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class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/grannet.co.jp\/column\/about_panda_update\/#2-4%E7%89%B9%E5%AE%9A%E3%81%AE%E3%82%AD%E3%83%BC%E3%83%AF%E3%83%BC%E3%83%89%E3%81%A7%E4%B8%8A%E4%BD%8D%E8%A1%A8%E7%A4%BA%E3%82%92%E7%8B%99%E3%81%86%E3%81%9F%E3%82%81%E3%81%A0%E3%81%91%E3%81%AB%E4%BD%9C%E3%82%89%E3%82%8C%E3%81%9F%E3%83%9A%E3%83%BC%E3%82%B8\" title=\"2-4.\u7279\u5b9a\u306e\u30ad\u30fc\u30ef\u30fc\u30c9\u3067\u4e0a\u4f4d\u8868\u793a\u3092\u72d9\u3046\u305f\u3081\u3060\u3051\u306b\u4f5c\u3089\u308c\u305f\u30da\u30fc\u30b8\">2-4.\u7279\u5b9a\u306e\u30ad\u30fc\u30ef\u30fc\u30c9\u3067\u4e0a\u4f4d\u8868\u793a\u3092\u72d9\u3046\u305f\u3081\u3060\u3051\u306b\u4f5c\u3089\u308c\u305f\u30da\u30fc\u30b8<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/grannet.co.jp\/column\/about_panda_update\/#3%E3%83%91%E3%83%B3%E3%83%80%E3%82%A2%E3%83%83%E3%83%97%E3%83%87%E3%83%BC%E3%83%88%E3%81%AB%E5%AF%BE%E3%81%99%E3%82%8B%E5%AF%BE%E7%AD%963%E3%81%A4\" title=\"3.\u30d1\u30f3\u30c0\u30a2\u30c3\u30d7\u30c7\u30fc\u30c8\u306b\u5bfe\u3059\u308b\u5bfe\u7b563\u3064\">3.\u30d1\u30f3\u30c0\u30a2\u30c3\u30d7\u30c7\u30fc\u30c8\u306b\u5bfe\u3059\u308b\u5bfe\u7b563\u3064<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/grannet.co.jp\/column\/about_panda_update\/#3-1E-E-A-T%E3%82%92%E6%BA%80%E3%81%9F%E3%81%97%E3%81%9F%E3%82%B3%E3%83%B3%E3%83%86%E3%83%B3%E3%83%84%E3%82%92%E4%BD%9C%E3%82%8B\" title=\"3-1.E-E-A-T\u3092\u6e80\u305f\u3057\u305f\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u4f5c\u308b\">3-1.E-E-A-T\u3092\u6e80\u305f\u3057\u305f\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u4f5c\u308b<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/grannet.co.jp\/column\/about_panda_update\/#3-2%E6%A4%9C%E7%B4%A2%E6%84%8F%E5%9B%B3%E3%81%AB%E6%B2%BF%E3%81%86%E3%82%B3%E3%83%B3%E3%83%86%E3%83%B3%E3%83%84%E3%82%92%E4%BD%9C%E3%82%8B\" title=\"3-2.\u691c\u7d22\u610f\u56f3\u306b\u6cbf\u3046\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u4f5c\u308b\">3-2.\u691c\u7d22\u610f\u56f3\u306b\u6cbf\u3046\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u4f5c\u308b<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/grannet.co.jp\/column\/about_panda_update\/#3-3%E3%83%9A%E3%83%BC%E3%82%B8%E3%81%AE%E5%88%A9%E4%BE%BF%E6%80%A7%E3%82%92%E9%AB%98%E3%82%81%E3%82%8B\" title=\"3-3.\u30da\u30fc\u30b8\u306e\u5229\u4fbf\u6027\u3092\u9ad8\u3081\u308b\">3-3.\u30da\u30fc\u30b8\u306e\u5229\u4fbf\u6027\u3092\u9ad8\u3081\u308b<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/grannet.co.jp\/column\/about_panda_update\/#4%E3%83%9A%E3%83%8A%E3%83%AB%E3%83%86%E3%82%A3%E3%81%AE%E7%A2%BA%E8%AA%8D%E6%96%B9%E6%B3%95\" title=\"4.\u30da\u30ca\u30eb\u30c6\u30a3\u306e\u78ba\u8a8d\u65b9\u6cd5\">4.\u30da\u30ca\u30eb\u30c6\u30a3\u306e\u78ba\u8a8d\u65b9\u6cd5<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/grannet.co.jp\/column\/about_panda_update\/#5%E3%83%9A%E3%83%8A%E3%83%AB%E3%83%86%E3%82%A3%E3%82%92%E5%8F%97%E3%81%91%E3%81%9F%E3%81%A8%E3%81%8D%E3%81%AE%E5%AF%BE%E5%87%A6%E6%B3%952%E3%81%A4\" title=\"5.\u30da\u30ca\u30eb\u30c6\u30a3\u3092\u53d7\u3051\u305f\u3068\u304d\u306e\u5bfe\u51e6\u6cd52\u3064\">5.\u30da\u30ca\u30eb\u30c6\u30a3\u3092\u53d7\u3051\u305f\u3068\u304d\u306e\u5bfe\u51e6\u6cd52\u3064<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/grannet.co.jp\/column\/about_panda_update\/#5-1%E6%97%A2%E5%AD%98%E3%82%B3%E3%83%B3%E3%83%86%E3%83%B3%E3%83%84%E3%82%92%E3%83%AA%E3%83%A9%E3%82%A4%E3%83%88%E3%81%99%E3%82%8B\" title=\"5-1.\u65e2\u5b58\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u30ea\u30e9\u30a4\u30c8\u3059\u308b\">5-1.\u65e2\u5b58\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u30ea\u30e9\u30a4\u30c8\u3059\u308b<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/grannet.co.jp\/column\/about_panda_update\/#5-2%E4%BD%8E%E5%93%81%E8%B3%AA%E3%81%AA%E3%82%B3%E3%83%B3%E3%83%86%E3%83%B3%E3%83%84%E3%82%92noindex%E3%81%AB%E3%81%99%E3%82%8B\" title=\"5-2.\u4f4e\u54c1\u8cea\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u3092noindex\u306b\u3059\u308b\">5-2.\u4f4e\u54c1\u8cea\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u3092noindex\u306b\u3059\u308b<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/grannet.co.jp\/column\/about_panda_update\/#6%E3%82%B3%E3%83%B3%E3%83%86%E3%83%B3%E3%83%84%E3%81%AE%E5%93%81%E8%B3%AA%E3%82%92%E9%AB%98%E3%82%81%E3%82%8B%E3%81%9F%E3%82%81%E3%81%AE%E3%83%81%E3%82%A7%E3%83%83%E3%82%AF%E3%83%9D%E3%82%A4%E3%83%B3%E3%83%88\" title=\"6.\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u54c1\u8cea\u3092\u9ad8\u3081\u308b\u305f\u3081\u306e\u30c1\u30a7\u30c3\u30af\u30dd\u30a4\u30f3\u30c8\">6.\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u54c1\u8cea\u3092\u9ad8\u3081\u308b\u305f\u3081\u306e\u30c1\u30a7\u30c3\u30af\u30dd\u30a4\u30f3\u30c8<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/grannet.co.jp\/column\/about_panda_update\/#6-1%E8%AA%AD%E8%80%85%E3%81%AE%E7%9F%A5%E3%82%8A%E3%81%9F%E3%81%84%E6%83%85%E5%A0%B1%E3%82%92%E9%81%8E%E4%B8%8D%E8%B6%B3%E3%81%AA%E3%81%8F%E4%BC%9D%E3%81%88%E3%81%A6%E3%81%84%E3%82%8B%E3%81%8B\" title=\"6-1.\u8aad\u8005\u306e\u77e5\u308a\u305f\u3044\u60c5\u5831\u3092\u904e\u4e0d\u8db3\u306a\u304f\u4f1d\u3048\u3066\u3044\u308b\u304b\">6-1.\u8aad\u8005\u306e\u77e5\u308a\u305f\u3044\u60c5\u5831\u3092\u904e\u4e0d\u8db3\u306a\u304f\u4f1d\u3048\u3066\u3044\u308b\u304b<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/grannet.co.jp\/column\/about_panda_update\/#6-2%E5%B0%82%E9%96%80%E7%9F%A5%E8%AD%98%E3%81%8C%E3%81%82%E3%82%8B%E4%BA%BA%E9%96%93%E3%81%8C%E6%9B%B8%E3%81%84%E3%81%A6%E3%81%84%E3%82%8B%E3%83%BB%E7%9B%A3%E4%BF%AE%E3%81%97%E3%81%A6%E3%81%84%E3%82%8B%E3%81%8B\" title=\"6-2.\u5c02\u9580\u77e5\u8b58\u304c\u3042\u308b\u4eba\u9593\u304c\u66f8\u3044\u3066\u3044\u308b\u30fb\u76e3\u4fee\u3057\u3066\u3044\u308b\u304b\">6-2.\u5c02\u9580\u77e5\u8b58\u304c\u3042\u308b\u4eba\u9593\u304c\u66f8\u3044\u3066\u3044\u308b\u30fb\u76e3\u4fee\u3057\u3066\u3044\u308b\u304b<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/grannet.co.jp\/column\/about_panda_update\/#6-3%E5%AE%9F%E4%BD%93%E9%A8%93%E3%82%84%E7%8B%AC%E8%87%AA%E6%83%85%E5%A0%B1%E3%81%AA%E3%81%A9%E3%81%AE%E3%81%BB%E3%81%8B%E3%81%AE%E8%A8%98%E4%BA%8B%E3%81%AB%E3%81%AA%E3%81%84%E6%83%85%E5%A0%B1%E3%81%8C%E5%90%AB%E3%81%BE%E3%82%8C%E3%81%A6%E3%81%84%E3%82%8B%E3%81%8B\" title=\"6-3.\u5b9f\u4f53\u9a13\u3084\u72ec\u81ea\u60c5\u5831\u306a\u3069\u306e\u307b\u304b\u306e\u8a18\u4e8b\u306b\u306a\u3044\u60c5\u5831\u304c\u542b\u307e\u308c\u3066\u3044\u308b\u304b\">6-3.\u5b9f\u4f53\u9a13\u3084\u72ec\u81ea\u60c5\u5831\u306a\u3069\u306e\u307b\u304b\u306e\u8a18\u4e8b\u306b\u306a\u3044\u60c5\u5831\u304c\u542b\u307e\u308c\u3066\u3044\u308b\u304b<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-23\" href=\"https:\/\/grannet.co.jp\/column\/about_panda_update\/#7%E7%94%9F%E6%88%90AI%E6%99%82%E4%BB%A3%E3%81%A0%E3%81%8B%E3%82%89%E3%81%93%E3%81%9D%E3%83%91%E3%83%B3%E3%83%80%E3%82%A2%E3%83%83%E3%83%97%E3%83%87%E3%83%BC%E3%83%88%E3%81%AE%E8%80%83%E3%81%88%E6%96%B9%E3%81%AF%E6%9C%89%E5%8A%B9\" title=\"7.\u751f\u6210AI\u6642\u4ee3\u3060\u304b\u3089\u3053\u305d\u30d1\u30f3\u30c0\u30a2\u30c3\u30d7\u30c7\u30fc\u30c8\u306e\u8003\u3048\u65b9\u306f\u6709\u52b9\">7.\u751f\u6210AI\u6642\u4ee3\u3060\u304b\u3089\u3053\u305d\u30d1\u30f3\u30c0\u30a2\u30c3\u30d7\u30c7\u30fc\u30c8\u306e\u8003\u3048\u65b9\u306f\u6709\u52b9<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-24\" href=\"https:\/\/grannet.co.jp\/column\/about_panda_update\/#7-1%E7%94%9F%E6%88%90AI%E6%A4%9C%E7%B4%A2%E3%81%A7%E3%82%82%E3%82%B3%E3%83%B3%E3%83%86%E3%83%B3%E3%83%84%E3%81%AE%E5%93%81%E8%B3%AA%E3%81%8C%E9%87%8D%E8%A6%81%E3%81%AA%E7%90%86%E7%94%B1\" title=\"7-1.\u751f\u6210AI\u691c\u7d22\u3067\u3082\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u54c1\u8cea\u304c\u91cd\u8981\u306a\u7406\u7531\">7-1.\u751f\u6210AI\u691c\u7d22\u3067\u3082\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u54c1\u8cea\u304c\u91cd\u8981\u306a\u7406\u7531<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-25\" href=\"https:\/\/grannet.co.jp\/column\/about_panda_update\/#7-2%E5%B0%8F%E6%89%8B%E5%85%88%E3%81%AE%E3%80%8CAI%E5%AF%BE%E7%AD%96%E3%80%8D%E3%81%AE%E5%8A%B9%E6%9E%9C%E3%81%8C%E8%96%84%E3%81%84%E7%90%86%E7%94%B1\" title=\"7-2.\u5c0f\u624b\u5148\u306e\u300cAI\u5bfe\u7b56\u300d\u306e\u52b9\u679c\u304c\u8584\u3044\u7406\u7531\">7-2.\u5c0f\u624b\u5148\u306e\u300cAI\u5bfe\u7b56\u300d\u306e\u52b9\u679c\u304c\u8584\u3044\u7406\u7531<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-26\" href=\"https:\/\/grannet.co.jp\/column\/about_panda_update\/#8%E3%83%91%E3%83%B3%E3%83%80%E3%82%A2%E3%83%83%E3%83%97%E3%83%87%E3%83%BC%E3%83%88%E3%81%AB%E3%81%A4%E3%81%84%E3%81%A6%E3%81%AE%E3%82%88%E3%81%8F%E3%81%82%E3%82%8B%E8%B3%AA%E5%95%8F%E3%81%A8%E5%9B%9E%E7%AD%94%EF%BC%88Q_A%EF%BC%89\" title=\"8.\u30d1\u30f3\u30c0\u30a2\u30c3\u30d7\u30c7\u30fc\u30c8\u306b\u3064\u3044\u3066\u306e\u3088\u304f\u3042\u308b\u8cea\u554f\u3068\u56de\u7b54\uff08Q&amp;A\uff09\">8.\u30d1\u30f3\u30c0\u30a2\u30c3\u30d7\u30c7\u30fc\u30c8\u306b\u3064\u3044\u3066\u306e\u3088\u304f\u3042\u308b\u8cea\u554f\u3068\u56de\u7b54\uff08Q&amp;A\uff09<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-27\" href=\"https:\/\/grannet.co.jp\/column\/about_panda_update\/#%E3%81%BE%E3%81%A8%E3%82%81\" title=\"\u307e\u3068\u3081\">\u307e\u3068\u3081<\/a><\/li><\/ul><\/nav><\/div>\n\r\n\r\n<section id=\"section-1\" aria-labelledby=\"h-section-1\">\r\n<h2 class=\"tt1\" id=\"h-section-1\"><span class=\"ez-toc-section\" id=\"1%E3%83%91%E3%83%B3%E3%83%80%E3%82%A2%E3%83%83%E3%83%97%E3%83%87%E3%83%BC%E3%83%88%E3%81%A8%E3%81%AF%EF%BC%9F\"><\/span>1.\u30d1\u30f3\u30c0\u30a2\u30c3\u30d7\u30c7\u30fc\u30c8\u3068\u306f\uff1f<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n<div class=\"banner\"><img decoding=\"async\" src=\"https:\/\/grannet.co.jp\/column\/wp-content\/uploads\/2022\/06\/img_about_panda_update1.jpg\" alt=\"\u30d1\u30f3\u30c0\u30a2\u30c3\u30d7\u30c7\u30fc\u30c8\u3068\u306f\uff1f\"><\/div>\r\n<div class=\"txtbox\">\r\n<p><strong class=\"txt_red\"><dfn id=\"def-panda-update\">\u30d1\u30f3\u30c0\u30a2\u30c3\u30d7\u30c7\u30fc\u30c8<\/dfn>\u3068\u306f\u3001\u4f4e\u54c1\u8cea\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u691c\u7d22\u9806\u4f4d\u3092\u4e0b\u3052\u3001\u9ad8\u54c1\u8cea\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u6b63\u3057\u304f\u8a55\u4fa1\u3059\u308b\u305f\u3081\u306bGoogle\u304c\u5c0e\u5165\u3057\u305f\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u3067\u3059\u3002<\/strong>2011\u5e74\u306b\u82f1\u8a9e\u570f\u3067\u521d\u3081\u3066\u5c0e\u5165\u3055\u308c\u30012012\u5e74\u306b\u306f\u65e5\u672c\u8a9e\u3092\u542b\u3080\u5404\u8a00\u8a9e\u3078\u5c55\u958b\u3055\u308c\u307e\u3057\u305f\u3002\u8a55\u4fa1\u306e\u5bfe\u8c61\u304c\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u54c1\u8cea\u3067\u3042\u308b\u70b9\u304c\u3001\u30d1\u30f3\u30c0\u30a2\u30c3\u30d7\u30c7\u30fc\u30c8\u306e\u7279\u5fb4\u3067\u3059\u3002<\/p>\r\n<p><span class=\"txt_bold\">\u30d1\u30f3\u30c0\u30a2\u30c3\u30d7\u30c7\u30fc\u30c8\u306f\u30012016\u5e74\u306eGoogle\u767a\u8868\u4ee5\u964d\u3001\u30b3\u30a2\u30e9\u30f3\u30ad\u30f3\u30b0\u30b7\u30b9\u30c6\u30e0\u306e\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u306e\u4e00\u90e8\u3068\u3057\u3066\u7d44\u307f\u8fbc\u307e\u308c\u3066\u3044\u307e\u3059\u3002<\/span><\/p>\r\n<p>\u3053\u3053\u304b\u3089\u306f\u3001\u30d1\u30f3\u30c0\u30a2\u30c3\u30d7\u30c7\u30fc\u30c8\u304c\u5c0e\u5165\u3055\u308c\u305f\u7406\u7531\u3092\u8aac\u660e\u3057\u307e\u3059\u3002<\/p>\r\n<\/div>\r\n<section id=\"section-1-1\" aria-labelledby=\"h-section-1-1\">\r\n<h3 class=\"tt2\" id=\"h-section-1-1\"><span class=\"ez-toc-section\" id=\"1-1%E3%83%91%E3%83%B3%E3%83%80%E3%82%A2%E3%83%83%E3%83%97%E3%83%87%E3%83%BC%E3%83%88%E3%81%AE%E5%B0%8E%E5%85%A5%E7%90%86%E7%94%B1\"><\/span>1-1.