{"id":1967,"date":"2022-03-23T15:59:35","date_gmt":"2022-03-23T06:59:35","guid":{"rendered":"https:\/\/service.grannet.co.jp\/blog\/?p=1967"},"modified":"2022-03-23T15:59:35","modified_gmt":"2022-03-23T06:59:35","slug":"mere_exposure_effect","status":"publish","type":"post","link":"https:\/\/grannet.co.jp\/column\/mere_exposure_effect\/","title":{"rendered":"\u30b6\u30a4\u30aa\u30f3\u30b9\u52b9\u679c\u3068\u306f\uff1f\u30d3\u30b8\u30cd\u30b9\u3078\u306e\u6d3b\u7528\u6cd53\u3064\u30fb2\u3064\u306e\u6ce8\u610f\u70b9"},"content":{"rendered":"<div class=\"column_wrap\"> <div class=\"txtbox\"> <p>\u52b9\u7387\u306e\u826f\u3044\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u884c\u3046\u305f\u3081\u306b\u3001\u9867\u5ba2\u306e\u8cfc\u8cb7\u610f\u6b32\u3092\u9ad8\u3081\u308b\u3088\u3046\u306a\u5fc3\u7406\u5b66\u306f\u3001\u5e83\u304f\u6d3b\u7528\u3055\u308c\u3066\u3044\u307e\u3059\u3002\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u5fdc\u7528\u3067\u304d\u308b\u5fc3\u7406\u52b9\u679c\u306e\u4e2d\u3067\u3082\u3001\u7279\u306b\u591a\u304f\u306e\u4f01\u696d\u306b\u6d3b\u7528\u3055\u308c\u3066\u3044\u308b\u3082\u306e\u304c\u3001\u30b6\u30a4\u30aa\u30f3\u30b9\u52b9\u679c\u3067\u3059\u3002<\/p><p>\u5f53\u8a18\u4e8b\u3067\u306f\u3001\u30b6\u30a4\u30aa\u30f3\u30b9\u52b9\u679c\u3068\u306f\u4f55\u304b\u3092\u89e3\u8aac\u3057\u305f\u3046\u3048\u3067\u3001\u30b6\u30a4\u30aa\u30f3\u30b9\u52b9\u679c\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6d3b\u7528\u4f8b\u3084\u30b6\u30a4\u30aa\u30f3\u30b9\u52b9\u679c\u3092\u7528\u3044\u308b\u969b\u306e\u6ce8\u610f\u70b9\u3092\u7d39\u4ecb\u3057\u307e\u3059\u3002\u4f01\u696d\u3067\u55b6\u696d\u3084\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u62c5\u5f53\u3057\u3066\u3044\u308b\u3082\u306e\u306e\u3001\u6210\u679c\u304c\u4e0a\u304c\u3089\u305a\u60a9\u3093\u3067\u3044\u308b\u4eba\u306f\u3001\u305c\u3072\u53c2\u8003\u306b\u3057\u3066\u304f\u3060\u3055\u3044\u3002<\/p><\/div><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_46 counter-hierarchy ez-toc-counter ez-toc-white ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\">\u76ee\u6b21<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"ez-toc-toggle-icon-1\"><label for=\"item-69e903bca959d\" aria-label=\"Table of Content\"><span style=\"display: flex;align-items: center;width: 35px;height: 30px;justify-content: center;direction:ltr;\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/label><input  type=\"checkbox\" id=\"item-69e903bca959d\"><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/grannet.co.jp\/column\/mere_exposure_effect\/#1%E3%82%B6%E3%82%A4%E3%82%AA%E3%83%B3%E3%82%B9%E5%8A%B9%E6%9E%9C%E3%81%A8%E3%81%AF%EF%BC%9F\" title=\"1.