{"id":11272,"date":"2024-08-31T19:30:23","date_gmt":"2024-08-31T10:30:23","guid":{"rendered":"https:\/\/service.grannet.co.jp\/blog\/?p=11272"},"modified":"2024-09-26T13:41:47","modified_gmt":"2024-09-26T04:41:47","slug":"post-11272","status":"publish","type":"post","link":"https:\/\/grannet.co.jp\/column\/btob-seo","title":{"rendered":"BtoB\u306eSEO\u5b8c\u5168\u30ac\u30a4\u30c9\uff5c\u6210\u529f\u306e\u305f\u3081\u306e\u30dd\u30a4\u30f3\u30c8\u3084\u304a\u3059\u3059\u3081\u30c4\u30fc\u30eb\u3092\u7d39\u4ecb"},"content":{"rendered":"<p>BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u304a\u3044\u3066\u3001\u30c7\u30b8\u30bf\u30eb\u306e\u529b\u3092\u6700\u5927\u9650\u306b\u6d3b\u7528\u3059\u308b\u3053\u3068\u304c\u3001\u73fe\u4ee3\u306e\u7af6\u4e89\u6fc0\u3057\u3044\u5e02\u5834\u3067\u6210\u529f\u3092\u53ce\u3081\u308b\u305f\u3081\u306e\u9375\u3068\u306a\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\r\n<p>\u305d\u306e\u4e2d\u3067\u3082\u3001SEO\uff08\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u6700\u9069\u5316\uff09\u306f\u3001\u898b\u8fbc\u307f\u5ba2\u306b\u30ea\u30fc\u30c1\u3057\u3001\u30ea\u30fc\u30c9\u3092\u7372\u5f97\u3059\u308b\u305f\u3081\u306e\u91cd\u8981\u306a\u624b\u6bb5\u3067\u3059\u3002<\/p>\r\n<p>\u305d\u3053\u3067\u672c\u8a18\u4e8b\u3067\u306f\u3001<strong>SEO\u30b3\u30f3\u30b5\u30eb\u30c6\u30a3\u30f3\u30b0\u30671000\u793e\u4ee5\u4e0a\u306e\u5b9f\u7e3e\u304c\u3042\u308b\u30b0\u30e9\u30f3\u30cd\u30c3\u30c8\u304c\u3001BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u304a\u3051\u308bSEO\u306e\u57fa\u672c\u304b\u3089\u3001\u5b9f\u969b\u306e\u624b\u9806\u3084\u6ce8\u610f\u70b9\u306a\u3069\u3092\u5fb9\u5e95\u89e3\u8aac<\/strong>\u3057\u307e\u3059\u3002<\/p>\r\n<p>\u672c\u8a18\u4e8b\u3092\u901a\u3058\u3066\u3001BtoB\u306eSEO\u3092\u52b9\u679c\u7684\u306b\u6d3b\u7528\u3057\u3001\u7af6\u5408\u3092\u30ea\u30fc\u30c9\u3059\u308b\u305f\u3081\u306e\u65b9\u6cd5\u3092\u7406\u89e3\u3057\u3001\u8cb4\u793e\u306e\u30d3\u30b8\u30cd\u30b9\u6210\u9577\u3092\u52a0\u901f\u3055\u305b\u308b\u305f\u3081\u306e\u78ba\u304b\u306a\u77e5\u8b58\u3092\u8eab\u306b\u3064\u3051\u307e\u3057\u3087\u3046\u3002<\/p>\r\n<a 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title=\"STEP5\uff1a\u6210\u679c\u3092\u8a08\u6e2c\u3059\u308b\">STEP5\uff1a\u6210\u679c\u3092\u8a08\u6e2c\u3059\u308b<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/grannet.co.jp\/column\/btob-seo\/#STEP6%EF%BC%9A%E3%83%AA%E3%83%A9%E3%82%A4%E3%83%88%E3%82%92%E3%81%99%E3%82%8B\" title=\"STEP6\uff1a\u30ea\u30e9\u30a4\u30c8\u3092\u3059\u308b\">STEP6\uff1a\u30ea\u30e9\u30a4\u30c8\u3092\u3059\u308b<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/grannet.co.jp\/column\/btob-seo\/#%EF%BC%95%EF%BC%8EBtoB%E4%BC%81%E6%A5%AD%E3%81%AE%E3%82%B5%E3%82%A4%E3%83%88%E3%81%AESEO%E5%AF%BE%E7%AD%96%E3%81%A7%E6%84%8F%E8%AD%98%E3%81%99%E3%81%B9%E3%81%8D%E3%83%9D%E3%82%A4%E3%83%B3%E3%83%88\" title=\"\uff15\uff0eBtoB\u4f01\u696d\u306e\u30b5\u30a4\u30c8\u306eSEO\u5bfe\u7b56\u3067\u610f\u8b58\u3059\u3079\u304d\u30dd\u30a4\u30f3\u30c8\">\uff15\uff0eBtoB\u4f01\u696d\u306e\u30b5\u30a4\u30c8\u306eSEO\u5bfe\u7b56\u3067\u610f\u8b58\u3059\u3079\u304d\u30dd\u30a4\u30f3\u30c8<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/grannet.co.jp\/column\/btob-seo\/#%E7%AB%B6%E5%90%88%E5%88%86%E6%9E%90%E3%81%AF%E5%BE%B9%E5%BA%95%E7%9A%84%E3%81%AB%E8%A1%8C%E3%81%86\" title=\"\u7af6\u5408\u5206\u6790\u306f\u5fb9\u5e95\u7684\u306b\u884c\u3046\">\u7af6\u5408\u5206\u6790\u306f\u5fb9\u5e95\u7684\u306b\u884c\u3046<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/grannet.co.jp\/column\/btob-seo\/#%E6%A5%AD%E7%95%8C%E3%81%AB%E3%82%88%E3%81%A3%E3%81%A6%E3%81%AFEEAT%E3%81%8C%E9%87%8D%E8%A6%81\" title=\"\u696d\u754c\u306b\u3088\u3063\u3066\u306fEEAT\u304c\u91cd\u8981\">\u696d\u754c\u306b\u3088\u3063\u3066\u306fEEAT\u304c\u91cd\u8981<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/grannet.co.jp\/column\/btob-seo\/#%E9%9B%86%E5%AE%A2%E7%94%A8%E3%82%B3%E3%83%B3%E3%83%86%E3%83%B3%E3%83%84%E3%81%A8%E6%95%99%E8%82%B2%E7%94%A8%E3%82%B3%E3%83%B3%E3%83%86%E3%83%B3%E3%83%84%E3%82%92%E5%88%86%E3%81%91%E3%82%8B\" title=\"\u96c6\u5ba2\u7528\u30b3\u30f3\u30c6\u30f3\u30c4\u3068\u6559\u80b2\u7528\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u5206\u3051\u308b\">\u96c6\u5ba2\u7528\u30b3\u30f3\u30c6\u30f3\u30c4\u3068\u6559\u80b2\u7528\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u5206\u3051\u308b<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/grannet.co.jp\/column\/btob-seo\/#%E6%A4%9C%E7%B4%A2%E3%83%9C%E3%83%AA%E3%83%A5%E3%83%BC%E3%83%A0%E3%82%92%E3%81%9D%E3%81%93%E3%81%BE%E3%81%A7%E8%80%83%E3%81%88%E3%81%99%E3%81%8E%E3%81%AA%E3%81%84\" title=\"\u691c\u7d22\u30dc\u30ea\u30e5\u30fc\u30e0\u3092\u305d\u3053\u307e\u3067\u8003\u3048\u3059\u304e\u306a\u3044\">\u691c\u7d22\u30dc\u30ea\u30e5\u30fc\u30e0\u3092\u305d\u3053\u307e\u3067\u8003\u3048\u3059\u304e\u306a\u3044<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/grannet.co.jp\/column\/btob-seo\/#%EF%BC%96%EF%BC%8EBtoB%E4%BC%81%E6%A5%AD%E3%81%AE%E3%82%B5%E3%82%A4%E3%83%88%E3%81%AESEO%E5%AF%BE%E7%AD%96%E3%81%AB%E3%81%8A%E3%81%99%E3%81%99%E3%82%81%E3%81%AE%E3%83%84%E3%83%BC%E3%83%AB\" title=\"\uff16\uff0eBtoB\u4f01\u696d\u306e\u30b5\u30a4\u30c8\u306eSEO\u5bfe\u7b56\u306b\u304a\u3059\u3059\u3081\u306e\u30c4\u30fc\u30eb\">\uff16\uff0eBtoB\u4f01\u696d\u306e\u30b5\u30a4\u30c8\u306eSEO\u5bfe\u7b56\u306b\u304a\u3059\u3059\u3081\u306e\u30c4\u30fc\u30eb<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-23\" href=\"https:\/\/grannet.co.jp\/column\/btob-seo\/#Google_Analytics\" title=\"Google Analytics\">Google Analytics<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-24\" href=\"https:\/\/grannet.co.jp\/column\/btob-seo\/#Google_Search_Console\" title=\"Google Search Console\">Google Search Console<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-25\" href=\"https:\/\/grannet.co.jp\/column\/btob-seo\/#Ahrefs\" title=\"Ahrefs\">Ahrefs<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-26\" href=\"https:\/\/grannet.co.jp\/column\/btob-seo\/#SEMrush\" title=\"SEMrush\">SEMrush<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-27\" href=\"https:\/\/grannet.co.jp\/column\/btob-seo\/#%E3%81%BE%E3%81%A8%E3%82%81\" title=\"\u307e\u3068\u3081\">\u307e\u3068\u3081<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"%EF%BC%91%EF%BC%8E%E3%81%9D%E3%82%82%E3%81%9D%E3%82%82SEO%E3%81%A8%E3%81%AF%EF%BC%9F\"><\/span>\uff11\uff0e\u305d\u3082\u305d\u3082SEO\u3068\u306f\uff1f<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n<p><img decoding=\"async\" class=\"aligncenter wp-image-11280 size-large\" src=\"https:\/\/grannet.co.jp\/column\/wp-content\/uploads\/2024\/08\/7ae27695c9bc2c43548a25db9e0980dc-970x500.jpg\" alt=\"\" width=\"600\" height=\"309\" \/><\/p>\r\n<p>SEO\uff08Search Engine Optimization\uff09\u306f\u3001<strong>\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306e\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u9806\u4f4d\u3092\u5411\u4e0a\u3055\u305b\u308b\u305f\u3081\u306e\u91cd\u8981\u306a\u6226\u7565<\/strong>\u3067\u3059\u3002<\/p>\r\n<p>\u3057\u304b\u3057\u3001\u305d\u306e\u5177\u4f53\u7684\u306a\u5185\u5bb9\u3084\u5b9f\u8df5\u65b9\u6cd5\u306b\u3064\u3044\u3066\u306f\u3001\u591a\u304f\u306e\u4eba\u306b\u3068\u3063\u3066\u307e\u3060\u99b4\u67d3\u307f\u304c\u8584\u3044\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002<\/p>\r\n<p>\u305d\u3053\u3067\u307e\u305a\u306f\u3001SEO\u306e\u57fa\u672c\u6982\u5ff5\u304b\u3089\u4e3b\u8981\u306a\u8981\u7d20\u307e\u3067\u3001\u9806\u3092\u8ffd\u3063\u3066\u89e3\u8aac\u3057\u3066\u3044\u304d\u307e\u3059\u3002BtoB\u4f01\u696d\u304cSEO\u306b\u53d6\u308a\u7d44\u3080\u610f\u7fa9\u3092\u3088\u308a\u6df1\u304f\u7406\u89e3\u3059\u308b\u305f\u3081\u306e\u57fa\u790e\u77e5\u8b58\u306b\u306a\u308b\u306e\u3067\u305c\u3072\u53c2\u8003\u306b\u3057\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\r\n<h3><span class=\"ez-toc-section\" id=\"SEO%E3%81%AE%E5%AE%9A%E7%BE%A9\"><\/span>SEO\u306e\u5b9a\u7fa9<span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n<p>SEO\uff08Search Engine Optimization\uff09\u306f\u3001\u76f4\u8a33\u3059\u308b\u3068\u300c\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u6700\u9069\u5316\u300d\u3092\u610f\u5473\u3057\u307e\u3059\u3002\u3053\u308c\u306f\u3001\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u3084\u30a6\u30a7\u30d6\u30da\u30fc\u30b8\u304c\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u306e\u691c\u7d22\u7d50\u679c\u3067\u3088\u308a\u4e0a\u4f4d\u306b\u8868\u793a\u3055\u308c\u308b\u3088\u3046\u306b\u6700\u9069\u5316\u3059\u308b\u4e00\u9023\u306e\u65bd\u7b56\u3067\u3059\u3002<\/p>\r\n<p><strong>SEO\u306e\u4e3b\u306a\u76ee\u7684\u306f\u3001\u30aa\u30fc\u30ac\u30cb\u30c3\u30af\uff08\u81ea\u7136\uff09\u691c\u7d22\u7d50\u679c\u3067\u306e\u9806\u4f4d\u3092\u5411\u4e0a\u3055\u305b\u3001\u8cea\u306e\u9ad8\u3044\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u3092\u5897\u3084\u3059\u3053\u3068<\/strong>\u3067\u3059\u3002<\/p>\r\n<p>\u5177\u4f53\u7684\u306b\u306f\u3001Google\u3001Bing\u3001Yahoo!