{"id":12571,"date":"2025-10-09T11:52:58","date_gmt":"2025-10-09T02:52:58","guid":{"rendered":"https:\/\/grannet.co.jp\/column\/?p=12571"},"modified":"2025-10-10T13:55:43","modified_gmt":"2025-10-10T04:55:43","slug":"seo-competitor-research","status":"publish","type":"post","link":"https:\/\/grannet.co.jp\/column\/seo-competitor-research","title":{"rendered":"seo\u7af6\u5408\u8abf\u67fb\u3067\u306f\u4f55\u3092\u3059\u308b\uff1f\u8abf\u67fb\u65b9\u6cd5\u30fb\u5f79\u7acb\u3064\u30c4\u30fc\u30eb\u30fb\u6ce8\u610f\u70b9\u3092\u7d39\u4ecb"},"content":{"rendered":"<div class=\"column_wrap\"> <div class=\"txtbox\"> <p>SEO\u7af6\u5408\u8abf\u67fb\u306f\u3001\u691c\u7d22\u7d50\u679c\u3067\u4e0a\u4f4d\u3092\u4e89\u3046\u30b5\u30a4\u30c8\u3092\u5206\u6790\u3057\u3001\u81ea\u793e\u306e\u6539\u5584\u70b9\u3084\u5dee\u5225\u5316\u6226\u7565\u3092\u5c0e\u304d\u51fa\u3059\u305f\u3081\u306b\u6b20\u304b\u305b\u306a\u3044\u30d7\u30ed\u30bb\u30b9\u3067\u3059\u3002\u6b63\u3057\u3044\u65b9\u6cd5\u3067\u884c\u3048\u3070\u3001\u691c\u7d22\u610f\u56f3\u306e\u628a\u63e1\u3084E-E-A-T\u306e\u5f37\u5316\u3001\u5916\u90e8\u65bd\u7b56\u306e\u6700\u9069\u5316\u306a\u3069\u3001\u591a\u89d2\u7684\u306a\u6539\u5584\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002<\/p> <p>\u5f53\u8a18\u4e8b\u3067\u306f\u3001\u7af6\u5408\u8abf\u67fb\u306e\u76ee\u7684\u3084\u4f55\u3092\u3059\u308c\u3070\u3044\u3044\u306e\u304b\u3001\u5177\u4f53\u7684\u306a\u624b\u9806\u3068\u30c1\u30a7\u30c3\u30af\u30dd\u30a4\u30f3\u30c8\u3001\u4fbf\u5229\u306a\u30c4\u30fc\u30eb\u3001\u305d\u3057\u3066\u8abf\u67fb\u7d50\u679c\u3092SEO\u6226\u7565\u306b\u843d\u3068\u3057\u8fbc\u3080\u65b9\u6cd5\u307e\u3067\u3092\u8a73\u3057\u304f\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p> <\/div> <!-- \u76ee\u6b21 --> <div id=\"ez-toc-container\" class=\"ez-toc-v2_0_46 counter-hierarchy ez-toc-counter ez-toc-white ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\">\u76ee\u6b21<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"ez-toc-toggle-icon-1\"><label for=\"item-69dd3d330e99d\" aria-label=\"Table of Content\"><span style=\"display: flex;align-items: center;width: 35px;height: 30px;justify-content: center;direction:ltr;\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/label><input  type=\"checkbox\" id=\"item-69dd3d330e99d\"><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/grannet.co.jp\/column\/seo-competitor-research\/#1_SEO%E7%AB%B6%E5%90%88%E8%AA%BF%E6%9F%BB%E3%81%A8%E3%81%AF%EF%BC%9F\" title=\"1. SEO\u7af6\u5408\u8abf\u67fb\u3068\u306f\uff1f\">1. SEO\u7af6\u5408\u8abf\u67fb\u3068\u306f\uff1f<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/grannet.co.jp\/column\/seo-competitor-research\/#1-1_SEO%E3%81%AB%E3%81%8A%E3%81%91%E3%82%8B%E7%AB%B6%E5%90%88%E3%81%AE%E5%AE%9A%E7%BE%A9\" title=\"1-1. SEO\u306b\u304a\u3051\u308b\u7af6\u5408\u306e\u5b9a\u7fa9\">1-1. SEO\u306b\u304a\u3051\u308b\u7af6\u5408\u306e\u5b9a\u7fa9<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/grannet.co.jp\/column\/seo-competitor-research\/#1-2_%E7%AB%B6%E5%90%88%E8%AA%BF%E6%9F%BB%E3%81%AE%E7%9B%AE%E7%9A%84%E3%81%A8%E5%BE%97%E3%82%89%E3%82%8C%E3%82%8B%E5%8A%B9%E6%9E%9C\" title=\"1-2. \u7af6\u5408\u8abf\u67fb\u306e\u76ee\u7684\u3068\u5f97\u3089\u308c\u308b\u52b9\u679c\">1-2. \u7af6\u5408\u8abf\u67fb\u306e\u76ee\u7684\u3068\u5f97\u3089\u308c\u308b\u52b9\u679c<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/grannet.co.jp\/column\/seo-competitor-research\/#2_SEO%E7%AB%B6%E5%90%88%E8%AA%BF%E6%9F%BB%E3%81%A7%E4%BD%95%E3%82%92%E3%81%99%E3%82%8C%E3%81%B0%E3%81%84%E3%81%84%E3%81%AE%E3%81%8B\" title=\"2. SEO\u7af6\u5408\u8abf\u67fb\u3067\u4f55\u3092\u3059\u308c\u3070\u3044\u3044\u306e\u304b\">2. SEO\u7af6\u5408\u8abf\u67fb\u3067\u4f55\u3092\u3059\u308c\u3070\u3044\u3044\u306e\u304b<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/grannet.co.jp\/column\/seo-competitor-research\/#2-1_%E8%AA%BF%E6%9F%BB%E3%81%AE%E5%9F%BA%E6%9C%AC%E7%9A%84%E3%81%AA%E6%B5%81%E3%82%8C\" title=\"2-1. \u8abf\u67fb\u306e\u57fa\u672c\u7684\u306a\u6d41\u308c\">2-1. \u8abf\u67fb\u306e\u57fa\u672c\u7684\u306a\u6d41\u308c<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/grannet.co.jp\/column\/seo-competitor-research\/#2-2_%E7%AB%B6%E5%90%88%E3%82%B5%E3%82%A4%E3%83%88%E3%81%AE%E9%81%B8%E3%81%B3%E6%96%B9%EF%BD%9C%E7%9B%B4%E6%8E%A5%E7%AB%B6%E5%90%88%E3%81%A8%E9%96%93%E6%8E%A5%E7%AB%B6%E5%90%88\" title=\"2-2. \u7af6\u5408\u30b5\u30a4\u30c8\u306e\u9078\u3073\u65b9\uff5c\u76f4\u63a5\u7af6\u5408\u3068\u9593\u63a5\u7af6\u5408\">2-2. \u7af6\u5408\u30b5\u30a4\u30c8\u306e\u9078\u3073\u65b9\uff5c\u76f4\u63a5\u7af6\u5408\u3068\u9593\u63a5\u7af6\u5408<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/grannet.co.jp\/column\/seo-competitor-research\/#3_SEO%E7%AB%B6%E5%90%88%E8%AA%BF%E6%9F%BB%E3%81%AE%E4%B8%BB%E3%81%AA%E6%96%B9%E6%B3%95\" title=\"3. SEO\u7af6\u5408\u8abf\u67fb\u306e\u4e3b\u306a\u65b9\u6cd5\">3. 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E-E-A-T\uff08\u7d4c\u9a13\u30fb\u5c02\u9580\u6027\u30fb\u6a29\u5a01\u6027\u30fb\u4fe1\u983c\u6027\uff09\u306e\u6709\u7121\">4-2. E-E-A-T\uff08\u7d4c\u9a13\u30fb\u5c02\u9580\u6027\u30fb\u6a29\u5a01\u6027\u30fb\u4fe1\u983c\u6027\uff09\u306e\u6709\u7121<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/grannet.co.jp\/column\/seo-competitor-research\/#4-3_%E5%A4%96%E9%83%A8%E7%99%BA%E4%BF%A1%E3%83%BBSNS%E6%B4%BB%E7%94%A8%E7%8A%B6%E6%B3%81\" title=\"4-3. \u5916\u90e8\u767a\u4fe1\u30fbSNS\u6d3b\u7528\u72b6\u6cc1\">4-3. \u5916\u90e8\u767a\u4fe1\u30fbSNS\u6d3b\u7528\u72b6\u6cc1<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/grannet.co.jp\/column\/seo-competitor-research\/#5_SEO%E7%AB%B6%E5%90%88%E8%AA%BF%E6%9F%BB%E3%81%AB%E5%BD%B9%E7%AB%8B%E3%81%A4%E3%83%84%E3%83%BC%E3%83%AB\" title=\"5. SEO\u7af6\u5408\u8abf\u67fb\u306b\u5f79\u7acb\u3064\u30c4\u30fc\u30eb\">5. SEO\u7af6\u5408\u8abf\u67fb\u306b\u5f79\u7acb\u3064\u30c4\u30fc\u30eb<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/grannet.co.jp\/column\/seo-competitor-research\/#5-1_%E7%84%A1%E6%96%99%E3%83%84%E3%83%BC%E3%83%AB%EF%BC%88Google%E6%A4%9C%E7%B4%A2%E3%80%81%E3%82%AD%E3%83%BC%E3%83%AF%E3%83%BC%E3%83%89%E3%83%97%E3%83%A9%E3%83%B3%E3%83%8A%E3%83%BC%E3%81%AA%E3%81%A9%EF%BC%89\" title=\"5-1. \u7121\u6599\u30c4\u30fc\u30eb\uff08Google\u691c\u7d22\u3001\u30ad\u30fc\u30ef\u30fc\u30c9\u30d7\u30e9\u30f3\u30ca\u30fc\u306a\u3069\uff09\">5-1. \u7121\u6599\u30c4\u30fc\u30eb\uff08Google\u691c\u7d22\u3001\u30ad\u30fc\u30ef\u30fc\u30c9\u30d7\u30e9\u30f3\u30ca\u30fc\u306a\u3069\uff09<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/grannet.co.jp\/column\/seo-competitor-research\/#5-2_%E6%9C%89%E6%96%99%E3%83%84%E3%83%BC%E3%83%AB%EF%BC%88Ahrefs%E3%80%81SEMrush%E3%80%81SimilarWeb%E3%81%AA%E3%81%A9%EF%BC%89\" title=\"5-2. \u6709\u6599\u30c4\u30fc\u30eb\uff08Ahrefs\u3001SEMrush\u3001SimilarWeb\u306a\u3069\uff09\">5-2. \u6709\u6599\u30c4\u30fc\u30eb\uff08Ahrefs\u3001SEMrush\u3001SimilarWeb\u306a\u3069\uff09<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/grannet.co.jp\/column\/seo-competitor-research\/#6_%E8%AA%BF%E6%9F%BB%E7%B5%90%E6%9E%9C%E3%82%92SEO%E6%88%A6%E7%95%A5%E3%81%AB%E6%B4%BB%E3%81%8B%E3%81%99%E6%96%B9%E6%B3%95\" title=\"6. \u8abf\u67fb\u7d50\u679c\u3092SEO\u6226\u7565\u306b\u6d3b\u304b\u3059\u65b9\u6cd5\">6. \u8abf\u67fb\u7d50\u679c\u3092SEO\u6226\u7565\u306b\u6d3b\u304b\u3059\u65b9\u6cd5<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/grannet.co.jp\/column\/seo-competitor-research\/#6-1_%E5%BC%B7%E3%81%BF%E3%83%BB%E5%BC%B1%E3%81%BF%E3%81%AE%E6%95%B4%E7%90%86%E3%81%A8%E5%84%AA%E5%85%88%E9%A0%86%E4%BD%8D%E4%BB%98%E3%81%91\" title=\"6-1. \u5f37\u307f\u30fb\u5f31\u307f\u306e\u6574\u7406\u3068\u512a\u5148\u9806\u4f4d\u4ed8\u3051\">6-1. \u5f37\u307f\u30fb\u5f31\u307f\u306e\u6574\u7406\u3068\u512a\u5148\u9806\u4f4d\u4ed8\u3051<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/grannet.co.jp\/column\/seo-competitor-research\/#6-2_%E6%96%B0%E8%A6%8F%E3%82%B3%E3%83%B3%E3%83%86%E3%83%B3%E3%83%84%E4%BC%81%E7%94%BB%E3%81%A8%E6%97%A2%E5%AD%98%E3%83%9A%E3%83%BC%E3%82%B8%E3%81%AE%E6%94%B9%E5%96%84\" title=\"6-2. \u65b0\u898f\u30b3\u30f3\u30c6\u30f3\u30c4\u4f01\u753b\u3068\u65e2\u5b58\u30da\u30fc\u30b8\u306e\u6539\u5584\">6-2. \u65b0\u898f\u30b3\u30f3\u30c6\u30f3\u30c4\u4f01\u753b\u3068\u65e2\u5b58\u30da\u30fc\u30b8\u306e\u6539\u5584<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