{"id":10837,"date":"2024-04-11T18:05:29","date_gmt":"2024-04-11T09:05:29","guid":{"rendered":"https:\/\/service.grannet.co.jp\/blog\/?p=10837"},"modified":"2024-04-11T18:05:29","modified_gmt":"2024-04-11T09:05:29","slug":"ga4-custom-events","status":"publish","type":"post","link":"https:\/\/grannet.co.jp\/column\/ga4-custom-events\/","title":{"rendered":"GA4\u306e\u30ab\u30b9\u30bf\u30e0\u30a4\u30d9\u30f3\u30c8\u8a2d\u5b9a\u65b9\u6cd5\u306f\uff1f\u8868\u793a\u3055\u308c\u306a\u3044\u3068\u304d\u306e\u5bfe\u51e6\u6cd5"},"content":{"rendered":"<div class=\"column_wrap\"> <div class=\"txtbox\"> <p>Google 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id=\"ez-toc-container\" class=\"ez-toc-v2_0_46 counter-hierarchy ez-toc-counter ez-toc-white ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\">\u76ee\u6b21<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"ez-toc-toggle-icon-1\"><label for=\"item-69f0e9e5ded74\" aria-label=\"Table of Content\"><span style=\"display: flex;align-items: center;width: 35px;height: 30px;justify-content: center;direction:ltr;\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" 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ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/grannet.co.jp\/column\/ga4-custom-events\/#2GA4%E3%81%AE%E3%82%A4%E3%83%99%E3%83%B3%E3%83%88%E3%81%AE%E7%A8%AE%E9%A1%9E%E3%81%AF%E3%82%AB%E3%82%B9%E3%82%BF%E3%83%A0%E3%82%A4%E3%83%99%E3%83%B3%E3%83%88%E4%BB%A5%E5%A4%96%E3%81%AB3%E3%81%A4%E3%81%82%E3%82%8B\" title=\"2.GA4\u306e\u30a4\u30d9\u30f3\u30c8\u306e\u7a2e\u985e\u306f\u30ab\u30b9\u30bf\u30e0\u30a4\u30d9\u30f3\u30c8\u4ee5\u5916\u306b3\u3064\u3042\u308b\">2.GA4\u306e\u30a4\u30d9\u30f3\u30c8\u306e\u7a2e\u985e\u306f\u30ab\u30b9\u30bf\u30e0\u30a4\u30d9\u30f3\u30c8\u4ee5\u5916\u306b3\u3064\u3042\u308b<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/grannet.co.jp\/column\/ga4-custom-events\/#2-1%E8%87%AA%E5%8B%95%E5%8F%8E%E9%9B%86%E3%82%A4%E3%83%99%E3%83%B3%E3%83%88\" title=\"2-1.\u81ea\u52d5\u53ce\u96c6\u30a4\u30d9\u30f3\u30c8\">2-1.\u81ea\u52d5\u53ce\u96c6\u30a4\u30d9\u30f3\u30c8<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/grannet.co.jp\/column\/ga4-custom-events\/#2-2%E6%8B%A1%E5%BC%B5%E8%A8%88%E6%B8%AC%E6%A9%9F%E8%83%BD%E3%82%A4%E3%83%99%E3%83%B3%E3%83%88\" title=\"2-2.\u62e1\u5f35\u8a08\u6e2c\u6a5f\u80fd\u30a4\u30d9\u30f3\u30c8\">2-2.\u62e1\u5f35\u8a08\u6e2c\u6a5f\u80fd\u30a4\u30d9\u30f3\u30c8<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/grannet.co.jp\/column\/ga4-custom-events\/#2-3%E6%8E%A8%E5%A5%A8%E3%82%A4%E3%83%99%E3%83%B3%E3%83%88\" title=\"2-3.\u63a8\u5968\u30a4\u30d9\u30f3\u30c8\">2-3.