\u306a\u3069\u306e\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u304c\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u3092\u6b63\u78ba\u306b\u7406\u89e3\u3057\u3001\u9069\u5207\u306b\u8a55\u4fa1\u3067\u304d\u308b\u3088\u3046\u306b\u30b5\u30a4\u30c8\u3092\u69cb\u7bc9\u30fb\u6539\u5584\u3057\u3066\u3044\u304d\u307e\u3059\u3002\u3053\u308c\u306b\u306f\u3001\u6280\u8853\u7684\u306a\u6700\u9069\u5316\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u8cea\u306e\u5411\u4e0a\u3001\u30e6\u30fc\u30b6\u30fc\u4f53\u9a13\u306e\u6539\u5584\u306a\u3069\u3067\u3059\u3002<\/p>\r\n<p>\u3057\u304b\u3057\u3001\u5177\u4f53\u7684\u306aSEO\u306e\u8a55\u4fa1\u57fa\u6e96\u306b\u3064\u3044\u3066\u3001\u305d\u308c\u305e\u308c\u306e\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u306f\u4e00\u5207\u516c\u8868\u3092\u3057\u3066\u3044\u306a\u3044\u305f\u3081\u3001SEO\u5bfe\u7b56\u3092\u884c\u3046\u4eba\u306f\u5b9f\u969b\u306b\u7b54\u3048\u306e\u306a\u3044\u4e2d\u3067\u53d6\u308a\u7d44\u3080\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\r\n<p>SEO\u306f\u5358\u306a\u308b\u6280\u8853\u7684\u306a\u8abf\u6574\u3067\u306f\u306a\u304f\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u30cb\u30fc\u30ba\u306b\u5fdc\u3048\u308b\u4fa1\u5024\u3042\u308b\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u304c\u6700\u3082\u91cd\u8981\u3067\u3059\u3002\u9577\u671f\u7684\u304b\u3064\u6301\u7d9a\u53ef\u80fd\u306a\u30a2\u30d7\u30ed\u30fc\u30c1\u3067\u3042\u308a\u3001\u6709\u6599\u5e83\u544a\u3068\u306f\u7570\u306a\u308a\u3001\u4e00\u5ea6\u9806\u4f4d\u304c\u4e0a\u304c\u308c\u3070\u6bd4\u8f03\u7684\u9577\u671f\u9593\u305d\u306e\u52b9\u679c\u3092\u7dad\u6301\u3067\u304d\u308b\u7279\u5fb4\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\r\n\n<div class=\"blog-card \">\n<a href=\"https:\/\/grannet.co.jp\/column\/about_seo\/\">\n<div class=\"blog-card-thumbnail\"><img src='https:\/\/grannet.co.jp\/column\/wp-content\/uploads\/2022\/03\/icatch_about_seo-418x300.jpg' alt='\u30102025\u5e74\u6700\u65b0\u3011SEO\u3068\u306f\uff1f\u521d\u5fc3\u8005\u306b\u3082\u308f\u304b\u308a\u3084\u3059\u304f\u5bfe\u7b56\u3084\u57fa\u790e\u77e5\u8b58\u3092\u89e3\u8aac\uff01'\/><\/div>\n<div class=\"blog-card-content\">\n<div class=\"blog-card-title\">\u30102025\u5e74\u6700\u65b0\u3011SEO\u3068\u306f\uff1f\u521d\u5fc3\u8005\u306b\u3082\u308f\u304b\u308a\u3084\u3059\u304f\u5bfe\u7b56\u3084\u57fa\u790e\u77e5\u8b58\u3092\u89e3\u8aac\uff01 <\/div>\n<div class=\"blog-card-excerpt\">\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u4e0a\u3067\u96c6\u5ba2\u3092\u3057\u305f\u3044\u5834\u5408\u306f\u3001SEO\u306b\u95a2\u3059\u308b\u77e5\u8b58\u304c\u5fc5\u8981\u306b\u306a\u308a\u307e\u3059\u3002\u3057\u304b\u3057\u3001\u300cSEO\u306f\u96e3\u3057\u3044\u300d\u3068\u5148\u5165\u89b3\u3092\u6301\u3064\u4eba\u3082\u3044\u308b\u306e\u3067\u306f\u306a\u3044\u3067\u3057\u3087\u3046\u304b\u3002\u3053\u306e\u8a18\u4e8b\u3067\u306f\u3001SEO\u306e\u57fa\u790e\u77e5\u8b58\u30fbSEO\u3092\u884c\u3046\u30e1\u30ea\u30c3\u30c8\u306a\u3069\u306b\u3064\u3044\u3066\u89e3\u8aac\u3057\u307e\u3059\u3002<\/div>\n<\/div>\n<div class=\"clear\"><\/div>\n<\/a>\n<\/div>\r\n<h3><span class=\"ez-toc-section\" id=\"SEO%E5%AF%BE%E7%AD%96%E3%81%AE%E7%A8%AE%E9%A1%9E\"><\/span>SEO\u5bfe\u7b56\u306e\u7a2e\u985e<span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n<p>\u5148\u307b\u3069\u3001\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u306f\u8a55\u4fa1\u57fa\u6e96\u3092\u516c\u8868\u3057\u3066\u3044\u306a\u3044\u3068\u304a\u4f1d\u3048\u3057\u307e\u3057\u305f\u304c\u3001\u305d\u308c\u3067\u306f\u4f55\u3092\u5143\u306bSEO\u5bfe\u7b56\u3092\u884c\u3048\u3070\u826f\u3044\u306e\u304b\u7591\u554f\u306b\u601d\u3046\u65b9\u3082\u3044\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\r\n<p>\u7d50\u8ad6\u3068\u3057\u3066\u306f\u3001\u4ee5\u4e0b\u306e3\u3064\u306e\u8981\u7d20\u304b\u3089SEO\u5bfe\u7b56\u3092\u884c\u3046\u306e\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\r\n<ul>\r\n\t<li>\u30b3\u30f3\u30c6\u30f3\u30c4SEO<\/li>\r\n\t<li>\u5185\u90e8\u5bfe\u7b56<\/li>\r\n\t<li>\u5916\u90e8\u5bfe\u7b56<\/li>\r\n<\/ul>\r\n<p>\u30b3\u30f3\u30c6\u30f3\u30c4SEO\u3068\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u3068\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u306e\u4e21\u65b9\u306b\u4fa1\u5024\u3042\u308b\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u4f5c\u6210\u3059\u308b\u6226\u7565\u3067\u3059\u3002\u30ad\u30fc\u30ef\u30fc\u30c9\u8abf\u67fb\u306b\u57fa\u3065\u304d\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u30cb\u30fc\u30ba\u306b\u5fdc\u3048\u308b\u9ad8\u54c1\u8cea\u306a\u8a18\u4e8b\u3084\u60c5\u5831\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002\u8aad\u307f\u3084\u3059\u3055\u3001\u72ec\u81ea\u6027\u3092\u91cd\u8996\u3057\u3001\u691c\u7d22\u610f\u56f3\u306b\u5408\u81f4\u3057\u305f\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u4f5c\u6210\u3059\u308b\u3068\u3001\u691c\u7d22\u9806\u4f4d\u306e\u5411\u4e0a\u3068\u30e6\u30fc\u30b6\u30fc\u306e\u6e80\u8db3\u5ea6\u304c\u30a2\u30c3\u30d7\u3057\u307e\u3059\u3002\u30b3\u30f3\u30c6\u30f3\u30c4SEO\u306f\u30e6\u30fc\u30b6\u30fc\u306b\u3068\u3063\u3066\u4fa1\u5024\u306e\u3042\u308b\u30b3\u30f3\u30c6\u30f3\u30c4\u304b\u3069\u3046\u304b\u3092\u6c7a\u3081\u308b\u6700\u3082\u91cd\u8981\u306a\u6226\u7565\u3067\u3059\u3002<\/p>\r\n<p>\u5185\u90e8\u5bfe\u7b56\u306f\u3001\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u5185\u90e8\u306e\u69cb\u9020\u3084\u30b3\u30fc\u30c9\u3092\u6700\u9069\u5316\u3059\u308b\u65bd\u7b56\u3067\u3059\u3002\u4e3b\u306a\u8981\u7d20\u306b\u306f\u3001\u30bf\u30a4\u30c8\u30eb\u30bf\u30b0\u3084\u30e1\u30bf\u30c7\u30a3\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u306e\u6700\u9069\u5316\u3001\u9069\u5207\u306aURL\u69cb\u9020\u306e\u8a2d\u5b9a\u3001\u5185\u90e8\u30ea\u30f3\u30af\u306e\u6700\u9069\u5316\u3001\u30da\u30fc\u30b8\u901f\u5ea6\u306e\u6539\u5584\u306a\u3069\u304c\u3042\u308a\u307e\u3059\u3002\u307e\u305f\u3001\u30e2\u30d0\u30a4\u30eb\u30d5\u30ec\u30f3\u30c9\u30ea\u30fc\u306a\u30c7\u30b6\u30a4\u30f3\u306e\u63a1\u7528\u3084\u30b5\u30a4\u30c8\u30de\u30c3\u30d7\u306e\u4f5c\u6210\u3082\u91cd\u8981\u3067\u3059\u3002\u3053\u308c\u3089\u306e\u5bfe\u7b56\u306b\u3088\u308a\u3001\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u306e\u30af\u30ed\u30fc\u30e9\u30d3\u30ea\u30c6\u30a3\u3068\u7406\u89e3\u5ea6\u3092\u5411\u4e0a\u3055\u305b\u307e\u3059\u3002<\/p>\r\n<p>\u5916\u90e8\u5bfe\u7b56\u306f\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u5916\u90e8\u304b\u3089\u306e\u8a55\u4fa1\u3092\u9ad8\u3081\u308b\u65bd\u7b56\u3067\u3059\u3002\u4e3b\u306b\u3001\u4fe1\u983c\u6027\u306e\u9ad8\u3044\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u304b\u3089\u306e\u88ab\u30ea\u30f3\u30af\u7372\u5f97\u3001\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u3067\u306e\u5b58\u5728\u611f\u5411\u4e0a\u306a\u3069\u304c\u542b\u307e\u308c\u307e\u3059\u3002\u8cea\u306e\u9ad8\u3044\u5916\u90e8\u30ea\u30f3\u30af\u306f\u3001\u30b5\u30a4\u30c8\u306e\u4fe1\u983c\u6027\u3068\u6a29\u5a01\u6027\u3092\u9ad8\u3081\u3001\u691c\u7d22\u9806\u4f4d\u306e\u5411\u4e0a\u306b\u52b9\u679c\u7684\u3067\u3059\u3002\u305f\u3060\u3057\u3001\u81ea\u7136\u3067\u4fa1\u5024\u3042\u308b\u30ea\u30f3\u30af\u306e\u7372\u5f97\u304c\u91cd\u8981\u3067\u3001\u4e0d\u81ea\u7136\u306a\u30ea\u30f3\u30af\u69cb\u7bc9\u306f\u907f\u3051\u308b\u3079\u304d\u3067\u3059\u3002<\/p>\r\n\n<div class=\"blog-card \">\n<a href=\"https:\/\/grannet.co.jp\/column\/contents_seo\/\">\n<div class=\"blog-card-thumbnail\"><img src='https:\/\/grannet.co.jp\/column\/wp-content\/uploads\/2025\/10\/icatch-seo-content-418x300.jpg' alt='\u30b3\u30f3\u30c6\u30f3\u30c4SEO\u3068\u306f\uff1f\u30e1\u30ea\u30c3\u30c8\u30fb\u624b\u9806\u30fb\u5177\u4f53\u4f8b\u30fb\u6ce8\u610f\u70b9\u3092\u5fb9\u5e95\u89e3\u8aac\uff01'\/><\/div>\n<div class=\"blog-card-content\">\n<div class=\"blog-card-title\">\u30b3\u30f3\u30c6\u30f3\u30c4SEO\u3068\u306f\uff1f\u30e1\u30ea\u30c3\u30c8\u30fb\u624b\u9806\u30fb\u5177\u4f53\u4f8b\u30fb\u6ce8\u610f\u70b9\u3092\u5fb9\u5e95\u89e3\u8aac\uff01 <\/div>\n<div class=\"blog-card-excerpt\">\u30b3\u30f3\u30c6\u30f3\u30c4SEO\u306e\u57fa\u790e\u304b\u3089\u52b9\u679c\u30fb\u30e1\u30ea\u30c3\u30c8\u3001\u6210\u679c\u4e8b\u4f8b\u3001\u4f5c\u6210\u306e6\u30b9\u30c6\u30c3\u30d7\u307e\u3067\u3092\u7db2\u7f85\u7684\u306b\u89e3\u8aac\u3057\u307e\u3059\u3002\u6b63\u3057\u3044\u904b\u7528\u3068\u6539\u5584\u3067\u9577\u671f\u7684\u306a\u96c6\u5ba2\u3068\u58f2\u4e0a\u5411\u4e0a\u3092\u5b9f\u73fe\u3059\u308b\u65b9\u6cd5\u3092\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/div>\n<\/div>\n<div class=\"clear\"><\/div>\n<\/a>\n<\/div>\r\n<h2><span class=\"ez-toc-section\" id=\"%EF%BC%92%EF%BC%8EBtoB%E4%BC%81%E6%A5%AD%E3%81%8CSEO%E3%81%AB%E5%8F%96%E3%82%8A%E7%B5%84%E3%82%93%E3%81%A0%E3%81%BB%E3%81%86%E3%81%8C%E8%89%AF%E3%81%84%E7%90%86%E7%94%B1\"><\/span>\uff12\uff0eBtoB\u4f01\u696d\u304cSEO\u306b\u53d6\u308a\u7d44\u3093\u3060\u307b\u3046\u304c\u826f\u3044\u7406\u7531<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n<p>BtoB\u4f01\u696d\u304cSEO\u306b\u53d6\u308a\u7d44\u3080\u4e00\u756a\u306e\u7406\u7531\u3068\u3057\u3066\u3001\u898b\u8fbc\u307f\u5ba2\u306e\u52b9\u679c\u7684\u306a\u7372\u5f97\u3067\u3059\u3002\u591a\u304f\u306eBtoB\u8cfc\u8cb7\u8005\u304c\u30aa\u30f3\u30e9\u30a4\u30f3\u3067\u60c5\u5831\u53ce\u96c6\u3092\u884c\u3046\u305f\u3081\u3001\u691c\u7d22\u7d50\u679c\u306e\u4e0a\u4f4d\u8868\u793a\u306f\u6f5c\u5728\u9867\u5ba2\u3068\u306e\u91cd\u8981\u306a\u63a5\u70b9\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\r\n<p>\u307e\u305f\u3001\u30d6\u30e9\u30f3\u30c9\u8a8d\u77e5\u5ea6\u306e\u5411\u4e0a\u3084\u696d\u754c\u5185\u3067\u306e\u512a\u4f4d\u6027\u306e\u78ba\u7acb\u306b\u3082\u52b9\u679c\u7684\u3067\u3059\u3002\u9577\u671f\u7684\u306a\u8996\u70b9\u3067\u898b\u308b\u3068\u3001\u6709\u6599\u5e83\u544a\u3088\u308a\u3082\u30b3\u30b9\u30c8\u52b9\u7387\u304c\u826f\u304f\u3001\u6301\u7d9a\u7684\u306a\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u3092\u7372\u5f97\u3067\u304d\u308b\u306e\u3082\u5927\u304d\u306a\u5229\u70b9\u3067\u3059\u3002<\/p>\r\n<p>\u3055\u3089\u306b\u3001\u9867\u5ba2\u306e\u8cfc\u8cb7\u30b5\u30a4\u30af\u30eb\u306b\u5408\u308f\u305b\u305f\u60c5\u5831\u63d0\u4f9b\u304c\u53ef\u80fd\u3067\u3001\u5404\u6bb5\u968e\u3067\u9069\u5207\u306a\u30a2\u30d7\u30ed\u30fc\u30c1\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\r\n<p>SEO\u5206\u6790\u3092\u901a\u3058\u305f\u30c7\u30fc\u30bf\u99c6\u52d5\u578b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u5b9f\u73fe\u3084\u3001\u8cea\u306e\u9ad8\u3044\u30ea\u30fc\u30c9\u7372\u5f97\u306b\u3088\u308b\u55b6\u696d\u6d3b\u52d5\u306e\u52b9\u7387\u5316\u3082\u91cd\u8981\u306a\u30e1\u30ea\u30c3\u30c8\u3067\u3059\u3002\u3053\u308c\u3089\u306e\u7406\u7531\u304b\u3089\u3001SEO\u306fBtoB\u4f01\u696d\u306b\u3068\u3063\u3066\u4e0d\u53ef\u6b20\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3068\u8a00\u3048\u307e\u3059\u3002<\/p>\r\n<h2><span class=\"ez-toc-section\" id=\"%EF%BC%93%EF%BC%8EBtoB%E4%BC%81%E6%A5%AD%E3%81%8CSEO%E3%82%92%E5%8F%96%E3%82%8A%E7%B5%84%E3%82%80%E3%83%A1%E3%83%AA%E3%83%83%E3%83%88\"><\/span>\uff13\uff0eBtoB\u4f01\u696d\u304cSEO\u3092\u53d6\u308a\u7d44\u3080\u30e1\u30ea\u30c3\u30c8<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n<p>BtoB\u4f01\u696d\u306b\u3068\u3063\u3066\u3001SEO\u306f\u5358\u306a\u308b\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u6700\u9069\u5316\u4ee5\u4e0a\u306e\u4fa1\u5024\u304c\u3042\u308a\u307e\u3059\u3002\u9577\u671f\u7684\u306a\u96c6\u5ba2\u52b9\u679c\u3001\u8cea\u306e\u9ad8\u3044\u30ea\u30fc\u30c9\u7372\u5f97\u3001\u30d6\u30e9\u30f3\u30c9\u8a8d\u77e5\u5ea6\u306e\u5411\u4e0a\u306a\u3069\u3001\u30d3\u30b8\u30cd\u30b9\u306e\u6210\u9577\u306b\u76f4\u7d50\u3059\u308b\u30e1\u30ea\u30c3\u30c8\u306f\u591a\u3044\u3067\u3059\u3002<\/p>\r\n<p>\u3053\u3053\u3067\u306f\u3001BtoB\u4f01\u696d\u304cSEO\u306b\u53d6\u308a\u7d44\u3080\u3053\u3068\u3067\u5f97\u3089\u308c\u308b\u5177\u4f53\u7684\u306a\u30e1\u30ea\u30c3\u30c8\u306b\u3064\u3044\u3066\u3001\u8a73\u3057\u304f\u89e3\u8aac\u3057\u3066\u3044\u304d\u307e\u3059\u3002\u3053\u308c\u3089\u306e\u5229\u70b9\u3092\u7406\u89e3\u3059\u308b\u3053\u3068\u3067\u3001SEO\u3078\u306e\u6295\u8cc7\u306e\u91cd\u8981\u6027\u304c\u3088\u308a\u660e\u78ba\u306b\u306a\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\r\n<h3><span class=\"ez-toc-section\" id=\"%E9%95%B7%E6%9C%9F%E7%9A%84%E3%81%AA%E9%9B%86%E5%AE%A2%E3%81%8C%E8%A6%8B%E8%BE%BC%E3%82%81%E3%82%8B%E3%81%AE%E3%81%A7%E8%B2%BB%E7%94%A8%E5%AF%BE%E5%8A%B9%E6%9E%9C%E3%81%8C%E9%AB%98%E3%81%84\"><\/span>\u9577\u671f\u7684\u306a\u96c6\u5ba2\u304c\u898b\u8fbc\u3081\u308b\u306e\u3067\u8cbb\u7528\u5bfe\u52b9\u679c\u304c\u9ad8\u3044<span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n<p>SEO\u306f\u521d\u671f\u6295\u8cc7\u3084\u7d99\u7d9a\u7684\u306a\u52aa\u529b\u304c\u5fc5\u8981\u3067\u3059\u304c\u3001\u9577\u671f\u7684\u306b\u306f\u975e\u5e38\u306b\u9ad8\u3044\u8cbb\u7528\u5bfe\u52b9\u679c\u3092\u767a\u63ee\u3057\u307e\u3059\u3002\u6709\u6599\u5e83\u544a\u3068\u306f\u7570\u306a\u308a\u3001\u4e00\u5ea6\u691c\u7d22\u9806\u4f4d\u304c\u4e0a\u304c\u308c\u3070\u3001\u7d99\u7d9a\u7684\u306a\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u306e\u7372\u5f97\u304c\u53ef\u80fd\u3067\u3059\u3002<\/p>\r\n<p>\u307e\u305f\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u5bff\u547d\u304c\u9577\u3044BtoB\u5206\u91ce\u3067\u306f\u3001\u904e\u53bb\u306b\u4f5c\u6210\u3057\u305f\u30b3\u30f3\u30c6\u30f3\u30c4\u304c\u9577\u671f\u9593\u306b\u308f\u305f\u3063\u3066\u4fa1\u5024\u3092\u751f\u307f\u51fa\u3057\u7d9a\u3051\u307e\u3059\u3002<\/p>\r\n<p>\u3055\u3089\u306b\u3001SEO\u306b\u3088\u3063\u3066\u7372\u5f97\u3057\u305f\u30aa\u30fc\u30ac\u30cb\u30c3\u30af\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u306f\u3001\u30af\u30ea\u30c3\u30af\u5358\u4fa1\u306e\u9ad8\u3044BtoB\u30ad\u30fc\u30ef\u30fc\u30c9\u306b\u5bfe\u3057\u3066\u3082\u7121\u6599\u3067\u96c6\u5ba2\u3067\u304d\u308b\u305f\u3081\u3001\u5e83\u544a\u8cbb\u306e\u5927\u5e45\u306a\u524a\u6e1b\u306b\u3064\u306a\u304c\u308a\u307e\u3059\u3002<\/p>\r\n<p>\u6642\u9593\u3068\u3068\u3082\u306b\u84c4\u7a4d\u3055\u308c\u308b\u52b9\u679c\u306b\u3088\u308a\u3001\u6295\u8cc7\u5bfe\u52b9\u679c\u306f\u5e74\u3005\u5411\u4e0a\u3057\u3066\u3044\u304f\u306e\u304cSEO\u306e\u5927\u304d\u306a\u7279\u5fb4\u3067\u3059\u3002<\/p>\r\n<h3><span class=\"ez-toc-section\" id=\"%E7%A2%BA%E5%BA%A6%E3%81%8C%E9%AB%98%E3%81%84%E3%83%A6%E3%83%BC%E3%82%B6%E3%83%BC%E3%82%92%E9%9B%86%E5%AE%A2%E3%81%A7%E3%81%8D%E3%82%8B\"><\/span>\u78ba\u5ea6\u304c\u9ad8\u3044\u30e6\u30fc\u30b6\u30fc\u3092\u96c6\u5ba2\u3067\u304d\u308b<span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n<p>SEO\u3092\u901a\u3058\u3066\u96c6\u5ba2\u3055\u308c\u308b\u30e6\u30fc\u30b6\u30fc\u306f\u3001\u7279\u5b9a\u306e\u30ad\u30fc\u30ef\u30fc\u30c9\u3084\u8ab2\u984c\u306b\u95a2\u5fc3\u3092\u6301\u3063\u3066\u80fd\u52d5\u7684\u306b\u60c5\u5831\u3092\u63a2\u3057\u3066\u3044\u308b\u4eba\u3067\u3059\u3002\u7279\u306bBtoB\u5206\u91ce\u3067\u306f\u3001\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306b\u95a2\u3059\u308b\u5c02\u9580\u7684\u306a\u691c\u7d22\u30af\u30a8\u30ea\u3092\u4f7f\u7528\u3059\u308b\u305f\u3081\u3001\u96c6\u5ba2\u3055\u308c\u308b\u30e6\u30fc\u30b6\u30fc\u306e\u8cfc\u8cb7\u610f\u6b32\u3084\u9069\u5408\u6027\u304c\u9ad8\u3044\u50be\u5411\u306b\u3042\u308a\u307e\u3059\u3002<\/p>\r\n<p>\u4f8b\u3048\u3070\u3001\u300c\u4f01\u696d\u5411\u3051CRM\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u300d\u3068\u3044\u3063\u305f\u5177\u4f53\u7684\u306a\u30ad\u30fc\u30ef\u30fc\u30c9\u3067\u691c\u7d22\u3059\u308b\u30e6\u30fc\u30b6\u30fc\u306f\u3001\u3059\u3067\u306b\u88fd\u54c1\u5c0e\u5165\u3092\u691c\u8a0e\u3057\u3066\u3044\u308b\u53ef\u80fd\u6027\u304c\u9ad8\u304f\u3001\u8cea\u306e\u9ad8\u3044\u30ea\u30fc\u30c9\u3068\u306a\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\r\n<p>\u307e\u305f\u3001\u30b5\u30a4\u30c8\u4e0a\u3067\u63d0\u4f9b\u3059\u308b\u8a73\u7d30\u306a\u60c5\u5831\u306b\u3088\u308a\u3001\u30e6\u30fc\u30b6\u30fc\u306f\u81ea\u793e\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u7406\u89e3\u3092\u6df1\u3081\u308b\u3053\u3068\u304c\u3067\u304d\u3001\u5546\u8ac7\u3084\u6210\u7d04\u306b\u3064\u306a\u304c\u308a\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002<\/p>\r\n<h3><span