{"id":12440,"date":"2025-08-15T13:27:10","date_gmt":"2025-08-15T04:27:10","guid":{"rendered":"https:\/\/grannet.co.jp\/column\/?p=12440"},"modified":"2025-08-27T18:25:50","modified_gmt":"2025-08-27T09:25:50","slug":"owned-media-seo","status":"publish","type":"post","link":"https:\/\/grannet.co.jp\/column\/owned-media-seo\/","title":{"rendered":"\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2SEO\u5b8c\u5168\u30ac\u30a4\u30c9\uff5c\u6226\u7565\u30fb\u65b9\u6cd5\u30fb\u6210\u529f\u4e8b\u4f8b\u3092\u89e3\u8aac"},"content":{"rendered":"<div class=\"column_wrap\"> <div class=\"txtbox\"> 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<p>\u5f53\u8a18\u4e8b\u3067\u306f\u3001\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2SEO\u306e\u57fa\u672c\u304b\u3089\u5b9f\u8df5\u65b9\u6cd5\u3001\u5931\u6557\u4e8b\u4f8b\u3001\u6210\u529f\u4e8b\u4f8b\u3001KPI\u306e\u8a2d\u8a08\u307e\u3067\u3092\u5177\u4f53\u7684\u306b\u89e3\u8aac\u3057\u307e\u3059\u3002\u30e1\u30c7\u30a3\u30a2\u904b\u7528\u306b\u643a\u308f\u308b\u65b9\u306f\u305c\u3072\u53c2\u8003\u306b\u3057\u3066\u304f\u3060\u3055\u3044\u3002<\/p> <\/div> <!-- \u76ee\u6b21 --> <div id=\"ez-toc-container\" class=\"ez-toc-v2_0_46 counter-hierarchy ez-toc-counter ez-toc-white ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\">\u76ee\u6b21<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"ez-toc-toggle-icon-1\"><label for=\"item-69e0c7a07cc43\" aria-label=\"Table of Content\"><span style=\"display: flex;align-items: center;width: 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href=\"https:\/\/grannet.co.jp\/column\/owned-media-seo\/#1-2_%E3%81%AA%E3%81%9C%E3%81%84%E3%81%BE%E3%82%AA%E3%82%A6%E3%83%B3%E3%83%89%E3%83%A1%E3%83%87%E3%82%A3%E3%82%A2SEO%E3%81%8C%E6%B3%A8%E7%9B%AE%E3%81%95%E3%82%8C%E3%81%A6%E3%81%84%E3%82%8B%E3%81%AE%E3%81%8B\" title=\"1-2. \u306a\u305c\u3044\u307e\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2SEO\u304c\u6ce8\u76ee\u3055\u308c\u3066\u3044\u308b\u306e\u304b\">1-2. \u306a\u305c\u3044\u307e\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2SEO\u304c\u6ce8\u76ee\u3055\u308c\u3066\u3044\u308b\u306e\u304b<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/grannet.co.jp\/column\/owned-media-seo\/#2_%E3%82%AA%E3%82%A6%E3%83%B3%E3%83%89%E3%83%A1%E3%83%87%E3%82%A3%E3%82%A2SEO%E3%81%AE%E3%83%A1%E3%83%AA%E3%83%83%E3%83%88%E3%81%A8%E5%BD%B9%E5%89%B2\" title=\"2. \u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2SEO\u306e\u30e1\u30ea\u30c3\u30c8\u3068\u5f79\u5272\">2. 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href=\"https:\/\/grannet.co.jp\/column\/owned-media-seo\/#3-1_%E3%82%BF%E3%83%BC%E3%82%B2%E3%83%83%E3%83%88%E8%A8%AD%E8%A8%88%E3%81%A8%E3%83%9A%E3%83%AB%E3%82%BD%E3%83%8A%E3%81%AE%E6%98%8E%E7%A2%BA%E5%8C%96\" title=\"3-1. \u30bf\u30fc\u30b2\u30c3\u30c8\u8a2d\u8a08\u3068\u30da\u30eb\u30bd\u30ca\u306e\u660e\u78ba\u5316\">3-1. \u30bf\u30fc\u30b2\u30c3\u30c8\u8a2d\u8a08\u3068\u30da\u30eb\u30bd\u30ca\u306e\u660e\u78ba\u5316<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/grannet.co.jp\/column\/owned-media-seo\/#3-2_%E3%82%AB%E3%82%B9%E3%82%BF%E3%83%9E%E3%83%BC%E3%82%B8%E3%83%A3%E3%83%BC%E3%83%8B%E3%83%BC%E3%81%AB%E5%9F%BA%E3%81%A5%E3%81%8F%E3%82%AD%E3%83%BC%E3%83%AF%E3%83%BC%E3%83%89%E6%88%A6%E7%95%A5\" title=\"3-2. \u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u306b\u57fa\u3065\u304f\u30ad\u30fc\u30ef\u30fc\u30c9\u6226\u7565\">3-2. \u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u306b\u57fa\u3065\u304f\u30ad\u30fc\u30ef\u30fc\u30c9\u6226\u7565<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/grannet.co.jp\/column\/owned-media-seo\/#3-3_E-E-A-T%E3%82%92%E6%84%8F%E8%AD%98%E3%81%97%E3%81%9F%E3%82%B3%E3%83%B3%E3%83%86%E3%83%B3%E3%83%84%E5%88%B6%E4%BD%9C%E6%96%B9%E9%87%9D\" title=\"3-3. E-E-A-T\u3092\u610f\u8b58\u3057\u305f\u30b3\u30f3\u30c6\u30f3\u30c4\u5236\u4f5c\u65b9\u91dd\">3-3. E-E-A-T\u3092\u610f\u8b58\u3057\u305f\u30b3\u30f3\u30c6\u30f3\u30c4\u5236\u4f5c\u65b9\u91dd<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/grannet.co.jp\/column\/owned-media-seo\/#4_SEO%E3%81%AB%E5%BC%B7%E3%81%84%E3%82%AA%E3%82%A6%E3%83%B3%E3%83%89%E3%83%A1%E3%83%87%E3%82%A3%E3%82%A2%E3%82%92%E4%BD%9C%E3%82%8B%E6%96%B9%E6%B3%95\" title=\"4. SEO\u306b\u5f37\u3044\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u3092\u4f5c\u308b\u65b9\u6cd5\">4. SEO\u306b\u5f37\u3044\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u3092\u4f5c\u308b\u65b9\u6cd5<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/grannet.co.jp\/column\/owned-media-seo\/#4-1_%EF%BC%881%EF%BC%89%E6%83%85%E5%A0%B1%E8%A8%AD%E8%A8%88%E3%83%BB%E3%82%AB%E3%83%86%E3%82%B4%E3%83%AA%E6%A7%8B%E6%88%90%E3%81%AE%E6%9C%80%E9%81%A9%E5%8C%96\" title=\"4-1. \uff081\uff09\u60c5\u5831\u8a2d\u8a08\u30fb\u30ab\u30c6\u30b4\u30ea\u69cb\u6210\u306e\u6700\u9069\u5316\">4-1. \uff081\uff09\u60c5\u5831\u8a2d\u8a08\u30fb\u30ab\u30c6\u30b4\u30ea\u69cb\u6210\u306e\u6700\u9069\u5316<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/grannet.co.jp\/column\/owned-media-seo\/#4-2_%EF%BC%882%EF%BC%89%E3%82%BF%E3%82%A4%E3%83%88%E3%83%AB%E3%83%BB%E8%A6%8B%E5%87%BA%E3%81%97%E3%83%BB%E3%83%A1%E3%82%BF%E6%83%85%E5%A0%B1%E3%81%AE%E8%A8%AD%E8%A8%88\" title=\"4-2. \uff082\uff09\u30bf\u30a4\u30c8\u30eb\u30fb\u898b\u51fa\u3057\u30fb\u30e1\u30bf\u60c5\u5831\u306e\u8a2d\u8a08\">4-2. \uff082\uff09\u30bf\u30a4\u30c8\u30eb\u30fb\u898b\u51fa\u3057\u30fb\u30e1\u30bf\u60c5\u5831\u306e\u8a2d\u8a08<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/grannet.co.jp\/column\/owned-media-seo\/#4-3_%EF%BC%883%EF%BC%89%E5%86%85%E9%83%A8%E3%83%AA%E3%83%B3%E3%82%AF%E3%83%BB%E6%A7%8B%E9%80%A0%E5%8C%96%E3%83%87%E3%83%BC%E3%82%BF%E3%81%AE%E6%95%B4%E5%82%99\" title=\"4-3. \uff083\uff09\u5185\u90e8\u30ea\u30f3\u30af\u30fb\u69cb\u9020\u5316\u30c7\u30fc\u30bf\u306e\u6574\u5099\">4-3. \uff083\uff09\u5185\u90e8\u30ea\u30f3\u30af\u30fb\u69cb\u9020\u5316\u30c7\u30fc\u30bf\u306e\u6574\u5099<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/grannet.co.jp\/column\/owned-media-seo\/#4-4_%EF%BC%884%EF%BC%89CMS%E9%81%B8%E5%AE%9A%E3%81%A8SEO%E5%AF%BE%E5%BF%9C%E3%83%86%E3%83%BC%E3%83%9E%E3%81%AE%E5%B0%8E%E5%85%A5\" title=\"4-4. \uff084\uff09CMS\u9078\u5b9a\u3068SEO\u5bfe\u5fdc\u30c6\u30fc\u30de\u306e\u5c0e\u5165\">4-4. \uff084\uff09CMS\u9078\u5b9a\u3068SEO\u5bfe\u5fdc\u30c6\u30fc\u30de\u306e\u5c0e\u5165<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/grannet.co.jp\/column\/owned-media-seo\/#5_%E8%A8%98%E4%BA%8B%E3%82%B3%E3%83%B3%E3%83%86%E3%83%B3%E3%83%84%E3%81%AE%E5%88%B6%E4%BD%9C%E3%81%A8%E6%94%B9%E5%96%84%E6%89%8B%E6%B3%95\" title=\"5. \u8a18\u4e8b\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u5236\u4f5c\u3068\u6539\u5584\u624b\u6cd5\">5. \u8a18\u4e8b\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u5236\u4f5c\u3068\u6539\u5584\u624b\u6cd5<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/grannet.co.jp\/column\/owned-media-seo\/#5-1_%E8%AA%AD%E8%80%85%E3%81%AE%E6%A4%9C%E7%B4%A2%E6%84%8F%E5%9B%B3%E3%81%AB%E5%BF%9C%E3%81%88%E3%82%8B%E8%A8%98%E4%BA%8B%E3%81%AE%E6%9B%B8%E3%81%8D%E6%96%B9\" title=\"5-1. \u8aad\u8005\u306e\u691c\u7d22\u610f\u56f3\u306b\u5fdc\u3048\u308b\u8a18\u4e8b\u306e\u66f8\u304d\u65b9\">5-1. \u8aad\u8005\u306e\u691c\u7d22\u610f\u56f3\u306b\u5fdc\u3048\u308b\u8a18\u4e8b\u306e\u66f8\u304d\u65b9<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/grannet.co.jp\/column\/owned-media-seo\/#5-2_%E6%A7%8B%E6%88%90%E6%A1%88%E3%83%BB%E8%A8%AD%E8%A8%88%E6%9B%B8%E3%81%AE%E4%BD%9C%E6%88%90%E3%83%9D%E3%82%A4%E3%83%B3%E3%83%88\" title=\"5-2. \u69cb\u6210\u6848\u30fb\u8a2d\u8a08\u66f8\u306e\u4f5c\u6210\u30dd\u30a4\u30f3\u30c8\">5-2. \u69cb\u6210\u6848\u30fb\u8a2d\u8a08\u66f8\u306e\u4f5c\u6210\u30dd\u30a4\u30f3\u30c8<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/grannet.co.jp\/column\/owned-media-seo\/#5-3_%E5%88%9D%E6%9C%9F%E8%A8%98%E4%BA%8B%E3%83%BB%E3%83%AA%E3%83%A9%E3%82%A4%E3%83%88%E3%83%BBAB%E3%83%86%E3%82%B9%E3%83%88%E3%81%AB%E3%82%88%E3%82%8B%E6%94%B9%E5%96%84%E3%82%B5%E3%82%A4%E3%82%AF%E3%83%AB\" title=\"5-3. \u521d\u671f\u8a18\u4e8b\u30fb\u30ea\u30e9\u30a4\u30c8\u30fbAB\u30c6\u30b9\u30c8\u306b\u3088\u308b\u6539\u5584\u30b5\u30a4\u30af\u30eb\">5-3. \u521d\u671f\u8a18\u4e8b\u30fb\u30ea\u30e9\u30a4\u30c8\u30fbAB\u30c6\u30b9\u30c8\u306b\u3088\u308b\u6539\u5584\u30b5\u30a4\u30af\u30eb<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/grannet.co.jp\/column\/owned-media-seo\/#5-4_YMYL%E9%A0%98%E5%9F%9F%E3%81%AB%E3%81%8A%E3%81%91%E3%82%8B%E6%B3%A8%E6%84%8F%E7%82%B9%E3%81%A8%E5%93%81%E8%B3%AA%E6%8B%85%E4%BF%9D\" title=\"5-4. YMYL\u9818\u57df\u306b\u304a\u3051\u308b\u6ce8\u610f\u70b9\u3068\u54c1\u8cea\u62c5\u4fdd\">5-4. YMYL\u9818\u57df\u306b\u304a\u3051\u308b\u6ce8\u610f\u70b9\u3068\u54c1\u8cea\u62c5\u4fdd<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/grannet.co.jp\/column\/owned-media-seo\/#6_%E9%81%8B%E7%94%A8%E3%83%95%E3%82%A7%E3%83%BC%E3%82%BA%E3%81%A7%E6%8A%BC%E3%81%95%E3%81%88%E3%82%8B%E3%81%B9%E3%81%8DSEO%E6%96%BD%E7%AD%96\" title=\"6. \u904b\u7528\u30d5\u30a7\u30fc\u30ba\u3067\u62bc\u3055\u3048\u308b\u3079\u304dSEO\u65bd\u7b56\">6. \u904b\u7528\u30d5\u30a7\u30fc\u30ba\u3067\u62bc\u3055\u3048\u308b\u3079\u304dSEO\u65bd\u7b56<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/grannet.co.jp\/column\/owned-media-seo\/#6-1_Google%E3%82%B5%E3%83%BC%E3%83%81%E3%82%B3%E3%83%B3%E3%82%BD%E3%83%BC%E3%83%AB%E3%83%BBGA4%E3%81%A7%E3%81%AE%E3%83%87%E3%83%BC%E3%82%BF%E5%88%86%E6%9E%90\" title=\"6-1. Google\u30b5\u30fc\u30c1\u30b3\u30f3\u30bd\u30fc\u30eb\u30fbGA4\u3067\u306e\u30c7\u30fc\u30bf\u5206\u6790\">6-1. Google\u30b5\u30fc\u30c1\u30b3\u30f3\u30bd\u30fc\u30eb\u30fbGA4\u3067\u306e\u30c7\u30fc\u30bf\u5206\u6790<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-23\" href=\"https:\/\/grannet.co.jp\/column\/owned-media-seo\/#6-2_CV%E3%81%AB%E3%81%A4%E3%81%AA%E3%81%92%E3%82%8B%E5%B0%8E%E7%B7%9A%E8%A8%AD%E8%A8%88%E3%81%A8UI%E6%94%B9%E5%96%84\" title=\"6-2. CV\u306b\u3064\u306a\u3052\u308b\u5c0e\u7dda\u8a2d\u8a08\u3068UI\u6539\u5584\">6-2. CV\u306b\u3064\u306a\u3052\u308b\u5c0e\u7dda\u8a2d\u8a08\u3068UI\u6539\u5584<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-24\" href=\"https:\/\/grannet.co.jp\/column\/owned-media-seo\/#6-3_%E8%87%AA%E7%84%B6%E3%81%AA%E8%A2%AB%E3%83%AA%E3%83%B3%E3%82%AF%E7%8D%B2%E5%BE%97%E3%81%A8SNS%E9%80%A3%E6%90%BA\" title=\"6-3. \u81ea\u7136\u306a\u88ab\u30ea\u30f3\u30af\u7372\u5f97\u3068SNS\u9023\u643a\">6-3. \u81ea\u7136\u306a\u88ab\u30ea\u30f3\u30af\u7372\u5f97\u3068SNS\u9023\u643a<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-25\" href=\"https:\/\/grannet.co.jp\/column\/owned-media-seo\/#6-4_%E5%AE%9A%E6%9C%9F%E7%9A%84%E3%81%AA%E3%83%AA%E3%83%A9%E3%82%A4%E3%83%88%E3%81%A8%E9%A0%86%E4%BD%8D%E3%83%81%E3%82%A7%E3%83%83%E3%82%AF%E3%81%AE%E7%BF%92%E6%85%A3%E5%8C%96\" title=\"6-4. \u5b9a\u671f\u7684\u306a\u30ea\u30e9\u30a4\u30c8\u3068\u9806\u4f4d\u30c1\u30a7\u30c3\u30af\u306e\u7fd2\u6163\u5316\">6-4. \u5b9a\u671f\u7684\u306a\u30ea\u30e9\u30a4\u30c8\u3068\u9806\u4f4d\u30c1\u30a7\u30c3\u30af\u306e\u7fd2\u6163\u5316<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-26\" href=\"https:\/\/grannet.co.jp\/column\/owned-media-seo\/#7_%E3%82%AA%E3%82%A6%E3%83%B3%E3%83%89%E3%83%A1%E3%83%87%E3%82%A3%E3%82%A2SEO%E3%81%AE%E5%A4%B1%E6%95%97%E4%BE%8B%E3%81%A8%E5%9B%9E%E9%81%BF%E7%AD%96\" title=\"7. \u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2SEO\u306e\u5931\u6557\u4f8b\u3068\u56de\u907f\u7b56\">7. \u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2SEO\u306e\u5931\u6557\u4f8b\u3068\u56de\u907f\u7b56<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-27\" href=\"https:\/\/grannet.co.jp\/column\/owned-media-seo\/#7-1_%E3%82%AD%E3%83%BC%E3%83%AF%E3%83%BC%E3%83%89%E6%88%A6%E7%95%A5%E3%81%AA%E3%81%97%E3%81%AB%E8%A8%98%E4%BA%8B%E3%82%92%E9%87%8F%E7%94%A3%E3%81%97%E3%81%9F%E3%82%B1%E3%83%BC%E3%82%B9\" title=\"7-1. \u30ad\u30fc\u30ef\u30fc\u30c9\u6226\u7565\u306a\u3057\u306b\u8a18\u4e8b\u3092\u91cf\u7523\u3057\u305f\u30b1\u30fc\u30b9\">7-1. \u30ad\u30fc\u30ef\u30fc\u30c9\u6226\u7565\u306a\u3057\u306b\u8a18\u4e8b\u3092\u91cf\u7523\u3057\u305f\u30b1\u30fc\u30b9<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-28\" href=\"https:\/\/grannet.co.jp\/column\/owned-media-seo\/#7-2_%E6%9B%B4%E6%96%B0%E3%81%8C%E6%AD%A2%E3%81%BE%E3%82%8A%E8%A9%95%E4%BE%A1%E3%82%92%E8%90%BD%E3%81%A8%E3%81%97%E3%81%9F%E4%BE%8B\" title=\"7-2. \u66f4\u65b0\u304c\u6b62\u307e\u308a\u8a55\u4fa1\u3092\u843d\u3068\u3057\u305f\u4f8b\">7-2. \u66f4\u65b0\u304c\u6b62\u307e\u308a\u8a55\u4fa1\u3092\u843d\u3068\u3057\u305f\u4f8b<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-29\" href=\"https:\/\/grannet.co.jp\/column\/owned-media-seo\/#7-3_%E7%A4%BE%E5%86%85%E4%BD%93%E5%88%B6%E3%82%84%E3%83%AA%E3%82%BD%E3%83%BC%E3%82%B9%E4%B8%8D%E8%B6%B3%E3%81%AB%E3%82%88%E3%82%8B%E5%A4%B1%E6%95%97%E8%A6%81%E5%9B%A0\" title=\"7-3. \u793e\u5185\u4f53\u5236\u3084\u30ea\u30bd\u30fc\u30b9\u4e0d\u8db3\u306b\u3088\u308b\u5931\u6557\u8981\u56e0\">7-3. \u793e\u5185\u4f53\u5236\u3084\u30ea\u30bd\u30fc\u30b9\u4e0d\u8db3\u306b\u3088\u308b\u5931\u6557\u8981\u56e0<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-30\" href=\"https:\/\/grannet.co.jp\/column\/owned-media-seo\/#8_%E6%88%90%E5%8A%9F%E4%BC%81%E6%A5%AD%E3%81%AE%E4%BA%8B%E4%BE%8B%E3%81%AB%E5%AD%A6%E3%81%B6SEO%E9%81%8B%E7%94%A8%E3%81%AE%E5%B7%A5%E5%A4%AB\" title=\"8. \u6210\u529f\u4f01\u696d\u306e\u4e8b\u4f8b\u306b\u5b66\u3076SEO\u904b\u7528\u306e\u5de5\u592b\">8. \u6210\u529f\u4f01\u696d\u306e\u4e8b\u4f8b\u306b\u5b66\u3076SEO\u904b\u7528\u306e\u5de5\u592b<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-31\" href=\"https:\/\/grannet.co.jp\/column\/owned-media-seo\/#8-1_%E4%BA