\u30b6\u30a4\u30aa\u30f3\u30b9\u52b9\u679c\u3068\u306f\uff1f\">1.\u30b6\u30a4\u30aa\u30f3\u30b9\u52b9\u679c\u3068\u306f\uff1f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/grannet.co.jp\/column\/mere_exposure_effect\/#2%E3%82%B6%E3%82%A4%E3%82%AA%E3%83%B3%E3%82%B9%E5%8A%B9%E6%9E%9C%E3%81%AE%E3%83%9E%E3%83%BC%E3%82%B1%E3%83%86%E3%82%A3%E3%83%B3%E3%82%B0%E6%B4%BB%E7%94%A8%E4%BE%8B\" title=\"2.\u30b6\u30a4\u30aa\u30f3\u30b9\u52b9\u679c\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6d3b\u7528\u4f8b\">2.\u30b6\u30a4\u30aa\u30f3\u30b9\u52b9\u679c\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6d3b\u7528\u4f8b<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/grannet.co.jp\/column\/mere_exposure_effect\/#2-1Web%E3%83%9E%E3%83%BC%E3%82%B1%E3%83%86%E3%82%A3%E3%83%B3%E3%82%B0\" title=\"2-1.Web\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\">2-1.Web\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/grannet.co.jp\/column\/mere_exposure_effect\/#2-2%E5%96%B6%E6%A5%AD\" title=\"2-2.\u55b6\u696d\">2-2.\u55b6\u696d<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/grannet.co.jp\/column\/mere_exposure_effect\/#2-3TVCM%E3%81%AA%E3%81%A9%E3%81%AE%E5%BA%83%E5%91%8A\" title=\"2-3.TVCM\u306a\u3069\u306e\u5e83\u544a\">2-3.TVCM\u306a\u3069\u306e\u5e83\u544a<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/grannet.co.jp\/column\/mere_exposure_effect\/#3%E3%82%B6%E3%82%A4%E3%82%AA%E3%83%B3%E3%82%B9%E5%8A%B9%E6%9E%9C%E3%82%92%E7%94%A8%E3%81%84%E3%82%8B%E9%9A%9B%E3%81%AE%E6%B3%A8%E6%84%8F%E7%82%B9\" title=\"3.\u30b6\u30a4\u30aa\u30f3\u30b9\u52b9\u679c\u3092\u7528\u3044\u308b\u969b\u306e\u6ce8\u610f\u70b9\">3.\u30b6\u30a4\u30aa\u30f3\u30b9\u52b9\u679c\u3092\u7528\u3044\u308b\u969b\u306e\u6ce8\u610f\u70b9<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/grannet.co.jp\/column\/mere_exposure_effect\/#3-1%E3%82%B6%E3%82%A4%E3%82%AA%E3%83%B3%E3%82%B9%E5%8A%B9%E6%9E%9C%E3%81%8C%E9%80%86%E5%8A%B9%E6%9E%9C%E3%81%A8%E3%81%AA%E3%82%8B%E3%82%B1%E3%83%BC%E3%82%B9%E3%82%82%E3%81%82%E3%82%8B\" title=\"3-1.\u30b6\u30a4\u30aa\u30f3\u30b9\u52b9\u679c\u304c\u9006\u52b9\u679c\u3068\u306a\u308b\u30b1\u30fc\u30b9\u3082\u3042\u308b\">3-1.\u30b6\u30a4\u30aa\u30f3\u30b9\u52b9\u679c\u304c\u9006\u52b9\u679c\u3068\u306a\u308b\u30b1\u30fc\u30b9\u3082\u3042\u308b<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/grannet.co.jp\/column\/mere_exposure_effect\/#3-2%E3%82%B6%E3%82%A4%E3%82%AA%E3%83%B3%E3%82%B9%E5%8A%B9%E6%9E%9C%E3%82%92%E4%BD%BF%E3%81%A3%E3%81%9F%E6%96%BD%E7%AD%96%E3%81%AF%E9%81%A9%E5%88%87%E3%81%AA%E5%9B%9E%E6%95%B0%E3%83%BB%E9%A0%BB%E5%BA%A6%E3%81%A7%E8%A1%8C%E3%81%86\" title=\"3-2.