/grannet.co.jp\/column\/seo-competitor-research\/#7_SEO%E7%AB%B6%E5%90%88%E8%AA%BF%E6%9F%BB%E3%81%AE%E6%B3%A8%E6%84%8F%E7%82%B9\" title=\"7. SEO\u7af6\u5408\u8abf\u67fb\u306e\u6ce8\u610f\u70b9\">7. SEO\u7af6\u5408\u8abf\u67fb\u306e\u6ce8\u610f\u70b9<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-23\" href=\"https:\/\/grannet.co.jp\/column\/seo-competitor-research\/#7-1_%E6%A8%A1%E5%80%A3%E3%81%A0%E3%81%91%E3%81%A7%E7%B5%82%E3%82%8F%E3%82%89%E3%81%AA%E3%81%84%E3%81%9F%E3%82%81%E3%81%AE%E8%A6%96%E7%82%B9\" title=\"7-1. \u6a21\u5023\u3060\u3051\u3067\u7d42\u308f\u3089\u306a\u3044\u305f\u3081\u306e\u8996\u70b9\">7-1. \u6a21\u5023\u3060\u3051\u3067\u7d42\u308f\u3089\u306a\u3044\u305f\u3081\u306e\u8996\u70b9<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-24\" href=\"https:\/\/grannet.co.jp\/column\/seo-competitor-research\/#7-2_%E3%83%87%E3%83%BC%E3%82%BF%E3%81%AE%E4%B8%80%E9%83%A8%E3%81%A0%E3%81%91%E3%81%A7%E5%88%A4%E6%96%AD%E3%81%97%E3%81%AA%E3%81%84\" title=\"7-2. \u30c7\u30fc\u30bf\u306e\u4e00\u90e8\u3060\u3051\u3067\u5224\u65ad\u3057\u306a\u3044\">7-2. \u30c7\u30fc\u30bf\u306e\u4e00\u90e8\u3060\u3051\u3067\u5224\u65ad\u3057\u306a\u3044<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-25\" href=\"https:\/\/grannet.co.jp\/column\/seo-competitor-research\/#7-3_%E5%AE%9A%E6%9C%9F%E7%9A%84%E3%81%AA%E8%A6%8B%E7%9B%B4%E3%81%97%E3%82%92%E6%80%A0%E3%82%89%E3%81%AA%E3%81%84\" title=\"7-3. \u5b9a\u671f\u7684\u306a\u898b\u76f4\u3057\u3092\u6020\u3089\u306a\u3044\">7-3. \u5b9a\u671f\u7684\u306a\u898b\u76f4\u3057\u3092\u6020\u3089\u306a\u3044<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-26\" href=\"https:\/\/grannet.co.jp\/column\/seo-competitor-research\/#%E3%81%BE%E3%81%A8%E3%82%81\" title=\"\u307e\u3068\u3081\">\u307e\u3068\u3081<\/a><\/li><\/ul><\/nav><\/div>\n <!-- 1 --> <h2 class=\"tt1\"><span class=\"ez-toc-section\" id=\"1_SEO%E7%AB%B6%E5%90%88%E8%AA%BF%E6%9F%BB%E3%81%A8%E3%81%AF%EF%BC%9F\"><\/span>1. SEO\u7af6\u5408\u8abf\u67fb\u3068\u306f\uff1f<span class=\"ez-toc-section-end\"><\/span><\/h2> <div class=\"banner\"><img decoding=\"async\" src=\"https:\/\/service.grannet.co.jp\/blog\/wp-content\/uploads\/2025\/10\/img-seo-competitor-research1.jpg\" alt=\"SEO\u7af6\u5408\u8abf\u67fb\u3068\u306f\uff1f\"><\/div> <div class=\"txtbox\"> <p>SEO\u7af6\u5408\u8abf\u67fb\u3068\u306f\u3001<span class=\"txt_bold txt_red\">\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u306e\u4e0a\u4f4d\u8868\u793a\u3092\u72d9\u3046\u3046\u3048\u3067\u3001\u81ea\u793e\u3068\u540c\u3058\u30ad\u30fc\u30ef\u30fc\u30c9\u3092\u5bfe\u8c61\u306b\u3057\u3066\u3044\u308b\u30b5\u30a4\u30c8\u3092\u5206\u6790\u3057\u3001\u6539\u5584\u306e\u30d2\u30f3\u30c8\u3084\u6226\u7565\u3092\u5c0e\u304d\u51fa\u3059\u30d7\u30ed\u30bb\u30b9<\/span>\u3067\u3059\u3002\u5358\u306a\u308b\u9806\u4f4d\u30c1\u30a7\u30c3\u30af\u3067\u306f\u306a\u304f\u3001\u7af6\u5408\u304c\u884c\u3063\u3066\u3044\u308b\u65bd\u7b56\u3084\u5f37\u307f\u30fb\u5f31\u307f\u3092\u628a\u63e1\u3057\u3001\u81ea\u793e\u306eSEO\u65bd\u7b56\u306b\u53cd\u6620\u3059\u308b\u3053\u3068\u304c\u76ee\u7684\u3067\u3059\u3002<\/p> <p>\u3053\u3053\u3067\u306f\u3001\u7af6\u5408\u306e\u5b9a\u7fa9\u3068\u8abf\u67fb\u306b\u3088\u3063\u3066\u5f97\u3089\u308c\u308b\u52b9\u679c\u306b\u3064\u3044\u3066\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p> <\/div> <h3 class=\"tt2\"><span class=\"ez-toc-section\" id=\"1-1_SEO%E3%81%AB%E3%81%8A%E3%81%91%E3%82%8B%E7%AB%B6%E5%90%88%E3%81%AE%E5%AE%9A%E7%BE%A9\"><\/span>1-1. SEO\u306b\u304a\u3051\u308b\u7af6\u5408\u306e\u5b9a\u7fa9<span class=\"ez-toc-section-end\"><\/span><\/h3> <div class=\"txtbox\"> <p>SEO\u7af6\u5408\u8abf\u67fb\u306b\u304a\u3051\u308b\u300c\u7af6\u5408\u300d\u3068\u306f\u3001\u696d\u7a2e\u3084\u30d3\u30b8\u30cd\u30b9\u5f62\u614b\u3092\u554f\u308f\u305a\u3001\u691c\u7d22\u7d50\u679c\u3067\u540c\u3058\u30ad\u30fc\u30ef\u30fc\u30c9\u3092\u72d9\u3046\u5168\u3066\u306e\u30b5\u30a4\u30c8\u3092\u6307\u3057\u307e\u3059\u3002\u305f\u3068\u3048\u3070SEO\u95a2\u9023\u306e\u30ad\u30fc\u30ef\u30fc\u30c9\u3067\u306f\u3001\u30b3\u30f3\u30b5\u30eb\u30c6\u30a3\u30f3\u30b0\u4f1a\u793e\u3001\u30c4\u30fc\u30eb\u63d0\u4f9b\u4f01\u696d\u3001\u500b\u4eba\u30d6\u30ed\u30ac\u30fc\u306a\u3069\u304c\u5165\u308a\u6df7\u3058\u308b\u3053\u3068\u304c\u3042\u308a\u307e\u3059\u3002<\/p> <p>\u91cd\u8981\u306a\u306e\u306f\u300c\u696d\u754c\u5185\u306e\u30e9\u30a4\u30d0\u30eb\u300d\u3060\u3051\u3067\u306f\u306a\u304f\u3001\u300c\u691c\u7d22\u7d50\u679c\u306e\u30af\u30ea\u30c3\u30af\u3092\u596a\u3046\u5b58\u5728\u300d\u3082\u8abf\u67fb\u5bfe\u8c61\u306b\u306a\u308b\u3068\u3044\u3046\u8996\u70b9\u3067\u3059\u3002<\/p> <\/div> <h3 class=\"tt2\"><span class=\"ez-toc-section\" id=\"1-2_%E7%AB%B6%E5%90%88%E8%AA%BF%E6%9F%BB%E3%81%AE%E7%9B%AE%E7%9A%84%E3%81%A8%E5%BE%97%E3%82%89%E3%82%8C%E3%82%8B%E5%8A%B9%E6%9E%9C\"><\/span>1-2. \u7af6\u5408\u8abf\u67fb\u306e\u76ee\u7684\u3068\u5f97\u3089\u308c\u308b\u52b9\u679c<span class=\"ez-toc-section-end\"><\/span><\/h3> <div class=\"txtbox\"> <p>\u7af6\u5408\u8abf\u67fb\u3092\u884c\u3046\u3053\u3068\u3067\u3001\u81ea\u793e\u306e\u65bd\u7b56\u306b\u6d3b\u304b\u305b\u308b\u591a\u304f\u306e\u60c5\u5831\u304c\u5f97\u3089\u308c\u307e\u3059\u3002<\/p> <div class=\"borderbox mb2em\"> <ul class=\"list_dot\"> <li>\u4e0a\u4f4d\u8868\u793a\u3055\u308c\u3066\u3044\u308b\u7406\u7531\u3084\u6210\u529f\u30d1\u30bf\u30fc\u30f3\u3092\u628a\u63e1\u3067\u304d\u308b<\/li> <li>\u81ea\u793e\u306e\u5f31\u70b9\u3084\u6539\u5584\u3059\u3079\u304d\u30dd\u30a4\u30f3\u30c8\u304c\u660e\u78ba\u306b\u306a\u308b<\/li> <li>\u5dee\u5225\u5316\u3059\u3079\u304d\u8981\u7d20\u3084\u72ec\u81ea\u6027\u306e\u65b9\u5411\u6027\u304c\u898b\u3048\u3066\u304f\u308b<\/li> <\/ul><\/div> <p>\u3053\u308c\u3089\u3092\u7d99\u7d9a\u7684\u306b\u628a\u63e1\u3059\u308b\u3053\u3068\u3067\u3001\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u306e\u5909\u5316\u3084\u5e02\u5834\u52d5\u5411\u306b\u7d20\u65e9\u304f\u5bfe\u5fdc\u3067\u304d\u3001\u9577\u671f\u7684\u306a\u96c6\u5ba2\u529b\u5411\u4e0a\u306b\u3064\u306a\u304c\u308a\u307e\u3059\u3002<\/p> <\/div> <!-- 2 --> <h2 class=\"tt1\"><span class=\"ez-toc-section\" id=\"2_SEO%E7%AB%B6%E5%90%88%E8%AA%BF%E6%9F%BB%E3%81%A7%E4%BD%95%E3%82%92%E3%81%99%E3%82%8C%E3%81%B0%E3%81%84%E3%81%84%E3%81%AE%E3%81%8B\"><\/span>2. SEO\u7af6\u5408\u8abf\u67fb\u3067\u4f55\u3092\u3059\u308c\u3070\u3044\u3044\u306e\u304b<span class=\"ez-toc-section-end\"><\/span><\/h2> <div class=\"txtbox\"> <p>SEO\u7af6\u5408\u8abf\u67fb\u306f\u3001\u76ee\u7684\u3092\u660e\u78ba\u306b\u3057\u3001\u624b\u9806\u3092\u8e0f\u3093\u3067\u884c\u3046\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002\u95c7\u96f2\u306b\u30c7\u30fc\u30bf\u3092\u96c6\u3081\u3066\u3082\u3001\u6226\u7565\u306b\u7d50\u3073\u3064\u3051\u3089\u308c\u306a\u3051\u308c\u3070\u610f\u5473\u304c\u3042\u308a\u307e\u305b\u3093\u3002<\/p> <p>\u3053\u3053\u3067\u306f\u3001\u8abf\u67fb\u306e\u57fa\u672c\u7684\u306a\u6d41\u308c\u3068\u3001\u7af6\u5408\u30b5\u30a4\u30c8\u3092\u9078\u3076\u969b\u306e\u8003\u3048\u65b9\u306b\u3064\u3044\u3066\u8aac\u660e\u3057\u307e\u3059\u3002<\/p> <\/div> <h3 class=\"tt2\"><span class=\"ez-toc-section\" id=\"2-1_%E8%AA%BF%E6%9F%BB%E3%81%AE%E5%9F%BA%E6%9C%AC%E7%9A%84%E3%81%AA%E6%B5%81%E3%82%8C\"><\/span>2-1. \u8abf\u67fb\u306e\u57fa\u672c\u7684\u306a\u6d41\u308c<span class=\"ez-toc-section-end\"><\/span><\/h3> <div class=\"txtbox\"> <p>SEO\u7af6\u5408\u8abf\u67fb\u3067\u300c\u4f55\u3092\u3059\u308c\u3070\u3044\u3044\u306e\u304b\u300d\u304c\u5206\u304b\u3089\u306a\u3044\u5834\u5408\u3001\u591a\u304f\u306e\u65b9\u304c\u6700\u521d\u306b\u3064\u307e\u305a\u304f\u306e\u306f\u300c\u4f55\u304b\u3089\u624b\u3092\u4ed8\u3051\u3066\u826f\u3044\u306e\u304b\u5206\u304b\u3089\u306a\u3044\u300d\u3068\u3044\u3046\u70b9\u3067\u3059\u3002\u305d\u3053\u3067\u91cd\u8981\u306a\u306e\u304c\u3001\u6700\u521d\u306b\u5168\u4f53\u306e\u6d41\u308c\u3092\u7406\u89e3\u3057\u3066\u304a\u304f\u3053\u3068\u3067\u3059\u3002<\/p> <p><span class=\"txt_bold txt_red\">\u7af6\u5408\u8abf\u67fb\u306f\u3001\u611f\u899a\u7684\u306b\u6c17\u306b\u306a\u308b\u30b5\u30a4\u30c8\u3092\u773a\u3081\u308b\u3060\u3051\u3067\u306f\u52b9\u679c\u304c\u8584\u304f\u3001\u5fc5\u305a\u4e00\u5b9a\u306e\u624b\u9806\u3092\u8e0f\u3093\u3067\u9032\u3081\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/span>\u4ee5\u4e0b\u306f\u3001\u5b9f\u52d9\u3067\u3088\u304f\u7528\u3044\u3089\u308c\u308b\u57fa\u672c\u306e\u30b9\u30c6\u30c3\u30d7\u3067\u3059\u3002<\/p><div