\u63a8\u5968\u30a4\u30d9\u30f3\u30c8<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/grannet.co.jp\/column\/ga4-custom-events\/#3GA4%E3%81%AB%E3%81%8A%E3%81%91%E3%82%8B%E3%82%AB%E3%82%B9%E3%82%BF%E3%83%A0%E3%82%A4%E3%83%99%E3%83%B3%E3%83%88%E3%81%AE%E8%A8%AD%E5%AE%9A%E6%96%B9%E6%B3%95%E3%81%AF2%E7%A8%AE%E9%A1%9E\" title=\"3.GA4\u306b\u304a\u3051\u308b\u30ab\u30b9\u30bf\u30e0\u30a4\u30d9\u30f3\u30c8\u306e\u8a2d\u5b9a\u65b9\u6cd5\u306f2\u7a2e\u985e\">3.GA4\u306b\u304a\u3051\u308b\u30ab\u30b9\u30bf\u30e0\u30a4\u30d9\u30f3\u30c8\u306e\u8a2d\u5b9a\u65b9\u6cd5\u306f2\u7a2e\u985e<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/grannet.co.jp\/column\/ga4-custom-events\/#3-1GA4%E3%81%A7%E3%81%AE%E8%A8%AD%E5%AE%9A%E6%96%B9%E6%B3%95\" title=\"3-1.GA4\u3067\u306e\u8a2d\u5b9a\u65b9\u6cd5\">3-1.GA4\u3067\u306e\u8a2d\u5b9a\u65b9\u6cd5<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/grannet.co.jp\/column\/ga4-custom-events\/#3-2GTM%E3%81%A7%E3%81%AE%E8%A8%AD%E5%AE%9A%E6%96%B9%E6%B3%95\" title=\"3-2.GTM\u3067\u306e\u8a2d\u5b9a\u65b9\u6cd5\">3-2.GTM\u3067\u306e\u8a2d\u5b9a\u65b9\u6cd5<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/grannet.co.jp\/column\/ga4-custom-events\/#4GA4%E3%81%AE%E3%82%AB%E3%82%B9%E3%82%BF%E3%83%A0%E3%82%A4%E3%83%99%E3%83%B3%E3%83%88%E3%82%92%E3%82%B3%E3%83%B3%E3%83%90%E3%83%BC%E3%82%B8%E3%83%A7%E3%83%B3%E3%81%AB%E8%A8%AD%E5%AE%9A%E3%81%99%E3%82%8B%E6%96%B9%E6%B3%95\" title=\"4.GA4\u306e\u30ab\u30b9\u30bf\u30e0\u30a4\u30d9\u30f3\u30c8\u3092\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u306b\u8a2d\u5b9a\u3059\u308b\u65b9\u6cd5\">4.GA4\u306e\u30ab\u30b9\u30bf\u30e0\u30a4\u30d9\u30f3\u30c8\u3092\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u306b\u8a2d\u5b9a\u3059\u308b\u65b9\u6cd5<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a 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title=\"6.\u30ab\u30b9\u30bf\u30e0\u30a4\u30d9\u30f3\u30c8\u304c\u8868\u793a\u3055\u308c\u306a\u3044\u539f\u56e0\u3068\u5bfe\u51e6\u6cd5\">6.\u30ab\u30b9\u30bf\u30e0\u30a4\u30d9\u30f3\u30c8\u304c\u8868\u793a\u3055\u308c\u306a\u3044\u539f\u56e0\u3068\u5bfe\u51e6\u6cd5<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/grannet.co.jp\/column\/ga4-custom-events\/#6-1%E8%A8%88%E6%B8%AC%E3%82%BF%E3%82%B0%E3%81%8C%E9%96%93%E9%81%95%E3%81%A3%E3%81%A6%E3%81%84%E3%82%8B\" title=\"6-1.\u8a08\u6e2c\u30bf\u30b0\u304c\u9593\u9055\u3063\u3066\u3044\u308b\">6-1.\u8a08\u6e2c\u30bf\u30b0\u304c\u9593\u9055\u3063\u3066\u3044\u308b<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/grannet.co.jp\/column\/ga4-custom-events\/#6-2%E3%83%87%E3%83%BC%E3%82%BF%E3%81%AE%E3%81%97%E3%81%8D%E3%81%84%E5%80%A4%E3%81%8C%E9%81%A9%E7%94%A8%E3%81%95%E3%82%8C%E3%81%A6%E3%81%84%E3%82%8B\" title=\"6-2.\u30c7\u30fc\u30bf\u306e\u3057\u304d\u3044\u5024\u304c\u9069\u7528\u3055\u308c\u3066\u3044\u308b\">6-2.\u30c7\u30fc\u30bf\u306e\u3057\u304d\u3044\u5024\u304c\u9069\u7528\u3055\u308c\u3066\u3044\u308b<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/grannet.co.jp\/column\/ga4-custom-events\/#6-3IP%E3%82%A2%E3%83%89%E3%83%AC%E3%82%B9%E3%82%92%E9%99%A4%E5%A4%96%E3%81%97%E3%81%A6%E3%81%84%E3%82%8B\" title=\"6-3.IP\u30a2\u30c9\u30ec\u30b9\u3092\u9664\u5916\u3057\u3066\u3044\u308b\">6-3.IP\u30a2\u30c9\u30ec\u30b9\u3092\u9664\u5916\u3057\u3066\u3044\u308b<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/grannet.co.jp\/column\/ga4-custom-events\/#6-4%E3%83%87%E3%83%BC%E3%82%BF%E5%8F%8D%E6%98%A0%E3%81%8C%E5%AE%8C%E4%BA%86%E3%81%97%E3%81%A6%E3%81%84%E3%81%AA%E3%81%84\" title=\"6-4.