\u30b6\u30a4\u30aa\u30f3\u30b9\u52b9\u679c\u3092\u4f7f\u3063\u305f\u65bd\u7b56\u306f\u9069\u5207\u306a\u56de\u6570\u30fb\u983b\u5ea6\u3067\u884c\u3046\">3-2.\u30b6\u30a4\u30aa\u30f3\u30b9\u52b9\u679c\u3092\u4f7f\u3063\u305f\u65bd\u7b56\u306f\u9069\u5207\u306a\u56de\u6570\u30fb\u983b\u5ea6\u3067\u884c\u3046<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/grannet.co.jp\/column\/mere_exposure_effect\/#%E3%81%BE%E3%81%A8%E3%82%81\" title=\"\u307e\u3068\u3081\">\u307e\u3068\u3081<\/a><\/li><\/ul><\/nav><\/div>\n <h2 class=\"tt1\"><span class=\"ez-toc-section\" id=\"1%E3%82%B6%E3%82%A4%E3%82%AA%E3%83%B3%E3%82%B9%E5%8A%B9%E6%9E%9C%E3%81%A8%E3%81%AF%EF%BC%9F\"><\/span>1.\u30b6\u30a4\u30aa\u30f3\u30b9\u52b9\u679c\u3068\u306f\uff1f<span class=\"ez-toc-section-end\"><\/span><\/h2> <div class=\"banner\"><img decoding=\"async\" src=\"https:\/\/grannet.co.jp\/column\/wp-content\/uploads\/2021\/12\/img_mere_exposure_effect1.jpg\" alt=\"\u30b6\u30a4\u30aa\u30f3\u30b9\u52b9\u679c\u3068\u306f\uff1f\"><\/div><div class=\"txtbox\"> <p>\u30b6\u30a4\u30aa\u30f3\u30b9\u52b9\u679c\u3068\u306f\u3001<span class=\"txt_bold txt_red\">\u4f55\u5ea6\u3082\u76ee\u306b\u3059\u308b\u3082\u306e\u3084\u4f55\u5ea6\u3082\u4f1a\u3046\u4eba\u306a\u3069\u306b\u5bfe\u3057\u3001\u5f90\u3005\u306b\u597d\u611f\u3092\u62b1\u304f\u3088\u3046\u306b\u306a\u308b\u5fc3\u7406\u52b9\u679c<\/span>\u3067\u3059\u3002\u30a2\u30e1\u30ea\u30ab\u306e\u793e\u4f1a\u5fc3\u7406\u5b66\u8005\u3067\u3042\u308b\u30ed\u30d0\u30fc\u30c8\u30b6\u30a4\u30aa\u30f3\u30b9\u304c1968\u5e74\u306b\u63d0\u5531\u3057\u305f\u3053\u3068\u306b\u3088\u308a\u3001\u5e83\u304f\u77e5\u3089\u308c\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3057\u305f\u3002\u306a\u304a\u3001\u30b6\u30a4\u30aa\u30f3\u30b9\u52b9\u679c\u306f\u3001\u300c\u5358\u7d14\u63a5\u89e6\u52b9\u679c\u300d\u3084\u300c\u719f\u77e5\u6027\u306e\u6cd5\u5247\u300d\u3068\u3082\u547c\u3070\u308c\u307e\u3059\u3002<\/p><p>\u4eba\u306f\u3001\u666e\u6bb5\u63a5\u89e6\u3059\u308b\u3053\u3068\u306e\u306a\u3044\u3082\u306e\u306b\u5bfe\u3057\u3001\u8b66\u6212\u5fc3\u3092\u62b1\u304d\u3084\u3059\u3044\u3082\u306e\u3067\u3059\u3002\u307e\u305f\u3001\u3088\u307b\u3069\u306e\u9b45\u529b\u304c\u306a\u3044\u9650\u308a\u3001\u521d\u3081\u3066\u898b\u805e\u304d\u3059\u308b\u3082\u306e\u306b\u8208\u5473\u3092\u793a\u3059\u3053\u3068\u3082\u3042\u308a\u307e\u305b\u3093\u3002\u3057\u304b\u3057\u3001<span