class=\"borderbox mb1em\"> <p class=\"mb0\"><span class=\"txt_size_big txt_bold\">\u30fb\u5bfe\u8c61\u30ad\u30fc\u30ef\u30fc\u30c9\u306e\u6c7a\u5b9a<\/span><\/p> <p>\u307e\u305a\u306f\u8abf\u67fb\u5bfe\u8c61\u3068\u3059\u308b\u30ad\u30fc\u30ef\u30fc\u30c9\u3092\u660e\u78ba\u306b\u3057\u307e\u3059\u3002\u30e1\u30a4\u30f3\u30ad\u30fc\u30ef\u30fc\u30c9\u306b\u52a0\u3048\u3001\u95a2\u9023\u6027\u306e\u9ad8\u3044\u30ed\u30f3\u30b0\u30c6\u30fc\u30eb\u30ad\u30fc\u30ef\u30fc\u30c9\u3082\u6d17\u3044\u51fa\u3059\u3053\u3068\u3067\u3001\u5e45\u5e83\u3044\u691c\u7d22\u7d50\u679c\u3092\u6bd4\u8f03\u3067\u304d\u307e\u3059\u3002<\/p> <p>\u4f8b\uff1a\u300cseo\u7af6\u5408\u8abf\u67fb\u300d\u3092\u30e1\u30a4\u30f3\u306b\u3001\u300cseo\u7af6\u5408\u8abf\u67fb \u65b9\u6cd5\u300d\u300cseo\u7af6\u5408\u8abf\u67fb \u4f55\u3092\u3059\u308c\u3070\u3044\u3044\u300d\u300cseo\u7af6\u5408\u8abf\u67fb \u30c1\u30a7\u30c3\u30af\u300d\u306a\u3069\u306e\u6d3e\u751f\u8a9e\u3082\u542b\u3081\u3066\u8abf\u67fb\u5bfe\u8c61\u306b\u3057\u307e\u3059\u3002<\/p><\/div><div class=\"borderbox mb1em\"> <p class=\"mb0\"><span class=\"txt_size_big txt_bold\">\u30fb\u7af6\u5408\u30b5\u30a4\u30c8\u306e\u62bd\u51fa<\/span><\/p> <p>Google\u691c\u7d22\u3067\u5bfe\u8c61\u30ad\u30fc\u30ef\u30fc\u30c9\u3092\u5165\u529b\u3057\u3001\u691c\u7d22\u4e0a\u4f4d10\u301c20\u30b5\u30a4\u30c8\u3092\u30ea\u30b9\u30c8\u5316\u3057\u307e\u3059\u3002\u3053\u306e\u3068\u304d\u3001\u5e83\u544a\u67a0\u3084\u30cb\u30e5\u30fc\u30b9\u67a0\u3092\u9664\u304d\u3001\u81ea\u7136\u691c\u7d22\u306e\u7d50\u679c\u3092\u512a\u5148\u3057\u3066\u62bd\u51fa\u3057\u307e\u3059\u3002\u307e\u305f\u3001PC\u3068\u30b9\u30de\u30db\u3067\u7d50\u679c\u304c\u7570\u306a\u308b\u5834\u5408\u304c\u3042\u308b\u305f\u3081\u3001\u4e21\u65b9\u3067\u78ba\u8a8d\u3059\u308b\u306e\u304c\u671b\u307e\u3057\u3044\u3067\u3059\u3002<\/p><\/div><div class=\"borderbox mb1em\"> <p class=\"mb0\"><span class=\"txt_size_big txt_bold\">\u30fb\u5404\u30b5\u30a4\u30c8\u306e\u5206\u6790<\/span><\/p> <p>\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u7db2\u7f85\u6027\u3001\u6587\u7ae0\u69cb\u6210\u3001\u898b\u51fa\u3057\u306e\u5de5\u592b\u3001\u5185\u90e8\u30ea\u30f3\u30af\u69cb\u9020\u3001\u88ab\u30ea\u30f3\u30af\u72b6\u6cc1\u3001\u8868\u793a\u901f\u5ea6\u3001\u30e2\u30d0\u30a4\u30eb\u5bfe\u5fdc\u306a\u3069\u3092\u591a\u89d2\u7684\u306b\u30c1\u30a7\u30c3\u30af\u3057\u307e\u3059\u3002\u5358\u306b\u300c\u6587\u5b57\u6570\u304c\u591a\u3044\uff0f\u5c11\u306a\u3044\u300d\u3067\u306f\u306a\u304f\u3001\u60c5\u5831\u306e\u8cea\u3084\u691c\u7d22\u610f\u56f3\u3068\u306e\u4e00\u81f4\u5ea6\u3082\u8a55\u4fa1\u3057\u307e\u3059\u3002<\/p><\/div><div class=\"borderbox mb1em\"> <p class=\"mb0\"><span class=\"txt_size_big txt_bold\">\u30fb\u6bd4\u8f03\u8868\u306e\u4f5c\u6210<\/span><\/p> <p>\u7af6\u5408\u30b5\u30a4\u30c8\u306e\u5206\u6790\u7d50\u679c\u3092\u4e00\u89a7\u5316\u3057\u3001\u81ea\u793e\u30b5\u30a4\u30c8\u3068\u6bd4\u8f03\u3057\u307e\u3059\u3002\u3053\u306e\u3068\u304d\u3001\u5f37\u307f\u30fb\u5f31\u307f\u3092\u660e\u78ba\u306b\u8a18\u8f09\u3059\u308b\u3053\u3068\u3067\u3001\u6539\u5584\u306e\u512a\u5148\u5ea6\u304c\u898b\u3048\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002Excel\u3084Google\u30b9\u30d7\u30ec\u30c3\u30c9\u30b7\u30fc\u30c8\u3092\u4f7f\u3046\u3068\u3001\u65bd\u7b56\u306e\u6574\u7406\u3068\u5171\u6709\u304c\u3057\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002<\/p><\/div><div class=\"borderbox mb1em\"> <p class=\"mb0\"><span class=\"txt_size_big txt_bold\">\u30fb\u6539\u5584\u65bd\u7b56\u306e\u7acb\u6848<\/span><\/p> <p>\u6bd4\u8f03\u8868\u304b\u3089\u5c0e\u304d\u51fa\u3057\u305f\u6539\u5584\u70b9\u3092\u3001\u77ed\u671f\u3067\u3067\u304d\u308b\u4fee\u6b63\uff08\u4f8b\uff1a\u898b\u51fa\u3057\u306e\u8abf\u6574\u3001\u5185\u90e8\u30ea\u30f3\u30af\u8ffd\u52a0\uff09\u3068\u3001\u4e2d\u9577\u671f\u7684\u306b\u53d6\u308a\u7d44\u3080\u6539\u5584\uff08\u4f8b\uff1a\u65b0\u898f\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u8ffd\u52a0\u3001\u88ab\u30ea\u30f3\u30af\u7372\u5f97\u65bd\u7b56\uff09\u306b\u5206\u3051\u307e\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u65bd\u7b56\u306e\u5b9f\u884c\u30b9\u30b1\u30b8\u30e5\u30fc\u30eb\u304c\u7d44\u307f\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002<\/p><\/div> <\/div> <h3 class=\"tt2\"><span class=\"ez-toc-section\" id=\"2-2_%E7%AB%B6%E5%90%88%E3%82%B5%E3%82%A4%E3%83%88%E3%81%AE%E9%81%B8%E3%81%B3%E6%96%B9%EF%BD%9C%E7%9B%B4%E6%8E%A5%E7%AB%B6%E5%90%88%E3%81%A8%E9%96%93%E6%8E%A5%E7%AB%B6%E5%90%88\"><\/span>2-2. \u7af6\u5408\u30b5\u30a4\u30c8\u306e\u9078\u3073\u65b9\uff5c\u76f4\u63a5\u7af6\u5408\u3068\u9593\u63a5\u7af6\u5408<span class=\"ez-toc-section-end\"><\/span><\/h3> <div class=\"txtbox\"> <p>SEO\u7af6\u5408\u8abf\u67fb\u3067\u5bfe\u8c61\u3068\u3059\u308b\u30b5\u30a4\u30c8\u3092\u9593\u9055\u3048\u308b\u3068\u3001\u5206\u6790\u7d50\u679c\u304c\u6226\u7565\u306b\u6d3b\u304b\u305b\u307e\u305b\u3093\u3002\u3053\u3053\u3067\u306f\u3001\u9078\u5b9a\u6642\u306e\u57fa\u672c\u7684\u306a\u8003\u3048\u65b9\u3092\u62bc\u3055\u3048\u3066\u304a\u304d\u307e\u3057\u3087\u3046\u3002<\/p> <div class=\"borderbox mb1em\"> <p class=\"mb0\"><span class=\"txt_size_big txt_bold\">1. \u76f4\u63a5\u7af6\u5408<\/span><\/p> <p><span class=\"txt_bold txt_red\">\u540c\u3058\u696d\u7a2e\u30fb\u30b5\u30fc\u30d3\u30b9\u3092\u63d0\u4f9b\u3057\u3001\u540c\u3058\u9867\u5ba2\u5c64\u3092\u72d9\u3046\u30b5\u30a4\u30c8<\/span>\u3067\u3059\u3002\u305f\u3068\u3048\u3070\u3001SEO\u4f1a\u793eA\u3068SEO\u4f1a\u793eB\u304c\u540c\u3058\u300cSEO\u7af6\u5408\u8abf\u67fb\u300d\u3068\u3044\u3046\u30ad\u30fc\u30ef\u30fc\u30c9\u3067\u96c6\u5ba2\u3092\u72d9\u3063\u3066\u3044\u308b\u5834\u5408\u3001\u4e21\u8005\u306f\u76f4\u63a5\u7af6\u5408\u306b\u3042\u305f\u308a\u307e\u3059\u3002<\/p> <p>\u76f4\u63a5\u7af6\u5408\u306f\u30b5\u30fc\u30d3\u30b9\u3084\u30b3\u30f3\u30c6\u30f3\u30c4\u69cb\u6210\u304c\u4f3c\u3066\u3044\u308b\u305f\u3081\u3001\u5dee\u5225\u5316\u30dd\u30a4\u30f3\u30c8\u3092\u898b\u3064\u3051\u3084\u3059\u3044\u3068\u3044\u3046\u30e1\u30ea\u30c3\u30c8\u304c\u3042\u308a\u307e\u3059\u3002<\/p><\/div> <div class=\"borderbox mb1em\"> <p class=\"mb0\"><span class=\"txt_size_big txt_bold\">2. \u9593\u63a5\u7af6\u5408<\/span><\/p> <p><span class=\"txt_bold txt_red\">\u696d\u7a2e\u306f\u7570\u306a\u308b\u3082\u306e\u306e\u3001\u540c\u3058\u691c\u7d22\u30ad\u30fc\u30ef\u30fc\u30c9\u3067\u4e0a\u4f4d\u3092\u53d6\u3063\u3066\u3044\u308b\u30b5\u30a4\u30c8<\/span>\u3067\u3059\u3002<\/p> <p>\u4f8b\u3048\u3070\u3001SEO\u30c4\u30fc\u30eb\u63d0\u4f9b\u4f01\u696d\u306e\u30d6\u30ed\u30b0\u8a18\u4e8b\u3084\u3001\u500b\u4eba\u904b\u55b6\u306eSEO\u30ce\u30a6\u30cf\u30a6\u30b5\u30a4\u30c8\u306a\u3069\u306f\u3001\u5546\u6750\u304c\u7570\u306a\u3063\u3066\u3082\u691c\u7d22\u7d50\u679c\u4e0a\u3067\u306f\u9867\u5ba2\u306e\u30af\u30ea\u30c3\u30af\u3092\u596a\u3046\u5b58\u5728\u306b\u306a\u308a\u307e\u3059\u3002<\/p><\/div> <p>\u9593\u63a5\u7af6\u5408\u306f\u898b\u843d\u3068\u3055\u308c\u304c\u3061\u3067\u3059\u304c\u3001\u5b9f\u306f\u30e6\u30fc\u30b6\u30fc\u306e\u884c\u52d5\u3092\u5927\u304d\u304f\u5de6\u53f3\u3059\u308b\u5b58\u5728\u3067\u3059\u3002\u76f4\u63a5\u7af6\u5408\u306e\u65bd\u7b56\u306b\u52a0\u3048\u3001\u9593\u63a5\u7af6\u5408\u304c\u63d0\u4f9b\u3057\u3066\u3044\u308b\u5207\u308a\u53e3\u3084\u30b3\u30f3\u30c6\u30f3\u30c4\u5f62\u5f0f\u3092\u53c2\u8003\u306b\u3059\u308b\u3053\u3068\u3067\u3001\u65b0\u3057\u3044\u5dee\u5225\u5316\u6226\u7565\u3092\u898b\u3064\u3051\u3089\u308c\u307e\u3059\u3002<\/p> <\/div> <!