\u30c7\u30fc\u30bf\u53cd\u6620\u304c\u5b8c\u4e86\u3057\u3066\u3044\u306a\u3044\">6-4.\u30c7\u30fc\u30bf\u53cd\u6620\u304c\u5b8c\u4e86\u3057\u3066\u3044\u306a\u3044<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/grannet.co.jp\/column\/ga4-custom-events\/#%E3%81%BE%E3%81%A8%E3%82%81\" title=\"\u307e\u3068\u3081\">\u307e\u3068\u3081<\/a><\/li><\/ul><\/nav><\/div>\n <h2 class=\"tt1\"><span class=\"ez-toc-section\" id=\"1GA4%E3%81%AB%E3%81%8A%E3%81%91%E3%82%8B%E3%82%AB%E3%82%B9%E3%82%BF%E3%83%A0%E3%82%A4%E3%83%99%E3%83%B3%E3%83%88%E3%81%A8%E3%81%AF%EF%BC%9F\"><\/span>1.GA4\u306b\u304a\u3051\u308b\u30ab\u30b9\u30bf\u30e0\u30a4\u30d9\u30f3\u30c8\u3068\u306f\uff1f<span class=\"ez-toc-section-end\"><\/span><\/h2> <div class=\"banner\"><img decoding=\"async\" src=\"https:\/\/grannet.co.jp\/column\/wp-content\/uploads\/2024\/04\/img_ga4-custom-events1.jpg\" alt=\"GA4\u306b\u304a\u3051\u308b\u30ab\u30b9\u30bf\u30e0\u30a4\u30d9\u30f3\u30c8\u3068\u306f\uff1f\"><\/div><div class=\"txtbox\"> <p><span class=\"txt_bold txt_red\">GA4\u306b\u304a\u3051\u308b\u30ab\u30b9\u30bf\u30e0\u30a4\u30d9\u30f3\u30c8\u3068\u306f\u3001Google 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class=\"mb0\">\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u30dd\u30a4\u30f3\u30c8\u306e\u8a08\u6e2c\uff08\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u3001\u30d5\u30a9\u30fc\u30e0\u9001\u4fe1\u306a\u3069\uff09<\/li><li class=\"mb0\">\u7279\u5b9a\u306e\u30da\u30fc\u30b8\u9077\u79fb\u3084\u30dc\u30bf\u30f3\u30af\u30ea\u30c3\u30af\u306a\u3069\u3001Web\u30b5\u30a4\u30c8\u7279\u6709\u306e\u884c\u52d5\u306e\u8a08\u6e2c<\/li><li>\u30e6\u30fc\u30b6\u30fc\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3092\u6e2c\u308b\u6307\u6a19\u306e\u53ce\u96c6\uff08\u30da\u30fc\u30b8\u30b9\u30af\u30ed\u30fc\u30eb\u7387\u3001\u52d5\u753b\u8996\u8074\u6642\u9593\u306a\u3069\uff09<\/li><\/ul> <\/td><\/tr><\/table> <\/div><p>GA4\u306b\u304a\u3051\u308b\u30ab\u30b9\u30bf\u30e0\u30a4\u30d9\u30f3\u30c8\u306f\u3001\u4ee5\u4e0b\u306e2\u3064\u306e\u8981\u7d20\u3067\u69cb\u6210\u3055\u308c\u307e\u3059\u3002<\/p><div class=\"listTab\"> <table class=\"width100 mb2em\"> <tr> <th class=\"text_left\">1.\u30a4\u30d9\u30f3\u30c8\u540d<\/th> <\/tr><tr> <td> <ul class=\"list_dot\"> <li class=\"mb0\">\u30a4\u30d9\u30f3\u30c8\u306e\u7a2e\u985e\u3092\u8868\u3059<\/li><li class=\"mb0\">\u534a\u89d240\u6587\u5b57\u4ee5\u5185<\/li><li>\u4f8b\uff1apurchase\u3001download\u3001click<\/li><\/ul> <\/td><\/tr><\/table> <\/div><div class=\"listTab\"> <table class=\"width100 mb2em\"> <tr> <th class=\"text_left\">2.