%8B%E4%BE%8B1%EF%BC%9ABtoB%E4%BC%81%E6%A5%AD%E3%81%8C%E6%9C%88%E9%96%9310%E4%B8%87PV%E3%82%92%E9%81%94%E6%88%90%E3%81%97%E3%81%9F%E6%88%A6%E7%95%A5\" title=\"8-1. \u4e8b\u4f8b1\uff1aBtoB\u4f01\u696d\u304c\u6708\u959310\u4e07PV\u3092\u9054\u6210\u3057\u305f\u6226\u7565\">8-1. \u4e8b\u4f8b1\uff1aBtoB\u4f01\u696d\u304c\u6708\u959310\u4e07PV\u3092\u9054\u6210\u3057\u305f\u6226\u7565<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-32\" href=\"https:\/\/grannet.co.jp\/column\/owned-media-seo\/#8-2_%E4%BA%8B%E4%BE%8B2%EF%BC%9A%E4%B8%AD%E5%B0%8F%E4%BC%81%E6%A5%AD%E3%81%8C%E6%8C%87%E5%90%8D%E6%A4%9C%E7%B4%A2%E3%82%92%E5%A2%97%E3%82%84%E3%81%97%E3%81%9F%E3%82%B3%E3%83%B3%E3%83%86%E3%83%B3%E3%83%84%E8%A8%AD%E8%A8%88\" title=\"8-2. \u4e8b\u4f8b2\uff1a\u4e2d\u5c0f\u4f01\u696d\u304c\u6307\u540d\u691c\u7d22\u3092\u5897\u3084\u3057\u305f\u30b3\u30f3\u30c6\u30f3\u30c4\u8a2d\u8a08\">8-2. \u4e8b\u4f8b2\uff1a\u4e2d\u5c0f\u4f01\u696d\u304c\u6307\u540d\u691c\u7d22\u3092\u5897\u3084\u3057\u305f\u30b3\u30f3\u30c6\u30f3\u30c4\u8a2d\u8a08<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-33\" href=\"https:\/\/grannet.co.jp\/column\/owned-media-seo\/#8-3_%E4%BA%8B%E4%BE%8B3%EF%BC%9ASaaS%E7%B3%BB%E4%BC%81%E6%A5%AD%E3%81%8CCV%E3%82%92%E6%9C%80%E5%A4%A7%E5%8C%96%E3%81%97%E3%81%9F%E8%A8%98%E4%BA%8B%E5%B0%8E%E7%B7%9A\" title=\"8-3. \u4e8b\u4f8b3\uff1aSaaS\u7cfb\u4f01\u696d\u304cCV\u3092\u6700\u5927\u5316\u3057\u305f\u8a18\u4e8b\u5c0e\u7dda\">8-3. \u4e8b\u4f8b3\uff1aSaaS\u7cfb\u4f01\u696d\u304cCV\u3092\u6700\u5927\u5316\u3057\u305f\u8a18\u4e8b\u5c0e\u7dda<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-34\" href=\"https:\/\/grannet.co.jp\/column\/owned-media-seo\/#9_%E3%82%AA%E3%82%A6%E3%83%B3%E3%83%89%E3%83%A1%E3%83%87%E3%82%A3%E3%82%A2SEO%E3%81%AE%E5%8A%B9%E6%9E%9C%E6%B8%AC%E5%AE%9A%E3%81%A8KPI%E8%A8%AD%E8%A8%88\" title=\"9. \u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2SEO\u306e\u52b9\u679c\u6e2c\u5b9a\u3068KPI\u8a2d\u8a08\">9. \u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2SEO\u306e\u52b9\u679c\u6e2c\u5b9a\u3068KPI\u8a2d\u8a08<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-35\" href=\"https:\/\/grannet.co.jp\/column\/owned-media-seo\/#9-1_PV%E3%81%A0%E3%81%91%E3%81%A7%E3%81%AA%E3%81%8F%E3%80%8CCV%E3%83%BB%E5%95%8F%E3%81%84%E5%90%88%E3%82%8F%E3%81%9B%E6%95%B0%E3%80%8D%E3%82%92KPI%E3%81%AB%E3%81%99%E3%82%8B\" title=\"9-1. PV\u3060\u3051\u3067\u306a\u304f\u300cCV\u30fb\u554f\u3044\u5408\u308f\u305b\u6570\u300d\u3092KPI\u306b\u3059\u308b\">9-1. PV\u3060\u3051\u3067\u306a\u304f\u300cCV\u30fb\u554f\u3044\u5408\u308f\u305b\u6570\u300d\u3092KPI\u306b\u3059\u308b<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-36\" href=\"https:\/\/grannet.co.jp\/column\/owned-media-seo\/#9-2_%E4%B8%AD%E9%95%B7%E6%9C%9F%E8%A6%96%E7%82%B9%E3%81%A7%E3%81%AE%E8%A9%95%E4%BE%A1%E6%8C%87%E6%A8%99%E3%81%A8%E3%83%9E%E3%82%A4%E3%83%AB%E3%82%B9%E3%83%88%E3%83%BC%E3%83%B3\" title=\"9-2. \u4e2d\u9577\u671f\u8996\u70b9\u3067\u306e\u8a55\u4fa1\u6307\u6a19\u3068\u30de\u30a4\u30eb\u30b9\u30c8\u30fc\u30f3\">9-2. \u4e2d\u9577\u671f\u8996\u70b9\u3067\u306e\u8a55\u4fa1\u6307\u6a19\u3068\u30de\u30a4\u30eb\u30b9\u30c8\u30fc\u30f3<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-37\" href=\"https:\/\/grannet.co.jp\/column\/owned-media-seo\/#9-3_%E5%A4%96%E6%B3%A8%E3%81%A8%E3%81%AE%E9%80%A3%E6%90%BA%E3%82%84%E9%81%8B%E7%94%A8%E4%BD%93%E5%88%B6%E3%81%AE%E6%95%B4%E5%82%99\" title=\"9-3. \u5916\u6ce8\u3068\u306e\u9023\u643a\u3084\u904b\u7528\u4f53\u5236\u306e\u6574\u5099\">9-3. \u5916\u6ce8\u3068\u306e\u9023\u643a\u3084\u904b\u7528\u4f53\u5236\u306e\u6574\u5099<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-38\" href=\"https:\/\/grannet.co.jp\/column\/owned-media-seo\/#%E3%81%BE%E3%81%A8%E3%82%81\" title=\"\u307e\u3068\u3081\">\u307e\u3068\u3081<\/a><\/li><\/ul><\/nav><\/div>\n <!-- 1 --> <h2 class=\"tt1\"><span class=\"ez-toc-section\" id=\"1_%E3%82%AA%E3%82%A6%E3%83%B3%E3%83%89%E3%83%A1%E3%83%87%E3%82%A3%E3%82%A2SEO%E3%81%A8%E3%81%AF%EF%BC%9F\"><\/span>1. \u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2SEO\u3068\u306f\uff1f<span class=\"ez-toc-section-end\"><\/span><\/h2> <div class=\"banner\"><img decoding=\"async\" src=\"https:\/\/service.grannet.co.jp\/blog\/wp-content\/uploads\/2025\/08\/img-owned-media-seo1.jpg\" alt=\"\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2SEO\u3068\u306f\uff1f\"><\/div> <div class=\"txtbox\"> <p>\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2SEO\u3068\u306f\u3001<span class=\"txt_bold txt_red\">\u81ea\u793e\u304c\u6240\u6709\u3059\u308bWeb\u30e1\u30c7\u30a3\u30a2\uff08\u30d6\u30ed\u30b0\u3084\u30b3\u30e9\u30e0\u306a\u3069\uff09\u3092\u901a\u3058\u3066\u3001\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u304b\u3089\u306e\u6d41\u5165\u3092\u7372\u5f97\u3057\u3001\u96c6\u5ba2\u30fb\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30fbCV\uff08\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\uff09\u306b\u3064\u306a\u3052\u308b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u624b\u6cd5<\/span>\u3067\u3059\u3002<\/p> <p>\u5e83\u544a\u306e\u3088\u3046\u306b\u51fa\u7a3f\u3059\u308c\u3070\u5373\u30a2\u30af\u30bb\u30b9\u304c\u5f97\u3089\u308c\u308b\u308f\u3051\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u304c\u3001\u691c\u7d22\u610f\u56f3\u306b\u30de\u30c3\u30c1\u3059\u308b\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u84c4\u7a4d\u3059\u308b\u3053\u3068\u3067\u3001\u5b89\u5b9a\u3057\u305f\u81ea\u7136\u6d41\u5165\u3068\u4e2d\u9577\u671f\u7684\u306a\u6210\u679c\u3092\u5f97\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u306e\u304c\u5927\u304d\u306a\u7279\u5fb4\u3067\u3059\u3002<\/p> <p>\u3053\u3053\u3067\u306f\u307e\u305a\u3001\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u3068SEO\u306e\u95a2\u4fc2\u3001\u305d\u3057\u3066\u8fd1\u5e74\u6ce8\u76ee\u304c\u9ad8\u307e\u3063\u3066\u3044\u308b\u80cc\u666f\u3092\u6574\u7406\u3057\u307e\u3059\u3002<\/p> <\/div> <h3 class=\"tt2\"><span class=\"ez-toc-section\" id=\"1-1_%E3%82%AA%E3%82%A6%E3%83%B3%E3%83%89%E3%83%A1%E3%83%87%E3%82%A3%E3%82%A2%E3%81%A8SEO%E3%81%AE%E9%96%A2%E4%BF%82%E6%80%A7\"><\/span>1-1. \u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u3068SEO\u306e\u95a2\u4fc2\u6027<span class=\"ez-toc-section-end\"><\/span><\/h3> <div class=\"txtbox\"> <p><span class=\"txt_bold\">\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u3068\u306f\u3001\u81ea\u793e\u3067\u7ba1\u7406\u30fb\u767a\u4fe1\u3059\u308b\u30e1\u30c7\u30a3\u30a2\u3092\u6307\u3057\u307e\u3059\u3002<\/span>\u305f\u3068\u3048\u3070\u516c\u5f0f\u30d6\u30ed\u30b0\u3001\u88fd\u54c1\u6d3b\u7528\u30ac\u30a4\u30c9\u3001\u30ca\u30ec\u30c3\u30b8\u30da\u30fc\u30b8\u306a\u3069\u304c\u8a72\u5f53\u3057\u307e\u3059\u3002<\/p> <p>\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u306f\u3001\u5916\u90e8\u306b\u4f9d\u5b58\u305b\u305a\u81ea\u793e\u3067\u81ea\u7531\u306b\u30c6\u30fc\u30de\u3084\u69cb\u6210\u3092\u6c7a\u3081\u3089\u308c\u308b\u70b9\u304c\u5f37\u307f\u3067\u3059\u3002\u305d\u3053\u306b\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u5bfe\u7b56\uff08SEO\uff09\u3092\u7d44\u307f\u5408\u308f\u305b\u308b\u3053\u3068\u3067\u3001\u6f5c\u5728\u9867\u5ba2\u304c\u62b1\u3048\u308b\u7591\u554f\u3084\u8ab2\u984c\u306b\u5bfe\u3057\u3001\u691c\u7d22\u7d4c\u7531\u3067\u81ea\u793e\u30e1\u30c7\u30a3\u30a2\u306b\u305f\u3069\u308a\u7740\u3044\u3066\u3082\u3089\u3046\u4ed5\u7d44\u307f\u304c\u6210\u7acb\u3057\u307e\u3059\u3002<\/p> <p><span class=\"txt_bold txt_red\">SEO\u306b\u3088\u3063\u3066\u691c\u7d22\u9806\u4f4d\u304c\u4e0a\u304c\u308c\u3070\u3001\u5e83\u544a\u8cbb\u3092\u304b\u3051\u305a\u3068\u3082\u7d99\u7d9a\u7684\u306b\u30a2\u30af\u30bb\u30b9\u3092\u7372\u5f97\u3067\u304d\u307e\u3059<\/span>\u3002\u3055\u3089\u306b\u3001\u95a2\u9023\u3059\u308b\u30b3\u30f3\u30c6\u30f3\u30c4\u7fa4\u3092\u69cb\u7bc9\u3059\u308b\u3053\u3068\u3067\u3001Google\u304b\u3089\u306e\u8a55\u4fa1\uff08\u5c02\u9580\u6027\u30fb\u7db2\u7f85\u6027\uff09\u3082\u9ad8\u307e\u308a\u3084\u3059\u304f\u306a\u308b\u305f\u3081\u3001\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u3068SEO\u306f\u76f8\u6027\u306e\u826f\u3044\u7d44\u307f\u5408\u308f\u305b\u3068\u3044\u3048\u307e\u3059\u3002<\/p> <\/div> <h3 class=\"tt2\"><span class=\"ez-toc-section\" id=\"1-2_%E3%81%AA%E3%81%9C%E3%81%84%E3%81%BE%E3%82%AA%E3%82%A6%E3%83%B3%E3%83%89%E3%83%A1%E3%83%87%E3%82%A3%E3%82%A2SEO%E3%81%8C%E6%B3%A8%E7%9B%AE%E3%81%95%E3%82%8C%E3%81%A6%E3%81%84%E3%82%8B%E3%81%AE%E3%81%8B\"><\/span>1-2. \u306a\u305c\u3044\u307e\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2SEO\u304c\u6ce8\u76ee\u3055\u308c\u3066\u3044\u308b\u306e\u304b<span class=\"ez-toc-section-end\"><\/span><\/h3> <div class=\"txtbox\"> <p>\u8fd1\u5e74\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2SEO\u3078\u306e\u95a2\u5fc3\u304c\u9ad8\u307e\u3063\u3066\u3044\u308b\u306e\u306f\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u74b0\u5883\u306e\u5909\u5316\u304c\u80cc\u666f\u306b\u3042\u308a\u307e\u3059\u3002<\/p> <p>\u307e\u305a\u3001<span class=\"txt_bold\">\u30ea\u30b9\u30c6\u30a3\u30f3\u30b0\u5e83\u544a\u3084SNS\u5e83\u544a\u306e\u8cbb\u7528\u5bfe\u52b9\u679c\u306e\u60aa\u5316<\/span>\u304c\u6319\u3052\u3089\u308c\u307e\u3059\u3002\u30af\u30ea\u30c3\u30af\u5358\u4fa1\uff08CPC\uff09\u304c\u9ad8\u9a30\u3059\u308b\u4e2d\u3001\u9650\u3089\u308c\u305f\u4e88\u7b97\u5185\u3067\u52b9\u7387\u7684\u306b\u898b\u8fbc\u307f\u5ba2\u3078\u30ea\u30fc\u30c1\u3059\u308b\u306b\u306f\u3001\u5e83\u544a\u4ee5\u5916\u306e\u9078\u629e\u80a2\u304c\u5fc5\u8981\u3067\u3059\u3002\u305d\u306e\u9078\u629e\u80a2\u306e1\u3064\u304cSEO\u3067\u3042\u308a\u3001\u3055\u3089\u306b\u7d99\u7d9a\u7684\u306b\u6210\u679c\u3092\u5f97\u3089\u308c\u308b\u5834\u3068\u3057\u3066\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u304c\u6ce8\u76ee\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p> <p>\u307e\u305f\u3001\u6d88\u8cbb\u8005\u3084\u4f01\u696d\u62c5\u5f53\u8005\u306e\u60c5\u5831\u53ce\u96c6\u884c\u52d5\u3082\u5909\u5316\u3057\u3066\u3044\u307e\u3059\u3002<span class=\"txt_bold\">\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u3067\u306e\u4e0b\u8abf\u3079\u3092\u7d4c\u3066\u6bd4\u8f03\u691c\u8a0e\u3059\u308b\u884c\u52d5\u304c\u4e3b\u6d41\u3068\u306a\u3063\u3066\u3044\u308b\u4eca\u3001\u691c\u7d22\u8d77\u70b9\u3067\u306e\u63a5\u70b9\u4f5c\u308a\u306f\u6b20\u304b\u305b\u307e\u305b\u3093\u3002<\/span>\u7279\u306bBtoB\u9818\u57df\u3067\u306f\u3001\u554f\u3044\u5408\u308f\u305b\u524d\u306b\u60c5\u5831\u3092\u96c6\u3081\u3066\u5224\u65ad\u3092\u9032\u3081\u308b\u50be\u5411\u304c\u5f37\u304f\u3001\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u3067\u306e\u60c5\u5831\u63d0\u4f9b\u304c\u30ea\u30fc\u30c9\u7372\u5f97\u306b\u76f4\u7d50\u3059\u308b\u5834\u9762\u3082\u591a\u304f\u306a\u3063\u3066\u3044\u307e\u3059\u3002<\/p> <p>\u3053\u306e\u3088\u3046\u306b\u3001<span class=\"txt_bold txt_red\">\u5e83\u544a\u306b\u983c\u3089\u305a\u3001\u304b\u3064\u691c\u7d22\u884c\u52d5\u306b\u5bc4\u308a\u6dfb\u3063\u305f\u30e6\u30fc\u30b6\u30fc\u63a5\u70b9\u3092\u4f5c\u308c\u308b\u624b\u6bb5\u3068\u3057\u3066\u3001\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2SEO\u306f\u518d\u8a55\u4fa1\u3055\u308c\u3066\u3044\u307e\u3059<\/span>\u3002<\/p> <\/div> <!-- 2 --> <h2 class=\"tt1\"><span class=\"ez-toc-section\" id=\"2_%E3%82%AA%E3%82%A6%E3%83%B3%E3%83%89%E3%83%A1%E3%83%87%E3%82%A3%E3%82%A2SEO%E3%81%AE%E3%83%A1%E3%83%AA%E3%83%83%E3%83%88%E3%81%A8%E5%BD%B9%E5%89%B2\"><\/span>2. \u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2SEO\u306e\u30e1\u30ea\u30c3\u30c8\u3068\u5f79\u5272<span class=\"ez-toc-section-end\"><\/span><\/h2> <div class=\"txtbox\"> <p>\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2SEO\u306f\u3001\u5358\u306b\u691c\u7d22\u4e0a\u4f4d\u3092\u72d9\u3046\u65bd\u7b56\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u7d99\u7d9a\u7684\u306a\u96c6\u5ba2\u3092\u53ef\u80fd\u306b\u3057\u306a\u304c\u3089\u3001\u4f01\u696d\u306e\u30d6\u30e9\u30f3\u30c9\u4fa1\u5024\u3084\u4fe1\u983c\u6027\u3092\u9ad8\u3081\u308b\u5f79\u5272\u3082\u62c5\u3063\u3066\u3044\u307e\u3059\u3002<\/p> <p>\u3053\u3053\u3067\u306f\u3001\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2SEO\u304c\u4f01\u696d\u306b\u3082\u305f\u3089\u30592\u3064\u306e\u4ee3\u8868\u7684\u306a\u30e1\u30ea\u30c3\u30c8\u3068\u3057\u3066\u3001\u300c\u5e83\u544a\u8cbb\u306e\u6291\u5236\u3068\u8cc7\u7523\u5316\u300d\u300c\u898b\u8fbc\u307f\u5ba2\u7372\u5f97\u3068\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u300d\u306b\u3064\u3044\u3066\u8a73\u3057\u304f\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p> <\/div> <h3 class=\"tt2\"><span class=\"ez-toc-section\" id=\"2-1_%E5%BA%83%E5%91%8A%E8%B2%BB%E5%89%8A%E6%B8%9B%E3%81%A8%E8%B3%87%E7%94%A3%E5%8C%96%E3%81%AE%E4%B8%A1%E7%AB%8B%E3%81%8C%E5%8F%AF%E8%83%BD\"><\/span>2-1. \u5e83\u544a\u8cbb\u524a\u6e1b\u3068\u8cc7\u7523\u5316\u306e\u4e21\u7acb\u304c\u53ef\u80fd<span class=\"ez-toc-section-end\"><\/span><\/h3> <div class=\"txtbox\"> <p>\u591a\u304f\u306e\u4f01\u696d\u306b\u3068\u3063\u3066\u3001\u5e83\u544a\u8cbb\u306f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u4e88\u7b97\u306e\u4e2d\u3067\u5927\u304d\u306a\u5272\u5408\u3092\u5360\u3081\u307e\u3059\u3002\u7279\u306b\u30af\u30ea\u30c3\u30af\u8ab2\u91d1\u578b\u306eWeb\u5e83\u544a\uff08Google\u5e83\u544a\u3001SNS\u5e83\u544a\u306a\u3069\uff09\u306f\u3001\u51fa\u7a3f\u3092\u505c\u6b62\u3059\u308c\u3070\u30a2\u30af\u30bb\u30b9\u3082\u6b62\u307e\u308b\u4e00\u6642\u7684\u306a\u65bd\u7b56\u3067\u3059\u3002<\/p> <p>\u305d\u308c\u306b\u5bfe\u3057\u3001<span