{"id":12395,"date":"2025-08-03T10:00:47","date_gmt":"2025-08-03T01:00:47","guid":{"rendered":"https:\/\/grannet.co.jp\/column\/?p=12395"},"modified":"2025-07-31T19:05:56","modified_gmt":"2025-07-31T10:05:56","slug":"article-seo","status":"publish","type":"post","link":"https:\/\/grannet.co.jp\/column\/article-seo\/","title":{"rendered":"\u6210\u679c\u304c\u51fa\u308bSEO\u8a18\u4e8b\u306e\u66f8\u304d\u65b9\u3068\u69cb\u6210\uff5c\u539f\u5247\u30fb\u4f5c\u6210\u65b9\u6cd5\u30fbAI\u5bfe\u5fdc\u3092\u89e3\u8aac"},"content":{"rendered":"<div class=\"column_wrap\"> <div class=\"txtbox\"> <p>SEO\u3067\u6210\u679c\u3092\u51fa\u3059\u306b\u306f\u3001\u691c\u7d22\u9806\u4f4d\u3060\u3051\u3067\u306a\u304f\u300c\u8aad\u307e\u308c\u308b\u30fb\u4fe1\u983c\u3055\u308c\u308b\u8a18\u4e8b\u300d\u3092\u66f8\u304f\u529b\u304c\u6c42\u3081\u3089\u308c\u307e\u3059\u3002\u30ad\u30fc\u30ef\u30fc\u30c9\u9078\u5b9a\u3084\u69cb\u6210\u8a2d\u8a08\u3001E-E-A-T\u306e\u610f\u8b58\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u691c\u7d22\u610f\u56f3\u306b\u57fa\u3065\u3044\u305f\u6587\u7ae0\u8a2d\u8a08\u306a\u3069\u3001\u591a\u304f\u306e\u8981\u7d20\u304c\u95a2\u4fc2\u3057\u307e\u3059\u3002\u307e\u305f\u8fd1\u5e74\u306f\u3001AI\u30e9\u30a4\u30c6\u30a3\u30f3\u30b0\u306e\u6d3b\u7528\u3084YMYL\u5206\u91ce\u3067\u306e\u4fe1\u983c\u6027\u78ba\u4fdd\u3082\u6b20\u304b\u305b\u307e\u305b\u3093\u3002<\/p> <p>\u5f53\u8a18\u4e8b\u3067\u306f\u3001SEO\u8a18\u4e8b\u306b\u5fc5\u8981\u306a\u57fa\u790e\u77e5\u8b58\u304b\u3089\u3001\u66f8\u304d\u65b9\u3001\u904b\u7528\u6539\u5584\u307e\u3067\u3092\u4f53\u7cfb\u7684\u306b\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p> <\/div> <!-- \u76ee\u6b21 --> <div id=\"ez-toc-container\" class=\"ez-toc-v2_0_46 counter-hierarchy ez-toc-counter ez-toc-white ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\">\u76ee\u6b21<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"ez-toc-toggle-icon-1\"><label for=\"item-69f8b38c398f3\" aria-label=\"Table of Content\"><span style=\"display: flex;align-items: center;width: 35px;height: 30px;justify-content: center;direction:ltr;\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/label><input  type=\"checkbox\" id=\"item-69f8b38c398f3\"><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/grannet.co.jp\/column\/article-seo\/#1_%E8%A8%98%E4%BA%8BSEO%E3%81%AE%E5%9F%BA%E6%9C%AC%E3%81%A8%E9%87%8D%E8%A6%81%E6%80%A7\" title=\"1. \u8a18\u4e8bSEO\u306e\u57fa\u672c\u3068\u91cd\u8981\u6027\">1. \u8a18\u4e8bSEO\u306e\u57fa\u672c\u3068\u91cd\u8981\u6027<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/grannet.co.jp\/column\/article-seo\/#1-1_%E6%A4%9C%E7%B4%A2%E3%82%A8%E3%83%B3%E3%82%B8%E3%83%B3%E3%81%AB%E3%81%8A%E3%81%91%E3%82%8B%E8%A8%98%E4%BA%8B%E3%82%B3%E3%83%B3%E3%83%86%E3%83%B3%E3%83%84%E3%81%AE%E5%BD%B9%E5%89%B2\" title=\"1-1. \u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u306b\u304a\u3051\u308b\u8a18\u4e8b\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u5f79\u5272\">1-1. \u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u306b\u304a\u3051\u308b\u8a18\u4e8b\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u5f79\u5272<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/grannet.co.jp\/column\/article-seo\/#1-2_%E7%8F%BE%E4%BB%A3%E3%81%AE%E6%A4%9C%E7%B4%A2%E7%92%B0%E5%A2%83%E3%81%A7%E8%A8%98%E4%BA%8BSEO%E3%81%8C%E5%BF%85%E8%A6%81%E3%81%AA%E7%90%86%E7%94%B1\" title=\"1-2. \u73fe\u4ee3\u306e\u691c\u7d22\u74b0\u5883\u3067\u8a18\u4e8bSEO\u304c\u5fc5\u8981\u306a\u7406\u7531\">1-2. \u73fe\u4ee3\u306e\u691c\u7d22\u74b0\u5883\u3067\u8a18\u4e8bSEO\u304c\u5fc5\u8981\u306a\u7406\u7531<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/grannet.co.jp\/column\/article-seo\/#2_%E6%88%90%E6%9E%9C%E3%81%AB%E3%81%A4%E3%81%AA%E3%81%8C%E3%82%8B%E8%A8%98%E4%BA%8BSEO%E3%81%AE%E5%8E%9F%E5%89%87\" title=\"2. \u6210\u679c\u306b\u3064\u306a\u304c\u308b\u8a18\u4e8bSEO\u306e\u539f\u5247\">2. \u6210\u679c\u306b\u3064\u306a\u304c\u308b\u8a18\u4e8bSEO\u306e\u539f\u5247<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/grannet.co.jp\/column\/article-seo\/#2-1_%E3%83%A6%E3%83%BC%E3%82%B6%E3%83%BC%E3%81%AE%E6%A4%9C%E7%B4%A2%E6%84%8F%E5%9B%B3%E3%82%92%E6%B7%B1%E3%81%8F%E7%90%86%E8%A7%A3%E3%81%99%E3%82%8B\" title=\"2-1. \u30e6\u30fc\u30b6\u30fc\u306e\u691c\u7d22\u610f\u56f3\u3092\u6df1\u304f\u7406\u89e3\u3059\u308b\">2-1. \u30e6\u30fc\u30b6\u30fc\u306e\u691c\u7d22\u610f\u56f3\u3092\u6df1\u304f\u7406\u89e3\u3059\u308b<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/grannet.co.jp\/column\/article-seo\/#2-2_E-E-A-T%E3%81%A8%E3%82%B3%E3%83%B3%E3%83%86%E3%83%B3%E3%83%84%E5%93%81%E8%B3%AA%E3%81%AE%E9%96%A2%E4%BF%82%E6%80%A7\" title=\"2-2. E-E-A-T\u3068\u30b3\u30f3\u30c6\u30f3\u30c4\u54c1\u8cea\u306e\u95a2\u4fc2\u6027\">2-2. E-E-A-T\u3068\u30b3\u30f3\u30c6\u30f3\u30c4\u54c1\u8cea\u306e\u95a2\u4fc2\u6027<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/grannet.co.jp\/column\/article-seo\/#3_SEO%E3%81%AB%E5%BC%B7%E3%81%84%E8%A8%98%E4%BA%8B%E3%81%AE%E6%96%87%E7%AB%A0%E6%A7%8B%E6%88%90%E3%81%A8%E6%9B%B8%E3%81%8D%E6%96%B9\" title=\"3. SEO\u306b\u5f37\u3044\u8a18\u4e8b\u306e\u6587\u7ae0\u69cb\u6210\u3068\u66f8\u304d\u65b9\">3. SEO\u306b\u5f37\u3044\u8a18\u4e8b\u306e\u6587\u7ae0\u69cb\u6210\u3068\u66f8\u304d\u65b9<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/grannet.co.jp\/column\/article-seo\/#3-1_%E3%82%BF%E3%82%A4%E3%83%88%E3%83%AB%E3%83%BB%E8%A6%8B%E5%87%BA%E3%81%97%E3%83%BB%E5%B0%8E%E5%85%A5%E6%96%87%E3%81%AE%E6%9C%80%E9%81%A9%E5%8C%96\" title=\"3-1. \u30bf\u30a4\u30c8\u30eb\u30fb\u898b\u51fa\u3057\u30fb\u5c0e\u5165\u6587\u306e\u6700\u9069\u5316\">3-1. \u30bf\u30a4\u30c8\u30eb\u30fb\u898b\u51fa\u3057\u30fb\u5c0e\u5165\u6587\u306e\u6700\u9069\u5316<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/grannet.co.jp\/column\/article-seo\/#3-2_%E8%AB%96%E7%90%86%E7%9A%84%E3%81%A7%E5%88%86%E3%81%8B%E3%82%8A%E3%82%84%E3%81%99%E3%81%84%E6%9C%AC%E6%96%87%E6%A7%8B%E6%88%90%E3%81%AE%E4%BD%9C%E3%82%8A%E6%96%B9\" title=\"3-2. 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href=\"https:\/\/grannet.co.jp\/column\/article-seo\/#4-2_%E3%82%BF%E3%83%BC%E3%82%B2%E3%83%83%E3%83%88%E8%AA%AD%E8%80%85%EF%BC%88%E3%83%9A%E3%83%AB%E3%82%BD%E3%83%8A%EF%BC%89%E3%81%A8%E3%82%B3%E3%83%B3%E3%83%86%E3%83%B3%E3%83%84%E6%88%A6%E7%95%A5%E3%81%AE%E7%AB%8B%E3%81%A6%E6%96%B9\" title=\"4-2. \u30bf\u30fc\u30b2\u30c3\u30c8\u8aad\u8005\uff08\u30da\u30eb\u30bd\u30ca\uff09\u3068\u30b3\u30f3\u30c6\u30f3\u30c4\u6226\u7565\u306e\u7acb\u3066\u65b9\">4-2. \u30bf\u30fc\u30b2\u30c3\u30c8\u8aad\u8005\uff08\u30da\u30eb\u30bd\u30ca\uff09\u3068\u30b3\u30f3\u30c6\u30f3\u30c4\u6226\u7565\u306e\u7acb\u3066\u65b9<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/grannet.co.jp\/column\/article-seo\/#5_%E8%AA%AD%E3%81%BE%E3%82%8C%E3%82%8BSEO%E8%A8%98%E4%BA%8B%E3%81%AE%E4%BD%9C%E6%88%90%E6%96%B9%E6%B3%95\" title=\"5. \u8aad\u307e\u308c\u308bSEO\u8a18\u4e8b\u306e\u4f5c\u6210\u65b9\u6cd5\">5. \u8aad\u307e\u308c\u308bSEO\u8a18\u4e8b\u306e\u4f5c\u6210\u65b9\u6cd5<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/grannet.co.jp\/column\/article-seo\/#5-1_%E5%85%B1%E6%84%9F%E3%83%BB%E7%B4%8D%E5%BE%97%E3%83%BB%E8%A1%8C%E5%8B%95%E3%82%92%E4%BF%83%E3%81%99%E3%83%A9%E3%82%A4%E3%83%86%E3%82%A3%E3%83%B3%E3%82%B0%E3%83%86%E3%82%AF%E3%83%8B%E3%83%83%E3%82%AF\" title=\"5-1. \u5171\u611f\u30fb\u7d0d\u5f97\u30fb\u884c\u52d5\u3092\u4fc3\u3059\u30e9\u30a4\u30c6\u30a3\u30f3\u30b0\u30c6\u30af\u30cb\u30c3\u30af\">5-1. \u5171\u611f\u30fb\u7d0d\u5f97\u30fb\u884c\u52d5\u3092\u4fc3\u3059\u30e9\u30a4\u30c6\u30a3\u30f3\u30b0\u30c6\u30af\u30cb\u30c3\u30af<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/grannet.co.jp\/column\/article-seo\/#5-2_%E5%86%85%E9%83%A8%E3%83%BB%E5%A4%96%E9%83%A8%E3%83%AA%E3%83%B3%E3%82%AF%E3%81%A8%E4%BF%A1%E9%A0%BC%E6%80%A7%E5%BC%B7%E5%8C%96%E3%81%AE%E5%B7%A5%E5%A4%AB\" title=\"5-2. \u5185\u90e8\u30fb\u5916\u90e8\u30ea\u30f3\u30af\u3068\u4fe1\u983c\u6027\u5f37\u5316\u306e\u5de5\u592b\">5-2. \u5185\u90e8\u30fb\u5916\u90e8\u30ea\u30f3\u30af\u3068\u4fe1\u983c\u6027\u5f37\u5316\u306e\u5de5\u592b<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/grannet.co.jp\/column\/article-seo\/#5-3_%E7%94%BB%E5%83%8F%E3%82%84%E5%8B%95%E7%94%BB%E3%81%AE%E6%B4%BB%E7%94%A8%E3%81%A8SEO%E5%8A%B9%E6%9E%9C\" title=\"5-3. \u753b\u50cf\u3084\u52d5\u753b\u306e\u6d3b\u7528\u3068SEO\u52b9\u679c\">5-3. \u753b\u50cf\u3084\u52d5\u753b\u306e\u6d3b\u7528\u3068SEO\u52b9\u679c<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/grannet.co.jp\/column\/article-seo\/#6_%E8%A8%98%E4%BA%8B%E5%85%AC%E9%96%8B%E5%BE%8C%E3%81%AE%E6%94%B9%E5%96%84%E3%81%A8%E9%81%8B%E7%94%A8\" title=\"6. \u8a18\u4e8b\u516c\u958b\u5f8c\u306e\u6539\u5584\u3068\u904b\u7528\">6. \u8a18\u4e8b\u516c\u958b\u5f8c\u306e\u6539\u5584\u3068\u904b\u7528<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/grannet.co.jp\/column\/article-seo\/#6-1_%E5%AE%9A%E6%9C%9F%E7%9A%84%E3%81%AA%E3%83%AA%E3%83%A9%E3%82%A4%E3%83%88%E3%81%A8%E6%A4%9C%E7%B4%A2%E9%A0%86%E4%BD%8D%E3%83%81%E3%82%A7%E3%83%83%E3%82%AF\" title=\"6-1. \u5b9a\u671f\u7684\u306a\u30ea\u30e9\u30a4\u30c8\u3068\u691c\u7d22\u9806\u4f4d\u30c1\u30a7\u30c3\u30af\">6-1. \u5b9a\u671f\u7684\u306a\u30ea\u30e9\u30a4\u30c8\u3068\u691c\u7d22\u9806\u4f4d\u30c1\u30a7\u30c3\u30af<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/grannet.co.jp\/column\/article-seo\/#6-2_Google%E3%82%A2%E3%83%8A%E3%83%AA%E3%83%86%E3%82%A3%E3%82%AF%E3%82%B9%E3%81%A8%E3%82%B5%E3%83%BC%E3%83%81%E3%82%B3%E3%83%B3%E3%82%BD%E3%83%BC%E3%83%AB%E3%81%AE%E6%B4%BB%E7%94%A8%E6%B3%95\" title=\"6-2. Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u3068\u30b5\u30fc\u30c1\u30b3\u30f3\u30bd\u30fc\u30eb\u306e\u6d3b\u7528\u6cd5\">6-2. Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u3068\u30b5\u30fc\u30c1\u30b3\u30f3\u30bd\u30fc\u30eb\u306e\u6d3b\u7528\u6cd5<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/grannet.co.jp\/column\/article-seo\/#6-3_%E3%83%A6%E3%83%BC%E3%82%B6%E3%83%BC%E8%A1%8C%E5%8B%95%E5%88%86%E6%9E%90%E3%81%A8%E6%94%B9%E5%96%84%E3%81%AE%E5%8E%9F%E5%89%87\" title=\"6-3. \u30e6\u30fc\u30b6\u30fc\u884c\u52d5\u5206\u6790\u3068\u6539\u5584\u306e\u539f\u5247\">6-3. \u30e6\u30fc\u30b6\u30fc\u884c\u52d5\u5206\u6790\u3068\u6539\u5584\u306e\u539f\u5247<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/grannet.co.jp\/column\/article-seo\/#7_AI%E6%99%82%E4%BB%A3%E3%81%AESEO%E8%A8%98%E4%BA%8B%E5%88%B6%E4%BD%9C%E3%81%A8%E6%9C%AA%E6%9D%A5\" title=\"7. AI\u6642\u4ee3\u306eSEO\u8a18\u4e8b\u5236\u4f5c\u3068\u672a\u6765\">7. AI\u6642\u4ee3\u306eSEO\u8a18\u4e8b\u5236\u4f5c\u3068\u672a\u6765<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-23\" href=\"https:\/\/grannet.co.jp\/column\/article-seo\/#7-1_AI%E3%83%A9%E3%82%A4%E3%83%86%E3%82%A3%E3%83%B3%E3%82%B0%E3%81%A8%E4%BA%BA%E3%81%AE%E6%89%8B%E3%81%AB%E3%82%88%E3%82%8B%E8%AA%BF%E6%95%B4\" title=\"7-1. AI\u30e9\u30a4\u30c6\u30a3\u30f3\u30b0\u3068\u4eba\u306e\u624b\u306b\u3088\u308b\u8abf\u6574\">7-1. AI\u30e9\u30a4\u30c6\u30a3\u30f3\u30b0\u3068\u4eba\u306e\u624b\u306b\u3088\u308b\u8abf\u6574<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-24\" href=\"https:\/\/grannet.co.jp\/column\/article-seo\/#7-2_YMYL%E3%82%B8%E3%83%A3%E3%83%B3%E3%83%AB%E3%81%AB%E3%81%8A%E3%81%91%E3%82%8B%E6%B3%A8%E6%84%8F%E7%82%B9%E3%81%A8%E4%BF%A1%E9%A0%BC%E6%80%A7%E7%A2%BA%E4%BF%9D\" title=\"7-2. YMYL\u30b8\u30e3\u30f3\u30eb\u306b\u304a\u3051\u308b\u6ce8\u610f\u70b9\u3068\u4fe1\u983c\u6027\u78ba\u4fdd\">7-2. YMYL\u30b8\u30e3\u30f3\u30eb\u306b\u304a\u3051\u308b\u6ce8\u610f\u70b9\u3068\u4fe1\u983c\u6027\u78ba\u4fdd<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-25\" href=\"https:\/\/grannet.co.jp\/column\/article-seo\/#7-3_%E6%A4%9C%E7%B4%A2%E3%82%A8%E3%83%B3%E3%82%B8%E3%83%B3%E3%81%AE%E9%80%B2%E5%8C%96%E3%81%A8%E8%A8%98%E4%BA%8BSEO%E3%81%AE%E5%B1%95%E6%9C%9B\" title=\"7-3. \u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u306e\u9032\u5316\u3068\u8a18\u4e8bSEO\u306e\u5c55\u671b\">7-3. \u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u306e\u9032\u5316\u3068\u8a18\u4e8bSEO\u306e\u5c55\u671b<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-26\" href=\"https:\/\/grannet.co.jp\/column\/article-seo\/#%E3%81%BE%E3%81%A8%E3%82%81\" title=\"\u307e\u3068\u3081\">\u307e\u3068\u3081<\/a><\/li><\/ul><\/nav><\/div>\n <!-- 1 --> <h2 class=\"tt1\"><span class=\"ez-toc-section\" id=\"1_%E8%A8%98%E4%BA%8BSEO%E3%81%AE%E5%9F%BA%E6%9C%AC%E3%81%A8%E9%87%8D%E8%A6%81%E6%80%A7\"><\/span>1. \u8a18\u4e8bSEO\u306e\u57fa\u672c\u3068\u91cd\u8981\u6027<span class=\"ez-toc-section-end\"><\/span><\/h2> <div class=\"banner\"><img decoding=\"async\" src=\"https:\/\/service.grannet.co.jp\/blog\/wp-content\/uploads\/2025\/07\/img-article-seo1.jpg\" alt=\"\u8a18\u4e8bSEO\u306e\u57fa\u672c\u3068\u91cd\u8981\u6027\"><\/div> <div class=\"txtbox\"> <p>SEO\u65bd\u7b56\u306e\u4e2d\u3067\u3082\u3001\u8a18\u4e8b\u30b3\u30f3\u30c6\u30f3\u30c4\u306f\u4e2d\u9577\u671f\u7684\u306a\u6d41\u5165\u3092\u62c5\u3046\u91cd\u8981\u306a\u8cc7\u7523\u3067\u3059\u3002\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u306b\u8a55\u4fa1\u3055\u308c\u308b\u8a18\u4e8b\u306f\u3001\u5358\u306a\u308b\u60c5\u5831\u63d0\u4f9b\u3067\u306f\u306a\u304f\u3001\u8aad\u8005\u306e\u8ab2\u984c\u3092\u89e3\u6c7a\u3059\u308b\u5185\u5bb9\u3067\u3042\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u73fe\u4ee3\u306e\u691c\u7d22\u74b0\u5883\u3067\u306f\u3001<span class=\"txt_bold txt_red\">Google\u304c\u30e6\u30fc\u30b6\u30fc\u306e\u5229\u4fbf\u6027\u3092\u6700\u512a\u5148\u3057\u3066\u3044\u308b\u305f\u3081\u3001SEO\u3092\u610f\u8b58\u3057\u305f\u8a18\u4e8b\u69cb\u6210\u30fb\u6587\u7ae0\u8a2d\u8a08\u30fb\u60c5\u5831\u8a2d\u8a08\u304c\u4e0d\u53ef\u6b20<\/span>\u3067\u3059\u3002<\/p> <p>\u307e\u305a\u306f\u3001\u8a18\u4e8bSEO\u306e\u5168\u4f53\u50cf\u3068\u3001\u306a\u305c\u4eca\u300c\u8cea\u306e\u9ad8\u3044\u8a18\u4e8b\u300d\u304c\u6c42\u3081\u3089\u308c\u3066\u3044\u308b\u306e\u304b\u3092\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p> <\/div> <h3 class=\"tt2\"><span class=\"ez-toc-section\" id=\"1-1_%E6%A4%9C%E7%B4%A2%E3%82%A8%E3%83%B3%E3%82%B8%E3%83%B3%E3%81%AB%E3%81%8A%E3%81%91%E3%82%8B%E8%A8%98%E4%BA%8B%E3%82%B3%E3%83%B3%E3%83%86%E3%83%B3%E3%83%84%E3%81%AE%E5%BD%B9%E5%89%B2\"><\/span>1-1. \u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u306b\u304a\u3051\u308b\u8a18\u4e8b\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u5f79\u5272<span class=\"ez-toc-section-end\"><\/span><\/h3> <div class=\"txtbox\"> <p>\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u7591\u554f\u3084\u30cb\u30fc\u30ba\u306b\u5bfe\u3057\u3066\u6700\u9069\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u63d0\u793a\u3059\u308b\u305f\u3081\u306b\u3001\u7121\u6570\u306eWeb\u30da\u30fc\u30b8\u3092\u30af\u30ed\u30fc\u30eb\u3057\u3001\u9806\u4f4d\u4ed8\u3051\u3092\u884c\u3063\u3066\u3044\u307e\u3059\u3002\u4e2d\u3067\u3082<span class=\"txt_bold txt_red\">\u8a18\u4e8b\u30b3\u30f3\u30c6\u30f3\u30c4\u306f\u3001\u5546\u54c1\u7d39\u4ecb\u3084FAQ\u3068\u306f\u7570\u306a\u308a\u3001\u6df1\u3044\u60c5\u5831\u63d0\u4f9b\u3084\u8ab2\u984c\u89e3\u6c7a\u3092\u76ee\u7684\u3068\u3057\u3066\u304a\u308a\u3001\u30e6\u30fc\u30b6\u30fc\u3068\u306e\u63a5\u70b9\u3068\u3057\u3066\u975e\u5e38\u306b\u6709\u52b9<\/span>\u3067\u3059\u3002<\/p> <p>\u7279\u306b\u3001\u30ad\u30fc\u30ef\u30fc\u30c9\u691c\u7d22\u3055\u308c\u3084\u3059\u3044\u30c6\u30fc\u30de\u306b\u304a\u3044\u3066\u306f\u3001SEO\u8a18\u4e8b\u304c\u30e6\u30fc\u30b6\u30fc\u306e\u7b2c\u4e00\u63a5\u70b9\u306b\u306a\u308b\u3053\u3068\u3082\u591a\u304f\u3001\u30d6\u30e9\u30f3\u30c9\u8a8d\u77e5\u3084\u30ea\u30fc\u30c9\u7372\u5f97\u306b\u76f4\u7d50\u3057\u307e\u3059\u3002\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u306f\u3001\u6587\u8108\u3084\u5c02\u9580\u6027\u3001\u60c5\u5831\u306e\u4fe1\u983c\u6027\u306a\u3069\u3092\u7dcf\u5408\u7684\u306b\u8a55\u4fa1\u3059\u308b\u305f\u3081\u3001\u5358\u306a\u308b\u6587\u7ae0\u91cf\u3088\u308a\u3082\u300c\u8aad\u307f\u3084\u3059\u3055\u300d\u300c\u69cb\u6210\u300d\u300c\u7db2\u7f85\u6027\u300d\u300c\u4fe1\u983c\u6027\u300d\u306e\u3042\u308b\u8a18\u4e8b\u304c\u8a55\u4fa1\u3055\u308c\u307e\u3059\u3002<\/p> <p>\u307e\u305f\u3001<span class=\"txt_bold\">\u8a18\u4e8b\u306f\u4e00\u5ea6\u516c\u958b\u3059\u308c\u3070\u84c4\u7a4d\u578b\u306e\u8cc7\u7523\u3068\u306a\u308a\u3001\u9069\u5207\u306b\u904b\u7528\u30fb\u6539\u5584\u3059\u308c\u3070\u9577\u671f\u7684\u306a\u96c6\u5ba2\u304c\u53ef\u80fd<\/span>\u3068\u306a\u308a\u307e\u3059\u3002\u305d\u306e\u305f\u3081\u3001\u8a18\u4e8b\u30b3\u30f3\u30c6\u30f3\u30c4\u306fSEO\u65bd\u7b56\u306e\u4e2d\u6838\u3092\u62c5\u3046\u8981\u7d20\u3068\u3044\u3048\u307e\u3059\u3002<\/p> <\/div> <h3 class=\"tt2\"><span class=\"ez-toc-section\" id=\"1-2_%E7%8F%BE%E4%BB%A3%E3%81%AE%E6%A4%9C%E7%B4%A2%E7%92%B0%E5%A2%83%E3%81%A7%E8%A8%98%E4%BA%8BSEO%E3%81%8C%E5%BF%85%E8%A6%81%E3%81%AA%E7%90%86%E7%94%B1\"><\/span>1-2. \u73fe\u4ee3\u306e\u691c\u7d22\u74b0\u5883\u3067\u8a18\u4e8bSEO\u304c\u5fc5\u8981\u306a\u7406\u7531<span class=\"ez-toc-section-end\"><\/span><\/h3> <div class=\"txtbox\"> <p>Google\u306f\u3053\u3053\u6570\u5e74\u3067\u691c\u7d22\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u3092\u5927\u304d\u304f\u9032\u5316\u3055\u305b\u3066\u304a\u308a\u3001\u5358\u306a\u308b\u30ad\u30fc\u30ef\u30fc\u30c9\u8a70\u3081\u8fbc\u307f\u578b\u306e\u8a18\u4e8b\u306f\u3082\u306f\u3084\u901a\u7528\u3057\u307e\u305b\u3093\u3002\u7279\u306b\u3001<span class=\"txt_bold txt_red\">\u300cHelpful Content Update\u300d\u3084\u300cE-E-A-T\u300d\u306a\u3069\u306e\u6307\u6a19\u3092\u3082\u3068\u306b\u3001\u30e6\u30fc\u30b6\u30fc\u672c\u4f4d\u3067\u4fe1\u983c\u3067\u304d\u308b\u8a18\u4e8b\u304c\u8a55\u4fa1\u3055\u308c\u308b<\/span>\u3088\u3046\u306b\u306a\u308a\u307e\u3057\u305f\u3002<\/p> <p>\u307e\u305f\u3001\u30b9\u30de\u30fc\u30c8\u30d5\u30a9\u30f3\u306b\u3088\u308b\u691c\u7d22\u3084\u97f3\u58f0\u691c\u7d22\u306e\u666e\u53ca\u306b\u3088\u308a\u3001\u691c\u7d22\u30af\u30a8\u30ea\u306f\u3088\u308a\u4f1a\u8a71\u7684\u3067\u5177\u4f53\u7684\u306b\u306a\u3063\u3066\u3044\u307e\u3059\u3002\u3053\u306e\u3088\u3046\u306a<span class=\"txt_bold\">\u6587\u8108\u7406\u89e3\u578b\u306e\u691c\u7d22\u306b\u5bfe\u5fdc\u3059\u308b\u306b\u306f\u3001\u69cb\u9020\u5316\u3055\u308c\u305f\u8a18\u4e8b\u3068\u81ea\u7136\u306a\u8a00\u8449\u9078\u3073\u304c\u6b20\u304b\u305b\u307e\u305b\u3093\u3002<\/span><\/p> <p>\u3055\u3089\u306b\u3001\u7af6\u5408\u304c\u5897\u3048\u308b\u306a\u304b\u3067\u3001\u691c\u7d22\u4e0a\u4f4d\u3092\u7372\u5f97\u3059\u308b\u306b\u306f\u300c\u4ed6\u30b5\u30a4\u30c8\u3068\u306e\u5dee\u5225\u5316\u300d\u3082\u5fc5\u9808\u3067\u3059\u3002\u72ec\u81ea\u306e\u8996\u70b9\u3084\u5177\u4f53\u7684\u306a\u60c5\u5831\u63d0\u4f9b\u3001\u8996\u899a\u8981\u7d20\u306e\u6d3b\u7528\u306a\u3069\u3092\u901a\u3058\u3066\u3001SEO\u8a18\u4e8b\u306e\u8cea\u3092\u9ad8\u3081\u308b\u3053\u3068\u304c\u6c42\u3081\u3089\u308c\u307e\u3059\u3002<\/p> <p>\u305d\u306e\u7d50\u679c\u3001\u8a18\u4e8bSEO\u306f\u300c\u4e0a\u4f4d\u8868\u793a\u306e\u305f\u3081\u306e\u65bd\u7b56\u300d\u3067\u306f\u306a\u304f\u3001<span class=\"txt_bold\">\u300c\u30e6\u30fc\u30b6\u30fc\u306e\u671f\u5f85\u306b\u5fdc\u3048\u308b\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u4f5c\u308b\u305f\u3081\u306e\u601d\u8003\u30d7\u30ed\u30bb\u30b9\u300d\u3068\u3057\u3066\u4f4d\u7f6e\u3065\u3051\u3089\u308c\u308b<\/span>\u3088\u3046\u306b\u306a\u3063\u3066\u3044\u307e\u3059\u3002<\/p> <\/div> <!