\u30a4\u30d9\u30f3\u30c8\u30d1\u30e9\u30e1\u30fc\u30bf<\/th> <\/tr><tr> <td> <ul class=\"list_dot\"> <li class=\"mb0\">\u30a4\u30d9\u30f3\u30c8\u306b\u95a2\u3059\u308b\u8a73\u7d30\u60c5\u5831\u3092\u63d0\u4f9b\u3059\u308b<\/li><li class=\"mb0\">\u6700\u592725\u500b\u307e\u3067\u8a2d\u5b9a\u53ef\u80fd<\/li><li class=\"mb0\">\u30d1\u30e9\u30e1\u30fc\u30bf\u540d\uff1a\u534a\u89d220\u6587\u5b57\u4ee5\u5185<\/li><li>\u5024\uff1a\u6587\u5b57\u5217\u3001\u6570\u5024\u3001\u65e5\u4ed8\u306a\u3069<\/li><\/ul> <\/td><\/tr><\/table> <\/div><\/div><h2 class=\"tt1\"><span class=\"ez-toc-section\" id=\"2GA4%E3%81%AE%E3%82%A4%E3%83%99%E3%83%B3%E3%83%88%E3%81%AE%E7%A8%AE%E9%A1%9E%E3%81%AF%E3%82%AB%E3%82%B9%E3%82%BF%E3%83%A0%E3%82%A4%E3%83%99%E3%83%B3%E3%83%88%E4%BB%A5%E5%A4%96%E3%81%AB3%E3%81%A4%E3%81%82%E3%82%8B\"><\/span>2.GA4\u306e\u30a4\u30d9\u30f3\u30c8\u306e\u7a2e\u985e\u306f\u30ab\u30b9\u30bf\u30e0\u30a4\u30d9\u30f3\u30c8\u4ee5\u5916\u306b3\u3064\u3042\u308b<span class=\"ez-toc-section-end\"><\/span><\/h2> <div class=\"txtbox\"> <p>GA4\u306e\u30a4\u30d9\u30f3\u30c8\u306e\u7a2e\u985e\u306f\u3001\u30ab\u30b9\u30bf\u30e0\u30a4\u30d9\u30f3\u30c8\u4ee5\u5916\u306b3\u3064\u3042\u308a\u307e\u3059\u3002\u5206\u6790\u3057\u305f\u3044\u5185\u5bb9\u30fb\u8a2d\u5b9a\u306e\u624b\u9593\u30fb\u6c42\u3081\u308b\u30c7\u30fc\u30bf\u306e\u7cbe\u5ea6\u306a\u3069\u3092\u8003\u616e\u3057\u3066\u3001\u9069\u5207\u306a\u30a4\u30d9\u30f3\u30c8\u3092\u9078\u629e\u3057\u307e\u3057\u3087\u3046\u3002<\/p><\/div><h3 class=\"tt2\"><span class=\"ez-toc-section\" id=\"2-1%E8%87%AA%E5%8B%95%E5%8F%8E%E9%9B%86%E3%82%A4%E3%83%99%E3%83%B3%E3%83%88\"><\/span>2-1.\u81ea\u52d5\u53ce\u96c6\u30a4\u30d9\u30f3\u30c8<span class=\"ez-toc-section-end\"><\/span><\/h3> <div class=\"txtbox\"> <p><span class=\"txt_bold txt_red\">\u81ea\u52d5\u53ce\u96c6\u30a4\u30d9\u30f3\u30c8\u3068\u306f\u3001GA4\u306b\u3066\u30c7\u30d5\u30a9\u30eb\u30c8\u3067\u53ce\u96c6\u3055\u308c\u308b\u30e6\u30fc\u30b6\u30fc\u884c\u52d5\u306e\u30c7\u30fc\u30bf\u3067\u3059\u3002<\/span>\u30e6\u30fc\u30b6\u30fc\u304cWeb\u30b5\u30a4\u30c8\u4e0a\u3067\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u57fa\u672c\u7684\u306a\u64cd\u4f5c\u3092\u884c\u3046\u3068\u3001\u81ea\u52d5\u7684\u306b\u30a4\u30d9\u30f3\u30c8\u30c7\u30fc\u30bf\u304c\u53ce\u96c6\u3055\u308c\u307e\u3059\u3002<\/p><div class=\"listTab\"> <table class=\"width100 mb2em\"> <tr> <th class=\"text_left\">\u81ea\u52d5\u53ce\u96c6\u30a4\u30d9\u30f3\u30c8\u306e\u4f8b<\/th> <\/tr><tr> <td> <ul class=\"list_dot\"> <li class=\"mb0\">\u30da\u30fc\u30b8\u30d3\u30e5\u30fc\uff08page_view\uff09\uff1a\u30e6\u30fc\u30b6\u30fc\u304cWeb\u30b5\u30a4\u30c8\u306e\u30da\u30fc\u30b8\u3092\u8868\u793a\u3057\u305f\u3068\u304d<\/li><li class=\"mb0\">\u30bb\u30c3\u30b7\u30e7\u30f3\u958b\u59cb\uff08session_start\uff09\uff1a\u30e6\u30fc\u30b6\u30fc\u304cWeb\u30b5\u30a4\u30c8\u306b\u6700\u521d\u306b\u30a2\u30af\u30bb\u30b9\u3057\u305f\u3068\u304d<\/li><li class=\"mb0\">\u30b9\u30af\u30ed\u30fc\u30eb\uff08scroll\uff09\uff1a\u30e6\u30fc\u30b6\u30fc\u304c\u30da\u30fc\u30b8\u3092\u6700\u4e0b\u90e8\u307e\u3067\u30b9\u30af\u30ed\u30fc\u30eb\u3057\u305f\u3068\u304d<\/li><li