\u30d1\u30f3\u30c0\u30a2\u30c3\u30d7\u30c7\u30fc\u30c8\u306e\u5c0e\u5165\u7406\u7531<span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n<div class=\"txtbox\">\r\n<p><span class=\"txt_bold txt_red\">\u30d1\u30f3\u30c0\u30a2\u30c3\u30d7\u30c7\u30fc\u30c8\u304c\u5c0e\u5165\u3055\u308c\u305f\u7406\u7531\u306f\u3001\u4f4e\u54c1\u8cea\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u304c\u691c\u7d22\u4e0a\u4f4d\u306b\u96c6\u307e\u308a\u3084\u3059\u3044\u72b6\u614b\u3092\u662f\u6b63\u3059\u308b\u305f\u3081\u3067\u3059\u3002<\/span>\u5c0e\u5165\u524d\u306eGoogle\u3067\u306f\u3001\u4ed6\u793e\u3084\u4ed6\u56e3\u4f53\u306e\u8a18\u4e8b\u3092\u4e38\u3054\u3068\u30b3\u30d4\u30fc\u3057\u3066\u91cf\u7523\u3057\u305f\u30da\u30fc\u30b8\u304c\u3001\u60c5\u5831\u91cf\u306e\u591a\u3044\u512a\u308c\u305f\u30b3\u30f3\u30c6\u30f3\u30c4\u3068\u8aa4\u3063\u3066\u8a55\u4fa1\u3055\u308c\u308b\u5834\u5408\u304c\u3042\u308a\u307e\u3057\u305f\u3002\u305d\u306e\u7d50\u679c\u3001\u30e6\u30fc\u30b6\u30fc\u306b\u3068\u3063\u3066\u6709\u76ca\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u304c\u691c\u7d22\u7d50\u679c\u306b\u57cb\u3082\u308c\u308b\u554f\u984c\u304c\u751f\u3058\u3066\u3044\u307e\u3057\u305f\u3002<\/p>\r\n<p>Google\u306f\u3001\u30b3\u30d4\u30fc\u30b3\u30f3\u30c6\u30f3\u30c4\u304c\u72ec\u81ea\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u57cb\u3082\u308c\u3055\u305b\u308b\u554f\u984c\u3092\u3001\u30e6\u30fc\u30b6\u30fc\u304b\u3089\u306e\u610f\u898b\u3092\u901a\u3058\u3066\u628a\u63e1\u3057\u3066\u3044\u307e\u3057\u305f\u3002\u7279\u306b\u65e5\u672c\u30e6\u30fc\u30b6\u30fc\u304b\u3089\u591a\u304f\u306e\u610f\u898b\u304c\u5bc4\u305b\u3089\u308c\u305f\u7d50\u679c\u3001\u30d1\u30f3\u30c0\u30a2\u30c3\u30d7\u30c7\u30fc\u30c8\u304c\u884c\u308f\u308c\u307e\u3057\u305f\u3002<\/p>\r\n<div class=\"borderbox mb2em\">\r\n<p>Google \u306f\u65e5\u3005\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u307f\u306a\u3055\u307e\u304b\u3089\u6570\u591a\u304f\u306e\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u3092\u9802\u3044\u3066\u3044\u307e\u3059\u3002\u4e2d\u3067\u3082\u65e5\u672c\u306e\u30e6\u30fc\u30b6\u30fc\u306e\u65b9\u304b\u3089\u5bc4\u305b\u3089\u308c\u308b\u3054\u610f\u898b\u306e\u4e2d\u306b\u306f\u3001\u72ec\u81ea\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u6301\u3064\u30b5\u30a4\u30c8\u304c\u3001\u307b\u304b\u306e\u30b5\u30a4\u30c8\u304b\u3089\u306e\u30b3\u30d4\u30fc\u3067\u69cb\u6210\u3055\u308c\u308b\u30b5\u30a4\u30c8\u306b\u57cb\u3082\u308c\u3066\u3057\u307e\u3044\u3001\u898b\u3064\u3051\u3065\u3089\u3044\u3068\u3044\u3046\u3054\u610f\u898b\u304c\u591a\u6570\u3042\u308a\u307e\u3057\u305f\u3002\u3053\u306e\u554f\u984c\u306b\u5bfe\u51e6\u3059\u308b\u305f\u3081\u306b\u3001\u4eca\u56de\u306e\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u306e\u30a2\u30c3\u30d7\u30c7\u30fc\u30c8\u3067\u306f\u3001\u72ec\u81ea\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u6301\u3064\u30b5\u30a4\u30c8\u3092\u3088\u308a\u7a4d\u6975\u7684\u306b\u8868\u793a\u3059\u308b\u3088\u3046\u5909\u66f4\u3092\u5b9f\u65bd\u3057\u307e\u3057\u305f\u3002<\/p>\r\n<\/div>\r\n<p>\uff08\u5f15\u7528\uff1a<a href=\"https:\/\/developers.google.com\/search\/blog\/2012\/10\/google-search-algorithm-change?hl=ja\" target=\"_blank\" rel=\"noopener noreferrer\">Google Search Central Blog\u300c\u72ec\u81ea\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u3088\u308a\u9ad8\u304f\u8a55\u4fa1\u3059\u308b\u305f\u3081\u306b\u300d<\/a>\u3000\u5f15\u7528\u65e52026\/6\/15\uff09<\/p>\r\n<p><span class=\"txt_bold\">\u30d1\u30f3\u30c0\u30a2\u30c3\u30d7\u30c7\u30fc\u30c8\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u610f\u898b\u3092\u53cd\u6620\u3057\u3066\u3001\u4f4e\u54c1\u8cea\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u3078\u306e\u8aa4\u3063\u305f\u9ad8\u8a55\u4fa1\u3092\u9632\u304e\u3001\u9ad8\u54c1\u8cea\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u6b63\u3057\u304f\u8a55\u4fa1\u3059\u308b\u3053\u3068\u3092\u76ee\u7684\u3068\u3057\u3066\u3044\u307e\u3059\u3002<\/span>\u9ad8\u54c1\u8cea\u3068\u8a8d\u3081\u3089\u308c\u305f\u30b3\u30f3\u30c6\u30f3\u30c4\u306f\u5f93\u6765\u3088\u308a\u4e0a\u4f4d\u306b\u8868\u793a\u3055\u308c\u308b\u305f\u3081\u3001\u72ec\u81ea\u6027\u306e\u3042\u308b\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u4f5c\u6210\u3059\u308b\u30b5\u30a4\u30c8\u306b\u3068\u3063\u3066\u306f\u8ffd\u3044\u98a8\u306b\u306a\u308a\u307e\u3057\u305f\u3002<\/p>\r\n<\/div>\r\n<\/section>\r\n<section id=\"section-1-2\" aria-labelledby=\"h-section-1-2\">\r\n<h3 class=\"tt2\" id=\"h-section-1-2\"><span class=\"ez-toc-section\" id=\"1-2%E3%83%91%E3%83%B3%E3%83%80%E3%82%A2%E3%83%83%E3%83%97%E3%83%87%E3%83%BC%E3%83%88%E3%81%AE%E6%AD%B4%E5%8F%B2\"><\/span>1-2.\u30d1\u30f3\u30c0\u30a2\u30c3\u30d7\u30c7\u30fc\u30c8\u306e\u6b74\u53f2<span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n<div class=\"txtbox\">\r\n<p><span class=\"txt_bold txt_red\">\u30d1\u30f3\u30c0\u30a2\u30c3\u30d7\u30c7\u30fc\u30c8\u306e\u6b74\u53f2\u306f\u30012011\u5e742\u6708\u306e\u521d\u56de\u5c0e\u5165\u304b\u30892016\u5e741\u6708\u306e\u30b3\u30a2\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u3078\u306e\u7d71\u5408\u307e\u3067\u3001\u7d045\u5e74\u9593\u306b\u308f\u305f\u308a\u307e\u3059\u3002<\/span>\u3053\u306e\u671f\u9593\u306bGoogle\u306f20\u56de\u4ee5\u4e0a\u306e\u66f4\u65b0\u3092\u91cd\u306d\u3001\u4f4e\u54c1\u8cea\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u898b\u5206\u3051\u308b\u7cbe\u5ea6\u3092\u9ad8\u3081\u3066\u304d\u307e\u3057\u305f\u3002\u5c0e\u5165\u304b\u3089\u7d71\u5408\u307e\u3067\u306e\u6d41\u308c\u3092\u305f\u3069\u308b\u3068\u3001Google\u304c\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u54c1\u8cea\u3092\u3069\u306e\u3088\u3046\u306b\u8a55\u4fa1\u3057\u3066\u304d\u305f\u304b\u304c\u5206\u304b\u308a\u307e\u3059\u3002<\/p>\r\n<p>\u5c0e\u5165\u5f53\u521d\u306e\u30d1\u30f3\u30c0\u30a2\u30c3\u30d7\u30c7\u30fc\u30c8\u306f\u7279\u5b9a\u306e\u56fd\u3084\u8a00\u8a9e\u306b\u9650\u5b9a\u3055\u308c\u30012011\u5e742\u6708\u306e\u521d\u56de\u7248Panda 1.0\u306f\u7c73\u56fd\u306e\u82f1\u8a9e\u691c\u7d22\u306e\u307f\u3092\u5bfe\u8c61\u3068\u3057\u3066\u82f1\u8a9e\u30af\u30a8\u30ea\u306e\u7d0411.8%\u306b\u5f71\u97ff\u3057\u307e\u3057\u305f\u3002\u65e5\u672c\u8a9e\u691c\u7d22\u3078\u9069\u7528\u3055\u308c\u305f\u306e\u306f2012\u5e747\u6708\u3067\u3042\u308a\u3001Google\u306f\u65e5\u672c\u8a9e\u3068\u97d3\u56fd\u8a9e\u306e\u691c\u7d22\u7d50\u679c\u306e5%\u672a\u6e80\u306b\u5f71\u97ff\u3059\u308b\u3068\u767a\u8868\u3057\u307e\u3057\u305f\u3002<\/p>\r\n<p>\u305d\u306e\u5f8c\u3001\u30d1\u30f3\u30c0\u30a2\u30c3\u30d7\u30c7\u30fc\u30c8\u306f\u5927\u5e45\u306a\u5237\u65b0\u3092\u7d4c\u3066\u3001\u30b3\u30a2\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u3078\u7d44\u307f\u8fbc\u307e\u308c\u3066\u3044\u304d\u307e\u3057\u305f\u30022014\u5e745\u6708\u306ePanda 4.0\u3067\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u304c\u5927\u304d\u304f\u5237\u65b0\u3055\u308c\u3001\u82f1\u8a9e\u30af\u30a8\u30ea\u306e\u7d047.5%\u306b\u5f71\u97ff\u3057\u307e\u3057\u305f\u30022015\u5e747\u6708\u306ePanda 4.2\u304c\u3001\u5358\u72ec\u3067\u78ba\u8a8d\u3055\u308c\u305f\u6700\u5f8c\u306e\u66f4\u65b0\u3067\u3059\u30022016\u5e741\u6708\u306b\u306f\u30b3\u30a2\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u3078\u306e\u7d71\u5408\u304c\u767a\u8868\u3055\u308c\u3001\u72ec\u7acb\u3057\u305f\u66f4\u65b0\u306e\u544a\u77e5\u306f\u7d42\u4e86\u3057\u307e\u3057\u305f\u3002<\/p>\r\n<table class=\"width100\">\r\n<caption class=\"sr-only\">\u30d1\u30f3\u30c0\u30a2\u30c3\u30d7\u30c7\u30fc\u30c8\u306e\u66f4\u65b0\u306e\u6d41\u308c<\/caption>\r\n<thead>\r\n<tr>\r\n<th class=\"width20\" scope=\"col\">\u6642\u671f<\/th>\r\n<th class=\"width30\" scope=\"col\">\u30d0\u30fc\u30b8\u30e7\u30f3\u30fb\u51fa\u6765\u4e8b<\/th>\r\n<th scope=\"col\">\u6982\u8981<\/th>\r\n<\/tr>\r\n<\/thead>\r\n<tbody>\r\n<tr>\r\n<td>2011\u5e742\u6708<\/td>\r\n<td>Panda 1.0\uff08\u521d\u56de\u5c0e\u5165\uff09<\/td>\r\n<td>\u7c73\u56fd\u306e\u82f1\u8a9e\u691c\u7d22\u306e\u307f\u304c\u5bfe\u8c61\u3002\u82f1\u8a9e\u30af\u30a8\u30ea\u306e\u7d0411.8%\u306b\u5f71\u97ff<\/td>\r\n<\/tr>\r\n<tr>\r\n<td>2011\u5e744\u6708<\/td>\r\n<td>Panda 2.0<\/td>\r\n<td>\u82f1\u8a9e\u570f\u5168\u4f53\u306e\u691c\u7d22\u3078\u9069\u7528\u7bc4\u56f2\u3092\u62e1\u5927<\/td>\r\n<\/tr>\r\n<tr>\r\n<td>2011\u5e748\u6708<\/td>\r\n<td>Panda 2.4<\/td>\r\n<td>\u82f1\u8a9e\u4ee5\u5916\u306e\u591a\u304f\u306e\u8a00\u8a9e\u3078\u62e1\u5927\u3002\u65e5\u672c\u8a9e\u30fb\u97d3\u56fd\u8a9e\u30fb\u4e2d\u56fd\u8a9e\u306f\u5bfe\u8c61\u5916<\/td>\r\n<\/tr>\r\n<tr>\r\n<td>2012\u5e747\u6708<\/td>\r\n<td>\u65e5\u672c\u8a9e\u3078\u9069\u7528<\/td>\r\n<td>\u65e5\u672c\u8a9e\u30fb\u97d3\u56fd\u8a9e\u3078\u5c55\u958b\u3002\u691c\u7d22\u7d50\u679c\u306e5%\u672a\u6e80\u306b\u5f71\u97ff<\/td>\r\n<\/tr>\r\n<tr>\r\n<td>2014\u5e745\u6708<\/td>\r\n<td>Panda 4.0<\/td>\r\n<td>\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u3092\u5927\u5e45\u306b\u5237\u65b0\u3002\u82f1\u8a9e\u30af\u30a8\u30ea\u306e\u7d047.5%\u306b\u5f71\u97ff<\/td>\r\n<\/tr>\r\n<tr>\r\n<td>2014\u5e749\u6708<\/td>\r\n<td>Panda 4.1<\/td>\r\n<td>\u82f1\u8a9e\u30af\u30a8\u30ea\u306e\u7d043\uff5e5%\u306b\u5f71\u97ff<\/td>\r\n<\/tr>\r\n<tr>\r\n<td>2015\u5e747\u6708<\/td>\r\n<td>Panda 4.2<\/td>\r\n<td>\u5358\u72ec\u3067\u78ba\u8a8d\u3055\u308c\u305f\u6700\u5f8c\u306e\u66f4\u65b0<\/td>\r\n<\/tr>\r\n<tr>\r\n<td>2015\u5e74\u4e2d<\/td>\r\n<td>\u30b3\u30a2\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u3078\u7d71\u5408<\/td>\r\n<td>2015\u5e74\u4e2d\u306b\u72ec\u7acb\u3057\u305f\u66f4\u65b0\u3092\u7d42\u4e86\u3057\u3001\u30b3\u30a2\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u306e\u6a5f\u80fd\u3078\u7d71\u5408\u3055\u308c\u305f\u3053\u3068\u304c2016\u5e741\u6708\u306b\u767a\u8868<\/td>\r\n<\/tr>\r\n<\/tbody>\r\n<\/table>\r\n<p>\uff08\u51fa\u5178\uff1a<a href=\"https:\/\/developers.google.com\/search\/docs\/appearance\/ranking-systems-guide?hl=ja\" target=\"_blank\" rel=\"noopener noreferrer\">Google Search Central\u300cGoogle \u691c\u7d22\u30e9\u30f3\u30ad\u30f3\u30b0 \u30b7\u30b9\u30c6\u30e0\u306e\u3054\u7d39\u4ecb\u300d<\/a>\uff09<\/p>\r\n<p>\uff08\u51fa\u5178\uff1a<a href=\"https:\/\/www.searchenginejournal.com\/google-algorithm-history\/panda-update\/\" target=\"_blank\" rel=\"noopener noreferrer\">Search Engine Journal\u300cA Complete Guide to the Google Panda Update: 2011-21\u300d<\/a>\uff09<\/p>\r\n<\/div>\r\n<\/section>\r\n<section id=\"section-1-3\" aria-labelledby=\"h-section-1-3\">\r\n<h3 class=\"tt2\" id=\"h-section-1-3\"><span class=\"ez-toc-section\" id=\"1-3%E3%83%91%E3%83%B3%E3%83%80%E3%82%A2%E3%83%83%E3%83%97%E3%83%87%E3%83%BC%E3%83%88%E3%81%A8%E3%83%9A%E3%83%B3%E3%82%AE%E3%83%B3%E3%82%A2%E3%83%83%E3%83%97%E3%83%87%E3%83%BC%E3%83%88%E3%81%AE%E9%81%95%E3%81%84\"><\/span>1-3.\u30d1\u30f3\u30c0\u30a2\u30c3\u30d7\u30c7\u30fc\u30c8\u3068\u30da\u30f3\u30ae\u30f3\u30a2\u30c3\u30d7\u30c7\u30fc\u30c8\u306e\u9055\u3044<span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n<div class=\"txtbox\">\r\n<p><span class=\"txt_bold txt_red\">\u30d1\u30f3\u30c0\u30a2\u30c3\u30d7\u30c7\u30fc\u30c8\u3068\u30da\u30f3\u30ae\u30f3\u30a2\u30c3\u30d7\u30c7\u30fc\u30c8\u306e\u6700\u5927\u306e\u9055\u3044\u306f\u3001\u30d1\u30f3\u30c0\u30a2\u30c3\u30d7\u30c7\u30fc\u30c8\u306f\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u54c1\u8cea\u3092\u3001<strong><dfn id=\"def-penguin-update\">\u30da\u30f3\u30ae\u30f3\u30a2\u30c3\u30d7\u30c7\u30fc\u30c8<\/dfn><\/strong>\u306f\u30ea\u30f3\u30af\u306e\u54c1\u8cea\u3092\u8a55\u4fa1\u3059\u308b\u70b9\u3067\u3059\u3002<\/span>\u4e21\u8005\u3068\u3082Google\u304c\u691c\u7d22\u7d50\u679c\u306e\u8cea\u3092\u9ad8\u3081\u308b\u305f\u3081\u306b\u5c0e\u5165\u3055\u308c\u307e\u3057\u305f\u304c\u3001\u5bfe\u51e6\u3059\u308b\u554f\u984c\u306e\u7a2e\u985e\u306f\u5927\u304d\u304f\u7570\u306a\u308a\u307e\u3059\u3002<\/p>\r\n<p>\u30d1\u30f3\u30c0\u30a2\u30c3\u30d7\u30c7\u30fc\u30c8\u304c\u554f\u984c\u8996\u3059\u308b\u306e\u306f\u3001\u4f4e\u54c1\u8cea\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u3067\u3059\u3002\u4e2d\u8eab\u306e\u8584\u3044\u30da\u30fc\u30b8\u3084\u4ed6\u30b5\u30a4\u30c8\u306e\u8907\u88fd\u3001\u72ec\u81ea\u6027\u306b\u6b20\u3051\u308b\u30b3\u30f3\u30c6\u30f3\u30c4\u306a\u3069\u304c\u3001\u8a55\u4fa1\u3092\u4e0b\u3052\u308b\u4e3b\u306a\u5bfe\u8c61\u3067\u3059\u3002\u30d1\u30f3\u30c0\u30a2\u30c3\u30d7\u30c7\u30fc\u30c8\u306e\u8a55\u4fa1\u306f\u3001\u30da\u30fc\u30b8\u306b\u66f8\u304b\u308c\u3066\u3044\u308b\u5185\u5bb9\u305d\u306e\u3082\u306e\u306b\u5411\u3051\u3089\u308c\u307e\u3059\u3002<\/p>\r\n<p>\u30da\u30f3\u30ae\u30f3\u30a2\u30c3\u30d7\u30c7\u30fc\u30c8\u304c\u554f\u984c\u8996\u3059\u308b\u306e\u306f\u3001\u4e0d\u81ea\u7136\u306a\u30ea\u30f3\u30af\u3067\u3059\u30022012\u5e744\u670824\u65e5\u306b\u5c0e\u5165\u3055\u308c\u305f<span