class=\"txt_bold\">\u63a5\u89e6\u6a5f\u4f1a\u304c\u5897\u3048\u308c\u3070\u5897\u3048\u308b\u307b\u3069\u8b66\u6212\u5fc3\u304c\u307b\u3050\u308c\u3001\u89aa\u3057\u307f\u3092\u899a\u3048\u308b<\/span>\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002\u3053\u308c\u304c\u3001\u30b6\u30a4\u30aa\u30f3\u30b9\u52b9\u679c\u306e\u30e1\u30ab\u30cb\u30ba\u30e0\u3067\u3059\u3002<\/p><p>\u30b6\u30a4\u30aa\u30f3\u30b9\u52b9\u679c\u306f\u3001\u6c7a\u3057\u3066\u73cd\u3057\u3044\u3082\u306e\u3067\u306f\u306a\u304f\u3001\u65e5\u5e38\u751f\u6d3b\u306e\u4e2d\u3067\u306f\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u30b6\u30a4\u30aa\u30f3\u30b9\u52b9\u679c\u306e\u4e8b\u4f8b\u304c\u898b\u3089\u308c\u307e\u3059\u3002<\/p><div class=\"borderbox mb2em\"> <ul class=\"list_dot\"> <li>\u6bce\u65e5\u5229\u7528\u3059\u308b\u30b3\u30fc\u30d2\u30fc\u5e97\u306e\u5e97\u54e1\u306b\u5bfe\u3057\u3066\u604b\u611b\u611f\u60c5\u3092\u62b1\u304f<\/li><li>\u540c\u3058\u5e83\u544a\u3092\u4f55\u5ea6\u3082\u898b\u304b\u3051\u308b\u3053\u3068\u3067\u5546\u54c1\u306e\u30d5\u30a1\u30f3\u306b\u306a\u308b<\/li><li>\u6bce\u9031\u30a2\u30cb\u30e1\u3092\u898b\u3066\u3044\u308b\u3046\u3061\u306b\u3001\u30aa\u30fc\u30d7\u30cb\u30f3\u30b0\u3084\u30a8\u30f3\u30c7\u30a3\u30f3\u30b0\u306e\u66f2\u304c\u597d\u304d\u306b\u306a\u308b<\/li><li>\u30c6\u30ec\u30d3\u306b\u3088\u304f\u51fa\u3066\u3044\u308b\u4eba\u6c17\u82b8\u80fd\u4eba\u3092\u597d\u304d\u306b\u306a\u308b<\/li><li>SNS\u3067\u3088\u304f\u898b\u304b\u3051\u308b\u30b9\u30dd\u30c3\u30c8\u306b\u95a2\u5fc3\u3092\u6301\u3061\u3001\u8db3\u3092\u904b\u3093\u3067\u307f\u305f\u304f\u306a\u308b<\/li><\/ul> <\/div><p>\u30b6\u30a4\u30aa\u30f3\u30b9\u52b9\u679c\u3092\u610f\u8b58\u3057\u3066\u751f\u6d3b\u3057\u3066\u307f\u308b\u3068\u3001\u4e0a\u8a18\u4ee5\u5916\u306b\u3082\u3055\u307e\u3056\u307e\u306a\u5834\u9762\u3067\u30b6\u30a4\u30aa\u30f3\u30b9\u52b9\u679c\u767a\u898b\u3067\u304d\u308b\u3067\u3057\u3087\u3046\u3002<\/p><\/div><h2 class=\"tt1\"><span class=\"ez-toc-section\" id=\"2%E3%82%B6%E3%82%A4%E3%82%AA%E3%83%B3%E3%82%B9%E5%8A%B9%E6%9E%9C%E3%81%AE%E3%83%9E%E3%83%BC%E3%82%B1%E3%83%86%E3%82%A3%E3%83%B3%E3%82%B0%E6%B4%BB%E7%94%A8%E4%BE%8B\"><\/span>2.\u30b6\u30a4\u30aa\u30f3\u30b9\u52b9\u679c\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6d3b\u7528\u4f8b<span class=\"ez-toc-section-end\"><\/span><\/h2> <div