class=\"mb0\">\u30af\u30ea\u30c3\u30af\uff08click\uff09\uff1a\u30e6\u30fc\u30b6\u30fc\u304c\u30ea\u30f3\u30af\u3084\u30dc\u30bf\u30f3\u3092\u30af\u30ea\u30c3\u30af\u3057\u305f\u3068\u304d<\/li><li class=\"mb0\">\u30d5\u30a9\u30fc\u30e0\u9001\u4fe1\uff08form_submit\uff09\uff1a\u30e6\u30fc\u30b6\u30fc\u304c\u30d5\u30a9\u30fc\u30e0\u3092\u9001\u4fe1\u3057\u305f\u3068\u304d<\/li><li class=\"mb0\">\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\uff08file_download\uff09\uff1a\u30e6\u30fc\u30b6\u30fc\u304c\u30d5\u30a1\u30a4\u30eb\u3092\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u3057\u305f\u3068\u304d<\/li><li>\u52d5\u753b\u518d\u751f\uff08video_start\uff09\uff1a\u30e6\u30fc\u30b6\u30fc\u304c\u52d5\u753b\u3092\u518d\u751f\u3057\u305f\u3068\u304d<\/li><\/ul> <\/td><\/tr><\/table> <\/div><p>\u81ea\u52d5\u53ce\u96c6\u30a4\u30d9\u30f3\u30c8\u306e\u5229\u70b9\u3068\u3057\u3066\u3001\u300c\u8a2d\u5b9a\u4e0d\u8981\u3067\u7c21\u5358\u306b\u5229\u7528\u3067\u304d\u308b\u300d\u300c\u30e6\u30fc\u30b6\u30fc\u306e\u57fa\u672c\u7684\u306a\u884c\u52d5\u3092\u7db2\u7f85\u7684\u306b\u53ce\u96c6\u3067\u304d\u308b\u300d\u300c\u7121\u6599\u3067\u5229\u7528\u3067\u304d\u308b\u300d\u3068\u3044\u3063\u305f\u70b9\u304c\u6319\u3052\u3089\u308c\u307e\u3059<\/p><p class=\"mb0\">\u4e00\u65b9\u3067\u3001\u300c\u53ce\u96c6\u3067\u304d\u308b\u30c7\u30fc\u30bf\u306f\u57fa\u672c\u7684\u306a\u9805\u76ee\u306b\u9650\u3089\u308c\u308b\u300d\u300c\u8a73\u7d30\u306a\u60c5\u5831\u306f\u53ce\u96c6\u3067\u304d\u306a\u3044\u300d\u3068\u3044\u3063\u305f\u70b9\u306b\u6ce8\u610f\u3057\u307e\u3057\u3087\u3046\u3002<\/p><p class=\"text_right mb0\"><small>\u51fa\u5178\uff1a<cite><a href=\"https:\/\/support.google.com\/analytics\/answer\/9234069\" rel=\"nofollow noopener\" target=\"_blank\">Google\u300c[GA4] \u81ea\u52d5\u53ce\u96c6\u30a4\u30d9\u30f3\u30c8\u300d<\/a><\/cite><\/small><\/p><\/div><h3 class=\"tt2\"><span class=\"ez-toc-section\" id=\"2-2%E6%8B%A1%E5%BC%B5%E8%A8%88%E6%B8%AC%E6%A9%9F%E8%83%BD%E3%82%A4%E3%83%99%E3%83%B3%E3%83%88\"><\/span>2-2.\u62e1\u5f35\u8a08\u6e2c\u6a5f\u80fd\u30a4\u30d9\u30f3\u30c8<span class=\"ez-toc-section-end\"><\/span><\/h3> <div class=\"txtbox\"> <p>\u62e1\u5f35\u8a08\u6e2c\u6a5f\u80fd\u30a4\u30d9\u30f3\u30c8\u306f\u3001<span class=\"txt_bold txt_red\">\u30c7\u30d5\u30a9\u30eb\u30c8\u3067\u53ce\u96c6\u3055\u308c\u308b\u30a4\u30d9\u30f3\u30c8\u30c7\u30fc\u30bf\u306b\u52a0\u3048\u3066\u3001\u3088\u308a\u8a73\u7d30\u306a\u30e6\u30fc\u30b6\u30fc\u884c\u52d5\u3092\u53ce\u96c6\u3067\u304d\u308b\u6a5f\u80fd\u3067\u3059\u3002<\/span>\u5229\u7528\u3059\u308b\u969b\u306b\u306f\u3001\u6e2c\u5b9a\u3057\u305f\u3044\u30a4\u30d9\u30f3\u30c8\u306e\u30b9\u30a4\u30c3\u30c1\u3092\u30aa\u30f3\u306b\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u306a\u304a\u30c7\u30d5\u30a9\u30eb\u30c8\u3067\u306f\u3001\u3059\u3079\u3066\u306e\u30a4\u30d9\u30f3\u30c8\u304c\u6709\u52b9\u306e\u72b6\u614b\u306b\u306a\u3063\u3066\u3044\u307e\u3059\u3002<\/p><p