-- 2 --> <h2 class=\"tt1\"><span class=\"ez-toc-section\" id=\"2_%E6%88%90%E6%9E%9C%E3%81%AB%E3%81%A4%E3%81%AA%E3%81%8C%E3%82%8B%E8%A8%98%E4%BA%8BSEO%E3%81%AE%E5%8E%9F%E5%89%87\"><\/span>2. \u6210\u679c\u306b\u3064\u306a\u304c\u308b\u8a18\u4e8bSEO\u306e\u539f\u5247<span class=\"ez-toc-section-end\"><\/span><\/h2> <div class=\"banner\"><img decoding=\"async\" src=\"https:\/\/service.grannet.co.jp\/blog\/wp-content\/uploads\/2025\/07\/img-article-seo2.jpg\" alt=\"\u6210\u679c\u306b\u3064\u306a\u304c\u308b\u8a18\u4e8bSEO\u306e\u539f\u5247\"><\/div> <div class=\"txtbox\"> <p>\u8a18\u4e8bSEO\u3067\u6210\u679c\u3092\u51fa\u3059\u306b\u306f\u3001\u5358\u306b\u30ad\u30fc\u30ef\u30fc\u30c9\u3092\u76db\u308a\u8fbc\u3080\u3060\u3051\u3067\u306f\u4e0d\u5341\u5206\u3067\u3059\u3002\u91cd\u8981\u306a\u306e\u306f\u3001<span class=\"txt_bold\">\u691c\u7d22\u30e6\u30fc\u30b6\u30fc\u304c\u4f55\u3092\u6c42\u3081\u3066\u3044\u308b\u304b\u3092\u6df1\u304f\u7406\u89e3\u3057\u3001\u305d\u306e\u30cb\u30fc\u30ba\u306b\u7684\u78ba\u306b\u5fdc\u3048\u308b\u3053\u3068<\/span>\u3067\u3059\u3002\u307e\u305f\u3001Google\u304c\u63d0\u5531\u3059\u308b\u300cE-E-A-T\u300d\u6307\u6a19\u306b\u57fa\u3065\u3044\u3066\u3001<span class=\"txt_bold\">\u5c02\u9580\u6027\u30fb\u4fe1\u983c\u6027\u306e\u3042\u308b\u60c5\u5831\u3092\u6574\u7406\u3057\u3001\u69cb\u9020\u7684\u306b\u4f1d\u3048\u308b\u3053\u3068<\/span>\u304c\u8a55\u4fa1\u306b\u3064\u306a\u304c\u308a\u307e\u3059\u3002<\/p> <p>\u3053\u3053\u3067\u306f\u3001SEO\u306e\u672c\u8cea\u306b\u7acb\u3061\u8fd4\u308a\u3001\u6210\u679c\u306b\u76f4\u7d50\u3059\u308b\u57fa\u672c\u539f\u5247\u3092\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p> <\/div> <h3 class=\"tt2\"><span class=\"ez-toc-section\" id=\"2-1_%E3%83%A6%E3%83%BC%E3%82%B6%E3%83%BC%E3%81%AE%E6%A4%9C%E7%B4%A2%E6%84%8F%E5%9B%B3%E3%82%92%E6%B7%B1%E3%81%8F%E7%90%86%E8%A7%A3%E3%81%99%E3%82%8B\"><\/span>2-1. \u30e6\u30fc\u30b6\u30fc\u306e\u691c\u7d22\u610f\u56f3\u3092\u6df1\u304f\u7406\u89e3\u3059\u308b<span class=\"ez-toc-section-end\"><\/span><\/h3> <div class=\"txtbox\"> <p>SEO\u8a18\u4e8b\u306b\u304a\u3044\u3066\u91cd\u8981\u306a\u306e\u306f\u3001\u300c\u305d\u306e\u30ad\u30fc\u30ef\u30fc\u30c9\u3067\u691c\u7d22\u3059\u308b\u30e6\u30fc\u30b6\u30fc\u304c\u4f55\u3092\u6c42\u3081\u3066\u3044\u308b\u304b\u300d\u3092\u628a\u63e1\u3059\u308b\u3053\u3068\u3067\u3059\u3002\u3053\u308c\u3092\u300c\u691c\u7d22\u610f\u56f3\uff08\u30a4\u30f3\u30c6\u30f3\u30c8\uff09\u300d\u3068\u547c\u3073\u307e\u3059\u3002<\/p> <p>\u691c\u7d22\u610f\u56f3\u306b\u306f\u3001<span class=\"txt_bold\">\u300c\u60c5\u5831\u3092\u77e5\u308a\u305f\u3044\uff08Know\uff09\u300d\u300c\u4f55\u304b\u3092\u3057\u305f\u3044\uff08Do\uff09\u300d\u300c\u7279\u5b9a\u306e\u30b5\u30a4\u30c8\u306b\u884c\u304d\u305f\u3044\uff08Go\uff09\u300d\u306a\u3069\u8907\u6570\u306e\u30d1\u30bf\u30fc\u30f3\u304c\u3042\u308a\u3001\u3053\u308c\u3092\u8aa4\u308b\u3068\u3001\u3044\u304f\u3089\u826f\u8cea\u306a\u8a18\u4e8b\u3067\u3082\u8a55\u4fa1\u3055\u308c\u307e\u305b\u3093\u3002<\/span>\u305f\u3068\u3048\u3070\u3001\u300c\u8a18\u4e8bSEO \u66f8\u304d\u65b9\u300d\u3068\u3044\u3046\u30ad\u30fc\u30ef\u30fc\u30c9\u3067\u3042\u308c\u3070\u3001\u30e6\u30fc\u30b6\u30fc\u306fSEO\u306b\u5f37\u3044\u8a18\u4e8b\u306e\u69cb\u6210\u6cd5\u3084\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8\u3092\u6c42\u3081\u3066\u3044\u308b\u53ef\u80fd\u6027\u304c\u9ad8\u304f\u3001\u57fa\u790e\u77e5\u8b58\u3070\u304b\u308a\u8ff0\u3079\u3066\u3082\u610f\u56f3\u306b\u5408\u308f\u306a\u3044\u8a18\u4e8b\u306b\u306a\u308a\u307e\u3059\u3002<\/p> <p><span class=\"txt_bold txt_red\">\u691c\u7d22\u610f\u56f3\u306e\u7406\u89e3\u306b\u306f\u3001\u5b9f\u969b\u306e\u691c\u7d22\u7d50\u679c\uff08SERPs\uff09\u3092\u5206\u6790\u3057\u3001\u4e0a\u4f4d10\u30b5\u30a4\u30c8\u306e\u30bf\u30a4\u30c8\u30eb\u30fb\u69cb\u6210\u30fb\u5171\u901a\u8981\u7d20\u3092\u628a\u63e1\u3059\u308b\u306e\u304c\u6709\u52b9<\/span>\u3067\u3059\u3002\u307e\u305f\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u60a9\u307f\u3084\u72b6\u6cc1\u306b\u5bc4\u308a\u6dfb\u3063\u305f\u30da\u30eb\u30bd\u30ca\u8a2d\u8a08\u3082\u3001\u9069\u5207\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u8a2d\u8a08\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002<\/p> <\/div> <h3 class=\"tt2\"><span class=\"ez-toc-section\" id=\"2-2_E-E-A-T%E3%81%A8%E3%82%B3%E3%83%B3%E3%83%86%E3%83%B3%E3%83%84%E5%93%81%E8%B3%AA%E3%81%AE%E9%96%A2%E4%BF%82%E6%80%A7\"><\/span>2-2. E-E-A-T\u3068\u30b3\u30f3\u30c6\u30f3\u30c4\u54c1\u8cea\u306e\u95a2\u4fc2\u6027<span class=\"ez-toc-section-end\"><\/span><\/h3> <div class=\"txtbox\"> <p>Google\u304c\u516c\u5f0f\u306b\u660e\u8a00\u3057\u3066\u3044\u308b\u8a55\u4fa1\u57fa\u6e96\u306e1\u3064\u304c\u300cE-E-A-T\u300d\u3067\u3059\u3002\u3053\u308c\u306f\u3001\u4ee5\u4e0b\u306e4\u8981\u7d20\u3092\u610f\u5473\u3057\u307e\u3059\u3002<\/p> <div class=\"borderbox mb2em\"> <ul class=\"list_dot\"> <li>Experience\uff08\u7d4c\u9a13\uff09<\/li> <li>Expertise\uff08\u5c02\u9580\u6027\uff09<\/li> <li>Authoritativeness\uff08\u6a29\u5a01\u6027\uff09<\/li> <li>Trustworthiness\uff08\u4fe1\u983c\u6027\uff09<\/li> <\/ul><\/div> <p><span class=\"txt_bold txt_red\">\u533b\u7642\u30fb\u91d1\u878d\u306a\u3069YMYL\uff08Your Money or Your Life\uff09\u9818\u57df\u3067\u306f\u3001E-E-A-T\u306e\u9ad8\u3055\u304c\u8a18\u4e8b\u8a55\u4fa1\u306b\u76f4\u7d50<\/span>\u3057\u307e\u3059\u3002SEO\u8a18\u4e8b\u306b\u304a\u3044\u3066\u3082\u3001\u300c\u4f53\u9a13\u8ac7\u3092\u4ea4\u3048\u305f\u8aac\u660e\u300d\u300c\u5c02\u9580\u5bb6\u306b\u3088\u308b\u57f7\u7b46\u3084\u76e3\u4fee\u300d\u300c\u4fe1\u983c\u3067\u304d\u308b\u5916\u90e8\u60c5\u5831\u306e\u5f15\u7528\u300d\u306a\u3069\u3092\u901a\u3058\u3066\u3001E-E-A-T\u3092\u62c5\u4fdd\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/p> <p>\u307e\u305f\u3001<span class=\"txt_bold\">\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u306f\u30ea\u30f3\u30af\u69cb\u9020\u3084\u904b\u55b6\u8005\u60c5\u5831\u3001\u30d7\u30ed\u30d5\u30a3\u30fc\u30eb\u306e\u660e\u8a18\u306a\u3069\u3082\u7dcf\u5408\u7684\u306b\u8a55\u4fa1<\/span>\u3057\u3066\u3044\u307e\u3059\u3002E-E-A-T\u306e\u8003\u3048\u65b9\u3092\u30b3\u30f3\u30c6\u30f3\u30c4\u5236\u4f5c\u306b\u7d44\u307f\u8fbc\u3080\u3053\u3068\u3067\u3001Google\u3060\u3051\u3067\u306a\u304f\u8aad\u8005\u304b\u3089\u3082\u4fe1\u983c\u3055\u308c\u308b\u8a18\u4e8b\u306b\u4ed5\u4e0a\u3052\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p> <\/div> <!-- 3 --> <h2 class=\"tt1\"><span class=\"ez-toc-section\" id=\"3_SEO%E3%81%AB%E5%BC%B7%E3%81%84%E8%A8%98%E4%BA%8B%E3%81%AE%E6%96%87%E7%AB%A0%E6%A7%8B%E6%88%90%E3%81%A8%E6%9B%B8%E3%81%8D%E6%96%B9\"><\/span>3. SEO\u306b\u5f37\u3044\u8a18\u4e8b\u306e\u6587\u7ae0\u69cb\u6210\u3068\u66f8\u304d\u65b9<span class=\"ez-toc-section-end\"><\/span><\/h2> <div class=\"txtbox\"> <p>\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u3068\u30e6\u30fc\u30b6\u30fc\u306e<span class=\"txt_bold txt_red\">\u53cc\u65b9\u304b\u3089\u8a55\u4fa1\u3055\u308c\u308b\u8a18\u4e8b\u3092\u4f5c\u308b\u306b\u306f\u3001\u69cb\u6210\u306e\u8a2d\u8a08\u529b\u3068\u6587\u7ae0\u8868\u73fe\u306e\u6700\u9069\u5316\u304c\u6b20\u304b\u305b\u307e\u305b\u3093<\/span>\u3002\u8aad\u8005\u306e\u6ede\u5728\u6642\u9593\u3084\u56de\u904a\u7387\u3092\u9ad8\u3081\u308b\u305f\u3081\u306b\u306f\u3001\u8ad6\u7406\u7684\u306a\u6d41\u308c\u30fb\u8996\u8a8d\u6027\u30fb\u884c\u52d5\u559a\u8d77\u3092\u610f\u8b58\u3057\u305f\u6587\u7ae0\u69cb\u6210\u304c\u6c42\u3081\u3089\u308c\u307e\u3059\u3002\u307e\u305f\u3001\u691c\u7d22\u9806\u4f4d\u306b\u5f71\u97ff\u3059\u308b\u30bf\u30a4\u30c8\u30eb\u3084\u898b\u51fa\u3057\u3001\u5c0e\u5165\u6587\u306a\u3069\u306e\u8981\u7d20\u3082\u6226\u7565\u7684\u306b\u8a2d\u8a08\u3059\u3079\u304d\u3067\u3059\u3002<\/p> <p>\u3053\u3053\u3067\u306f\u3001SEO\u306b\u5f37\u3044\u8a18\u4e8b\u306e\u66f8\u304d\u65b9\u3068\u3001\u5177\u4f53\u7684\u306a\u6587\u7ae0\u69cb\u6210\u306e\u65b9\u6cd5\u3092\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p> <\/div> <h3 class=\"tt2\"><span class=\"ez-toc-section\" id=\"3-1_%E3%82%BF%E3%82%A4%E3%83%88%E3%83%AB%E3%83%BB%E8%A6%8B%E5%87%BA%E3%81%97%E3%83%BB%E5%B0%8E%E5%85%A5%E6%96%87%E3%81%AE%E6%9C%80%E9%81%A9%E5%8C%96\"><\/span>3-1. \u30bf\u30a4\u30c8\u30eb\u30fb\u898b\u51fa\u3057\u30fb\u5c0e\u5165\u6587\u306e\u6700\u9069\u5316<span class=\"ez-toc-section-end\"><\/span><\/h3> <div class=\"txtbox\"> <p>SEO\u8a18\u4e8b\u306b\u304a\u3044\u3066\u3001\u30bf\u30a4\u30c8\u30eb\u30fb\u898b\u51fa\u3057\u30fb\u5c0e\u5165\u6587\u306f\u91cd\u8981\u306a\u8981\u7d20\u306e1\u3064\u3067\u3059\u3002\u3053\u308c\u3089\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u30af\u30ea\u30c3\u30af\u3057\u3001\u8a18\u4e8b\u3092\u8aad\u307f\u9032\u3081\u308b\u304b\u3069\u3046\u304b\u3092\u5de6\u53f3\u3059\u308b\u8981\u7d20\u3067\u3042\u308b\u3068\u540c\u6642\u306b\u3001Google\u306e\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u306b\u3082\u5927\u304d\u304f\u5f71\u97ff\u3057\u307e\u3059\u3002<\/p> <p><span class=\"txt_bold\">\u30bf\u30a4\u30c8\u30eb\u306f\u3001\u72d9\u3063\u305f\u30ad\u30fc\u30ef\u30fc\u30c9\u3092\u81ea\u7136\u306b\u542b\u3081\u3064\u3064\u3001\u8aad\u8005\u306e\u8208\u5473\u3092\u5f15\u304f\u8868\u73fe\u3092\u4f7f\u3046\u3053\u3068\u304c\u57fa\u672c<\/span>\u3067\u3059\u3002\u300c\u25cb\u25cb\u3068\u306f\uff1f\u300d\u300c\u25cb\u3064\u306e\u65b9\u6cd5\u300d\u300c\u521d\u5fc3\u8005\u5411\u3051\u30ac\u30a4\u30c9\u300d\u306a\u3069\u306e\u69cb\u6587\u306f\u3001\u691c\u7d22\u610f\u56f3\u3068\u30de\u30c3\u30c1\u3057\u3084\u3059\u304f\u3001CTR\u5411\u4e0a\u306b\u3082\u5bc4\u4e0e\u3057\u307e\u3059\u3002<\/p> <p>\u898b\u51fa\u3057\uff08h2\u30fbh3\uff09\u306f\u3001\u8a18\u4e8b\u306e\u69cb\u9020\u3092\u793a\u3059\u91cd\u8981\u306a\u5f79\u5272\u3092\u62c5\u3044\u307e\u3059\u3002<span