class=\"txt_bold\">\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2SEO\u306f\u4e00\u5ea6\u4e0a\u4f4d\u8868\u793a\u3092\u7372\u5f97\u3057\u305f\u8a18\u4e8b\u304c\u3001\u6570\u304b\u6708\u301c\u6570\u5e74\u5358\u4f4d\u3067\u7d99\u7d9a\u7684\u306b\u96c6\u5ba2\u3092\u3082\u305f\u3089\u3059<\/span>\u3068\u3044\u3046\u5927\u304d\u306a\u5f37\u307f\u3092\u6301\u3061\u307e\u3059\u3002\u3053\u308c\u306f\u300c\u30b9\u30c8\u30c3\u30af\u578b\u306e\u96c6\u5ba2\u624b\u6bb5\u300d\u3068\u3057\u3066\u3001\u5e83\u544a\u3068\u306f\u7570\u306a\u308b\u6027\u8cea\u3092\u6301\u3064\u70b9\u3067\u3059\u3002<\/p> <p class=\"mb0\"><span class=\"txt_size_big txt_bold\">\u5b9f\u4f8b\u3067\u898b\u308b\u5e83\u544a\u3068SEO\u306e\u9055\u3044<\/span><\/p> <div class=\"listTab\"> <table class=\"width100 text_center\"> <tr> <th class=\"width33\">\u6307\u6a19<\/th> <th class=\"width33\">\u30ea\u30b9\u30c6\u30a3\u30f3\u30b0\u5e83\u544a<\/th> <th class=\"width33\">\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2SEO<\/th> <\/tr> <tr> <td>\u6210\u679c\u306e\u5373\u52b9\u6027<\/td> <td>\u9ad8\u3044\uff08\u5373\u65e5\u3067\u6d41\u5165\uff09<\/td> <td>\u4e2d\u301c\u9577\u671f\u3067\u52b9\u679c\u767a\u73fe<\/td> <\/tr> <tr> <td>\u7d99\u7d9a\u30b3\u30b9\u30c8<\/td> <td>\u30af\u30ea\u30c3\u30af\u3054\u3068\u306b\u8ab2\u91d1<\/td> <td>\u8a18\u4e8b\u5236\u4f5c\u8cbb\u306e\u307f\uff08\u7dad\u6301\u8cbb\u306f\u4f4e\u30b3\u30b9\u30c8\uff09<\/td> <\/tr> <tr> <td>\u8cbb\u7528\u5bfe\u52b9\u679c<\/td> <td>\u77ed\u671f\u3067\u306f\u9ad8\u3044\u304c\u53ce\u675f<\/td> <td>\u9577\u671f\u3067\u898b\u308b\u3068\u5727\u5012\u7684\u306b\u512a\u308c\u308b<\/td> <\/tr> <tr> <td>\u8cc7\u7523\u6027<\/td> <td>\u306a\u3057\uff08\u5e83\u544a\u505c\u6b62\uff1d\u30bc\u30ed\uff09<\/td> <td>\u3042\u308a\uff08\u63b2\u8f09\u7d99\u7d9a\u3067\u6d41\u5165\u7dad\u6301\uff09<\/td> <\/tr> <\/table><\/div><p><span class=\"txt_bold txt_red\">\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2SEO\u306f\u521d\u671f\u6295\u8cc7\u578b\u3067\u3059\u304c\u3001\u4e2d\u9577\u671f\u7684\u306b\u898b\u308b\u3068\u5e83\u544a\u4ee5\u4e0a\u306bROI\uff08\u6295\u8cc7\u5bfe\u52b9\u679c\uff09\u306b\u512a\u308c\u305f\u65bd\u7b56<\/span>\u3067\u3042\u308b\u3068\u3044\u3048\u307e\u3059\u3002\u4e88\u7b97\u306b\u9650\u308a\u304c\u3042\u308b\u4e2d\u5c0f\u4f01\u696d\u3084\u30b9\u30bf\u30fc\u30c8\u30a2\u30c3\u30d7\u306b\u3068\u3063\u3066\u306f\u3001\u6301\u7d9a\u53ef\u80fd\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u57fa\u76e4\u3092\u7bc9\u3051\u308b\u624b\u6bb5\u3068\u3057\u3066\u3001\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u306f\u91cd\u8981\u306a\u5b58\u5728\u3067\u3059\u3002<\/p> <\/div> <h3 class=\"tt2\"><span class=\"ez-toc-section\" id=\"2-2_%E6%A4%9C%E7%B4%A2%E6%B5%81%E5%85%A5%E3%81%AB%E3%82%88%E3%82%8B%E8%A6%8B%E8%BE%BC%E3%81%BF%E5%AE%A2%E7%8D%B2%E5%BE%97%E3%81%A8%E3%83%96%E3%83%A9%E3%83%B3%E3%83%87%E3%82%A3%E3%83%B3%E3%82%B0\"><\/span>2-2. \u691c\u7d22\u6d41\u5165\u306b\u3088\u308b\u898b\u8fbc\u307f\u5ba2\u7372\u5f97\u3068\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0<span class=\"ez-toc-section-end\"><\/span><\/h3> <div class=\"txtbox\"> <p>\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2SEO\u306e\u3082\u30461\u3064\u306e\u5927\u304d\u306a\u30e1\u30ea\u30c3\u30c8\u306f\u3001\u8cea\u306e\u9ad8\u3044\u898b\u8fbc\u307f\u5ba2\uff08\u30ea\u30fc\u30c9\uff09\u3092\u3001\u5e83\u544a\u306a\u3057\u3067\u7372\u5f97\u3067\u304d\u308b\u70b9\u3067\u3059\u3002<\/p> <p class=\"mb0\"><span class=\"txt_size_big txt_bold\">\u25a0\u691c\u7d22\u884c\u52d5\u306e\u201c\u8cea\u201d\u304c\u9ad8\u3044\u7406\u7531<\/span><\/p><div class=\"borderbox mb2em\"> <p>\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u7d4c\u7531\u3067\u81ea\u793e\u30e1\u30c7\u30a3\u30a2\u306b\u305f\u3069\u308a\u7740\u304f\u30e6\u30fc\u30b6\u30fc\u306f\u3001\u81ea\u767a\u7684\u306b\u8ab2\u984c\u3092\u8abf\u3079\u3066\u3044\u308b\u305f\u3081\u3001\u95a2\u5fc3\u3084\u610f\u6b32\u306e\u9ad8\u3044\u72b6\u614b\u306b\u3042\u308a\u307e\u3059\u3002<\/p><p>\u305f\u3068\u3048\u3070\u300cSaaS\u5c0e\u5165 \u6bd4\u8f03\u300d\u300c\u63a1\u7528\u30b5\u30a4\u30c8 \u6210\u529f\u4e8b\u4f8b\u300d\u3068\u3044\u3063\u305f\u30ad\u30fc\u30ef\u30fc\u30c9\u3067\u6d41\u5165\u3057\u3066\u304d\u305f\u8aad\u8005\u306f\u3001\u3059\u3067\u306b\u30b5\u30fc\u30d3\u30b9\u5c0e\u5165\u3084\u60c5\u5831\u53ce\u96c6\u306e\u30d5\u30a7\u30fc\u30ba\u306b\u3042\u308b\u53ef\u80fd\u6027\u304c\u9ad8\u304f\u3001CV\uff08\u554f\u3044\u5408\u308f\u305b\u30fb\u8cc7\u6599\u8acb\u6c42\uff09\u306b\u3082\u3064\u306a\u304c\u308a\u3084\u3059\u3044\u3067\u3059\u3002<\/p><p class=\"pb0\">\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2SEO\u306f\u300c\u9855\u5728\u5c64\u300d\u3084\u300c\u6e96\u9855\u5728\u5c64\u300d\u306b\u30ea\u30fc\u30c1\u3057\u3084\u3059\u304f\u3001\u9ad8\u78ba\u5ea6\u306a\u898b\u8fbc\u307f\u5ba2\u3092\u52b9\u7387\u3088\u304f\u7372\u5f97\u3067\u304d\u308b\u624b\u6bb5\u3068\u306a\u308a\u307e\u3059\u3002<\/p><\/div> <p class=\"mb0\"><span class=\"txt_size_big txt_bold\">\u25a0\u60c5\u5831\u767a\u4fe1\u3092\u901a\u3058\u305f\u4fe1\u983c\u7372\u5f97\u30fb\u30d6\u30e9\u30f3\u30c9\u69cb\u7bc9<\/span><\/p><div class=\"borderbox mb2em\"> <p>\u3082\u30461\u3064\u898b\u9003\u305b\u306a\u3044\u306e\u304c\u3001\u300c\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u52b9\u679c\u300d\u3067\u3059\u3002<\/p> <p>\u5c02\u9580\u7684\u304b\u3064\u6709\u76ca\u306a\u60c5\u5831\u3092\u7d99\u7d9a\u7684\u306b\u767a\u4fe1\u3057\u3066\u3044\u308b\u4f01\u696d\u30e1\u30c7\u30a3\u30a2\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u304b\u3089\u201c\u4fe1\u983c\u3067\u304d\u308b\u4f1a\u793e\u201d\u3068\u3057\u3066\u8a8d\u8b58\u3055\u308c\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002<\/p> <p>\u305f\u3068\u3048\u3070\u3001\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u5370\u8c61\u5f62\u6210\u304c\u671f\u5f85\u3067\u304d\u307e\u3059\u3002<\/p> <ul class=\"list_dot\"> <li>\u300c\u3053\u306e\u4f1a\u793e\u306f\u696d\u754c\u306b\u8a73\u3057\u3044\u300d<\/li> <li>\u300c\u63d0\u6848\u304c\u7684\u78ba\u305d\u3046\u300d<\/li> <li>\u300c\u5c02\u9580\u77e5\u8b58\u306b\u57fa\u3065\u3044\u305f\u30b5\u30fc\u30d3\u30b9\u3092\u63d0\u4f9b\u3057\u3066\u3044\u305d\u3046\u300d<\/li> <\/ul><\/div><p class=\"pb0\">\u8a8d\u77e5\u306e\u7a4d\u307f\u91cd\u306d\u306f\u3001\u30b5\u30fc\u30d3\u30b9\u6bd4\u8f03\u6642\u3084\u691c\u8a0e\u6bb5\u968e\u306b\u304a\u3051\u308b\u6307\u540d\u691c\u7d22\u3084\u60f3\u8d77\u306b\u3064\u306a\u304c\u308a\u3001\u6700\u7d42\u7684\u306a\u9078\u5b9a\u7406\u7531\u306b\u3082\u306a\u308a\u307e\u3059\u3002\u5b9f\u969b\u3001\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u7d4c\u7531\u306eCV\u306f\u300c\u4ed6\u793e\u3068\u6bd4\u8f03\u3057\u305f\u3046\u3048\u3067\u3001\u5fa1\u793e\u304c\u4fe1\u983c\u3067\u304d\u305d\u3046\u3060\u3063\u305f\u300d\u3068\u3044\u3063\u305f\u7406\u7531\u3067\u7372\u5f97\u306b\u81f3\u308b\u30b1\u30fc\u30b9\u3082\u5c11\u306a\u304f\u3042\u308a\u307e\u305b\u3093\u3002<\/p><p>\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2SEO\u306f\u3001\u5e83\u544a\u8cbb\u3092\u524a\u6e1b\u3057\u306a\u304c\u3089\u9ad8\u3044\u8cea\u306e\u30e6\u30fc\u30b6\u30fc\u306b\u30a2\u30d7\u30ed\u30fc\u30c1\u3067\u304d\u308b\u3001\u6975\u3081\u3066\u30b3\u30b9\u30c8\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u306e\u9ad8\u3044\u65bd\u7b56\u3067\u3059\u3002\u3055\u3089\u306b\u3001\u81ea\u793e\u306e\u5c02\u9580\u6027\u3092\u4f1d\u3048\u308b\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3068\u3057\u3066\u3001\u4fe1\u983c\u3084\u30d6\u30e9\u30f3\u30c9\u4fa1\u5024\u306e\u5411\u4e0a\u306b\u3082\u76f4\u7d50\u3057\u307e\u3059\u3002<\/p><p><span class=\"txt_bold txt_red\">\u5358\u306a\u308b\u96c6\u5ba2\u624b\u6bb5\u3092\u8d85\u3048\u3001\u4f01\u696d\u6d3b\u52d5\u5168\u4f53\u3092\u652f\u3048\u308b\u30e1\u30c7\u30a3\u30a2\u6226\u7565\u3068\u3057\u3066\u3082\u6d3b\u7528\u3067\u304d\u308b\u306e\u304c\u3001\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2SEO\u306e\u771f\u306e\u4fa1\u5024<\/span>\u3068\u3044\u3048\u308b\u3067\u3057\u3087\u3046\u3002<\/p> <\/div> <!-- 3 --> <h2 class=\"tt1\"><span class=\"ez-toc-section\" id=\"3_%E3%82%AA%E3%82%A6%E3%83%B3%E3%83%89%E3%83%A1%E3%83%87%E3%82%A3%E3%82%A2SEO%E3%81%AE%E5%9F%BA%E6%9C%AC%E6%88%A6%E7%95%A5\"><\/span>3. \u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2SEO\u306e\u57fa\u672c\u6226\u7565<span class=\"ez-toc-section-end\"><\/span><\/h2> <div class=\"txtbox\"> <p>\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2SEO\u3092\u6210\u529f\u306b\u5c0e\u304f\u305f\u3081\u306b\u306f\u3001\u300c\u3068\u308a\u3042\u3048\u305a\u8a18\u4e8b\u3092\u66f8\u304f\u300d\u3068\u3044\u3046\u59ff\u52e2\u3067\u306f\u4e0d\u5341\u5206\u3067\u3059\u3002\u5927\u5207\u306a\u306e\u306f\u3001\u8ab0\u306b\u5411\u3051\u3066\u3001\u3069\u306e\u3088\u3046\u306a\u60c5\u5831\u3092\u3001\u3069\u3093\u306a\u610f\u56f3\u3067\u5c4a\u3051\u308b\u304b\u3092\u660e\u78ba\u306b\u3057\u305f\u3046\u3048\u3067\u3001\u30b5\u30a4\u30c8\u5168\u4f53\u3092\u8a2d\u8a08\u30fb\u904b\u7528\u3059\u308b\u3053\u3068\u3067\u3059\u3002<\/p> <p>\u3053\u3053\u3067\u306f\u3001\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2SEO\u306b\u6b20\u304b\u305b\u306a\u30443\u3064\u306e\u57fa\u672c\u6226\u7565\u3068\u3057\u3066\u3001\u4ee5\u4e0b\u306e\u8981\u7d20\u3092\u9806\u306b\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p> <\/div> <h3 class=\"tt2\"><span class=\"ez-toc-section\" id=\"3-1_%E3%82%BF%E3%83%BC%E3%82%B2%E3%83%83%E3%83%88%E8%A8%AD%E8%A8%88%E3%81%A8%E3%83%9A%E3%83%AB%E3%82%BD%E3%83%8A%E3%81%AE%E6%98%8E%E7%A2%BA%E5%8C%96\"><\/span>3-1. \u30bf\u30fc\u30b2\u30c3\u30c8\u8a2d\u8a08\u3068\u30da\u30eb\u30bd\u30ca\u306e\u660e\u78ba\u5316<span class=\"ez-toc-section-end\"><\/span><\/h3> <div class=\"banner\"><img decoding=\"async\" src=\"https:\/\/service.grannet.co.jp\/blog\/wp-content\/uploads\/2025\/08\/img-owned-media-seo3-1.jpg\" alt=\"\u30bf\u30fc\u30b2\u30c3\u30c8\u8a2d\u8a08\u3068\u30da\u30eb\u30bd\u30ca\u306e\u660e\u78ba\u5316\"><\/div> <div class=\"txtbox\"> <p>SEO\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u8d77\u70b9\u306f\u3001\u300c\u8ab0\u306b\u5411\u3051\u3066\u66f8\u304f\u306e\u304b\u300d\u3068\u3044\u3046\u8a2d\u8a08\u3067\u3059\u3002\u30bf\u30fc\u30b2\u30c3\u30c8\u304c\u4e0d\u660e\u78ba\u306a\u307e\u307e\u3067\u306f\u3001\u7684\u5916\u308c\u306a\u30ad\u30fc\u30ef\u30fc\u30c9\u3092\u9078\u3093\u3060\u308a\u3001\u691c\u7d22\u610f\u56f3\u3068\u305a\u308c\u305f\u5185\u5bb9\u306b\u306a\u3063\u305f\u308a\u3057\u3066\u3057\u307e\u3044\u307e\u3059\u3002<\/p> <p>\u305d\u306e\u305f\u3081\u3001\u307e\u305a\u306f<span class=\"txt_bold txt_red\">\u30da\u30eb\u30bd\u30ca\uff08\u5177\u4f53\u7684\u306a\u8aad\u8005\u50cf\uff09\u3092\u660e\u6587\u5316\u3059\u308b<\/span>\u3053\u3068\u304c\u5fc5\u8981\u3067\u3059\u3002\u305f\u3068\u3048\u3070\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u8996\u70b9\u3067\u3001\u60f3\u5b9a\u8aad\u8005\u306e\u5c5e\u6027\u30fb\u95a2\u5fc3\u30fb\u60a9\u307f\u3092\u7d30\u304b\u304f\u8a2d\u8a08\u3057\u3066\u3044\u304d\u307e\u3059\u3002<\/p> <div class=\"borderbox mb2em\"> <ul class=\"list_dot\"> <li>\u5e74\u9f62\u30fb\u6027\u5225\u30fb\u8077\u696d\u30fb\u5f79\u8077\uff08\u4f8b\uff1a30\u4ee3\u30fb\u7537\u6027\u30fb\u4e2d\u5c0f\u4f01\u696d\u306e\u7d4c\u55b6\u8005\uff09<\/li> <li>\u62b1\u3048\u308b\u8ab2\u984c\uff08\u4f8b\uff1a\u63a1\u7528\u306b\u82e6\u6226\u3057\u3066\u3044\u308b\u3001\u55b6\u696d\u306e\u4ed5\u7d44\u307f\u3092\u898b\u76f4\u3057\u305f\u3044\uff09<\/li> <li>\u60c5\u5831\u53ce\u96c6\u306e\u884c\u52d5\uff08\u4f8b\uff1aGoogle\u691c\u7d22\u3092\u4f7f\u3044\u3001\u81ea\u529b\u3067\u6bd4\u8f03\u691c\u8a0e\u3059\u308b\uff09<\/li> <li>\u610f\u601d\u6c7a\u5b9a\u307e\u3067\u306e\u6d41\u308c\uff08\u4f8b\uff1a\u60c5\u5831\u53ce\u96c6\u2192\u5c0e\u5165\u691c\u8a0e\u2192\u4e0a\u53f8\u63d0\u6848\uff09<\/li> <\/ul><\/div><p>\u30da\u30eb\u30bd\u30ca\u3092\u660e\u78ba\u306b\u3059\u308b\u3068\u3001<span class=\"txt_bold\">\u691c\u7d22\u3055\u308c\u3084\u3059\u3044\u30c6\u30fc\u30de\u3084\u30ad\u30fc\u30ef\u30fc\u30c9\u3001\u8aad\u8005\u304c\u6c42\u3081\u308b\u8868\u73fe\u306e\u30c8\u30fc\u30f3\u3084\u69cb\u6210\u3082\u81ea\u7136\u306b\u6c7a\u307e\u3063\u3066\u304d\u307e\u3059\u3002<\/span><\/p> <\/div> <h3 class=\"tt2\"><span class=\"ez-toc-section\" id=\"3-2_%E3%82%AB%E3%82%B9%E3%82%BF%E3%83%9E%E3%83%BC%E3%82%B8%E3%83%A3%E3%83%BC%E3%83%8B%E3%83%BC%E3%81%AB%E5%9F%BA%E3%81%A5%E3%81%8F%E3%82%AD%E3%83%BC%E3%83%AF%E3%83%BC%E3%83%89%E6%88%A6%E7%95%A5\"><\/span>3-2. \u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u306b\u57fa\u3065\u304f\u30ad\u30fc\u30ef\u30fc\u30c9\u6226\u7565<span class=\"ez-toc-section-end\"><\/span><\/h3> <div class=\"txtbox\"> <p>\u30da\u30eb\u30bd\u30ca\u3092\u8a2d\u8a08\u3057\u305f\u3089\u3001\u6b21\u306b\u884c\u3046\u306e\u304c\u30ad\u30fc\u30ef\u30fc\u30c9\u6226\u7565\u3067\u3059\u3002\u7279\u306b\u610f\u8b58\u3057\u305f\u3044\u306e\u304c\u300c\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u300d\u3068\u547c\u3070\u308c\u308b<span class=\"txt_bold\">\u8cfc\u8cb7\u30fb\u5c0e\u5165\u307e\u3067\u306e\u610f\u601d\u6c7a\u5b9a\u30d7\u30ed\u30bb\u30b9<\/span>\u3067\u3059\u3002\u30d5\u30a7\u30fc\u30ba\u3054\u3068\u306b\u691c\u7d22\u30cb\u30fc\u30ba\u306f\u7570\u306a\u308b\u305f\u3081\u3001\u305d\u308c\u306b\u5408\u308f\u305b\u305f\u30ad\u30fc\u30ef\u30fc\u30c9\u3068\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u914d\u7f6e\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p> <p class=\"mb0\"><span class=\"txt_size_big txt_bold\">\u30d5\u30a7\u30fc\u30ba\u5225\u306e\u691c\u7d22\u610f\u56f3\u4f8b<\/span><\/p> <div class=\"listTab\"> <table class=\"width100 text_center\"> <tr> <th