class=\"txtbox\"> <p>\u30b6\u30a4\u30aa\u30f3\u30b9\u52b9\u679c\u306f\u3001\u30d3\u30b8\u30cd\u30b9\u30b7\u30fc\u30f3\u306e\u3042\u3089\u3086\u308b\u5834\u9762\u3067\u6d3b\u7528\u3055\u308c\u3066\u3044\u307e\u3059\u3002\u7279\u306b\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u9818\u57df\u306b\u304a\u3051\u308b\u30b6\u30a4\u30aa\u30f3\u30b9\u52b9\u679c\u306e\u6c4e\u7528\u6027\u306f\u9ad8\u304f\u3001\u305d\u306e\u6709\u52b9\u6027\u3082\u7121\u8996\u3067\u304d\u308b\u3082\u306e\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u305d\u306e\u305f\u3081\u3001\u4f01\u696d\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u62c5\u5f53\u8005\u306f\u3001\u30b6\u30a4\u30aa\u30f3\u30b9\u52b9\u679c\u306e\u6d3b\u7528\u65b9\u6cd5\u3092\u62bc\u3055\u3048\u3066\u304a\u304f\u3068\u3088\u3044\u3067\u3057\u3087\u3046\u3002<\/p><p>\u4ee5\u4e0b\u3088\u308a\u3001Web\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30fb\u55b6\u696d\u30fbTVCM\u306a\u3069\u306e\u5e83\u544a\u306b\u304a\u3051\u308b\u30b6\u30a4\u30aa\u30f3\u30b9\u52b9\u679c\u306e\u6d3b\u7528\u4e8b\u4f8b\u3092\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p><\/div><h3 class=\"tt2\"><span class=\"ez-toc-section\" id=\"2-1Web%E3%83%9E%E3%83%BC%E3%82%B1%E3%83%86%E3%82%A3%E3%83%B3%E3%82%B0\"><\/span>2-1.Web\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0<span class=\"ez-toc-section-end\"><\/span><\/h3> <div class=\"txtbox\"> <p>Web\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u304a\u3044\u3066\u3001\u30b6\u30a4\u30aa\u30f3\u30b9\u52b9\u679c\u306e\u6d3b\u7528\u306f\u6b20\u304b\u305b\u307e\u305b\u3093\u3002\u4e2d\u3067\u3082\u3001\u30b6\u30a4\u30aa\u30f3\u30b9\u52b9\u679c\u304c\u5927\u3044\u306b\u6d3b\u7528\u3055\u308c\u3066\u3044\u308b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u306f\u3001\u6b21\u306e3\u3064\u3067\u3059\u3002<\/p><div class=\"borderbox mb2em\"> <ul class=\"list_dot\"> <li>\u30ea\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\uff08\u30ea\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\uff09\u5e83\u544a<\/li><li>\u30e1\u30fc\u30eb\u30de\u30ac\u30b8\u30f3<\/li><li>\u30d6\u30ed\u30b0\u30fbSNS<\/li><\/ul> <\/div><p>\u4ee5\u4e0b\u3088\u308a\u3001\u305d\u308c\u305e\u308c\u306e\u65bd\u7b56\u306b\u304a\u3051\u308b\u30b6\u30a4\u30aa\u30f3\u30b9\u52b9\u679c\u306e\u6d3b\u7528\u65b9\u6cd5\u3092\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p><p class=\"mb0\"><span class=\"txt_size_big txt_bold\">\u25cb\u30ea\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\uff08\u30ea\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\uff09\u5e83\u544a<\/span><\/p><div class=\"borderbox