class=\"txt_bold\">h2\u306b\u306f\u4e3b\u984c\u3092\u3001h3\u306b\u306f\u5177\u4f53\u7684\u306a\u8981\u7d20\u3092\u8a18\u8ff0\u3057\u3001\u6bb5\u968e\u7684\u306b\u8aad\u8005\u3092\u8a98\u5c0e<\/span>\u3057\u307e\u3057\u3087\u3046\u3002\u307e\u305f\u3001h\u30bf\u30b0\u306b\u306f\u53ef\u80fd\u306a\u7bc4\u56f2\u3067\u30ad\u30fc\u30ef\u30fc\u30c9\u3084\u95a2\u9023\u8a9e\u3092\u542b\u3081\u3001\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u306b\u5bfe\u3059\u308b\u69cb\u9020\u7684\u306a\u30d2\u30f3\u30c8\u3092\u4e0e\u3048\u308b\u3053\u3068\u304c\u52b9\u679c\u7684\u3067\u3059\u3002<\/p> <p><span class=\"txt_bold\">\u5c0e\u5165\u6587\u3067\u306f\u3001\u300c\u8ab0\u306b\u5411\u3051\u305f\u8a18\u4e8b\u306a\u306e\u304b\u300d\u300c\u3053\u306e\u8a18\u4e8b\u3092\u8aad\u3080\u3068\u4f55\u304c\u308f\u304b\u308b\u306e\u304b\u300d\u3092\u660e\u78ba\u306b\u4f1d\u3048\u3001\u691c\u7d22\u610f\u56f3\u306b\u5408\u3063\u305f\u554f\u984c\u63d0\u8d77\u3068\u89e3\u6c7a\u7b56\u3092\u7c21\u6f54\u306b\u63d0\u793a<\/span>\u3057\u307e\u3059\u3002\u9577\u3059\u304e\u308b\u8aac\u660e\u3084\u7d50\u8ad6\u306e\u5f8c\u51fa\u3057\u306f\u96e2\u8131\u7387\u3092\u9ad8\u3081\u308b\u305f\u3081\u3001\u77ed\u304f\u30fb\u7aef\u7684\u306b\u4fa1\u5024\u3092\u4f1d\u3048\u308b\u69cb\u6210\u3092\u610f\u8b58\u3057\u307e\u3057\u3087\u3046\u3002<\/p> <\/div> <h3 class=\"tt2\"><span class=\"ez-toc-section\" id=\"3-2_%E8%AB%96%E7%90%86%E7%9A%84%E3%81%A7%E5%88%86%E3%81%8B%E3%82%8A%E3%82%84%E3%81%99%E3%81%84%E6%9C%AC%E6%96%87%E6%A7%8B%E6%88%90%E3%81%AE%E4%BD%9C%E3%82%8A%E6%96%B9\"><\/span>3-2. \u8ad6\u7406\u7684\u3067\u5206\u304b\u308a\u3084\u3059\u3044\u672c\u6587\u69cb\u6210\u306e\u4f5c\u308a\u65b9<span class=\"ez-toc-section-end\"><\/span><\/h3> <div class=\"txtbox\"> <p>SEO\u306b\u5f37\u3044\u8a18\u4e8b\u306f\u3001\u5358\u306b\u60c5\u5831\u3092\u8a70\u3081\u8fbc\u3080\u306e\u3067\u306f\u306a\u304f\u3001\u8aad\u8005\u304c\u30b9\u30c8\u30ec\u30b9\u306a\u304f\u8aad\u307f\u9032\u3081\u3089\u308c\u308b\u3088\u3046\u306b\u69cb\u9020\u5316\u3055\u308c\u3066\u3044\u307e\u3059\u3002\u8aad\u8005\u306b\u30b9\u30c8\u30ec\u30b9\u3092\u611f\u3058\u3055\u305b\u306b\u304f\u304f\u3059\u308b\u305f\u3081\u306b\u306f\u3001\u8ad6\u7406\u7684\u306a\u6bb5\u843d\u69cb\u6210\u3068\u4e00\u8cab\u3057\u305f\u6587\u7ae0\u5c55\u958b\u304c\u5927\u4e8b\u3067\u3059\u3002<\/p> <p><span class=\"txt_bold\">\u57fa\u672c\u7684\u306a\u6587\u7ae0\u69cb\u6210\u306f\u3001\u300c\u7d50\u8ad6 \u2192 \u7406\u7531 \u2192 \u5177\u4f53\u4f8b \u2192 \u307e\u3068\u3081\u300d\u306e\u9806\u3067\u8a2d\u8a08\u3059\u308b<\/span>\u3053\u3068\u304c\u63a8\u5968\u3055\u308c\u307e\u3059\u3002\u3053\u306e\u6d41\u308c\u306b\u3088\u308a\u3001\u8aad\u8005\u306f\u30b9\u30e0\u30fc\u30ba\u306b\u5185\u5bb9\u3092\u7406\u89e3\u3067\u304d\u3001SEO\u306e\u8a55\u4fa1\u6307\u6a19\u3067\u3042\u308b\u6ede\u5728\u6642\u9593\u3084\u76f4\u5e30\u7387\u306e\u6539\u5584\u306b\u3082\u3064\u306a\u304c\u308a\u307e\u3059\u3002<\/p> <p>\u307e\u305f\u3001<span class=\"txt_bold\">1\u65871\u7fa9\u30fb1\u6bb5\u843d1\u30c6\u30fc\u30de\u3092\u5fb9\u5e95\u3057\u3001\u4e3b\u8a9e\u3068\u8ff0\u8a9e\u306e\u5bfe\u5fdc\u3084\u63a5\u7d9a\u8a5e\u306e\u4f7f\u3044\u65b9\u306b\u3082\u6ce8\u610f<\/span>\u3092\u6255\u3044\u307e\u3057\u3087\u3046\u3002\u8aad\u307f\u624b\u306b\u8aa4\u8aad\u3055\u308c\u306a\u3044\u660e\u77ad\u306a\u6587\u7ae0\u3053\u305d\u304c\u3001SEO\u306b\u304a\u3044\u3066\u3082\u8a55\u4fa1\u3055\u308c\u308b\u300c\u826f\u8cea\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u300d\u306e\u6761\u4ef6\u3067\u3059\u3002<\/p> <p>\u3055\u3089\u306b\u3001<span class=\"txt_bold\">\u7b87\u6761\u66f8\u304d\u30fb\u8868\u7d44\u307f\u30fb\u592a\u5b57\u306a\u3069\u3092\u6d3b\u7528\u3057\u3066\u8996\u8a8d\u6027\u3092\u9ad8\u3081\u308b<\/span>\u3053\u3068\u3082\u52b9\u679c\u7684\u3067\u3059\u3002\u30b9\u30de\u30fc\u30c8\u30d5\u30a9\u30f3\u95b2\u89a7\u304c\u4e3b\u6d41\u3068\u306a\u3063\u3066\u3044\u308b\u73fe\u5728\u3001\u9577\u6587\u3084\u96e3\u89e3\u306a\u6587\u7ae0\u306f\u8aad\u307e\u308c\u306b\u304f\u304f\u306a\u308b\u50be\u5411\u304c\u3042\u308a\u3001\u7c21\u6f54\u3067\u56f3\u89e3\u7684\u306a\u69cb\u6210\u304c\u597d\u307e\u308c\u307e\u3059\u3002<\/p> <\/div> <h3 class=\"tt2\"><span class=\"ez-toc-section\" id=\"3-3_%E8%AA%AD%E4%BA%86%E7%8E%87%E3%82%92%E9%AB%98%E3%82%81%E3%82%8B%E3%81%BE%E3%81%A8%E3%82%81%E3%81%A8CTA%E3%81%AE%E8%A8%AD%E8%A8%88\"><\/span>3-3. \u8aad\u4e86\u7387\u3092\u9ad8\u3081\u308b\u307e\u3068\u3081\u3068CTA\u306e\u8a2d\u8a08<span class=\"ez-toc-section-end\"><\/span><\/h3> <div class=\"txtbox\"> <p>SEO\u3067\u306f\u672c\u6587\u306e\u524d\u534a\u304c\u8a55\u4fa1\u306b\u5f71\u97ff\u3092\u4e0e\u3048\u308b\u50be\u5411\u304c\u3042\u308a\u307e\u3059\u304c\u3001\u8a18\u4e8b\u306e\u5f8c\u534a\u3082\u8aad\u8005\u6e80\u8db3\u5ea6\u3084\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u306b\u3068\u3063\u3066\u91cd\u8981\u3067\u3059\u3002\u7279\u306b\u3001\u8aad\u4e86\u5f8c\u306e\u884c\u52d5\u3092\u4fc3\u3059\u307e\u3068\u3081\u3084CTA\uff08Call to Action\uff09\u306e\u8a2d\u8a08\u304c\u30dd\u30a4\u30f3\u30c8\u3068\u306a\u308a\u307e\u3059\u3002<\/p> <p>\u307e\u305a<span class=\"txt_bold\">\u307e\u3068\u3081\u90e8\u5206\u3067\u306f\u3001\u8a18\u4e8b\u5168\u4f53\u306e\u8981\u70b9\u3092\u77ed\u304f\u518d\u78ba\u8a8d\u3059\u308b\u3060\u3051\u3067\u306a\u304f\u3001\u300c\u3053\u3046\u3057\u305f\u60a9\u307f\u3092\u6301\u3064\u4eba\u306f\u301c\u3092\u8a66\u3057\u3066\u307f\u307e\u3057\u3087\u3046\u300d\u3068\u3044\u3063\u305f\u6b21\u306e\u884c\u52d5\u306b\u81ea\u7136\u306b\u3064\u306a\u3052\u308b<\/span>\u5185\u5bb9\u304c\u7406\u60f3\u3067\u3059\u3002\u5197\u9577\u306a\u632f\u308a\u8fd4\u308a\u3067\u306f\u306a\u304f\u3001\u8aad\u8005\u306b\u3068\u3063\u3066\u300c\u6b21\u306e\u30b9\u30c6\u30c3\u30d7\u300d\u3092\u63d0\u793a\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/p> <p>CTA\uff08\u884c\u52d5\u559a\u8d77\uff09\u306f\u3001\u8cc7\u6599\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u3084\u5546\u54c1\u7d39\u4ecb\u3001\u95a2\u9023\u8a18\u4e8b\u3078\u306e\u30ea\u30f3\u30af\u306a\u3069\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u3068\u308b\u3079\u304d\u5177\u4f53\u7684\u306a\u30a2\u30af\u30b7\u30e7\u30f3\u3092\u793a\u3059\u8981\u7d20\u3067\u3059\u3002\u3053\u3053\u3067\u91cd\u8981\u306a\u306e\u306f\u3001\u8a18\u4e8b\u5168\u4f53\u306e\u6d41\u308c\u3068\u95a2\u9023\u6027\u304c\u3042\u308b\u3053\u3068\u3067\u3059\u3002<span class=\"txt_bold\">\u7a81\u7136\u306e\u55b6\u696d\u611f\u304c\u5f37\u3044CTA\u306f\u8aad\u8005\u306e\u96e2\u8131\u3092\u62db\u304d\u3084\u3059\u3044\u305f\u3081\u3001\u3042\u304f\u307e\u3067\u81ea\u7136\u306a\u6587\u8108\u3067\u914d\u7f6e<\/span>\u3057\u307e\u3059\u3002<\/p> <p>\u8aad\u4e86\u7387\u304c\u9ad8\u307e\u308a\u3001\u6b21\u306e\u30a2\u30af\u30b7\u30e7\u30f3\u3078\u3068\u30b9\u30e0\u30fc\u30ba\u306b\u79fb\u884c\u3067\u304d\u308b\u8a18\u4e8b\u69cb\u6210\u306f\u3001\u7d50\u679c\u3068\u3057\u3066SEO\u52b9\u679c\u3060\u3051\u3067\u306a\u304f\u3001\u30d3\u30b8\u30cd\u30b9\u6210\u679c\u306b\u3082\u76f4\u7d50\u3057\u307e\u3059\u3002<\/p> <\/div> <!-- 4 --> <h2 class=\"tt1\"><span class=\"ez-toc-section\" id=\"4_%E8%A8%98%E4%BA%8B%E4%BD%9C%E6%88%90%E5%89%8D%E3%81%AE%E6%BA%96%E5%82%99%E3%81%A8%E8%A8%88%E7%94%BB\"><\/span>4. \u8a18\u4e8b\u4f5c\u6210\u524d\u306e\u6e96\u5099\u3068\u8a08\u753b<span class=\"ez-toc-section-end\"><\/span><\/h2> <div class=\"txtbox\"> <p>SEO\u306b\u5f37\u3044\u8a18\u4e8b\u3092\u4f5c\u308b\u305f\u3081\u306b\u306f\u3001\u57f7\u7b46\u305d\u306e\u3082\u306e\u3088\u308a\u3082\u4e8b\u524d\u306e\u300c\u6e96\u5099\u3068\u8a2d\u8a08\u300d\u306e\u6bb5\u968e\u304c\u91cd\u8981\u3067\u3059\u3002<span class=\"txt_bold txt_red\">\u9069\u5207\u306a\u30ad\u30fc\u30ef\u30fc\u30c9\u3092\u9078\u3073\u3001\u7af6\u5408\u5206\u6790\u3084\u8aad\u8005\u7406\u89e3\u3092\u6df1\u3081\u305f\u3046\u3048\u3067\u3001\u69cb\u6210\u3084\u30e9\u30a4\u30c6\u30a3\u30f3\u30b0\u65b9\u91dd\u3092\u7df4\u308b\u3053\u3068\u3067\u3001\u7121\u99c4\u306a\u304f\u8cea\u306e\u9ad8\u3044\u8a18\u4e8b\u5236\u4f5c\u304c\u53ef\u80fd<\/span>\u306b\u306a\u308a\u307e\u3059\u3002<\/p> <p>\u3053\u3053\u3067\u306f\u3001SEO\u8a18\u4e8b\u4f5c\u6210\u306b\u5fc5\u8981\u306a\u6e96\u5099\u30d7\u30ed\u30bb\u30b9\u3092\u4f53\u7cfb\u7684\u306b\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p> <\/div> <h3 class=\"tt2\"><span class=\"ez-toc-section\" id=\"4-1_%E5%8A%B9%E6%9E%9C%E7%9A%84%E3%81%AA%E3%82%AD%E3%83%BC%E3%83%AF%E3%83%BC%E3%83%89%E9%81%B8%E5%AE%9A%E3%81%A8%E7%AB%B6%E5%90%88%E8%AA%BF%E6%9F%BB\"><\/span>4-1. \u52b9\u679c\u7684\u306a\u30ad\u30fc\u30ef\u30fc\u30c9\u9078\u5b9a\u3068\u7af6\u5408\u8abf\u67fb<span class=\"ez-toc-section-end\"><\/span><\/h3> <div class=\"txtbox\"> <p>SEO\u8a18\u4e8b\u306e\u6210\u5426\u306f\u3001\u6700\u521d\u306e\u30ad\u30fc\u30ef\u30fc\u30c9\u9078\u5b9a\u306b\u5927\u304d\u304f\u5de6\u53f3\u3055\u308c\u307e\u3059\u3002<span class=\"txt_bold txt_red\">\u691c\u7d22\u30dc\u30ea\u30e5\u30fc\u30e0\u304c\u9ad8\u304f\u3001\u304b\u3064\u81ea\u793e\u306e\u5f37\u307f\u3068\u30de\u30c3\u30c1\u3057\u305f\u30ad\u30fc\u30ef\u30fc\u30c9\u3092\u898b\u6975\u3081\u308b\u3053\u3068\u3067\u3001\u4e0a\u4f4d\u8868\u793a\u3068\u96c6\u5ba2\u306e\u4e21\u7acb\u304c\u53ef\u80fd<\/span>\u3068\u306a\u308a\u307e\u3059\u3002<\/p> <p>\u307e\u305a\u884c\u3046\u3079\u304d\u306f\u3001\u30e1\u30a4\u30f3\u30ad\u30fc\u30ef\u30fc\u30c9\u3068\u305d\u306e\u5468\u8fba\u306b\u3042\u308b\u95a2\u9023\u8a9e\u30fb\u30b5\u30d6\u30ad\u30fc\u30ef\u30fc\u30c9\u306e\u30ea\u30b9\u30c8\u30a2\u30c3\u30d7\u3067\u3059\u3002<span class=\"txt_bold\">Google\u30ad\u30fc\u30ef\u30fc\u30c9\u30d7\u30e9\u30f3\u30ca\u30fc\u3084\u30e9\u30c3\u30b3\u30ad\u30fc\u30ef\u30fc\u30c9\u3001Ubersuggest\u306a\u3069\u306e\u30c4\u30fc\u30eb\u3092\u6d3b\u7528\u3057\u3066\u3001\u691c\u7d22\u30dc\u30ea\u30e5\u30fc\u30e0\u30fb\u7af6\u5408\u6027\u30fb\u691c\u7d22\u610f\u56f3\u3092\u8abf\u67fb<\/span>\u3057\u307e\u3059\u3002<\/p> <p>\u6b21\u306b\u3001\u5019\u88dc\u3068\u306a\u308b\u30ad\u30fc\u30ef\u30fc\u30c9\u3067\u5b9f\u969b\u306b\u691c\u7d22\u3057\u3001\u4e0a\u4f4d10\u30b5\u30a4\u30c8\u306e\u30bf\u30a4\u30c8\u30eb\u30fb\u898b\u51fa\u3057\u69cb\u6210\u30fb\u6587\u7ae0\u306e\u7279\u5fb4\u306a\u3069\u3092\u30c1\u30a7\u30c3\u30af\u3057\u307e\u3059\u3002<span