class=\"mb0\">\u62e1\u5f35\u8a08\u6e2c\u6a5f\u80fd\u306f\u3001\u30b3\u30fc\u30c9\u3092\u5909\u66f4\u305b\u305a\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u306b\u5bfe\u3059\u308b\u30a4\u30f3\u30bf\u30e9\u30af\u30b7\u30e7\u30f3\u3092\u81ea\u52d5\u7684\u306b\u6e2c\u5b9a\u3067\u304d\u308b\u4fbf\u5229\u306a\u6a5f\u80fd\u3067\u3059\u3002<\/p><p class=\"text_right mb0\"><small>\u51fa\u5178\uff1a<cite><a href=\"https:\/\/support.google.com\/analytics\/answer\/9216061\" rel=\"nofollow noopener\" target=\"_blank\">Google\u300c[GA4] \u62e1\u5f35\u8a08\u6e2c\u6a5f\u80fd\u30a4\u30d9\u30f3\u30c8\u300d<\/a><\/cite><\/small><\/p><\/div><h3 class=\"tt2\"><span class=\"ez-toc-section\" id=\"2-3%E6%8E%A8%E5%A5%A8%E3%82%A4%E3%83%99%E3%83%B3%E3%83%88\"><\/span>2-3.\u63a8\u5968\u30a4\u30d9\u30f3\u30c8<span class=\"ez-toc-section-end\"><\/span><\/h3> <div class=\"txtbox\"> <p><span class=\"txt_bold txt_red\">\u63a8\u5968\u30a4\u30d9\u30f3\u30c8\u306f\u3001Web\u30b5\u30a4\u30c8\u3084\u30e2\u30d0\u30a4\u30eb\u30a2\u30d7\u30ea\u306b\u7c21\u5358\u306b\u8ffd\u52a0\u3067\u304d\u308b\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8\u30a4\u30d9\u30f3\u30c8\u3067\u3059\u3002<\/span>\u63a8\u5968\u30a4\u30d9\u30f3\u30c8\u3092\u8ffd\u52a0\u3059\u308b\u3053\u3068\u3067\u3001\u3088\u308a\u8a73\u7d30\u306a\u30ec\u30dd\u30fc\u30c8\u3092\u4f5c\u6210\u3067\u304d\u308b\u3060\u3051\u3067\u306a\u304f\u3001\u65b0\u305f\u306a\u6a5f\u80fd\u3084\u52d5\u4f5c\u3092\u6e2c\u5b9a\u3067\u304d\u307e\u3059\u3002\u696d\u754c\u3084\u696d\u7a2e\u3054\u3068\u306b\u3001\u3088\u304f\u4f7f\u308f\u308c\u308b\u30a4\u30d9\u30f3\u30c8\u304c\u63d0\u4f9b\u3055\u308c\u3066\u3044\u308b\u70b9\u304c\u7279\u5fb4\u3067\u3059\u3002<\/p><p>\u63a8\u5968\u30a4\u30d9\u30f3\u30c8\u306f\u300140\u7a2e\u985e\u4ee5\u4e0a\u5b58\u5728\u3057\u307e\u3059\u3002\u4ee5\u4e0b\u306b\u3001\u4ee3\u8868\u7684\u306a\u30a4\u30d9\u30f3\u30c8\u3068\u305d\u306e\u8aac\u660e\u3001\u4f7f\u7528\u4f8b\u3092\u3044\u304f\u3064\u304b\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p><div class=\"listTab\"> <table class=\"width100 mb2em\"> <tr> <th class=\"text_left\">\u63a8\u5968\u30a4\u30d9\u30f3\u30c8\u306e\u4f8b<\/th> <\/tr><tr> <td> <ul class=\"list_dot\"> <li class=\"mb0\">\u8cfc\u5165\uff08purchase\uff09\uff1a\u5546\u54c1\u304c\u8cfc\u5165\u3055\u308c\u305f\u3068\u304d\u306b\u767a\u751f\u3059\u308b\u30a4\u30d9\u30f3\u30c8<\/li><li class=\"mb0\">\u30ab\u30fc\u30c8\u306b\u8ffd\u52a0\uff08add_to_cart\uff09\uff1a\u5546\u54c1\u304c\u30ab\u30fc\u30c8\u306b\u8ffd\u52a0\u3055\u308c\u305f\u3068\u304d\u306b\u767a\u751f\u3059\u308b\u30a4\u30d9\u30f3\u30c8<\/li><li class=\"mb0\">\u767b\u9332\uff08sign_up\uff09\uff1a\u30e6\u30fc\u30b6\u30fc\u304cWeb\u30b5\u30a4\u30c8\u306b\u767b\u9332\u3057\u305f\u3068\u304d\u306b\u767a\u751f\u3059\u308b\u30a4\u30d9\u30f3\u30c8<\/li><li>\u30ed\u30b0\u30a4\u30f3\uff08login\uff09\uff1a\u30e6\u30fc\u30b6\u30fc\u304cWeb\u30b5\u30a4\u30c8\u306b\u30ed\u30b0\u30a4\u30f3\u3057\u305f\u3068\u304d\u306b\u767a\u751f\u3059\u308b\u30a4\u30d9\u30f3\u30c8 <\/li><\/ul> <\/td><\/tr><\/table> <\/div><p class=\"mb0\">\u63a8\u5968\u30a4\u30d9\u30f3\u30c8\u3092\u4f7f\u7528\u3059\u308b\u306b\u306f\u3001GA4\u306e\u7ba1\u7406\u753b\u9762\u304b\u3089\u300c\u30d7\u30ed\u30d1\u30c6\u30a3\u300d>\u300c\u30c7\u30fc\u30bf\u30b9\u30c8\u30ea\u30fc\u30e0\u300d>\u300c\u30a4\u30d9\u30f3\u30c8\u300d\u3092\u9078\u629e\u3057\u3066\u3001\u5fc5\u8981\u306a\u30a4\u30d9\u30f3\u30c8\u306e\u30b9\u30a4\u30c3\u30c1\u3092\u30aa\u30f3\u306b\u3059\u308b\u3060\u3051\u3067\u3059\u3002<\/p><p class=\"text_right mb0\"><small>\u51fa\u5178\uff1a<cite><a href=\"https:\/\/support.google.com\/analytics\/answer\/9267735\" rel=\"nofollow noopener\" target=\"_blank\">Google\u300c[GA4] \u63a8\u5968\u30a4\u30d9\u30f3\u30c8\u300d<\/a><\/cite><\/small><\/p><\/div><h2 class=\"tt1\"><span class=\"ez-toc-section\" id=\"3GA4%E3%81%AB%E3%81%8A%E3%81%91%E3%82%8B%E3%82%AB%E3%82%B9%E3%82%BF%E3%83%A0%E3%82%A4%E3%83%99%E3%83%B3%E3%83%88%E3%81%AE%E8%A8%AD%E5%AE%9A%E6%96%B9%E6%B3%95%E3%81%AF2%E7%A8%AE%E9%A1%9E\"><\/span>3.GA4\u306b\u304a\u3051\u308b\u30ab\u30b9\u30bf\u30e0\u30a4\u30d9\u30f3\u30c8\u306e\u8a2d\u5b9a\u65b9\u6cd5\u306f2\u7a2e\u985e<span class=\"ez-toc-section-end\"><\/span><\/h2> <div class=\"banner\"><img decoding=\"async\" src=\"https:\/\/grannet.co.jp\/column\/wp-content\/uploads\/2024\/04\/img_ga4-custom-events3.jpg\" alt=\"GA4\u306b\u304a\u3051\u308b\u30ab\u30b9\u30bf\u30e0\u30a4\u30d9\u30f3\u30c8\u306e\u8a2d\u5b9a\u65b9\u6cd5\u306f2\u7a2e\u985e\"><\/div><div class=\"txtbox\"> <p>GA4\u3067\u30ab\u30b9\u30bf\u30e0\u30a4\u30d9\u30f3\u30c8\u3092\u8a2d\u5b9a\u3059\u308b\u65b9\u6cd5\u306f\u3001\u300cGA4\u306e\u7ba1\u7406\u753b\u9762\u3067\u8a2d\u5b9a\u3059\u308b\u300d\u300cGoogle\u30bf\u30b0\u30de\u30cd\u30fc\u30b8\u30e3\u30fc\uff08GTM\uff09\u8a2d\u5b9a\u3059\u308b\u300d\u306e2\u3064\u3067\u3059\u3002\u4ee5\u4e0b\u3067\u306f\u30012\u3064\u306e\u65b9\u6cd5\u306b\u3064\u3044\u3066\u5177\u4f53\u7684\u306b\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p><p><\/p><p><\/p><\/div><h3 class=\"tt2\"><span class=\"ez-toc-section\" id=\"3-1GA4%E3%81%A7%E3%81%AE%E8%A8%AD%E5%AE%9A%E6%96%B9%E6%B3%95\"><\/span>3-1.GA4\u3067\u306e\u8a2d\u5b9a\u65b9\u6cd5<span class=\"ez-toc-section-end\"><\/span><\/h3> <div class=\"txtbox\"> <p>\u4ee5\u4e0b\u306e\u3088\u3046\u306b\u3001GA4\u306e\u7ba1\u7406\u753b\u9762\u5185\u3067\u30ab\u30b9\u30bf\u30e0\u30a4\u30d9\u30f3\u30c8\u3092\u8a2d\u5b9a\u3067\u304d\u307e\u3059\u3002<\/p><div class=\"listTab\"> <table class=\"width100\"> <tr> <th class=\"width10\">1<\/th> <th class=\"text_left\">\u30a4\u30d9\u30f3\u30c8\u306e\u4f5c\u6210<\/th> <\/tr><tr> <td colspan=\"2\"> <ul class=\"list_dot\"> <li