class=\"txt_bold\">\u30da\u30f3\u30ae\u30f3\u30a2\u30c3\u30d7\u30c7\u30fc\u30c8\u306f\u3001\u691c\u7d22\u9806\u4f4d\u3092\u4e0d\u6b63\u306b\u4e0a\u3052\u308b\u76ee\u7684\u3067\u69cb\u7bc9\u3055\u308c\u305f\u30ea\u30f3\u30af\u30b9\u30d1\u30e0\u3084\u3001\u904e\u5270\u306a\u88ab\u30ea\u30f3\u30af\u3092SEO\u306b\u304a\u3051\u308b\u4f4e\u8a55\u4fa1\u306e\u5bfe\u8c61\u3068\u3057\u3066\u3044\u307e\u3059\u3002<\/span>\u521d\u56de\u306e\u5c0e\u5165\u6642\u306b\u306f\u3001\u82f1\u8a9e\u30af\u30a8\u30ea\u306e\u7d043.1%\u306b\u5f71\u97ff\u3057\u307e\u3057\u305f\u30022016\u5e749\u6708\u306ePenguin 4.0\u3067\u30b3\u30a2\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u3078\u7d71\u5408\u3055\u308c\u3001\u73fe\u5728\u306f\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u3067\u30ea\u30f3\u30af\u306e\u54c1\u8cea\u3092\u8a55\u4fa1\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\r\n<table class=\"width100\">\r\n<caption class=\"sr-only\">\u30d1\u30f3\u30c0\u30a2\u30c3\u30d7\u30c7\u30fc\u30c8\u3068\u30da\u30f3\u30ae\u30f3\u30a2\u30c3\u30d7\u30c7\u30fc\u30c8\u306e\u9055\u3044<\/caption>\r\n<thead>\r\n<tr>\r\n<th class=\"width20\" scope=\"col\"><\/th>\r\n<th scope=\"col\">\u30d1\u30f3\u30c0\u30a2\u30c3\u30d7\u30c7\u30fc\u30c8<\/th>\r\n<th scope=\"col\">\u30da\u30f3\u30ae\u30f3\u30a2\u30c3\u30d7\u30c7\u30fc\u30c8<\/th>\r\n<\/tr>\r\n<\/thead>\r\n<tbody>\r\n<tr>\r\n<td>\u8a55\u4fa1\u3059\u308b\u5bfe\u8c61<\/td>\r\n<td>\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u54c1\u8cea<\/td>\r\n<td>\u30ea\u30f3\u30af\u306e\u54c1\u8cea<\/td>\r\n<\/tr>\r\n<tr>\r\n<td>\u4e3b\u306b\u6392\u9664\u3055\u308c\u308b\u5185\u5bb9<\/td>\r\n<td>\u4f4e\u54c1\u8cea\u30fb\u8584\u3044\u30fb\u91cd\u8907\u3057\u305f\u30b3\u30f3\u30c6\u30f3\u30c4<\/td>\r\n<td>\u4e0d\u81ea\u7136\u306a\u30ea\u30f3\u30af\u30fb\u30ea\u30f3\u30af\u30b9\u30d1\u30e0<\/td>\r\n<\/tr>\r\n<tr>\r\n<td>\u521d\u56de\u5c0e\u5165<\/td>\r\n<td>2011\u5e742\u6708\uff08\u65e5\u672c\u8a9e\u306f2012\u5e747\u6708\uff09<\/td>\r\n<td>2012\u5e744\u670824\u65e5<\/td>\r\n<\/tr>\r\n<tr>\r\n<td>\u521d\u56de\u306e\u5f71\u97ff\u7bc4\u56f2<\/td>\r\n<td>\u82f1\u8a9e\u30af\u30a8\u30ea\u306e\u7d0411.8%<\/td>\r\n<td>\u82f1\u8a9e\u30af\u30a8\u30ea\u306e\u7d043.1%<\/td>\r\n<\/tr>\r\n<tr>\r\n<td>\u30b3\u30a2\u3078\u306e\u7d71\u5408<\/td>\r\n<td>2015\u5e74<\/td>\r\n<td>2016\u5e749\u6708<\/td>\r\n<\/tr>\r\n<\/tbody>\r\n<\/table>\r\n<p>\uff08\u51fa\u5178\uff1a<a href=\"https:\/\/developers.google.com\/search\/docs\/appearance\/ranking-systems-guide?hl=ja\" target=\"_blank\" rel=\"noopener noreferrer\">Google Search Central\u300cGoogle \u691c\u7d22\u30e9\u30f3\u30ad\u30f3\u30b0 \u30b7\u30b9\u30c6\u30e0\u306e\u3054\u7d39\u4ecb\u300d<\/a>\uff09<\/p>\r\n<p>\u30d1\u30f3\u30c0\u30a2\u30c3\u30d7\u30c7\u30fc\u30c8\u3068\u30da\u30f3\u30ae\u30f3\u30a2\u30c3\u30d7\u30c7\u30fc\u30c8\u306f\u3001\u3044\u305a\u308c\u3082\u73fe\u5728\u306f\u30b3\u30a2\u30e9\u30f3\u30ad\u30f3\u30b0\u30b7\u30b9\u30c6\u30e0\u306e\u4e00\u90e8\u3068\u3057\u3066\u5e38\u6642\u7a3c\u50cd\u3057\u3066\u3044\u307e\u3059\u3002\u305d\u306e\u305f\u3081\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u3068\u30ea\u30f3\u30af\u306e\u53cc\u65b9\u3092\u7d99\u7d9a\u7684\u306b\u5065\u5168\u306a\u72b6\u614b\u3078\u4fdd\u3064\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\r\n<\/div>\r\n<\/section>\r\n<section id=\"section-1-4\" aria-labelledby=\"h-section-1-4\">\r\n<h3 class=\"tt2\" id=\"h-section-1-4\"><span class=\"ez-toc-section\" id=\"1-4%E3%83%91%E3%83%B3%E3%83%80%E3%82%A2%E3%83%83%E3%83%97%E3%83%87%E3%83%BC%E3%83%88%E3%81%A8%E3%82%B3%E3%82%A2%E3%82%A2%E3%83%AB%E3%82%B4%E3%83%AA%E3%82%BA%E3%83%A0%E3%81%AE%E9%81%95%E3%81%84\"><\/span>1-4.\u30d1\u30f3\u30c0\u30a2\u30c3\u30d7\u30c7\u30fc\u30c8\u3068\u30b3\u30a2\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u306e\u9055\u3044<span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n<div class=\"txtbox\">\r\n<p><span class=\"txt_bold txt_red\">\u73fe\u5728\u306e\u30d1\u30f3\u30c0\u30a2\u30c3\u30d7\u30c7\u30fc\u30c8\u306f\u3001\u30b3\u30a2\u30e9\u30f3\u30ad\u30f3\u30b0\u30b7\u30b9\u30c6\u30e0\u3068\u547c\u3070\u308c\u308b\u3001Google\u306e\u691c\u7d22\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u306e\u57fa\u76e4\u306e\u69cb\u6210\u8981\u7d20\u306e1\u3064\u3068\u3057\u3066\u7d44\u307f\u8fbc\u307e\u308c\u3066\u3044\u307e\u3059\u3002<\/span><\/p>\r\n<p><span class=\"txt_bold\"><strong><dfn id=\"def-core-ranking-system\">\u30b3\u30a2\u30e9\u30f3\u30ad\u30f3\u30b0\u30b7\u30b9\u30c6\u30e0<\/dfn><\/strong>\u3068\u306f\u3001\u691c\u7d22\u30af\u30a8\u30ea\u306b\u5bfe\u3057\u3066\u691c\u7d22\u7d50\u679c\u3092\u751f\u6210\u3059\u308bGoogle\u306e\u57fa\u76e4\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u3092\u6307\u3057\u307e\u3059\u3002<\/span>\u591a\u6570\u306e\u30b7\u30b0\u30ca\u30eb\u3084\u30b7\u30b9\u30c6\u30e0\u3092\u7d44\u307f\u5408\u308f\u305b\u3001\u500b\u3005\u306e\u30da\u30fc\u30b8\u3092\u8a55\u4fa1\u3057\u3066\u9806\u4f4d\u3092\u6c7a\u3081\u308b\u4ed5\u7d44\u307f\u5168\u4f53\u304c\u3001\u30b3\u30a2\u30e9\u30f3\u30ad\u30f3\u30b0\u30b7\u30b9\u30c6\u30e0\u306b\u8a72\u5f53\u3057\u307e\u3059\u3002\u30d1\u30f3\u30c0\u30a2\u30c3\u30d7\u30c7\u30fc\u30c8\u306f\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u54c1\u8cea\u8a55\u4fa1\u3092\u62c5\u3046\u69cb\u6210\u8981\u7d20\u306e1\u3064\u3068\u3057\u3066\u3001\u73fe\u5728\u30b3\u30a2\u30e9\u30f3\u30ad\u30f3\u30b0\u30b7\u30b9\u30c6\u30e0\u3078\u7d44\u307f\u8fbc\u307e\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\r\n<p>\uff08\u51fa\u5178\uff1a<a href=\"https:\/\/developers.google.com\/search\/docs\/appearance\/ranking-systems-guide?hl=ja\" target=\"_blank\" rel=\"noopener noreferrer\">Google Search Central\u300cGoogle \u691c\u7d22\u30e9\u30f3\u30ad\u30f3\u30b0 \u30b7\u30b9\u30c6\u30e0\u306e\u3054\u7d39\u4ecb\u300d<\/a>\uff09<\/p>\r\n<\/div>\r\n<\/section>\r\n<\/section>\r\n\r\n<section id=\"section-2\" aria-labelledby=\"h-section-2\">\r\n<h2 class=\"tt1\" id=\"h-section-2\"><span class=\"ez-toc-section\" id=\"2%E3%83%91%E3%83%B3%E3%83%80%E3%82%A2%E3%83%83%E3%83%97%E3%83%87%E3%83%BC%E3%83%88%E3%81%A7%E5%BD%B1%E9%9F%BF%E3%82%92%E5%8F%97%E3%81%91%E3%82%8B%E3%80%8C%E4%BD%8E%E5%93%81%E8%B3%AA%E3%82%B3%E3%83%B3%E3%83%86%E3%83%B3%E3%83%84%E3%80%8D%E3%81%A8%E3%81%AF%EF%BC%9F\"><\/span>2.\u30d1\u30f3\u30c0\u30a2\u30c3\u30d7\u30c7\u30fc\u30c8\u3067\u5f71\u97ff\u3092\u53d7\u3051\u308b\u300c\u4f4e\u54c1\u8cea\u30b3\u30f3\u30c6\u30f3\u30c4\u300d\u3068\u306f\uff1f<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n<div class=\"txtbox\">\r\n<p><span class=\"txt_bold\">\u30d1\u30f3\u30c0\u30a2\u30c3\u30d7\u30c7\u30fc\u30c8\u3067\u5f71\u97ff\u3092\u53d7\u3051\u308b<strong><dfn id=\"def-low-quality-content\">\u4f4e\u54c1\u8cea\u30b3\u30f3\u30c6\u30f3\u30c4<\/dfn><\/strong>\u3068\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u306b\u3068\u3063\u3066\u306e\u4fa1\u5024\u304c\u4e4f\u3057\u304f\u3001\u691c\u7d22\u9806\u4f4d\u306e\u64cd\u4f5c\u3092\u4e3b\u306a\u76ee\u7684\u3068\u3057\u3066\u4f5c\u3089\u308c\u305f\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u6307\u3057\u307e\u3059\u3002<\/span>\u4e2d\u8eab\u304c\u8584\u3044\u3001\u72ec\u81ea\u6027\u304c\u306a\u3044\u3001\u4ed6\u306e\u30da\u30fc\u30b8\u306e\u5185\u5bb9\u3092\u3064\u306a\u304e\u5408\u308f\u305b\u3066\u3044\u308b\u3001\u3068\u3044\u3063\u305f\u7279\u5fb4\u3092\u6301\u3064\u30da\u30fc\u30b8\u304c\u3001\u8a55\u4fa1\u3092\u4e0b\u3052\u308b\u5bfe\u8c61\u3067\u3059\u3002<\/p>\r\n<p>\u30d1\u30f3\u30c0\u30a2\u30c3\u30d7\u30c7\u30fc\u30c8\u304c\u554f\u984c\u8996\u3057\u3066\u304d\u305f\u30b3\u30f3\u30c6\u30f3\u30c4\u306b\u3064\u3044\u3066\u306f\u3001\u73fe\u5728Google\u304c\u516c\u958b\u3059\u308b\u300c\u30b9\u30d1\u30e0\u306b\u95a2\u3059\u308b\u30dd\u30ea\u30b7\u30fc\u300d\u3067\u5b9a\u7fa9\u3055\u308c\u3066\u3044\u307e\u3059\u3002\u9806\u4f4d\u306e\u4e0b\u843d\u3084\u691c\u7d22\u7d50\u679c\u304b\u3089\u306e\u9664\u5916\u306b\u3064\u306a\u304c\u308b\u4ee3\u8868\u7684\u306a\u30d1\u30bf\u30fc\u30f3\u3092\u30014\u3064\u306e\u985e\u578b\u306b\u5206\u3051\u3066\u8aac\u660e\u3057\u307e\u3059\u3002<\/p>\r\n<p>\uff08\u51fa\u5178\uff1a<a href=\"https:\/\/developers.google.com\/search\/docs\/essentials\/spam-policies?hl=ja\" target=\"_blank\" rel=\"noopener noreferrer\">Google Search Central\u300cGoogle \u30a6\u30a7\u30d6\u691c\u7d22\u306e\u30b9\u30d1\u30e0\u306b\u95a2\u3059\u308b\u30dd\u30ea\u30b7\u30fc\u300d<\/a>\uff09<\/p>\r\n<\/div>\r\n<section id=\"section-2-1\" aria-labelledby=\"h-section-2-1\">\r\n<h3 class=\"tt2\" id=\"h-section-2-1\"><span class=\"ez-toc-section\" id=\"2-1%E5%A4%A7%E9%87%8F%E7%94%9F%E6%88%90%E3%81%95%E3%82%8C%E3%81%9F%E3%82%B3%E3%83%B3%E3%83%86%E3%83%B3%E3%83%84\"><\/span>2-1.\u5927\u91cf\u751f\u6210\u3055\u308c\u305f\u30b3\u30f3\u30c6\u30f3\u30c4<span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n<div class=\"txtbox\">\r\n<p><span class=\"txt_bold txt_red\">\u5927\u91cf\u751f\u6210\u3055\u308c\u305f\u30b3\u30f3\u30c6\u30f3\u30c4\u3068\u306f\u3001\u691c\u7d22\u9806\u4f4d\u306e\u64cd\u4f5c\u3092\u4e3b\u306a\u76ee\u7684\u3068\u3057\u3066\u91cf\u7523\u3055\u308c\u305f\u3001\u72ec\u81ea\u306e\u4fa1\u5024\u304c\u4e4f\u3057\u3044\u30da\u30fc\u30b8\u3092\u6307\u3057\u307e\u3059\u3002<\/span><\/p>\r\n<p><span class=\"txt_bold\">\u5927\u91cf\u751f\u6210\u3055\u308c\u305f\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u4f8b<\/span><\/p>\r\n<div class=\"borderbox mb2em\">\r\n<ul>\r\n<li>\u751f\u6210AI\u30c4\u30fc\u30eb\u306a\u3069\u3092\u4f7f\u3044\u3001\u30e6\u30fc\u30b6\u30fc\u3078\u306e\u4fa1\u5024\u3092\u52a0\u3048\u306a\u3044\u307e\u307e\u5927\u91cf\u751f\u6210\u3055\u308c\u305f\u30b3\u30f3\u30c6\u30f3\u30c4<\/li>\r\n<li>\u691c\u7d22\u7d50\u679c\u3084\u30d5\u30a3\u30fc\u30c9\u3092\u30b9\u30af\u30ec\u30a4\u30d4\u30f3\u30b0\u3057\u3001\u985e\u7fa9\u8a9e\u3078\u306e\u7f6e\u304d\u63db\u3048\u3084\u7ffb\u8a33\u3092\u884c\u3063\u305f\u3060\u3051\u306e\u30b3\u30f3\u30c6\u30f3\u30c4<\/li>\r\n<li>\u8907\u6570\u306e\u30da\u30fc\u30b8\u306e\u5185\u5bb9\u3092\u3001\u4fa1\u5024\u3092\u52a0\u3048\u305a\u306b\u30b3\u30d4\u30fc\u3057\u3066\u3064\u306a\u304e\u5408\u308f\u305b\u305f\u30b3\u30f3\u30c6\u30f3\u30c4<\/li>\r\n<\/ul>\r\n<\/div>\r\n<p><span class=\"txt_bold\">\u624b\u4f5c\u696d\u304b\u3001\u81ea\u52d5\u5316\u304b\u3001AI\u751f\u6210\u304b\u306b\u304b\u304b\u308f\u3089\u305a\u3001\u72ec\u81ea\u306e\u4fa1\u5024\u304c\u306a\u3044\u307e\u307e\u91cf\u7523\u3055\u308c\u305f\u30da\u30fc\u30b8\u304c\u3001\u8a55\u4fa1\u3092\u4e0b\u3052\u308b\u5bfe\u8c61\u306b\u306a\u308a\u307e\u3059\u3002<\/span><\/p>\r\n<\/div>\r\n<\/section>\r\n<section id=\"section-2-2\" aria-labelledby=\"h-section-2-2\">\r\n<h3 class=\"tt2\" id=\"h-section-2-2\"><span class=\"ez-toc-section\" id=\"2-2%E3%81%BB%E3%81%8B%E3%81%AE%E3%82%B5%E3%82%A4%E3%83%88%E3%81%AE%E3%82%B3%E3%83%94%E3%83%BC%E3%82%B3%E3%83%B3%E3%83%86%E3%83%B3%E3%83%84\"><\/span>2-2.\u307b\u304b\u306e\u30b5\u30a4\u30c8\u306e\u30b3\u30d4\u30fc\u30b3\u30f3\u30c6\u30f3\u30c4<span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n<div class=\"txtbox\">\r\n<p><span class=\"txt_bold txt_red\">\u307b\u304b\u306e\u30b5\u30a4\u30c8\u306e\u30b3\u30d4\u30fc\u30b3\u30f3\u30c6\u30f3\u30c4\u3068\u306f\u3001\u4ed6\u30b5\u30a4\u30c8\u306e\u6587\u7ae0\u3092\u3001\u5f15\u7528\u5143\u306e\u660e\u793a\u3082\u72ec\u81ea\u306e\u4fa1\u5024\u306e\u8ffd\u52a0\u3082\u306a\u3044\u307e\u307e\u8ee2\u8f09\u3057\u305f\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u6307\u3057\u307e\u3059\u3002<\/span><\/p>\r\n<p><span class=\"txt_bold\">\u307b\u304b\u306e\u30b5\u30a4\u30c8\u306e\u30b3\u30d4\u30fc\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u4f8b<\/span><\/p>\r\n<div class=\"borderbox mb2em\">\r\n<ul>\r\n<li>\u5143\u306e\u30bd\u30fc\u30b9\u306e\u5f15\u7528\u3084\u51fa\u5178\u3082\u306a\u304f\u3001\u72ec\u81ea\u6027\u3082\u52a0\u3048\u305a\u306b\u4ed6\u30b5\u30a4\u30c8\u304b\u3089\u8ee2\u8f09\u3055\u308c\u305f\u30b3\u30f3\u30c6\u30f3\u30c4<\/li>\r\n<li>\u8a9e\u53e5\u3092\u985e\u7fa9\u8a9e\u306b\u7f6e\u304d\u63db\u3048\u308b\u306a\u3069\u3001\u308f\u305a\u304b\u306a\u4fee\u6b63\u3092\u52a0\u3048\u305f\u3060\u3051\u306e\u8ee2\u8f09\u30b3\u30f3\u30c6\u30f3\u30c4<\/li>\r\n<li>\u4ed6\u30b5\u30a4\u30c8\u306e\u30d5\u30a3\u30fc\u30c9\u3084\u753b\u50cf\u3001\u52d5\u753b\u3092\u305d\u306e\u307e\u307e\u63b2\u8f09\u3057\u305f\u30b3\u30f3\u30c6\u30f3\u30c4<\/li>\r\n<\/ul>\r\n<\/div>\r\n<p>\u5927\u91cf\u751f\u6210\u30b3\u30f3\u30c6\u30f3\u30c4\u3068\u306e\u9055\u3044\u306f\u3001\u4ed6\u30b5\u30a4\u30c8\u306e\u65e2\u5b58\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u5199\u3057\u53d6\u308b\u70b9\u306b\u3042\u308a\u307e\u3059<span class=\"txt_bold\">\u3002\u5f15\u7528\u306e\u7bc4\u56f2\u3092\u8d85\u3048\u3066\u4ed6\u8005\u306e\u5236\u4f5c\u7269\u306b\u4f9d\u5b58\u3057\u305f\u30da\u30fc\u30b8\u306f\u3001\u72ec\u81ea\u6027\u3092\u6b20\u304f\u30b3\u30f3\u30c6\u30f3\u30c4\u3068\u3057\u3066\u8a55\u4fa1\u3092\u4e0b\u3052\u308b\u5bfe\u8c61\u3067\u3059\u3002<\/span><\/p>\r\n<\/div>\r\n<\/section>\r\n<section id=\"section-2-3\" aria-labelledby=\"h-section-2-3\">\r\n<h3 class=\"tt2\" id=\"h-section-2-3\"><span class=\"ez-toc-section\" id=\"2-3%E7%8B%AC%E8%87%AA%E6%80%A7%E3%81%AE%E3%81%AA%E3%81%84%E3%82%A2%E3%83%95%E3%82%A3%E3%83%AA%E3%82%A8%E3%82%A4%E3%83%88%E3%82%B5%E3%82%A4%E3%83%88\"><\/span>2-3.