class=\"ez-toc-section\" id=\"%E6%A5%AD%E7%95%8C%E5%86%85%E3%81%AB%E3%81%8A%E3%81%91%E3%82%8B%E7%AC%AC%E4%B8%80%E6%83%B3%E8%B5%B7%E3%82%92%E7%8D%B2%E5%BE%97%E3%81%A7%E3%81%8D%E3%82%8B%E5%8F%AF%E8%83%BD%E6%80%A7%E3%81%8C%E3%81%82%E3%82%8B\"><\/span>\u696d\u754c\u5185\u306b\u304a\u3051\u308b\u7b2c\u4e00\u60f3\u8d77\u3092\u7372\u5f97\u3067\u304d\u308b\u53ef\u80fd\u6027\u304c\u3042\u308b<span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n<p>SEO\u3092\u901a\u3058\u3066\u691c\u7d22\u7d50\u679c\u306e\u4e0a\u4f4d\u306b\u5e38\u306b\u8868\u793a\u3055\u308c\u308b\u3053\u3068\u3067\u3001\u696d\u754c\u5185\u3067\u306e\u8a8d\u77e5\u5ea6\u3068\u4fe1\u983c\u6027\u304c\u5927\u5e45\u306b\u5411\u4e0a\u3057\u307e\u3059\u3002<\/p>\r\n<p>\u30e6\u30fc\u30b6\u30fc\u306f\u983b\u7e41\u306b\u76ee\u306b\u3059\u308b\u30d6\u30e9\u30f3\u30c9\u3084\u4f01\u696d\u3092\u4fe1\u983c\u3059\u308b\u50be\u5411\u304c\u3042\u308a\u3001\u691c\u7d22\u7d50\u679c\u306e\u30c8\u30c3\u30d7\u306b\u8868\u793a\u3055\u308c\u308b\u3053\u3068\u306f\u3001\u305d\u306e\u5206\u91ce\u306e\u6a29\u5a01\u3068\u3057\u3066\u306e\u5730\u4f4d\u3092\u78ba\u7acb\u3059\u308b\u3053\u3068\u306b\u3064\u306a\u304c\u308b\u306e\u3067\u3059\u3002<\/p>\r\n<p>\u3068\u304f\u306bBtoB\u5206\u91ce\u3067\u306f\u3001\u5c02\u9580\u6027\u3084\u4fe1\u983c\u6027\u304c\u91cd\u8996\u3055\u308c\u308b\u305f\u3081\u3001\u3053\u306e\u52b9\u679c\u306f\u975e\u5e38\u306b\u5927\u304d\u3044\u3067\u3059\u3002<\/p>\r\n<p>\u307e\u305f\u3001\u691c\u7d22\u7d50\u679c\u3067\u5e38\u306b\u4e0a\u4f4d\u306b\u8868\u793a\u3055\u308c\u308b\u3068\u3001\u6f5c\u5728\u9867\u5ba2\u306e\u610f\u601d\u6c7a\u5b9a\u30d7\u30ed\u30bb\u30b9\u306e\u65e9\u3044\u6bb5\u968e\u304b\u3089\u81ea\u793e\u30d6\u30e9\u30f3\u30c9\u3092\u5370\u8c61\u3065\u3051\u3089\u308c\u3001\u5f8c\u306e\u5546\u8ac7\u3084\u63d0\u6848\u6642\u306b\u6709\u5229\u306b\u50cd\u304d\u307e\u3059\u3002<\/p>\r\n<h3><span class=\"ez-toc-section\" id=\"%E3%82%B3%E3%83%B3%E3%83%86%E3%83%B3%E3%83%84%E3%82%92%E9%80%9A%E3%81%98%E3%81%A6%E8%A6%8B%E8%BE%BC%E3%81%BF%E3%81%AE%E9%A1%A7%E5%AE%A2%E3%81%A8%E6%8E%A5%E7%82%B9%E3%82%92%E6%8C%81%E3%81%A6%E3%82%8B\"><\/span>\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u901a\u3058\u3066\u898b\u8fbc\u307f\u306e\u9867\u5ba2\u3068\u63a5\u70b9\u3092\u6301\u3066\u308b<span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n<p>SEO\u306e\u4e00\u74b0\u3068\u3057\u3066\u63d0\u4f9b\u3059\u308b\u8cea\u306e\u9ad8\u3044\u30b3\u30f3\u30c6\u30f3\u30c4\u306f\u3001\u898b\u8fbc\u307f\u9867\u5ba2\u3068\u306e\u7d99\u7d9a\u7684\u306a\u63a5\u70b9\u3092\u751f\u307f\u51fa\u3057\u307e\u3059\u3002<\/p>\r\n<p>BtoB\u53d6\u5f15\u3067\u306f\u610f\u601d\u6c7a\u5b9a\u307e\u3067\u306e\u671f\u9593\u304c\u9577\u3044\u305f\u3081\u3001\u3053\u306e\u7d99\u7d9a\u7684\u306a\u63a5\u70b9\u306f\u975e\u5e38\u306b\u91cd\u8981\u3067\u3059\u3002\u4f8b\u3048\u3070\u3001\u696d\u754c\u30c8\u30ec\u30f3\u30c9\u3084\u8ab2\u984c\u89e3\u6c7a\u306e\u305f\u3081\u306e\u30ce\u30a6\u30cf\u30a6\u3092\u63d0\u4f9b\u3059\u308b\u30d6\u30ed\u30b0\u8a18\u4e8b\u3084\u3001\u8a73\u7d30\u306a\u88fd\u54c1\u60c5\u5831\u3092\u63b2\u8f09\u3057\u305f\u30db\u30ef\u30a4\u30c8\u30da\u30fc\u30d1\u30fc\u306a\u3069\u3092\u901a\u3058\u3066\u3001\u9867\u5ba2\u306e\u8cfc\u8cb7\u30d7\u30ed\u30bb\u30b9\u306e\u5404\u6bb5\u968e\u3067\u30a2\u30d7\u30ed\u30fc\u30c1\u3067\u304d\u307e\u3059\u3002<\/p>\r\n<p>\u307e\u305f\u3001\u30e1\u30fc\u30eb\u30de\u30ac\u30b8\u30f3\u3084SNS\u3068\u9023\u643a\u3059\u308b\u3053\u3068\u3067\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u901a\u3058\u305f\u7d99\u7d9a\u7684\u306a\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u304c\u53ef\u80fd\u3068\u306a\u308a\u3001\u9577\u671f\u7684\u306a\u95a2\u4fc2\u69cb\u7bc9\u306b\u3064\u306a\u304c\u308a\u307e\u3059\u3002<\/p>\r\n<h2><span class=\"ez-toc-section\" id=\"%EF%BC%94%EF%BC%8EBtoB%E4%BC%81%E6%A5%AD%E3%81%AESEO%E5%AF%BE%E7%AD%96%E3%81%AE%E6%89%8B%E9%A0%86\"><\/span>\uff14\uff0eBtoB\u4f01\u696d\u306eSEO\u5bfe\u7b56\u306e\u624b\u9806<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n<p>BtoB\u4f01\u696d\u306eSEO\u5bfe\u7b56\u306f\u3001\u6226\u7565\u7684\u304b\u3064\u4f53\u7cfb\u7684\u306a\u30a2\u30d7\u30ed\u30fc\u30c1\u304c\u5fc5\u8981\u3067\u3059\u3002\u52b9\u679c\u7684\u306aSEO\u65bd\u7b56\u3092\u5c55\u958b\u3059\u308b\u306b\u306f\u3001\u9069\u5207\u306a\u624b\u9806\u3092\u8e0f\u3080\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002\u3053\u3053\u3067\u306f\u3001BtoB\u4f01\u696d\u304cSEO\u5bfe\u7b56\u3092\u9032\u3081\u308b\u4e0a\u3067\u5fc5\u8981\u306a\u5177\u4f53\u7684\u306a\u30b9\u30c6\u30c3\u30d7\u3092\u9806\u3092\u8ffd\u3063\u3066\u89e3\u8aac\u3057\u3066\u3044\u304d\u307e\u3059\u3002<\/p>\r\n<p>\u30da\u30eb\u30bd\u30ca\u306e\u9078\u5b9a\u304b\u3089\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u30dd\u30a4\u30f3\u30c8\u306e\u691c\u8a0e\u3001\u305d\u3057\u3066\u5b9f\u969b\u306e\u65bd\u7b56\u5b9f\u884c\u307e\u3067\u3001\u5404\u6bb5\u968e\u3067\u306e\u91cd\u8981\u30dd\u30a4\u30f3\u30c8\u3092\u8a73\u3057\u304f\u898b\u3066\u3044\u304d\u307e\u3057\u3087\u3046\u3002<\/p>\r\n<h3><span class=\"ez-toc-section\" id=\"STEP1%EF%BC%9A%E3%83%9A%E3%83%AB%E3%82%BD%E3%83%8A%E9%81%B8%E5%AE%9A\"><\/span>STEP1\uff1a\u30da\u30eb\u30bd\u30ca\u9078\u5b9a<span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n<p>BtoB\u4f01\u696d\u306eSEO\u5bfe\u7b56\u306b\u304a\u3051\u308b\u6700\u521d\u306e\u30b9\u30c6\u30c3\u30d7\u306f\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u3068\u306a\u308b\u30da\u30eb\u30bd\u30ca\u306e\u9078\u5b9a\u3067\u3059\u3002\u30da\u30eb\u30bd\u30ca\u3068\u306f\u3001\u7406\u60f3\u7684\u306a\u9867\u5ba2\u50cf\u3092\u5177\u4f53\u5316\u3057\u305f\u3082\u306e\u3067\u3059\u3002BtoB\u5e02\u5834\u3067\u306f\u3001\u610f\u601d\u6c7a\u5b9a\u306b\u95a2\u308f\u308b\u8907\u6570\u306e\u5f79\u5272\u3092\u8003\u616e\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\r\n<p>\u30da\u30eb\u30bd\u30ca\u9078\u5b9a\u306e\u30dd\u30a4\u30f3\u30c8\u306f\u4ee5\u4e0b\u306e\u901a\u308a\u3067\u3059\u3002<\/p>\r\n<ul>\r\n\t<li>\u5bb6\u65cf\u69cb\u6210\u3001\u53ce\u5165\u3001\u3001\u4f11\u65e5\u306e\u904e\u3054\u3057\u65b9\u306a\u3069\u306e\u57fa\u672c\u60c5\u5831<\/li>\r\n\t<li>\u5e74\u53ce<\/li>\r\n\t<li>\u62b1\u3048\u308b\u8ab2\u984c<\/li>\r\n\t<li>\u60c5\u5831\u53ce\u96c6\u306e\u65b9\u6cd5\u3084\u597d\u3080\u30b3\u30f3\u30c6\u30f3\u30c4\u30bf\u30a4\u30d7<\/li>\r\n<\/ul>\r\n<p>\u3053\u308c\u3089\u306e\u8981\u7d20\u3092\u660e\u78ba\u306b\u3059\u308b\u3068\u3001SEO\u6226\u7565\u306e\u65b9\u5411\u6027\u304c\u5b9a\u307e\u308a\u3001\u52b9\u679c\u7684\u306a\u30ad\u30fc\u30ef\u30fc\u30c9\u9078\u5b9a\u3084\u30b3\u30f3\u30c6\u30f3\u30c4\u4f5c\u6210\u304c\u53ef\u80fd\u3067\u3059\u3002<\/p>\r\n<h3><span class=\"ez-toc-section\" id=\"STEP2%EF%BC%9A%E3%82%B3%E3%83%B3%E3%83%90%E3%83%BC%E3%82%B8%E3%83%A7%E3%83%B3%E3%83%9D%E3%82%A4%E3%83%B3%E3%83%88%E3%82%92%E6%A4%9C%E8%A8%8E%E3%81%99%E3%82%8B\"><\/span>STEP2\uff1a\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u30dd\u30a4\u30f3\u30c8\u3092\u691c\u8a0e\u3059\u308b<span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n<p>\u30da\u30eb\u30bd\u30ca\u9078\u5b9a\u306e\u6b21\u306f\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u30dd\u30a4\u30f3\u30c8\u306e\u691c\u8a0e\u3067\u3059\u3002BtoB\u4f01\u696d\u306e\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u3067\u306f\u3001\u5373\u6642\u306e\u8cfc\u5165\u3088\u308a\u3082\u3001\u30ea\u30fc\u30c9\u7372\u5f97\u304c\u4e3b\u306a\u30b4\u30fc\u30eb\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\r\n<p>\u4e3b\u306a\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u30dd\u30a4\u30f3\u30c8\u306f\u4ee5\u4e0b\u306e\u901a\u308a\u3067\u3059\u3002<\/p>\r\n<ul>\r\n\t<li>\u8cc7\u6599\u8acb\u6c42\u30d5\u30a9\u30fc\u30e0<\/li>\r\n\t<li>\u304a\u554f\u3044\u5408\u308f\u305b\u30d5\u30a9\u30fc\u30e0<\/li>\r\n\t<li>\u30db\u30ef\u30a4\u30c8\u30da\u30fc\u30d1\u30fc\u306e\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9<\/li>\r\n\t<li>\u30a6\u30a7\u30d3\u30ca\u30fc\u30fb\u30bb\u30df\u30ca\u30fc\u306e\u7533\u3057\u8fbc\u307f<\/li>\r\n\t<li>\u30e1\u30fc\u30eb\u30de\u30ac\u30b8\u30f3\u767b\u9332<\/li>\r\n<\/ul>\r\n<p>\u5404\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u30dd\u30a4\u30f3\u30c8\u306f\u3001\u9867\u5ba2\u306e\u8cfc\u8cb7\u30d7\u30ed\u30bb\u30b9\u306e\u6bb5\u968e\u306b\u5fdc\u3058\u3066\u8a2d\u8a08\u3057\u307e\u3059\u3002\u4f8b\u3048\u3070\u3001\u521d\u671f\u6bb5\u968e\u3067\u306f\u60c5\u5831\u63d0\u4f9b\u578b\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u3001\u4e2d\u671f\u3067\u306f\u8a73\u7d30\u306a\u8cc7\u6599\u8acb\u6c42\u3001\u5f8c\u671f\u3067\u306f\u5177\u4f53\u7684\u306a\u898b\u7a4d\u3082\u308a\u4f9d\u983c\u306a\u3069\u3067\u3059\u3002<\/p>\r\n<p>\u3053\u308c\u3089\u306e\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u30dd\u30a4\u30f3\u30c8\u3092\u660e\u78ba\u306b\u3057\u3001\u30b5\u30a4\u30c8\u5185\u3067\u306e\u9069\u5207\u306a\u914d\u7f6e\u3084\u5c0e\u7dda\u8a2d\u8a08\u3092\u884c\u3046\u3068\u3001SEO\u306b\u3088\u3063\u3066\u7372\u5f97\u3057\u305f\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u3092\u52b9\u679c\u7684\u306b\u30ea\u30fc\u30c9\u3078\u3068\u8ee2\u63db\u3067\u304d\u307e\u3059\u3002<\/p>\r\n<h3><span