mb2em\"> <p>\u30ea\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\uff08\u30ea\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\uff09\u5e83\u544a\u3068\u306f\u3001\u4e00\u5ea6\u81ea\u793e\u306eWeb\u30b5\u30a4\u30c8\u306a\u3069\u3092\u8a2a\u308c\u305f\u3053\u3068\u304c\u3042\u308b\u30e6\u30fc\u30b6\u30fc\u306b\u5bfe\u3057\u3066\u5e83\u544a\u3092\u914d\u4fe1\u3059\u308bWeb\u5e83\u544a\u306e\u4e00\u7a2e\u3067\u3059\u3002<span class=\"txt_bold txt_red\">\u30ea\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u5e83\u544a\u306f\u540c\u4e00\u30e6\u30fc\u30b6\u30fc\u306b\u7e70\u308a\u8fd4\u3057\u914d\u4fe1\u3067\u304d\u308b<\/span>\u305f\u3081\u3001\u30b6\u30a4\u30aa\u30f3\u30b9\u52b9\u679c\u306b\u3088\u308b\u597d\u611f\u5ea6\u3084\u8cfc\u8cb7\u610f\u6b32\u306e\u5411\u4e0a\u3092\u671f\u5f85\u3067\u304d\u307e\u3059\u3002<\/p><\/div><p class=\"mb0\"><span class=\"txt_size_big txt_bold\">\u25cb\u30e1\u30fc\u30eb\u30de\u30ac\u30b8\u30f3<\/span><\/p><div class=\"borderbox mb2em\"> <p>\u30e1\u30fc\u30eb\u30de\u30ac\u30b8\u30f3\u306f\u3001\u8cfc\u8aad\u3092\u5e0c\u671b\u3057\u305f\u30e6\u30fc\u30b6\u30fc\u306b\u5bfe\u3057\u3001\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u306e\u60c5\u5831\u306a\u3069\u3092\u914d\u4fe1\u3059\u308b\u30b5\u30fc\u30d3\u30b9\u3067\u3059\u3002\u5b9a\u671f\u7684\u306b\u30e6\u30fc\u30b6\u30fc\u3078\u30a2\u30d7\u30ed\u30fc\u30c1\u3059\u308b\u3053\u3068\u3067\u3001\u30b6\u30a4\u30aa\u30f3\u30b9\u52b9\u679c\u3092\u559a\u8d77\u3057\u307e\u3059\u3002\u30e6\u30fc\u30b6\u30fc\u306b\u3068\u3063\u3066\u5f79\u7acb\u3064\u60c5\u5831\u3092\u53b3\u9078\u3057\u3066\u914d\u4fe1\u3059\u308c\u3070\u3001\u30b6\u30a4\u30aa\u30f3\u30b9\u52b9\u679c\u304c\u3055\u3089\u306b\u5897\u5e45\u3057\u3001\u9ad8\u3044\u96c6\u5ba2\u52b9\u679c\u3092\u5f97\u3089\u308c\u308b\u3067\u3057\u3087\u3046\u3002<\/p><\/div><p class=\"mb0\"><span class=\"txt_size_big txt_bold\">\u25cb\u30d6\u30ed\u30b0\u30fbSNS<\/span><\/p><div class=\"borderbox mb2em\"> <p>\u30d6\u30ed\u30b0\u3084SNS\u3067\u3053\u307e\u3081\u306b\u60c5\u5831\u767a\u4fe1\u3092\u884c\u3046\u3053\u3068\u3082\u3001\u30b6\u30a4\u30aa\u30f3\u30b9\u52b9\u679c\u3092\u72d9\u3048\u308bWeb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u3067\u3059\u3002\u30d6\u30ed\u30b0\u3067\u306f\u8aad\u8005\u6a5f\u80fd\u3084\u901a\u77e5\u6a5f\u80fd\u306e\u8a2d\u7f6e\u3001SNS\u3067\u306f\u30d5\u30a9\u30ed\u30ef\u30fc\u306e\u7372\u5f97\u3084SNS\u5e83\u544a\u306e\u6d3b\u7528\u306a\u3069\u306b\u3088\u308a\u3001\u30b6\u30a4\u30aa\u30f3\u30b9\u52b9\u679c\u306e\u5411\u4e0a\u3092\u56f3\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u30d6\u30ed\u30b0\u3082SNS\u3082\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u8cea\u3092\u9ad8\u3081\u308b\u3053\u3068\u304c\u30ad\u30fc\u30dd\u30a4\u30f3\u30c