\u72ec\u81ea\u6027\u306e\u306a\u3044\u30a2\u30d5\u30a3\u30ea\u30a8\u30a4\u30c8\u30b5\u30a4\u30c8<span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n<div class=\"txtbox\">\r\n<p><span class=\"txt_bold txt_red\">\u72ec\u81ea\u6027\u306e\u306a\u3044\u30a2\u30d5\u30a3\u30ea\u30a8\u30a4\u30c8\u30b5\u30a4\u30c8\u3068\u306f\u3001\u8ca9\u58f2\u5143\u306e\u5546\u54c1\u8aac\u660e\u3084\u30ec\u30d3\u30e5\u30fc\u3092\u305d\u306e\u307e\u307e\u8ee2\u7528\u3057\u3001\u72ec\u81ea\u306e\u60c5\u5831\u3084\u4ed8\u52a0\u4fa1\u5024\u3092\u52a0\u3048\u305a\u306b\u30a2\u30d5\u30a3\u30ea\u30a8\u30a4\u30c8\u30ea\u30f3\u30af\u3092\u63b2\u8f09\u3057\u305f\u30b5\u30a4\u30c8\u3092\u6307\u3057\u307e\u3059\u3002<\/span><\/p>\r\n<p>\u305f\u3060\u3057\u3001\u30a2\u30d5\u30a3\u30ea\u30a8\u30a4\u30c8\u30d7\u30ed\u30b0\u30e9\u30e0\u3078\u306e\u53c2\u52a0\u81ea\u4f53\u306f\u30da\u30ca\u30eb\u30c6\u30a3\u306e\u5bfe\u8c61\u306b\u306a\u308a\u307e\u305b\u3093\u3002Google\u306f\u72ec\u81ea\u306e\u4fa1\u5024\u3092\u52a0\u3048\u305f\u30a2\u30d5\u30a3\u30ea\u30a8\u30a4\u30c8\u30b5\u30a4\u30c8\u3092\u8a8d\u3081\u3066\u304a\u308a\u3001\u305f\u3068\u3048\u3070\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u5de5\u592b\u306f\u4fa1\u5024\u306e\u4ed8\u52a0\u306b\u3042\u305f\u308a\u307e\u3059\u3002<\/p>\r\n<p><span class=\"txt_bold\">\u554f\u984c\u306b\u306a\u3089\u306a\u3044\u30a2\u30d5\u30a3\u30ea\u30a8\u30a4\u30c8\u30b5\u30a4\u30c8\u306e\u4f8b<\/span><\/p>\r\n<div class=\"borderbox mb2em\">\r\n<ul>\r\n<li>\u4fa1\u683c\u3084\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306a\u3069\u306e\u6700\u65b0\u60c5\u5831\u3092\u72ec\u81ea\u306b\u307e\u3068\u3081\u3066\u63b2\u8f09\u3057\u305f\u30b5\u30a4\u30c8<\/li>\r\n<li>\u5b9f\u969b\u306b\u5546\u54c1\u3092\u4f7f\u3063\u305f\u4e0a\u3067\u72ec\u81ea\u306e\u30ec\u30d3\u30e5\u30fc\u3084\u8a55\u4fa1\u3092\u8f09\u305b\u305f\u30b5\u30a4\u30c8<\/li>\r\n<li>\u8907\u6570\u5546\u54c1\u306e\u6bd4\u8f03\u3084\u3001\u30ab\u30c6\u30b4\u30ea\u3054\u3068\u306e\u30ca\u30d3\u30b2\u30fc\u30b7\u30e7\u30f3\u3092\u7528\u610f\u3057\u305f\u30b5\u30a4\u30c8<\/li>\r\n<\/ul>\r\n<\/div>\r\n<p><span class=\"txt_bold\">\u8ca9\u58f2\u5143\u306e\u60c5\u5831\u3092\u5199\u3057\u305f\u3060\u3051\u306e\u30da\u30fc\u30b8\u306f\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u306b\u3088\u3063\u3066\u6392\u9664\u3055\u308c\u3001\u5229\u7528\u8005\u306e\u5224\u65ad\u3092\u52a9\u3051\u308b\u72ec\u81ea\u60c5\u5831\u304c\u3042\u308b\u30da\u30fc\u30b8\u306f\u8a55\u4fa1\u3055\u308c\u307e\u3059\u3002<\/span><\/p>\r\n<\/div>\r\n<\/section>\r\n<section id=\"section-2-4\" aria-labelledby=\"h-section-2-4\">\r\n<h3 class=\"tt2\" id=\"h-section-2-4\"><span class=\"ez-toc-section\" id=\"2-4%E7%89%B9%E5%AE%9A%E3%81%AE%E3%82%AD%E3%83%BC%E3%83%AF%E3%83%BC%E3%83%89%E3%81%A7%E4%B8%8A%E4%BD%8D%E8%A1%A8%E7%A4%BA%E3%82%92%E7%8B%99%E3%81%86%E3%81%9F%E3%82%81%E3%81%A0%E3%81%91%E3%81%AB%E4%BD%9C%E3%82%89%E3%82%8C%E3%81%9F%E3%83%9A%E3%83%BC%E3%82%B8\"><\/span>2-4.\u7279\u5b9a\u306e\u30ad\u30fc\u30ef\u30fc\u30c9\u3067\u4e0a\u4f4d\u8868\u793a\u3092\u72d9\u3046\u305f\u3081\u3060\u3051\u306b\u4f5c\u3089\u308c\u305f\u30da\u30fc\u30b8<span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n<div class=\"txtbox\">\r\n<p><span class=\"txt_bold txt_red\">\u7279\u5b9a\u306e\u30ad\u30fc\u30ef\u30fc\u30c9\u3067\u4e0a\u4f4d\u8868\u793a\u3092\u72d9\u3046\u305f\u3081\u3060\u3051\u306b\u4f5c\u3089\u308c\u305f\u30da\u30fc\u30b8\u3068\u306f\u3001\u691c\u7d22\u9806\u4f4d\u306e\u7372\u5f97\u3092\u76ee\u7684\u306b\u91cf\u7523\u3055\u308c\u305f\u3001\u6709\u7528\u6027\u306e\u4f4e\u3044\u30da\u30fc\u30b8\u3092\u6307\u3057\u307e\u3059\u3002<\/span><\/p>\r\n<p><span class=\"txt_bold\">\u7279\u5b9a\u306e\u30ad\u30fc\u30ef\u30fc\u30c9\u3067\u4e0a\u4f4d\u8868\u793a\u3092\u72d9\u3046\u305f\u3081\u3060\u3051\u306b\u4f5c\u3089\u308c\u305f\u30da\u30fc\u30b8\u306e\u4f8b<\/span><\/p>\r\n<div class=\"borderbox mb2em\">\r\n<ul>\r\n<li>\u7279\u5b9a\u306e\u30ad\u30fc\u30ef\u30fc\u30c9\u3067\u306e\u30ea\u30fc\u30c1\u3092\u6700\u5927\u5316\u3059\u308b\u76ee\u7684\u3067\u7528\u610f\u3055\u308c\u308bURL\u3084\u30c8\u30c3\u30d7\u30da\u30fc\u30b8\u304c\u308f\u305a\u304b\u306b\u7570\u306a\u308b\u30b3\u30d4\u30fc\u30b5\u30a4\u30c8<\/li>\r\n<li>\u6700\u7d42\u7684\u306b1\u3064\u306e\u30da\u30fc\u30b8\u3078\u8a98\u5c0e\u3059\u308b\u3053\u3068\u3092\u76ee\u7684\u3068\u3057\u3066\u3044\u308b\u3001\u90fd\u5e02\u540d\u3084\u5730\u57df\u540d\u3060\u3051\u3092\u5dee\u3057\u66ff\u3048\u3066\u3044\u308b\u3060\u3051\u306e\u3001\u5185\u5bb9\u304c\u307b\u307c\u540c\u3058\u3088\u3046\u306a\u30b3\u30f3\u30c6\u30f3\u30c4<\/li>\r\n<li>\u30da\u30fc\u30b8\u5185\u306b\u30ad\u30fc\u30ef\u30fc\u30c9\u3092\u904e\u5270\u306b\u8a70\u3081\u8fbc\u3080\u300c\u30ad\u30fc\u30ef\u30fc\u30c9\u306e\u4e71\u7528\u300d\u304c\u3055\u308c\u305f\u30b3\u30f3\u30c6\u30f3\u30c4<\/li>\r\n<\/ul>\r\n<\/div>\r\n<p><span class=\"txt_bold\">\u90fd\u5e02\u540d\u3084\u5730\u57df\u540d\u3092\u4e0d\u81ea\u7136\u306b\u7f85\u5217\u3057\u305f\u308a\u3001\u540c\u3058\u8a9e\u53e5\u3092\u7e70\u308a\u8fd4\u3057\u305f\u308a\u3059\u308b\u624b\u6cd5\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u5229\u4fbf\u6027\u3092\u640d\u306a\u3046\u4f4e\u54c1\u8cea\u306a\u65bd\u7b56\u3068\u3057\u3066\u3001\u8a55\u4fa1\u3092\u4e0b\u3052\u308b\u5bfe\u8c61\u306b\u306a\u308a\u307e\u3059\u3002<\/span><\/p>\r\n<\/div>\r\n<\/section>\r\n<\/section>\r\n\r\n<section id=\"section-3\" aria-labelledby=\"h-section-3\">\r\n<h2 class=\"tt1\" id=\"h-section-3\"><span class=\"ez-toc-section\" id=\"3%E3%83%91%E3%83%B3%E3%83%80%E3%82%A2%E3%83%83%E3%83%97%E3%83%87%E3%83%BC%E3%83%88%E3%81%AB%E5%AF%BE%E3%81%99%E3%82%8B%E5%AF%BE%E7%AD%963%E3%81%A4\"><\/span>3.\u30d1\u30f3\u30c0\u30a2\u30c3\u30d7\u30c7\u30fc\u30c8\u306b\u5bfe\u3059\u308b\u5bfe\u7b563\u3064<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n<div class=\"banner\"><img decoding=\"async\" src=\"https:\/\/grannet.co.jp\/column\/wp-content\/uploads\/2022\/06\/img_about_panda_update2.jpg\" alt=\"\u30d1\u30f3\u30c0\u30a2\u30c3\u30d7\u30c7\u30fc\u30c8\u306b\u5bfe\u3059\u308b\u5bfe\u7b563\u3064\"><\/div>\r\n<div class=\"txtbox\">\r\n<p>\u30d1\u30f3\u30c0\u30a2\u30c3\u30d7\u30c7\u30fc\u30c8\u306b\u3088\u308b\u5f71\u97ff\u3092\u907f\u3051\u3001\u4e0a\u4f4d\u8868\u793a\u3092\u76ee\u6307\u3059\u305f\u3081\u306b\u306f\u3001\u9ad8\u54c1\u8cea\u3068\u8a55\u4fa1\u3055\u308c\u3084\u3059\u3044\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u4f5c\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\r\n<p>\u3053\u3053\u3067\u306f\u3001\u30d1\u30f3\u30c0\u30a2\u30c3\u30d7\u30c7\u30fc\u30c8\u306e\u305f\u3081\u306e\u5bfe\u7b56\u3068\u3057\u3066\u3001\u9ad8\u54c1\u8cea\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u4f5c\u308a\u306b\u3064\u306a\u304c\u308b3\u3064\u306e\u30dd\u30a4\u30f3\u30c8\u3092\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\r\n<p>\uff08\u51fa\u5178\uff1a<a href=\"https:\/\/developers.google.com\/search\/docs\/fundamentals\/creating-helpful-content?hl=ja\" target=\"_blank\" rel=\"noopener noreferrer\">Google Search Central\u300c\u6709\u7528\u3067\u4fe1\u983c\u6027\u306e\u9ad8\u3044\u3001\u30e6\u30fc\u30b6\u30fc\u3092\u7b2c\u4e00\u306b\u8003\u3048\u305f\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u4f5c\u6210\u300d<\/a>\uff09<\/p>\r\n<\/div>\r\n<section id=\"section-3-1\" aria-labelledby=\"h-section-3-1\">\r\n<h3 class=\"tt2\" id=\"h-section-3-1\"><span class=\"ez-toc-section\" id=\"3-1E-E-A-T%E3%82%92%E6%BA%80%E3%81%9F%E3%81%97%E3%81%9F%E3%82%B3%E3%83%B3%E3%83%86%E3%83%B3%E3%83%84%E3%82%92%E4%BD%9C%E3%82%8B\"><\/span>3-1.E-E-A-T\u3092\u6e80\u305f\u3057\u305f\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u4f5c\u308b<span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n<div class=\"txtbox\">\r\n<p><span class=\"txt_bold txt_red\"><strong><dfn id=\"def-e-e-a-t\">E-E-A-T<\/dfn><\/strong>\u3068\u306f\u3001Google\u304c\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u54c1\u8cea\u3092\u8a55\u4fa1\u3059\u308b\u969b\u306b\u7528\u3044\u308b4\u3064\u306e\u89b3\u70b9\u3067\u3001Experience\uff08\u7d4c\u9a13\uff09\u3001Expertise\uff08\u5c02\u9580\u6027\uff09\u3001Authoritativeness\uff08\u6a29\u5a01\u6027\uff09\u3001Trust\uff08\u4fe1\u983c\u6027\uff09\u306e\u982d\u6587\u5b57\u3092\u7d44\u307f\u5408\u308f\u305b\u305f\u8a00\u8449\u3067\u3059\u3002<\/span>\u3082\u3068\u3082\u3068\u306f3\u8981\u7d20\u306eE-A-T\u3067\u3057\u305f\u304c\u30012022\u5e7412\u6708\u306b\u300c\u7d4c\u9a13\u300d\u304c\u52a0\u308f\u308a\u3001\u73fe\u5728\u306e4\u8981\u7d20\u3078\u62e1\u5f35\u3055\u308c\u307e\u3057\u305f\u3002<\/p>\r\n<table class=\"width100\">\r\n<caption class=\"sr-only\">E-E-A-T\u306e\u610f\u5473\u3068\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u8a55\u4fa1\u5185\u5bb9<\/caption>\r\n<thead>\r\n<tr>\r\n<th class=\"width25\" scope=\"col\">\u8981\u7d20<\/th>\r\n<th class=\"width30\" scope=\"col\">\u610f\u5473<\/th>\r\n<th scope=\"col\">\u8a55\u4fa1\u3055\u308c\u308b\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u4f8b<\/th>\r\n<\/tr>\r\n<\/thead>\r\n<tbody>\r\n<tr>\r\n<td>Experience\uff08\u7d4c\u9a13\uff09<\/td>\r\n<td>\u5236\u4f5c\u8005\u304c\u30c6\u30fc\u30de\u3092\u5b9f\u969b\u306b\u4f53\u9a13\u3057\u3066\u3044\u308b\u304b<\/td>\r\n<td>\u5546\u54c1\u3092\u4f7f\u3063\u305f\u611f\u60f3\u3001\u73fe\u5730\u3092\u8a2a\u308c\u305f\u8a18\u9332<\/td>\r\n<\/tr>\r\n<tr>\r\n<td>Expertise\uff08\u5c02\u9580\u6027\uff09<\/td>\r\n<td>\u30c6\u30fc\u30de\u306b\u95a2\u3059\u308b\u77e5\u8b58\u3084\u6280\u80fd\u306e\u9ad8\u3055<\/td>\r\n<td>\u8cc7\u683c\u3084\u5c02\u9580\u77e5\u8b58\u306b\u57fa\u3065\u304f\u89e3\u8aac<\/td>\r\n<\/tr>\r\n<tr>\r\n<td>Authoritativeness\uff08\u6a29\u5a01\u6027\uff09<\/td>\r\n<td>\u5236\u4f5c\u8005\u3084\u30b5\u30a4\u30c8\u304c\u5206\u91ce\u3067\u5e83\u304f\u8a8d\u77e5\u3055\u308c\u3066\u3044\u308b\u304b<\/td>\r\n<td>\u696d\u754c\u3067\u306e\u5b9f\u7e3e\u3001\u7b2c\u4e09\u8005\u304b\u3089\u306e\u8a00\u53ca\u3084\u5f15\u7528<\/td>\r\n<\/tr>\r\n<tr>\r\n<td>Trust\uff08\u4fe1\u983c\u6027\uff09<\/td>\r\n<td>\u60c5\u5831\u304c\u6b63\u78ba\u3067\u5b89\u5168\u304b<\/td>\r\n<td>\u904b\u55b6\u8005\u60c5\u5831\u306e\u660e\u793a\u3001\u6b63\u78ba\u306a\u8a18\u8ff0\u3001\u5b89\u5168\u306a\u901a\u4fe1<\/td>\r\n<\/tr>\r\n<\/tbody>\r\n<\/table>\r\n<p>4\u3064\u306e\u8981\u7d20\u306e\u4e2d\u3067\u6700\u3082\u91cd\u8981\u3068\u3055\u308c\u308b\u306e\u306f\u3001Trust\uff08\u4fe1\u983c\u6027\uff09\u3067\u3059\u3002<span class=\"txt_bold\">Google\u306e\u691c\u7d22\u54c1\u8cea\u8a55\u4fa1\u30ac\u30a4\u30c9\u30e9\u30a4\u30f3\u3067\u306f\u3001\u4fe1\u983c\u6027\u304c\u4f4e\u3044\u30da\u30fc\u30b8\u306f\u307b\u304b\u306e3\u8981\u7d20\u304c\u3069\u308c\u3060\u3051\u9ad8\u304f\u3066\u3082E-E-A-T\u5168\u4f53\u304c\u4f4e\u304f\u306a\u308b\u3068\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/span><\/p>\r\n<p>E-E-A-T\u3092\u9ad8\u3081\u308b\u305f\u3081\u306b\u3082\u3001\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u30dd\u30a4\u30f3\u30c8\u3092\u30c1\u30a7\u30c3\u30af\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\r\n<div class=\"borderbox mb2em\">\r\n<ul>\r\n<li>\u30ec\u30dd\u30fc\u30c8\u3084\u5206\u6790\u306a\u3069\u72ec\u81ea\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u3084\u60c5\u5831\u3092\u542b\u3081\u308b<\/li>\r\n<li>\u30b9\u30da\u30eb\u30df\u30b9\u3084\u6587\u6cd5\u30df\u30b9\u3092\u6e1b\u3089\u3059<\/li>\r\n<li>\u521d\u5fc3\u8005\u306b\u5206\u304b\u308a\u3084\u3059\u3044\u89e3\u8aac\u3092\u610f\u8b58\u3059\u308b<\/li>\r\n<\/ul>\r\n<\/div>\r\n<p>\u60c5\u5831\u91cf\u306e\u591a\u3055\u3084\u8aad\u307f\u3084\u3059\u3055\u304c\u30e6\u30fc\u30b6\u30fc\u304b\u3089\u8a55\u4fa1\u3055\u308c\u308c\u3070\u3001SNS\u306a\u3069\u3067\u512a\u826f\u30b5\u30a4\u30c8\u3068\u3057\u3066\u62e1\u6563\u3055\u308c\u3001\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u4ee5\u5916\u304b\u3089\u306e\u6d41\u5165\u3082\u671f\u5f85\u3067\u304d\u307e\u3059\u3002\u5c02\u9580\u5bb6\u306b\u76e3\u4fee\u3092\u4f9d\u983c\u3059\u308b\u3053\u3068\u3082\u3001\u4fe1\u983c\u6027\u3068\u72ec\u81ea\u6027\u3092\u52a0\u3048\u3089\u308c\u308b\u305f\u3081\u304a\u3059\u3059\u3081\u3067\u3059\u3002<\/p>\r\n<\/div>\r\n<\/section>\r\n<section id=\"section-3-2\" aria-labelledby=\"h-section-3-2\">\r\n<h3 class=\"tt2\" id=\"h-section-3-2\"><span class=\"ez-toc-section\" id=\"3-2%E6%A4%9C%E7%B4%A2%E6%84%8F%E5%9B%B3%E3%81%AB%E6%B2%BF%E3%81%86%E3%82%B3%E3%83%B3%E3%83%86%E3%83%B3%E3%83%84%E3%82%92%E4%BD%9C%E3%82%8B\"><\/span>3-2.