class=\"width33\">\u30d5\u30a7\u30fc\u30ba <\/th> <th class=\"width33\">\u691c\u7d22\u610f\u56f3\u306e\u4f8b<\/th> <th class=\"width33\">\u30b3\u30f3\u30c6\u30f3\u30c4\u4f8b<\/th> <\/tr> <tr> <td>\u8a8d\u77e5\u30fb\u8ab2\u984c\u767a\u898b<\/td> <td>\u63a1\u7528\u304c\u3046\u307e\u304f\u3044\u304b\u306a\u3044\u539f\u56e0\u3092\u77e5\u308a\u305f\u3044<\/td> <td>\u300c\u5fdc\u52df\u304c\u6765\u306a\u3044\u539f\u56e0\u3068\u306f\uff1f\u300d<\/td> <\/tr> <tr> <td>\u60c5\u5831\u53ce\u96c6<\/td> <td>\u89e3\u6c7a\u7b56\u3092\u8abf\u3079\u305f\u3044<\/td> <td>\u300c\u63a1\u7528\u30b5\u30a4\u30c8\u3092\u6539\u5584\u3059\u308b\u65b9\u6cd5\u300d<\/td> <\/tr> <tr> <td>\u6bd4\u8f03\u691c\u8a0e<\/td> <td>\u30b5\u30fc\u30d3\u30b9\u3092\u6bd4\u3079\u305f\u3044<\/td> <td>\u300c\u63a1\u7528\u7ba1\u7406\u30c4\u30fc\u30eb \u6bd4\u8f03\u30fb\u9078\u3073\u65b9\u300d<\/td> <\/tr> <tr> <td>\u610f\u601d\u6c7a\u5b9a<\/td> <td>\u5c0e\u5165\u3084\u76f8\u8ac7\u3092\u3057\u305f\u3044<\/td> <td>\u300c\u63a1\u7528\u30b5\u30a4\u30c8\u5236\u4f5c \u304a\u3059\u3059\u3081\u4f1a\u793e\u300d<\/td> <\/tr> <\/table><\/div><p><span class=\"txt_bold txt_red\">\u30d5\u30a7\u30fc\u30ba\u306b\u5408\u308f\u305b\u3066\u30ad\u30fc\u30ef\u30fc\u30c9\u3092\u5206\u985e\u30fb\u914d\u7f6e\u3057\u3066\u3044\u304f\u3053\u3068\u3067\u3001\u3042\u3089\u3086\u308b\u8aad\u8005\u30cb\u30fc\u30ba\u306b\u5bfe\u5fdc\u3057\u305f\u30e1\u30c7\u30a3\u30a2\u69cb\u6210\u304c\u53ef\u80fd<\/span>\u306b\u306a\u308a\u307e\u3059\u3002BtoB\u9818\u57df\u3067\u306f\u3001\u8a8d\u77e5\u304b\u3089\u554f\u3044\u5408\u308f\u305b\u307e\u3067\u306e\u671f\u9593\u304c\u9577\u3044\u305f\u3081\u3001\u8907\u6570\u306e\u30bf\u30c3\u30c1\u30dd\u30a4\u30f3\u30c8\uff08\u8a18\u4e8b\uff09\u3092\u7528\u610f\u3057\u3066\u3001\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\u306b\u3064\u306a\u3052\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/p> <\/div> <h3 class=\"tt2\"><span class=\"ez-toc-section\" id=\"3-3_E-E-A-T%E3%82%92%E6%84%8F%E8%AD%98%E3%81%97%E3%81%9F%E3%82%B3%E3%83%B3%E3%83%86%E3%83%B3%E3%83%84%E5%88%B6%E4%BD%9C%E6%96%B9%E9%87%9D\"><\/span>3-3. E-E-A-T\u3092\u610f\u8b58\u3057\u305f\u30b3\u30f3\u30c6\u30f3\u30c4\u5236\u4f5c\u65b9\u91dd<span class=\"ez-toc-section-end\"><\/span><\/h3> <div class=\"txtbox\"> <p>\u691c\u7d22\u4e0a\u4f4d\u3092\u76ee\u6307\u3059\u306b\u306f\u3001<span class=\"txt_bold txt_red\">Google\u306e\u8a55\u4fa1\u57fa\u6e96\u3067\u3042\u308b\u300cE-E-A-T\uff08\u7d4c\u9a13\u30fb\u5c02\u9580\u6027\u30fb\u6a29\u5a01\u6027\u30fb\u4fe1\u983c\u6027\uff09\u300d\u3092\u610f\u8b58\u3057\u305f\u30b3\u30f3\u30c6\u30f3\u30c4\u8a2d\u8a08\u304c\u4e0d\u53ef\u6b20<\/span>\u3067\u3059\u3002\u306a\u304b\u3067\u3082\u3001\u533b\u7642\u30fb\u91d1\u878d\u30fb\u6cd5\u5f8b\u306a\u3069\u306eYMYL\u9818\u57df\u3067\u306f\u3001E-E-A-T\u306b\u6b20\u3051\u308b\u8a18\u4e8b\u306f\u4e0a\u4f4d\u8868\u793a\u3055\u308c\u306b\u304f\u304f\u306a\u3063\u3066\u3044\u307e\u3059\u3002<\/p> <p class=\"mb0\"><span class=\"txt_size_big txt_bold\">E-E-A-T\u306e\u5b9f\u8df5\u30dd\u30a4\u30f3\u30c8<\/span><\/p> <div class=\"listTab\"> <table class=\"width100 text_center\"> <tr> <th class=\"width50\">\u8981\u7d20<\/th> <th class=\"width50\">\u5b9f\u88c5\u65b9\u6cd5<\/th> <\/tr> <tr> <td class=\"text_center\">\u7d4c\u9a13\uff08Experience\uff09<\/td> <td>\u5b9f\u4f53\u9a13\u30fb\u5c0e\u5165\u4e8b\u4f8b\u30fb\u30e6\u30fc\u30b6\u30fc\u306e\u58f0\u3092\u8a18\u8f09<\/td> <\/tr> <tr> <td class=\"text_center\">\u5c02\u9580\u6027\uff08Expertise\uff09<\/td> <td>\u5c02\u9580\u90e8\u7f72\u3084\u8cc7\u683c\u4fdd\u6709\u8005\u306b\u3088\u308b\u57f7\u7b46\u30fb\u76e3\u4fee<\/td> <\/tr> <tr> <td class=\"text_center\">\u6a29\u5a01\u6027\uff08Authoritativeness\uff09<\/td> <td>\u793e\u4f1a\u7684\u5b9f\u7e3e\u3084\u7b2c\u4e09\u8005\u30e1\u30c7\u30a3\u30a2\u3067\u306e\u63b2\u8f09\u6b74\u3092\u793a\u3059<\/td> <\/tr> <tr> <td class=\"text_center\">\u4fe1\u983c\u6027\uff08Trustworthiness\uff09<\/td> <td>\u6839\u62e0\u30fb\u51fa\u5178\u306e\u660e\u8a18\u3001\u8457\u8005\u60c5\u5831\u306e\u8a18\u8f09\u3001\u904b\u55b6\u4f1a\u793e\u30da\u30fc\u30b8\u306e\u6574\u5099<\/td> <\/tr> <\/table><\/div><p class=\"mb0\">\u6700\u8fd1\u306f\u3001<span class=\"txt_bold\">\u300c\u8ab0\u304c\u66f8\u3044\u305f\u306e\u304b\u300d\u300c\u3069\u3093\u306a\u7acb\u5834\u3067\u66f8\u3044\u3066\u3044\u308b\u306e\u304b\u300d\u304c\u91cd\u8996\u3055\u308c\u308b<\/span>\u50be\u5411\u306b\u3042\u308a\u307e\u3059\u3002\u305d\u306e\u305f\u3081\u3001\u8a18\u4e8b\u5185\u306b\u8457\u8005\u7d39\u4ecb\u3084\u4f1a\u793e\u60c5\u5831\u3092\u63b2\u8f09\u3059\u308b\u3001\u69cb\u9020\u5316\u30c7\u30fc\u30bf\u3092\u4f7f\u3063\u3066\u660e\u793a\u3059\u308b\u3001\u3068\u3044\u3063\u305f\u57fa\u672c\u5bfe\u7b56\u3082\u5fd8\u308c\u305a\u5b9f\u65bd\u3057\u307e\u3057\u3087\u3046\u3002<\/p><p class=\"text_right\"><small>\u51fa\u5178\uff1a<cite><a href=\"https:\/\/developers.google.com\/search\/blog\/2022\/12\/google-raters-guidelines-e-e-a-t?hl=ja\" rel=\"nofollow noopener\" target=\"_blank\">Google\u691c\u7d22\u30bb\u30f3\u30c8\u30e9\u30eb\u300c\u54c1\u8cea\u8a55\u4fa1\u30ac\u30a4\u30c9\u30e9\u30a4\u30f3\u306e\u6700\u65b0\u60c5\u5831: E-A-T \u306b Experience \u306e E \u3092\u8ffd\u52a0\u300d<\/a><\/cite><\/small><\/p><\/div> <!-- 4 --> <h2 class=\"tt1\"><span class=\"ez-toc-section\" id=\"4_SEO%E3%81%AB%E5%BC%B7%E3%81%84%E3%82%AA%E3%82%A6%E3%83%B3%E3%83%89%E3%83%A1%E3%83%87%E3%82%A3%E3%82%A2%E3%82%92%E4%BD%9C%E3%82%8B%E6%96%B9%E6%B3%95\"><\/span>4. SEO\u306b\u5f37\u3044\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u3092\u4f5c\u308b\u65b9\u6cd5<span class=\"ez-toc-section-end\"><\/span><\/h2> <div class=\"txtbox\"> <p>\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2SEO\u3067\u6210\u679c\u3092\u51fa\u3059\u306b\u306f\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u8cea\u3060\u3051\u3067\u306a\u304f\u3001Web\u30b5\u30a4\u30c8\u5168\u4f53\u306e\u69cb\u9020\u3084\u5185\u90e8\u8a2d\u8a08\u304cSEO\u306b\u9069\u3057\u3066\u3044\u308b\u3053\u3068\u3082\u91cd\u8981\u3067\u3059\u3002<\/p> <p>\u4ee5\u4e0b\u3067\u306f\u3001SEO\u52b9\u679c\u3092\u6700\u5927\u5316\u3059\u308b\u305f\u3081\u306e\u5b9f\u8df5\u7684\u306a4\u3064\u306e\u30b9\u30c6\u30c3\u30d7\u3092\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p> <\/div> <h3 class=\"tt2\"><span class=\"ez-toc-section\" id=\"4-1_%EF%BC%881%EF%BC%89%E6%83%85%E5%A0%B1%E8%A8%AD%E8%A8%88%E3%83%BB%E3%82%AB%E3%83%86%E3%82%B4%E3%83%AA%E6%A7%8B%E6%88%90%E3%81%AE%E6%9C%80%E9%81%A9%E5%8C%96\"><\/span>4-1. \uff081\uff09\u60c5\u5831\u8a2d\u8a08\u30fb\u30ab\u30c6\u30b4\u30ea\u69cb\u6210\u306e\u6700\u9069\u5316<span class=\"ez-toc-section-end\"><\/span><\/h3> <div class=\"txtbox\"> <p>\u6700\u521d\u306b\u884c\u3046\u3079\u304d\u306f\u3001\u30b5\u30a4\u30c8\u306e\u60c5\u5831\u8a2d\u8a08\u3067\u3059\u3002\u3069\u3093\u306a\u306b\u8cea\u306e\u9ad8\u3044\u8a18\u4e8b\u3092\u4f5c\u3063\u3066\u3082\u3001\u30c6\u30fc\u30de\u3054\u3068\u306b\u6574\u7406\u3055\u308c\u3066\u3044\u306a\u3051\u308c\u3070\u3001Google\u306b\u3082\u30e6\u30fc\u30b6\u30fc\u306b\u3082\u7406\u89e3\u3055\u308c\u306b\u304f\u304f\u306a\u308a\u307e\u3059\u3002<\/p> <p>\u91cd\u8981\u306a\u306e\u304c\u300c\u30ab\u30c6\u30b4\u30ea\u69cb\u6210\u300d\u3067\u3059\u3002<span class=\"txt_bold txt_red\">\u8a18\u4e8b\u3092\u7121\u8a08\u753b\u306b\u8ffd\u52a0\u3057\u3066\u3044\u304f\u3068\u3001\u30c6\u30fc\u30de\u306e\u91cd\u8907\u3084\u5206\u985e\u306e\u30d6\u30ec\u304c\u751f\u3058\u3001\u7d50\u679c\u3068\u3057\u3066\u30c9\u30e1\u30a4\u30f3\u5185\u306e\u5c02\u9580\u6027\u8a55\u4fa1\u304c\u5206\u6563<\/span>\u3057\u3066\u3057\u307e\u3044\u307e\u3059\u3002<\/p> <p class=\"mb0\"><span class=\"txt_size_big txt_bold\">\u5b9f\u8df5\u30dd\u30a4\u30f3\u30c8<\/span><\/p> <div class=\"borderbox mb2em\"> <ul class=\"list_dot\"> <li>\u30ab\u30c6\u30b4\u30ea\u306f3\uff5e6\u3064\u7a0b\u5ea6\u306b\u7d5e\u308b\uff08\u4f8b\uff1a\u300c\u63a1\u7528\u300d\u300c\u55b6\u696d\u300d\u300c\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u300d\u306a\u3069\uff09<\/li> <li>\u5404\u30ab\u30c6\u30b4\u30ea\u3054\u3068\u306b\u201c\u30d4\u30e9\u30fc\u30da\u30fc\u30b8\u201d\uff08\u7dcf\u5408\u7684\u306a\u57fa\u790e\u8a18\u4e8b\uff09\u3092\u7528\u610f\u3057\u3001\u305d\u306e\u5468\u8fba\u306b\u8a73\u7d30\u8a18\u4e8b\u3092\u914d\u7f6e\u3059\u308b\u300c\u30c8\u30d4\u30c3\u30af\u30af\u30e9\u30b9\u30bf\u30fc\u30e2\u30c7\u30eb\u300d\u3092\u63a1\u7528\u3059\u308b<\/li> <li>URL\u69cb\u9020\u3092\u6574\u7406\u3059\u308b\uff08\u4f8b\uff1a\/media\/seo\/\u5185\u90e8\u5bfe\u7b56 \u306a\u3069\uff09<\/li> <\/ul><\/div><p>\u60c5\u5831\u8a2d\u8a08\u30fb\u30ab\u30c6\u30b4\u30ea\u69cb\u6210\u3092\u6700\u9069\u5316\u3059\u308b\u3053\u3068\u3067\u3001<span class=\"txt_bold\">Google\u306b\u5bfe\u3057\u3066\u3082\u300c\u3053\u306e\u30b5\u30a4\u30c8\u306f\u25ef\u25ef\u5206\u91ce\u306b\u5f37\u3044\u300d\u3068\u4f1d\u3048\u3084\u3059\u304f\u306a\u308a\u3001\u30c9\u30e1\u30a4\u30f3\u5168\u4f53\u306e\u8a55\u4fa1\u304c\u9ad8\u307e\u308a\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002<\/span><\/p> <\/div> <h3 class=\"tt2\"><span class=\"ez-toc-section\" id=\"4-2_%EF%BC%882%EF%BC%89%E3%82%BF%E3%82%A4%E3%83%88%E3%83%AB%E3%83%BB%E8%A6%8B%E5%87%BA%E3%81%97%E3%83%BB%E3%83%A1%E3%82%BF%E6%83%85%E5%A0%B1%E3%81%AE%E8%A8%AD%E8%A8%88\"><\/span>4-2. \uff082\uff09\u30bf\u30a4\u30c8\u30eb\u30fb\u898b\u51fa\u3057\u30fb\u30e1\u30bf\u60c5\u5831\u306e\u8a2d\u8a08<span class=\"ez-toc-section-end\"><\/span><\/h3> <div class=\"txtbox\"> <p>SEO\u306b\u304a\u3044\u3066\u306f\u3001\u30da\u30fc\u30b8\u5358\u4f4d\u306e\u8981\u7d20\u3082\u6975\u3081\u3066\u91cd\u8981\u3067\u3059\u3002\u306a\u304b\u3067\u3082<span class=\"txt_bold txt_red\">\u30bf\u30a4\u30c8\u30eb\u30bf\u30b0\uff08title\uff09\u3068\u898b\u51fa\u3057\uff08H1\u301cH3\uff09\u3001\u30e1\u30bf\u30c7\u30a3\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u306f\u691c\u7d22\u9806\u4f4d\u3084CTR\u306b\u76f4\u63a5\u5f71\u97ff<\/span>\u3057\u307e\u3059\u3002<\/p> <p class=\"mb0\"><span class=\"txt_size_big txt_bold\">\u30bf\u30a4\u30c8\u30eb\u8a2d\u8a08\u306e\u57fa\u672c<\/span><\/p> <div class=\"borderbox mb2em\"> <ul class=\"list_dot\"> <li>\u30ad\u30fc\u30ef\u30fc\u30c9\u306f\u5de6\u5bc4\u305b\u3067\u542b\u3081\u308b\uff08\u4f8b\uff1a\u300c\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2SEO\u306e\u6210\u529f\u65b9\u6cd5\u3068\u306f\uff1f\u300d\uff09<\/li> <li>32\u6587\u5b57\u4ee5\u5185\u3067\u7c21\u6f54\u306b\u3059\u308b<\/li> <li>\u8aad\u8005\u306e\u30d9\u30cd\u30d5\u30a3\u30c3\u30c8\u3092\u660e\u793a\uff08\u4f8b\uff1a\u300c\u301c\u306e\u65b9\u6cd5\u300d\u300c\u301c\u306e\u7406\u7531\u300d\u306a\u3069\uff09<\/li> <\/ul><\/div><p class=\"mb0\"><span class=\"txt_size_big txt_bold\">\u30e1\u30bf\u30c7\u30a3\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u306e\u8a2d\u8a08<\/span><\/p> <div class=\"borderbox mb2em\"> <ul class=\"list_dot\"> <li>\u691c\u7d22\u610f\u56f3\u3092\u304f\u307f\u53d6\u308a\u3001120\u6587\u5b57\u4ee5\u5185\u3067\u8981\u7d04\u3059\u308b<\/li> <li>\u30af\u30ea\u30c3\u30af\u3092\u4fc3\u3059\u8868\u73fe\u3059\u308b\uff08\u4f8b\uff1a\u300c\u4eca\u3059\u3050\u30c1\u30a7\u30c3\u30af\u300d\u300c\u4e8b\u4f8b\u3064\u304d\u3067\u7d39\u4ecb\u300d\u306a\u3069\uff09<\/li> <\/ul><\/div><p>\u307e\u305f\u3001<span class=\"txt_bold\">H2\u3084H3\u3068\u3044\u3063\u305f\u898b\u51fa\u3057\u30bf\u30b0\u306f\u3001\u8ad6\u7406\u69cb\u9020\u306b\u6cbf\u3063\u3066\u968e\u5c64\u7684\u306b\u8a2d\u8a08\u3057\u3001\u8aad\u307f\u3084\u3059\u3055\u3068SEO\u8a55\u4fa1\u306e\u4e21\u65b9\u306b\u914d\u616e<\/span>\u3057\u307e\u3057\u3087\u3046\u3002<\/p> <\/div> <h3 class=\"tt2\"><span class=\"ez-toc-section\" id=\"4-3_%EF%BC%883%EF%BC%89%E5%86%85%E9%83%A8%E3%83%AA%E3%83%B3%E3%82%AF%E3%83%BB%E6%A7%8B%E9%80%A0%E5%8C%96%E3%83%87%E3%83%BC%E3%82%BF%E3%81%AE%E6%95%B4%E5%82%99\"><\/span>4-3. \uff083\uff09\u5185\u90e8\u30ea\u30f3\u30af\u30fb\u69cb\u9020\u5316\u30c7\u30fc\u30bf\u306e\u6574\u5099<span class=\"ez-toc-section-end\"><\/span><\/h3> <div class=\"txtbox\"> <p><span class=\"txt_bold txt_red\">SEO\u8a55\u4fa1\u306f\u5358\u4e00\u30da\u30fc\u30b8\u3067\u306f\u306a\u304f\u3001\u30b5\u30a4\u30c8\u5168\u4f53\u306e\u69cb\u9020\u3084\u8a18\u4e8b\u540c\u58eb\u306e\u95a2\u9023\u6027\u3092\u542b\u3081\u3066\u5224\u65ad\u3055\u308c\u307e\u3059<\/span>\u3002\u305d\u306e\u305f\u3081\u3001\u8a18\u4e8b\u540c\u58eb\u3092\u3064\u306a\u3050\u300c\u5185\u90e8\u30ea\u30f3\u30af\u300d\u3084\u300c\u69cb\u9020\u5316\u30c7\u30fc\u30bf\u300d\u306e\u6574\u5099\u304c\u6b20\u304b\u305b\u307e\u305b\u3093\u3002<\/p> <p class=\"mb0\"><span class=\"txt_size_big txt_bold\">\u5185\u90e8\u30ea\u30f3\u30af\u306e\u8a2d\u8a08\u30dd\u30a4\u30f3\u30c8<\/span><\/p> <div class=\"borderbox mb2em\"> <ul class=\"list_dot\"> <li>\u30d4\u30e9\u30fc\u30da\u30fc\u30b8\u304b\u3089\u5b50\u8a18\u4e8b\u306b\u30ea\u30f3\u30af\u3057\u3001\u5b50\u8a18\u4e8b\u304b\u3089\u3082\u30d4\u30e9\u30fc\u30da\u30fc\u30b8\u306b\u623b\u3059\u69cb\u6210<\/li> <li>\u95a2\u9023\u6027\u306e\u9ad8\u3044\u8a18\u4e8b\u540c\u58eb\u3092\u76f8\u4e92\u30ea\u30f3\u30af\u3067\u3064\u306a\u3050<\/li> <li>\u30d1\u30f3\u304f\u305a\u30ea\u30b9\u30c8\u3092\u5c0e\u5165\u3057\u3066\u968e\u5c64\u69cb\u9020\u3092\u660e\u793a<\/li> <\/ul><\/div><p>\u307e\u305f\u3001<span class=\"txt_bold\">FAQ\u3084\u30ec\u30d3\u30e5\u30fc\u3001\u8457\u8005\u60c5\u5831\u306a\u3069\u306b\u306f\u69cb\u9020\u5316\u30c7\u30fc\u30bf<a href=\"http:\/\/Schema.org\">\uff08Schema.org\uff09<\/a>\u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u3001Google\u306e\u7406\u89e3\u5ea6\u304c\u9ad8\u307e\u308a\u3001\u691c\u7d22\u7d50\u679c\u306b\u30ea\u30c3\u30c1\u30ea\u30b6\u30eb\u30c8\uff08\u62e1\u5f35\u8868\u793a\uff09\u3092\u51fa\u305b\u308b<\/span>\u53ef\u80fd\u6027\u304c\u9ad8\u307e\u308a\u307e\u3059\u3002<\/p> <\/div> <h3 