-- 3 --> <h2 class=\"tt1\"><span class=\"ez-toc-section\" id=\"3_SEO%E7%AB%B6%E5%90%88%E8%AA%BF%E6%9F%BB%E3%81%AE%E4%B8%BB%E3%81%AA%E6%96%B9%E6%B3%95\"><\/span>3. SEO\u7af6\u5408\u8abf\u67fb\u306e\u4e3b\u306a\u65b9\u6cd5<span class=\"ez-toc-section-end\"><\/span><\/h2> <div class=\"txtbox\"> <p>SEO\u7af6\u5408\u8abf\u67fb\u306f\u3001\u300c\u30ad\u30fc\u30ef\u30fc\u30c9\u300d\u300c\u30b3\u30f3\u30c6\u30f3\u30c4\u300d\u300c\u5916\u90e8\u8981\u56e0\u300d\u300c\u6280\u8853\u8981\u56e0\u300d\u306e4\u3064\u306e\u89b3\u70b9\u304b\u3089\u884c\u3046\u3068\u629c\u3051\u6f0f\u308c\u304c\u5c11\u306a\u304f\u306a\u308a\u307e\u3059\u3002\u3053\u3053\u3067\u306f\u4ee3\u8868\u7684\u306a\u65b9\u6cd5\u3092\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p> <\/div> <h3 class=\"tt2\"><span class=\"ez-toc-section\" id=\"3-1_%E3%82%AD%E3%83%BC%E3%83%AF%E3%83%BC%E3%83%89%E9%A0%86%E4%BD%8D%E3%81%A8%E6%A4%9C%E7%B4%A2%E6%84%8F%E5%9B%B3%E3%81%AE%E5%88%86%E6%9E%90\"><\/span>3-1. \u30ad\u30fc\u30ef\u30fc\u30c9\u9806\u4f4d\u3068\u691c\u7d22\u610f\u56f3\u306e\u5206\u6790<span class=\"ez-toc-section-end\"><\/span><\/h3> <div class=\"txtbox\"> <div class=\"banner\"><img decoding=\"async\" src=\"https:\/\/service.grannet.co.jp\/blog\/wp-content\/uploads\/2025\/10\/img-seo-competitor-research3-1.jpg\" alt=\"\u30ad\u30fc\u30ef\u30fc\u30c9\u9806\u4f4d\u3068\u691c\u7d22\u610f\u56f3\u306e\u5206\u6790\"><\/div> <p>\u5bfe\u8c61\u30ad\u30fc\u30ef\u30fc\u30c9\u3067\u306e\u691c\u7d22\u9806\u4f4d\u3092\u78ba\u8a8d\u3059\u308b\u306e\u306f\u57fa\u672c\u3067\u3059\u304c\u3001\u5358\u306b\u9806\u4f4d\u3092\u898b\u308b\u3060\u3051\u3067\u306f\u4e0d\u5341\u5206\u3067\u3059\u3002<\/p> <p>\u7279\u306b\u91cd\u8981\u306a\u306e\u306f\u691c\u7d22\u610f\u56f3\u306e\u628a\u63e1\u3067\u3059\u3002<span class=\"txt_bold txt_red\">\u4e0a\u4f4d\u8868\u793a\u3055\u308c\u3066\u3044\u308b\u30b3\u30f3\u30c6\u30f3\u30c4\u304c\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u3069\u3093\u306a\u30cb\u30fc\u30ba\u306b\u5fdc\u3048\u3066\u3044\u308b\u306e\u304b\u3092\u5206\u6790\u3057\u307e\u3059\u3002<\/span>\u691c\u7d22\u610f\u56f3\u306f\u4ee5\u4e0b\u306e3\u30bf\u30a4\u30d7\u306b\u5206\u985e\u3055\u308c\u307e\u3059\u3002<\/p> <div class=\"borderbox mb2em\"> <ul class=\"list_dot\"> <li><span class=\"txt_bold\">\u60c5\u5831\u53ce\u96c6\u578b\uff08Informational\uff09<\/span>\uff1a\u77e5\u8b58\u3084\u65b9\u6cd5\u3092\u77e5\u308a\u305f\u3044<\/li> <li><span class=\"txt_bold\">\u53d6\u5f15\u578b\uff08Transactional\uff09<\/span>\uff1a\u8cfc\u5165\u3084\u5951\u7d04\u3001\u7533\u3057\u8fbc\u307f\u3092\u3057\u305f\u3044<\/li> <li><span class=\"txt_bold\">\u6848\u5185\u578b\uff08Navigational\uff09<\/span>\uff1a\u7279\u5b9a\u306e\u30b5\u30a4\u30c8\u3084\u30d6\u30e9\u30f3\u30c9\u306b\u30a2\u30af\u30bb\u30b9\u3057\u305f\u3044<\/li> <\/ul><\/div> <p>\u691c\u7d22\u610f\u56f3\u306e\u7a2e\u985e\u306b\u3088\u3063\u3066\u3001\u9069\u5207\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u5f62\u5f0f\uff08\u89e3\u8aac\u8a18\u4e8b\u3001\u6bd4\u8f03\u8868\u3001\u4e8b\u4f8b\u96c6\u306a\u3069\uff09\u304c\u5909\u308f\u308a\u307e\u3059\u3002\u7af6\u5408\u306e\u9806\u4f4d\u3068\u5408\u308f\u305b\u3066\u610f\u56f3\u3092\u628a\u63e1\u3059\u308b\u3053\u3068\u3067\u3001\u81ea\u793e\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u65b9\u5411\u6027\u304c\u3088\u308a\u660e\u78ba\u306b\u306a\u308a\u307e\u3059\u3002<\/p> <\/div> <h3 class=\"tt2\"><span class=\"ez-toc-section\" id=\"3-2_%E3%82%B3%E3%83%B3%E3%83%86%E3%83%B3%E3%83%84%E6%A7%8B%E6%88%90%E3%83%BB%E3%83%86%E3%83%BC%E3%83%9E%E3%83%BB%E6%9B%B4%E6%96%B0%E9%A0%BB%E5%BA%A6%E3%81%AE%E7%A2%BA%E8%AA%8D\"><\/span>3-2. \u30b3\u30f3\u30c6\u30f3\u30c4\u69cb\u6210\u30fb\u30c6\u30fc\u30de\u30fb\u66f4\u65b0\u983b\u5ea6\u306e\u78ba\u8a8d<span class=\"ez-toc-section-end\"><\/span><\/h3> <div class=\"txtbox\"> <p>\u7af6\u5408\u30da\u30fc\u30b8\u306e\u898b\u51fa\u3057\u69cb\u6210\u3084\u7db2\u7f85\u6027\u3001\u60c5\u5831\u306e\u6df1\u3055\u3092\u5206\u6790\u3057\u307e\u3059\u3002\u5358\u306a\u308b\u9577\u6587\u3067\u306f\u306a\u304f\u3001<span class=\"txt_bold txt_red\">\u898b\u51fa\u3057\u306e\u5207\u308a\u65b9\u3084\u60c5\u5831\u306e\u512a\u5148\u9806\u4f4d\u304c\u691c\u7d22\u610f\u56f3\u3068\u4e00\u81f4\u3057\u3066\u3044\u308b\u304b\u3092\u30c1\u30a7\u30c3\u30af\u3059\u308b\u3053\u3068\u304c\u5927\u5207<\/span>\u3067\u3059\u3002<\/p> <p>\u307e\u305f\u3001<span class=\"txt_bold\">\u66f4\u65b0\u983b\u5ea6\u3084\u6700\u65b0\u60c5\u5831\u306e\u53cd\u6620\u5177\u5408\u3082Google\u306e\u8a55\u4fa1\u306b\u5f71\u97ff<\/span>\u3057\u307e\u3059\u3002\u7279\u306bSEO\u95a2\u9023\u306e\u30c6\u30fc\u30de\u306f\u5909\u5316\u304c\u65e9\u3044\u305f\u3081\u3001\u53e4\u3044\u60c5\u5831\u306e\u307e\u307e\u653e\u7f6e\u3055\u308c\u3066\u3044\u308b\u7af6\u5408\u306f\u30c1\u30e3\u30f3\u30b9\u3068\u3044\u3048\u307e\u3059\u3002<\/p> <\/div> <h3 class=\"tt2\"><span class=\"ez-toc-section\" id=\"3-3_%E8%A2%AB%E3%83%AA%E3%83%B3%E3%82%AF%E3%81%A8%E3%83%89%E3%83%A1%E3%82%A4%E3%83%B3%E8%A9%95%E4%BE%A1%E3%81%AE%E3%83%81%E3%82%A7%E3%83%83%E3%82%AF\"><\/span>3-3. \u88ab\u30ea\u30f3\u30af\u3068\u30c9\u30e1\u30a4\u30f3\u8a55\u4fa1\u306e\u30c1\u30a7\u30c3\u30af<span class=\"ez-toc-section-end\"><\/span><\/h3> <div class=\"txtbox\"> <p>\u5916\u90e8\u30b5\u30a4\u30c8\u304b\u3089\u306e\u88ab\u30ea\u30f3\u30af\u306f\u3001\u691c\u7d22\u9806\u4f4d\u306b\u5927\u304d\u304f\u5f71\u97ff\u3059\u308b\u8981\u7d20\u306e1\u3064\u3067\u3059\u3002<\/p> <p>Ahrefs\u3084SEMrush\u306a\u3069\u306e<span class=\"txt_bold txt_red\">\u30c4\u30fc\u30eb\u3092\u4f7f\u3048\u3070\u3001\u7af6\u5408\u304c\u3069\u306e\u3088\u3046\u306a\u30b5\u30a4\u30c8\u304b\u3089\u30ea\u30f3\u30af\u3092\u7372\u5f97\u3057\u3066\u3044\u308b\u304b\u3092\u78ba\u8a8d\u3067\u304d\u307e\u3059\u3002<\/span>\u30ea\u30f3\u30af\u5143\u304c\u696d\u754c\u95a2\u9023\u306e\u9ad8\u54c1\u8cea\u30b5\u30a4\u30c8\u3067\u3042\u308c\u3070\u3001Google\u304b\u3089\u306e\u8a55\u4fa1\u3082\u9ad8\u304f\u306a\u308b\u50be\u5411\u304c\u3042\u308a\u307e\u3059\u3002<\/p> <p>\u4f75\u305b\u3066\u3001<span class=\"txt_bold\">\u30c9\u30e1\u30a4\u30f3\u8a55\u4fa1\uff08DR\u3084DA\u306a\u3069\u306e\u30b9\u30b3\u30a2\uff09\u3092\u78ba\u8a8d\u3059\u308b\u3053\u3068\u3067\u3001\u7af6\u5408\u5168\u4f53\u306eSEO\u57fa\u76e4\u306e\u5f37\u3055\u3092\u628a\u63e1<\/span>\u3067\u304d\u307e\u3059\u3002<\/p> <\/div> <h3 class=\"tt2\"><span class=\"ez-toc-section\" id=\"3-4_%E3%82%B5%E3%82%A4%E3%83%88%E6%A7%8B%E9%80%A0%E3%83%BB%E5%86%85%E9%83%A8%E3%83%AA%E3%83%B3%E3%82%AF%E3%83%BB%E8%A1%A8%E7%A4%BA%E9%80%9F%E5%BA%A6%E3%81%AE%E7%A2%BA%E8%AA%8D\"><\/span>3-4. \u30b5\u30a4\u30c8\u69cb\u9020\u30fb\u5185\u90e8\u30ea\u30f3\u30af\u30fb\u8868\u793a\u901f\u5ea6\u306e\u78ba\u8a8d<span class=\"ez-toc-section-end\"><\/span><\/h3> <div class=\"txtbox\"> <p>\u7af6\u5408\u30b5\u30a4\u30c8\u306e<span class=\"txt_bold txt_red\">\u5185\u90e8\u30ea\u30f3\u30af\u69cb\u9020\u3084\u30ab\u30c6\u30b4\u30ea\u30fc\u8a2d\u8a08\u3001\u30d1\u30f3\u304f\u305a\u30ea\u30b9\u30c8\u306e\u6709\u7121\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u56de\u904a\u6027\u3084\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u306e\u30af\u30ed\u30fc\u30eb\u52b9\u7387\u306b\u76f4\u7d50<\/span>\u3057\u307e\u3059\u3002<\/p> <p>\u307e\u305f\u3001<span class=\"txt_bold\">\u8868\u793a\u901f\u5ea6\u3084\u30e2\u30d0\u30a4\u30eb\u5bfe\u5fdc\u306f\u30e6\u30fc\u30b6\u30fc\u4f53\u9a13\uff08UX\uff09\u306b\u5f71\u97ff\u3057\u3001\u96e2\u8131\u7387\u306b\u3082\u95a2\u308f\u308a\u307e\u3059\u3002<\/span>PageSpeed Insights\u306a\u3069\u306e\u7121\u6599\u30c4\u30fc\u30eb\u3092\u4f7f\u3063\u3066\u3001\u901f\u5ea6\u30b9\u30b3\u30a2\u3084\u6539\u5584\u63d0\u6848\u3092\u78ba\u8a8d\u3059\u308b\u3068\u3088\u3044\u3067\u3057\u3087\u3046\u3002<\/p> <\/div> <!