\u691c\u7d22\u610f\u56f3\u306b\u6cbf\u3046\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u4f5c\u308b<span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n<div class=\"txtbox\">\r\n<p><span class=\"txt_bold txt_red\">\u691c\u7d22\u610f\u56f3\u306b\u6cbf\u3063\u305f\u30b3\u30f3\u30c6\u30f3\u30c4\u306f\u3001\u30d1\u30f3\u30c0\u30a2\u30c3\u30d7\u30c7\u30fc\u30c8\u5bfe\u7b56\u3068\u3057\u3066\u6709\u52b9\u3067\u3059\u3002<\/span>\u30e6\u30fc\u30b6\u30fc\u306f\u5165\u529b\u3057\u305f\u30ad\u30fc\u30ef\u30fc\u30c9\u306b\u5bfe\u3059\u308b\u660e\u78ba\u306a\u7b54\u3048\u3092\u6c42\u3081\u3066\u3044\u307e\u3059\u3002\u305d\u306e\u7b54\u3048\u3092\u3059\u3050\u306b\u793a\u3059\u30b3\u30f3\u30c6\u30f3\u30c4\u306f\u3001\u4e0a\u4f4d\u306b\u8868\u793a\u3055\u308c\u308b\u53ef\u80fd\u6027\u304c\u9ad8\u307e\u308a\u307e\u3059\u3002Q&amp;A\u5f62\u5f0f\u3067\u7591\u554f\u306b\u76f4\u63a5\u7b54\u3048\u308b\u69cb\u6210\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u7b54\u3048\u3092\u898b\u3064\u3051\u3084\u3059\u304f\u3001\u8a55\u4fa1\u306b\u3082\u3064\u306a\u304c\u308a\u307e\u3059\u3002<\/p>\r\n<p>\u500b\u3005\u306e\u8a18\u4e8b\u306b\u52a0\u3048\u3066\u30b5\u30a4\u30c8\u5168\u4f53\u306e\u4fe1\u983c\u6027\u3092\u9ad8\u3081\u308b\u305f\u3081\u306b\u3082\u3001\u691c\u7d22\u610f\u56f3\u306b\u6cbf\u3063\u305f\u4ee5\u4e0b\u306e4\u3064\u306e\u30dd\u30a4\u30f3\u30c8\u3092\u91cd\u8996\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\r\n<div class=\"borderbox mb2em\">\r\n<ul>\r\n<li>\u30bf\u30a4\u30c8\u30eb\u306b\u30ad\u30fc\u30ef\u30fc\u30c9\u3092\u542b\u3081\u308b<\/li>\r\n<li>\u7af6\u5408\u4e0a\u4f4d\u30b5\u30a4\u30c8\u306e\u50be\u5411\u3092\u76db\u308a\u8fbc\u3080<\/li>\r\n<li>\u4e0d\u8981\u306a\u60c5\u5831\u3084\u5e83\u544a\u3092\u6392\u9664\u3057\u3001\u898b\u3084\u3059\u3044\u5185\u5bb9\u306b\u3059\u308b<\/li>\r\n<li>\u5e38\u306b\u60c5\u5831\u3092\u6700\u65b0\u306e\u72b6\u614b\u306b\u4fdd\u3064<\/li>\r\n<\/ul>\r\n<\/div>\r\n<p><span class=\"txt_bold\">\u691c\u7d22\u610f\u56f3\u3092\u628a\u63e1\u3059\u308b\u306b\u306f\u3001\u307e\u305a\u4e0a\u4f4d\u306b\u8868\u793a\u3055\u308c\u3066\u3044\u308b\u7af6\u5408\u30b5\u30a4\u30c8\u3092\u5206\u6790\u3057\u307e\u3057\u3087\u3046\u3002<\/span>\u7af6\u5408\u30b5\u30a4\u30c8\u3092\u8abf\u3079\u308b\u3068\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u6c42\u3081\u308b\u5185\u5bb9\u3084\u76db\u308a\u8fbc\u3080\u3079\u304d\u8981\u7d20\u3092\u628a\u63e1\u3067\u304d\u307e\u3059\u3002\u691c\u7d22\u610f\u56f3\u306b\u6cbf\u3063\u3066\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u4f5c\u308b\u3068\u3001\u30d1\u30f3\u30c0\u30a2\u30c3\u30d7\u30c7\u30fc\u30c8\u306b\u3088\u308b\u9806\u4f4d\u4e0b\u843d\u306e\u5f71\u97ff\u3092\u6291\u3048\u3089\u308c\u307e\u3059\u3002<\/p>\r\n\n<div class=\"blog-card \">\n<a href=\"https:\/\/grannet.co.jp\/column\/intent\/\">\n<div class=\"blog-card-thumbnail\"><img src='https:\/\/grannet.co.jp\/column\/wp-content\/uploads\/2021\/06\/icatch_intent-418x300.jpg' alt='\u691c\u7d22\u610f\u56f3\u3068\u306f\uff1f\u8abf\u3079\u65b9\u304b\u3089\u30b3\u30f3\u30c6\u30f3\u30c4\u4f5c\u6210\u6642\u306e\u30dd\u30a4\u30f3\u30c8\u307e\u3067'\/><\/div>\n<div class=\"blog-card-content\">\n<div class=\"blog-card-title\">\u691c\u7d22\u610f\u56f3\u3068\u306f\uff1f\u8abf\u3079\u65b9\u304b\u3089\u30b3\u30f3\u30c6\u30f3\u30c4\u4f5c\u6210\u6642\u306e\u30dd\u30a4\u30f3\u30c8\u307e\u3067 <\/div>\n<div class=\"blog-card-excerpt\">\u3053\u306e\u8a18\u4e8b\u3067\u306f\u3001\u691c\u7d22\u610f\u56f3\u306e\u6982\u8981\u306b\u3064\u3044\u3066\u89e3\u8aac\u3057\u307e\u3059\u3002\u8a18\u4e8b\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u4f5c\u6210\u3059\u308b\u3046\u3048\u3067\u3001\u691c\u7d22\u610f\u56f3\u3092\u8abf\u3079\u308b\u3053\u3068\u306f\u5fc5\u9808\u3067\u3059\u3002\u8abf\u3079\u65b9\u3084\u30b3\u30f3\u30c6\u30f3\u30c4\u4f5c\u6210\u6642\u306e\u30dd\u30a4\u30f3\u30c8\u3082\u89e3\u8aac\u3059\u308b\u305f\u3081\u3001\u691c\u7d22\u610f\u56f3\u306b\u3064\u3044\u3066\u8a73\u3057\u304f\u7406\u89e3\u3057\u305f\u3044\u65b9\u306f\u53c2\u8003\u306b\u3057\u3066\u304f\u3060\u3055\u3044\u3002<\/div>\n<\/div>\n<div class=\"clear\"><\/div>\n<\/a>\n<\/div>\r\n<\/div>\r\n<\/section>\r\n<section id=\"section-3-3\" aria-labelledby=\"h-section-3-3\">\r\n<h3 class=\"tt2\" id=\"h-section-3-3\"><span class=\"ez-toc-section\" id=\"3-3%E3%83%9A%E3%83%BC%E3%82%B8%E3%81%AE%E5%88%A9%E4%BE%BF%E6%80%A7%E3%82%92%E9%AB%98%E3%82%81%E3%82%8B\"><\/span>3-3.\u30da\u30fc\u30b8\u306e\u5229\u4fbf\u6027\u3092\u9ad8\u3081\u308b<span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n<div class=\"txtbox\">\r\n<p><span class=\"txt_bold txt_red\">\u30da\u30fc\u30b8\u306e\u5229\u4fbf\u6027\u3092\u9ad8\u3081\u308b\u3053\u3068\u306f\u3001\u9ad8\u54c1\u8cea\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u3068\u3057\u3066\u8a55\u4fa1\u3055\u308c\u308b\u4e0a\u3067\u91cd\u8981\u3067\u3059\u3002<\/span>\u30e6\u30fc\u30b6\u30fc\u3092\u7b2c\u4e00\u306b\u8003\u3048\u3001\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u5bfe\u7b56\u306b\u3088\u3063\u3066\u30da\u30fc\u30b8\u306e\u898b\u3084\u3059\u3055\u3068\u4f7f\u3044\u3084\u3059\u3055\u3092\u9ad8\u3081\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\r\n<div class=\"borderbox mb2em\">\r\n<ul>\r\n<li>\u56f3\u3084\u753b\u50cf\u3067\u30e1\u30ea\u30cf\u30ea\u3092\u3064\u3051\u308b<\/li>\r\n<li>\u56f3\u3084\u753b\u50cf\u306b\u89e3\u8aac\u3092\u52a0\u3048\u3066\u5206\u304b\u308a\u3084\u3059\u304f\u3059\u308b<\/li>\r\n<\/ul>\r\n<\/div>\r\n<p>\u56f3\u3084\u753b\u50cf\u3092\u52a0\u3048\u308b\u3068\u3001\u8996\u899a\u7684\u306a\u898b\u3084\u3059\u3055\u3068\u5229\u4fbf\u6027\u306e\u4e21\u65b9\u304c\u9ad8\u307e\u308a\u307e\u3059\u3002<span class=\"txt_bold\">\u73fe\u5728\u306eGoogle\u306f\u753b\u50cf\u8a8d\u8b58\u306e\u7cbe\u5ea6\u304c\u5411\u4e0a\u3057\u3066\u3044\u308b\u305f\u3081\u3001\u95a2\u9023\u3059\u308b\u56f3\u3084\u753b\u50cf\u3092\u9069\u5207\u306b\u914d\u7f6e\u3059\u308b\u3053\u3068\u306f\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u8a55\u4fa1\u306e\u9762\u3067\u3082\u52b9\u679c\u304c\u3042\u308a\u307e\u3059\u3002<\/span>\u305f\u3060\u3057\u3001\u6587\u8108\u306b\u5408\u308f\u306a\u3044\u753b\u50cf\u3092\u591a\u7528\u3059\u308b\u3068\u9006\u52b9\u679c\u306b\u306a\u308a\u307e\u3059\u3002\u89e3\u8aac\u3068\u7d44\u307f\u5408\u308f\u305b\u3001\u5185\u5bb9\u306b\u95a2\u9023\u3057\u305f\u56f3\u3084\u753b\u50cf\u3092\u914d\u7f6e\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\r\n<p>\uff08\u51fa\u5178\uff1a<a href=\"https:\/\/developers.google.com\/search\/docs\/appearance\/google-images?hl=ja\" target=\"_blank\" rel=\"noopener noreferrer\">Google\u300cGoogle \u753b\u50cf\u691c\u7d22 SEO \u30d9\u30b9\u30c8 \u30d7\u30e9\u30af\u30c6\u30a3\u30b9\u300d<\/a>\uff09<\/p>\r\n<\/div>\r\n<\/section>\r\n<\/section>\r\n\r\n<section id=\"section-4\" aria-labelledby=\"h-section-4\">\r\n<h2 class=\"tt1\" id=\"h-section-4\"><span class=\"ez-toc-section\" id=\"4%E3%83%9A%E3%83%8A%E3%83%AB%E3%83%86%E3%82%A3%E3%81%AE%E7%A2%BA%E8%AA%8D%E6%96%B9%E6%B3%95\"><\/span>4.\u30da\u30ca\u30eb\u30c6\u30a3\u306e\u78ba\u8a8d\u65b9\u6cd5<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n<div class=\"banner\"><img decoding=\"async\" src=\"https:\/\/grannet.co.jp\/column\/wp-content\/uploads\/2022\/06\/img_about_panda_update3.jpg\" alt=\"\u30da\u30ca\u30eb\u30c6\u30a3\u306e\u78ba\u8a8d\u65b9\u6cd5\"><\/div>\r\n<div class=\"txtbox\">\r\n<p><span class=\"txt_bold txt_red\">Google\u691c\u7d22\u306e\u30da\u30ca\u30eb\u30c6\u30a3\u306e\u6709\u7121\u306f\u3001\u307e\u305aGoogle Search Console\u306e\u300c\u624b\u52d5\u306b\u3088\u308b\u5bfe\u7b56\u300d\u30ec\u30dd\u30fc\u30c8\u3067\u78ba\u8a8d\u3057\u307e\u3059\u3002<\/span><\/p>\r\n<p>\u9806\u4f4d\u306e\u4e0b\u843d\u306b\u306f\u3001\u5927\u304d\u304f\u5206\u3051\u30662\u3064\u306e\u8981\u56e0\u304c\u3042\u308a\u307e\u3059\u3002<span class=\"txt_bold\">1\u3064\u306fGoogle\u306e\u62c5\u5f53\u8005\u304c\u76ee\u8996\u3067\u30dd\u30ea\u30b7\u30fc\u9055\u53cd\u3092\u5224\u65ad\u3059\u308b\u300c\u624b\u52d5\u306b\u3088\u308b\u5bfe\u7b56\u300d\u3067\u3042\u308a\u3001\u3082\u30461\u3064\u306f\u30b3\u30a2\u30e9\u30f3\u30ad\u30f3\u30b0\u30b7\u30b9\u30c6\u30e0\u306b\u3088\u308b\u81ea\u52d5\u7684\u306a\u8a55\u4fa1\u306e\u5909\u52d5\u3067\u3059\u3002<\/span><\/p>\r\n<table class=\"width100\">\r\n<caption class=\"sr-only\">Google\u306b\u3088\u308b\u691c\u7d22\u3078\u306e\u30da\u30ca\u30eb\u30c6\u30a3<\/caption>\r\n<thead>\r\n<tr>\r\n<th class=\"width20\" scope=\"col\">\u533a\u5206<\/th>\r\n<th class=\"width40\" scope=\"col\">\u624b\u52d5\u306b\u3088\u308b\u5bfe\u7b56\uff08\u624b\u52d5\u30da\u30ca\u30eb\u30c6\u30a3\uff09<\/th>\r\n<th scope=\"col\">\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u306b\u3088\u308b\u5909\u52d5<\/th>\r\n<\/tr>\r\n<\/thead>\r\n<tbody>\r\n<tr>\r\n<td>\u539f\u56e0<\/td>\r\n<td>Google\u306e\u62c5\u5f53\u8005\u304c\u30dd\u30ea\u30b7\u30fc\u9055\u53cd\u3092\u76ee\u8996\u3067\u5224\u65ad<\/td>\r\n<td>\u30b3\u30a2\u30e9\u30f3\u30ad\u30f3\u30b0\u30b7\u30b9\u30c6\u30e0\u306b\u3088\u308b\u81ea\u52d5\u8a55\u4fa1<\/td>\r\n<\/tr>\r\n<tr>\r\n<td>\u901a\u77e5<\/td>\r\n<td>Search Console\u306e\u30e1\u30c3\u30bb\u30fc\u30b8\u3068\u30e1\u30fc\u30eb\u3067\u5c4a\u304f<\/td>\r\n<td>\u901a\u77e5\u306a\u3057<\/td>\r\n<\/tr>\r\n<tr>\r\n<td>\u78ba\u8a8d\u5834\u6240<\/td>\r\n<td>\u300c\u30bb\u30ad\u30e5\u30ea\u30c6\u30a3\u3068\u624b\u52d5\u306b\u3088\u308b\u5bfe\u7b56\u300d\u5185\u306e\u300c\u624b\u52d5\u306b\u3088\u308b\u5bfe\u7b56\u300d<\/td>\r\n<td>\u691c\u7d22\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u30ec\u30dd\u30fc\u30c8\u3001\u9806\u4f4d\u8a08\u6e2c\u30c4\u30fc\u30eb<\/td>\r\n<\/tr>\r\n<tr>\r\n<td>\u518d\u5be9\u67fb\u30ea\u30af\u30a8\u30b9\u30c8<\/td>\r\n<td>\u53ef\u80fd<\/td>\r\n<td>\u5bfe\u8c61\u5916<\/td>\r\n<\/tr>\r\n<\/tbody>\r\n<\/table>\r\n<p>\uff08\u51fa\u5178\uff1a<a href=\"https:\/\/developers.google.com\/search\/docs\/appearance\/ranking-systems-guide?hl=ja\" target=\"_blank\" rel=\"noopener noreferrer\">Google Search Central\u300cGoogle \u691c\u7d22\u30e9\u30f3\u30ad\u30f3\u30b0 \u30b7\u30b9\u30c6\u30e0\u306e\u3054\u7d39\u4ecb\u300d<\/a>\uff09<\/p>\r\n<p>\uff08\u51fa\u5178\uff1a<a href=\"https:\/\/support.google.com\/webmasters\/answer\/9044175?hl=ja\" target=\"_blank\" rel=\"noopener noreferrer\">Search Console \u30d8\u30eb\u30d7\u300c\u624b\u52d5\u306b\u3088\u308b\u5bfe\u7b56\u30ec\u30dd\u30fc\u30c8\u300d<\/a>\uff09<\/p>\r\n<p>\u624b\u52d5\u306b\u3088\u308b\u5bfe\u7b56\u304c\u8868\u793a\u3055\u308c\u305f\u5834\u5408\u306f\u3001\u30ec\u30dd\u30fc\u30c8\u306b\u8a18\u8f09\u3055\u308c\u305f\u554f\u984c\u3092\u4fee\u6b63\u3057\u305f\u4e0a\u3067\u3001\u540c\u3058\u30ec\u30dd\u30fc\u30c8\u304b\u3089\u518d\u5be9\u67fb\u30ea\u30af\u30a8\u30b9\u30c8\u3092\u9001\u4fe1\u3057\u3066\u304f\u3060\u3055\u3044\u3002\u518d\u5be9\u67fb\u306e\u9032\u884c\u72b6\u6cc1\u306f\u30e1\u30fc\u30eb\u3067\u901a\u77e5\u3055\u308c\u3001\u7d50\u679c\u304c\u51fa\u308b\u307e\u3067\u306b\u306f\u6570\u65e5\u304b\u3089\u6570\u9031\u9593\u307b\u3069\u304b\u304b\u308a\u307e\u3059\u3002<\/p>\r\n<p>\u4e00\u65b9\u3001\u624b\u52d5\u306b\u3088\u308b\u5bfe\u7b56\u304c\u8868\u793a\u3055\u308c\u306a\u3044\u5834\u5408\u306f\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u54c1\u8cea\u306b\u8d77\u56e0\u3059\u308b\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u306e\u8a55\u4fa1\u3092\u7591\u3044\u3001\u691c\u7d22\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u30ec\u30dd\u30fc\u30c8\u3067\u6d41\u5165\u306e\u5909\u5316\u3092\u7d99\u7d9a\u7684\u306b\u78ba\u8a8d\u3057\u307e\u3057\u3087\u3046\u3002\u81ea\u52d5\u7684\u306a\u8a55\u4fa1\u306e\u5909\u52d5\u306b\u306f\u901a\u77e5\u3082\u518d\u5be9\u67fb\u30ea\u30af\u30a8\u30b9\u30c8\u3082\u306a\u3044\u305f\u3081\u3001\u9806\u4f4d\u3084\u6d41\u5165\u3092\u5b9a\u70b9\u89b3\u6e2c\u3057\u3001\u4f4e\u54c1\u8cea\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u898b\u76f4\u3059\u5bfe\u5fdc\u304c\u6c42\u3081\u3089\u308c\u307e\u3059\u3002<\/p>\r\n\n<div