class=\"tt2\"><span class=\"ez-toc-section\" id=\"4-4_%EF%BC%884%EF%BC%89CMS%E9%81%B8%E5%AE%9A%E3%81%A8SEO%E5%AF%BE%E5%BF%9C%E3%83%86%E3%83%BC%E3%83%9E%E3%81%AE%E5%B0%8E%E5%85%A5\"><\/span>4-4. \uff084\uff09CMS\u9078\u5b9a\u3068SEO\u5bfe\u5fdc\u30c6\u30fc\u30de\u306e\u5c0e\u5165<span class=\"ez-toc-section-end\"><\/span><\/h3> <div class=\"txtbox\"> <p>\u30b5\u30a4\u30c8\u69cb\u7bc9\u306b\u306fCMS\uff08\u30b3\u30f3\u30c6\u30f3\u30c4\u7ba1\u7406\u30b7\u30b9\u30c6\u30e0\uff09\u306e\u9078\u5b9a\u304c\u5fc5\u8981\u3067\u3001\u7279\u306bWordPress\u306fSEO\u5bfe\u7b56\u3068\u306e\u76f8\u6027\u304c\u826f\u304f\u3001\u591a\u304f\u306e\u4f01\u696d\u304c\u5c0e\u5165\u3057\u3066\u3044\u307e\u3059\u3002\u305f\u3060\u3057\u3001<span class=\"txt_bold\">\u30c6\u30fc\u30de\u3084\u30d7\u30e9\u30b0\u30a4\u30f3\u306e\u9078\u3073\u65b9\u6b21\u7b2c\u3067\u8868\u793a\u901f\u5ea6\u3084\u69cb\u9020\u304c\u5927\u304d\u304f\u5909\u308f\u308b<\/span>\u305f\u3081\u6ce8\u610f\u304c\u5fc5\u8981\u3067\u3059\u3002<\/p> <p class=\"mb0\"><span class=\"txt_size_big txt_bold\">\u63a8\u5968\u4e8b\u9805<\/span><\/p> <div class=\"borderbox mb2em\"> <ul class=\"list_dot\"> <li>SEO\u5bfe\u5fdc\u30c6\u30fc\u30de\u3092\u4f7f\u7528\uff08\u4f8b\uff1aSWELL\u3001THE THOR\u3001SANGO\u306a\u3069\uff09<\/li> <li>\u57fa\u672c\u30d7\u30e9\u30b0\u30a4\u30f3\u306e\u5c0e\u5165\uff1aAll in One SEO\u3001XML Sitemap\u3001Cache\u30d7\u30e9\u30b0\u30a4\u30f3\u306a\u3069<\/li> <li>\u30e2\u30d0\u30a4\u30eb\u30d5\u30ec\u30f3\u30c9\u30ea\u30fc\u30fbCore Web Vitals\u5bfe\u5fdc\u306e\u30c1\u30a7\u30c3\u30af<\/li> <\/ul><\/div><p class=\"mb0\">LCP\uff08Largest Contentful Paint\uff09\u3084CLS\uff08Cumulative Layout Shift\uff09\u306a\u3069\u306e<span class=\"txt_bold txt_red\">\u30da\u30fc\u30b8\u8868\u793a\u30b9\u30d4\u30fc\u30c9\u306b\u95a2\u3059\u308b\u8a55\u4fa1\u6307\u6a19\u306f\u3001SEO\u9806\u4f4d\u306b\u5f71\u97ff\u3092\u4e0e\u3048\u308b\u305f\u3081\u3001\u8efd\u91cf\u306a\u30c6\u30fc\u30de\u3068\u6700\u9069\u5316\u3055\u308c\u305f\u753b\u50cf\u5727\u7e2e\u306e\u5c0e\u5165\u306f\u5fc5\u9808<\/span>\u3068\u3044\u3048\u307e\u3059\u3002<\/p> <p class=\"text_right\"><small>\u51fa\u5178\uff1a<cite><a href=\"https:\/\/developers.google.com\/speed\/docs\/insights\/v5\/about?hl=ja\" rel=\"nofollow noopener\" target=\"_blank\">PageSpeed Insights\u300cPageSpeed Insights \u306b\u3064\u3044\u3066\u300d<\/a><\/cite><\/small><\/p><\/div> <!-- 5 --> <h2 class=\"tt1\"><span class=\"ez-toc-section\" id=\"5_%E8%A8%98%E4%BA%8B%E3%82%B3%E3%83%B3%E3%83%86%E3%83%B3%E3%83%84%E3%81%AE%E5%88%B6%E4%BD%9C%E3%81%A8%E6%94%B9%E5%96%84%E6%89%8B%E6%B3%95\"><\/span>5. \u8a18\u4e8b\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u5236\u4f5c\u3068\u6539\u5584\u624b\u6cd5<span class=\"ez-toc-section-end\"><\/span><\/h2> <div class=\"txtbox\"> <p>SEO\u306b\u5f37\u3044\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u3092\u69cb\u7bc9\u3057\u305f\u3089\u3001\u6b21\u306b\u6c42\u3081\u3089\u308c\u308b\u306e\u304c\u5b9f\u969b\u306e\u8a18\u4e8b\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u8cea\u3068\u6539\u5584\u529b\u3067\u3059\u3002\u3069\u308c\u3060\u3051\u69cb\u9020\u304c\u6574\u3063\u3066\u3044\u3066\u3082\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u691c\u7d22\u610f\u56f3\u306b\u5408\u81f4\u3057\u306a\u3044\u30b3\u30f3\u30c6\u30f3\u30c4\u3067\u306f\u4e0a\u4f4d\u8868\u793a\u3082CV\u3082\u671b\u3081\u307e\u305b\u3093\u3002<\/p> <p>\u4ee5\u4e0b\u3067\u306f\u3001\u8a18\u4e8b\u5236\u4f5c\u306b\u304a\u3051\u308b\u57fa\u672c\u306e\u8003\u3048\u65b9\u304b\u3089\u3001\u6539\u5584\u30fb\u904b\u7528\u306e\u5b9f\u8df5\u624b\u6cd5\u307e\u3067\u30924\u3064\u306e\u89b3\u70b9\u304b\u3089\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p> <\/div> <h3 class=\"tt2\"><span class=\"ez-toc-section\" id=\"5-1_%E8%AA%AD%E8%80%85%E3%81%AE%E6%A4%9C%E7%B4%A2%E6%84%8F%E5%9B%B3%E3%81%AB%E5%BF%9C%E3%81%88%E3%82%8B%E8%A8%98%E4%BA%8B%E3%81%AE%E6%9B%B8%E3%81%8D%E6%96%B9\"><\/span>5-1. \u8aad\u8005\u306e\u691c\u7d22\u610f\u56f3\u306b\u5fdc\u3048\u308b\u8a18\u4e8b\u306e\u66f8\u304d\u65b9<span class=\"ez-toc-section-end\"><\/span><\/h3> <div class=\"banner\"><img decoding=\"async\" src=\"https:\/\/service.grannet.co.jp\/blog\/wp-content\/uploads\/2025\/08\/img-owned-media-seo5-1.jpg\" alt=\"\u8aad\u8005\u306e\u691c\u7d22\u610f\u56f3\u306b\u5fdc\u3048\u308b\u8a18\u4e8b\u306e\u66f8\u304d\u65b9\"><\/div> <div class=\"txtbox\"> <p>SEO\u8a18\u4e8b\u3067\u6700\u3082\u91cd\u8996\u3059\u3079\u304d\u306f\u3001\u300c\u691c\u7d22\u610f\u56f3\u306b\u3069\u3053\u307e\u3067\u5fdc\u3048\u3066\u3044\u308b\u304b\u300d\u3067\u3059\u3002\u305f\u3068\u3048\u3070\u300cWeb\u9762\u63a5 \u670d\u88c5\u300d\u3068\u3044\u3046\u30ad\u30fc\u30ef\u30fc\u30c9\u3067\u4e0a\u4f4d\u3092\u72d9\u3046\u5834\u5408\u3001\u5358\u306b\u300c\u30b9\u30fc\u30c4\u304c\u304a\u3059\u3059\u3081\u300d\u3068\u8ff0\u3079\u308b\u3060\u3051\u3067\u306f\u4e0d\u5341\u5206\u3067\u3059\u3002\u8aad\u8005\u304c\u672c\u5f53\u306b\u77e5\u308a\u305f\u3044\u306e\u306f\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u3053\u3068\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002<\/p> <div class=\"borderbox mb2em\"> <ul class=\"list_dot\"> <li>\u30ea\u30af\u30eb\u30fc\u30c8\u30b9\u30fc\u30c4\u3067\u554f\u984c\u306a\u3044\u304b<\/li> <li>\u30cd\u30af\u30bf\u30a4\u3084\u30e1\u30a4\u30af\u3001\u80cc\u666f\u306f\u3069\u3046\u3059\u3079\u304d\u304b<\/li> <li>\u7537\u6027\u30fb\u5973\u6027\u3067\u30de\u30ca\u30fc\u304c\u9055\u3046\u306e\u304b<\/li> <\/ul><\/div><p>\u3064\u307e\u308a\u3001<span class=\"txt_bold txt_red\">\u30ad\u30fc\u30ef\u30fc\u30c9\uff1d\u8aad\u8005\u306e\u300c\u554f\u3044\u300d\u3067\u3042\u308a\u3001\u8a18\u4e8b\u306f\u305d\u306e\u554f\u3044\u3078\u306e\u300c\u7b54\u3048\u300d\u3092\u5177\u4f53\u7684\u304b\u3064\u7db2\u7f85\u7684\u306b\u8fd4\u3059\u3082\u306e\u3067\u3042\u308b\u3079\u304d<\/span>\u3067\u3059\u3002\u305d\u306e\u305f\u3081\u306b\u306f\u3001\u4ee5\u4e0b\u306e\u70b9\u3092\u610f\u8b58\u3059\u308b\u3068\u3088\u3044\u3067\u3057\u3087\u3046\u3002<\/p> <div class=\"borderbox mb2em\"> <ul class=\"list_dot\"> <li>1\u8a18\u4e8b1\u30c6\u30fc\u30de\u3092\u8cab\u304f<\/li> <li>\u898b\u51fa\u3057\u3054\u3068\u306b1\u3064\u306e\u691c\u7d22\u610f\u56f3\u306b\u5bfe\u5fdc\u3055\u305b\u308b<\/li> <li>\u5192\u982d\u3067\u7d50\u8ad6\u3092\u63d0\u793a\u3057\u3001\u305d\u306e\u5f8c\u306b\u6839\u62e0\u30fb\u4e8b\u4f8b\u30fb\u88dc\u8db3\u3092\u5c55\u958b\u3059\u308b<\/li> <li>\u5b9f\u4f53\u9a13\u3084\u4e00\u6b21\u60c5\u5831\u3092\u3067\u304d\u308b\u3060\u3051\u542b\u3081\u308b<\/li> <\/ul><\/div><p>\u4e0a\u8a18\u3092\u610f\u8b58\u3059\u308b\u3053\u3068\u306b\u3088\u308a\u3001<span class=\"txt_bold\">\u8aad\u8005\u6e80\u8db3\u5ea6\u304c\u9ad8\u304f\u306a\u308b\u3060\u3051\u3067\u306a\u304f\u3001Google\u306e\u8a55\u4fa1\u8ef8\u3067\u3042\u308bE-E-A-T\u306b\u3082\u597d\u5f71\u97ff\u3092\u4e0e\u3048\u3089\u308c\u307e\u3059\u3002<\/span><\/p><\/div> <h3 class=\"tt2\"><span class=\"ez-toc-section\" id=\"5-2_%E6%A7%8B%E6%88%90%E6%A1%88%E3%83%BB%E8%A8%AD%E8%A8%88%E6%9B%B8%E3%81%AE%E4%BD%9C%E6%88%90%E3%83%9D%E3%82%A4%E3%83%B3%E3%83%88\"><\/span>5-2. \u69cb\u6210\u6848\u30fb\u8a2d\u8a08\u66f8\u306e\u4f5c\u6210\u30dd\u30a4\u30f3\u30c8<span class=\"ez-toc-section-end\"><\/span><\/h3> <div class=\"txtbox\"> <p>\u8a18\u4e8b\u5236\u4f5c\u306e\u8cea\u306f\u3001\u57f7\u7b46\u524d\u306e\u300c\u69cb\u6210\u300d\u306b\u3088\u3063\u30668\u5272\u304c\u6c7a\u307e\u308b\u3068\u3044\u3063\u3066\u3082\u904e\u8a00\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002SEO\u3092\u610f\u8b58\u3057\u305f\u8a18\u4e8b\u69cb\u6210\u3067\u306f\u3001\u4ee5\u4e0b\u306e\u6d41\u308c\u3067\u8a2d\u8a08\u3059\u308b\u306e\u304c\u57fa\u672c\u3067\u3059\u3002<\/p> <p class=\"mb0\"><span class=\"txt_size_big txt_bold\">\u69cb\u6210\u4f5c\u6210\u306e\u624b\u9806<\/span><\/p> <div class=\"borderbox mb2em\"> <ol class=\"list_num\"> <li>\u30bf\u30fc\u30b2\u30c3\u30c8\u3068\u691c\u7d22\u610f\u56f3\u3092\u660e\u78ba\u306b\u3059\u308b<\/li> <li>\u4e3b\u8981\u30ad\u30fc\u30ef\u30fc\u30c9\u3068\u95a2\u9023\u8a9e\u3092\u62bd\u51fa\uff08\u30b5\u30b8\u30a7\u30b9\u30c8\u3001\u518d\u691c\u7d22\u30ef\u30fc\u30c9\u306a\u3069\uff09<\/li> <li>\u898b\u51fa\u3057\u69cb\u6210\uff08H2\u30fbH3\uff09\u3092\u6c7a\u5b9a<\/li> <li>\u5c0e\u5165\u6587\u306e\u5f79\u5272\u3092\u660e\u78ba\u306b\uff08\u5171\u611f\uff0b\u7d50\u8ad6\uff0b\u8aad\u3080\u30e1\u30ea\u30c3\u30c8\uff09<\/li> <li>CTA\u3084\u5c0e\u7dda\u3092\u610f\u8b58\u3057\u305f\u69cb\u6210\u306b\u3059\u308b<\/li> <\/ol> <\/div><p>\u7279\u306b<span class=\"txt_bold\">H2\u898b\u51fa\u3057\u306f\u3001\u691c\u7d22\u610f\u56f3\u3092\u5206\u89e3\u3057\u305f\u5358\u4f4d\u3067\u914d\u7f6e\u3059\u308b\u306e\u304c\u539f\u5247<\/span>\u3067\u3059\u3002\u307e\u305f\u3001H3\u306f\u5177\u4f53\u4f8b\u3084\u5bfe\u7b56\u306a\u3069\u3001\u3088\u308a\u7c92\u5ea6\u3092\u7d30\u304b\u304f\u3057\u3066\u8aad\u8005\u7406\u89e3\u3092\u6df1\u3081\u308b\u5f79\u5272\u3092\u6301\u305f\u305b\u307e\u3059\u3002<\/p><p>\u3055\u3089\u306b\u3001YMYL\u30b8\u30e3\u30f3\u30eb\u3067\u306f\u533b\u5b66\u7684\u30fb\u6cd5\u5f8b\u7684\u306a\u88cf\u4ed8\u3051\u3084\u51fa\u5178\u60c5\u5831\u306e\u660e\u793a\u304c\u6c42\u3081\u3089\u308c\u308b\u305f\u3081\u3001<span class=\"txt_bold txt_red\">\u69cb\u6210\u6bb5\u968e\u3067\u30a8\u30d3\u30c7\u30f3\u30b9\u306e\u633f\u5165\u7b87\u6240\u3082\u8a2d\u8a08\u3057\u3066\u304a\u304f\u3053\u3068\u304c\u91cd\u8981<\/span>\u3067\u3059\u3002<\/p><\/div> <h3 class=\"tt2\"><span class=\"ez-toc-section\" id=\"5-3_%E5%88%9D%E6%9C%9F%E8%A8%98%E4%BA%8B%E3%83%BB%E3%83%AA%E3%83%A9%E3%82%A4%E3%83%88%E3%83%BBAB%E3%83%86%E3%82%B9%E3%83%88%E3%81%AB%E3%82%88%E3%82%8B%E6%94%B9%E5%96%84%E3%82%B5%E3%82%A4%E3%82%AF%E3%83%AB\"><\/span>5-3. \u521d\u671f\u8a18\u4e8b\u30fb\u30ea\u30e9\u30a4\u30c8\u30fbAB\u30c6\u30b9\u30c8\u306b\u3088\u308b\u6539\u5584\u30b5\u30a4\u30af\u30eb<span class=\"ez-toc-section-end\"><\/span><\/h3> <div class=\"txtbox\"> <p>\u4e00\u5ea6\u8a18\u4e8b\u3092\u516c\u958b\u3057\u3066\u3001\u305d\u308c\u3067\u5b8c\u6210\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2SEO\u3067\u306f\u3001<span class=\"txt_bold txt_red\">\u521d\u671f\u516c\u958b \u2192 \u691c\u7d22\u9806\u4f4d\u30fbCTR\u306e\u78ba\u8a8d \u2192 \u30ea\u30e9\u30a4\u30c8 \u2192 \u518d\u691c\u8a3c\u3068\u3044\u3046\u6539\u5584\u30b5\u30a4\u30af\u30eb\u3092\u56de\u3059\u3053\u3068\u3067\u3001\u7d99\u7d9a\u7684\u306a\u6210\u679c\u3092\u76ee\u6307\u3057\u307e\u3059<\/span>\u3002<\/p> <p class=\"mb0\"><span class=\"txt_size_big txt_bold\">\u6539\u5584\u30b5\u30a4\u30af\u30eb\u306e\u4f8b\uff08\u30ea\u30e9\u30a4\u30c8\u5bfe\u8c61\u306e\u5224\u65ad\u57fa\u6e96\uff09<\/span><\/p> <div class=\"borderbox mb2em\"> <ul class=\"list_dot\"> <li>\u63b2\u8f093\u304b\u6708\u5f8c\u306e\u691c\u7d22\u9806\u4f4d\u304c11\u301c30\u4f4d\u570f\u5185\uff1a\u30c6\u30b3\u5165\u308c\u306e\u30c1\u30e3\u30f3\u30b9\u5927<\/li> <li>CTR\u304c1\uff05\u672a\u6e80\u306e\u30bf\u30a4\u30c8\u30eb\uff1a\u30bf\u30a4\u30c8\u30eb\u6539\u5584\u3092\u691c\u8a0e<\/li> <li>CV\u7387\u304c\u4f4e\u3044\u8a18\u4e8b\uff1aCTA\u914d\u7f6e\u3084\u5c0e\u7dda\u306e\u898b\u76f4\u3057\u3001UI\u6539\u5584<\/li> <\/ul> <\/div> <p>\u6539\u5584\u5185\u5bb9\u3068\u3057\u3066\u306f\u3001\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u65bd\u7b56\u304c\u6709\u52b9\u3067\u3059\u3002<\/p> <div class=\"borderbox mb2em\"> <ul class=\"list_dot\"> <li>\u69cb\u6210\u306e\u898b\u76f4\u3057\uff08\u3088\u308a\u691c\u7d22\u610f\u56f3\u306b\u5373\u3059\u5f62\u306b\uff09<\/li> <li>\u30bf\u30a4\u30c8\u30eb\u30fb\u30c7\u30a3\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u306e\u30ea\u30e9\u30a4\u30c8<\/li> <li>\u898b\u51fa\u3057\u306e\u5f37\u5316\uff08H2\u2192H3\u5206\u5272\u3001\u8981\u70b9\u306e\u660e\u793a\uff09<\/li> <li>AB\u30c6\u30b9\u30c8\u306b\u3088\u308bCTA\u914d\u7f6e\u30fb\u8868\u73fe\u306e\u6bd4\u8f03\u691c\u8a3c<\/li> <\/ul> <\/div> Google\u30b5\u30fc\u30c1\u30b3\u30f3\u30bd\u30fc\u30eb\u3084GA4\u3092\u6d3b\u7528\u3057\u3001<span class=\"txt_bold\">\u6570\u5024\u3092\u6839\u62e0\u306b\u3057\u305f\u6539\u5584\u5224\u65ad\u304c\u3067\u304d\u308b\u4ed5\u7d44\u307f\u3092\u4f5c\u308b\u3053\u3068\u304c\u3001\u904b\u7528\u4e0a\u306e\u30dd\u30a4\u30f3\u30c8<\/span>\u3067\u3059\u3002<\/div> <h3 class=\"tt2\"><span class=\"ez-toc-section\" id=\"5-4_YMYL%E9%A0%98%E5%9F%9F%E3%81%AB%E3%81%8A%E3%81%91%E3%82%8B%E6%B3%A8%E6%84%8F%E7%82%B9%E3%81%A8%E5%93%81%E8%B3%AA%E6%8B%85%E4%BF%9D\"><\/span>5-4. YMYL\u9818\u57df\u306b\u304a\u3051\u308b\u6ce8\u610f\u70b9\u3068\u54c1\u8cea\u62c5\u4fdd<span class=\"ez-toc-section-end\"><\/span><\/h3> <div class=\"txtbox\"> <p>\u533b\u7642\u30fb\u5065\u5eb7\u30fb\u91d1\u878d\u30fb\u6cd5\u5f8b\u306a\u3069\u306e\u5206\u91ce\u3067\u306f\u3001\u3044\u308f\u3086\u308b\u300cYMYL\uff08Your Money or Your Life\uff09\u300d\u306b\u8a72\u5f53\u3059\u308b\u305f\u3081\u3001\u7279\u306b\u9ad8\u3044\u54c1\u8cea\u3068\u4fe1\u983c\u6027\u304c\u6c42\u3081\u3089\u308c\u307e\u3059\u3002<\/p> <p class=\"mb0\"><span class=\"txt_size_big txt_bold\">YMYL\u8a18\u4e8b\u306e\u6ce8\u610f\u70b9<\/span><\/p> <div class=\"borderbox mb2em\"> <ul class=\"list_dot\"> <li>\u533b\u5e2b\u30fb\u5c02\u9580\u5bb6\u30fb\u58eb\u696d\u306a\u3069\u306e\u76e3\u4fee\u4f53\u5236\u306e\u660e\u793a<\/li> <li>\u8457\u8005\u60c5\u5831\u306e\u516c\u958b\uff08\u7d4c\u6b74\u30fb\u4fdd\u6709\u8cc7\u683c\uff09<\/li> <li>\u51fa\u5178\u306e\u660e\u8a18\uff08\u653f\u5e9c\u30fb\u5b66\u4f1a\u306a\u3069\u4e00\u6b21\u60c5\u5831\u30bd\u30fc\u30b9\uff09<\/li> <li>\u63a8\u5968\u8868\u73fe\u306e\u614e\u91cd\u306a\u9078\u629e\uff08\u4f8b\uff1a\u300c\u6cbb\u308b\u300d\u300c\u5b8c\u6cbb\u3059\u308b\u300d\u306fNG\uff09<\/li> <\/ul> <\/div> <p>Google\u306f2022\u5e74\u4ee5\u964d\u3001YMYL\u9818\u57df\u3067\u306e\u30e9\u30f3\u30ad\u30f3\u30b0\u8a55\u4fa1\u306b\u304a\u3044\u3066\u5b9f\u7e3e\u30fb\u4fe1\u983c\u30fb\u7d4c\u9a13\u306e\u88cf\u4ed8\u3051\u3092\u3055\u3089\u306b\u91cd\u8996\u3057\u3066\u304a\u308a\u3001<span class=\"txt_bold txt_red\">\u5185\u5bb9\u304c\u540c\u3058\u3067\u3082\u300c\u8ab0\u304c\u66f8\u3044\u305f\u304b\u300d\u300c\u3069\u3053\u304c\u904b\u55b6\u3057\u3066\u3044\u308b\u304b\u300d\u3067\u5927\u304d\u304f\u9806\u4f4d\u304c\u5909\u52d5<\/span>\u3057\u307e\u3059\u3002<\/p><p>\u305d\u306e\u305f\u3081\u3001\u8a18\u4e8b\u305d\u306e\u3082\u306e\u306e\u8a2d\u8a08\u3060\u3051\u3067\u306a\u304f\u3001<span class=\"txt_bold\">\u76e3\u4fee\u8005\u9078\u5b9a\u3084\u7de8\u96c6\u4f53\u5236\u306e\u6574\u5099\u3082\u30e1\u30c7\u30a3\u30a2\u3068\u3057\u3066\u306e\u54c1\u8cea\u62c5\u4fdd\u306b\u6b20\u304b\u305b\u307e\u305b\u3093\u3002<\/span><\/p><\/div> <!