8\u3068\u306a\u308b\u3067\u3057\u3087\u3046\u3002<\/p><\/div><p>\u306a\u304a\u3001\u30a2\u30d7\u30ea\u3092\u914d\u4fe1\u3057\u3066\u3044\u308b\u5834\u5408\u306b\u306f\u3001\u30d7\u30c3\u30b7\u30e5\u901a\u77e5\u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u3082\u304a\u3059\u3059\u3081\u3067\u3059\u3002\u30d7\u30c3\u30b7\u30e5\u901a\u77e5\u306b\u3088\u3063\u3066\u3001\u30a2\u30d7\u30ea\u306e\u60c5\u5831\u3092\u4f55\u5ea6\u3082\u8868\u793a\u3055\u305b\u308b\u3053\u3068\u3067\u3001\u30b6\u30a4\u30aa\u30f3\u30b9\u52b9\u679c\u3092\u5f15\u304d\u51fa\u305b\u307e\u3059\u3002<\/p><\/div><h3 class=\"tt2\"><span class=\"ez-toc-section\" id=\"2-2%E5%96%B6%E6%A5%AD\"><\/span>2-2.\u55b6\u696d<span class=\"ez-toc-section-end\"><\/span><\/h3> <div class=\"banner\"><img decoding=\"async\" src=\"https:\/\/grannet.co.jp\/column\/wp-content\/uploads\/2021\/12\/img_mere_exposure_effect2-2.jpg\" alt=\"\u55b6\u696d\"><\/div><div class=\"txtbox\"> <p>\u4e00\u5ea6\u65ad\u3089\u308c\u305f\u55b6\u696d\u5148\u306b\u8db3\u3092\u904b\u3076\u3088\u308a\u3082\u3001\u65b0\u3057\u3044\u55b6\u696d\u5148\u3092\u63a2\u3057\u305f\u65b9\u304c\u55b6\u696d\u52b9\u7387\u3092\u9ad8\u3081\u3089\u308c\u308b\u306e\u3067\u306f\u306a\u3044\u304b\u3068\u8003\u3048\u308b\u4eba\u306f\u591a\u3044\u3067\u3057\u3087\u3046\u3002<\/p><p>\u3057\u304b\u3057\u5b9f\u306f\u3001\u65b0\u3057\u3044\u55b6\u696d\u5148\u3092\u63a2\u3059\u3088\u308a\u3082\u3001\u4e00\u5ea6\u65ad\u3089\u308c\u305f\u55b6\u696d\u5148\u306b\u8db3\u3057\u3052\u304f\u901a\u3063\u305f\u65b9\u304c\u3001\u55b6\u696d\u306e\u6210\u529f\u7387\u304c\u9ad8\u3044\u3068\u8a00\u308f\u308c\u3066\u3044\u307e\u3059\u3002\u306a\u305c\u306a\u3089\u3001<span class=\"txt_bold txt_red\">\u55b6\u696d\u5148\u306b\u4f55\u5ea6\u3082\u63a5\u89e6\u3059\u308b\u3053\u3068\u306b\u3088\u3063\u3066\u30b6\u30a4\u30aa\u30f3\u30b9\u52b9\u679c\u304c\u559a\u8d77\u3055\u308c\u3001\u826f\u597d\u306a\u95a2\u4fc2\u3092\u7bc9\u3051\u308b<\/span>\u305f\u3081\u3067\u3059\u3002<\/p><p>\u306f\u3058\u3081\u306f\u300c\u4f55\u3092\u58f2\u308a\u3064\u3051\u3089\u308c\u308b\u306e\u304b\u300d\u3068\u8eab\u69cb\u3048\u3066\u3044\u305f\u55b6\u696d\u5148\u3082\u3001\u55b6\u696d\u62c5\u5f53\u8005\u306e\u4eba\u3068\u306a\u308a\u3092\u77e5\u308b\u3046\u3061\u306b\u3001\u300c\u8a71\u304f\u3089\u3044\u306f\u805e\u3044\u3066\u307f\u3088\u3046\u304b\u300d\u3068\u614b\u5ea6\u3092\u8edf\u5316\u3055\u305b\u308b\u3053\u3068\u306f\u5c11\u306a\u304f\u3042\u308a\u307e\u305b\u3093\u3002\u307e\u305f\u3001\u55b6\u696d\u5148\u306b\u82e6\u624b\u610f\u8b58\u3092\u6301\u3063\u3066\u3044\u305f\u55b6\u696d\u81ea\u8eab\u3082\u3001\u4f55\u5ea6\u3082\u63a5\u3059\u308b\u3046\u3061\u306b\u55b6\u696d\u5148\u306b\u597d\u611f\u3092\u6301\u3064\u3088\u3046\u306b\u306a\u308a\u3001\u55b6\u696d\u5148\u306e\u30cb\u30fc\u30ba\u306b\u6cbf\u3046\u55b6\u696d\u6d3b\u52d5\u304c\u884c\u3044\u3084\u3059\u304f\u306a\u308b\u3067\u3057\u3087\u3046\u3002<\/p><\/div><h3 