class=\"blog-card \">\n<a href=\"https:\/\/grannet.co.jp\/column\/search_console_usage\/\">\n<div class=\"blog-card-thumbnail\"><img src='https:\/\/grannet.co.jp\/column\/wp-content\/uploads\/2021\/04\/icatch_search_console_usage-1-418x300.jpg' alt='\u30102024\u5e74\u7248\u3011Google\u30b5\u30fc\u30c1\u30b3\u30f3\u30bd\u30fc\u30eb\u767b\u9332\u306e3\u3064\u306e\u624b\u9806\u3068\u3001\u30d7\u30ed\u306e\u4f7f\u3044\u65b9'\/><\/div>\n<div class=\"blog-card-content\">\n<div class=\"blog-card-title\">\u30102024\u5e74\u7248\u3011Google\u30b5\u30fc\u30c1\u30b3\u30f3\u30bd\u30fc\u30eb\u767b\u9332\u306e3\u3064\u306e\u624b\u9806\u3068\u3001\u30d7\u30ed\u306e\u4f7f\u3044\u65b9 <\/div>\n<div class=\"blog-card-excerpt\">Google\u304c\u7121\u6599\u3067\u63d0\u4f9b\u3057\u3066\u3044\u308b\u30b5\u30a4\u30c8\u89e3\u6790\u30c4\u30fc\u30eb\u300cGoogle\u30b5\u30fc\u30c1\u30b3\u30f3\u30bd\u30fc\u30eb\u300d\u306f\u3001\u591a\u6a5f\u80fd\u3067\u4fbf\u5229\u306a\u53cd\u9762\u3001\u3057\u3063\u304b\u308a\u4f7f\u3044\u3053\u306a\u305b\u3066\u3044\u306a\u3044\u65b9\u3082\u591a\u3044\u3067\u3057\u3087\u3046\u3002\u4eca\u56de\u306f\u3001Google\u30b5\u30fc\u30c1\u30b3\u30f3\u30bd\u30fc\u30eb\u306e\u6982\u8981\u304b\u3089\u3001\u767b\u9332\u65b9\u6cd5\u30fb\u4f7f\u3044\u65b9\u307e\u3067\u89e3\u8aac\u3059\u308b\u305f\u3081\u3001\u305c\u3072\u3054\u89a7\u304f\u3060\u3055\u3044\u3002#post_excerpt<\/div>\n<\/div>\n<div class=\"clear\"><\/div>\n<\/a>\n<\/div>\r\n<\/div>\r\n<\/section>\r\n\r\n<section id=\"section-5\" aria-labelledby=\"h-section-5\">\r\n<h2 class=\"tt1\" id=\"h-section-5\"><span class=\"ez-toc-section\" id=\"5%E3%83%9A%E3%83%8A%E3%83%AB%E3%83%86%E3%82%A3%E3%82%92%E5%8F%97%E3%81%91%E3%81%9F%E3%81%A8%E3%81%8D%E3%81%AE%E5%AF%BE%E5%87%A6%E6%B3%952%E3%81%A4\"><\/span>5.\u30da\u30ca\u30eb\u30c6\u30a3\u3092\u53d7\u3051\u305f\u3068\u304d\u306e\u5bfe\u51e6\u6cd52\u3064<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n<div class=\"txtbox\">\r\n<p>\u30da\u30ca\u30eb\u30c6\u30a3\u3092\u53d7\u3051\u305f\u3068\u304d\u3001\u307e\u305f\u306f\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u306e\u8a55\u4fa1\u3067\u9806\u4f4d\u304c\u4e0b\u304c\u3063\u305f\u3068\u304d\u306e\u5bfe\u51e6\u6cd5\u306b\u306f\u3001\u4f4e\u54c1\u8cea\u306a\u65e2\u5b58\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u30ea\u30e9\u30a4\u30c8\u3068\u3001\u6539\u5584\u304c\u96e3\u3057\u3044\u30b3\u30f3\u30c6\u30f3\u30c4\u306enoindex\u5316\u306e2\u3064\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\r\n<p>\u4ee5\u4e0b\u3067\u306f\u3001\u305d\u308c\u305e\u308c\u306e\u5bfe\u51e6\u6cd5\u3092\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>\r\n<\/div>\r\n<section id=\"section-5-1\" aria-labelledby=\"h-section-5-1\">\r\n<h3 class=\"tt2\" id=\"h-section-5-1\"><span class=\"ez-toc-section\" id=\"5-1%E6%97%A2%E5%AD%98%E3%82%B3%E3%83%B3%E3%83%86%E3%83%B3%E3%83%84%E3%82%92%E3%83%AA%E3%83%A9%E3%82%A4%E3%83%88%E3%81%99%E3%82%8B\"><\/span>5-1.\u65e2\u5b58\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u30ea\u30e9\u30a4\u30c8\u3059\u308b<span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n<div class=\"txtbox\">\r\n<p><span class=\"txt_bold txt_red\">\u65e2\u5b58\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u30ea\u30e9\u30a4\u30c8\u3068\u306f\u3001\u516c\u958b\u6e08\u307f\u306e\u4f4e\u54c1\u8cea\u306a\u8a18\u4e8b\u3092\u898b\u76f4\u3057\u3001\u6700\u65b0\u3067\u6709\u7528\u306a\u5185\u5bb9\u3078\u66f8\u304d\u63db\u3048\u308b\u5bfe\u51e6\u6cd5\u3067\u3059\u3002<\/span>Google\u306f\u500b\u3005\u306e\u30da\u30fc\u30b8\u306b\u52a0\u3048\u3066\u30b5\u30a4\u30c8\u5168\u4f53\u306e\u8cea\u3092\u8a55\u4fa1\u3059\u308b\u305f\u3081\u3001\u8cea\u306e\u4f4e\u3044\u30da\u30fc\u30b8\u3092\u653e\u7f6e\u3059\u308b\u3068\u30b5\u30a4\u30c8\u5168\u4f53\u306e\u8a55\u4fa1\u3092\u62bc\u3057\u4e0b\u3052\u308b\u8981\u56e0\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\r\n<p>\u7279\u306b\u3001\u516c\u958b\u304b\u3089\u6642\u9593\u304c\u7d4c\u3063\u305f\u8a18\u4e8b\u306f\u3001\u60c5\u5831\u304c\u53e4\u304f\u306a\u3063\u3066\u3044\u308b\u5834\u5408\u304c\u3042\u308a\u307e\u3059\u3002<span class=\"txt_bold\">\u6700\u65b0\u306e\u4e8b\u5b9f\u3084\u30c7\u30fc\u30bf\u3078\u66f4\u65b0\u3057\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u7591\u554f\u306b\u7684\u78ba\u306b\u7b54\u3048\u308b\u5185\u5bb9\u3078\u4f5c\u308a\u5909\u3048\u308b\u3068\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u54c1\u8cea\u3068\u4fe1\u983c\u6027\u304c\u9ad8\u307e\u308a\u307e\u3059\u3002<\/span>\u65b0\u3057\u3044\u9ad8\u54c1\u8cea\u306a\u8a18\u4e8b\u3092\u8ffd\u52a0\u3057\u306a\u304c\u3089\u3001\u65e2\u5b58\u8a18\u4e8b\u306e\u6539\u5584\u3082\u4e26\u884c\u3057\u3066\u9032\u3081\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\r\n\n<div class=\"blog-card \">\n<a href=\"https:\/\/grannet.co.jp\/column\/about_rewrite\/\">\n<div class=\"blog-card-thumbnail\"><img src='https:\/\/grannet.co.jp\/column\/wp-content\/uploads\/2024\/03\/icatch-about-rewrite-418x300.jpg' alt='\u30ea\u30e9\u30a4\u30c8\u3068\u306f\uff1fSEO\u52b9\u679c\u3092\u9ad8\u3081\u308b\u3084\u308a\u65b9\u3084\u30b3\u30c4\u30fb\u6ce8\u610f\u70b9\u3092\u7d39\u4ecb'\/><\/div>\n<div class=\"blog-card-content\">\n<div class=\"blog-card-title\">\u30ea\u30e9\u30a4\u30c8\u3068\u306f\uff1fSEO\u52b9\u679c\u3092\u9ad8\u3081\u308b\u3084\u308a\u65b9\u3084\u30b3\u30c4\u30fb\u6ce8\u610f\u70b9\u3092\u7d39\u4ecb <\/div>\n<div class=\"blog-card-excerpt\">\u30ea\u30e9\u30a4\u30c8\u306f\u3001\u516c\u958b\u6e08\u307f\u306e\u8a18\u4e8b\u306e\u691c\u7d22\u9806\u4f4d\u3092\u4e0a\u3052\u308b\u305f\u3081\u306b\u884c\u3046SEO\u5bfe\u7b56\u306e\u4e00\u3064\u3067\u3059\u3002\u3046\u307e\u304f\u30ea\u30e9\u30a4\u30c8\u3067\u304d\u308c\u3070PV\u6570\u306e\u5411\u4e0a\u304c\u898b\u8fbc\u3081\u308b\u3082\u306e\u306e\u3001\u8aa4\u3063\u305f\u65b9\u6cd5\u3067\u306f\u691c\u7d22\u9806\u4f4d\u304c\u4e0b\u304c\u308b\u6050\u308c\u304c\u3042\u308a\u307e\u3059\u3002\u3053\u306e\u8a18\u4e8b\u3067\u306f\u3001\u30ea\u30e9\u30a4\u30c8\u306e\u6d41\u308c\u30fb\u30c6\u30af\u30cb\u30c3\u30af\u3092\u89e3\u8aac\u3057\u307e\u3059\u3002<\/div>\n<\/div>\n<div class=\"clear\"><\/div>\n<\/a>\n<\/div>\r\n\n<div class=\"blog-card \">\n<a href=\"https:\/\/grannet.co.jp\/column\/seo-article\">\n<div class=\"blog-card-thumbnail\"><img src='https:\/\/grannet.co.jp\/column\/wp-content\/uploads\/2026\/06\/icatch-about-seo-article2-418x300.jpg' alt='SEO\u8a18\u4e8b\u3068\u306f\uff1f\u8a55\u4fa1\u3055\u308c\u308b\u8a18\u4e8b\u306b\u5171\u901a\u3059\u308b\u7279\u5fb4\u3084\u4f5c\u6210\u624b\u9806\u3092\u89e3\u8aac'\/><\/div>\n<div class=\"blog-card-content\">\n<div class=\"blog-card-title\">SEO\u8a18\u4e8b\u3068\u306f\uff1f\u8a55\u4fa1\u3055\u308c\u308b\u8a18\u4e8b\u306b\u5171\u901a\u3059\u308b\u7279\u5fb4\u3084\u4f5c\u6210\u624b\u9806\u3092\u89e3\u8aac <\/div>\n<div class=\"blog-card-excerpt\">SEO\u8a18\u4e8b\u3068\u306f\u4f55\u304b\u3001\u8a55\u4fa1\u3055\u308c\u308b\u8a18\u4e8b\u306e\u7279\u5fb4\u3001\u4f5c\u6210\u624b\u9806\u3001\u6210\u679c\u306b\u3064\u306a\u3052\u308b\u305f\u3081\u306e\u6ce8\u610f\u70b9\u3092\u307e\u3068\u3081\u3066\u89e3\u8aac\u3057\u307e\u3059\u3002\u30e6\u30fc\u30b6\u30fc\u30d5\u30a1\u30fc\u30b9\u30c8\u306e\u9ad8\u54c1\u8cea\u306aSEO\u8a18\u4e8b\u3092\u4f5c\u308a\u3001\u81ea\u793e\u30b5\u30a4\u30c8\u306b\u63b2\u8f09\u3057\u305f\u3044\u65b9\u306b\u304a\u3059\u3059\u3081\u3067\u3059\u3002<\/div>\n<\/div>\n<div class=\"clear\"><\/div>\n<\/a>\n<\/div>\r\n<\/div>\r\n<\/section>\r\n<section id=\"section-5-2\" aria-labelledby=\"h-section-5-2\">\r\n<h3 class=\"tt2\" id=\"h-section-5-2\"><span class=\"ez-toc-section\" id=\"5-2%E4%BD%8E%E5%93%81%E8%B3%AA%E3%81%AA%E3%82%B3%E3%83%B3%E3%83%86%E3%83%B3%E3%83%84%E3%82%92noindex%E3%81%AB%E3%81%99%E3%82%8B\"><\/span>5-2.\u4f4e\u54c1\u8cea\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u3092noindex\u306b\u3059\u308b<span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n<div class=\"txtbox\">\r\n<p><span class=\"txt_bold txt_red\">\u4f4e\u54c1\u8cea\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u306enoindex\u5316\u3068\u306f\u3001\u6539\u5584\u304c\u96e3\u3057\u3044\u30da\u30fc\u30b8\u3092\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u306e\u30a4\u30f3\u30c7\u30c3\u30af\u30b9\u5bfe\u8c61\u304b\u3089\u5916\u3059\u5bfe\u51e6\u6cd5\u3067\u3059\u3002<\/span>noindex\u3092\u8a2d\u5b9a\u3057\u305f\u30da\u30fc\u30b8\u306f\u691c\u7d22\u7d50\u679c\u306b\u8868\u793a\u3055\u308c\u306a\u304f\u306a\u308b\u305f\u3081\u3001\u4fa1\u5024\u306e\u4f4e\u3044\u30da\u30fc\u30b8\u304c\u30b5\u30a4\u30c8\u5168\u4f53\u306e\u8a55\u4fa1\u3078\u4e0e\u3048\u308b\u5f71\u97ff\u3092\u6291\u3048\u3089\u308c\u307e\u3059\u3002<\/p>\r\n<p>noindex\u306e\u8a2d\u5b9a\u65b9\u6cd5\u3068\u3057\u3066\u306f\u3001\u5bfe\u8c61\u30da\u30fc\u30b8\u306eHTML\u306b\u6b21\u306e\u30e1\u30bf\u30bf\u30b0\u3092\u8a18\u8ff0\u3059\u308b\u3084\u308a\u65b9\u304c\u4e00\u822c\u7684\u3067\u3059\u3002<\/p>\r\n<div class=\"borderbox mb2em\">\r\n<p>&lt;meta name=&quot;robots&quot; content=&quot;noindex&quot;&gt;<\/p>\r\n<\/div>\r\n<p>\u305f\u3060\u3057\u3001noindex\u3092\u3059\u3079\u3066\u306e\u4f4e\u8a55\u4fa1\u30da\u30fc\u30b8\u306b\u9069\u7528\u3059\u308b\u306e\u306fNG\u3067\u3059\u3002<span class=\"txt_bold\">\u30ea\u30e9\u30a4\u30c8\u3067\u8cea\u3092\u9ad8\u3081\u3089\u308c\u308b\u30da\u30fc\u30b8\u306f\u3001\u307e\u305a\u6539\u5584\u3092\u8a66\u307f\u3001\u6539\u5584\u306e\u898b\u8fbc\u307f\u304c\u306a\u3044\u91cd\u8907\u30da\u30fc\u30b8\u3084\u5185\u5bb9\u306e\u4e4f\u3057\u3044\u30da\u30fc\u30b8\u306b\u9650\u3063\u3066\u3001noindex\u3084\u524a\u9664\u3092\u691c\u8a0e\u3059\u308b\u3001\u3068\u3044\u3046\u512a\u5148\u9806\u4f4d\u3067\u9032\u3081\u308b\u306e\u304c\u9069\u5207\u3067\u3059\u3002<\/span>\u4eba\u6c17\u8a18\u4e8b\u3084\u9ad8\u54c1\u8cea\u306a\u8a18\u4e8b\u3092\u78ba\u5b9f\u306b\u30a4\u30f3\u30c7\u30c3\u30af\u30b9\u3078\u6b8b\u3059\u3053\u3068\u306f\u3001\u30b5\u30a4\u30c8\u5168\u4f53\u306e\u8a55\u4fa1\u306e\u7dad\u6301\u306b\u3064\u306a\u304c\u308a\u307e\u3059\u3002<\/p>\r\n<\/div>\r\n<\/section>\r\n<\/section>\r\n\r\n<section id=\"section-6\" aria-labelledby=\"h-section-6\">\r\n<h2 class=\"tt1\" id=\"h-section-6\"><span class=\"ez-toc-section\" id=\"6%E3%82%B3%E3%83%B3%E3%83%86%E3%83%B3%E3%83%84%E3%81%AE%E5%93%81%E8%B3%AA%E3%82%92%E9%AB%98%E3%82%81%E3%82%8B%E3%81%9F%E3%82%81%E3%81%AE%E3%83%81%E3%82%A7%E3%83%83%E3%82%AF%E3%83%9D%E3%82%A4%E3%83%B3%E3%83%88\"><\/span>6.\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u54c1\u8cea\u3092\u9ad8\u3081\u308b\u305f\u3081\u306e\u30c1\u30a7\u30c3\u30af\u30dd\u30a4\u30f3\u30c8<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n<div class=\"txtbox\">\r\n<p>\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u54c1\u8cea\u3092\u9ad8\u3081\u308b\u306b\u306f\u3001Google\u304c\u516c\u958b\u3059\u308b\u81ea\u5df1\u8a55\u4fa1\u306e\u8cea\u554f\u306b\u6cbf\u3063\u3066\u3001\u81ea\u793e\u306e\u8a18\u4e8b\u3092\u5ba2\u89b3\u7684\u306b\u70b9\u691c\u3059\u308b\u3053\u3068\u304c\u6709\u52b9\u3067\u3059\u3002Google\u306e\u30e9\u30f3\u30ad\u30f3\u30b0\u30b7\u30b9\u30c6\u30e0\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u305f\u3081\u306b\u4f5c\u3089\u308c\u305f\u6709\u7528\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u9ad8\u304f\u8a55\u4fa1\u3059\u308b\u3088\u3046\u306b\u8a2d\u8a08\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\r\n<p>\u70b9\u691c\u306e\u969b\u306b\u7279\u306b\u91cd\u8981\u3068\u306a\u308b\u30dd\u30a4\u30f3\u30c8\u3092\u30013\u3064\u306b\u5206\u3051\u3066\u8aac\u660e\u3057\u307e\u3059\u3002<\/p>\r\n<p>\uff08\u51fa\u5178\uff1a<a href=\"https:\/\/developers.google.com\/search\/docs\/fundamentals\/creating-helpful-content?hl=ja\" target=\"_blank\" rel=\"noopener noreferrer\">Google Search Central\u300c\u6709\u7528\u3067\u4fe1\u983c\u6027\u306e\u9ad8\u3044\u3001\u30e6\u30fc\u30b6\u30fc\u3092\u7b2c\u4e00\u306b\u8003\u3048\u305f\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u4f5c\u6210\u300d<\/a>\uff09<\/p>\r\n<\/div>\r\n<section id=\"section-6-1\" aria-labelledby=\"h-section-6-1\">\r\n<h3 class=\"tt2\" id=\"h-section-6-1\"><span class=\"ez-toc-section\" id=\"6-1%E8%AA%AD%E8%80%85%E3%81%AE%E7%9F%A5%E3%82%8A%E3%81%9F%E3%81%84%E6%83%85%E5%A0%B1%E3%82%92%E9%81%8E%E4%B8%8D%E8%B6%B3%E3%81%AA%E3%81%8F%E4%BC%9D%E3%81%88%E3%81%A6%E3%81%84%E3%82%8B%E3%81%8B\"><\/span>6-1.