-- 6 --> <h2 class=\"tt1\"><span class=\"ez-toc-section\" id=\"6_%E9%81%8B%E7%94%A8%E3%83%95%E3%82%A7%E3%83%BC%E3%82%BA%E3%81%A7%E6%8A%BC%E3%81%95%E3%81%88%E3%82%8B%E3%81%B9%E3%81%8DSEO%E6%96%BD%E7%AD%96\"><\/span>6. \u904b\u7528\u30d5\u30a7\u30fc\u30ba\u3067\u62bc\u3055\u3048\u308b\u3079\u304dSEO\u65bd\u7b56<span class=\"ez-toc-section-end\"><\/span><\/h2> <div class=\"txtbox\"> <p>\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2SEO\u306f\u3001\u516c\u958b\u3057\u3066\u7d42\u308f\u308a\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u516c\u958b\u5f8c\u306e\u904b\u7528\u3053\u305d\u304c\u6210\u679c\u3092\u5de6\u53f3\u3059\u308b\u30d5\u30a7\u30fc\u30ba\u3067\u3059\u3002\u7d99\u7d9a\u7684\u306b\u52b9\u679c\u3092\u51fa\u3059\u305f\u3081\u306b\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u884c\u52d5\u3084\u691c\u7d22\u9806\u4f4d\u306e\u5909\u5316\u3092\u3082\u3068\u306b\u65bd\u7b56\u3092\u898b\u76f4\u3057\u3001\u30a2\u30c3\u30d7\u30c7\u30fc\u30c8\u3057\u7d9a\u3051\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p> <p>\u3053\u3053\u3067\u306f\u3001\u904b\u7528\u30d5\u30a7\u30fc\u30ba\u306b\u304a\u3044\u3066\u7279\u306b\u91cd\u8981\u306a4\u3064\u306eSEO\u65bd\u7b56\u3092\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p> <\/div> <h3 class=\"tt2\"><span class=\"ez-toc-section\" id=\"6-1_Google%E3%82%B5%E3%83%BC%E3%83%81%E3%82%B3%E3%83%B3%E3%82%BD%E3%83%BC%E3%83%AB%E3%83%BBGA4%E3%81%A7%E3%81%AE%E3%83%87%E3%83%BC%E3%82%BF%E5%88%86%E6%9E%90\"><\/span>6-1. Google\u30b5\u30fc\u30c1\u30b3\u30f3\u30bd\u30fc\u30eb\u30fbGA4\u3067\u306e\u30c7\u30fc\u30bf\u5206\u6790<span class=\"ez-toc-section-end\"><\/span><\/h3> <div class=\"txtbox\"> <p>\u307e\u305a\u57fa\u672c\u3068\u306a\u308b\u306e\u304c\u3001\u6570\u5024\u306b\u57fa\u3065\u3044\u305f\u30e1\u30c7\u30a3\u30a2\u904b\u7528\u3067\u3059\u3002Google\u30b5\u30fc\u30c1\u30b3\u30f3\u30bd\u30fc\u30eb\uff08GSC\uff09\u3068Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b94\uff08GA4\uff09\u3092\u7528\u3044\u308b\u3053\u3068\u3067\u3001\u691c\u7d22\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3084\u30e6\u30fc\u30b6\u30fc\u306e\u884c\u52d5\u3092\u53ef\u8996\u5316\u3067\u304d\u307e\u3059\u3002<\/p> <p class=\"mb0\"><span class=\"txt_size_big txt_bold\">\u30b5\u30fc\u30c1\u30b3\u30f3\u30bd\u30fc\u30eb\u3067\u78ba\u8a8d\u3059\u3079\u304d\u6307\u6a19<\/span><\/p> <div class=\"borderbox mb2em\"> <ul class=\"list_dot\"> <li>\u5e73\u5747\u63b2\u8f09\u9806\u4f4d\u3068\u5909\u52d5\u50be\u5411<\/li> <li>\u30af\u30ea\u30c3\u30af\u7387\uff08CTR\uff09<\/li> <li>\u30af\u30a8\u30ea\u3054\u3068\u306e\u8868\u793a\u56de\u6570\u3068\u6d41\u5165\u6570<\/li> <li>\u691c\u7d22\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u306e\u4f4e\u4e0b\u3084\u4e0a\u6607\u50be\u5411\u306e\u3042\u308b\u8a18\u4e8b<\/li> <\/ul><\/div><p>\u3053\u308c\u306b\u3088\u308a\u3001\u300c\u9806\u4f4d\u306f\u9ad8\u3044\u306e\u306b\u30af\u30ea\u30c3\u30af\u3055\u308c\u306a\u3044\uff1d\u30bf\u30a4\u30c8\u30eb\u306e\u6539\u5584\u4f59\u5730\u304c\u3042\u308b\u300d\u300cCTR\u306f\u826f\u3044\u304cCV\u3057\u306a\u3044\uff1d\u5c0e\u7dda\u6539\u5584\u304c\u5fc5\u8981\u300d\u3068\u3044\u3063\u305f\u5177\u4f53\u7684\u306a\u30a2\u30af\u30b7\u30e7\u30f3\u304c\u898b\u3048\u3066\u304d\u307e\u3059\u3002<\/p><p class=\"mb0\"><span class=\"txt_size_big txt_bold\">GA4\u3067\u78ba\u8a8d\u3059\u3079\u304d\u6307\u6a19<\/span><\/p> <div class=\"borderbox mb2em\"> <ul class=\"list_dot\"> <li>\u76f4\u5e30\u7387\u30fb\u96e2\u8131\u7387<\/li> <li>\u30b9\u30af\u30ed\u30fc\u30eb\u7387\u30fb\u5e73\u5747\u6ede\u5728\u6642\u9593<\/li> <li>\u30da\u30fc\u30b8\u5225CV\u6570\u3068\u305d\u306e\u5c0e\u7dda<\/li> <\/ul><\/div><p><span class=\"txt_bold txt_red\">GSC\u3068GA4\u3092\u7d44\u307f\u5408\u308f\u305b\u308b\u3053\u3068\u3067\u3001\u691c\u7d22\u6d41\u5165\u2192\u30b3\u30f3\u30c6\u30f3\u30c4\u63a5\u89e6\u2192CV\u3068\u3044\u3046\u4e00\u9023\u306e\u30e6\u30fc\u30b6\u30fc\u884c\u52d5\u3092\u628a\u63e1\u3057\u3001\u30dc\u30c8\u30eb\u30cd\u30c3\u30af\u306e\u7279\u5b9a\u3068\u6539\u5584\u65bd\u7b56\u7acb\u6848\u304c\u53ef\u80fd<\/span>\u306b\u306a\u308a\u307e\u3059\u3002<\/p><\/div><h3 class=\"tt2\"><span class=\"ez-toc-section\" id=\"6-2_CV%E3%81%AB%E3%81%A4%E3%81%AA%E3%81%92%E3%82%8B%E5%B0%8E%E7%B7%9A%E8%A8%AD%E8%A8%88%E3%81%A8UI%E6%94%B9%E5%96%84\"><\/span>6-2. CV\u306b\u3064\u306a\u3052\u308b\u5c0e\u7dda\u8a2d\u8a08\u3068UI\u6539\u5584<span class=\"ez-toc-section-end\"><\/span><\/h3> <div class=\"txtbox\"> <p>SEO\u3067\u6d41\u5165\u3092\u96c6\u3081\u308b\u3060\u3051\u3067\u306f\u6210\u679c\u3068\u306f\u3044\u3048\u307e\u305b\u3093\u3002\u5927\u5207\u306a\u306e\u306f\u3001\u8a18\u4e8b\u3092\u8aad\u3093\u3060\u5148\u306b\u3042\u308b\u300c\u6b21\u306e\u884c\u52d5\uff08\uff1d\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\uff09\u300d\u306b\u81ea\u7136\u306b\u3064\u306a\u3052\u308b\u8a2d\u8a08\u3067\u3059\u3002<\/p> <p class=\"mb0\"><span class=\"txt_size_big txt_bold\">\u3088\u304f\u3042\u308b\u5c0e\u7dda\u8a2d\u8a08\u306e\u8ab2\u984c<\/span><\/p> <div class=\"borderbox mb2em\"> <ul class=\"list_dot\"> <li>CTA\uff08\u554f\u3044\u5408\u308f\u305b\u30fb\u8cc7\u6599DL\uff09\u306e\u8a2d\u7f6e\u304c\u76ee\u7acb\u305f\u306a\u3044\uff0f\u5510\u7a81\u3059\u304e\u308b<\/li> <li>\u8a18\u4e8b\u5185\u5bb9\u3068CTA\u304c\u4e00\u81f4\u3057\u3066\u3044\u306a\u3044<\/li> <li>\u30b9\u30de\u30db\u8868\u793a\u3067CTA\u304c\u898b\u3048\u3065\u3089\u3044\u3001\u30da\u30fc\u30b8\u304c\u91cd\u3044<\/li> <\/ul><\/div><p class=\"mb0\"><span class=\"txt_size_big txt_bold\">\u6539\u5584\u306e\u65b9\u5411\u6027<\/span><\/p> <div class=\"borderbox mb2em\"> <ul class=\"list_dot\"> <li>\u8a18\u4e8b\u4e0b\u90e8\u306b\u95a2\u9023\u8a18\u4e8b\u3084\u30d4\u30e9\u30fc\u30da\u30fc\u30b8\u3078\u306e\u30ea\u30f3\u30af\u3092\u8a2d\u7f6e\u3057\u3001\u56de\u904a\u6027\u3092\u9ad8\u3081\u308b<\/li> <li>CTA\u306f\u5185\u5bb9\u3068\u95a2\u9023\u6027\u306e\u3042\u308b\u3082\u306e\u3092\u6587\u8108\u5185\u3067\u81ea\u7136\u306b\u914d\u7f6e<\/li> <li>\u30dc\u30bf\u30f3\u306e\u8272\u30fb\u6587\u8a00\u30fb\u914d\u7f6e\u4f4d\u7f6e\u3092AB\u30c6\u30b9\u30c8\u3057\u3066\u6700\u9069\u5316<\/li> <li>\u30d5\u30a9\u30fc\u30e0\u306e\u5165\u529b\u9805\u76ee\u306f\u53ef\u80fd\u306a\u9650\u308a\u524a\u6e1b\u3057\u3001\u96e2\u8131\u3092\u9632\u6b62<\/li> <\/ul><\/div><p>\u307e\u305f\u3001<span class=\"txt_bold txt_red\">UI\u6539\u5584\u306fUX\u5411\u4e0a\u3060\u3051\u3067\u306a\u304f\u3001Google\u306e\u8a55\u4fa1\u306b\u3082\u95a2\u308f\u308b\u30da\u30fc\u30b8\u30a8\u30af\u30b9\u30da\u30ea\u30a8\u30f3\u30b9\u6307\u6a19\uff08Core Web Vitals\uff09\u306b\u76f4\u7d50\u3059\u308b\u305f\u3081\u3001\u6280\u8853\u7684\u6539\u5584\u3082\u4e26\u884c\u3057\u3066\u884c\u3046\u3053\u3068\u304c\u671b\u307e\u3057\u3044<\/span>\u3067\u3059\u3002<\/p><\/div><h3 class=\"tt2\"><span class=\"ez-toc-section\" id=\"6-3_%E8%87%AA%E7%84%B6%E3%81%AA%E8%A2%AB%E3%83%AA%E3%83%B3%E3%82%AF%E7%8D%B2%E5%BE%97%E3%81%A8SNS%E9%80%A3%E6%90%BA\"><\/span>6-3. \u81ea\u7136\u306a\u88ab\u30ea\u30f3\u30af\u7372\u5f97\u3068SNS\u9023\u643a<span class=\"ez-toc-section-end\"><\/span><\/h3> <div class=\"txtbox\"> <p>\u5916\u90e8\u304b\u3089\u306e\u88ab\u30ea\u30f3\u30af\uff08\u30d0\u30c3\u30af\u30ea\u30f3\u30af\uff09\u306f\u3001\u73fe\u5728\u3067\u3082SEO\u306b\u304a\u3044\u3066\u91cd\u8981\u306a\u30e9\u30f3\u30ad\u30f3\u30b0\u8981\u7d20\u306e1\u3064\u3068\u3055\u308c\u3066\u3044\u307e\u3059\u3002\u3068\u306f\u3044\u3048\u3001\u610f\u56f3\u7684\u306b\u30ea\u30f3\u30af\u3092\u96c6\u3081\u308b\u3053\u3068\u306f\u30ea\u30b9\u30af\u3092\u4f34\u3046\u305f\u3081\u3001\u81ea\u7136\u306a\u62e1\u6563\u3092\u4fc3\u3059\u8a2d\u8a08\u304c\u5fc5\u8981\u3067\u3059\u3002<\/p> <p class=\"mb0\"><span class=\"txt_size_big txt_bold\">\u88ab\u30ea\u30f3\u30af\u3092\u5f97\u308b\u305f\u3081\u306e\u5de5\u592b<\/span><\/p> <div class=\"borderbox mb2em\"> <ul class=\"list_dot\"> <li>\u696d\u754c\u306e\u7d71\u8a08\u30c7\u30fc\u30bf\u3084\u4e00\u6b21\u60c5\u5831\u3092\u542b\u3093\u3060\u300c\u30b7\u30a7\u30a2\u3055\u308c\u3084\u3059\u3044\u300d\u8a18\u4e8b\u3092\u7528\u610f<\/li> <li>SNS\u3084\u30e1\u30eb\u30de\u30ac\u3067\u306e\u62e1\u6563\u3092\u524d\u63d0\u3068\u3057\u305f\u300c\u30bf\u30a4\u30c8\u30eb\u8a2d\u8a08\u300d\u300c\u30b5\u30e0\u30cd\u30a4\u30eb\u8a2d\u8a08\u300d<\/li> <li>\u81ea\u793e\u30b5\u30fc\u30d3\u30b9\u306e\u6d3b\u7528\u4e8b\u4f8b\u306a\u3069\u3001\u4ed6\u793e\u304c\u5f15\u7528\u3057\u3084\u3059\u3044\u69cb\u6210\u3084\u5185\u5bb9\u306b\u3059\u308b<\/li> <\/ul><\/div><p>\u307e\u305f\u3001<span class=\"txt_bold txt_red\">X\uff08\u65e7Twitter\uff09\u3084LinkedIn\u3001note\u306a\u3069\u30bf\u30fc\u30b2\u30c3\u30c8\u5c64\u304c\u96c6\u307e\u308bSNS\u3068\u9023\u643a\u3057\u3001\u8a18\u4e8b\u306e\u9732\u51fa\u6a5f\u4f1a\u3092\u5897\u3084\u3059\u65bd\u7b56\u3082\u3001SEO\u3068\u9023\u52d5\u3059\u308b\u52d5\u304d\u3068\u3057\u3066\u91cd\u8981<\/span>\u3067\u3059\u3002<\/p><p>UGC\uff08\u30e6\u30fc\u30b6\u30fc\u751f\u6210\u30b3\u30f3\u30c6\u30f3\u30c4\uff09\u3068\u306e\u63a5\u70b9\u3092\u4f5c\u308b\u3053\u3068\u3067\u3001\u4fe1\u983c\u6027\u3068\u8a71\u984c\u6027\u306e\u4e21\u65b9\u304c\u5411\u4e0a\u3057\u3001\u81ea\u7136\u30ea\u30f3\u30af\u306e\u7372\u5f97\u306b\u3064\u306a\u304c\u308a\u307e\u3059\u3002<\/p><\/div><h3 class=\"tt2\"><span class=\"ez-toc-section\" id=\"6-4_%E5%AE%9A%E6%9C%9F%E7%9A%84%E3%81%AA%E3%83%AA%E3%83%A9%E3%82%A4%E3%83%88%E3%81%A8%E9%A0%86%E4%BD%8D%E3%83%81%E3%82%A7%E3%83%83%E3%82%AF%E3%81%AE%E7%BF%92%E6%85%A3%E5%8C%96\"><\/span>6-4. \u5b9a\u671f\u7684\u306a\u30ea\u30e9\u30a4\u30c8\u3068\u9806\u4f4d\u30c1\u30a7\u30c3\u30af\u306e\u7fd2\u6163\u5316<span class=\"ez-toc-section-end\"><\/span><\/h3> <div class=\"txtbox\"> <p>\u30b3\u30f3\u30c6\u30f3\u30c4\u306f\u4e00\u5ea6\u4f5c\u3063\u3066\u7d42\u308f\u308a\u3067\u306f\u306a\u304f\u3001<span class=\"txt_bold txt_red\">\u691c\u7d22\u7d50\u679c\u3084\u30cb\u30fc\u30ba\u306e\u5909\u5316\u306b\u5408\u308f\u305b\u3066\u30ea\u30e9\u30a4\u30c8\u30fb\u6700\u9069\u5316\u3057\u7d9a\u3051\u308b\u3053\u3068\u304c\u91cd\u8981<\/span>\u3067\u3059\u3002<\/p> <p class=\"mb0\"><span class=\"txt_size_big txt_bold\">\u30ea\u30e9\u30a4\u30c8\u306e\u5224\u65ad\u57fa\u6e96<\/span><\/p> <div class=\"borderbox mb2em\"> <ul class=\"list_dot\"> <li>\u9806\u4f4d\u304c11\u301c30\u4f4d\u3067\u6a2a\u3070\u3044\u306e\u8a18\u4e8b<\/li> <li>\u4ee5\u524d\u3088\u308a\u9806\u4f4d\u30fbCTR\u304c\u843d\u3061\u3066\u3044\u308b\u8a18\u4e8b<\/li> <li>\u691c\u7d22\u30af\u30a8\u30ea\u306b\u5bfe\u3059\u308b\u7db2\u7f85\u6027\u3084\u65b0\u9bae\u3055\u306b\u6b20\u3051\u308b\u5185\u5bb9<\/li> <\/ul><\/div> <p class=\"mb0\"><span class=\"txt_size_big txt_bold\">\u30ea\u30e9\u30a4\u30c8\u306e\u5177\u4f53\u7b56<\/span><\/p> <div class=\"borderbox mb2em\"> <ul class=\"list_dot\"> <li><span class=\"txt_size_big txt_bold\">\u60c5\u5831\u66f4\u65b0\uff1a<\/span>\u6700\u65b0\u60c5\u5831\u3084\u5236\u5ea6\u6539\u6b63\u306e\u53cd\u6620<\/li> <li><span class=\"txt_size_big txt_bold\">\u69cb\u6210\u6539\u5584\uff1a<\/span>\u691c\u7d22\u610f\u56f3\u3068\u5408\u81f4\u3059\u308b\u3088\u3046\u898b\u51fa\u3057\u3092\u5909\u66f4<\/li> <li><span class=\"txt_size_big txt_bold\">\u5185\u5bb9\u8ffd\u52a0\uff1a<\/span>\u4e0d\u8db3\u3057\u3066\u3044\u308b\u89b3\u70b9\u3092\u88dc\u5f37\u3001\u56f3\u8868\u3092\u8ffd\u52a0<\/li> <li><span class=\"txt_size_big txt_bold\">\u30bf\u30a4\u30c8\u30eb\u898b\u76f4\u3057\uff1a<\/span>CTR\u6539\u5584\u306e\u305f\u3081\u306e\u6587\u8a00\u8abf\u6574<\/li> <\/ul><\/div><p>\u307e\u305f\u3001\u30ea\u30e9\u30a4\u30c8\u306f\u201c\u904e\u5270\u306b\u884c\u308f\u306a\u3044\u201d\u3053\u3068\u3082\u30dd\u30a4\u30f3\u30c8\u3067\u3059\u3002<span class=\"txt_bold\">\u5b89\u5b9a\u3057\u3066\u4e0a\u4f4d\u3092\u53d6\u308c\u3066\u3044\u308b\u8a18\u4e8b\u306f\u3001\u89e6\u3089\u305a\u306b\u4fdd\u5b88\u904b\u7528\u3068\u3059\u308b\u5224\u65ad\u3082\u91cd\u8981<\/span>\u306b\u306a\u308a\u307e\u3059\u3002<\/p><\/div> <!