class=\"ez-toc-section\" id=\"STEP3%EF%BC%9A%E8%91%97%E8%80%85%E3%83%BB%E7%9B%A3%E4%BF%AE%E8%80%85%E3%82%92%E6%B1%BA%E3%82%81%E3%82%8B\"><\/span>STEP3\uff1a\u8457\u8005\u30fb\u76e3\u4fee\u8005\u3092\u6c7a\u3081\u308b<span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n<p>BtoB\u4f01\u696d\u306eSEO\u5bfe\u7b56\u306b\u304a\u3044\u3066\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u4fe1\u983c\u6027\u3068\u5c02\u9580\u6027\u3092\u9ad8\u3081\u308b\u305f\u3081\u306b\u3001\u9069\u5207\u306a\u8457\u8005\u3084\u76e3\u4fee\u8005\u3092\u6c7a\u3081\u308b\u3053\u3068\u306f\u975e\u5e38\u306b\u91cd\u8981\u3067\u3059\u3002<\/p>\r\n<ul>\r\n\t<li>\u696d\u754c\u3067\u306e\u7d4c\u9a13\u3084\u5b9f\u7e3e\u304c\u3042\u308b\u793e\u5185\u5c02\u9580\u5bb6\u3092\u8d77\u7528<\/li>\r\n\t<li>\u5fc5\u8981\u306b\u5fdc\u3058\u3066\u5916\u90e8\u306e\u5c02\u9580\u5bb6\u3084\u6709\u8b58\u8005\u3068\u5354\u529b<\/li>\r\n\t<li>\u8457\u8005\u306e\u30d7\u30ed\u30d5\u30a3\u30fc\u30eb\u30da\u30fc\u30b8\u3092\u4f5c\u6210\u3057\u3001\u7d4c\u6b74\u3084\u5c02\u9580\u6027\u3092\u660e\u78ba\u306b\u793a\u3059<\/li>\r\n\t<li>\u5404\u30b3\u30f3\u30c6\u30f3\u30c4\u306b\u8457\u8005\u540d\u3084\u76e3\u4fee\u8005\u540d\u3092\u660e\u8a18<\/li>\r\n\t<li>Google E-A-T\uff08\u5c02\u9580\u6027\u3001\u6a29\u5a01\u6027\u3001\u4fe1\u983c\u6027\uff09\u3092\u610f\u8b58\u3057\u305f\u4eba\u9078<\/li>\r\n<\/ul>\r\n<p>\u9069\u5207\u306a\u8457\u8005\u30fb\u76e3\u4fee\u8005\u306e\u9078\u5b9a\u306b\u3088\u308a\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u8cea\u304c\u5411\u4e0a\u3057\u3001\u8aad\u8005\u304b\u3089\u306e\u4fe1\u983c\u3092\u5f97\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002<\/p>\r\n<p>\u307e\u305f\u3001\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u3082\u3053\u308c\u3089\u306e\u8981\u7d20\u3092\u8a55\u4fa1\u3059\u308b\u305f\u3081\u3001SEO\u306e\u89b3\u70b9\u304b\u3089\u3082\u52b9\u679c\u7684\u3067\u3059\u3002\u8457\u8005\u306e\u5c02\u9580\u6027\u3092\u6d3b\u304b\u3057\u305f\u30b3\u30f3\u30c6\u30f3\u30c4\u4f5c\u6210\u306b\u3088\u308a\u3001\u696d\u754c\u5185\u3067\u306e\u6a29\u5a01\u6027\u3082\u9ad8\u307e\u308a\u3001\u9577\u671f\u7684\u306aSEO\u52b9\u679c\u306b\u3064\u306a\u304c\u308a\u307e\u3059\u3002<\/p>\r\n<h3><span class=\"ez-toc-section\" id=\"STEP4%EF%BC%9A%E3%82%B3%E3%83%B3%E3%83%86%E3%83%B3%E3%83%84%E3%82%92%E4%BD%9C%E6%88%90%E3%81%99%E3%82%8B\"><\/span>STEP4\uff1a\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u4f5c\u6210\u3059\u308b<span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n<p>\u3053\u3053\u307e\u3067\u6c7a\u3081\u305f\u3053\u3068\u3092\u8e0f\u307e\u3048\u3066\u3001\u5b9f\u969b\u306b\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u4f5c\u6210\u306b\u53d6\u308a\u7d44\u3093\u3067\u3044\u304d\u307e\u3059\u3002BtoB\u4f01\u696d\u306eSEO\u5bfe\u7b56\u306b\u304a\u3044\u3066\u3001\u9ad8\u54c1\u8cea\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u4f5c\u6210\u306f\u6838\u5fc3\u3068\u306a\u308b\u90e8\u5206\u3067\u3059\u3002<\/p>\r\n<ul>\r\n\t<li>\u30da\u30eb\u30bd\u30ca\u306e\u30cb\u30fc\u30ba\u3068\u691c\u7d22\u610f\u56f3\u306b\u5408\u81f4\u3057\u305f\u30c6\u30fc\u30de\u9078\u5b9a<\/li>\r\n\t<li>\u30ad\u30fc\u30ef\u30fc\u30c9\u8abf\u67fb\u306b\u57fa\u3065\u3044\u305f\u6700\u9069\u5316<\/li>\r\n\t<li>\u5c02\u9580\u6027\u306e\u9ad8\u3044\u3001\u6df1\u3044\u6d1e\u5bdf\u3092\u63d0\u4f9b\u3059\u308b\u5185\u5bb9<\/li>\r\n\t<li>\u8aad\u307f\u3084\u3059\u3044\u69cb\u9020\u5316\uff08\u898b\u51fa\u3057\u3001\u7b87\u6761\u66f8\u304d\u3001\u8868\u306e\u6d3b\u7528\uff09<\/li>\r\n\t<li>\u30e6\u30fc\u30b6\u30fc\u306e\u5fc5\u8981\u3068\u3057\u3066\u3044\u308b\u306e\u60c5\u5831\u306e\u63d0\u793a<\/li>\r\n\t<li>\u30c7\u30fc\u30bf\u3001\u56f3\u8868\u3001\u4e8b\u4f8b\u3092\u7528\u3044\u305f\u8aac\u5f97\u529b\u306e\u3042\u308b\u5c55\u958b<\/li>\r\n\t<li>\u9069\u5207\u306a\u5185\u90e8\u30ea\u30f3\u30af\u3001\u5916\u90e8\u30ea\u30f3\u30af\u306e\u4f7f\u7528<\/li>\r\n\t<li>\u30de\u30eb\u30c1\u30e1\u30c7\u30a3\u30a2\uff08\u753b\u50cf\u3001\u52d5\u753b\u3001\u30a4\u30f3\u30d5\u30a9\u30b0\u30e9\u30d5\u30a3\u30c3\u30af\uff09\u306e\u6d3b\u7528<\/li>\r\n<\/ul>\r\n<p>\u30b3\u30f3\u30c6\u30f3\u30c4\u30bf\u30a4\u30d7\u3068\u3057\u3066\u306f\u3001\u30d6\u30ed\u30b0\u8a18\u4e8b\u3001\u30db\u30ef\u30a4\u30c8\u30da\u30fc\u30d1\u30fc\u3001\u30b1\u30fc\u30b9\u30b9\u30bf\u30c7\u30a3\u3001\u88fd\u54c1\/\u30b5\u30fc\u30d3\u30b9\u7d39\u4ecb\u30da\u30fc\u30b8\u3001FAQ\u3001\u696d\u754c\u30ec\u30dd\u30fc\u30c8\u306a\u3069\u304c\u52b9\u679c\u7684\u3067\u3059\u3002<br \/>\r\n\u5404\u30b3\u30f3\u30c6\u30f3\u30c4\u306f\u3001\u8cfc\u8cb7\u30d7\u30ed\u30bb\u30b9\u306e\u5404\u6bb5\u968e\u306b\u5408\u308f\u305b\u3066\u8a2d\u8a08\u3057\u3001\u30e6\u30fc\u30b6\u30fc\u3092\u6b21\u306e\u30b9\u30c6\u30c3\u30d7\u3078\u5c0e\u304fCTA\u3092\u9069\u5207\u306b\u914d\u7f6e\u3059\u308b\u306e\u304c\u826f\u3044\u3067\u3057\u3087\u3046\u3002<\/p>\r\n<p>\u307e\u305f\u3001\u4f55\u5ea6\u3082\u304a\u4f1d\u3048\u3059\u308b\u3053\u3068\u306b\u306a\u308a\u307e\u3059\u304c\u3001\u305d\u306e\u30da\u30fc\u30b8\u306b\u8a2a\u308c\u305f\u30e6\u30fc\u30b6\u30fc\u306b\u3068\u3063\u3066\u4fa1\u5024\u304c\u3042\u308b\u304b\u3069\u3046\u304b\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\r\n<h3><span class=\"ez-toc-section\" id=\"STEP5%EF%BC%9A%E6%88%90%E6%9E%9C%E3%82%92%E8%A8%88%E6%B8%AC%E3%81%99%E3%82%8B\"><\/span>STEP5\uff1a\u6210\u679c\u3092\u8a08\u6e2c\u3059\u308b<span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n<p>\u5b9f\u969b\u306b\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u4f5c\u6210\u3057\u3001\u30a6\u30a7\u30d6\u4e0a\u306b\u516c\u958b\u3057\u3001\u6570\u65e5\u7d4c\u904e\u3057\u305f\u3089\u6210\u679c\u3092\u6e2c\u5b9a\u3057\u307e\u3057\u3087\u3046\u3002\u516c\u958b\u3057\u3066\u9593\u3082\u306a\u3044\u3068\u3001\u9806\u4f4d\u306e\u5909\u52d5\u304c\u6d3b\u767a\u306a\u306e\u3067\u3001\u5b89\u5b9a\u3057\u3066\u304b\u3089\u6e2c\u5b9a\u3059\u308b\u306e\u304c\u304a\u3059\u3059\u3081\u3067\u3059\u3002<\/p>\r\n<p>\u76ee\u51e6\u3068\u3057\u3066\u306f1\u9031\u9593\u7a0b\u5ea6\u306b\u306a\u308a\u307e\u3059\u3002\u4e3b\u306a\u8a08\u6e2c\u30dd\u30a4\u30f3\u30c8\u306f\u4ee5\u4e0b\u306e\u901a\u308a\u3067\u3059\u3002<\/p>\r\n<ul>\r\n\t<li>\u30aa\u30fc\u30ac\u30cb\u30c3\u30af\u691c\u7d22\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u306e\u5897\u6e1b<\/li>\r\n\t<li>\u30ad\u30fc\u30ef\u30fc\u30c9\u30e9\u30f3\u30ad\u30f3\u30b0\u306e\u5909\u52d5<\/li>\r\n\t<li>\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\uff08\u8cc7\u6599\u8acb\u6c42\u3001\u304a\u554f\u3044\u5408\u308f\u305b\u306a\u3069\uff09<\/li>\r\n\t<li>\u30da\u30fc\u30b8\u3054\u3068\u306e\u6ede\u5728\u6642\u9593\u3084\u30d0\u30a6\u30f3\u30b9\u7387<\/li>\r\n\t<li>\u65b0\u898f\u30ea\u30fc\u30c9\u7372\u5f97\u6570\u3068\u8cea<\/li>\r\n\t<li>\u30d6\u30e9\u30f3\u30c9\u95a2\u9023\u691c\u7d22\u306e\u5897\u6e1b<\/li>\r\n<\/ul>\r\n<p>\u6210\u679c\u306e\u6e2c\u5b9a\u306f\u30c4\u30fc\u30eb\u306e\u6d3b\u7528\u304c\u5fc5\u8981\u3067\u3059\u3002Google Analytics\u3084Google Search Console\u3001\u305d\u306e\u4ed6SEO\u5c02\u9580\u30c4\u30fc\u30eb\uff08Ahrefs\u3001 SEMrush \u306a\u3069\uff09\u3067\u5b9a\u671f\u7684\u306a\u30ec\u30dd\u30fc\u30c6\u30a3\u30f3\u30b0\u3092\u884c\u3044\u3001KPI\u306e\u9054\u6210\u72b6\u6cc1\u3092\u78ba\u8a8d\u3057\u307e\u3059\u3002<\/p>\r\n<p>\u30c7\u30fc\u30bf\u306b\u57fa\u3065\u3044\u3066\u6226\u7565\u306e\u898b\u76f4\u3057\u3084\u6539\u5584\u70b9\u306e\u7279\u5b9a\u3092\u884c\u3044\u3001PDCA\u30b5\u30a4\u30af\u30eb\u3092\u56de\u3059\u3053\u3068\u3067\u3001\u9577\u671f\u7684\u306aSEO\u306e\u6210\u529f\u306b\u3064\u306a\u304c\u308a\u307e\u3059\u3002\u307e\u305f\u3001SEO\u306e\u52b9\u679c\u3092\u7d4c\u55b6\u9663\u306b\u5831\u544a\u3059\u308b\u969b\u306f\u3001\u30ea\u30fc\u30c9\u7372\u5f97\u3084ROI\u306a\u3069\u306e\u30d3\u30b8\u30cd\u30b9\u6307\u6a19\u3068\u95a2\u9023\u4ed8\u3051\u3066\u8aac\u660e\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\r\n<h3><span