-- 4 --> <h2 class=\"tt1\"><span class=\"ez-toc-section\" id=\"4_%E7%AB%B6%E5%90%88%E8%AA%BF%E6%9F%BB%E3%81%A7%E3%83%81%E3%82%A7%E3%83%83%E3%82%AF%E3%81%99%E3%81%B9%E3%81%8D%E3%83%9D%E3%82%A4%E3%83%B3%E3%83%88\"><\/span>4. \u7af6\u5408\u8abf\u67fb\u3067\u30c1\u30a7\u30c3\u30af\u3059\u3079\u304d\u30dd\u30a4\u30f3\u30c8<span class=\"ez-toc-section-end\"><\/span><\/h2> <div class=\"txtbox\"> <p>SEO\u7af6\u5408\u8abf\u67fb\u306f\u3001\u5358\u306b\u7af6\u5408\u306e\u3084\u308a\u65b9\u3092\u771f\u4f3c\u3059\u308b\u305f\u3081\u306e\u3082\u306e\u3067\u306f\u306a\u304f\u3001\u81ea\u793e\u30b5\u30a4\u30c8\u306b\u4e0d\u8db3\u3057\u3066\u3044\u308b\u8981\u7d20\u3092\u7279\u5b9a\u3057\u3001\u6539\u5584\u65b9\u91dd\u3092\u7acb\u3066\u308b\u305f\u3081\u306e\u5de5\u7a0b\u3067\u3059\u3002<\/p> <p>\u8abf\u67fb\u9805\u76ee\u306f\u5e45\u5e83\u304f\u3042\u308a\u307e\u3059\u304c\u3001\u3059\u3079\u3066\u3092\u540c\u3058\u512a\u5148\u5ea6\u3067\u78ba\u8a8d\u3057\u3066\u3044\u3066\u306f\u6642\u9593\u304c\u304b\u304b\u308a\u3059\u304e\u307e\u3059\u3002\u3053\u3053\u3067\u306f\u3001\u7279\u306b\u6210\u679c\u306b\u76f4\u7d50\u3057\u3084\u3059\u30443\u3064\u306e\u8996\u70b9\u306b\u7d5e\u3063\u3066\u3001\u5177\u4f53\u7684\u306a\u30c1\u30a7\u30c3\u30af\u30dd\u30a4\u30f3\u30c8\u3068\u6d3b\u7528\u4f8b\u3092\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p> <\/div> <h3 class=\"tt2\"><span class=\"ez-toc-section\" id=\"4-1_%E6%A4%9C%E7%B4%A2%E6%84%8F%E5%9B%B3%E3%81%A8%E3%81%AE%E4%B8%80%E8%87%B4%E5%BA%A6%E3%81%A8%E5%B7%AE%E5%88%A5%E5%8C%96%E8%A6%81%E7%B4%A0\"><\/span>4-1. \u691c\u7d22\u610f\u56f3\u3068\u306e\u4e00\u81f4\u5ea6\u3068\u5dee\u5225\u5316\u8981\u7d20<span class=\"ez-toc-section-end\"><\/span><\/h3> <div class=\"txtbox\"> <p>\u307e\u305a\u6ce8\u76ee\u3059\u3079\u304d\u306f\u3001<span class=\"txt_bold txt_red\">\u691c\u7d22\u610f\u56f3\u306b\u5bfe\u3057\u3066\u7af6\u5408\u30b3\u30f3\u30c6\u30f3\u30c4\u304c\u3069\u308c\u3060\u3051\u5fdc\u3048\u3066\u3044\u308b\u304b<\/span>\u3067\u3059\u3002<\/p> <p>\u305f\u3068\u3048\u3070\u300cseo\u7af6\u5408\u8abf\u67fb \u65b9\u6cd5\u300d\u3068\u3044\u3046\u30ad\u30fc\u30ef\u30fc\u30c9\u3067\u691c\u7d22\u3057\u305f\u5834\u5408\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u591a\u304f\u306f\u300c\u8abf\u67fb\u306e\u624b\u9806\u300d\u3084\u300c\u30c4\u30fc\u30eb\u306e\u6d3b\u7528\u65b9\u6cd5\u300d\u3092\u77e5\u308a\u305f\u3044\u3068\u8003\u3048\u3066\u3044\u307e\u3059\u3002\u306b\u3082\u304b\u304b\u308f\u3089\u305a\u3001\u4e0a\u4f4d\u30da\u30fc\u30b8\u304c\u30c4\u30fc\u30eb\u7d39\u4ecb\u3060\u3051\u306b\u504f\u3063\u3066\u3044\u308c\u3070\u3001\u5b9f\u8df5\u7684\u306a\u624b\u9806\u3084\u4e8b\u4f8b\u3092\u52a0\u3048\u308b\u3060\u3051\u3067\u5dee\u5225\u5316\u304c\u53ef\u80fd\u3067\u3059\u3002<\/p> <p>\u691c\u7d22\u610f\u56f3\u3068\u306e\u4e00\u81f4\u5ea6\u3092\u6e2c\u308b\u969b\u306f\u3001\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u5207\u308a\u53e3\u3067\u78ba\u8a8d\u3057\u307e\u3059\u3002<\/p> <div class=\"borderbox mb2em\"> <ul class=\"list_dot\"> <li>\u898b\u51fa\u3057\u69cb\u6210\u304c\u30ad\u30fc\u30ef\u30fc\u30c9\u306e\u610f\u56f3\u306b\u6cbf\u3063\u3066\u3044\u308b\u304b<\/li> <li>\u5177\u4f53\u4f8b\u3084\u624b\u9806\u304c\u76db\u308a\u8fbc\u307e\u308c\u3066\u3044\u308b\u304b<\/li> <li>\u521d\u5fc3\u8005\u3067\u3082\u7406\u89e3\u3067\u304d\u308b\u6587\u7ae0\u69cb\u9020\u306b\u306a\u3063\u3066\u3044\u308b\u304b<\/li> <\/ul><\/div> <p>\u307e\u305f\u3001<span class=\"txt_bold\">\u5dee\u5225\u5316\u8981\u7d20\u3068\u3057\u3066\u306f\u30aa\u30ea\u30b8\u30ca\u30eb\u306e\u7d71\u8a08\u30c7\u30fc\u30bf\u3001\u696d\u754c\u7279\u6709\u306e\u4e8b\u4f8b\u3001\u56f3\u89e3\u3084\u52d5\u753b\u30b3\u30f3\u30c6\u30f3\u30c4\u304c\u52b9\u679c\u7684<\/span>\u3067\u3059\u3002\u7af6\u5408\u306e\u591a\u304f\u306f\u30c6\u30ad\u30b9\u30c8\u4e2d\u5fc3\u306e\u305f\u3081\u3001\u8996\u899a\u60c5\u5831\u3084\u72ec\u81ea\u5206\u6790\u3092\u52a0\u3048\u308b\u3060\u3051\u3067\u3082\u4e0a\u4f4d\u8868\u793a\u306e\u53ef\u80fd\u6027\u304c\u9ad8\u307e\u308a\u307e\u3059\u3002<\/p> <\/div> <h3 class=\"tt2\"><span class=\"ez-toc-section\" id=\"4-2_E-E-A-T%EF%BC%88%E7%B5%8C%E9%A8%93%E3%83%BB%E5%B0%82%E9%96%80%E6%80%A7%E3%83%BB%E6%A8%A9%E5%A8%81%E6%80%A7%E3%83%BB%E4%BF%A1%E9%A0%BC%E6%80%A7%EF%BC%89%E3%81%AE%E6%9C%89%E7%84%A1\"><\/span>4-2. E-E-A-T\uff08\u7d4c\u9a13\u30fb\u5c02\u9580\u6027\u30fb\u6a29\u5a01\u6027\u30fb\u4fe1\u983c\u6027\uff09\u306e\u6709\u7121<span class=\"ez-toc-section-end\"><\/span><\/h3> <div class=\"txtbox\"> <div class=\"banner\"><img decoding=\"async\" src=\"https:\/\/service.grannet.co.jp\/blog\/wp-content\/uploads\/2025\/10\/img-seo-competitor-research4-2.jpg\" alt=\"E-E-A-T\uff08\u7d4c\u9a13\u30fb\u5c02\u9580\u6027\u30fb\u6a29\u5a01\u6027\u30fb\u4fe1\u983c\u6027\uff09\u306e\u6709\u7121\"><\/div> <p>Google\u306e\u8a55\u4fa1\u6307\u6a19\u3068\u3057\u3066\u6ce8\u76ee\u3055\u308c\u308b<span class=\"txt_bold txt_red\">E-E-A-T\uff08Experience\u30fbExpertise\u30fbAuthoritativeness\u30fbTrustworthiness\uff09\u306f\u3001SEO\u7af6\u5408\u8abf\u67fb\u3067\u3082\u6b20\u304b\u305b\u306a\u3044\u30c1\u30a7\u30c3\u30af\u30dd\u30a4\u30f3\u30c8<\/span>\u3067\u3059\u3002<\/p> <p>\u5b9f\u52d9\u3067\u306e\u78ba\u8a8d\u65b9\u6cd5\u306f\u6b21\u306e\u901a\u308a\u3067\u3059\u3002<\/p> <div class=\"borderbox mb2em\"> <ul class=\"list_dot\"> <li><span class=\"txt_bold\">\u7d4c\u9a13\uff08Experience\uff09<\/span>\uff1a\u5b9f\u969b\u306b\u30c4\u30fc\u30eb\u3084\u65bd\u7b56\u3092\u4f7f\u3063\u305f\u4f53\u9a13\u8ac7\u304c\u63b2\u8f09\u3055\u308c\u3066\u3044\u308b\u304b\u3002\u30b9\u30af\u30ea\u30fc\u30f3\u30b7\u30e7\u30c3\u30c8\u3084\u30d3\u30d5\u30a9\u30fc\u30a2\u30d5\u30bf\u30fc\u4e8b\u4f8b\u304c\u3042\u308c\u3070\u9ad8\u8a55\u4fa1\u3002<\/li> <li><span class=\"txt_bold\">\u5c02\u9580\u6027\uff08Expertise\uff09<\/span>\uff1a\u57f7\u7b46\u8005\u3084\u76e3\u4fee\u8005\u306e\u7d4c\u6b74\u30fb\u8cc7\u683c\u304c\u660e\u8a18\u3055\u308c\u3066\u3044\u308b\u304b\u3002\u7279\u306bSEO\u3084\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u8cc7\u683c\u3084\u5b9f\u7e3e\u306f\u4fe1\u983c\u5ea6\u3092\u9ad8\u3081\u307e\u3059\u3002<\/li> <li><span class=\"txt_bold\">\u6a29\u5a01\u6027\uff08Authoritativeness\uff09<\/span>\uff1a\u696d\u754c\u3067\u306e\u8a8d\u77e5\u5ea6\u3084\u3001\u4ed6\u30e1\u30c7\u30a3\u30a2\u304b\u3089\u306e\u5f15\u7528\u30fb\u7d39\u4ecb\u304c\u3042\u308b\u304b\u3002\u9ad8\u54c1\u8cea\u306a\u88ab\u30ea\u30f3\u30af\u3082\u3053\u306e\u8981\u7d20\u306b\u542b\u307e\u308c\u307e\u3059\u3002<\/li> <li><span class=\"txt_bold\">\u4fe1\u983c\u6027\uff08Trustworthiness\uff09<\/span>\uff1a\u9023\u7d61\u5148\u3084\u904b\u55b6\u4f1a\u793e\u60c5\u5831\u3001\u53c2\u7167\u5143\u30ea\u30f3\u30af\u306e\u660e\u8a18\u304c\u3042\u308b\u304b\u3002\u60c5\u5831\u6e90\u304c\u660e\u78ba\u3067\u3042\u308b\u3053\u3068\u306f\u4fe1\u983c\u6027\u3092\u5927\u304d\u304f\u5de6\u53f3\u3057\u307e\u3059\u3002<\/li> <\/ul><\/div> <p class=\"mb0\">\u81ea\u793e\u30b5\u30a4\u30c8\u3092\u6539\u5584\u3059\u308b\u969b\u306f\u3001\u3053\u308c\u30894\u8981\u7d20\u306e\u3046\u3061\u4e0d\u8db3\u3057\u3066\u3044\u308b\u90e8\u5206\u3092\u512a\u5148\u7684\u306b\u88dc\u5f37\u3057\u307e\u3059\u3002\u305f\u3068\u3048\u3070<span class=\"txt_bold\">\u76e3\u4fee\u8005\u30d7\u30ed\u30d5\u30a3\u30fc\u30eb\u3092\u8ffd\u52a0\u3059\u308b\u3060\u3051\u3067\u3082\u3001\u5c02\u9580\u6027\u3068\u4fe1\u983c\u6027\u306e\u4e21\u65b9\u3092\u9ad8\u3081\u3089\u308c\u307e\u3059\u3002<\/span><\/p><p class=\"text_right\"><small>\u51fa\u5178\uff1a<cite><a href=\"https:\/\/developers.google.com\/search\/docs\/fundamentals\/creating-helpful-content?hl=ja\" rel=\"nofollow noopener\" target=\"_blank\">Google \u691c\u7d22\u30bb\u30f3\u30c8\u30e9\u30eb\u300c\u6709\u7528\u3067\u4fe1\u983c\u6027\u306e\u9ad8\u3044\u3001\u30e6\u30fc\u30b6\u30fc\u3092\u7b2c\u4e00\u306b\u8003\u3048\u305f\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u4f5c\u6210\u300d<\/a><\/cite><\/small><\/p> <\/div> <h3 class=\"tt2\"><span class=\"ez-toc-section\" id=\"4-3_%E5%A4%96%E9%83%A8%E7%99%BA%E4%BF%A1%E3%83%BBSNS%E6%B4%BB%E7%94%A8%E7%8A%B6%E6%B3%81\"><\/span>4-3. \u5916\u90e8\u767a\u4fe1\u30fbSNS\u6d3b\u7528\u72b6\u6cc1<span class=\"ez-toc-section-end\"><\/span><\/h3> <div class=\"txtbox\"> <p><span class=\"txt_bold txt_red\">SEO\u306f\u30b5\u30a4\u30c8\u5185\u90e8\u306e\u6700\u9069\u5316\u3060\u3051\u3067\u306a\u304f\u3001\u5916\u90e8\u304b\u3089\u306e\u8a55\u4fa1\u3084\u6d41\u5165\u7d4c\u8def\u306e\u591a\u69d8\u5316\u3082\u91cd\u8981<\/span>\u3067\u3059\u3002\u7af6\u5408\u304cSNS\u3084\u5916\u90e8\u30e1\u30c7\u30a3\u30a2\u3092\u3069\u306e\u7a0b\u5ea6\u6d3b\u7528\u3057\u3066\u3044\u308b\u304b\u3092\u8abf\u3079\u308b\u3053\u3068\u3067\u3001\u81ea\u793e\u306e\u96c6\u5ba2\u6226\u7565\u306e\u7a74\u304c\u898b\u3048\u3066\u304d\u307e\u3059\u3002<\/p> <p class=\"mb0\"><span class=\"txt_size_big txt_bold\">\u30c1\u30a7\u30c3\u30af\u3059\u308b\u30dd\u30a4\u30f3\u30c8\u306e\u4f8b<\/span><\/p> <div class=\"borderbox mb2em\"> <ul class=\"list_dot\"> <li>\u8a18\u4e8bURL\u3092SNS\uff08Twitter\u3001Facebook\u3001LinkedIn\u306a\u3069\uff09\u3067\u5b9a\u671f\u7684\u306b\u30b7\u30a7\u30a2\u3057\u3066\u3044\u308b\u304b<\/li> <li>YouTube\u3084\u30dd\u30c3\u30c9\u30ad\u30e3\u30b9\u30c8\u306a\u3069\u3001\u4ed6\u30e1\u30c7\u30a3\u30a2\u3067\u540c\u30c6\u30fc\u30de\u3092\u767a\u4fe1\u3057\u3066\u3044\u308b\u304b<\/li> <li>SNS\u6295\u7a3f\u306b\u5bfe\u3059\u308b\u53cd\u5fdc\uff08\u3044\u3044\u306d\u6570\u30fb\u30b3\u30e1\u30f3\u30c8\u6570\u30fb\u30b7\u30a7\u30a2\u6570\uff09\u304c\u3069\u308c\u304f\u3089\u3044\u3042\u308b\u304b<\/li> <\/ul><\/div> <p>SNS\u304b\u3089\u306e\u6d41\u5165\u306f\u76f4\u63a5\u7684\u306aSEO\u8a55\u4fa1\u306b\u306f\u76f4\u7d50\u3057\u306a\u3044\u3068\u3055\u308c\u307e\u3059\u304c\u3001\u9593\u63a5\u7684\u306b\u306f\u88ab\u30ea\u30f3\u30af\u7372\u5f97\u3084\u30d6\u30e9\u30f3\u30c9\u691c\u7d22\u306e\u5897\u52a0\u306b\u3064\u306a\u304c\u308a\u307e\u3059\u3002\u305f\u3068\u3048\u3070\u3001<span class=\"txt_bold\">\u7af6\u5408\u304c\u8a18\u4e8b\u516c\u958b\u5f8c\u306bSNS\u3067\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u884c\u3044\u3001\u591a\u6570\u306e\u30b7\u30a7\u30a2\u3068\u30ea\u30f3\u30af\u3092\u7372\u5f97\u3057\u3066\u3044\u308b\u5834\u5408\u3001\u305d\u306e\u4ed5\u7d44\u307f\u3092\u53c2\u8003\u306b\u3059\u308b\u3053\u3068\u3067\u5916\u90e8\u65bd\u7b56\u306e\u5f37\u5316\u304c\u53ef\u80fd<\/span>\u3067\u3059\u3002<\/p> <\/div> <!