-- 7 --> <h2 class=\"tt1\"><span class=\"ez-toc-section\" id=\"7_%E3%82%AA%E3%82%A6%E3%83%B3%E3%83%89%E3%83%A1%E3%83%87%E3%82%A3%E3%82%A2SEO%E3%81%AE%E5%A4%B1%E6%95%97%E4%BE%8B%E3%81%A8%E5%9B%9E%E9%81%BF%E7%AD%96\"><\/span>7. \u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2SEO\u306e\u5931\u6557\u4f8b\u3068\u56de\u907f\u7b56<span class=\"ez-toc-section-end\"><\/span><\/h2> <div class=\"txtbox\"> <p>\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2SEO\u306f\u3001\u3046\u307e\u304f\u904b\u7528\u3059\u308c\u3070\u4e2d\u9577\u671f\u7684\u306b\u9ad8\u3044\u6210\u679c\u3092\u4e0a\u3052\u3089\u308c\u308b\u65bd\u7b56\u3067\u3059\u304c\u3001\u6226\u7565\u3084\u904b\u7528\u4f53\u5236\u3092\u8aa4\u308b\u3068\u3001\u6642\u9593\u3068\u52b4\u529b\u3092\u304b\u3051\u3066\u3082\u7d50\u679c\u304c\u51fa\u306a\u3044\u4e8b\u614b\u306b\u9665\u308b\u3053\u3068\u3082\u3042\u308a\u307e\u3059\u3002<\/p> <p>\u4ee5\u4e0b\u3067\u306f\u3001\u3088\u304f\u3042\u308b\u5931\u6557\u30d1\u30bf\u30fc\u30f3\u30923\u3064\u7d39\u4ecb\u3057\u3001\u305d\u306e\u539f\u56e0\u3068\u56de\u907f\u7b56\u3092\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p> <\/div> <h3 class=\"tt2\"><span class=\"ez-toc-section\" id=\"7-1_%E3%82%AD%E3%83%BC%E3%83%AF%E3%83%BC%E3%83%89%E6%88%A6%E7%95%A5%E3%81%AA%E3%81%97%E3%81%AB%E8%A8%98%E4%BA%8B%E3%82%92%E9%87%8F%E7%94%A3%E3%81%97%E3%81%9F%E3%82%B1%E3%83%BC%E3%82%B9\"><\/span>7-1. \u30ad\u30fc\u30ef\u30fc\u30c9\u6226\u7565\u306a\u3057\u306b\u8a18\u4e8b\u3092\u91cf\u7523\u3057\u305f\u30b1\u30fc\u30b9<span class=\"ez-toc-section-end\"><\/span><\/h3> <div class=\"txtbox\"> <p>\u6700\u3082\u591a\u3044\u5931\u6557\u306e1\u3064\u304c\u3001<span class=\"txt_bold txt_red\">\u30ad\u30fc\u30ef\u30fc\u30c9\u8a2d\u8a08\u3092\u305b\u305a\u300c\u306a\u3093\u3068\u306a\u304f\u8a71\u984c\u306b\u306a\u308a\u305d\u3046\u306a\u30c6\u30fc\u30de\u300d\u3067\u8a18\u4e8b\u3092\u91cf\u7523\u3057\u3066\u3057\u307e\u3046\u30d1\u30bf\u30fc\u30f3<\/span>\u3067\u3059\u3002<\/p> <p class=\"mb0\"><span class=\"txt_size_big txt_bold\">\u5b9f\u4f8b<\/span><\/p> <div class=\"borderbox mb2em\"> <ul class=\"list_dot\"> <li>\u300c\u793e\u5185\u306e\u6210\u529f\u4e8b\u4f8b\u3092\u7d39\u4ecb\u3057\u3088\u3046\u300d\u3068\u6c7a\u3081\u305f\u304c\u3001\u691c\u7d22\u3055\u308c\u308b\u898b\u8fbc\u307f\u304c\u306a\u3044\u30c6\u30fc\u30de\u3060\u3063\u305f<\/li> <li>\u30da\u30eb\u30bd\u30ca\u3084\u691c\u7d22\u30d5\u30a7\u30fc\u30ba\u3092\u8003\u616e\u305b\u305a\u3001\u6d45\u304f\u5e83\u3044\u8a18\u4e8b\u3070\u304b\u308a\u3092\u5236\u4f5c<\/li> <li>\u30ab\u30c6\u30b4\u30ea\u69cb\u6210\u304c\u30d0\u30e9\u30d0\u30e9\u3067\u3001\u5c02\u9580\u6027\u304cGoogle\u306b\u4f1d\u308f\u3089\u306a\u304b\u3063\u305f<\/li> <\/ul><\/div><p class=\"mb0\"><span class=\"txt_size_big txt_bold\">\u56de\u907f\u7b56<\/span><\/p> <div class=\"borderbox mb2em\"> <ul class=\"list_dot\"> <li>\u8a18\u4e8b\u5236\u4f5c\u524d\u306b\u5fc5\u305a\u30ad\u30fc\u30ef\u30fc\u30c9\u8abf\u67fb\u30fb\u691c\u7d22\u610f\u56f3\u5206\u6790\u3092\u5b9f\u65bd\u3059\u308b<\/li> <li>Google\u30b5\u30b8\u30a7\u30b9\u30c8\u3084People Also Ask\uff08\u95a2\u9023\u8cea\u554f\uff09\u3092\u6d3b\u7528\u3059\u308b<\/li> <li>\u30b3\u30f3\u30c6\u30f3\u30c4\u8a2d\u8a08\u306b\u306f\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u306b\u6cbf\u3063\u305f\u69cb\u6210\u8868\u3092\u4f5c\u6210\u3059\u308b<\/li> <\/ul><\/div><\/div> <h3 class=\"tt2\"><span class=\"ez-toc-section\" id=\"7-2_%E6%9B%B4%E6%96%B0%E3%81%8C%E6%AD%A2%E3%81%BE%E3%82%8A%E8%A9%95%E4%BE%A1%E3%82%92%E8%90%BD%E3%81%A8%E3%81%97%E3%81%9F%E4%BE%8B\"><\/span>7-2. \u66f4\u65b0\u304c\u6b62\u307e\u308a\u8a55\u4fa1\u3092\u843d\u3068\u3057\u305f\u4f8b<span class=\"ez-toc-section-end\"><\/span><\/h3> <div class=\"txtbox\"> <p>\u305b\u3063\u304b\u304f\u69cb\u7bc9\u3057\u305f\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u3067\u3082\u3001\u66f4\u65b0\u304c\u6b62\u307e\u308b\u3068\u691c\u7d22\u9806\u4f4d\u304c\u5f90\u3005\u306b\u4e0b\u304c\u3063\u3066\u3044\u304f\u50be\u5411\u304c\u3042\u308a\u307e\u3059\u3002<span class=\"txt_bold txt_red\">\u7279\u306bYMYL\u30b8\u30e3\u30f3\u30eb\u3067\u306f\u3001\u60c5\u5831\u306e\u9bae\u5ea6\u304c\u4fe1\u983c\u6027\u306b\u76f4\u7d50\u3059\u308b\u305f\u3081\u3001\u653e\u7f6e\u3055\u308c\u305f\u30e1\u30c7\u30a3\u30a2\u306f\u8a55\u4fa1\u304c\u4e0b\u304c\u308a\u3084\u3059\u3044<\/span>\u3067\u3059\u3002<\/p> <p class=\"mb0\"><span class=\"txt_size_big txt_bold\">\u5b9f\u4f8b<\/span><\/p> <div class=\"borderbox mb2em\"> <ul class=\"list_dot\"> <li>\u30bd\u30fc\u30b9\u4e0d\u8db3\u3067\u534a\u5e74\u4ee5\u4e0a\u66f4\u65b0\u304c\u6b62\u307e\u308b<\/li> <li>\u6700\u65b0\u60c5\u5831\u3078\u306e\u66f4\u65b0\u304c\u884c\u308f\u308c\u305a\u3001\u8aad\u8005\u304b\u3089\u306e\u4fe1\u983c\u3092\u640d\u306a\u3046<\/li> <li>Google\u304b\u3089\u300c\u6b7b\u3093\u3060\u30b5\u30a4\u30c8\u300d\u3068\u898b\u306a\u3055\u308c\u308b<\/li> <\/ul><\/div><p>SEO\u306f\u7d99\u7d9a\u6027\u304c\u8a55\u4fa1\u306b\u5927\u304d\u304f\u95a2\u308f\u308b\u305f\u3081\u3001<span class=\"txt_bold\">\u300c\u5b9a\u671f\u66f4\u65b0\u3055\u308c\u3066\u3044\u308b\u304b\u300d\u300c\u6700\u65b0\u60c5\u5831\u3092\u53cd\u6620\u3057\u3066\u3044\u308b\u304b\u300d\u306f\u660e\u78ba\u306a\u8a55\u4fa1\u8ef8\u306e1\u3064<\/span>\u3067\u3059\u3002<\/p><p class=\"mb0\"><span class=\"txt_size_big txt_bold\">\u56de\u907f\u7b56<\/span><\/p> <div class=\"borderbox mb2em\"> <ul class=\"list_dot\"> <li>\u67081\u301c2\u672c\u4ee5\u4e0a\u306e\u66f4\u65b0\u8a08\u753b\u3092\u7acb\u3066\u3001\u5fc5\u305a\u904b\u7528\u62c5\u5f53\u3092\u660e\u78ba\u306b\u3059\u308b<\/li> <li>\u691c\u7d22\u4e0a\u4f4d\u3092\u7dad\u6301\u3057\u3066\u3044\u308b\u8a18\u4e8b\u3067\u3082\u3001\u66f4\u65b0\u65e5\u3068\u4e2d\u8eab\u3092\u898b\u76f4\u3059\u4f53\u5236\u3092\u7d44\u3080<\/li> <li>\u300c\u65b0\u7740\u60c5\u5831\u300d\u300c\u66f4\u65b0\u5c65\u6b74\u300d\u3092\u30b5\u30a4\u30c8\u5185\u306b\u8a2d\u7f6e\u3057\u3001\u66f4\u65b0\u306e\u7d99\u7d9a\u3092\u793a\u3059<\/li> <\/ul><\/div><\/div> <h3 class=\"tt2\"><span class=\"ez-toc-section\" id=\"7-3_%E7%A4%BE%E5%86%85%E4%BD%93%E5%88%B6%E3%82%84%E3%83%AA%E3%82%BD%E3%83%BC%E3%82%B9%E4%B8%8D%E8%B6%B3%E3%81%AB%E3%82%88%E3%82%8B%E5%A4%B1%E6%95%97%E8%A6%81%E5%9B%A0\"><\/span>7-3. \u793e\u5185\u4f53\u5236\u3084\u30ea\u30bd\u30fc\u30b9\u4e0d\u8db3\u306b\u3088\u308b\u5931\u6557\u8981\u56e0<span class=\"ez-toc-section-end\"><\/span><\/h3> <div class=\"txtbox\"> <p><span class=\"txt_bold txt_red\">\u6226\u7565\u30fb\u8a2d\u8a08\u304c\u6b63\u3057\u304f\u3066\u3082\u3001\u793e\u5185\u4f53\u5236\u304c\u6574\u3063\u3066\u3044\u306a\u3044\u3068\u904b\u7528\u304c\u7d9a\u304b\u305a\u3001\u7d50\u5c40\u5931\u901f\u3057\u3066\u3057\u307e\u3046<\/span>\u30b1\u30fc\u30b9\u3082\u591a\u3005\u3042\u308a\u307e\u3059\u3002<\/p> <p class=\"mb0\"><span class=\"txt_size_big txt_bold\">\u5b9f\u4f8b<\/span><\/p> <div class=\"borderbox mb2em\"> <ul class=\"list_dot\"> <li>\u57f7\u7b46\u30fb\u66f4\u65b0\u304c\u3059\u3079\u30661\u4eba\u306b\u5c5e\u4eba\u5316\u3057\u3066\u304a\u308a\u3001\u7a3c\u50cd\u304c\u6b62\u307e\u308b\u3068\u30b3\u30f3\u30c6\u30f3\u30c4\u5236\u4f5c\u3082\u6b62\u307e\u308b<\/li> <li>\u62c5\u5f53\u8005\u304cSEO\u306b\u8a73\u3057\u304f\u306a\u304f\u3001\u6539\u5584\u306e\u624b\u304c\u6253\u3066\u306a\u3044<\/li> <li>\u7d4c\u55b6\u5c64\u304b\u3089\u306e\u7406\u89e3\u304c\u5f97\u3089\u308c\u305a\u3001\u4e88\u7b97\u3082\u30ea\u30bd\u30fc\u30b9\u3082\u4e0d\u5341\u5206<\/li> <\/ul><\/div><p>\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2SEO\u306f\u300c\u4e00\u4eba\u3067\u5b8c\u7d50\u3059\u308b\u4ed5\u4e8b\u300d\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002<span class=\"txt_bold\">\u7de8\u96c6\u30fb\u57f7\u7b46\u30fb\u5206\u6790\u30fb\u6539\u5584\u3092\u30c1\u30fc\u30e0\u3067\u9023\u643a\u3057\u3001\u7d99\u7d9a\u7684\u306b\u52d5\u304b\u305b\u308b\u4f53\u5236\u304c\u4e0d\u53ef\u6b20<\/span>\u3067\u3059\u3002<\/p><p class=\"mb0\"><span class=\"txt_size_big txt_bold\">\u56de\u907f\u7b56<\/span><\/p> <div class=\"borderbox mb2em\"> <ul class=\"list_dot\"> <li>\u793e\u5185\u3067\u30c7\u30a3\u30ec\u30af\u30b7\u30e7\u30f3\u30fb\u57f7\u7b46\u30fbSEO\u5206\u6790\u306e\u5f79\u5272\u5206\u62c5\u3092\u660e\u78ba\u306b\u3059\u308b<\/li> <li>\u5916\u6ce8\uff08\u8a18\u4e8b\u5236\u4f5c\u30fb\u5206\u6790\uff09\u3082\u8996\u91ce\u306b\u5165\u308c\u305f\u4f53\u5236\u8a2d\u8a08<\/li> <li>\u7d4c\u55b6\u5c64\u5411\u3051\u306b\u300c\u6210\u679c\u306e\u53ef\u8996\u5316\u8cc7\u6599\u300d\u3092\u5b9a\u671f\u63d0\u51fa\u3057\u3001\u4e88\u7b97\u78ba\u4fdd\u306e\u305f\u3081\u306e\u7406\u89e3\u4fc3\u9032\u3092\u56f3\u308b<\/li> <\/ul><\/div><\/div> <!-- 8 --> <h2 class=\"tt1\"><span class=\"ez-toc-section\" id=\"8_%E6%88%90%E5%8A%9F%E4%BC%81%E6%A5%AD%E3%81%AE%E4%BA%8B%E4%BE%8B%E3%81%AB%E5%AD%A6%E3%81%B6SEO%E9%81%8B%E7%94%A8%E3%81%AE%E5%B7%A5%E5%A4%AB\"><\/span>8. \u6210\u529f\u4f01\u696d\u306e\u4e8b\u4f8b\u306b\u5b66\u3076SEO\u904b\u7528\u306e\u5de5\u592b<span class=\"ez-toc-section-end\"><\/span><\/h2> <div class=\"txtbox\"> <p>\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2SEO\u306e\u6210\u679c\u3092\u6700\u5927\u5316\u3059\u308b\u305f\u3081\u306b\u306f\u3001\u7406\u8ad6\u3060\u3051\u3067\u306a\u304f\u3001\u5b9f\u969b\u306b\u6210\u529f\u3057\u3066\u3044\u308b\u4f01\u696d\u306e\u5b9f\u8df5\u4e8b\u4f8b\u304b\u3089\u5b66\u3076\u3053\u3068\u304c\u975e\u5e38\u306b\u6709\u52b9\u3067\u3059\u3002\u4ee5\u4e0b\u3067\u306f\u3001\u696d\u7a2e\u3084\u76ee\u7684\u306e\u7570\u306a\u308b3\u793e\u306e\u6210\u529f\u4e8b\u4f8b\u3092\u901a\u3058\u3066\u3001\u305d\u308c\u305e\u308c\u304c\u3069\u306e\u3088\u3046\u306a\u5de5\u592b\u3084\u6226\u7565\u3092\u7528\u3044\u3066SEO\u6210\u679c\u3092\u51fa\u3057\u3066\u3044\u308b\u304b\u3092\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p> <\/div> <h3 class=\"tt2\"><span class=\"ez-toc-section\" id=\"8-1_%E4%BA%8B%E4%BE%8B1%EF%BC%9ABtoB%E4%BC%81%E6%A5%AD%E3%81%8C%E6%9C%88%E9%96%9310%E4%B8%87PV%E3%82%92%E9%81%94%E6%88%90%E3%81%97%E3%81%9F%E6%88%A6%E7%95%A5\"><\/span>8-1. \u4e8b\u4f8b1\uff1aBtoB\u4f01\u696d\u304c\u6708\u959310\u4e07PV\u3092\u9054\u6210\u3057\u305f\u6226\u7565<span class=\"ez-toc-section-end\"><\/span><\/h3> <div class=\"txtbox\"> <p>\u3042\u308bBtoB\u7cfb\u306eSaaS\u4f01\u696d\u3067\u306f\u3001\u300c\u696d\u52d9\u6539\u5584\u300d\u300c\u696d\u52d9\u52b9\u7387\u5316\u300d\u300cDX\u300d\u306a\u3069\u3001\u5c0e\u5165\u691c\u8a0e\u5c64\u304c\u691c\u7d22\u3057\u3084\u3059\u3044\u30ad\u30fc\u30ef\u30fc\u30c9\u3092\u4e2d\u5fc3\u306b\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u69cb\u7bc9\u3002\u7d042\u5e74\u9593\u3067\u6708\u959310\u4e07PV\u3092\u8d85\u3048\u308b\u898f\u6a21\u306b\u307e\u3067\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u3092\u6210\u9577\u3055\u305b\u307e\u3057\u305f\u3002<\/p> <p class=\"mb0\"><span class=\"txt_size_big txt_bold\">\u6210\u529f\u8981\u56e0<\/span><\/p> <div class=\"borderbox mb2em\"> <ul class=\"list_dot\"> <li>\u30bf\u30fc\u30b2\u30c3\u30c8\u306b\u523a\u3055\u308b\u696d\u52d9\u8ab2\u984c\u8d77\u70b9\u306e\u30ad\u30fc\u30ef\u30fc\u30c9\u6226\u7565\u3092\u5fb9\u5e95<\/li> <li>\u521d\u671f\u30d5\u30a7\u30fc\u30ba\u3067\u306f\u201c\u8a8d\u77e5\u301c\u60c5\u5831\u53ce\u96c6\u201d\u5c64\u5411\u3051\u306e\u8a18\u4e8b\u3092\u512a\u5148\u7684\u306b\u5236\u4f5c<\/li> <li>\u30db\u30ef\u30a4\u30c8\u30da\u30fc\u30d1\u30fc\u3078\u306e\u5c0e\u7dda\u8a2d\u8a08\u3092\u5168\u8a18\u4e8b\u306b\u7d44\u307f\u8fbc\u307f\u3001CV\u3092\u6700\u5927\u5316<\/li> <li>\u56db\u534a\u671f\u5358\u4f4d\u3067\u30a2\u30af\u30bb\u30b9\u30fbCV\u30c7\u30fc\u30bf\u3092\u5143\u306b\u8a18\u4e8b\u30ab\u30c6\u30b4\u30ea\u306e\u6bd4\u91cd\u3092\u8abf\u6574<\/li> <\/ul> <\/div> <p>\u307e\u305f\u3001\u4e0a\u4f4d\u8a18\u4e8b\u306f\u534a\u5e74\u3054\u3068\u306b\u5fc5\u305a\u60c5\u5831\u66f4\u65b0\uff08\u30ea\u30e9\u30a4\u30c8\uff09\u3092\u5b9f\u65bd\u3057\u3001\u691c\u7d22\u7d50\u679c\u3067\u306e\u9bae\u5ea6\u3068\u4fe1\u983c\u6027\u3092\u62c5\u4fdd\u3057\u3066\u3044\u307e\u3057\u305f\u3002\u7d99\u7d9a\u7684PDCA\u3068\u793e\u5185\u5916\u306e\u9023\u643a\u4f53\u5236\u304c\u3001SEO\u52b9\u679c\u3068CV\u7387\u306e\u4e21\u7acb\u3092\u5b9f\u73fe\u3057\u3066\u3044\u307e\u3059\u3002<\/p><\/div> <h3 class=\"tt2\"><span class=\"ez-toc-section\" id=\"8-2_%E4%BA%8B%E4%BE%8B2%EF%BC%9A%E4%B8%AD%E5%B0%8F%E4%BC%81%E6%A5%AD%E3%81%8C%E6%8C%87%E5%90%8D%E6%A4%9C%E7%B4%A2%E3%82%92%E5%A2%97%E3%82%84%E3%81%97%E3%81%9F%E3%82%B3%E3%83%B3%E3%83%86%E3%83%B3%E3%83%84%E8%A8%AD%E8%A8%88\"><\/span>8-2. \u4e8b\u4f8b2\uff1a\u4e2d\u5c0f\u4f01\u696d\u304c\u6307\u540d\u691c\u7d22\u3092\u5897\u3084\u3057\u305f\u30b3\u30f3\u30c6\u30f3\u30c4\u8a2d\u8a08<span class=\"ez-toc-section-end\"><\/span><\/h3> <div class=\"txtbox\"> <p>\u5730\u65b9\u306e\u4eba\u6750\u7cfb\u4f01\u696d\u3067\u306f\u3001\u5927\u624b\u3068\u6bd4\u3079\u3066\u5e83\u544a\u4e88\u7b97\u304c\u9650\u3089\u308c\u308b\u4e2d\u3001\u201c\u5730\u57df\u5bc6\u7740\u00d7\u5c02\u9580\u5206\u91ce\u201d\u306b\u7279\u5316\u3057\u305f\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u3092\u69cb\u7bc9\u3002\u7af6\u5408\u306e\u5c11\u306a\u3044\u30ed\u30f3\u30b0\u30c6\u30fc\u30eb\u30ad\u30fc\u30ef\u30fc\u30c9\u3092\u4e2d\u5fc3\u306b\u3001\u6708\u95933\u4e07PV\u30fb\u6307\u540d\u691c\u7d22\u306e\u5897\u52a0\u3092\u5b9f\u73fe\u3057\u307e\u3057\u305f\u3002<\/p> <p class=\"mb0\"><span class=\"txt_size_big txt_bold\">\u6210\u529f\u8981\u56e0<\/span><\/p> <div class=\"borderbox mb2em\"> <ul class=\"list_dot\"> <li>\u300c\u798f\u5ca1\u00d7\u4ecb\u8b77\u8077\u300d\u300c\u5730\u5143\u00d7\u63a1\u7528\u652f\u63f4\u300d\u306a\u3069\u3001\u5730\u57df\u540d\uff0b\u5c02\u9580\u9818\u57df\u3067\u30cb\u30c3\u30c1\u3092\u653b\u3081\u305f<\/li> <li>\u5730\u57df\u306e\u652f\u63f4\u5236\u5ea6\u3084\u6c42\u4eba\u4e8b\u60c5\u3092\u30c6\u30fc\u30de\u306b\u3057\u305f\u201c\u5f79\u7acb\u3064\u60c5\u5831\u30e1\u30c7\u30a3\u30a2\u201d\u3068\u3057\u3066\u306e\u4fe1\u983c\u7372\u5f97<\/li> <li>1\u8a18\u4e8b\u3054\u3068\u306b\u300c\u904b\u55b6\u4f1a\u793e\uff1d\u5c02\u9580\u6027\u304c\u3042\u308b\u300d\u3068\u3044\u3046\u4fe1\u983c\u611f\u3092\u8a2d\u8a08<\/li> <li>SNS\u3068\u9023\u643a\u3057\u3001\u8a18\u4e8b\u2192\u7121\u6599\u30bb\u30df\u30ca\u30fc\u2192\u554f\u3044\u5408\u308f\u305b\u3068\u3044\u3046\u63a5\u70b9\u3092\u591a\u5c64\u7684\u306b\u8a2d\u8a08<\/li> <\/ul> <\/div> <p>\u5546\u570f\u3092\u7d5e\u308a\u8fbc\u3093\u3060\u60c5\u5831\u63d0\u4f9b\u3067\u3001SEO\u3060\u3051\u3067\u306a\u304f\u4f01\u696d\u306e\u30d6\u30e9\u30f3\u30c9\u8a8d\u77e5\u3092\u9ad8\u3081\u3001\u554f\u3044\u5408\u308f\u305b\u6642\u306e\u4fe1\u983c\u5f62\u6210\u306b\u3082\u6210\u529f\u3057\u307e\u3057\u305f\u3002<\/p><\/div> <h3 