042\u308a\u307e\u3059\u3002\u8907\u6570\u306e\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3092\u7d44\u307f\u5408\u308f\u305b\u3066\u6d3b\u7528\u3057\u3001\u3088\u308a\u5b8c\u6210\u5ea6\u306e\u9ad8\u3044\u4f01\u753b\u3092\u7acb\u6848\u3057\u3066\u65b9\u5411\u6027\u3092\u5b9a\u3081\u3001\u4f01\u753b\u3084\u30a2\u30a4\u30c7\u30a3\u30a2\u3092\u6210\u529f\u306b\u5c0e\u304d\u307e\u3057\u3087\u3046\u3002<\/p><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>\u30d3\u30b8\u30cd\u30b9\u3067\u306f\u3001\u3055\u307e\u3056\u307e\u306a\u5834\u9762\u3067\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3092\u6d3b\u7528\u3057\u305f\u60c5\u5831\u5206\u6790\u30fb\u4f01\u753b\u7acb\u6848\u306a\u3069\u304c\u884c\u308f\u308c\u3066\u3044\u307e\u2026<\/p>\n","protected":false},"author":1,"featured_media":2044,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[2],"tags":[10,273],"acf":{"show_focus":false,"show_recommend":false,"show_top2":false,"top_image2":false,"show_top3":false,"top_image3":false,"show_top4":false,"top_image4":false},"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/grannet.co.jp\/column\/wp-json\/wp\/v2\/posts\/2047"}],"collection":[{"href":"https:\/\/grannet.co.jp\/column\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/grannet.co.jp\/column\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/grannet.co.jp\/column\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/grannet.co.jp\/column\/wp-json\/wp\/v2\/comments?post=2047"}],"version-history":[{"count":1,"href":"https:\/\/grannet.co.jp\/column\/wp-json\/wp\/v2\/posts\/2047\/revisions"}],"predecessor-version":[{"id":2048,"href":"https:\/\/grannet.co.jp\/column\/wp-json\/wp\/v2\/posts\/2047\/revisions\/2048"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/grannet.co.jp\/column\/wp-json\/wp\/v2\/media\/2044"}],"wp:attachment":[{"href":"https:\/\/grannet.co.jp\/column\/wp-json\/wp\/v2\/media?parent=2047"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/grannet.co.jp\/column\/wp-json\/wp\/v2\/categories?post=2047"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/grannet.co.jp\/column\/wp-json\/wp\/v2\/tags?post=2047"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}