\u8aad\u8005\u306e\u77e5\u308a\u305f\u3044\u60c5\u5831\u3092\u904e\u4e0d\u8db3\u306a\u304f\u4f1d\u3048\u3066\u3044\u308b\u304b<span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n<div class=\"txtbox\">\r\n<p><span class=\"txt_bold txt_red\">\u8aad\u8005\u306e\u77e5\u308a\u305f\u3044\u60c5\u5831\u3092\u904e\u4e0d\u8db3\u306a\u304f\u4f1d\u3048\u3089\u308c\u3066\u3044\u308b\u304b\u306f\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u5b9f\u8cea\u7684\u306a\u4fa1\u5024\u3092\u6e2c\u308b\u57fa\u672c\u306e\u30c1\u30a7\u30c3\u30af\u30dd\u30a4\u30f3\u30c8\u3067\u3059\u3002<\/span>Google\u306e\u81ea\u5df1\u8a55\u4fa1\u3067\u306f\u3001\u30c8\u30d4\u30c3\u30af\u3092\u5b9f\u8cea\u7684\u3067\u5305\u62ec\u7684\u306b\u8aac\u660e\u3067\u304d\u3066\u3044\u308b\u304b\u3001\u81ea\u660e\u306a\u5185\u5bb9\u3092\u8d85\u3048\u305f\u6d1e\u5bdf\u3092\u793a\u305b\u3066\u3044\u308b\u304b\u304c\u554f\u308f\u308c\u307e\u3059\u3002<\/p>\r\n<p><span class=\"txt_bold\">\u60c5\u5831\u306e\u904e\u4e0d\u8db3\u306b\u3064\u3044\u3066\u306e\u30c1\u30a7\u30c3\u30af\u30dd\u30a4\u30f3\u30c8<\/span><\/p>\r\n<div class=\"borderbox mb2em\">\r\n<ul>\r\n<li>\u30c8\u30d4\u30c3\u30af\u306b\u3064\u3044\u3066\u3001\u5b9f\u8cea\u7684\u3067\u5305\u62ec\u7684\u306a\u8aac\u660e\u304c\u3067\u304d\u3066\u3044\u308b\u304b<\/li>\r\n<li>\u5f53\u305f\u308a\u524d\u306e\u60c5\u5831\u306b\u3068\u3069\u307e\u3089\u305a\u3001\u72ec\u81ea\u306e\u6d1e\u5bdf\u3084\u5206\u6790\u3092\u52a0\u3048\u3066\u3044\u308b\u304b<\/li>\r\n<li>\u8aad\u307f\u7d42\u3048\u305f\u8aad\u8005\u304c\u3001\u307b\u304b\u306e\u30b5\u30a4\u30c8\u3092\u518d\u691c\u7d22\u305b\u305a\u306b\u76ee\u7684\u3092\u679c\u305f\u305b\u308b\u304b<\/li>\r\n<\/ul>\r\n<\/div>\r\n<p>\u30e6\u30fc\u30b6\u30fc\u304c\u8aad\u307f\u7d42\u3048\u305f\u5f8c\u306b\u5225\u306e\u30bd\u30fc\u30b9\u3092\u63a2\u3057\u76f4\u3059\u8a18\u4e8b\u306f\u3001\u60c5\u5831\u304c\u4e0d\u8db3\u3057\u3066\u3044\u308b\u30b5\u30a4\u30f3\u3067\u3059\u3002<span class=\"txt_bold\">\u8aad\u8005\u306e\u7591\u554f\u306b\u6700\u5f8c\u307e\u3067\u7b54\u3048\u304d\u308b\u69cb\u6210\u306b\u3059\u308b\u3068\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u4fa1\u5024\u304c\u9ad8\u307e\u308a\u307e\u3059\u3002<\/span><\/p>\r\n<\/div>\r\n<\/section>\r\n<section id=\"section-6-2\" aria-labelledby=\"h-section-6-2\">\r\n<h3 class=\"tt2\" id=\"h-section-6-2\"><span class=\"ez-toc-section\" id=\"6-2%E5%B0%82%E9%96%80%E7%9F%A5%E8%AD%98%E3%81%8C%E3%81%82%E3%82%8B%E4%BA%BA%E9%96%93%E3%81%8C%E6%9B%B8%E3%81%84%E3%81%A6%E3%81%84%E3%82%8B%E3%83%BB%E7%9B%A3%E4%BF%AE%E3%81%97%E3%81%A6%E3%81%84%E3%82%8B%E3%81%8B\"><\/span>6-2.\u5c02\u9580\u77e5\u8b58\u304c\u3042\u308b\u4eba\u9593\u304c\u66f8\u3044\u3066\u3044\u308b\u30fb\u76e3\u4fee\u3057\u3066\u3044\u308b\u304b<span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n<div class=\"txtbox\">\r\n<p><span class=\"txt_bold txt_red\">\u30c6\u30fc\u30de\u3092\u719f\u77e5\u3057\u305f\u5c02\u9580\u5bb6\u3084\u7d4c\u9a13\u8005\u304c\u57f7\u7b46\u30fb\u76e3\u4fee\u3057\u3066\u3044\u308b\u304b\u306f\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u4fe1\u983c\u6027\u3092\u5de6\u53f3\u3059\u308b\u30c1\u30a7\u30c3\u30af\u30dd\u30a4\u30f3\u30c8\u3067\u3059\u3002<\/span>Google\u306f\u3001\u8ab0\u304c\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u4f5c\u6210\u3057\u305f\u306e\u304b\u3092\u660e\u78ba\u306b\u3059\u308b\u3053\u3068\u3092\u91cd\u8996\u3057\u3066\u304a\u308a\u3001\u8457\u8005\u60c5\u5831\u306e\u660e\u793a\u3092\u5f37\u304f\u63a8\u5968\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\r\n<p><span class=\"txt_bold\">\u5c02\u9580\u6027\u3084\u4fe1\u983c\u6027\u3092\u62c5\u4fdd\u3059\u308b\u305f\u3081\u306e\u30c1\u30a7\u30c3\u30af\u30dd\u30a4\u30f3\u30c8<\/span><\/p>\r\n<div class=\"borderbox mb2em\">\r\n<ul>\r\n<li>\u8457\u8005\u3084\u76e3\u4fee\u8005\u3092\u660e\u793a\u3057\u3001\u30d0\u30a4\u30e9\u30a4\u30f3\u3084\u8457\u8005\u30da\u30fc\u30b8\u3067\u7d4c\u6b74\u3084\u5c02\u9580\u5206\u91ce\u304c\u5206\u304b\u308b\u3088\u3046\u306b\u3057\u3066\u3044\u308b\u304b<\/li>\r\n<li>\u30c6\u30fc\u30de\u3092\u78ba\u5b9f\u306b\u7406\u89e3\u3057\u3066\u3044\u308b\u5c02\u9580\u5bb6\u307e\u305f\u306f\u7d4c\u9a13\u8005\u304c\u3001\u57f7\u7b46\u307e\u305f\u306f\u30ec\u30d3\u30e5\u30fc\u3057\u3066\u3044\u308b\u304b<\/li>\r\n<li>\u660e\u3089\u304b\u306a\u4e8b\u5b9f\u8aa4\u8a8d\u304c\u306a\u304f\u3001\u51fa\u5178\u3084\u5f15\u7528\u3092\u660e\u793a\u3059\u308b\u306a\u3069\u306e\u5f62\u3067\u60c5\u5831\u6e90\u304c\u793a\u3055\u308c\u3066\u3044\u308b\u304b<\/li>\r\n<\/ul>\r\n<\/div>\r\n<p><span class=\"txt_bold\">\u5065\u5eb7\u3084\u304a\u91d1\u3001\u5b89\u5168\u306a\u3069\u4eba\u751f\u306b\u5927\u304d\u304f\u5f71\u97ff\u3059\u308bYMYL\u9818\u57df\u306e\u30c6\u30fc\u30de\u3067\u306f\u3001\u5c02\u9580\u6027\u3068\u4fe1\u983c\u6027\u304c\u3044\u3063\u305d\u3046\u91cd\u8996\u3055\u308c\u307e\u3059\u3002<\/span>\u305d\u306e\u305f\u3081\u3001\u8457\u8005\u306e\u7d4c\u6b74\u3084\u76e3\u4fee\u4f53\u5236\u3092\u53ef\u8996\u5316\u3059\u308b\u3053\u3068\u304c\u3001\u4fe1\u983c\u306e\u7372\u5f97\u306b\u3064\u306a\u304c\u308a\u307e\u3059\u3002<\/p>\r\n<\/div>\r\n<\/section>\r\n<section id=\"section-6-3\" aria-labelledby=\"h-section-6-3\">\r\n<h3 class=\"tt2\" id=\"h-section-6-3\"><span class=\"ez-toc-section\" id=\"6-3%E5%AE%9F%E4%BD%93%E9%A8%93%E3%82%84%E7%8B%AC%E8%87%AA%E6%83%85%E5%A0%B1%E3%81%AA%E3%81%A9%E3%81%AE%E3%81%BB%E3%81%8B%E3%81%AE%E8%A8%98%E4%BA%8B%E3%81%AB%E3%81%AA%E3%81%84%E6%83%85%E5%A0%B1%E3%81%8C%E5%90%AB%E3%81%BE%E3%82%8C%E3%81%A6%E3%81%84%E3%82%8B%E3%81%8B\"><\/span>6-3.\u5b9f\u4f53\u9a13\u3084\u72ec\u81ea\u60c5\u5831\u306a\u3069\u306e\u307b\u304b\u306e\u8a18\u4e8b\u306b\u306a\u3044\u60c5\u5831\u304c\u542b\u307e\u308c\u3066\u3044\u308b\u304b<span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n<div class=\"txtbox\">\r\n<p><span class=\"txt_bold txt_red\">\u307b\u304b\u306e\u8a18\u4e8b\u306b\u306a\u3044\u5b9f\u4f53\u9a13\u3084\u72ec\u81ea\u60c5\u5831\u304c\u542b\u307e\u308c\u3066\u3044\u308b\u304b\u306f\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u72ec\u81ea\u6027\u3092\u6e2c\u308b\u30c1\u30a7\u30c3\u30af\u30dd\u30a4\u30f3\u30c8\u3067\u3059\u3002<\/span>Google\u306e\u81ea\u5df1\u8a55\u4fa1\u3067\u306f\u3001\u72ec\u81ea\u306e\u60c5\u5831\u3084\u30ec\u30dd\u30fc\u30c8\u3001\u7814\u7a76\u3001\u5206\u6790\u3092\u793a\u3057\u3066\u3044\u308b\u304b\u3001\u5358\u306a\u308b\u30b3\u30d4\u30fc\u3084\u66f8\u304d\u63db\u3048\u3092\u8d85\u3048\u305f\u4ed8\u52a0\u4fa1\u5024\u304c\u3042\u308b\u304b\u304c\u554f\u308f\u308c\u307e\u3059\u3002<\/p>\r\n<p><span class=\"txt_bold\">\u72ec\u81ea\u6027\u306e\u9ad8\u3044\u8a18\u4e8b\u3092\u4f5c\u308b\u305f\u3081\u306e\u30c1\u30a7\u30c3\u30af\u30dd\u30a4\u30f3\u30c8<\/span><\/p>\r\n<div class=\"borderbox mb2em\">\r\n<ul>\r\n<li>\u72ec\u81ea\u306e\u8abf\u67fb\u7d50\u679c\u3084\u30c7\u30fc\u30bf\u3001\u5206\u6790\u3092\u793a\u3057\u3066\u3044\u308b\u304b<\/li>\r\n<li>\u5546\u54c1\u306e\u4f7f\u7528\u3084\u73fe\u5730\u8a2a\u554f\u306a\u3069\u3001\u5b9f\u4f53\u9a13\u306b\u57fa\u3065\u304f\u60c5\u5831\u3092\u542b\u3093\u3067\u3044\u308b\u304b<\/li>\r\n<li>\u4ed6\u30b5\u30a4\u30c8\u306e\u8981\u7d04\u3084\u66f8\u304d\u63db\u3048\u306b\u3068\u3069\u307e\u3089\u305a\u3001\u72ec\u81ea\u306e\u4fa1\u5024\u3092\u52a0\u3048\u3066\u3044\u308b\u304b<\/li>\r\n<\/ul>\r\n<\/div>\r\n<p>\u4f8b\u3048\u3070\u5546\u54c1\u30ec\u30d3\u30e5\u30fc\u3092\u4e2d\u5fc3\u3068\u3057\u305f\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u4f5c\u308b\u306a\u3089\u3001\u30c6\u30b9\u30c8\u3057\u305f\u5546\u54c1\u6570\u3084\u5b9f\u65bd\u65b9\u6cd5\u3001\u7d50\u679c\u3092\u3001\u5199\u771f\u306a\u3069\u306e\u8a3c\u62e0\u3068\u3068\u3082\u306b\u793a\u3059\u3068\u4fe1\u983c\u304c\u9ad8\u307e\u308a\u307e\u3059\u3002<span class=\"txt_bold\">\u307b\u304b\u306e\u8a18\u4e8b\u3067\u306f\u5f97\u3089\u308c\u306a\u3044\u4e00\u6b21\u60c5\u5831\u3092\u76db\u308a\u8fbc\u3080\u3053\u3068\u304c\u3001\u72ec\u81ea\u6027\u3092\u9ad8\u3081\u308b\u6709\u52b9\u306a\u65b9\u6cd5\u3067\u3059\u3002<\/span><\/p>\r\n<\/div>\r\n<\/section>\r\n<\/section>\r\n\r\n<section id=\"section-7\" aria-labelledby=\"h-section-7\">\r\n<h2 class=\"tt1\" id=\"h-section-7\"><span class=\"ez-toc-section\" id=\"7%E7%94%9F%E6%88%90AI%E6%99%82%E4%BB%A3%E3%81%A0%E3%81%8B%E3%82%89%E3%81%93%E3%81%9D%E3%83%91%E3%83%B3%E3%83%80%E3%82%A2%E3%83%83%E3%83%97%E3%83%87%E3%83%BC%E3%83%88%E3%81%AE%E8%80%83%E3%81%88%E6%96%B9%E3%81%AF%E6%9C%89%E5%8A%B9\"><\/span>7.\u751f\u6210AI\u6642\u4ee3\u3060\u304b\u3089\u3053\u305d\u30d1\u30f3\u30c0\u30a2\u30c3\u30d7\u30c7\u30fc\u30c8\u306e\u8003\u3048\u65b9\u306f\u6709\u52b9<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n<div class=\"txtbox\">\r\n<p>\u751f\u6210AI\u306b\u3088\u308b\u691c\u7d22\u304cGoogle\u306b\u3082\u5b9f\u88c5\u3055\u308c\u3066\u3044\u308b2026\u5e74\u73fe\u5728\u3001\u30d1\u30f3\u30c0\u30a2\u30c3\u30d7\u30c7\u30fc\u30c8\u306e\u300c\u72ec\u81ea\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u91cd\u8996\u3057\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u8cea\u3092\u8a55\u4fa1\u3059\u308b\u300d\u3068\u3044\u3046\u8003\u3048\u65b9\u306f\u3055\u3089\u306b\u91cd\u8981\u306b\u306a\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\r\n<p>\u300cAI\u306b\u3088\u308b\u6982\u8981\u300d\u3084\u300cAI\u30e2\u30fc\u30c9\u300d\u3068\u3044\u3063\u305fGoogle\u306e\u751f\u6210AI\u6a5f\u80fd\u3067\u3082\u3001\u5f93\u6765\u306eSEO\u306e\u8003\u3048\u65b9\u306f\u5f15\u304d\u7d9a\u304d\u6709\u52b9\u3067\u3059\u3002\u307e\u305f\u3001\u751f\u6210AI\u3067\u8ab0\u3067\u3082\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u4f5c\u308c\u308b\u6642\u4ee3\u3067\u3042\u308b\u304b\u3089\u3053\u305d\u3001Google\u306f\u3088\u308a\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u72ec\u81ea\u6027\u3092\u91cd\u8996\u3059\u308b\u5f62\u306b\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u3092\u8abf\u6574\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\r\n<p>\u4ee5\u4e0b\u3067\u306f\u3001\u30d1\u30f3\u30c0\u30a2\u30c3\u30d7\u30c7\u30fc\u30c8\u306e\u8003\u3048\u65b9\u304c\u6709\u52b9\u3067\u3042\u308b\u7406\u7531\u3092\u30012\u3064\u306e\u89b3\u70b9\u304b\u3089\u8aac\u660e\u3057\u307e\u3059\u3002<\/p>\r\n<\/div>\r\n<section id=\"section-7-1\" aria-labelledby=\"h-section-7-1\">\r\n<h3 class=\"tt2\" id=\"h-section-7-1\"><span class=\"ez-toc-section\" id=\"7-1%E7%94%9F%E6%88%90AI%E6%A4%9C%E7%B4%A2%E3%81%A7%E3%82%82%E3%82%B3%E3%83%B3%E3%83%86%E3%83%B3%E3%83%84%E3%81%AE%E5%93%81%E8%B3%AA%E3%81%8C%E9%87%8D%E8%A6%81%E3%81%AA%E7%90%86%E7%94%B1\"><\/span>7-1.\u751f\u6210AI\u691c\u7d22\u3067\u3082\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u54c1\u8cea\u304c\u91cd\u8981\u306a\u7406\u7531<span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n<div class=\"txtbox\">\r\n<p><span class=\"txt_bold txt_red\">\u751f\u6210AI\u691c\u7d22\u3067\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u54c1\u8cea\u304c\u91cd\u8981\u306a\u306e\u306f\u3001AI\u306e\u56de\u7b54\u304c\u3001\u54c1\u8cea\u3092\u8a55\u4fa1\u3059\u308b\u30b3\u30a2\u30e9\u30f3\u30ad\u30f3\u30b0\u30b7\u30b9\u30c6\u30e0\u3092\u901a\u3058\u3066\u751f\u6210\u3055\u308c\u3066\u3044\u308b\u305f\u3081\u3067\u3059\u3002<\/span>Google\u306e\u751f\u6210AI\u6a5f\u80fd\u306f\u3001\u691c\u7d22\u30a4\u30f3\u30c7\u30c3\u30af\u30b9\u304b\u3089\u95a2\u9023\u6027\u304c\u9ad8\u3044\u65b0\u3057\u3044\u30da\u30fc\u30b8\u3092\u53d6\u5f97\u3057\u3001\u305d\u306e\u60c5\u5831\u3092\u3082\u3068\u306b\u56de\u7b54\u3092\u7d44\u307f\u7acb\u3066\u308b\u300c\u691c\u7d22\u62e1\u5f35\u751f\u6210\uff08RAG\uff09\u300d\u3068\u3044\u3046\u4ed5\u7d44\u307f\u3092\u63a1\u7528\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\r\n<p>\u56de\u7b54\u306e\u6839\u62e0\u3068\u3057\u3066\u53d6\u5f97\u3055\u308c\u308b\u306e\u306f\u3001\u30b3\u30a2\u30e9\u30f3\u30ad\u30f3\u30b0\u30b7\u30b9\u30c6\u30e0\u304c\u9ad8\u304f\u8a55\u4fa1\u3057\u305f\u30da\u30fc\u30b8\u3067\u3059\u3002<span class=\"txt_bold\">\u30d1\u30f3\u30c0\u30a2\u30c3\u30d7\u30c7\u30fc\u30c8\u306f\u30b3\u30a2\u30e9\u30f3\u30ad\u30f3\u30b0\u30b7\u30b9\u30c6\u30e0\u306e\u4e00\u90e8\u3067\u3042\u308b\u305f\u3081\u3001\u4f4e\u54c1\u8cea\u3068\u5224\u65ad\u3055\u308c\u305f\u30da\u30fc\u30b8\u306f\u3001AI\u306e\u56de\u7b54\u306b\u3082\u5f15\u7528\u3055\u308c\u306b\u304f\u304f\u306a\u308a\u307e\u3059\u3002<\/span><\/p>\r\n<p>\u305d\u306e\u305f\u3081\u3001\u751f\u6210AI\u691c\u7d22\u3067\u53d6\u308a\u4e0a\u3052\u3089\u308c\u305f\u3044\u5834\u5408\u3082\u3001\u30d1\u30f3\u30c0\u30a2\u30c3\u30d7\u30c7\u30fc\u30c8\u306e\u8003\u3048\u65b9\u306b\u57fa\u3065\u3044\u3066\u72ec\u81ea\u306e\u8996\u70b9\u3084\u5b9f\u4f53\u9a13\u306b\u57fa\u3065\u304f\u3001\u72ec\u81ea\u6027\u306e\u9ad8\u3044\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u4f5c\u308b\u3053\u3068\u304c\u57fa\u672c\u3067\u3059\u3002\u54c1\u8cea\u306e\u9ad8\u3044\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u4f5c\u308b\u53d6\u308a\u7d44\u307f\u304c\u3001\u691c\u7d22\u7d50\u679c\u3068AI\u306e\u56de\u7b54\u306e\u53cc\u65b9\u3067\u8a55\u4fa1\u3055\u308c\u308b\u305f\u3081\u306e\u57fa\u672c\u306e\u8003\u3048\u65b9\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\r\n<\/div>\r\n<\/section>\r\n<section id=\"section-7-2\" aria-labelledby=\"h-section-7-2\">\r\n<h3 class=\"tt2\" id=\"h-section-7-2\"><span class=\"ez-toc-section\" id=\"7-2%E5%B0%8F%E6%89%8B%E5%85%88%E3%81%AE%E3%80%8CAI%E5%AF%BE%E7%AD%96%E3%80%8D%E3%81%AE%E5%8A%B9%E6%9E%9C%E3%81%8C%E8%96%84%E3%81%84%E7%90%86%E7%94%B1\"><\/span>7-2.