-- 5 --> <h2 class=\"tt1\"><span class=\"ez-toc-section\" id=\"5_SEO%E7%AB%B6%E5%90%88%E8%AA%BF%E6%9F%BB%E3%81%AB%E5%BD%B9%E7%AB%8B%E3%81%A4%E3%83%84%E3%83%BC%E3%83%AB\"><\/span>5. SEO\u7af6\u5408\u8abf\u67fb\u306b\u5f79\u7acb\u3064\u30c4\u30fc\u30eb<span class=\"ez-toc-section-end\"><\/span><\/h2> <div class=\"txtbox\"> <p>\u52b9\u7387\u7684\u304b\u3064\u6b63\u78ba\u306aSEO\u7af6\u5408\u8abf\u67fb\u3092\u884c\u3046\u306b\u306f\u3001\u9069\u5207\u306a\u30c4\u30fc\u30eb\u306e\u6d3b\u7528\u304c\u6b20\u304b\u305b\u307e\u305b\u3093\u3002\u30c4\u30fc\u30eb\u3092\u4f7f\u3046\u3053\u3068\u3067\u624b\u4f5c\u696d\u3067\u306f\u6642\u9593\u304c\u304b\u304b\u308b\u88ab\u30ea\u30f3\u30af\u5206\u6790\u3084\u6d41\u5165\u7d4c\u8def\u306e\u628a\u63e1\u3001\u691c\u7d22\u9806\u4f4d\u306e\u5909\u52d5\u30c1\u30a7\u30c3\u30af\u306a\u3069\u3092\u77ed\u6642\u9593\u3067\u6b63\u78ba\u306b\u884c\u3048\u307e\u3059\u3002<\/p> <p>\u3053\u3053\u3067\u306f\u3001\u7121\u6599\u3068\u6709\u6599\u306e\u4ee3\u8868\u7684\u306a\u30c4\u30fc\u30eb\u3068\u3001\u305d\u306e\u6d3b\u7528\u65b9\u6cd5\u3092\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p> <\/div> <h3 class=\"tt2\"><span class=\"ez-toc-section\" id=\"5-1_%E7%84%A1%E6%96%99%E3%83%84%E3%83%BC%E3%83%AB%EF%BC%88Google%E6%A4%9C%E7%B4%A2%E3%80%81%E3%82%AD%E3%83%BC%E3%83%AF%E3%83%BC%E3%83%89%E3%83%97%E3%83%A9%E3%83%B3%E3%83%8A%E3%83%BC%E3%81%AA%E3%81%A9%EF%BC%89\"><\/span>5-1. \u7121\u6599\u30c4\u30fc\u30eb\uff08Google\u691c\u7d22\u3001\u30ad\u30fc\u30ef\u30fc\u30c9\u30d7\u30e9\u30f3\u30ca\u30fc\u306a\u3069\uff09<span class=\"ez-toc-section-end\"><\/span><\/h3> <div class=\"txtbox\"> <p>\u7121\u6599\u30c4\u30fc\u30eb\u306f\u5c0e\u5165\u30b3\u30b9\u30c8\u304c\u304b\u304b\u3089\u305a\u3001SEO\u521d\u5fc3\u8005\u3084\u5c0f\u898f\u6a21\u30b5\u30a4\u30c8\u306e\u904b\u55b6\u8005\u3067\u3082\u6c17\u8efd\u306b\u5229\u7528\u3067\u304d\u307e\u3059\u3002\u7279\u306b<span class=\"txt_bold txt_red\">\u521d\u671f\u8abf\u67fb\u3084\u57fa\u790e\u7684\u306a\u5206\u6790\u306b\u5411\u3044\u3066\u3044\u307e\u3059<\/span>\u3002<\/p> <div class=\"borderbox mb1em\"> <p class=\"mb0\"><span class=\"txt_size_big txt_bold\"><a href=\"https:\/\/www.google.com\/?hl=ja\">\u30fbGoogle\u691c\u7d22<\/a><\/span><\/p> <p>\u57fa\u672c\u7684\u3067\u91cd\u8981\u306a\u30c4\u30fc\u30eb\u3067\u3059\u3002\u30ad\u30fc\u30ef\u30fc\u30c9\u3092\u5165\u529b\u3057\u3066\u4e0a\u4f4d\u30b5\u30a4\u30c8\u306e\u50be\u5411\u3092\u78ba\u8a8d\u3057\u3001\u691c\u7d22\u610f\u56f3\u3084\u30b3\u30f3\u30c6\u30f3\u30c4\u5f62\u5f0f\u3092\u628a\u63e1\u3057\u307e\u3059\u3002\u691c\u7d22\u7d50\u679c\u30da\u30fc\u30b8\uff08SERP\uff09\u306e\u5909\u5316\u3092\u5b9a\u671f\u7684\u306b\u8a18\u9332\u3059\u308b\u3053\u3068\u3067\u3001\u7af6\u5408\u306e\u9806\u4f4d\u63a8\u79fb\u3084\u65b0\u898f\u53c2\u5165\u30b5\u30a4\u30c8\u3082\u30c1\u30a7\u30c3\u30af\u3067\u304d\u307e\u3059\u3002<\/p><\/div> <div class=\"borderbox mb1em\"> <p class=\"mb0\"><span class=\"txt_size_big txt_bold\"><a href=\"https:\/\/business.google.com\/jp\/ad-tools\/keyword-planner\/\">\u30fbGoogle\u30ad\u30fc\u30ef\u30fc\u30c9\u30d7\u30e9\u30f3\u30ca\u30fc<\/a><\/span><\/p> <p>\u5e83\u544a\u7528\u30c4\u30fc\u30eb\u3067\u3059\u304c\u3001SEO\u3067\u3082\u30ad\u30fc\u30ef\u30fc\u30c9\u306e\u691c\u7d22\u30dc\u30ea\u30e5\u30fc\u30e0\u3084\u7af6\u5408\u6027\u306e\u628a\u63e1\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002\u95a2\u9023\u30ad\u30fc\u30ef\u30fc\u30c9\u306e\u63d0\u6848\u6a5f\u80fd\u3092\u4f7f\u3048\u3070\u3001\u7af6\u5408\u304c\u307e\u3060\u72d9\u3063\u3066\u3044\u306a\u3044\u30ed\u30f3\u30b0\u30c6\u30fc\u30eb\u30ad\u30fc\u30ef\u30fc\u30c9\u3092\u767a\u898b\u3067\u304d\u308b\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002<\/p><\/div> <div class=\"borderbox mb1em\"> <p class=\"mb0\"><span class=\"txt_size_big txt_bold\"><a href=\"https:\/\/pagespeed.web.dev\/\">\u30fbPageSpeed Insights<\/a><\/span><\/p> <p>\u30b5\u30a4\u30c8\u306e\u8868\u793a\u901f\u5ea6\u3092\u8a08\u6e2c\u3057\u3001\u6539\u5584\u30dd\u30a4\u30f3\u30c8\u3092\u63d0\u793a\u3057\u3066\u304f\u308c\u308bGoogle\u516c\u5f0f\u30c4\u30fc\u30eb\u3067\u3059\u3002\u7af6\u5408\u30b5\u30a4\u30c8\u306eURL\u3092\u5165\u529b\u3059\u308c\u3070\u3001\u8868\u793a\u901f\u5ea6\u3084\u30e2\u30d0\u30a4\u30eb\u5bfe\u5fdc\u72b6\u6cc1\u3092\u6bd4\u8f03\u3067\u304d\u307e\u3059\u3002<\/p><\/div> <\/div> <h3 class=\"tt2\"><span class=\"ez-toc-section\" id=\"5-2_%E6%9C%89%E6%96%99%E3%83%84%E3%83%BC%E3%83%AB%EF%BC%88Ahrefs%E3%80%81SEMrush%E3%80%81SimilarWeb%E3%81%AA%E3%81%A9%EF%BC%89\"><\/span>5-2. \u6709\u6599\u30c4\u30fc\u30eb\uff08Ahrefs\u3001SEMrush\u3001SimilarWeb\u306a\u3069\uff09<span class=\"ez-toc-section-end\"><\/span><\/h3> <div class=\"txtbox\"> <p>\u6709\u6599\u30c4\u30fc\u30eb\u306f\u3001\u7121\u6599\u30c4\u30fc\u30eb\u3067\u306f\u53d6\u5f97\u3067\u304d\u306a\u3044\u8a73\u7d30\u30c7\u30fc\u30bf\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002<span class=\"txt_bold txt_red\">\u5927\u898f\u6a21\u306a\u5206\u6790\u3084\u7cbe\u5ea6\u306e\u9ad8\u3044\u6226\u7565\u7acb\u6848\u306b\u306f\u6b20\u304b\u305b\u307e\u305b\u3093<\/span>\u3002<\/p> <div class=\"borderbox mb1em\"> <p class=\"mb0\"><span class=\"txt_size_big txt_bold\"><a href=\"https:\/\/ahrefs.jp\/\">\u30fbAhrefs<\/a><\/span><\/p> <p>\u88ab\u30ea\u30f3\u30af\u5206\u6790\u306b\u5f37\u307f\u304c\u3042\u308a\u3001\u7af6\u5408\u30b5\u30a4\u30c8\u304c\u3069\u306e\u3088\u3046\u306a\u5916\u90e8\u30ea\u30f3\u30af\u3092\u7372\u5f97\u3057\u3066\u3044\u308b\u304b\u3092\u53ef\u8996\u5316\u3067\u304d\u307e\u3059\u3002\u307e\u305f\u3001\u6d41\u5165\u30ad\u30fc\u30ef\u30fc\u30c9\u3084\u30da\u30fc\u30b8\u5358\u4f4d\u306eSEO\u8a55\u4fa1\u3082\u78ba\u8a8d\u53ef\u80fd\u3067\u3059\u3002\u88ab\u30ea\u30f3\u30af\u306e\u8cea\u3068\u91cf\u3092\u6bd4\u8f03\u3059\u308b\u3053\u3068\u3067\u3001\u81ea\u793e\u306e\u5916\u90e8\u65bd\u7b56\u306e\u512a\u5148\u5ea6\u3092\u5224\u65ad\u3067\u304d\u307e\u3059\u3002<\/p><\/div> <div class=\"borderbox mb1em\"> <p class=\"mb0\"><span class=\"txt_size_big txt_bold\"><a href=\"https:\/\/semrush.jp\/?utm_source=Google&#038;utm_medium=cpc&#038;utm_campaign=201902brandword&#038;gad_source=1&#038;gad_campaignid=1696823272&#038;gbraid=0AAAAAC3mE7zrKK1a7giNq-86k6TZMXlUn&#038;gclid=Cj0KCQjwqebEBhD9ARIsAFZMbfyZvDKdp-9kQdqJMdEt_lxHLMlLjO_khg23V96Zsyg0Dq5to4av-iUaAsqGEALw_wcB\">\u30fbSEMrush<\/a><\/span><\/p> <p>SEO\u3060\u3051\u3067\u306a\u304f\u3001\u5e83\u544a\u3084SNS\u5206\u6790\u6a5f\u80fd\u3082\u5099\u3048\u305f\u7dcf\u5408\u30c4\u30fc\u30eb\u3067\u3059\u3002\u7af6\u5408\u306e\u30aa\u30fc\u30ac\u30cb\u30c3\u30af\u6d41\u5165\u3001\u5e83\u544a\u51fa\u7a3f\u30ad\u30fc\u30ef\u30fc\u30c9\u3001SNS\u767a\u4fe1\u72b6\u6cc1\u306a\u3069\u3092\u4e00\u5143\u7684\u306b\u628a\u63e1\u3067\u304d\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u5168\u4f53\u306e\u6bd4\u8f03\u5206\u6790\u304c\u53ef\u80fd\u3067\u3059\u3002<\/p><\/div> <div class=\"borderbox mb1em\"> <p class=\"mb0\"><span class=\"txt_size_big txt_bold\"><a href=\"https:\/\/www.similarweb.com\/ja\/\">\u30fbSimilarWeb<\/a><\/span><\/p> <p>\u7af6\u5408\u30b5\u30a4\u30c8\u306e\u30a2\u30af\u30bb\u30b9\u6570\u3084\u6d41\u5165\u5143\uff08\u691c\u7d22\u3001SNS\u3001\u30ea\u30d5\u30a1\u30e9\u30eb\u306a\u3069\uff09\u3092\u63a8\u5b9a\u5024\u3067\u78ba\u8a8d\u3067\u304d\u307e\u3059\u3002\u7279\u306b\u3001\u691c\u7d22\u6d41\u5165\u3068SNS\u6d41\u5165\u306e\u6bd4\u7387\u3092\u6bd4\u8f03\u3059\u308b\u3053\u3068\u3067\u3001\u3069\u306e\u96c6\u5ba2\u30c1\u30e3\u30cd\u30eb\u304c\u5f37\u3044\u306e\u304b\u304c\u4e00\u76ee\u3067\u308f\u304b\u308a\u307e\u3059\u3002<\/p><\/div><p><span class=\"txt_bold\">\u30c4\u30fc\u30eb\u306f\u300c\u4f7f\u3046\u3053\u3068\u300d\u304c\u76ee\u7684\u3067\u306f\u306a\u304f\u3001\u300c\u5f97\u3089\u308c\u305f\u30c7\u30fc\u30bf\u3092\u65bd\u7b56\u306b\u53cd\u6620\u3055\u305b\u308b\u3053\u3068\u300d\u304c\u91cd\u8981<\/span>\u3067\u3059\u3002\u305f\u3068\u3048\u3070\u3001Ahrefs\u3067\u7af6\u5408\u304c\u7372\u5f97\u3057\u3066\u3044\u308b\u9ad8\u54c1\u8cea\u306a\u88ab\u30ea\u30f3\u30af\u5143\u3092\u898b\u3064\u3051\u305f\u5834\u5408\u3001\u305d\u308c\u3089\u306e\u30b5\u30a4\u30c8\u306b\u81ea\u793e\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u7d39\u4ecb\u3057\u3066\u3082\u3089\u3048\u308b\u3088\u3046\u306a\u4f01\u753b\u3092\u691c\u8a0e\u3059\u308b\u3001\u3068\u3044\u3063\u305f\u5177\u4f53\u7684\u306a\u884c\u52d5\u306b\u3064\u306a\u3052\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p> <\/div> <!