class=\"ez-toc-section\" id=\"STEP6%EF%BC%9A%E3%83%AA%E3%83%A9%E3%82%A4%E3%83%88%E3%82%92%E3%81%99%E3%82%8B\"><\/span>STEP6\uff1a\u30ea\u30e9\u30a4\u30c8\u3092\u3059\u308b<span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n<p>SEO\u5bfe\u7b56\u306f\u4e00\u5ea6\u884c\u3048\u3070\u7d42\u308f\u308a\u3067\u306f\u306a\u304f\u3001\u7d99\u7d9a\u7684\u306a\u6539\u5584\u304c\u5fc5\u8981\u3067\u3059\u3002\u5b9a\u671f\u7684\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u30ea\u30e9\u30a4\u30c8\u306f\u3001\u305d\u306e\u91cd\u8981\u306a\u65bd\u7b56\u306e\u4e00\u3064\u3067\u3059\u3002<\/p>\r\n<p>\u30ea\u30e9\u30a4\u30c8\u306e\u30dd\u30a4\u30f3\u30c8\u306f\u4ee5\u4e0b\u306b\u6c17\u3092\u3064\u3051\u3066\u884c\u3044\u307e\u3057\u3087\u3046\u3002<\/p>\r\n<ul>\r\n\t<li>\u6700\u65b0\u306e\u696d\u754c\u52d5\u5411\u3084\u7d71\u8a08\u30c7\u30fc\u30bf\u306e\u53cd\u6620<\/li>\r\n\t<li>\u65b0\u305f\u306a\u30ad\u30fc\u30ef\u30fc\u30c9\u30c8\u30ec\u30f3\u30c9\u3078\u306e\u5bfe\u5fdc<\/li>\r\n\t<li>\u30e6\u30fc\u30b6\u30fc\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u306e\u6539\u5584\uff08\u69cb\u6210\u306e\u898b\u76f4\u3057\u3001\u8aad\u307f\u3084\u3059\u3055\u306e\u5411\u4e0a\uff09<\/li>\r\n\t<li>\u5185\u90e8\u30ea\u30f3\u30af\u69cb\u9020\u306e\u6700\u9069\u5316<\/li>\r\n\t<li>\u65b0\u3057\u3044\u4e8b\u4f8b\u3084\u6210\u529f\u4f8b\u306e\u8ffd\u52a0<\/li>\r\n\t<li>\u7af6\u5408\u5206\u6790\u306b\u57fa\u3065\u304f\u5dee\u5225\u5316\u30dd\u30a4\u30f3\u30c8\u306e\u5f37\u5316<\/li>\r\n\t<li>\u691c\u7d22\u610f\u56f3\u306e\u5909\u5316\u3078\u306e\u5bfe\u5fdc<\/li>\r\n<\/ul>\r\n<p>\u3068\u304f\u306b\u3001\u904e\u53bb\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u3067\u691c\u7d22\u9806\u4f4d\u304c\u4e0b\u304c\u3063\u3066\u3044\u308b\u3082\u306e\u3084\u3001\u30a2\u30af\u30bb\u30b9\u6570\u304c\u6e1b\u5c11\u3057\u3066\u3044\u308b\u30da\u30fc\u30b8\u3092\u512a\u5148\u7684\u306b\u30ea\u30e9\u30a4\u30c8\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\r\n<p>\u307e\u305f\u3001\u5b63\u7bc0\u6027\u306e\u3042\u308b\u30b3\u30f3\u30c6\u30f3\u30c4\u306f\u3001\u9069\u5207\u306a\u30bf\u30a4\u30df\u30f3\u30b0\u3067\u66f4\u65b0\u3057\u3001\u518d\u5ea6\u306e\u691c\u7d22\u9806\u4f4d\u5411\u4e0a\u3092\u72d9\u3044\u307e\u3059\u3002\u30ea\u30e9\u30a4\u30c8\u3092\u901a\u3058\u3066\u3001\u5e38\u306b\u6700\u65b0\u304b\u3064\u4fa1\u5024\u3042\u308b\u60c5\u5831\u3092\u63d0\u4f9b\u3057\u7d9a\u3051\u308b\u3053\u3068\u3067\u3001\u9577\u671f\u7684\u306aSEO\u52b9\u679c\u306e\u7dad\u6301\u30fb\u5411\u4e0a\u3092\u56f3\u308b\u306e\u304c\u30dd\u30a4\u30f3\u30c8\u3067\u3059\u3002<\/p>\r\n<a class=\"cta-seo\"><picture>\n  <source media=\"(min-width: 768px)\" srcset=\"https:\/\/grannet.co.jp\/column\/wp-content\/themes\/tennara\/img\/bnr-cta-seo.jpg\"><img src=\"https:\/\/grannet.co.jp\/column\/wp-content\/themes\/tennara\/img\/bnr-cta-seo-sp.jpg\" alt=\"\u5229\u76ca\u304c\u51fa\u308bSEO\u5bfe\u7b56\u3092\u3057\u3088\u3046\uff01\uff5e\u6bce\u6708100\u793e\u306e\u4e2d\u5c0f\u4f01\u696d\u304c\u7533\u3057\u8fbc\u307f\uff5e\"><\/picture><\/a>\r\n<h2><span class=\"ez-toc-section\" id=\"%EF%BC%95%EF%BC%8EBtoB%E4%BC%81%E6%A5%AD%E3%81%AE%E3%82%B5%E3%82%A4%E3%83%88%E3%81%AESEO%E5%AF%BE%E7%AD%96%E3%81%A7%E6%84%8F%E8%AD%98%E3%81%99%E3%81%B9%E3%81%8D%E3%83%9D%E3%82%A4%E3%83%B3%E3%83%88\"><\/span>\uff15\uff0eBtoB\u4f01\u696d\u306e\u30b5\u30a4\u30c8\u306eSEO\u5bfe\u7b56\u3067\u610f\u8b58\u3059\u3079\u304d\u30dd\u30a4\u30f3\u30c8<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n<p>BtoB\u4f01\u696d\u306eSEO\u5bfe\u7b56\u306f\u3001\u5c02\u9580\u6027\u306e\u9ad8\u3044\u5e02\u5834\u7279\u6027\u3084\u9577\u671f\u7684\u306a\u9867\u5ba2\u95a2\u4fc2\u69cb\u7bc9\u306e\u91cd\u8981\u6027\u3092\u8e0f\u307e\u3048\u3001\u52b9\u679c\u7684\u306aSEO\u6226\u7565\u3092\u5c55\u958b\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\r\n<p>\u3053\u3053\u3067\u306f\u3001BtoB\u4f01\u696d\u304cSEO\u5bfe\u7b56\u3092\u884c\u3046\u4e0a\u3067\u7279\u306b\u610f\u8b58\u3059\u3079\u304d\u91cd\u8981\u306a\u30dd\u30a4\u30f3\u30c8\u306b\u3064\u3044\u3066\u8a73\u3057\u304f\u89e3\u8aac\u3057\u307e\u3059\u3002\u3053\u308c\u3089\u306e\u8981\u70b9\u3092\u62bc\u3055\u3048\u308b\u3053\u3068\u3067\u3001\u3088\u308a\u52b9\u679c\u7684\u306aSEO\u65bd\u7b56\u306e\u5b9f\u65bd\u304c\u53ef\u80fd\u3068\u306a\u308a\u3001\u8cea\u306e\u9ad8\u3044\u30ea\u30fc\u30c9\u7372\u5f97\u306b\u3064\u306a\u304c\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\r\n<h3><span class=\"ez-toc-section\" id=\"%E7%AB%B6%E5%90%88%E5%88%86%E6%9E%90%E3%81%AF%E5%BE%B9%E5%BA%95%E7%9A%84%E3%81%AB%E8%A1%8C%E3%81%86\"><\/span>\u7af6\u5408\u5206\u6790\u306f\u5fb9\u5e95\u7684\u306b\u884c\u3046<span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n<p>BtoB\u5e02\u5834\u3067\u306f\u3001\u7af6\u5408\u4ed6\u793e\u3068\u306e\u5dee\u5225\u5316\u304c\u6975\u3081\u3066\u91cd\u8981\u3067\u3059\u3002\u305d\u306e\u305f\u3081\u3001SEO\u5bfe\u7b56\u306b\u304a\u3044\u3066\u3082\u5fb9\u5e95\u7684\u306a\u7af6\u5408\u5206\u6790\u304c\u4e0d\u53ef\u6b20\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\r\n<p>\u307e\u305f\u3001\u73fe\u5728\u691c\u7d22\u9806\u4f4d\u304c\u4e0a\u4f4d\u306b\u3042\u308b\u7af6\u5408\u306f\u3001\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u304b\u3089\u9ad8\u8a55\u4fa1\u3092\u5f97\u3066\u3044\u308b\u306e\u3067\u3001\u8a00\u3063\u3066\u3057\u307e\u3048\u3070SEO\u5bfe\u7b56\u306e\u6a21\u7bc4\u89e3\u7b54\u3067\u3059\u3002<\/p>\r\n<p>\u306a\u306e\u3067\u3001\u7af6\u5408\u5206\u6790\u3092\u884c\u3044\u3001\u81ea\u793e\u3067\u3082\u53d6\u308a\u5165\u308c\u3089\u308c\u308b\u8981\u7d20\u306f\u7a4d\u6975\u7684\u306b\u53d6\u308a\u5165\u308c\u307e\u3057\u3087\u3046\u3002<br \/>\r\n\u7af6\u5408\u5206\u6790\u306f\u4ee5\u4e0b\u306e\u30dd\u30a4\u30f3\u30c8\u3067\u3059\u3002<\/p>\r\n<ul>\r\n\t<li>\u30ad\u30fc\u30ef\u30fc\u30c9\u6226\u7565\uff1a\u7af6\u5408\u4ed6\u793e\u304c\u30bf\u30fc\u30b2\u30c3\u30c8\u3068\u3057\u3066\u3044\u308b\u30ad\u30fc\u30ef\u30fc\u30c9\u3092\u7279\u5b9a\u3057\u3001\u305d\u306e\u30ad\u30fc\u30ef\u30fc\u30c9\u3067\u306e\u9806\u4f4d\u3092\u5206\u6790\u3057\u307e\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u81ea\u793e\u304c\u6ce8\u529b\u3059\u3079\u304d\u30ad\u30fc\u30ef\u30fc\u30c9\u3084\u3001\u5dee\u5225\u5316\u53ef\u80fd\u306a\u65b0\u305f\u306a\u30ad\u30fc\u30ef\u30fc\u30c9\u3092\u898b\u51fa\u3059\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/li>\r\n\t<li>\u30b3\u30f3\u30c6\u30f3\u30c4\u6226\u7565\uff1a\u7af6\u5408\u4ed6\u793e\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u30bf\u30a4\u30d7\u3001\u30c8\u30d4\u30c3\u30af\u3001\u66f4\u65b0\u983b\u5ea6\u306a\u3069\u3092\u5206\u6790\u3057\u307e\u3059\u3002\u7279\u306b\u9ad8\u8a55\u4fa1\u3092\u5f97\u3066\u3044\u308b\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u7279\u5fb4\u3092\u7814\u7a76\u3057\u3001\u81ea\u793e\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u6226\u7565\u306b\u6d3b\u304b\u3057\u307e\u3059\u3002<\/li>\r\n\t<li>\u30d0\u30c3\u30af\u30ea\u30f3\u30af\u30d7\u30ed\u30d5\u30a1\u30a4\u30eb\uff1a\u7af6\u5408\u4ed6\u793e\u304c\u3069\u306e\u3088\u3046\u306a\u30b5\u30a4\u30c8\u304b\u3089\u88ab\u30ea\u30f3\u30af\u3092\u7372\u5f97\u3057\u3066\u3044\u308b\u304b\u3092\u5206\u6790\u3057\u3001\u81ea\u793e\u306e\u30ea\u30f3\u30af\u69cb\u7bc9\u6226\u7565\u306b\u6d3b\u7528\u3057\u307e\u3059\u3002<\/li>\r\n\t<li>\u30b5\u30a4\u30c8\u69cb\u9020\uff1a\u7af6\u5408\u4ed6\u793e\u306e\u30b5\u30a4\u30c8\u69cb\u9020\u3084\u30ca\u30d3\u30b2\u30fc\u30b7\u30e7\u30f3\u3092\u5206\u6790\u3057\u3001\u30e6\u30fc\u30b6\u30d3\u30ea\u30c6\u30a3\u306e\u5411\u4e0a\u306b\u3064\u306a\u3052\u307e\u3059\u3002<\/li>\r\n\t<li>\u6280\u8853\u7684SEO\uff1a\u30da\u30fc\u30b8\u901f\u5ea6\u3001\u30e2\u30d0\u30a4\u30eb\u5bfe\u5fdc\u6027\u3001\u69cb\u9020\u5316\u30c7\u30fc\u30bf\u306e\u4f7f\u7528\u306a\u3069\u3001\u6280\u8853\u7684\u306a\u5074\u9762\u3082\u6bd4\u8f03\u5206\u6790\u3057\u307e\u3059\u3002<\/li>\r\n<\/ul>\r\n<p>\u7af6\u5408\u5206\u6790\u3092\u901a\u3058\u3066\u5f97\u3089\u308c\u305f\u6d1e\u5bdf\u3092\u81ea\u793e\u306eSEO\u6226\u7565\u306b\u53cd\u6620\u3055\u305b\u308b\u3053\u3068\u3067\u3001\u5e02\u5834\u3067\u306e\u5dee\u5225\u5316\u3068\u7af6\u4e89\u512a\u4f4d\u6027\u306e\u78ba\u7acb\u3092\u76ee\u6307\u3057\u307e\u3059\u3002<\/p>\r\n<p>\u305f\u3060\u3057\u3001\u5168\u304f\u540c\u3058\u3088\u3046\u306b\u771f\u4f3c\u3092\u3059\u308b\u306e\u306f\u826f\u304f\u3042\u308a\u307e\u305b\u3093\u3002\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u304b\u3089\u306e\u8a55\u4fa1\u304c\u4e0b\u304c\u3063\u3066\u3057\u307e\u3044\u307e\u3059\u3002<\/p>\r\n<h3><span