\u5c0f\u624b\u5148\u306e\u300cAI\u5bfe\u7b56\u300d\u306e\u52b9\u679c\u304c\u8584\u3044\u7406\u7531<span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n<div class=\"txtbox\">\r\n<p><span class=\"txt_bold txt_red\">\u5c0f\u624b\u5148\u306e\u300cAI\u5bfe\u7b56\u300d\u306e\u52b9\u679c\u304c\u4e4f\u3057\u3044\u306e\u306f\u3001Google\u306e\u751f\u6210AI\u6a5f\u80fd\u304c\u5f93\u6765\u3068\u540c\u3058\u30b3\u30a2\u30e9\u30f3\u30ad\u30f3\u30b0\u3068\u54c1\u8cea\u306e\u4ed5\u7d44\u307f\u3067\u52d5\u3044\u3066\u304a\u308a\u3001\u7279\u5225\u306a\u64cd\u4f5c\u306e\u4f59\u5730\u304c\u306a\u3044\u305f\u3081\u3067\u3059\u3002<\/span>\u3057\u3070\u3057\u3070LLMO\u5bfe\u7b56\u306e\u624b\u6cd5\u3068\u3057\u3066\u4f1d\u3048\u3089\u308c\u308b\u3001\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u624b\u6cd5\u306fGoogle\u306eAI\u6a5f\u80fd\u306b\u304a\u3044\u3066\u5f79\u7acb\u305f\u306a\u3044\u3053\u3068\u3092Google\u306f\u4f1d\u3048\u3066\u3044\u307e\u3059\u3002<\/p>\r\n<table class=\"width100\">\r\n<caption class=\"sr-only\">\u3044\u308f\u3086\u308b\u300cAI\u5bfe\u7b56\u300d\u306e\u3046\u3061\u52b9\u679c\u304c\u4e4f\u3057\u3044\u624b\u6cd5<\/caption>\r\n<thead>\r\n<tr>\r\n<th class=\"width40\" scope=\"col\">\u52b9\u679c\u304c\u4e4f\u3057\u3044\u624b\u6cd5<\/th>\r\n<th scope=\"col\">\u52b9\u679c\u304c\u4e4f\u3057\u3044\u7406\u7531<\/th>\r\n<\/tr>\r\n<\/thead>\r\n<tbody>\r\n<tr>\r\n<td>llms.txt\u306a\u3069\u306eAI\u5411\u3051\u7279\u6b8a\u30d5\u30a1\u30a4\u30eb\u306e\u4f5c\u6210<\/td>\r\n<td>\u751f\u6210AI\u691c\u7d22\u306b\u8868\u793a\u3055\u308c\u308b\u76ee\u7684\u3067\u4f5c\u6210\u3059\u308b\u5fc5\u8981\u306f\u306a\u3044<\/td>\r\n<\/tr>\r\n<tr>\r\n<td>\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u30c1\u30e3\u30f3\u30af\u5316\uff08\u7d30\u5207\u308c\u306e\u5206\u5272\uff09<\/td>\r\n<td>\u30b7\u30b9\u30c6\u30e0\u304c1\u30da\u30fc\u30b8\u5185\u306e\u8907\u6570\u30c8\u30d4\u30c3\u30af\u3092\u7406\u89e3\u3067\u304d\u308b<\/td>\r\n<\/tr>\r\n<tr>\r\n<td>AI\u5411\u3051\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u66f8\u304d\u63db\u3048<\/td>\r\n<td>AI\u306f\u985e\u7fa9\u8a9e\u3084\u6587\u8108\u3092\u7406\u89e3\u3059\u308b\u305f\u3081\u4e0d\u8981<\/td>\r\n<\/tr>\r\n<tr>\r\n<td>\u69cb\u9020\u5316\u30c7\u30fc\u30bf\u3078\u306e\u904e\u5ea6\u306a\u96c6\u4e2d<\/td>\r\n<td>\u751f\u6210AI\u691c\u7d22\u306b\u306f\u5fc5\u9808\u3067\u306f\u306a\u3044\uff08\u203b\u305f\u3060\u3057\u3001\u30ea\u30c3\u30c1\u30ea\u30b6\u30eb\u30c8\u306e\u305f\u3081\u306b\u69cb\u9020\u5316\u306f\u6709\u52b9\uff09<\/td>\r\n<\/tr>\r\n<\/tbody>\r\n<\/table>\r\n<p><span class=\"txt_bold\">\u9577\u671f\u7684\u306a\u6210\u679c\u306b\u3064\u306a\u304c\u308b\u306e\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u306b\u3068\u3063\u3066\u6709\u7528\u3067\u72ec\u81ea\u6027\u306e\u3042\u308b\u30b3\u30f3\u30c6\u30f3\u30c4\u3067\u3059\u3002<\/span>AI\u5411\u3051\u306e\u7279\u6b8a\u306a\u624b\u6cd5\u306b\u6642\u9593\u3092\u5272\u304f\u5fc5\u8981\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u3080\u3057\u308d\u3001\u691c\u7d22\u9806\u4f4d\u306e\u64cd\u4f5c\u3092\u72d9\u3063\u305f\u30da\u30fc\u30b8\u306e\u91cf\u7523\u306f\u3001\u5927\u91cf\u751f\u6210\u3055\u308c\u305f\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u4e0d\u6b63\u4f7f\u7528\u3068\u3057\u3066\u30b9\u30d1\u30e0\u306b\u8a72\u5f53\u3059\u308b\u70b9\u306b\u3082\u6ce8\u610f\u304c\u5fc5\u8981\u3067\u3059\u3002<\/p>\r\n\n<div class=\"blog-card \">\n<a href=\"https:\/\/grannet.co.jp\/column\/about-llmo\/\">\n<div class=\"blog-card-thumbnail\"><img src='https:\/\/grannet.co.jp\/column\/wp-content\/uploads\/2026\/05\/icatch-about-llmo-measures-418x300.jpg' alt='LLMO\u5bfe\u7b56\u3068\u306f\uff1fSEO\u30fbGEO\u30fbAIO\u3068\u306e\u9055\u3044\u3084\u5bfe\u7b56\u65b9\u6cd5\u3092\u89e3\u8aac'\/><\/div>\n<div class=\"blog-card-content\">\n<div class=\"blog-card-title\">LLMO\u5bfe\u7b56\u3068\u306f\uff1fSEO\u30fbGEO\u30fbAIO\u3068\u306e\u9055\u3044\u3084\u5bfe\u7b56\u65b9\u6cd5\u3092\u89e3\u8aac <\/div>\n<div class=\"blog-card-excerpt\">LLMO\u5bfe\u7b56\u306e\u610f\u5473\u3084SEO\u30fbGEO\u30fbAIO\u3068\u306e\u9055\u3044\u3001\u751f\u6210AI\u306b\u5f15\u7528\u3055\u308c\u3084\u3059\u3044\u30b5\u30a4\u30c8\u8a2d\u8a08\u3068\u6587\u7ae0\u306e\u66f8\u304d\u65b9\u3001\u30e1\u30ea\u30c3\u30c8\u3068\u6ce8\u610f\u70b9\u3092\u3001\u521d\u3081\u3066\u5b66\u3076Web\u62c5\u5f53\u8005\u306b\u3082\u5206\u304b\u308a\u3084\u3059\u304f\u89e3\u8aac\u3057\u307e\u3059\u3002<\/div>\n<\/div>\n<div class=\"clear\"><\/div>\n<\/a>\n<\/div>\r\n<\/div>\r\n<\/section>\r\n<\/section>\r\n\r\n<section id=\"section-faq\" aria-labelledby=\"h-section-faq\">\r\n<h2 class=\"tt1\" id=\"h-section-faq\"><span class=\"ez-toc-section\" id=\"8%E3%83%91%E3%83%B3%E3%83%80%E3%82%A2%E3%83%83%E3%83%97%E3%83%87%E3%83%BC%E3%83%88%E3%81%AB%E3%81%A4%E3%81%84%E3%81%A6%E3%81%AE%E3%82%88%E3%81%8F%E3%81%82%E3%82%8B%E8%B3%AA%E5%95%8F%E3%81%A8%E5%9B%9E%E7%AD%94%EF%BC%88Q_A%EF%BC%89\"><\/span>8.\u30d1\u30f3\u30c0\u30a2\u30c3\u30d7\u30c7\u30fc\u30c8\u306b\u3064\u3044\u3066\u306e\u3088\u304f\u3042\u308b\u8cea\u554f\u3068\u56de\u7b54\uff08Q&amp;A\uff09<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n<div class=\"txtbox\">\r\n<dl>\r\n<dt class=\"tt3 mb0\">Q.\u30d1\u30f3\u30c0\u30a2\u30c3\u30d7\u30c7\u30fc\u30c8\u306f\u4eca\u3082\u5b9f\u65bd\u3055\u308c\u3066\u3044\u307e\u3059\u304b\uff1f<\/dt>\r\n<dd class=\"borderbox 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mb0\">Q.\u30d1\u30f3\u30c0\u30a2\u30c3\u30d7\u30c7\u30fc\u30c8\u3067\u9806\u4f4d\u304c\u4e0b\u304c\u3063\u305f\u5834\u5408\u3001\u56de\u5fa9\u307e\u3067\u3069\u306e\u7a0b\u5ea6\u304b\u304b\u308a\u307e\u3059\u304b\uff1f<\/dt>\r\n<dd class=\"borderbox mb2em\">\r\n<p><strong>\u30da\u30fc\u30b8\u306e\u8868\u793a\u9806\u4f4d\u304c\u4f4e\u4e0b\u3057\u3066\u304b\u3089\u56de\u5fa9\u3059\u308b\u307e\u3067\u306b\u304b\u304b\u308b\u671f\u9593\u306f\u3001Google\u304b\u3089\u516c\u8868\u3055\u308c\u3066\u3044\u307e\u305b\u3093\u3002<\/strong>\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u306b\u3088\u308b\u5909\u52d5\u306e\u5834\u5408\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u6539\u5584\u3057\u3066\u3082\u3001Google\u304c\u518d\u30af\u30ed\u30fc\u30eb\u3057\u3066\u518d\u8a55\u4fa1\u3059\u308b\u307e\u3067\u306b\u6570\u9031\u9593\u304b\u3089\u6570\u304b\u6708\u304b\u304b\u308b\u306e\u304c\u4e00\u822c\u7684\u3067\u3059\u3002\u624b\u52d5\u306b\u3088\u308b\u5bfe\u7b56\u3067\u306f\u3001\u518d\u5be9\u67fb\u30ea\u30af\u30a8\u30b9\u30c8\u306e\u7d50\u679c\u304c\u51fa\u308b\u307e\u3067\u6570\u65e5\u304b\u3089\u6570\u9031\u9593\u304b\u304b\u308a\u307e\u3059\u3002<\/p>\r\n<\/dd>\r\n<dt class=\"tt3 mb0\">Q.AI\u3067\u4f5c\u6210\u3057\u305f\u30b3\u30f3\u30c6\u30f3\u30c4\u306f\u30d1\u30f3\u30c0\u30a2\u30c3\u30d7\u30c7\u30fc\u30c8\u3067\u4e0d\u5229\u306b\u306a\u308a\u307e\u3059\u304b\uff1f<\/dt>\r\n<dd class=\"borderbox mb2em\">\r\n<p><strong>AI\u306e\u5229\u7528\u3068\u306f\u95a2\u4fc2\u306a\u304f\u3001SEO\u306e\u8a55\u4fa1\u306f\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u54c1\u8cea\u3067\u6c7a\u307e\u308a\u307e\u3059\u3002<\/strong>\u72ec\u81ea\u306e\u4fa1\u5024\u3092\u52a0\u3048\u305a\u91cf\u7523\u3057\u305f\u30da\u30fc\u30b8\u306f\u3001\u5927\u91cf\u751f\u6210\u3055\u308c\u305f\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u4e0d\u6b63\u4f7f\u7528\u3068\u3057\u3066\u30b9\u30d1\u30e0\u306b\u8a72\u5f53\u3057\u307e\u3059\u3002\u5b9f\u4f53\u9a13\u3084\u72ec\u81ea\u306e\u8996\u70b9\u3092\u52a0\u3048\u3001\u30e6\u30fc\u30b6\u30fc\u306b\u5f79\u7acb\u3064\u5185\u5bb9\u3067\u3042\u308c\u3070\u3001AI\u306e\u5229\u7528\u306f\u554f\u984c\u306b\u306a\u308a\u307e\u305b\u3093\u3002<\/p>\r\n<\/dd>\r\n<dt class=\"tt3 mb0\">Q.\u5c0f\u898f\u6a21\u306a\u500b\u4eba\u30b5\u30a4\u30c8\u3082\u30d1\u30f3\u30c0\u30a2\u30c3\u30d7\u30c7\u30fc\u30c8\u306e\u5bfe\u8c61\u306b\u306a\u308a\u307e\u3059\u304b\uff1f<\/dt>\r\n<dd class=\"borderbox mb2em\">\r\n<p><strong>\u30b5\u30a4\u30c8\u306e\u898f\u6a21\u3092\u554f\u308f\u305a\u3001\u3059\u3079\u3066\u306e\u30b5\u30a4\u30c8\u304c\u8a55\u4fa1\u5bfe\u8c61\u3067\u3059\u3002<\/strong>\u8a55\u4fa1\u306f\u30b5\u30a4\u30c8\u306e\u5927\u5c0f\u3067\u306f\u306a\u304f\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u54c1\u8cea\u306b\u3088\u3063\u3066\u884c\u308f\u308c\u307e\u3059\u3002\u500b\u4eba\u30b5\u30a4\u30c8\u3067\u3042\u3063\u3066\u3082\u3001\u72ec\u81ea\u6027\u3068\u5c02\u9580\u6027\u3092\u5099\u3048\u305f\u9ad8\u54c1\u8cea\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u3067\u3042\u308c\u3070\u3001\u6b63\u5f53\u306b\u8a55\u4fa1\u3055\u308c\u307e\u3059\u3002<\/p>\r\n<\/dd>\r\n<\/dl>\r\n<\/div>\r\n<\/section>\r\n\r\n<section id=\"section-conclusion\" aria-labelledby=\"h-section-conclusion\">\r\n<h2 class=\"tt1\" id=\"h-section-conclusion\"><span class=\"ez-toc-section\" id=\"%E3%81%BE%E3%81%A8%E3%82%81\"><\/span>\u307e\u3068\u3081<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n<div class=\"txtbox\">\r\n<p>\u30d1\u30f3\u30c0\u30a2\u30c3\u30d7\u30c7\u30fc\u30c8\u306f\u3001\u4f4e\u54c1\u8cea\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u9806\u4f4d\u3092\u4e0b\u3052\u3001\u9ad8\u54c1\u8cea\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u6b63\u3057\u304f\u8a55\u4fa1\u3059\u308b\u305f\u3081\u306b\u5c0e\u5165\u3055\u308c\u305f\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u3067\u3059\u30022016\u5e74\u4ee5\u964d\u306f\u30b3\u30a2\u30e9\u30f3\u30ad\u30f3\u30b0\u30b7\u30b9\u30c6\u30e0\u306e\u4e00\u90e8\u3068\u3057\u3066\u7d71\u5408\u3055\u308c\u3001\u73fe\u5728\u3082\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u54c1\u8cea\u3092\u8a55\u4fa1\u3059\u308b\u4ed5\u7d44\u307f\u3068\u3057\u3066\u6a5f\u80fd\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\r\n<p>\u4f4e\u54c1\u8cea\u3068\u5224\u65ad\u3055\u308c\u308b\u306e\u306f\u3001\u5927\u91cf\u751f\u6210\u3084\u30b3\u30d4\u30fc\u3001\u72ec\u81ea\u6027\u306e\u306a\u3044\u30da\u30fc\u30b8\u306a\u3069\u3067\u3059\u3002\u4f4e\u8a55\u4fa1\u3092\u907f\u3051\u308b\u306b\u306f\u3001E-E-A-T\u3084\u691c\u7d22\u610f\u56f3\u3001\u30da\u30fc\u30b8\u306e\u5229\u4fbf\u6027\u3092\u6e80\u305f\u3057\u305f\u9ad8\u54c1\u8cea\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u4f5c\u308b\u3053\u3068\u304c\u57fa\u672c\u3068\u306a\u308a\u307e\u3059\u3002\u9806\u4f4d\u304c\u4e0b\u304c\u3063\u305f\u5834\u5408\u306f\u3001Google Search Console\u3067\u624b\u52d5\u306b\u3088\u308b\u5bfe\u7b56\u306e\u6709\u7121\u3092\u78ba\u8a8d\u3057\u3001\u30ea\u30e9\u30a4\u30c8\u3084noindex\u3067\u54c1\u8cea\u3092\u6539\u5584\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\r\n<p>\u751f\u6210AI\u304c\u666e\u53ca\u3057\u305f\u73fe\u5728\u3067\u3082\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u8cea\u3092\u91cd\u8996\u3059\u308b\u30d1\u30f3\u30c0\u30a2\u30c3\u30d7\u30c7\u30fc\u30c8\u306e\u8003\u3048\u65b9\u306f\u6709\u52b9\u3067\u3059\u3002\u5c0f\u624b\u5148\u306e\u5bfe\u7b56\u306b\u983c\u3089\u305a\u3001\u30e6\u30fc\u30b6\u30fc\u306b\u5f79\u7acb\u3064\u72ec\u81ea\u6027\u306e\u9ad8\u3044\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u7d99\u7d9a\u7684\u306b\u4f5c\u308b\u3053\u3068\u304c\u3001SEO\u306b\u304a\u3044\u3066\u3082LLMO\u306b\u304a\u3044\u3066\u3082\u8a55\u4fa1\u306b\u3064\u306a\u304c\u308a\u307e\u3059\u3002<\/p>\r\n<\/div>\r\n<\/section>\r\n\r\n<script type=\"application\/ld+json\">\r\n{\r\n  \"@context\": \"https:\/\/schema.org\",\r\n  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