-- 6 --> <h2 class=\"tt1\"><span class=\"ez-toc-section\" id=\"6_%E8%AA%BF%E6%9F%BB%E7%B5%90%E6%9E%9C%E3%82%92SEO%E6%88%A6%E7%95%A5%E3%81%AB%E6%B4%BB%E3%81%8B%E3%81%99%E6%96%B9%E6%B3%95\"><\/span>6. \u8abf\u67fb\u7d50\u679c\u3092SEO\u6226\u7565\u306b\u6d3b\u304b\u3059\u65b9\u6cd5<span class=\"ez-toc-section-end\"><\/span><\/h2> <div class=\"txtbox\"> <p>SEO\u7af6\u5408\u8abf\u67fb\u306f\u3001\u60c5\u5831\u3092\u96c6\u3081\u305f\u3060\u3051\u3067\u306f\u610f\u5473\u304c\u3042\u308a\u307e\u305b\u3093\u3002\u91cd\u8981\u306a\u306e\u306f\u3001\u8abf\u67fb\u7d50\u679c\u3092\u3082\u3068\u306b\u81ea\u793e\u30b5\u30a4\u30c8\u306e\u6539\u5584\u65bd\u7b56\u3092\u660e\u78ba\u5316\u3057\u3001\u512a\u5148\u9806\u4f4d\u3092\u3064\u3051\u3066\u5b9f\u884c\u3059\u308b\u3053\u3068\u3067\u3059\u3002<\/p> <p>\u3053\u3053\u3067\u306f\u3001\u8abf\u67fb\u30c7\u30fc\u30bf\u3092\u6226\u7565\u306b\u843d\u3068\u3057\u8fbc\u3080\u305f\u3081\u306e\u57fa\u672c\u7684\u306a\u6d41\u308c\u3068\u5177\u4f53\u4f8b\u3092\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p> <\/div> <h3 class=\"tt2\"><span class=\"ez-toc-section\" id=\"6-1_%E5%BC%B7%E3%81%BF%E3%83%BB%E5%BC%B1%E3%81%BF%E3%81%AE%E6%95%B4%E7%90%86%E3%81%A8%E5%84%AA%E5%85%88%E9%A0%86%E4%BD%8D%E4%BB%98%E3%81%91\"><\/span>6-1. \u5f37\u307f\u30fb\u5f31\u307f\u306e\u6574\u7406\u3068\u512a\u5148\u9806\u4f4d\u4ed8\u3051<span class=\"ez-toc-section-end\"><\/span><\/h3> <div class=\"txtbox\"> <p>\u7af6\u5408\u6bd4\u8f03\u306e\u7d50\u679c\u304b\u3089\u3001\u81ea\u793e\u306e\u73fe\u72b6\u3092\u5ba2\u89b3\u7684\u306b\u8a55\u4fa1\u3057\u307e\u3059\u3002\u305f\u3068\u3048\u3070\u3001\u4ee5\u4e0b\u306e\u3088\u3046\u306b\u6574\u7406\u3059\u308b\u3068\u65bd\u7b56\u306e\u65b9\u5411\u6027\u304c\u660e\u78ba\u306b\u306a\u308a\u307e\u3059\u3002<\/p> <div class=\"borderbox mb1em\"> <p class=\"mb0\"><span class=\"txt_size_big txt_bold\">\u5f37\u307f<\/span><\/p> <p>\u4f8b\uff1a\u8a18\u4e8b\u6570\u304c\u591a\u304f\u3001\u7279\u5b9a\u30b8\u30e3\u30f3\u30eb\u3067\u306e\u7db2\u7f85\u6027\u304c\u9ad8\u3044\uff0f\u30d6\u30e9\u30f3\u30c9\u77e5\u540d\u5ea6\u304c\u3042\u308a\u6307\u540d\u691c\u7d22\u304c\u591a\u3044<\/p><\/div> <div class=\"borderbox mb1em\"> <p class=\"mb0\"><span class=\"txt_size_big txt_bold\">\u5f31\u307f<\/span><\/p> <p>\u4f8b\uff1a\u88ab\u30ea\u30f3\u30af\u6570\u304c\u7af6\u5408\u3088\u308a\u5c11\u306a\u3044\uff0f\u8868\u793a\u901f\u5ea6\u304c\u9045\u3044\uff0f\u691c\u7d22\u610f\u56f3\u3078\u306e\u9069\u5408\u5ea6\u304c\u4f4e\u3044<\/p><\/div><p>\u3053\u306e\u3068\u304d\u3001<span class=\"txt_bold txt_red\">\u6539\u5584\u9805\u76ee\u3092\u300c\u77ed\u671f\u3067\u6539\u5584\u3067\u304d\u308b\u65bd\u7b56\u300d\u3068\u300c\u4e2d\u9577\u671f\u3067\u53d6\u308a\u7d44\u3080\u65bd\u7b56\u300d\u306b\u5206\u3051\u308b\u306e\u304c\u30dd\u30a4\u30f3\u30c8<\/span>\u3067\u3059\u3002<\/p><p>\u77ed\u671f\u65bd\u7b56\u306f\u898b\u51fa\u3057\u4fee\u6b63\u3084\u5185\u90e8\u30ea\u30f3\u30af\u8ffd\u52a0\u3001\u65e2\u5b58\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u8ffd\u8a18\u306a\u3069\u3001\u5373\u52b9\u6027\u306e\u3042\u308b\u6539\u5584\u3092\u6307\u3057\u307e\u3059\u3002\u4e2d\u9577\u671f\u65bd\u7b56\u306f\u65b0\u898f\u30b3\u30f3\u30c6\u30f3\u30c4\u5236\u4f5c\u3084\u5916\u90e8\u65bd\u7b56\uff08\u88ab\u30ea\u30f3\u30af\u7372\u5f97\u3001\u30d6\u30e9\u30f3\u30c9\u69cb\u7bc9\u306a\u3069\uff09\u3067\u3001\u6642\u9593\u3092\u304b\u3051\u3066\u3058\u308f\u3058\u308f\u6210\u679c\u3092\u4f38\u3070\u3059\u9818\u57df\u3067\u3059\u3002<\/p> <\/div> <h3 class=\"tt2\"><span class=\"ez-toc-section\" id=\"6-2_%E6%96%B0%E8%A6%8F%E3%82%B3%E3%83%B3%E3%83%86%E3%83%B3%E3%83%84%E4%BC%81%E7%94%BB%E3%81%A8%E6%97%A2%E5%AD%98%E3%83%9A%E3%83%BC%E3%82%B8%E3%81%AE%E6%94%B9%E5%96%84\"><\/span>6-2. \u65b0\u898f\u30b3\u30f3\u30c6\u30f3\u30c4\u4f01\u753b\u3068\u65e2\u5b58\u30da\u30fc\u30b8\u306e\u6539\u5584<span class=\"ez-toc-section-end\"><\/span><\/h3> <div class=\"txtbox\"> <p>\u8abf\u67fb\u3067\u5f97\u3089\u308c\u305f\u7af6\u5408\u306e\u50be\u5411\u3092\u3082\u3068\u306b\u3001\u65b0\u3057\u3044\u30b3\u30f3\u30c6\u30f3\u30c4\u6848\u3092\u4f01\u753b\u3057\u307e\u3059\u3002\u305f\u3068\u3048\u3070\u3001<span class=\"txt_bold txt_red\">\u7af6\u5408\u304c\u300cSEO\u7af6\u5408\u8abf\u67fb\u306e\u30c4\u30fc\u30eb\u7d39\u4ecb\u300d\u3060\u3051\u306b\u7279\u5316\u3057\u3066\u3044\u308b\u5834\u5408\u3001\u81ea\u793e\u3067\u306f\u300c\u30c4\u30fc\u30eb\uff0b\u5b9f\u8df5\u624b\u9806\uff0b\u4e8b\u4f8b\u7d39\u4ecb\u300d\u3092\u30bb\u30c3\u30c8\u306b\u3057\u305f\u8a18\u4e8b\u3092\u5236\u4f5c\u3059\u308c\u3070\u5dee\u5225\u5316\u304c\u53ef\u80fd<\/span>\u3067\u3059\u3002<\/p> <p>\u65e2\u5b58\u30da\u30fc\u30b8\u306e\u6539\u5584\u3067\u306f\u3001\u6b21\u306e\u3088\u3046\u306a\u30a2\u30d7\u30ed\u30fc\u30c1\u304c\u6709\u52b9\u3067\u3059\u3002<\/p> <div class=\"borderbox mb2em\"> <ul class=\"list_dot\"> <li>\u898b\u51fa\u3057\u3084\u672c\u6587\u306b\u4e0d\u8db3\u3057\u3066\u3044\u308b\u95a2\u9023\u30ad\u30fc\u30ef\u30fc\u30c9\u3092\u8ffd\u52a0\u3059\u308b<\/li> <li>\u6700\u65b0\u60c5\u5831\u3084\u30c7\u30fc\u30bf\u3092\u53cd\u6620\u3057\u3066\u60c5\u5831\u9bae\u5ea6\u3092\u4fdd\u3064<\/li> <li>\u8aad\u307f\u3084\u3059\u3055\u3092\u9ad8\u3081\u308b\u305f\u3081\u306b\u8868\u3084\u56f3\u89e3\u3092\u8ffd\u52a0\u3059\u308b<\/li> <li>\u5185\u90e8\u30ea\u30f3\u30af\u3092\u6700\u9069\u5316\u3057\u3001\u95a2\u9023\u30da\u30fc\u30b8\u3078\u306e\u56de\u904a\u3092\u4fc3\u3059<\/li> <\/ul> <\/div> <p>\u6539\u5584\u3092\u7d99\u7d9a\u7684\u306b\u884c\u3046\u3053\u3068\u3067\u3001\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u304b\u3089\u306e\u8a55\u4fa1\u304c\u5f90\u3005\u306b\u9ad8\u307e\u308a\u3001\u9577\u671f\u7684\u306a\u9806\u4f4d\u5411\u4e0a\u304c\u898b\u8fbc\u3081\u307e\u3059\u3002<\/p> <p class=\"mb0\"><span class=\"txt_size_big txt_bold\">\u25a0\u6226\u7565\u6d3b\u7528\u306e\u6210\u529f\u4f8b\uff08\u7c21\u6613\u30b1\u30fc\u30b9\uff09<\/span><\/p><div class=\"borderbox mb2em\"> <p>\u3042\u308bBtoB\u4f01\u696d\u3067\u306f\u3001\u7af6\u5408\u8abf\u67fb\u3092\u884c\u3063\u305f\u7d50\u679c\u300c\u8a18\u4e8b\u306e\u8cea\u306f\u9ad8\u3044\u304c\u3001\u7279\u5b9a\u30b8\u30e3\u30f3\u30eb\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u6570\u304c\u4e0d\u8db3\u3057\u3066\u3044\u308b\u300d\u3053\u3068\u304c\u5224\u660e\u3057\u307e\u3057\u305f\u3002<\/p> <p>\u305d\u3053\u3067\u4e0d\u8db3\u30b8\u30e3\u30f3\u30eb\u306e\u5c02\u9580\u8a18\u4e8b\u3092\u6bce\u67083\u672c\u8ffd\u52a0\u3057\u3001\u540c\u6642\u306b\u88ab\u30ea\u30f3\u30af\u65bd\u7b56\u3092\u5f37\u5316\u3057\u305f\u3068\u3053\u308d\u3001\u534a\u5e74\u5f8c\u306b\u306f\u4e3b\u8981\u30ad\u30fc\u30ef\u30fc\u30c9\u306e\u691c\u7d22\u9806\u4f4d\u304c\u5e73\u5747\u30674\u4f4d\u21922\u4f4d\u306b\u6539\u5584\u3057\u307e\u3057\u305f\u3002<\/p><\/div> <\/div> <!