class=\"txt_bold\">\u7af6\u5408\u304c\u3069\u306e\u3088\u3046\u306a\u5207\u308a\u53e3\u3067\u30e6\u30fc\u30b6\u30fc\u8ab2\u984c\u3092\u89e3\u6c7a\u3057\u3066\u3044\u308b\u304b\u3092\u5206\u6790\u3059\u308b<\/span>\u3053\u3068\u3067\u3001\u81ea\u793e\u304c\u72d9\u3046\u3079\u304d\u5dee\u5225\u5316\u30dd\u30a4\u30f3\u30c8\u3082\u898b\u3048\u3066\u304d\u307e\u3059\u3002<\/p> <p>\u3055\u3089\u306b\u3001<span class=\"txt_bold\">YMYL\u9818\u57df\uff08\u533b\u7642\u30fb\u91d1\u878d\u30fb\u6cd5\u5f8b\u306a\u3069\uff09\u3067\u3042\u308c\u3070\u3001\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u304c\u6c42\u3081\u308bE-E-A-T\u57fa\u6e96\u3092\u6e80\u305f\u3057\u3066\u3044\u308b\u304b\u3001\u76e3\u67fb\u8005\u306e\u6709\u7121\u306a\u3069\u3082\u8abf\u67fb\u5bfe\u8c61<\/span>\u3068\u306a\u308a\u307e\u3059\u3002<\/p> <p>\u30ad\u30fc\u30ef\u30fc\u30c9\u9078\u5b9a\u3068\u7af6\u5408\u8abf\u67fb\u3092\u4e01\u5be7\u306b\u884c\u3046\u3053\u3068\u3067\u3001\u7684\u5916\u308c\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u907f\u3051\u3089\u308c\u3001\u30e6\u30fc\u30b6\u30fc\u306b\u3082\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u306b\u3082\u8a55\u4fa1\u3055\u308c\u308b\u8a18\u4e8b\u8a2d\u8a08\u306e\u571f\u53f0\u304c\u6574\u3044\u307e\u3059\u3002<\/p> <\/div> <h3 class=\"tt2\"><span class=\"ez-toc-section\" id=\"4-2_%E3%82%BF%E3%83%BC%E3%82%B2%E3%83%83%E3%83%88%E8%AA%AD%E8%80%85%EF%BC%88%E3%83%9A%E3%83%AB%E3%82%BD%E3%83%8A%EF%BC%89%E3%81%A8%E3%82%B3%E3%83%B3%E3%83%86%E3%83%B3%E3%83%84%E6%88%A6%E7%95%A5%E3%81%AE%E7%AB%8B%E3%81%A6%E6%96%B9\"><\/span>4-2. \u30bf\u30fc\u30b2\u30c3\u30c8\u8aad\u8005\uff08\u30da\u30eb\u30bd\u30ca\uff09\u3068\u30b3\u30f3\u30c6\u30f3\u30c4\u6226\u7565\u306e\u7acb\u3066\u65b9<span class=\"ez-toc-section-end\"><\/span><\/h3> <div class=\"txtbox\"> <p>SEO\u3067\u6210\u679c\u3092\u4e0a\u3052\u308b\u306b\u306f\u3001\u691c\u7d22\u30ad\u30fc\u30ef\u30fc\u30c9\u3060\u3051\u3067\u306a\u304f\u3001\u305d\u306e\u80cc\u666f\u306b\u3042\u308b\u8aad\u8005\u50cf\uff08\u30da\u30eb\u30bd\u30ca\uff09\u3092\u660e\u78ba\u306b\u3059\u308b\u3053\u3068\u304c\u6b20\u304b\u305b\u307e\u305b\u3093\u3002<span class=\"txt_bold txt_red\">\u306a\u305c\u305d\u306e\u30ad\u30fc\u30ef\u30fc\u30c9\u3067\u691c\u7d22\u3057\u305f\u306e\u304b\u3001\u3069\u3093\u306a\u60a9\u307f\u3092\u6301\u3063\u3066\u3044\u308b\u306e\u304b\u3001\u3069\u306e\u7a0b\u5ea6\u306e\u77e5\u8b58\u3092\u6301\u3063\u3066\u3044\u308b\u306e\u304b\u3092\u5177\u4f53\u7684\u306b\u8a2d\u5b9a\u3059\u308b\u3053\u3068\u3067\u3001\u6587\u7ae0\u306e\u6df1\u3055\u3084\u8868\u73fe\u306e\u30c8\u30fc\u30f3\u3092\u6700\u9069\u5316<\/span>\u3067\u304d\u307e\u3059\u3002<\/p> <p>\u305f\u3068\u3048\u3070\u3001\u300c\u8a18\u4e8bSEO \u66f8\u304d\u65b9\u300d\u3068\u3044\u3046\u30ad\u30fc\u30ef\u30fc\u30c9\u3067\u3042\u308c\u3070\u3001\u4ee5\u4e0b3\u3064\u3092\u660e\u78ba\u306b\u3059\u308b\u3053\u3068\u3067\u4f1d\u3048\u308b\u5185\u5bb9\u3084\u8a9e\u5f59\u306e\u30ec\u30d9\u30eb\u304c\u5909\u308f\u3063\u3066\u304d\u307e\u3059\u3002<\/p> <div class=\"borderbox mb2em\"> <ul class=\"list_dot\"> <li>\u521d\u5fc3\u8005\u30e9\u30a4\u30bf\u30fc\u306a\u306e\u304b<\/li> <li>\u4f01\u696d\u306eWeb\u62c5\u5f53\u8005\u306a\u306e\u304b<\/li> <li>\u81ea\u793e\u30d6\u30ed\u30b0\u306e\u904b\u7528\u8005\u306a\u306e\u304b<\/li> <\/ul><\/div><p>\u30da\u30eb\u30bd\u30ca\u8a2d\u5b9a\u306b\u304a\u3044\u3066\u306f\u3001\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u60c5\u5831\u3092\u6d17\u3044\u51fa\u3059\u306e\u304c\u6709\u52b9\u3067\u3059\u3002<\/p><div class=\"borderbox mb2em\"> <ul class=\"list_dot\"> <li>\u5e74\u9f62\u30fb\u6027\u5225\u30fb\u8077\u696d<\/li> <li>\u7f6e\u304b\u308c\u3066\u3044\u308b\u72b6\u6cc1\uff08\u4f8b\uff1a\u793e\u5185\u3067SEO\u8a18\u4e8b\u3092\u4efb\u3055\u308c\u305f\u3070\u304b\u308a\uff09<\/li> <li>\u60a9\u307f\u3084\u4e0d\u5b89\uff08\u4f8b\uff1a\u9806\u4f4d\u304c\u4e0a\u304c\u3089\u306a\u3044\u3001\u4f55\u304b\u3089\u59cb\u3081\u3066\u3088\u3044\u304b\u308f\u304b\u3089\u306a\u3044\uff09<\/li> <li>\u3053\u306e\u8a18\u4e8b\u304b\u3089\u5f97\u305f\u3044\u3053\u3068\uff08\u4f8b\uff1a\u5177\u4f53\u7684\u306a\u66f8\u304d\u65b9\u624b\u9806\uff09<\/li> <\/ul><\/div><p>\u3053\u306e\u3088\u3046\u306b\u3001\u30da\u30eb\u30bd\u30ca\u50cf\u3092\u5177\u4f53\u5316\u3057\u305f\u3046\u3048\u3067\u30b3\u30f3\u30c6\u30f3\u30c4\u69cb\u6210\u3092\u6c7a\u3081\u308b\u3068\u3001\u8aad\u8005\u3068\u306e\u5fc3\u7406\u7684\u8ddd\u96e2\u3092\u7e2e\u3081\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002<\/p><p>\u307e\u305f\u3001\u8a18\u4e8b\u5358\u4f53\u3067\u306e\u5f79\u5272\u3060\u3051\u3067\u306a\u304f\u3001\u30e1\u30c7\u30a3\u30a2\u5168\u4f53\u3067\u306e\u5c0e\u7dda\u8a2d\u8a08\u3092\u610f\u8b58\u3059\u308b\u3053\u3068\u3082\u91cd\u8981\u3067\u3059\u3002<span class=\"txt_bold\">\u95a2\u9023\u8a18\u4e8b\u3084\u30db\u30ef\u30a4\u30c8\u30da\u30fc\u30d1\u30fc\u3001\u30b5\u30fc\u30d3\u30b9\u30da\u30fc\u30b8\u3078\u306e\u8a98\u5c0e\u3092\u542b\u3081\u305f\u300c\u30b3\u30f3\u30c6\u30f3\u30c4\u6226\u7565\u300d\u3068\u3057\u3066\u306e\u8a2d\u8a08\u304c\u3001\u8a18\u4e8b\u306e\u4fa1\u5024\u3092\u6700\u5927\u5316<\/span>\u3057\u307e\u3059\u3002<\/p> <\/div> <!-- 5 --> <h2 class=\"tt1\"><span class=\"ez-toc-section\" id=\"5_%E8%AA%AD%E3%81%BE%E3%82%8C%E3%82%8BSEO%E8%A8%98%E4%BA%8B%E3%81%AE%E4%BD%9C%E6%88%90%E6%96%B9%E6%B3%95\"><\/span>5. \u8aad\u307e\u308c\u308bSEO\u8a18\u4e8b\u306e\u4f5c\u6210\u65b9\u6cd5<span class=\"ez-toc-section-end\"><\/span><\/h2> <div class=\"txtbox\"> <p>\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u306b\u8a55\u4fa1\u3055\u308c\u308b\u3060\u3051\u3067\u306a\u304f\u3001\u5b9f\u969b\u306b\u8aad\u8005\u306b\u8aad\u307e\u308c\u308bSEO\u8a18\u4e8b\u3092\u4f5c\u308b\u306b\u306f\u3001\u5185\u5bb9\u306e\u5145\u5b9f\u3060\u3051\u3067\u306a\u304f\u3001\u8868\u73fe\u3084\u69cb\u6210\u306b\u3082\u5de5\u592b\u304c\u6c42\u3081\u3089\u308c\u307e\u3059\u3002<span class=\"txt_bold\">\u691c\u7d22\u610f\u56f3\u3092\u6e80\u305f\u3057\u306a\u304c\u3089\u3001\u8aad\u307f\u3084\u3059\u304f\u5171\u611f\u3092\u547c\u3073\u3001\u6b21\u306e\u884c\u52d5\u306b\u3064\u306a\u304c\u308b\u3088\u3046\u8a2d\u8a08\u3055\u308c\u305f\u8a18\u4e8b<\/span>\u306f\u3001\u7d50\u679c\u7684\u306bSEO\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3082\u5411\u4e0a\u3057\u307e\u3059\u3002\u4ee5\u4e0b\u3067\u306f\u3001\u8aad\u8005\u306e\u5fc3\u3092\u3064\u304b\u3080SEO\u8a18\u4e8b\u306e\u5177\u4f53\u7684\u306a\u4f5c\u6210\u6280\u8853\u3092\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p> <\/div> <h3 class=\"tt2\"><span class=\"ez-toc-section\" id=\"5-1_%E5%85%B1%E6%84%9F%E3%83%BB%E7%B4%8D%E5%BE%97%E3%83%BB%E8%A1%8C%E5%8B%95%E3%82%92%E4%BF%83%E3%81%99%E3%83%A9%E3%82%A4%E3%83%86%E3%82%A3%E3%83%B3%E3%82%B0%E3%83%86%E3%82%AF%E3%83%8B%E3%83%83%E3%82%AF\"><\/span>5-1. \u5171\u611f\u30fb\u7d0d\u5f97\u30fb\u884c\u52d5\u3092\u4fc3\u3059\u30e9\u30a4\u30c6\u30a3\u30f3\u30b0\u30c6\u30af\u30cb\u30c3\u30af<span class=\"ez-toc-section-end\"><\/span><\/h3> <div class=\"txtbox\"> <p>SEO\u8a18\u4e8b\u306b\u304a\u3051\u308b\u30e9\u30a4\u30c6\u30a3\u30f3\u30b0\u306f\u3001\u5358\u306a\u308b\u60c5\u5831\u63d0\u4f9b\u3067\u306f\u306a\u304f\u300c\u8aad\u8005\u306e\u884c\u52d5\u5909\u5bb9\u300d\u3092\u76ee\u7684\u3068\u3057\u305f\u8a2d\u8a08\u304c\u6c42\u3081\u3089\u308c\u307e\u3059\u3002\u305d\u306e\u305f\u3081\u306b\u306f\u3001\u300c\u5171\u611f\u2192\u7d0d\u5f97\u2192\u884c\u52d5\u300d\u3068\u3044\u3046\u5fc3\u7406\u7684\u30b9\u30c6\u30c3\u30d7\u3092\u610f\u8b58\u3057\u305f\u30e9\u30a4\u30c6\u30a3\u30f3\u30b0\u304c\u6709\u52b9\u3067\u3059\u3002<\/p> <p>\u307e\u305a<span class=\"txt_bold\">\u5171\u611f\u3092\u5f97\u308b\u306b\u306f\u3001\u300c\u3042\u306a\u305f\u306e\u60a9\u307f\u306f\u25cb\u25cb\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u304b\uff1f\u300d\u306e\u3088\u3046\u306b\u3001\u8aad\u8005\u304c\u76f4\u9762\u3057\u3066\u3044\u308b\u8ab2\u984c\u306b\u5bc4\u308a\u6dfb\u3063\u305f\u8a00\u8449\u3092\u5192\u982d\u3084\u898b\u51fa\u3057\u4e0b\u306b\u914d\u7f6e<\/span>\u3057\u307e\u3059\u3002\u3053\u306e\u5171\u611f\u304c\u5f97\u3089\u308c\u306a\u3044\u3068\u3001\u8aad\u8005\u306f\u65e9\u3005\u306b\u96e2\u8131\u3057\u3066\u3057\u307e\u3044\u307e\u3059\u3002<\/p> <p>\u6b21\u306b<span class=\"txt_bold\">\u7d0d\u5f97\u3092\u4fc3\u3059\u305f\u3081\u306b\u306f\u3001\u5ba2\u89b3\u7684\u306a\u30c7\u30fc\u30bf\u3084\u4fe1\u983c\u6027\u306e\u3042\u308b\u51fa\u5178\u3001\u56f3\u89e3\u3001\u4e8b\u4f8b\u3092\u7528\u3044\u3066\u6839\u62e0\u3092\u660e\u793a<\/span>\u3057\u307e\u3059\u3002\u6f20\u7136\u3068\u3057\u305f\u4e3b\u5f35\u3067\u306f\u306a\u304f\u3001\u8ad6\u7406\u7684\u306a\u88cf\u4ed8\u3051\u3092\u3082\u3063\u3066\u300c\u305d\u3046\u306a\u3093\u3060\u300d\u3068\u7d0d\u5f97\u3067\u304d\u308b\u5185\u5bb9\u306b\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/p> <p>\u6700\u5f8c\u306b<span class=\"txt_bold\">\u884c\u52d5\u3092\u4fc3\u3059\u306b\u306f\u3001\u300c\u3044\u307e\u3059\u3050\u8a66\u3057\u3066\u307f\u307e\u3057\u3087\u3046\u300d\u300c\u3007\u3007\u306e\u8cc7\u6599\u3092\u7121\u6599\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u3067\u304d\u307e\u3059\u300d\u306a\u3069\u306e\u660e\u78ba\u306a\u30a2\u30af\u30b7\u30e7\u30f3\u3092\u63d0\u793a\u3057\u3001\u6b21\u306e\u30b9\u30c6\u30c3\u30d7\u306b\u8a98\u5c0e<\/span>\u3057\u307e\u3059\u3002<\/p> <p>\u307e\u305f\u3001\u6587\u7ae0\u8868\u73fe\u3067\u306f\u300c\u3067\u3059\u30fb\u307e\u3059\u300d\u306e\u7d71\u4e00\u3001\u96e3\u89e3\u306a\u5c02\u9580\u7528\u8a9e\u306e\u8a00\u3044\u63db\u3048\u30011\u6587\u3092\u77ed\u304f\u4fdd\u3064\u306a\u3069\u3001\u53ef\u8aad\u6027\u3068\u89aa\u3057\u307f\u3084\u3059\u3055\u3092\u91cd\u8996\u3059\u308b\u3053\u3068\u3082\u8aad\u4e86\u7387\u306e\u5411\u4e0a\u306b\u8ca2\u732e\u3057\u307e\u3059\u3002<\/p> <\/div> <h3 