class=\"tt2\"><span class=\"ez-toc-section\" id=\"8-3_%E4%BA%8B%E4%BE%8B3%EF%BC%9ASaaS%E7%B3%BB%E4%BC%81%E6%A5%AD%E3%81%8CCV%E3%82%92%E6%9C%80%E5%A4%A7%E5%8C%96%E3%81%97%E3%81%9F%E8%A8%98%E4%BA%8B%E5%B0%8E%E7%B7%9A\"><\/span>8-3. \u4e8b\u4f8b3\uff1aSaaS\u7cfb\u4f01\u696d\u304cCV\u3092\u6700\u5927\u5316\u3057\u305f\u8a18\u4e8b\u5c0e\u7dda<span class=\"ez-toc-section-end\"><\/span><\/h3> <div class=\"txtbox\"> <p>SaaS\u30c4\u30fc\u30eb\u3092\u63d0\u4f9b\u3059\u308b\u30b9\u30bf\u30fc\u30c8\u30a2\u30c3\u30d7\u4f01\u696d\u3067\u306f\u3001CV\u3092\u6700\u5927\u5316\u3059\u308b\u305f\u3081\u306b\u30e1\u30c7\u30a3\u30a2\u5168\u4f53\u3092\u300c\u30ea\u30fc\u30c9\u7372\u5f97\u306e\u305f\u3081\u306e\u8a2d\u8a08\u56f3\u300d\u3068\u3057\u3066\u69cb\u7bc9\u3057\u3066\u3044\u307e\u3057\u305f\u3002\u6d41\u5165\u8a18\u4e8b\u304b\u3089\u3001\u6bd4\u8f03\u30b3\u30f3\u30c6\u30f3\u30c4\u3084\u4e8b\u4f8b\u30b3\u30f3\u30c6\u30f3\u30c4\u306b\u56de\u904a\u3055\u305b\u308b\u3053\u3068\u3067\u3001CV\u307e\u3067\u306e\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\u304c\u30b9\u30e0\u30fc\u30ba\u306b\u884c\u308f\u308c\u3066\u3044\u307e\u3059\u3002<\/p> <p class=\"mb0\"><span class=\"txt_size_big txt_bold\">\u6210\u529f\u8981\u56e0<\/span><\/p> <div class=\"borderbox mb2em\"> <ul class=\"list_dot\"> <li>\u521d\u671f\u6d41\u5165\u8a18\u4e8b\uff08\u4f8b\uff1a\u300c\u696d\u52d9\u81ea\u52d5\u5316 \u65b9\u6cd5\u300d\uff09\u2192\u4e2d\u9593\u30b3\u30f3\u30c6\u30f3\u30c4\uff08\u6bd4\u8f03\u30fb\u5c0e\u5165\u4e8b\u4f8b\uff09<\/li> <p class=\"mb0\">\u2192CTA\u8a18\u4e8b \u3068\u3044\u3046\u56de\u904a\u30d5\u30ed\u30fc\u3092\u5fb9\u5e95\u7684\u306b\u8a2d\u8a08<\/p> <li>\u8a18\u4e8b\u5185\u306b\u914d\u7f6e\u3055\u308c\u305fCTA\u306f\u3001\u300c\u7121\u6599\u8a3a\u65ad\u300d\u300c\u4e8b\u4f8b\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u300d\u306a\u3069\u8aad\u8005\u306e\u30d5\u30a7\u30fc\u30ba\u306b\u5408\u3063\u305f\u3082\u306e\u3092\u8907\u6570\u7528\u610f<\/li> <li>\u6210\u679c\u8a18\u4e8b\u306e\u5c0e\u7dda\u3084\u914d\u7f6e\u306f\u5b9a\u671f\u7684\u306bAB\u30c6\u30b9\u30c8\u3092\u5b9f\u65bd\u3057\u6700\u9069\u5316<\/li> <li>GA4\u3068CRM\u3092\u9023\u643a\u3057\u3001\u3069\u306e\u8a18\u4e8b\u304c\u5546\u8ac7\u306b\u6700\u3082\u3064\u306a\u304c\u3063\u305f\u304b\u3092\u53ef\u8996\u5316<\/li> <\/ul> <\/div> <p>\u7d50\u679c\u3068\u3057\u3066\u3001PV\u6570\u306f\u6708\u95931.5\u4e07\u7a0b\u5ea6\u306a\u304c\u3089\u3001\u554f\u3044\u5408\u308f\u305b\u6570\u306f\u6708100\u4ef6\u4ee5\u4e0a\u3001CV\u7387\u306f\u5e73\u57473.5\uff05\u8d85\u3092\u7dad\u6301\u3057\u3066\u3044\u307e\u3059\u3002<\/p><\/div> <!-- 9 --> <h2 class=\"tt1\"><span class=\"ez-toc-section\" id=\"9_%E3%82%AA%E3%82%A6%E3%83%B3%E3%83%89%E3%83%A1%E3%83%87%E3%82%A3%E3%82%A2SEO%E3%81%AE%E5%8A%B9%E6%9E%9C%E6%B8%AC%E5%AE%9A%E3%81%A8KPI%E8%A8%AD%E8%A8%88\"><\/span>9. \u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2SEO\u306e\u52b9\u679c\u6e2c\u5b9a\u3068KPI\u8a2d\u8a08<span class=\"ez-toc-section-end\"><\/span><\/h2> <div class=\"txtbox\"> <p>\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2SEO\u306f\u3001\u4e2d\u9577\u671f\u7684\u306a\u53d6\u308a\u7d44\u307f\u3067\u3042\u308b\u304c\u3086\u3048\u306b\u3001\u300c\u3069\u306e\u3088\u3046\u306b\u52b9\u679c\u3092\u6e2c\u308b\u304b\u300d\u300c\u4f55\u3092\u76ee\u6a19\u3068\u3059\u308b\u304b\u300d\u304c\u66d6\u6627\u306b\u306a\u308a\u304c\u3061\u3067\u3059\u3002\u3057\u304b\u3057\u3001\u660e\u78ba\u306a\u6307\u6a19\u304c\u306a\u3051\u308c\u3070\u3001\u65bd\u7b56\u306e\u826f\u5426\u3092\u5224\u65ad\u3067\u304d\u305a\u3001\u6539\u5584\u3082\u9032\u307f\u307e\u305b\u3093\u3002<\/p> <p>\u6700\u5f8c\u306b\u3001SEO\u306b\u304a\u3051\u308b\u5b9a\u91cf\u7684\u306a\u8a55\u4fa1\u65b9\u6cd5\u3068\u3001\u9069\u5207\u306aKPI\u8a2d\u8a08\u306e\u8003\u3048\u65b9\u3092\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p> <\/div> <h3 class=\"tt2\"><span class=\"ez-toc-section\" id=\"9-1_PV%E3%81%A0%E3%81%91%E3%81%A7%E3%81%AA%E3%81%8F%E3%80%8CCV%E3%83%BB%E5%95%8F%E3%81%84%E5%90%88%E3%82%8F%E3%81%9B%E6%95%B0%E3%80%8D%E3%82%92KPI%E3%81%AB%E3%81%99%E3%82%8B\"><\/span>9-1. PV\u3060\u3051\u3067\u306a\u304f\u300cCV\u30fb\u554f\u3044\u5408\u308f\u305b\u6570\u300d\u3092KPI\u306b\u3059\u308b<span class=\"ez-toc-section-end\"><\/span><\/h3> <div class=\"txtbox\"> <p>\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u306e\u904b\u7528\u3067\u306f\u3001PV\uff08\u30da\u30fc\u30b8\u30d3\u30e5\u30fc\uff09\u3084UU\uff08\u30e6\u30cb\u30fc\u30af\u30e6\u30fc\u30b6\u30fc\uff09\u3068\u3044\u3063\u305f\u30a2\u30af\u30bb\u30b9\u6307\u6a19\u304c\u91cd\u8996\u3055\u308c\u304c\u3061\u3067\u3059\u3002\u78ba\u304b\u306b\u6d41\u5165\u6570\u306fSEO\u306e\u6210\u679c\u3092\u628a\u63e1\u3059\u308b\u3046\u3048\u3067\u91cd\u8981\u306a\u6307\u6a19\u3067\u3059\u304c\u3001\u305d\u308c\u3060\u3051\u3067\u306f\u30d3\u30b8\u30cd\u30b9\u3078\u306e\u8ca2\u732e\u5ea6\u3092\u6b63\u3057\u304f\u6e2c\u308c\u307e\u305b\u3093\u3002<\/p> <p><span class=\"txt_bold txt_red\">\u771f\u306b\u91cd\u8981\u306a\u306e\u306f\u3001\u305d\u306e\u6d41\u5165\u304c\u300c\u554f\u3044\u5408\u308f\u305b\u300d\u3084\u300c\u8cc7\u6599\u8acb\u6c42\u300d\u300c\u88fd\u54c1\u306e\u8a8d\u77e5\u300d\u306a\u3069\u3001\u5b9f\u969b\u306e\u30d3\u30b8\u30cd\u30b9\u30b4\u30fc\u30eb\u306b\u3064\u306a\u304c\u3063\u3066\u3044\u308b\u304b\u3069\u3046\u304b<\/span>\u3067\u3059\u3002\u7279\u306bBtoB\u306b\u304a\u3044\u3066\u306f\u3001\u6d41\u5165\u6570\u304c\u5c11\u306a\u304f\u3066\u3082\u9ad8\u3044CV\u7387\u3092\u8a87\u308b\u8a18\u4e8b\u3084\u30ab\u30c6\u30b4\u30ea\u304c\u5b58\u5728\u3059\u308b\u305f\u3081\u3001<span class=\"txt_bold\">\u201c\u6570\u201d\u3060\u3051\u3067\u306f\u306a\u304f\u201c\u8cea\u201d\u3092\u898b\u308b\u8996\u70b9\u304c\u5fc5\u8981<\/span>\u3067\u3059\u3002<\/p> <p>\u305f\u3068\u3048\u3070\u3001\u6708\u306b500PV\u3057\u304b\u306a\u3044\u304cCV\u304c20\u4ef6\u3042\u308b\u8a18\u4e8b\u3068\u30011\u4e07PV\u3042\u3063\u3066\u3082CV\u304c1\u4ef6\u3057\u304b\u306a\u3044\u8a18\u4e8b\u3068\u3067\u306f\u3001\u5f8c\u8005\u306e\u307b\u3046\u304c\u4e00\u898b\u6210\u679c\u304c\u3042\u308a\u305d\u3046\u306b\u898b\u3048\u3066\u3082\u3001\u5b9f\u969b\u306e\u30d3\u30b8\u30cd\u30b9\u8ca2\u732e\u5ea6\u306f\u524d\u8005\u304c\u4e0a\u56de\u308b\u53ef\u80fd\u6027\u304c\u9ad8\u3044\u3068\u3044\u3048\u307e\u3059\u3002<\/p><\/div> <h3 class=\"tt2\"><span class=\"ez-toc-section\" id=\"9-2_%E4%B8%AD%E9%95%B7%E6%9C%9F%E8%A6%96%E7%82%B9%E3%81%A7%E3%81%AE%E8%A9%95%E4%BE%A1%E6%8C%87%E6%A8%99%E3%81%A8%E3%83%9E%E3%82%A4%E3%83%AB%E3%82%B9%E3%83%88%E3%83%BC%E3%83%B3\"><\/span>9-2. \u4e2d\u9577\u671f\u8996\u70b9\u3067\u306e\u8a55\u4fa1\u6307\u6a19\u3068\u30de\u30a4\u30eb\u30b9\u30c8\u30fc\u30f3<span class=\"ez-toc-section-end\"><\/span><\/h3> <div class=\"txtbox\"> <p>SEO\u65bd\u7b56\u306f\u3001\u516c\u958b\u3057\u3066\u3059\u3050\u306b\u7d50\u679c\u304c\u51fa\u308b\u3082\u306e\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u7279\u306b<span class=\"txt_bold txt_red\">\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u306f\u8cc7\u7523\u578b\u306e\u65bd\u7b56\u3067\u3042\u308a\u3001\u534a\u5e74\u301c1\u5e74\u5358\u4f4d\u3067\u306e\u7d99\u7d9a\u904b\u7528\u3092\u524d\u63d0\u306bKPI\u3092\u8a2d\u5b9a\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059<\/span>\u3002<\/p> <p>\u521d\u671f\u30d5\u30a7\u30fc\u30ba\u3067\u306f\u3001\u6708\u9593PV\u3084\u63b2\u8f09\u9806\u4f4d\u306e\u4e0a\u6607\u3092\u4e3b\u8981KPI\u3068\u3057\u3001\u5f90\u3005\u306b\u300cCV\u6570\u300d\u3084\u300cCVR\uff08\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\uff09\u300d\u3078\u3068\u79fb\u884c\u3057\u3066\u3044\u304f\u306e\u304c\u57fa\u672c\u7684\u306a\u30b9\u30c6\u30c3\u30d7\u3067\u3059\u3002<\/p> <p>\u8a55\u4fa1\u30bf\u30a4\u30df\u30f3\u30b0\u3068\u3057\u3066\u306f\u3001\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u30de\u30a4\u30eb\u30b9\u30c8\u30fc\u30f3\u3092\u8a2d\u3051\u3066\u304a\u304f\u3068\u9032\u6357\u7ba1\u7406\u304c\u3057\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002<\/p> <div class=\"borderbox mb2em\"> <ul class=\"list_dot\"> <li><span class=\"txt_bold\">\u516c\u958b\u304b\u30891\u304b\u6708<\/span>\uff1a\u30a4\u30f3\u30c7\u30c3\u30af\u30b9\u72b6\u6cc1\u30fb\u5e73\u5747\u63b2\u8f09\u9806\u4f4d\u3092\u78ba\u8a8d<\/li> <li><span class=\"txt_bold\">\u516c\u958b\u304b\u30893\u304b\u6708<\/span>\uff1a\u4e0a\u4f4d\u8868\u793a\uff0810\u301c20\u4f4d\uff09\u3092\u76ee\u6a19\u306b<\/li> <li><span class=\"txt_bold\">\u516c\u958b\u304b\u30896\u304b\u6708<\/span>\uff1aCV\u767a\u751f\u30fb\u554f\u3044\u5408\u308f\u305b\u4ef6\u6570\u306e\u5909\u5316\u3092\u8a08\u6e2c<\/li> <li><span class=\"txt_bold\">\u516c\u958b\u304b\u308912\u304b\u6708<\/span>\uff1a\u6226\u7565\u5168\u4f53\u306e\u898b\u76f4\u3057\u3068\u30ab\u30c6\u30b4\u30ea\u5358\u4f4d\u3067\u306e\u5f37\u5316\u5224\u65ad<\/li> <\/ul><\/div><p>\u30d5\u30a7\u30fc\u30ba\u3054\u3068\u306b\u9069\u5207\u306a\u8a55\u4fa1\u6307\u6a19\u3092\u5207\u308a\u66ff\u3048\u308b\u3053\u3068\u3067\u3001\u300c\u3044\u307e\u4f55\u3092\u91cd\u8996\u3059\u3079\u304d\u304b\u300d\u304c\u660e\u78ba\u306b\u306a\u308a\u3001\u7d44\u7e54\u3068\u3057\u3066\u306e\u5408\u610f\u5f62\u6210\u3082\u53d6\u308a\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002<\/p><\/div> <h3 class=\"tt2\"><span class=\"ez-toc-section\" id=\"9-3_%E5%A4%96%E6%B3%A8%E3%81%A8%E3%81%AE%E9%80%A3%E6%90%BA%E3%82%84%E9%81%8B%E7%94%A8%E4%BD%93%E5%88%B6%E3%81%AE%E6%95%B4%E5%82%99\"><\/span>9-3. \u5916\u6ce8\u3068\u306e\u9023\u643a\u3084\u904b\u7528\u4f53\u5236\u306e\u6574\u5099<span class=\"ez-toc-section-end\"><\/span><\/h3> <div class=\"txtbox\"> <p>\u793e\u5185\u3060\u3051\u3067\u30e1\u30c7\u30a3\u30a2\u3092\u904b\u55b6\u3059\u308b\u5834\u5408\u3067\u3082\u3001\u8a18\u4e8b\u5236\u4f5c\u30fbSEO\u5206\u6790\u30fb\u30c7\u30a3\u30ec\u30af\u30b7\u30e7\u30f3\u306a\u3069\u306e\u696d\u52d9\u304c\u5c5e\u4eba\u5316\u3057\u3066\u3057\u307e\u3046\u3068\u3001\u7d99\u7d9a\u6027\u3084\u54c1\u8cea\u306e\u7dad\u6301\u304c\u96e3\u3057\u304f\u306a\u308a\u307e\u3059\u3002\u7279\u306b<span class=\"txt_bold txt_red\">KPI\u306e\u6570\u5024\u7ba1\u7406\u3084\u6539\u5584\u30a2\u30af\u30b7\u30e7\u30f3\u3092\u56de\u3057\u3066\u3044\u304f\u306b\u306f\u3001\u5b9a\u91cf\u8a55\u4fa1\u3092\u5171\u6709\u30fb\u5b9f\u884c\u3067\u304d\u308b\u4f53\u5236\u306e\u6574\u5099\u304c\u5927\u4e8b<\/span>\u3067\u3059\u3002<\/p> <p>\u3053\u306e\u3068\u304d\u3001\u5916\u6ce8\u30d1\u30fc\u30c8\u30ca\u30fc\uff08\u8a18\u4e8b\u5236\u4f5c\u4f1a\u793e\u3001SEO\u30b3\u30f3\u30b5\u30eb\u306a\u3069\uff09\u3068\u9023\u643a\u3059\u308b\u5834\u5408\u306f\u3001\u5358\u306a\u308b\u8a18\u4e8b\u767a\u6ce8\u8005\u3068\u3057\u3066\u3067\u306f\u306a\u304f\u3001\u300c\u5171\u306b\u76ee\u6a19\u3092\u8ffd\u3046\u4f34\u8d70\u8005\u300d\u3068\u3057\u3066\u306e\u95a2\u4fc2\u3092\u7bc9\u304f\u3053\u3068\u304c\u6210\u529f\u306b\u3064\u306a\u304c\u308a\u307e\u3059\u3002<\/p> <p>\u305f\u3068\u3048\u3070\u3001\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u9023\u643a\u8a2d\u8a08\u304c\u6709\u52b9\u3067\u3059\u3002<\/p> <div class=\"borderbox mb2em\"> <ul class=\"list_dot\"> <li>\u56db\u534a\u671f\u3054\u3068\u306eKPI\u9032\u6357\u5831\u544a\u3092\u884c\u3044\u3001\u9054\u6210\u72b6\u6cc1\u3092\u5171\u6709<\/li> <li>GSC\u3084GA4\u306e\u7ba1\u7406\u753b\u9762\u3092\u5171\u6709\u3057\u3001\u30c7\u30fc\u30bf\u30c9\u30ea\u30d6\u30f3\u306a\u63d0\u6848\u3092\u6c42\u3081\u308b<\/li> <li>\u6539\u5584\u65b9\u91dd\u306e\u64e6\u308a\u5408\u308f\u305b\u3092\u5b9a\u671f\u7684\u306b\u884c\u3044\u3001\u300c\u6307\u793a\u5f85\u3061\u300d\u3067\u306f\u306a\u3044\u95a2\u4fc2\u6027\u3092\u4f5c\u308b<\/li> <\/ul><\/div><p>\u307e\u305f\u3001\u30e1\u30c7\u30a3\u30a2\u5168\u4f53\u3068\u3057\u3066<span class=\"txt_bold\">\u300c\u3069\u3053\u306b\u6ce8\u529b\u3059\u3079\u304d\u304b\u300d\u3092\u5224\u65ad\u3059\u308b\u306b\u306f\u3001KPI\u5358\u4f4d\u3067\u306e\u30ab\u30c6\u30b4\u30ea\u7ba1\u7406\uff08\u4f8b\uff1a\u300cSEO\u30ab\u30c6\u30b4\u30ea\u300d\u300c\u63a1\u7528\u30ab\u30c6\u30b4\u30ea\u300d\u3054\u3068\u306eCV\u30fbUU\u306e\u6bd4\u7387\uff09\u3082\u6709\u52b9<\/span>\u3067\u3059\u3002<\/p><p>\u3053\u306e\u3088\u3046\u306a\u8a2d\u8a08\u304c\u3067\u304d\u308c\u3070\u3001\u9650\u3089\u308c\u305f\u4e88\u7b97\u30fb\u30ea\u30bd\u30fc\u30b9\u3067\u3082\u3001\u3088\u308a\u8cbb\u7528\u5bfe\u52b9\u679c\u306e\u9ad8\u3044\u904b\u7528\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002<\/p><\/div> <!-- \u307e\u3068\u3081 --> <h2 class=\"tt1\"><span class=\"ez-toc-section\" id=\"%E3%81%BE%E3%81%A8%E3%82%81\"><\/span>\u307e\u3068\u3081<span class=\"ez-toc-section-end\"><\/span><\/h2> <div class=\"txtbox\"> <p>\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2SEO\u306f\u3001\u5358\u306a\u308b\u8a18\u4e8b\u4f5c\u6210\u3084\u691c\u7d22\u9806\u4f4d\u5411\u4e0a\u3092\u76ee\u7684\u3068\u3059\u308b\u306e\u3067\u306f\u306a\u304f\u3001\u4e2d\u9577\u671f\u7684\u306b\u898b\u8fbc\u307f\u9867\u5ba2\u3068\u306e\u63a5\u70b9\u3092\u7bc9\u304d\u3001\u4fe1\u983c\u3092\u7372\u5f97\u3057\u306a\u304c\u3089\u7d99\u7d9a\u7684\u306a\u30d3\u30b8\u30cd\u30b9\u6210\u679c\u306b\u3064\u306a\u3052\u308b\u6226\u7565\u7684\u65bd\u7b56\u3067\u3059\u3002<\/p> 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