class=\"ez-toc-section\" id=\"%E6%A5%AD%E7%95%8C%E3%81%AB%E3%82%88%E3%81%A3%E3%81%A6%E3%81%AFEEAT%E3%81%8C%E9%87%8D%E8%A6%81\"><\/span>\u696d\u754c\u306b\u3088\u3063\u3066\u306fEEAT\u304c\u91cd\u8981<span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n<p>EEAT\uff08Expertise, Experience, Authoritativeness, Trustworthiness\uff09\u306f\u3001Google\u304c\u91cd\u8996\u3059\u308b\u54c1\u8cea\u8a55\u4fa1\u306e\u6307\u6a19\u3067\u3059\u3002\u7279\u306b\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u751f\u6d3b\u3084\u7d4c\u6e08\u306a\u3069\u306b\u91cd\u5927\u306a\u5f71\u97ff\u3092\u4e0e\u3048\u308b\u53ef\u80fd\u6027\u306e\u3042\u308b\u300cYMYL\uff08Your Money or Your Life\uff09\u300d\u30b5\u30a4\u30c8\u306b\u3068\u3063\u3066\u3001EEAT\u306f\u6975\u3081\u3066\u91cd\u8981\u3067\u3059\u3002<\/p>\r\n<p>\u4f8b\u3048\u3070\u3001\u30af\u30ec\u30b8\u30c3\u30c8\u30ab\u30fc\u30c9\u3084\u6295\u8cc7\u3001\u7a0e\u91d1\u306a\u3069\u306e\u91d1\u878d\u9818\u57df\u3001\u75c5\u6c17\u3084\u4fdd\u967a\u306a\u3069\u306e\u5065\u5eb7\u9818\u57df\u304c\u8a72\u5f53\u3057\u307e\u3059\u3002<\/p>\r\n<p>BtoB\u4f01\u696d\u306eEEAT\u5bfe\u7b56\u30dd\u30a4\u30f3\u30c8\u3092\u304c\u4ee5\u4e0b\u306e\u901a\u308a\u3067\u3059\u3002<\/p>\r\n<ul>\r\n\t<li>\u5c02\u9580\u6027\uff08Expertise\uff09\uff1a\u696d\u754c\u306b\u7279\u5316\u3057\u305f\u6df1\u3044\u77e5\u8b58\u3092\u793a\u3059\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002\u5c02\u9580\u5bb6\u306b\u3088\u308b\u8a18\u4e8b\u57f7\u7b46\u3084\u76e3\u4fee\u3092\u884c\u3044\u3001\u305d\u306e\u7d4c\u6b74\u3084\u8cc7\u683c\u3092\u660e\u78ba\u306b\u8868\u793a\u3057\u307e\u3059\u3002<\/li>\r\n\t<li>\u7d4c\u9a13\uff08Experience\uff09\uff1a\u5b9f\u969b\u306e\u7d4c\u9a13\u306b\u57fa\u3065\u3044\u305f\u60c5\u5831\u3084\u4e8b\u4f8b\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002\u9867\u5ba2\u306e\u58f0\u3084\u6210\u529f\u4e8b\u4f8b\u3092\u7a4d\u6975\u7684\u306b\u63b2\u8f09\u3057\u3001\u5b9f\u7e3e\u3092\u793a\u3057\u307e\u3059\u3002<\/li>\r\n\t<li>\u6a29\u5a01\u6027\uff08Authoritativeness\uff09\uff1a\u696d\u754c\u5185\u3067\u306e\u8a55\u5224\u3084\u5f71\u97ff\u529b\u3092\u793a\u3057\u307e\u3059\u3002\u53d7\u8cde\u6b74\u3001\u30e1\u30c7\u30a3\u30a2\u63b2\u8f09\u3001\u696d\u754c\u56e3\u4f53\u3067\u306e\u6d3b\u52d5\u306a\u3069\u3092\u660e\u793a\u3057\u307e\u3059\u3002\u307e\u305f\u3001\u4ed6\u306e\u6a29\u5a01\u3042\u308b\u30b5\u30a4\u30c8\u304b\u3089\u306e\u88ab\u30ea\u30f3\u30af\u3092\u7372\u5f97\u3059\u308b\u3053\u3068\u3082\u91cd\u8981\u3067\u3059\u3002<\/li>\r\n\t<li>\u4fe1\u983c\u6027\uff08Trustworthiness\uff09\uff1a\u900f\u660e\u6027\u306e\u9ad8\u3044\u60c5\u5831\u958b\u793a\u3001\u30d7\u30e9\u30a4\u30d0\u30b7\u30fc\u30dd\u30ea\u30b7\u30fc\u306e\u660e\u78ba\u5316\u3001\u30bb\u30ad\u30e5\u30ea\u30c6\u30a3\u5bfe\u7b56\u306e\u5b9f\u65bd\u306a\u3069\u3092\u901a\u3058\u3066\u3001\u30b5\u30a4\u30c8\u306e\u4fe1\u983c\u6027\u3092\u9ad8\u3081\u307e\u3059\u3002<\/li>\r\n\t<li>About Us\u30da\u30fc\u30b8\u3084Author Page\u306e\u5145\u5b9f\uff1a\u4f1a\u793e\u3084\u57f7\u7b46\u8005\u306e\u8a73\u7d30\u306a\u60c5\u5831\u3092\u63d0\u4f9b\u3057\u3001\u900f\u660e\u6027\u3068\u4fe1\u983c\u6027\u3092\u9ad8\u3081\u307e\u3059\u3002<\/li>\r\n<\/ul>\r\n<p>EEAT\u3092\u610f\u8b58\u3057\u305fSEO\u5bfe\u7b56\u306b\u3088\u308a\u3001\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u304b\u3089\u306e\u8a55\u4fa1\u5411\u4e0a\u3060\u3051\u3067\u306a\u304f\u3001\u30e6\u30fc\u30b6\u30fc\u304b\u3089\u306e\u4fe1\u983c\u7372\u5f97\u306b\u3082\u3064\u306a\u304c\u308a\u307e\u3059\u3002\u7279\u306b\u3001\u5c02\u9580\u6027\u3084\u4fe1\u983c\u6027\u304c\u91cd\u8996\u3055\u308c\u308bBtoB\u5206\u91ce\u3067\u306f\u3001EEAT\u306e\u91cd\u8981\u6027\u304c\u9ad8\u3044\u3068\u8a00\u3048\u307e\u3059\u3002<\/p>\r\n<h3><span class=\"ez-toc-section\" id=\"%E9%9B%86%E5%AE%A2%E7%94%A8%E3%82%B3%E3%83%B3%E3%83%86%E3%83%B3%E3%83%84%E3%81%A8%E6%95%99%E8%82%B2%E7%94%A8%E3%82%B3%E3%83%B3%E3%83%86%E3%83%B3%E3%83%84%E3%82%92%E5%88%86%E3%81%91%E3%82%8B\"><\/span>\u96c6\u5ba2\u7528\u30b3\u30f3\u30c6\u30f3\u30c4\u3068\u6559\u80b2\u7528\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u5206\u3051\u308b<span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n<p>BtoB\u4f01\u696d\u306eSEO\u6226\u7565\u306b\u304a\u3044\u3066\u3001\u96c6\u5ba2\u7528\u30b3\u30f3\u30c6\u30f3\u30c4\u3068\u6559\u80b2\u7528\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u660e\u78ba\u306b\u5206\u3051\u308b\u306e\u304c\u52b9\u679c\u7684\u3067\u3059\u3002\u3053\u306e\u533a\u5206\u3051\u306b\u3088\u308a\u3001\u5404\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u76ee\u7684\u306b\u5fdc\u3058\u305f\u6700\u9069\u5316\u304c\u53ef\u80fd\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\r\n<p>\u3010\u96c6\u5ba2\u7528\u30b3\u30f3\u30c6\u30f3\u30c4\u3011<\/p>\r\n<p>\u76ee\u7684\uff1a\u65b0\u898f\u8a2a\u554f\u8005\u306e\u7372\u5f97\u3001\u8a8d\u77e5\u5ea6\u5411\u4e0a<br \/>\r\n\u7279\u5fb4\uff1a\u691c\u7d22\u30dc\u30ea\u30e5\u30fc\u30e0\u306e\u9ad8\u3044\u30ad\u30fc\u30ef\u30fc\u30c9\u3092\u4f7f\u7528<br \/>\r\n\u4f8b\uff1a\u696d\u754c\u30c8\u30ec\u30f3\u30c9\u3001\u57fa\u672c\u7684\u306a\u8ab2\u984c\u89e3\u6c7a\u65b9\u6cd5<\/p>\r\n<p>\u3010\u6559\u80b2\u7528\u30b3\u30f3\u30c6\u30f3\u30c4\u3011<\/p>\r\n<p>\u76ee\u7684\uff1a\u30ea\u30fc\u30c9\u306e\u80b2\u6210\u3001\u4fe1\u983c\u95a2\u4fc2\u306e\u69cb\u7bc9<br \/>\r\n\u7279\u5fb4\uff1a\u3088\u308a\u5c02\u9580\u7684\u3067\u6df1\u3044\u5185\u5bb9\u3001\u9577\u5c3e\u30ad\u30fc\u30ef\u30fc\u30c9\u306e\u6d3b\u7528<br \/>\r\n\u4f8b\uff1a\u8a73\u7d30\u306a\u6280\u8853\u89e3\u8aac\u3001\u30b1\u30fc\u30b9\u30b9\u30bf\u30c7\u30a3\u3001\u30db\u30ef\u30a4\u30c8\u30da\u30fc\u30d1\u30fc<\/p>\r\n<p>\u3053\u306e\u533a\u5206\u3051\u306b\u3088\u308a\u3001\u30d5\u30a1\u30cd\u30eb\u306e\u5404\u6bb5\u968e\u306b\u9069\u3057\u305f\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u63d0\u4f9b\u3067\u304d\u307e\u3059\u3002<\/p>\r\n<p>\u96c6\u5ba2\u7528\u30b3\u30f3\u30c6\u30f3\u30c4\u3067\u6ce8\u76ee\u3092\u96c6\u3081\u3001\u6559\u80b2\u7528\u30b3\u30f3\u30c6\u30f3\u30c4\u3067\u30ea\u30fc\u30c9\u3092\u80b2\u6210\u3059\u308b\u6d41\u308c\u3092\u4f5c\u308b\u3068\u3001\u52b9\u679c\u7684\u306a\u30ea\u30fc\u30c9\u7372\u5f97\u3068\u80b2\u6210\u304c\u53ef\u80fd\u3067\u3059\u3002<\/p>\r\n<p>\u307e\u305f\u3001\u5404\u30b3\u30f3\u30c6\u30f3\u30c4\u30bf\u30a4\u30d7\u306b\u9069\u3057\u305fKPI\u3092\u8a2d\u5b9a\u3057\u3001\u305d\u308c\u305e\u308c\u306e\u52b9\u679c\u3092\u500b\u5225\u306b\u6e2c\u5b9a\u30fb\u6539\u5584\u3059\u308b\u3068\u3001\u5168\u4f53\u7684\u306aSEO\u6226\u7565\u306e\u6700\u9069\u5316\u3092\u56f3\u308c\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\r\n<h3><span class=\"ez-toc-section\" id=\"%E6%A4%9C%E7%B4%A2%E3%83%9C%E3%83%AA%E3%83%A5%E3%83%BC%E3%83%A0%E3%82%92%E3%81%9D%E3%81%93%E3%81%BE%E3%81%A7%E8%80%83%E3%81%88%E3%81%99%E3%81%8E%E3%81%AA%E3%81%84\"><\/span>\u691c\u7d22\u30dc\u30ea\u30e5\u30fc\u30e0\u3092\u305d\u3053\u307e\u3067\u8003\u3048\u3059\u304e\u306a\u3044<span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n<p>BtoB\u4f01\u696d\u306eSEO\u6226\u7565\u3067\u306f\u3001\u691c\u7d22\u30dc\u30ea\u30e5\u30fc\u30e0\u3060\u3051\u306b\u3068\u3089\u308f\u308c\u3059\u304e\u306a\u3044\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002\u5fc5\u305a\u3057\u3082\u691c\u7d22\u30dc\u30ea\u30e5\u30fc\u30e0\u304c\u5c11\u306a\u3044\u304b\u3089\u3068\u3044\u3063\u3066\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u304c\u898b\u8fbc\u3081\u306a\u3044\u306a\u3093\u3066\u3053\u3068\u306f\u3042\u308a\u307e\u305b\u3093\u3002<\/p>\r\n<p>\u691c\u7d22\u30dc\u30ea\u30e5\u30fc\u30e0\u304c\u306a\u3044\u30ad\u30fc\u30ef\u30fc\u30c9\u306e\u4e2d\u306b\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u306b\u7e4b\u304c\u308b\u30ad\u30fc\u30ef\u30fc\u30c9\u304c\u7720\u3063\u3066\u3044\u308b\u5834\u5408\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\r\n<p>\u691c\u7d22\u30dc\u30ea\u30e5\u30fc\u30e0\u304c\u5c11\u306a\u3051\u308c\u3070\u3001\u305d\u308c\u3060\u3051\u7af6\u5408\u306e\u6570\u3082\u5c11\u306a\u3044\u3067\u3059\u3002\u306a\u306e\u3067\u3001\u3057\u3063\u304b\u308a\u3068\u3057\u305fSEO\u5bfe\u7b56\u3092\u53d6\u308c\u3070\u7af6\u5408\u3088\u308a\u3082\u512a\u4f4d\u306b\u7acb\u3066\u308b\u78ba\u7387\u304c\u9ad8\u307e\u308a\u307e\u3059\u3002<\/p>\r\n<h2><span