class=\"tt2\"><span class=\"ez-toc-section\" id=\"2-3TVCM%E3%81%AA%E3%81%A9%E3%81%AE%E5%BA%83%E5%91%8A\"><\/span>2-3.TVCM\u306a\u3069\u306e\u5e83\u544a<span class=\"ez-toc-section-end\"><\/span><\/h3> <div class=\"txtbox\"> <p>\u304a\u5e97\u306b\u4f3c\u305f\u3088\u3046\u306a\u5546\u54c1\u304c\u305f\u304f\u3055\u3093\u4e26\u3093\u3067\u3044\u308b\u4e2d\u3067\u3001TVCM\u3067\u898b\u305f\u3053\u3068\u304c\u3042\u308b\u5546\u54c1\u3092\u9078\u3093\u3060\u7d4c\u9a13\u304c\u3042\u308b\u4eba\u306f\u5c11\u306a\u304f\u306a\u3044\u3067\u3057\u3087\u3046\u3002\u3053\u308c\u306f\u3001<span class=\"txt_bold txt_red\">\u4f55\u5ea6\u3082\u540c\u3058TVCM\u3092\u898b\u3066\u3044\u308b\u3046\u3061\u306b\u30b6\u30a4\u30aa\u30f3\u30b9\u52b9\u679c\u304c\u751f\u3058\u3001\u305d\u306e\u5546\u54c1\u304c\u3072\u3068\u304d\u308f\u512a\u308c\u3066\u3044\u308b\u3082\u306e\u3060\u3068\u611f\u3058\u3089\u308c\u308b\u3088\u3046\u306b\u306a\u3063\u305f\u305f\u3081<\/span>\u3067\u3059\u3002<\/p><p>TVCM\u4ee5\u5916\u306b\u3082\u3001\u30e9\u30b8\u30aaCM\u3084\u5c4b\u5916\u5e83\u544a\u306a\u3069\u3001\u305f\u304f\u3055\u3093\u306e\u4eba\u304c\u4f55\u5ea6\u3082\u76ee\u306b\u3057\u305f\u308a\u8033\u306b\u3057\u305f\u308a\u3059\u308b\u5e83\u544a\u306b\u306f\u3001\u3088\u308a\u591a\u304f\u306e\u4eba\u306b\u30b6\u30a4\u30aa\u30f3\u30b9\u52b9\u679c\u3092\u3082\u305f\u3089\u3059\u3053\u3068\u3092\u671f\u5f85\u3067\u304d\u307e\u3059\u3002\u3053\u308c\u3089\u306e\u5e83\u544a\u624b\u6cd5\u3092\u6d3b\u7528\u3057\u3001\u4eba\u3005\u306e\u5370\u8c61\u306b\u5f37\u304f\u6b8b\u308b\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u3092\u7e70\u308a\u8fd4\u3057\u5b9f\u65bd\u3059\u308c\u3070\u3001\u5b9f\u8cea\u7684\u306a\u5e02\u5834\u306e\u72ec\u5360\u3082\u76ee\u6307\u305b\u308b\u3067\u3057\u3087\u3046\u3002<\/p><\/div><h2 class=\"tt1\"><span class=\"ez-toc-section\" id=\"3%E3%82%B6%E3%82%A4%E3%82%AA%E3%83%B3%E3%82%B9%E5%8A%B9%E6%9E%9C%E3%82%92%E7%94%A8%E3%81%84%E3%82%8B%E9%9A%9B%E3%81%AE%E6%B3%A8%E6%84%8F%E7%82%B9\"><\/span>3.\u30b6\u30a4\u30aa\u30f3\u30b9\u52b9\u679c\u3092\u7528\u3044\u308b\u969b\u306e\u6ce8\u610f\u70b9<span class=\"ez-toc-section-end\"><\/span><\/h2> <div class=\"txtbox\"> 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