class=\"tt2\"><span class=\"ez-toc-section\" id=\"5-2_%E5%86%85%E9%83%A8%E3%83%BB%E5%A4%96%E9%83%A8%E3%83%AA%E3%83%B3%E3%82%AF%E3%81%A8%E4%BF%A1%E9%A0%BC%E6%80%A7%E5%BC%B7%E5%8C%96%E3%81%AE%E5%B7%A5%E5%A4%AB\"><\/span>5-2. \u5185\u90e8\u30fb\u5916\u90e8\u30ea\u30f3\u30af\u3068\u4fe1\u983c\u6027\u5f37\u5316\u306e\u5de5\u592b<span class=\"ez-toc-section-end\"><\/span><\/h3> <div class=\"txtbox\"> <p>\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u3068\u8aad\u8005\u306b\u4fe1\u983c\u3055\u308c\u308b\u8a18\u4e8b\u3092\u4f5c\u308b\u306b\u306f\u3001\u30ea\u30f3\u30af\u69cb\u9020\u306e\u6700\u9069\u5316\u3082\u6b20\u304b\u305b\u307e\u305b\u3093\u3002\u30ea\u30f3\u30af\u306f\u305f\u3060\u306e\u88dc\u8db3\u60c5\u5831\u3067\u306f\u306a\u304f\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u7db2\u7f85\u6027\u3084\u4fe1\u983c\u6027\u3092\u9ad8\u3081\u308b\u91cd\u8981\u306a\u8981\u7d20\u3067\u3059\u3002<\/p> <p>\u307e\u305a<span class=\"txt_bold\">\u5185\u90e8\u30ea\u30f3\u30af\u3067\u306f\u3001\u81ea\u793e\u30b5\u30a4\u30c8\u5185\u306e\u95a2\u9023\u30da\u30fc\u30b8\uff08\u95a2\u9023\u8a18\u4e8b\u30fb\u5546\u54c1\u30da\u30fc\u30b8\u30fb\u30ab\u30c6\u30b4\u30ea\u30da\u30fc\u30b8\u306a\u3069\uff09\u3092\u81ea\u7136\u306a\u6587\u8108\u3067\u7d39\u4ecb<\/span>\u3059\u308b\u3053\u3068\u3067\u3001\u56de\u904a\u7387\u3092\u9ad8\u3081\u3001\u30b5\u30a4\u30c8\u5168\u4f53\u306eSEO\u8a55\u4fa1\u306b\u3082\u597d\u5f71\u97ff\u3092\u4e0e\u3048\u307e\u3059\u3002\u30e6\u30fc\u30b6\u30fc\u304c\u8a18\u4e8b\u3092\u8aad\u3093\u3060\u3042\u3068\u3001\u6b21\u306b\u77e5\u308b\u3079\u304d\u5185\u5bb9\u306b\u30b7\u30fc\u30e0\u30ec\u30b9\u306b\u79fb\u52d5\u3067\u304d\u308b\u3088\u3046\u610f\u8b58\u3057\u307e\u3057\u3087\u3046\u3002<\/p> <p>\u4e00\u65b9\u3067<span class=\"txt_bold\">\u5916\u90e8\u30ea\u30f3\u30af\u306f\u3001\u4fe1\u983c\u6027\u306e\u9ad8\u3044\u516c\u5f0f\u30b5\u30a4\u30c8\u3084\u5c02\u9580\u6a5f\u95a2\u3001\u5b66\u8853\u60c5\u5831\u306a\u3069\u3092\u51fa\u5178\u3068\u3057\u3066\u5f15\u7528\u3057\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u4fe1\u6191\u6027\u3092\u88dc\u5f37<\/span>\u3057\u307e\u3059\u3002\u539a\u751f\u52b4\u50cd\u7701\u3001\u6d88\u8cbb\u8005\u5e81\u3001\u5927\u5b66\u7814\u7a76\u6a5f\u95a2\u306a\u3069\u3001\u516c\u7684\u306a\u4e00\u6b21\u60c5\u5831\u3092\u30ea\u30f3\u30af\u3059\u308b\u3053\u3068\u3067Google\u304b\u3089\u306e\u8a55\u4fa1\u3082\u5411\u4e0a\u3057\u307e\u3059\u3002<\/p> <p>\u307e\u305f\u3001<span class=\"txt_bold txt_red\">YMYL\u9818\u57df\u3084\u5c02\u9580\u6027\u306e\u9ad8\u3044\u30c6\u30fc\u30de\u3067\u306f\u3001\u76e3\u4fee\u8005\u60c5\u5831\u306e\u660e\u8a18\u3084\u7b46\u8005\u306e\u30d7\u30ed\u30d5\u30a3\u30fc\u30eb\u3092\u8868\u793a<\/span>\u3059\u308b\u3053\u3068\u3082\u3001E-E-A-T\u5f37\u5316\u306b\u76f4\u7d50\u3057\u307e\u3059\u3002\u9854\u306e\u898b\u3048\u308b\u8a18\u4e8b\u306f\u3001\u305d\u308c\u3060\u3051\u3067\u8aad\u8005\u306e\u5b89\u5fc3\u611f\u306b\u3082\u3064\u306a\u304c\u308a\u307e\u3059\u3002<\/p> <\/div> <h3 class=\"tt2\"><span class=\"ez-toc-section\" id=\"5-3_%E7%94%BB%E5%83%8F%E3%82%84%E5%8B%95%E7%94%BB%E3%81%AE%E6%B4%BB%E7%94%A8%E3%81%A8SEO%E5%8A%B9%E6%9E%9C\"><\/span>5-3. \u753b\u50cf\u3084\u52d5\u753b\u306e\u6d3b\u7528\u3068SEO\u52b9\u679c<span class=\"ez-toc-section-end\"><\/span><\/h3> <div class=\"txtbox\"> <p>\u6587\u7ae0\u3060\u3051\u3067\u306f\u4f1d\u308f\u308a\u3065\u3089\u3044\u5185\u5bb9\u3092\u88dc\u5b8c\u3057\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u7406\u89e3\u3092\u6df1\u3081\u308b\u305f\u3081\u306b\u3001\u753b\u50cf\u3084\u52d5\u753b\u306e\u6d3b\u7528\u306f\u975e\u5e38\u306b\u6709\u52b9\u3067\u3059\u3002\u7279\u306b\u9577\u6587SEO\u8a18\u4e8b\u3067\u306f\u3001\u8996\u899a\u8981\u7d20\u3092\u5dee\u3057\u8fbc\u3080\u3053\u3068\u3067\u8aad\u8005\u306e\u96e2\u8131\u3092\u9632\u304e\u3001\u8aad\u4e86\u7387\u3084\u6ede\u5728\u6642\u9593\u306e\u5411\u4e0a\u306b\u3064\u306a\u304c\u308a\u307e\u3059\u3002<\/p> <p>\u305f\u3068\u3048\u3070\u3001\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u5de5\u592b\u306f\u3001\u8aad\u8005\u306e\u60c5\u5831\u7406\u89e3\u3092\u98db\u8e8d\u7684\u306b\u9ad8\u3081\u307e\u3059<\/p> <div class=\"borderbox mb2em\"> <ul class=\"list_dot\"> <li>\u30b9\u30af\u30ea\u30fc\u30f3\u30b7\u30e7\u30c3\u30c8\u3084\u56f3\u89e3\u3067\u624b\u9806\u3092\u53ef\u8996\u5316<\/li> <li>\u8868\u3084\u30b0\u30e9\u30d5\u3067\u60c5\u5831\u306e\u6bd4\u8f03\u3092\u660e\u793a<\/li> <li>\u5b9f\u969b\u306e\u4f7f\u7528\u30b7\u30fc\u30f3\u3092\u753b\u50cf\u3067\u4f1d\u3048\u308b<\/li> <\/ul><\/div> <p>SEO\u89b3\u70b9\u3067\u306f\u3001<span class=\"txt_bold txt_red\">\u753b\u50cf\u306b\u9069\u5207\u306a\u30d5\u30a1\u30a4\u30eb\u540d\u30fbalt\u5c5e\u6027\u30fb\u30ad\u30e3\u30d7\u30b7\u30e7\u30f3\u3092\u4ed8\u3051\u308b\u3053\u3068\u3067\u3001\u753b\u50cf\u691c\u7d22\u7d4c\u7531\u306e\u6d41\u5165\u304c\u898b\u8fbc\u3081\u308b\u307b\u304b\u3001Google\u304c\u30da\u30fc\u30b8\u5185\u5bb9\u3092\u7406\u89e3\u3059\u308b\u88dc\u52a9\u60c5\u5831\u3068\u3057\u3066\u3082\u5f79\u7acb\u3061\u307e\u3059<\/span>\u3002<\/p> <p>\u52d5\u753b\u306b\u3064\u3044\u3066\u3082\u3001YouTube\u306a\u3069\u306e\u57cb\u3081\u8fbc\u307f\u306f\u8a18\u4e8b\u306e\u4fa1\u5024\u3092\u9ad8\u3081\u308b\u3068\u540c\u6642\u306b\u3001\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3092\u9ad8\u3081\u308b\u8981\u7d20\u3068\u3057\u3066\u8a55\u4fa1\u3055\u308c\u3084\u3059\u304f\u306a\u3063\u3066\u3044\u307e\u3059\u3002\u7279\u306b<span class=\"txt_bold\">\u64cd\u4f5c\u89e3\u8aac\u3084\u4f53\u9a13\u8ac7\u3092\u52d5\u753b\u3067\u88dc\u5b8c\u3059\u308b\u3053\u3068\u3067\u3001\u4fe1\u983c\u6027\u3068\u8aac\u5f97\u529b\u306e\u3042\u308b\u8a18\u4e8b\u306b\u4ed5\u4e0a\u304c\u308a\u307e\u3059<\/span>\u3002<\/p> <\/div> <!-- 6 --> <h2 class=\"tt1\"><span class=\"ez-toc-section\" id=\"6_%E8%A8%98%E4%BA%8B%E5%85%AC%E9%96%8B%E5%BE%8C%E3%81%AE%E6%94%B9%E5%96%84%E3%81%A8%E9%81%8B%E7%94%A8\"><\/span>6. \u8a18\u4e8b\u516c\u958b\u5f8c\u306e\u6539\u5584\u3068\u904b\u7528<span class=\"ez-toc-section-end\"><\/span><\/h2> <div class=\"banner\"><img decoding=\"async\" src=\"https:\/\/service.grannet.co.jp\/blog\/wp-content\/uploads\/2025\/07\/img-article-seo3.jpg\" alt=\"\u8a18\u4e8b\u516c\u958b\u5f8c\u306e\u6539\u5584\u3068\u904b\u7528\"><\/div> <div class=\"txtbox\"> <p>SEO\u8a18\u4e8b\u306f\u3001\u516c\u958b\u3057\u3066\u7d42\u308f\u308a\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u691c\u7d22\u9806\u4f4d\u306f\u5e38\u306b\u5909\u52d5\u3057\u3001\u7af6\u5408\u8a18\u4e8b\u306e\u5897\u52a0\u3084\u691c\u7d22\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u306e\u5909\u5316\u306b\u3088\u3063\u3066\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u9bae\u5ea6\u3084\u69cb\u9020\u304c\u554f\u308f\u308c\u7d9a\u3051\u307e\u3059\u3002<span class=\"txt_bold txt_red\">\u9577\u671f\u7684\u306b\u6210\u679c\u3092\u7dad\u6301\u30fb\u5411\u4e0a\u3055\u305b\u308b\u306b\u306f\u3001\u904b\u7528\u30fb\u6539\u5584\u30d5\u30a7\u30fc\u30ba\u306e\u8a2d\u8a08\u304c\u5fc5\u8981<\/span>\u3067\u3059\u3002<\/p> <p>\u3053\u3053\u3067\u306f\u3001SEO\u8a18\u4e8b\u516c\u958b\u5f8c\u306b\u884c\u3046\u3079\u304d\u30ea\u30e9\u30a4\u30c8\u3084\u30c7\u30fc\u30bf\u5206\u6790\u3001\u305d\u306e\u6d3b\u7528\u65b9\u6cd5\u306b\u3064\u3044\u3066\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p> <\/div> <h3 class=\"tt2\"><span class=\"ez-toc-section\" id=\"6-1_%E5%AE%9A%E6%9C%9F%E7%9A%84%E3%81%AA%E3%83%AA%E3%83%A9%E3%82%A4%E3%83%88%E3%81%A8%E6%A4%9C%E7%B4%A2%E9%A0%86%E4%BD%8D%E3%83%81%E3%82%A7%E3%83%83%E3%82%AF\"><\/span>6-1. \u5b9a\u671f\u7684\u306a\u30ea\u30e9\u30a4\u30c8\u3068\u691c\u7d22\u9806\u4f4d\u30c1\u30a7\u30c3\u30af<span class=\"ez-toc-section-end\"><\/span><\/h3> <div class=\"txtbox\"> <p>SEO\u8a18\u4e8b\u306f\u3001\u4e00\u5ea6\u66f8\u3044\u3066\u7d42\u308f\u308a\u3067\u306f\u306a\u304f\u3001\u5b9a\u671f\u7684\u306a\u30e1\u30f3\u30c6\u30ca\u30f3\u30b9\u304c\u5fc5\u8981\u3067\u3059\u3002\u7279\u306b<span class=\"txt_bold\">\u7af6\u5408\u6027\u306e\u9ad8\u3044\u30ad\u30fc\u30ef\u30fc\u30c9\u3067\u306f\u3001\u4ed6\u30b5\u30a4\u30c8\u304c\u65b0\u3057\u3044\u60c5\u5831\u3092\u8ffd\u52a0\u3057\u305f\u308a\u3001Google\u306e\u8a55\u4fa1\u57fa\u6e96\u304c\u5909\u308f\u308b\u3053\u3068\u3067\u3001\u9806\u4f4d\u304c\u4f4e\u4e0b\u3059\u308b<\/span>\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002<\/p> <p>\u307e\u305a\u3001\u30b5\u30fc\u30c1\u30b3\u30f3\u30bd\u30fc\u30eb\u3092\u6d3b\u7528\u3057\u3066\u691c\u7d22\u9806\u4f4d\u30fb\u30af\u30ea\u30c3\u30af\u7387\u30fb\u8868\u793a\u56de\u6570\u3092\u5b9a\u671f\u7684\u306b\u78ba\u8a8d\u3057\u3001\u5909\u52d5\u304c\u5927\u304d\u3044\u8a18\u4e8b\u3084CTR\u304c\u4f4e\u3044\u898b\u51fa\u3057\u306b\u7740\u76ee\u3057\u307e\u3059\u3002\u7279\u5b9a\u306e\u30af\u30a8\u30ea\u3067\u9806\u4f4d\u304c\u4e0b\u304c\u3063\u3066\u3044\u308c\u3070\u3001\u305d\u306e\u7b87\u6240\u306e\u60c5\u5831\u66f4\u65b0\u30fb\u8ffd\u52a0\u30fb\u524a\u9664\u3092\u691c\u8a0e\u3057\u307e\u3059\u3002<\/p> <p>\u307e\u305f\u3001\u30ea\u30e9\u30a4\u30c8\u306e\u969b\u306f\u6b21\u306e\u3088\u3046\u306a\u30dd\u30a4\u30f3\u30c8\u3092\u62bc\u3055\u3048\u308b\u3068\u52b9\u679c\u7684\u3067\u3059\u3002<\/p> <div class=\"borderbox mb2em\"> <ul class=\"list_dot\"> <li>\u60c5\u5831\u304c\u53e4\u304f\u306a\u3063\u3066\u3044\u306a\u3044\u304b\uff08\u5236\u5ea6\u6539\u6b63\u30fb\u6700\u65b0\u30c7\u30fc\u30bf\u306a\u3069\uff09<\/li> <li>\u691c\u7d22\u610f\u56f3\u3068\u30ba\u30ec\u305f\u898b\u51fa\u3057\u30fb\u69cb\u6210\u304c\u306a\u3044\u304b<\/li> <li>\u7af6\u5408\u8a18\u4e8b\u3068\u6bd4\u3079\u3066\u4e0d\u8db3\u3057\u3066\u3044\u308b\u60c5\u5831\u306f\u306a\u3044\u304b<\/li> <li>\u30bf\u30a4\u30c8\u30eb\u30fb\u5c0e\u5165\u6587\u304c\u30e6\u30fc\u30b6\u30fc\u306e\u95a2\u5fc3\u3092\u5f15\u3051\u3066\u3044\u308b\u304b<\/li> <\/ul><\/div><p><span class=\"txt_bold txt_red\">SEO\u306b\u304a\u3051\u308b\u30ea\u30e9\u30a4\u30c8\u306f\u3001\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u306e\u5909\u5316\u3060\u3051\u3067\u306a\u304f\u3001\u30e6\u30fc\u30b6\u30fc\u884c\u52d5\u306e\u5909\u5316\u306b\u3082\u5bfe\u5fdc\u3059\u308b\u4f5c\u696d<\/span>\u3067\u3059\u3002\u5b9a\u671f\u7684\u306a\u30c1\u30a7\u30c3\u30af\u3068\u6539\u5584\u304c\u3001\u8a18\u4e8b\u306e\u4fa1\u5024\u3092\u7dad\u6301\u3059\u308b\u3046\u3048\u3067\u91cd\u8981\u3067\u3059\u3002<\/p> <p class=\"btn text_center txt_bold\"><a href=\"https:\/\/grannet.co.jp\/column\/about_rewrite\/\">\u30ea\u30e9\u30a4\u30c8\u3068\u306f\uff1fSEO\u52b9\u679c\u3092\u9ad8\u3081\u308b\u3084\u308a\u65b9\u3084\u30b3\u30c4\u30fb\u6ce8\u610f\u70b9\u3092\u7d39\u4ecb<\/a><\/p><\/div> <h3 class=\"tt2\"><span class=\"ez-toc-section\" id=\"6-2_Google%E3%82%A2%E3%83%8A%E3%83%AA%E3%83%86%E3%82%A3%E3%82%AF%E3%82%B9%E3%81%A8%E3%82%B5%E3%83%BC%E3%83%81%E3%82%B3%E3%83%B3%E3%82%BD%E3%83%BC%E3%83%AB%E3%81%AE%E6%B4%BB%E7%94%A8%E6%B3%95\"><\/span>6-2. Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u3068\u30b5\u30fc\u30c1\u30b3\u30f3\u30bd\u30fc\u30eb\u306e\u6d3b\u7528\u6cd5<span class=\"ez-toc-section-end\"><\/span><\/h3> <div class=\"txtbox\"> <p>SEO\u8a18\u4e8b\u306e\u904b\u7528\u306b\u306f\u3001Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\uff08GA4\uff09\u3068Google\u30b5\u30fc\u30c1\u30b3\u30f3\u30bd\u30fc\u30eb\uff08GSC\uff09\u306e\u6d3b\u7528\u304c\u6b20\u304b\u305b\u307e\u305b\u3093\u3002<span class=\"txt_bold\">\u4e21\u8005\u3092\u7d44\u307f\u5408\u308f\u305b\u308b\u3053\u3068\u3067\u3001\u691c\u7d22\u304b\u3089\u8a2a\u554f\u3057\u305f\u30e6\u30fc\u30b6\u30fc\u306e\u884c\u52d5\u3084\u3001\u3069\u306e\u30ad\u30fc\u30ef\u30fc\u30c9\u3067\u3069\u306e\u30da\u30fc\u30b8\u304c\u6d41\u5165\u3057\u3066\u3044\u308b\u304b\u3092\u53ef\u8996\u5316\u3067\u304d\u307e\u3059\u3002<\/span><\/p> <p class=\"mb0\"><span class=\"txt_size_big txt_bold\">\u30b5\u30fc\u30c1\u30b3\u30f3\u30bd\u30fc\u30eb\u3067\u78ba\u8a8d\u3059\u3079\u304d\u6307\u6a19<\/span><\/p> <div class=\"borderbox mb2em\"> <ul class=\"list_dot\"> <li>\u691c\u7d22\u30af\u30a8\u30ea\u5225\u306e\u8868\u793a\u56de\u6570\u30fbCTR\u30fb\u5e73\u5747\u63b2\u8f09\u9806\u4f4d<\/li> <li>\u691c\u7d22\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u304c\u843d\u3061\u3066\u3044\u308b\u8a18\u4e8b\u306e\u7279\u5b9a<\/li> <li>\u30af\u30ed\u30fc\u30eb\u30a8\u30e9\u30fc\u3084\u30a4\u30f3\u30c7\u30c3\u30af\u30b9\u554f\u984c<\/li> <\/ul><\/div> <p class=\"mb0\"><span class=\"txt_size_big txt_bold\">Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u3067\u78ba\u8a8d\u3059\u3079\u304d\u6307\u6a19<\/span><\/p> <div class=\"borderbox mb2em\"> <ul class=\"list_dot\"> <li>\u5e73\u5747\u6ede\u5728\u6642\u9593\u30fb\u76f4\u5e30\u7387\u30fb\u30b9\u30af\u30ed\u30fc\u30eb\u7387<\/li> <li>\u30da\u30fc\u30b8\u5225\u306e\u30e6\u30fc\u30b6\u30fc\u5c0e\u7dda\u3068\u96e2\u8131\u30dd\u30a4\u30f3\u30c8<\/li> <li>\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u3078\u306e\u8ca2\u732e\u5ea6\uff08CV\u7d4c\u8def\uff09<\/li> <\/ul><\/div><p>\u305f\u3068\u3048\u3070\u3001CTR\u306f\u9ad8\u3044\u306e\u306b\u76f4\u5e30\u7387\u304c\u9ad8\u3044\u30da\u30fc\u30b8\u306f\u3001\u30bf\u30a4\u30c8\u30eb\u3084\u30e1\u30bf\u30c7\u30a3\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u306f\u512a\u308c\u3066\u3044\u308b\u304c\u672c\u6587\u304c\u691c\u7d22\u610f\u56f3\u306b\u5408\u3063\u3066\u3044\u306a\u3044\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002\u307e\u305f\u3001\u6ede\u5728\u6642\u9593\u304c\u77ed\u3044\u8a18\u4e8b\u306f\u8aad\u307f\u3065\u3089\u3055\u3084\u60c5\u5831\u4e0d\u8db3\u304c\u539f\u56e0\u3068\u306a\u3063\u3066\u3044\u308b\u30b1\u30fc\u30b9\u304c\u591a\u304f\u3001\u8996\u899a\u8981\u7d20\u3084\u69cb\u6210\u306e\u898b\u76f4\u3057\u304c\u5fc5\u8981\u3067\u3059\u3002<\/p><p>\u3053\u308c\u3089\u306e<span class=\"txt_bold txt_red\">\u5206\u6790\u3092\u5b9a\u671f\u7684\u306b\u884c\u3044\u3001\u4eee\u8aac\u2192\u6539\u5584\u2192\u518d\u691c\u8a3c\u306e\u30b5\u30a4\u30af\u30eb\u3092\u307e\u308f\u3059\u3053\u3068\u3067\u3001SEO\u52b9\u679c\u3092\u5b89\u5b9a\u7684\u306b\u9ad8\u3081\u3066\u3044\u304f<\/span>\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p><\/div> <h3 class=\"tt2\"><span class=\"ez-toc-section\" id=\"6-3_%E3%83%A6%E3%83%BC%E3%82%B6%E3%83%BC%E8%A1%8C%E5%8B%95%E5%88%86%E6%9E%90%E3%81%A8%E6%94%B9%E5%96%84%E3%81%AE%E5%8E%9F%E5%89%87\"><\/span>6-3. \u30e6\u30fc\u30b6\u30fc\u884c\u52d5\u5206\u6790\u3068\u6539\u5584\u306e\u539f\u5247<span class=\"ez-toc-section-end\"><\/span><\/h3> <div class=\"txtbox\"> <p>SEO\u8a18\u4e8b\u3092\u80b2\u3066\u308b\u3046\u3048\u3067\u91cd\u8981\u306a\u306e\u306f\u3001\u300c\u30e6\u30fc\u30b6\u30fc\u306f\u8a18\u4e8b\u5185\u3067\u3069\u306e\u3088\u3046\u306b\u884c\u52d5\u3057\u305f\u306e\u304b\u300d\u3092\u628a\u63e1\u3057\u3001\u305d\u306e\u7d50\u679c\u3092\u3082\u3068\u306b\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u6539\u5584\u3057\u3066\u3044\u304f\u59ff\u52e2\u3067\u3059\u3002\u7279\u306b\u3001\u4ee5\u4e0b\u306e3\u70b9\u306b\u7740\u76ee\u3059\u308b\u3053\u3068\u304c\u52b9\u679c\u7684\u3067\u3059\u3002<\/p> <p class=\"mb0\"><span class=\"txt_size_big txt_bold\">\u30b5\u30fc\u30c1\u30b3\u30f3\u30bd\u30fc\u30eb\u3067\u78ba\u8a8d\u3059\u3079\u304d\u6307\u6a19<\/span><\/p> <div class=\"borderbox mb2em\"> <ul class=\"list_dot\"> <li>\u3069\u3053\u3067\u8aad\u8005\u304c\u96e2\u8131\u3057\u3066\u3044\u308b\u304b\uff08\u96e2\u8131\u30dd\u30a4\u30f3\u30c8\uff09<\/li> <li>\u3069\u306e\u90e8\u5206\u3067\u6ede\u5728\u6642\u9593\u304c\u9577\u304f\u306a\u3063\u3066\u3044\u308b\u304b\uff08\u95a2\u5fc3\u306e\u3042\u308b\u30d1\u30fc\u30c8\uff09<\/li> <li>\u3069\u306e\u30ea\u30f3\u30af\u304c\u591a\u304f\u30af\u30ea\u30c3\u30af\u3055\u308c\u3066\u3044\u308b\u304b\uff08\u884c\u52d5\u559a\u8d77\u306e\u6709\u52b9\u6027\uff09<\/li> <\/ul><\/div><p><span class=\"txt_bold\">\u884c\u52d5\u5206\u6790\u306b\u306f\u3001Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u306b\u52a0\u3048\u3066\u3001\u30d2\u30fc\u30c8\u30de\u30c3\u30d7\u30c4\u30fc\u30eb\uff08Microsoft Clarity\u30fbPtengine\u306a\u3069\uff09\u3092\u6d3b\u7528<\/span>\u3059\u308b\u306e\u3082\u6709\u52b9\u3067\u3059\u3002\u8aad\u8005\u304c\u3069\u3053\u307e\u3067\u30b9\u30af\u30ed\u30fc\u30eb\u3057\u305f\u304b\u3001\u3069\u306e\u30dc\u30bf\u30f3\u3092\u30af\u30ea\u30c3\u30af\u3057\u305f\u304b\u3092\u53ef\u8996\u5316\u3067\u304d\u308b\u305f\u3081\u3001\u69cb\u6210\u3084CTA\u306e\u6539\u5584\u306b\u76f4\u7d50\u3057\u307e\u3059\u3002<\/p><p><span class=\"txt_bold\">\u6539\u5584\u6642\u306e\u539f\u5247\u306f\u300c\u611f\u899a\u3067\u5909\u66f4\u3057\u306a\u3044\u300d\u300c1\u3064\u306e\u65bd\u7b56\u3054\u3068\u306b\u52b9\u679c\u691c\u8a3c\u3092\u3059\u308b\u300d\u3053\u3068<\/span>\u3067\u3059\u3002\u898b\u51fa\u3057\u3092\u5909\u3048\u308b\u3001CTA\u306e\u6587\u8a00\u3092\u5909\u3048\u308b\u3001\u30ea\u30f3\u30af\u3092\u8ffd\u52a0\u3059\u308b\u306a\u3069\u306e\u5909\u66f4\u306f1\u3064\u305a\u3064\u5b9f\u65bd\u3057\u3001\u30c7\u30fc\u30bf\u3067\u52b9\u679c\u3092\u78ba\u8a8d\u3059\u308b\u3053\u3068\u304c\u904b\u7528\u7cbe\u5ea6\u3092\u9ad8\u3081\u308b\u30b3\u30c4\u3067\u3059\u3002<\/p><p>SEO\u8a18\u4e8b\u306f\u516c\u958b\u5f8c\u306e\u904b\u7528\u3092\u901a\u3058\u3066\u4fa1\u5024\u3092\u80b2\u3066\u3066\u3044\u304f\u8cc7\u7523\u3067\u3059\u3002\u7d99\u7d9a\u7684\u306a\u5206\u6790\u3068\u6539\u5584\u304c\u3001\u9577\u671f\u7684\u306a\u691c\u7d22\u6d41\u5165\u3068\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7372\u5f97\u3092\u652f\u3048\u307e\u3059\u3002<\/p><\/div> <!-- 7 --> <h2 class=\"tt1\"><span class=\"ez-toc-section\" id=\"7_AI%E6%99%82%E4%BB%A3%E3%81%AESEO%E8%A8%98%E4%BA%8B%E5%88%B6%E4%BD%9C%E3%81%A8%E6%9C%AA%E6%9D%A5\"><\/span>7. AI\u6642\u4ee3\u306eSEO\u8a18\u4e8b\u5236\u4f5c\u3068\u672a\u6765<span class=\"ez-toc-section-end\"><\/span><\/h2> <div class=\"txtbox\"> <p>\u8fd1\u5e74\u3001<span class=\"txt_bold\">ChatGPT\u3092\u306f\u3058\u3081\u3068\u3057\u305f\u751f\u6210AI\u306e\u767b\u5834\u306b\u3088\u308a\u3001SEO\u8a18\u4e8b\u5236\u4f5c\u306e\u624b\u6cd5\u306f\u5927\u304d\u304f\u5909\u308f\u308a\u3064\u3064\u3042\u308a\u307e\u3059\u3002<\/span>AI\u3092\u6d3b\u7528\u3059\u308c\u3070\u3001\u5927\u91cf\u306e\u8a18\u4e8b\u3092\u77ed\u671f\u9593\u3067\u4f5c\u6210\u3059\u308b\u3053\u3068\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3057\u305f\u304c\u3001\u4e00\u65b9\u3067\u300cAI\u30b3\u30f3\u30c6\u30f3\u30c4\u306fSEO\u3067\u901a\u7528\u3059\u308b\u306e\u304b\uff1f\u300d\u300c\u4eba\u306e\u624b\u306b\u3088\u308b\u7de8\u96c6\u306f\u5fc5\u8981\u304b\uff1f\u300d\u3068\u3044\u3063\u305f\u8ab2\u984c\u3082\u6d6e\u304d\u5f6b\u308a\u306b\u306a\u3063\u3066\u3044\u307e\u3059\u3002<\/p> <p>\u6700\u5f8c\u306b\u3001AI\u3092\u6d3b\u7528\u3057\u305f\u8a18\u4e8b\u5236\u4f5c\u306e\u5b9f\u60c5\u3068\u3001\u4eca\u5f8c\u306eSEO\u306e\u5c55\u671b\u3092\u8e0f\u307e\u3048\u305f\u53d6\u308a\u7d44\u307f\u65b9\u3092\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p> <\/div> <h3 class=\"tt2\"><span class=\"ez-toc-section\" id=\"7-1_AI%E3%83%A9%E3%82%A4%E3%83%86%E3%82%A3%E3%83%B3%E3%82%B0%E3%81%A8%E4%BA%BA%E3%81%AE%E6%89%8B%E3%81%AB%E3%82%88%E3%82%8B%E8%AA%BF%E6%95%B4\"><\/span>7-1. AI\u30e9\u30a4\u30c6\u30a3\u30f3\u30b0\u3068\u4eba\u306e\u624b\u306b\u3088\u308b\u8abf\u6574<span class=\"ez-toc-section-end\"><\/span><\/h3> <div