-- 7 --> <h2 class=\"tt1\"><span class=\"ez-toc-section\" id=\"7_SEO%E7%AB%B6%E5%90%88%E8%AA%BF%E6%9F%BB%E3%81%AE%E6%B3%A8%E6%84%8F%E7%82%B9\"><\/span>7. SEO\u7af6\u5408\u8abf\u67fb\u306e\u6ce8\u610f\u70b9<span class=\"ez-toc-section-end\"><\/span><\/h2> <div class=\"txtbox\"> <p>SEO\u7af6\u5408\u8abf\u67fb\u306f\u6b63\u3057\u304f\u884c\u3048\u3070\u5927\u304d\u306a\u6210\u679c\u306b\u3064\u306a\u304c\u308a\u307e\u3059\u304c\u3001\u624b\u9806\u3084\u8996\u70b9\u3092\u8aa4\u308b\u3068\u6642\u9593\u3068\u52b4\u529b\u304c\u7121\u99c4\u306b\u306a\u3063\u3066\u3057\u307e\u3044\u307e\u3059\u3002\u3053\u3053\u3067\u306f\u7279\u306b\u5b9f\u52d9\u3067\u9665\u308a\u3084\u3059\u3044\u6ce8\u610f\u70b9\u30923\u3064\u53d6\u308a\u4e0a\u3052\u3001\u56de\u907f\u7b56\u3068\u3042\u308f\u305b\u3066\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p> <\/div> <h3 class=\"tt2\"><span class=\"ez-toc-section\" id=\"7-1_%E6%A8%A1%E5%80%A3%E3%81%A0%E3%81%91%E3%81%A7%E7%B5%82%E3%82%8F%E3%82%89%E3%81%AA%E3%81%84%E3%81%9F%E3%82%81%E3%81%AE%E8%A6%96%E7%82%B9\"><\/span>7-1. \u6a21\u5023\u3060\u3051\u3067\u7d42\u308f\u3089\u306a\u3044\u305f\u3081\u306e\u8996\u70b9<span class=\"ez-toc-section-end\"><\/span><\/h3> <div class=\"txtbox\"> <p>\u7af6\u5408\u5206\u6790\u3092\u884c\u3046\u3068\u300c\u3053\u306e\u5f62\u5f0f\u304c\u4e0a\u4f4d\u306b\u6765\u3066\u3044\u308b\u304b\u3089\u3001\u540c\u3058\u5f62\u3067\u4f5c\u308c\u3070\u3044\u3044\u300d\u3068\u8003\u3048\u3066\u3057\u307e\u3044\u304c\u3061\u3067\u3059\u3002\u3057\u304b\u3057\u3001\u305d\u308c\u3067\u306fGoogle\u306b\u8a55\u4fa1\u3055\u308c\u306b\u304f\u304f\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u652f\u6301\u3082\u5f97\u3089\u308c\u307e\u305b\u3093\u3002\u691c\u7d22\u4e0a\u4f4d\u306f\u3042\u304f\u307e\u3067\u300c\u4eca\u306e\u8a55\u4fa1\u57fa\u6e96\u3067\u826f\u3044\u3068\u3055\u308c\u3066\u3044\u308b\u4e00\u4f8b\u300d\u306b\u3059\u304e\u305a\u3001<span class=\"txt_bold\">\u5c06\u6765\u7684\u306a\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u5909\u66f4\u3067\u9806\u4f4d\u304c\u5909\u52d5\u3059\u308b<\/span>\u53ef\u80fd\u6027\u3082\u3042\u308a\u307e\u3059\u3002<\/p> <p><span class=\"txt_bold txt_red\">\u53c2\u8003\u306b\u3059\u3079\u304d\u306f\u300c\u69cb\u6210\u3084\u5207\u308a\u53e3\u306e\u512a\u308c\u305f\u90e8\u5206\u300d\u3060\u3051\u306b\u3068\u3069\u3081\u3001\u305d\u3053\u3078\u81ea\u793e\u306a\u3089\u3067\u306f\u306e\u30c7\u30fc\u30bf\u3084\u4e8b\u4f8b\u3001\u8996\u70b9\u3092\u52a0\u3048\u308b\u3053\u3068\u304c\u4e0d\u53ef\u6b20<\/span>\u3067\u3059\u3002<\/p> <\/div> <h3 class=\"tt2\"><span class=\"ez-toc-section\" id=\"7-2_%E3%83%87%E3%83%BC%E3%82%BF%E3%81%AE%E4%B8%80%E9%83%A8%E3%81%A0%E3%81%91%E3%81%A7%E5%88%A4%E6%96%AD%E3%81%97%E3%81%AA%E3%81%84\"><\/span>7-2. \u30c7\u30fc\u30bf\u306e\u4e00\u90e8\u3060\u3051\u3067\u5224\u65ad\u3057\u306a\u3044<span class=\"ez-toc-section-end\"><\/span><\/h3> <div class=\"txtbox\"> <p>\u88ab\u30ea\u30f3\u30af\u6570\u3001\u691c\u7d22\u9806\u4f4d\u3001\u30a2\u30af\u30bb\u30b9\u6570\u306a\u3069\u3001<span class=\"txt_bold\">\u5358\u4e00\u306e\u6307\u6a19\u3060\u3051\u3092\u6839\u62e0\u306b\u6226\u7565\u3092\u6c7a\u3081\u3066\u3057\u307e\u3046\u3068\u3001\u8aa4\u3063\u305f\u65b9\u5411\u3078\u9032\u3080<\/span>\u30ea\u30b9\u30af\u304c\u3042\u308a\u307e\u3059\u3002\u305f\u3068\u3048\u3070\u3001\u88ab\u30ea\u30f3\u30af\u6570\u304c\u591a\u304f\u3066\u3082\u30ea\u30f3\u30af\u5143\u306e\u8cea\u304c\u4f4e\u3051\u308c\u3070\u9806\u4f4d\u6539\u5584\u306b\u306f\u3064\u306a\u304c\u3089\u306a\u3044\u30b1\u30fc\u30b9\u3082\u3042\u308a\u307e\u3059\u3057\u3001\u9806\u4f4d\u3060\u3051\u3092\u898b\u3066\u3044\u3066\u3082CV\uff08\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\uff09\u306b\u3064\u306a\u304c\u3063\u3066\u3044\u306a\u3044\u53ef\u80fd\u6027\u3082\u3042\u308a\u307e\u3059\u3002<\/p> <p>\u5206\u6790\u6642\u306f\u3001\u8907\u6570\u306e\u6307\u6a19\u3092\u7d44\u307f\u5408\u308f\u305b\u3066\u7dcf\u5408\u7684\u306b\u8a55\u4fa1\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<span class=\"txt_bold txt_red\">\u9806\u4f4d\u30fb\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u30fbCV\u30fb\u6ede\u5728\u6642\u9593\u30fb\u76f4\u5e30\u7387\u306a\u3069\u3092\u30bb\u30c3\u30c8\u3067\u78ba\u8a8d\u3057\u3001\u65bd\u7b56\u306e\u512a\u5148\u9806\u4f4d\u3092\u898b\u6975\u3081\u307e\u3057\u3087\u3046<\/span>\u3002<\/p> <\/div> <h3 class=\"tt2\"><span class=\"ez-toc-section\" id=\"7-3_%E5%AE%9A%E6%9C%9F%E7%9A%84%E3%81%AA%E8%A6%8B%E7%9B%B4%E3%81%97%E3%82%92%E6%80%A0%E3%82%89%E3%81%AA%E3%81%84\"><\/span>7-3. \u5b9a\u671f\u7684\u306a\u898b\u76f4\u3057\u3092\u6020\u3089\u306a\u3044<span class=\"ez-toc-section-end\"><\/span><\/h3> <div class=\"txtbox\"> <p>SEO\u306e\u4e16\u754c\u306f\u5e38\u306b\u5909\u5316\u3057\u3066\u304a\u308a\u3001<span class=\"txt_bold\">\u691c\u7d22\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u306e\u30a2\u30c3\u30d7\u30c7\u30fc\u30c8\u3084\u7af6\u5408\u30b5\u30a4\u30c8\u306e\u65bd\u7b56\u306b\u3088\u3063\u3066\u9806\u4f4d\u306f\u5bb9\u6613\u306b\u5909\u52d5<\/span>\u3057\u307e\u3059\u3002\u4e00\u5ea6\u306e\u8abf\u67fb\u7d50\u679c\u3092\u57fa\u306b\u9577\u671f\u7684\u306a\u6226\u7565\u3092\u56fa\u5b9a\u3057\u3066\u3057\u307e\u3046\u3068\u3001\u6570\u304b\u6708\u5f8c\u306b\u306f\u72b6\u6cc1\u304c\u5927\u304d\u304f\u5909\u308f\u3063\u3066\u3044\u308b\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002<\/p> <p>\u6700\u4f4e\u3067\u3082<span class=\"txt_bold txt_red\">\u56db\u534a\u671f\u306b\u4e00\u5ea6\u306f\u7af6\u5408\u8abf\u67fb\u3092\u5b9f\u65bd\u3057\u3001\u73fe\u72b6\u306e\u9806\u4f4d\u30fb\u30b3\u30f3\u30c6\u30f3\u30c4\u50be\u5411\u30fb\u88ab\u30ea\u30f3\u30af\u72b6\u6cc1\u3092\u518d\u78ba\u8a8d\u3059\u308b\u3053\u3068\u304c\u671b\u307e\u3057\u3044<\/span>\u3067\u3057\u3087\u3046\u3002<\/p> <\/div> <!-- \u307e\u3068\u3081 --> <h2 class=\"tt1\"><span class=\"ez-toc-section\" id=\"%E3%81%BE%E3%81%A8%E3%82%81\"><\/span>\u307e\u3068\u3081<span class=\"ez-toc-section-end\"><\/span><\/h2> <div class=\"txtbox\"> <p>SEO\u7af6\u5408\u8abf\u67fb\u306f\u3001\u5358\u306a\u308b\u9806\u4f4d\u30c1\u30a7\u30c3\u30af\u3067\u306f\u306a\u304f\u3001\u7af6\u5408\u306e\u65bd\u7b56\u3084\u6226\u7565\u3092\u591a\u89d2\u7684\u306b\u5206\u6790\u3057\u3001\u81ea\u793e\u306e\u6539\u5584\u65b9\u91dd\u3092\u660e\u78ba\u306b\u3059\u308b\u305f\u3081\u306e\u91cd\u8981\u306a\u624b\u6cd5\u3067\u3059\u3002\u691c\u7d22\u610f\u56f3\u3084\u30b3\u30f3\u30c6\u30f3\u30c4\u69cb\u6210\u3001E-E-A-T\u3001\u5916\u90e8\u65bd\u7b56\u306a\u3069\u3092\u7dcf\u5408\u7684\u306b\u8a55\u4fa1\u3057\u3001\u30c4\u30fc\u30eb\u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u52b9\u7387\u3068\u7cbe\u5ea6\u304c\u9ad8\u307e\u308a\u307e\u3059\u3002<\/p> <p>\u91cd\u8981\u306a\u306e\u306f\u3001\u5f97\u3089\u308c\u305f\u30c7\u30fc\u30bf\u3092\u6a21\u5023\u3067\u7d42\u308f\u3089\u305b\u305a\u3001\u72ec\u81ea\u6027\u3092\u52a0\u3048\u3066\u65bd\u7b56\u5316\u3059\u308b\u3053\u3068\u3002\u5b9a\u671f\u7684\u306a\u898b\u76f4\u3057\u3068\u7d99\u7d9a\u7684\u306a\u6539\u5584\u3092\u884c\u3044\u3001\u9577\u671f\u7684\u306a\u691c\u7d22\u9806\u4f4d\u5411\u4e0a\u3092\u76ee\u6307\u3057\u307e\u3057\u3087\u3046\u3002<\/p> <\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>SEO\u7af6\u5408\u8abf\u67fb\u306f\u3001\u691c\u7d22\u7d50\u679c\u3067\u4e0a\u4f4d\u3092\u4e89\u3046\u30b5\u30a4\u30c8\u3092\u5206\u6790\u3057\u3001\u81ea\u793e\u306e\u6539\u5584\u70b9\u3084\u5dee\u5225\u5316\u6226\u7565\u3092\u5c0e\u304d\u51fa\u3059\u305f\u2026<\/p>\n","protected":false},"author":1,"featured_media":12572,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[3],"tags":[7,397],"acf":{"show_focus":false,"show_recommend":false,"show_top2":false,"top_image2":false,"show_top3":false,"top_image3":false,"show_top4":false,"top_image4":false},"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/grannet.co.jp\/column\/wp-json\/wp\/v2\/posts\/12571"}],"collection":[{"href":"https:\/\/grannet.co.jp\/column\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/grannet.co.jp\/column\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/grannet.co.jp\/column\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/grannet.co.jp\/column\/wp-json\/wp\/v2\/comments?post=12571"}],"version-history":[{"count":1,"href":"https:\/\/grannet.co.jp\/column\/wp-json\/wp\/v2\/posts\/12571\/revisions"}],"predecessor-version":[{"id":12576,"href":"https:\/\/grannet.co.jp\/column\/wp-json\/wp\/v2\/posts\/12571\/revisions\/12576"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/grannet.co.jp\/column\/wp-json\/wp\/v2\/media\/12572"}],"wp:attachment":[{"href":"https:\/\/grannet.co.jp\/column\/wp-json\/wp\/v2\/media?parent=12571"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/grannet.co.jp\/column\/wp-json\/wp\/v2\/categories?post=12571"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/grannet.co.jp\/column\/wp-json\/wp\/v2\/tags?post=12571"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}