class=\"ez-toc-section\" id=\"%EF%BC%96%EF%BC%8EBtoB%E4%BC%81%E6%A5%AD%E3%81%AE%E3%82%B5%E3%82%A4%E3%83%88%E3%81%AESEO%E5%AF%BE%E7%AD%96%E3%81%AB%E3%81%8A%E3%81%99%E3%81%99%E3%82%81%E3%81%AE%E3%83%84%E3%83%BC%E3%83%AB\"><\/span>\uff16\uff0eBtoB\u4f01\u696d\u306e\u30b5\u30a4\u30c8\u306eSEO\u5bfe\u7b56\u306b\u304a\u3059\u3059\u3081\u306e\u30c4\u30fc\u30eb<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n<p>BtoB\u4f01\u696d\u306eSEO\u5bfe\u7b56\u3092\u52b9\u679c\u7684\u306b\u9032\u3081\u308b\u306b\u306f\u3001\u9069\u5207\u306a\u30c4\u30fc\u30eb\u306e\u6d3b\u7528\u304c\u4e0d\u53ef\u6b20\u3067\u3059\u3002\u3053\u308c\u3089\u306e\u30c4\u30fc\u30eb\u306f\u3001\u30c7\u30fc\u30bf\u5206\u6790\u3001\u30ad\u30fc\u30ef\u30fc\u30c9\u8abf\u67fb\u3001\u7af6\u5408\u5206\u6790\u306a\u3069\u3001SEO\u6226\u7565\u306e\u69d8\u3005\u306a\u5074\u9762\u3092\u30b5\u30dd\u30fc\u30c8\u3057\u307e\u3059\u3002<\/p>\r\n<p>\u3053\u3053\u3067\u306f\u3001BtoB\u4f01\u696d\u306eSEO\u5bfe\u7b56\u306b\u7279\u306b\u6709\u7528\u306a\u30c4\u30fc\u30eb\u3092\u7d39\u4ecb\u3057\u3001\u305d\u308c\u305e\u308c\u306e\u7279\u5fb4\u3084\u6d3b\u7528\u65b9\u6cd5\u306b\u3064\u3044\u3066\u8a73\u3057\u304f\u89e3\u8aac\u3057\u3066\u3044\u304d\u307e\u3059\u3002\u3053\u308c\u3089\u306e\u30c4\u30fc\u30eb\u3092\u9069\u5207\u306b\u4f7f\u3044\u3053\u306a\u3059\u3068\u3001\u3088\u308a\u52b9\u679c\u7684\u306aSEO\u65bd\u7b56\u306e\u5b9f\u65bd\u304c\u53ef\u80fd\u3067\u3059\u3002<\/p>\r\n<h3><span class=\"ez-toc-section\" id=\"Google_Analytics\"><\/span>Google Analytics<span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n<p>Google Analytics\u306f\u3001\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306e\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u5206\u6790\u306b\u6b20\u304b\u305b\u306a\u3044\u7121\u6599\u30c4\u30fc\u30eb\u3067\u3059\u3002BtoB\u4f01\u696d\u306eSEO\u5bfe\u7b56\u306b\u304a\u3044\u3066\u3001\u4ee5\u4e0b\u306e\u70b9\u3067\u3068\u304f\u306b\u52b9\u679c\u7684\u3067\u3059\u3002<\/p>\r\n<ul>\r\n\t<li>\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u30bd\u30fc\u30b9\u306e\u5206\u6790\uff1a\u30aa\u30fc\u30ac\u30cb\u30c3\u30af\u691c\u7d22\u304b\u3089\u306e\u8a2a\u554f\u8005\u6570\u3084\u5272\u5408\u3092\u628a\u63e1\u3067\u304d\u307e\u3059\u3002<\/li>\r\n\t<li>\u30e6\u30fc\u30b6\u30fc\u884c\u52d5\u306e\u8ffd\u8de1\uff1a\u30da\u30fc\u30b8\u30d3\u30e5\u30fc\u3001\u6ede\u5728\u6642\u9593\u3001\u30d0\u30a6\u30f3\u30b9\u7387\u306a\u3069\u306e\u30c7\u30fc\u30bf\u304b\u3089\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u52b9\u679c\u3092\u6e2c\u5b9a\u3067\u304d\u307e\u3059\u3002<\/li>\r\n\t<li>\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u30c8\u30e9\u30c3\u30ad\u30f3\u30b0\uff1a\u8cc7\u6599\u8acb\u6c42\u3084\u304a\u554f\u3044\u5408\u308f\u305b\u306a\u3069\u306e\u91cd\u8981\u306a\u30a2\u30af\u30b7\u30e7\u30f3\u3092\u8ffd\u8de1\u3057\u3001SEO\u306e ROI \u3092\u6e2c\u5b9a\u3067\u304d\u307e\u3059\u3002<\/li>\r\n\t<li>\u30bb\u30b0\u30e1\u30f3\u30c8\u5206\u6790\uff1aB2B\u7279\u6709\u306e\u9577\u3044\u8cfc\u8cb7\u30b5\u30a4\u30af\u30eb\u3092\u8003\u616e\u3057\u3001\u8907\u6570\u56de\u8a2a\u554f\u3059\u308b\u30e6\u30fc\u30b6\u30fc\u306e\u884c\u52d5\u3092\u5206\u6790\u3067\u304d\u307e\u3059\u3002<\/li>\r\n\t<li>\u30ab\u30b9\u30bf\u30e0\u30ec\u30dd\u30fc\u30c8\uff1aBtoB\u4f01\u696d\u7279\u6709\u306eKPI\u306b\u57fa\u3065\u3044\u305f\u30ec\u30dd\u30fc\u30c8\u3092\u4f5c\u6210\u3057\u3001\u7d4c\u55b6\u9663\u3078\u306e\u5831\u544a\u306b\u6d3b\u7528\u3067\u304d\u307e\u3059\u3002<\/li>\r\n<\/ul>\r\n<p>\u3053\u308c\u3089\u306e\u6a5f\u80fd\u3092\u6d3b\u7528\u3059\u308b\u3068\u3001SEO\u65bd\u7b56\u306e\u52b9\u679c\u3092\u6570\u5024\u5316\u3057\u3001\u7d99\u7d9a\u7684\u306a\u6539\u5584\u306b\u3064\u306a\u3052\u3089\u308c\u307e\u3059\u3002<\/p>\r\n<h3><span class=\"ez-toc-section\" id=\"Google_Search_Console\"><\/span>Google Search Console<span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n<p>Google Search Console\u306f\u3001\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306e\u691c\u7d22\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3092\u76f4\u63a5\u628a\u63e1\u3067\u304d\u308b\u7121\u6599\u30c4\u30fc\u30eb\u3067\u3059\u3002<\/p>\r\n<ul>\r\n\t<li>\u30ad\u30fc\u30ef\u30fc\u30c9\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\uff1a\u7279\u5b9a\u306e\u30ad\u30fc\u30ef\u30fc\u30c9\u3067\u306e\u8868\u793a\u56de\u6570\u3001\u30af\u30ea\u30c3\u30af\u6570\u3001\u5e73\u5747\u9806\u4f4d\u3092\u78ba\u8a8d\u3067\u304d\u307e\u3059\u3002B2B\u7279\u6709\u306e\u5c02\u9580\u7684\u306a\u30ad\u30fc\u30ef\u30fc\u30c9\u306e\u52b9\u679c\u3082\u6e2c\u5b9a\u53ef\u80fd\u3067\u3059\u3002<\/li>\r\n\t<li>\u30a4\u30f3\u30c7\u30c3\u30af\u30b9\u72b6\u6cc1\uff1a\u91cd\u8981\u306a\u30da\u30fc\u30b8\u304c\u9069\u5207\u306b\u30a4\u30f3\u30c7\u30c3\u30af\u30b9\u3055\u308c\u3066\u3044\u308b\u304b\u78ba\u8a8d\u3067\u304d\u307e\u3059\u3002<\/li>\r\n\t<li>\u30e2\u30d0\u30a4\u30eb\u30e6\u30fc\u30b6\u30d3\u30ea\u30c6\u30a3\uff1a\u30e2\u30d0\u30a4\u30eb\u30d5\u30ec\u30f3\u30c9\u30ea\u30fc\u30c6\u30b9\u30c8\u306b\u3088\u308a\u3001\u30b9\u30de\u30fc\u30c8\u30c7\u30d0\u30a4\u30b9\u3067\u306e\u8868\u793a\u6700\u9069\u5316\u3092\u78ba\u8a8d\u3067\u304d\u307e\u3059\u3002<\/li>\r\n\t<li>\u30da\u30fc\u30b8\u30a8\u30af\u30b9\u30da\u30ea\u30a8\u30f3\u30b9\uff1aCore Web Vitals\u306a\u3069\u3001\u30e6\u30fc\u30b6\u30fc\u4f53\u9a13\u306b\u95a2\u3059\u308b\u6280\u8853\u7684\u306a\u6307\u6a19\u3092\u78ba\u8a8d\u3067\u304d\u307e\u3059\u3002<\/li>\r\n\t<li>\u30ea\u30f3\u30af\u5206\u6790\uff1a\u4ed6\u30b5\u30a4\u30c8\u304b\u3089\u306e\u88ab\u30ea\u30f3\u30af\u3092\u5206\u6790\u3057\u3001\u696d\u754c\u5185\u3067\u306e\u8a55\u4fa1\u3092\u628a\u63e1\u3067\u304d\u307e\u3059\u3002<\/li>\r\n\t<li>\u30b5\u30a4\u30c8\u30de\u30c3\u30d7\u7ba1\u7406\uff1a\u5927\u898f\u6a21\u306aB2B\u30b5\u30a4\u30c8\u306e\u69cb\u9020\u3092\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u306b\u9069\u5207\u306b\u4f1d\u3048\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/li>\r\n<\/ul>\r\n<p>\u3053\u308c\u3089\u306e\u6a5f\u80fd\u3092\u6d3b\u7528\u3057\u3001\u6280\u8853\u7684\u306aSEO\u8ab2\u984c\u306e\u7279\u5b9a\u3068\u6539\u5584\u306b\u5f79\u7acb\u3066\u3089\u308c\u307e\u3059\u3002<\/p>\r\n<h3><span class=\"ez-toc-section\" id=\"Ahrefs\"><\/span>Ahrefs<span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n<p>Ahrefs\u306f\u3001\u5305\u62ec\u7684\u306aSEO\u5206\u6790\u30c4\u30fc\u30eb\u3067\u3001BtoB\u4f01\u696d\u306eSEO\u6226\u7565\u306b\u4ee5\u4e0b\u306e\u70b9\u3067\u8ca2\u732e\u3057\u307e\u3059\uff1a<\/p>\r\n<ul>\r\n\t<li>\u30ad\u30fc\u30ef\u30fc\u30c9\u8abf\u67fb\uff1a\u696d\u754c\u7279\u6709\u306e\u5c02\u9580\u7528\u8a9e\u3084\u9577\u5c3e\u30ad\u30fc\u30ef\u30fc\u30c9\u306e\u767a\u898b\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002\u7af6\u5408\u4ed6\u793e\u306e\u30ad\u30fc\u30ef\u30fc\u30c9\u6226\u7565\u3082\u5206\u6790\u53ef\u80fd\u3067\u3059\u3002<\/li>\r\n\t<li>\u30d0\u30c3\u30af\u30ea\u30f3\u30af\u5206\u6790\uff1a\u8cea\u306e\u9ad8\u3044\u30d0\u30c3\u30af\u30ea\u30f3\u30af\u306e\u7372\u5f97\u6a5f\u4f1a\u3092\u7279\u5b9a\u3057\u3001\u696d\u754c\u5185\u3067\u306e\u6a29\u5a01\u6027\u69cb\u7bc9\u3092\u652f\u63f4\u3057\u307e\u3059\u3002<\/li>\r\n\t<li>\u30b3\u30f3\u30c6\u30f3\u30c4\u30ae\u30e3\u30c3\u30d7\u5206\u6790\uff1a\u7af6\u5408\u4ed6\u793e\u304c\u30e9\u30f3\u30af\u30a4\u30f3\u3057\u3066\u3044\u308b\u304c\u81ea\u793e\u304c\u30ab\u30d0\u30fc\u3057\u3066\u3044\u306a\u3044\u30ad\u30fc\u30ef\u30fc\u30c9\u3092\u7279\u5b9a\u3057\u3001\u65b0\u305f\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u6a5f\u4f1a\u3092\u898b\u51fa\u305b\u307e\u3059\u3002<\/li>\r\n\t<li>\u30b5\u30a4\u30c8\u76e3\u67fb\uff1a\u6280\u8853\u7684\u306aSEO\u554f\u984c\u3092\u7279\u5b9a\u3057\u3001\u6539\u5584\u70b9\u3092\u63d0\u6848\u3057\u307e\u3059\u3002<\/li>\r\n\t<li>\u30dd\u30b8\u30b7\u30e7\u30f3\u30c8\u30e9\u30c3\u30ad\u30f3\u30b0\uff1a\u91cd\u8981\u306a\u30ad\u30fc\u30ef\u30fc\u30c9\u306e\u30e9\u30f3\u30ad\u30f3\u30b0\u5909\u52d5\u3092\u8ffd\u8de1\u3057\u3001SEO\u65bd\u7b56\u306e\u52b9\u679c\u3092\u6e2c\u5b9a\u3067\u304d\u307e\u3059\u3002<\/li>\r\n\t<li>\u30b3\u30f3\u30c6\u30f3\u30c4\u30a8\u30af\u30b9\u30d7\u30ed\u30fc\u30e9\u30fc\uff1a\u696d\u754c\u5185\u3067\u4eba\u6c17\u306e\u3042\u308b\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u5206\u6790\u3057\u3001\u52b9\u679c\u7684\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u6226\u7565\u306e\u7acb\u6848\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002<\/li>\r\n<\/ul>\r\n<p>Ahrefs\u306f\u6709\u6599\u3067\u3059\u304c\u3001SEO\u5bfe\u7b56\u306b\u304a\u3044\u3066\u304b\u306a\u308a\u52b9\u679c\u7684\u306a\u30c4\u30fc\u30eb\u306a\u306e\u3067\u3001\u672c\u683c\u7684\u306aSEO\u5bfe\u7b56\u3092\u884c\u3046\u4e0a\u3067\u8ab2\u91d1\u3059\u308b\u3079\u304d\u30c4\u30fc\u30eb\u306e\u4e00\u3064\u3067\u3059\u3002<\/p>\r\n<h3><span class=\"ez-toc-section\" id=\"SEMrush\"><\/span>SEMrush<span 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