class=\"txtbox\"> <p>AI\u306b\u3088\u308b\u30e9\u30a4\u30c6\u30a3\u30f3\u30b0\u30c4\u30fc\u30eb\u306f\u3001\u30c6\u30fc\u30de\u306b\u6cbf\u3063\u305f\u8a18\u4e8b\u3092\u77ac\u6642\u306b\u751f\u6210\u3059\u308b\u80fd\u529b\u3092\u6301\u3063\u3066\u3044\u307e\u3059\u3002\u3057\u304b\u3057\u3001\u305d\u306e\u307e\u307e\u4f7f\u3048\u308b\u8a18\u4e8b\u306f\u5c11\u306a\u3044\u306e\u304c\u73fe\u72b6\u3067\u3059\u3002\u751f\u6210\u3055\u308c\u305f\u30c6\u30ad\u30b9\u30c8\u306b\u306f\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u554f\u984c\u304c\u898b\u3089\u308c\u307e\u3059\u3002<\/p> <div class=\"borderbox mb2em\"> <ul class=\"list_dot\"> <li>\u4e00\u898b\u6b63\u3057\u305d\u3046\u306b\u898b\u3048\u308b\u304c\u4e8b\u5b9f\u3068\u7570\u306a\u308b\u60c5\u5831\u304c\u6df7\u3056\u308b<\/li> <li>\u540c\u3058\u3088\u3046\u306a\u8a00\u3044\u56de\u3057\u3084\u8868\u73fe\u304c\u591a\u304f\u3001\u8aad\u8005\u4f53\u9a13\u304c\u5358\u8abf<\/li> <li>\u300c\u3053\u305d\u3042\u3069\u8a00\u8449\u300d\u3084\u300c\u62bd\u8c61\u7684\u8868\u73fe\u300d\u304c\u591a\u304f\u3001\u691c\u7d22\u610f\u56f3\u306b\u5bfe\u3059\u308b\u89e3\u50cf\u5ea6\u304c\u4f4e\u3044<\/li> <\/ul><\/div><p>\u3053\u3046\u3057\u305f<span class=\"txt_bold txt_red\">\u5f31\u70b9\u3092\u88dc\u3046\u306b\u306f\u3001\u4eba\u306b\u3088\u308b\u30d5\u30a1\u30af\u30c8\u30c1\u30a7\u30c3\u30af\u30fb\u30ea\u30e9\u30a4\u30c8\u30fb\u69cb\u6210\u518d\u8a2d\u8a08\u304c\u4e0d\u53ef\u6b20<\/span>\u3067\u3059\u3002\u7279\u306bYMYL\u30b8\u30e3\u30f3\u30eb\u3067\u306f\u3001\u60c5\u5831\u306e\u6b63\u78ba\u6027\u3084\u4e00\u6b21\u60c5\u5831\u306b\u57fa\u3065\u304f\u8a18\u8ff0\u3001\u76e3\u4fee\u306e\u6709\u7121\u304c\u691c\u7d22\u9806\u4f4d\u306b\u5927\u304d\u304f\u5f71\u97ff\u3057\u307e\u3059\u3002<\/p><p>\u5b9f\u52d9\u4e0a\u306f\u3001\u300c\u69cb\u6210\u30fb\u898b\u51fa\u3057\u8a2d\u8a08\u3092\u4eba\u304c\u884c\u3044\u3001AI\u304c\u521d\u7a3f\u3092\u4f5c\u6210\u300d\u300c\u4eba\u304c\u5168\u4f53\u306e\u6574\u5408\u6027\u30fb\u54c1\u8cea\u3092\u78ba\u8a8d\u3057\u3066\u4ed5\u4e0a\u3052\u308b\u300d\u3068\u3044\u3063\u305f\u3001\u5171\u540c\u5236\u4f5c\u578b\u306e\u30ef\u30fc\u30af\u30d5\u30ed\u30fc\u304c\u4e3b\u6d41\u3068\u306a\u3063\u3066\u3044\u307e\u3059\u3002<\/p><p>AI\u3092\u4f7f\u3046\u3053\u3068\u81ea\u4f53\u304c\u554f\u984c\u306a\u306e\u3067\u306f\u306a\u304f\u3001<span class=\"txt_bold\">\u4eba\u306e\u624b\u3067\u8cac\u4efb\u3092\u6301\u3063\u3066\u54c1\u8cea\u62c5\u4fdd\u3055\u308c\u305f\u8a18\u4e8b\u3092\u4f5c\u308c\u308b\u304b\u304c\u554f\u308f\u308c\u308b\u6642\u4ee3<\/span>\u3060\u3068\u3044\u3048\u307e\u3059\u3002<\/p><\/div> <h3 class=\"tt2\"><span class=\"ez-toc-section\" id=\"7-2_YMYL%E3%82%B8%E3%83%A3%E3%83%B3%E3%83%AB%E3%81%AB%E3%81%8A%E3%81%91%E3%82%8B%E6%B3%A8%E6%84%8F%E7%82%B9%E3%81%A8%E4%BF%A1%E9%A0%BC%E6%80%A7%E7%A2%BA%E4%BF%9D\"><\/span>7-2. YMYL\u30b8\u30e3\u30f3\u30eb\u306b\u304a\u3051\u308b\u6ce8\u610f\u70b9\u3068\u4fe1\u983c\u6027\u78ba\u4fdd<span class=\"ez-toc-section-end\"><\/span><\/h3> <div class=\"txtbox\"> <p><span class=\"txt_bold txt_red\">\u533b\u7642\u3001\u91d1\u878d\u3001\u6cd5\u5f8b\u3001\u4e0d\u52d5\u7523\u3001\u6559\u80b2\u306a\u3069\u306e\u30b8\u30e3\u30f3\u30eb\u3067\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u4eba\u751f\u3084\u304a\u91d1\u306b\u5927\u304d\u306a\u5f71\u97ff\u3092\u4e0e\u3048\u308b\u53ef\u80fd\u6027\u304c\u3042\u308b<\/span>\u305f\u3081\u3001\u300cYMYL\uff08Your Money or Your Life\uff09\u300d\u3068\u3057\u3066\u3001Google\u304c\u7279\u306b\u53b3\u3057\u304f\u8a55\u4fa1\u3059\u308b\u9818\u57df\u3067\u3059\u3002<\/p> <p>\u3053\u306e\u3088\u3046\u306a\u30c6\u30fc\u30de\u3067\u306f\u3001\u4ee5\u4e0b4\u3064\u304c\u6700\u4f4e\u9650\u306e\u8981\u4ef6\u3068\u306a\u308a\u307e\u3059\u3002<\/p> <div class=\"borderbox mb2em\"> <ul class=\"list_dot\"> <li>\u51fa\u5178\u660e\u8a18\uff08\u4e00\u6b21\u60c5\u5831\u30fb\u516c\u5f0f\u8cc7\u6599\u30fb\u7701\u5e81\u30c7\u30fc\u30bf\u306a\u3069\uff09<\/li> <li>\u5c02\u9580\u5bb6\u306b\u3088\u308b\u76e3\u4fee<\/li> <li>\u8457\u8005\u60c5\u5831\u3084\u904b\u55b6\u4e3b\u4f53\u306e\u958b\u793a<\/li> <li>\u6cd5\u5f8b\u30fb\u5236\u5ea6\u306a\u3069\u306e\u6b63\u78ba\u6027\u3068\u6539\u6b63\u53cd\u6620<\/li> <\/ul><\/div><p><span class=\"txt_bold\">AI\u304c\u751f\u6210\u3059\u308b\u5185\u5bb9\u306f\u3001\u305f\u3068\u3048\u6d41\u66a2\u3067\u3042\u3063\u3066\u3082\u6cd5\u5f8b\u7684\u30fb\u502b\u7406\u7684\u306b\u4e0d\u6b63\u78ba\u306a\u60c5\u5831\u3092\u542b\u3080\u30ea\u30b9\u30af\u304c\u3042\u308a\u307e\u3059\u3002<\/span>\u305d\u306e\u305f\u3081\u3001YMYL\u30b8\u30e3\u30f3\u30eb\u306b\u304a\u3044\u3066\u306f\u3001AI\u3092\u4f7f\u3046\u3068\u3057\u3066\u3082\u5fc5\u305a\u4eba\u9593\u304c\u8cac\u4efb\u3092\u3082\u3063\u3066\u6700\u7d42\u78ba\u8a8d\u30fb\u7de8\u96c6\u3059\u308b\u3053\u3068\u304c\u6c42\u3081\u3089\u308c\u307e\u3059\u3002<\/p><p>\u307e\u305f\u3001\u60c5\u5831\u306e\u4fe1\u983c\u6027\u3092\u62c5\u4fdd\u3059\u308b\u305f\u3081\u306b\u306f\u3001\u51fa\u5178\u5143\u3092\u8a18\u8f09\u3059\u308b\u3060\u3051\u3067\u306a\u304f\u3001<span class=\"txt_bold txt_red\">\u300c\u3069\u3053\u304b\u3089\u5f15\u7528\u3057\u305f\u304b\u300d\u300c\u306a\u305c\u305d\u306e\u60c5\u5831\u304c\u91cd\u8981\u304b\u300d\u3068\u3044\u3063\u305f\u6587\u8108\u3068\u89e3\u8aac\u3082\u91cd\u8981<\/span>\u3067\u3059\u3002SEO\u306b\u5f37\u3044\u8a18\u4e8b\u3068\u306f\u3001\u300c\u6b63\u3057\u3044\u3060\u3051\u3067\u306a\u304f\u3001\u7d0d\u5f97\u3057\u3066\u3082\u3089\u3048\u308b\u8a18\u4e8b\u300d\u3067\u3082\u3042\u308a\u307e\u3059\u3002<\/p><\/div> <h3 class=\"tt2\"><span class=\"ez-toc-section\" id=\"7-3_%E6%A4%9C%E7%B4%A2%E3%82%A8%E3%83%B3%E3%82%B8%E3%83%B3%E3%81%AE%E9%80%B2%E5%8C%96%E3%81%A8%E8%A8%98%E4%BA%8BSEO%E3%81%AE%E5%B1%95%E6%9C%9B\"><\/span>7-3. \u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u306e\u9032\u5316\u3068\u8a18\u4e8bSEO\u306e\u5c55\u671b<span class=\"ez-toc-section-end\"><\/span><\/h3> <div class=\"txtbox\"> <p>Google\u306f\u8fd1\u5e74\u3001BERT\u3084MUM\u3068\u3044\u3063\u305f\u81ea\u7136\u8a00\u8a9e\u51e6\u7406\u30e2\u30c7\u30eb\u306e\u5c0e\u5165\u306b\u3088\u308a\u3001\u691c\u7d22\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u3092\u5927\u304d\u304f\u9032\u5316\u3055\u305b\u3066\u3044\u307e\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001<span class=\"txt_bold txt_red\">\u30ad\u30fc\u30ef\u30fc\u30c9\u306e\u51fa\u73fe\u983b\u5ea6\u3067\u306f\u306a\u304f\u3001\u6587\u8108\u30fb\u610f\u56f3\u30fb\u5c02\u9580\u6027\u3092\u3082\u3068\u306b\u3057\u305f\u30b3\u30f3\u30c6\u30f3\u30c4\u8a55\u4fa1\u304c\u4e3b\u8ef8<\/span>\u3068\u306a\u308a\u3064\u3064\u3042\u308a\u307e\u3059\u3002<\/p> <p>\u307e\u305f\u3001\u691c\u7d22\u7d50\u679c\u753b\u9762\u306b\u306f\u300cAI\u306b\u3088\u308b\u6982\u8981\uff08SGE\uff09\u300d\u304c\u8868\u793a\u3055\u308c\u308b\u3088\u3046\u306b\u306a\u308a\u3001\u691c\u7d22\u884c\u52d5\u305d\u306e\u3082\u306e\u304c\u5909\u308f\u308a\u59cb\u3081\u3066\u3044\u307e\u3059\u3002\u4eca\u5f8c\u306f\u3001\u5f93\u6765\u306e\u30d6\u30eb\u30fc\u30ea\u30f3\u30af\u983c\u307f\u306eSEO\u3060\u3051\u3067\u306a\u304f\u3001\u300c\u691c\u7d22\u524d\u306e\u60f3\u8d77\u300d\u300cSNS\u3084\u30e1\u30eb\u30de\u30ac\u7d4c\u7531\u306e\u76f4\u63a5\u8a2a\u554f\u300d\u300cSERPs\u4ee5\u5916\u3067\u306e\u8a8d\u77e5\u7372\u5f97\u300d\u306a\u3069\u3001\u3088\u308a\u7dcf\u5408\u7684\u306a\u65bd\u7b56\u304c\u6c42\u3081\u3089\u308c\u307e\u3059\u3002<\/p> <p>\u8a18\u4e8bSEO\u306f\u4eca\u5f8c\u3082\u91cd\u8981\u3067\u3042\u308a\u7d9a\u3051\u307e\u3059\u304c\u3001\u300c\u8a18\u4e8b\u5358\u4f53\u306e\u8cea\u300d\u3060\u3051\u3067\u306a\u304f\u3001\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u8996\u70b9\u304c\u3088\u308a\u91cd\u8996\u3055\u308c\u3066\u3044\u304f\u3067\u3057\u3087\u3046\u3002<\/p> <div class=\"borderbox mb2em\"> <ul class=\"list_dot\"> <li>\u8a18\u4e8b\u304c\u30b5\u30a4\u30c8\u5168\u4f53\u306b\u304a\u3044\u3066\u679c\u305f\u3059\u5f79\u5272<\/li> <li>\u4ed6\u306e\u30e1\u30c7\u30a3\u30a2\u3068\u306e\u9023\u643a\uff08\u52d5\u753b\u30fbSNS\u30fb\u30db\u30ef\u30a4\u30c8\u30da\u30fc\u30d1\u30fc\u7b49\uff09<\/li> <li>\u8aad\u8005\u3068\u306e\u9577\u671f\u7684\u306a\u95a2\u4fc2\u69cb\u7bc9\uff08LTV\uff09<\/li> <\/ul><\/div><p>AI\u306e\u9032\u5316\u3001\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u306e\u9ad8\u5ea6\u5316\u3001\u30e6\u30fc\u30b6\u30fc\u884c\u52d5\u306e\u5909\u5316\u3001\u3053\u308c\u3089\u3092\u524d\u63d0\u3068\u3057\u306a\u304c\u3089<span class=\"txt_bold\">\u5e38\u306b\u300c\u4eba\u306b\u8aad\u307e\u308c\u308b\u8a18\u4e8b\u300d\u300c\u4fe1\u7528\u3055\u308c\u308b\u60c5\u5831\u300d\u3068\u306f\u4f55\u304b\u3092\u554f\u3044\u76f4\u3059\u59ff\u52e2\u304c\u3001\u4eca\u5f8c\u306eSEO\u30e9\u30a4\u30c6\u30a3\u30f3\u30b0\u306b\u6c42\u3081\u3089\u308c\u307e\u3059\u3002<\/span><\/p><\/div> <!-- \u307e\u3068\u3081 --> <h2 class=\"tt1\"><span class=\"ez-toc-section\" id=\"%E3%81%BE%E3%81%A8%E3%82%81\"><\/span>\u307e\u3068\u3081<span class=\"ez-toc-section-end\"><\/span><\/h2> <div class=\"txtbox\"> <p>SEO\u8a18\u4e8b\u306f\u3001\u691c\u7d22\u9806\u4f4d\u306e\u5411\u4e0a\u3060\u3051\u3067\u306a\u304f\u3001\u8aad\u8005\u306e\u8ab2\u984c\u3092\u89e3\u6c7a\u3057\u3001\u884c\u52d5\u3092\u4fc3\u3059\u3053\u3068\u304c\u76ee\u7684\u3067\u3059\u3002\u305d\u306e\u305f\u3081\u306b\u306f\u3001\u691c\u7d22\u610f\u56f3\u3092\u6349\u3048\u305f\u69cb\u6210\u8a2d\u8a08\u3001\u8ad6\u7406\u7684\u3067\u8aad\u307f\u3084\u3059\u3044\u6587\u7ae0\u3001\u4fe1\u983c\u6027\u306e\u9ad8\u3044\u51fa\u5178\u3084\u76e3\u4fee\u60c5\u5831\u306e\u63d0\u793a\u304c\u6c42\u3081\u3089\u308c\u307e\u3059\u3002\u3055\u3089\u306b\u3001\u516c\u958b\u5f8c\u3082\u7d99\u7d9a\u7684\u306a\u30ea\u30e9\u30a4\u30c8\u3084\u30c7\u30fc\u30bf\u5206\u6790\u306b\u3088\u308a\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u4fa1\u5024\u3092\u9ad8\u3081\u3066\u3044\u304f\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p> 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