class=\"mb0\">GA4\u306e\u7ba1\u7406\u753b\u9762\u306b\u30a2\u30af\u30bb\u30b9\u3057\u3001\u300c\u7ba1\u7406\u300d\u30bb\u30af\u30b7\u30e7\u30f3\u3092\u9078\u629e\u3057\u307e\u3059\u3002<\/li><li>\u300c\u30a4\u30d9\u30f3\u30c8\u300d\u30bb\u30af\u30b7\u30e7\u30f3\u3092\u898b\u3064\u3051\u3001\u300c\u30a4\u30d9\u30f3\u30c8\u3092\u4f5c\u6210\u300d\u3092\u30af\u30ea\u30c3\u30af\u3057\u307e\u3059\u3002<\/li><\/ul> <\/td><\/tr><tr> <th class=\"width10\">2<\/th> <th class=\"text_left\">\u30a4\u30d9\u30f3\u30c8\u306e\u8a73\u7d30\u8a2d\u5b9a<\/th> <\/tr><tr> <td colspan=\"2\"> <ul class=\"list_dot\"> <li class=\"mb0\">\u30ab\u30b9\u30bf\u30e0\u30a4\u30d9\u30f3\u30c8\u540d\u3092\u5165\u529b\u3057\u307e\u3059\u3002<\/li><li>\u300c\u4e00\u81f4\u3059\u308b\u6761\u4ef6\u300d\u30bb\u30af\u30b7\u30e7\u30f3\u3067\u3001\u30a4\u30d9\u30f3\u30c8\u306e\u767a\u706b\u6761\u4ef6\u3092\u5b9a\u7fa9\u3057\u307e\u3059\u3002\u300c\u30d1\u30e9\u30e1\u30fc\u30bf\u300d\u300c\u6f14\u7b97\u5b50\u300d\u300c\u5024\u300d\u306e\u7d44\u307f\u5408\u308f\u305b\u3092\u7528\u3044\u3066\u3001\u3069\u306e\u3088\u3046\u306a\u6642\u306b\u3053\u306e\u30a4\u30d9\u30f3\u30c8\u304c\u8a18\u9332\u3055\u308c\u308b\u304b\u3092\u6307\u5b9a\u3057\u307e\u3057\u3087\u3046\u3002<\/li><\/ul> <\/td><\/tr><tr> <th class=\"width10\">3<\/th> <th class=\"text_left\">\u30d1\u30e9\u30e1\u30fc\u30bf\u306e\u8a2d\u5b9a<\/th> <\/tr><tr> <td colspan=\"2\"> <ul class=\"list_dot\"> <li class=\"mb0\">\u7279\u5b9a\u306e\u30a2\u30af\u30b7\u30e7\u30f3\u306e\u8a73\u7d30\u3092\u3088\u308a\u6df1\u304f\u5206\u6790\u3059\u308b\u305f\u3081\u306b\u3001\u95a2\u9023\u3059\u308b\u30d1\u30e9\u30e1\u30fc\u30bf\u3092\u8a2d\u5b9a\u3057\u307e\u3059\u3002<\/li><li class=\"mb0\">\u4f8b\u3048\u3070\u3001\u30d5\u30a9\u30fc\u30e0\u9001\u4fe1\u30a4\u30d9\u30f3\u30c8\u306e\u5834\u5408\u3001\u30a4\u30d9\u30f3\u30c8\u540d\u300cform_submit\u300d\u3001\u30d1\u30e9\u30e1\u30fc\u30bf\u306f\u300cform_name\uff08\u9001\u4fe1\u3055\u308c\u305f\u30d5\u30a9\u30fc\u30e0\u306e\u540d\u524d\uff09\u300d\u300cform_email\uff08\u5165\u529b\u3055\u308c\u305f\u30e1\u30fc\u30eb\u30a2\u30c9\u30ec\u30b9\uff09\u300d\u300cform_message\uff08\u5165\u529b\u3055\u308c\u305f\u30e1\u30c3\u30bb\u30fc\u30b8\uff09\u300d\u306a\u3069\u304c\u4e00\u4f8b\u3067\u3059\u3002<\/li><li>\u65e2\u5b58\u306e\u30a4\u30d9\u30f3\u30c8\u304b\u3089\u30d1\u30e9\u30e1\u30fc\u30bf\u3092\u30b3\u30d4\u30fc\u3059\u308b\u30aa\u30d7\u30b7\u30e7\u30f3\u3092\u5229\u7528\u3059\u308b\u3053\u3068\u3082\u3001\u65b0\u305f\u306b\u30d1\u30e9\u30e1\u30fc\u30bf\u3092\u6307\u5b9a\u3059\u308b\u3053\u3068\u3082\u53ef\u80fd\u3067\u3059\u3002<\/li><\/ul> <\/td><\/tr><tr> <th class=\"width10\">4<\/th> <th class=\"text_left\">\u30a4\u30d9\u30f3\u30c8\u306e\u78ba\u8a8d\u3068\u4fdd\u5b58<\/th> <\/tr><tr> <td colspan=\"2\"> <ul class=\"list_dot\"> <li class=\"mb0\">\u6761\u4ef6\u3092\u3059\u3079\u3066\u8a2d\u5b9a\u3057\u305f\u3089\u3001\u300c\u4f5c\u6210\u300d\u30dc\u30bf\u30f3\u3092\u30af\u30ea\u30c3\u30af\u3057\u3066\u30a4\u30d9\u30f3\u30c8\u3092\u4fdd\u5b58\u3057\u307e\u3059\u3002<\/li><li>\u305d\u306e\u5f8c\u3001\u8a2d\u5b9a\u3057\u305f\u30ab\u30b9\u30bf\u30e0\u30a4\u30d9\u30f3\u30c8\u304c\u6b63\u3057\u304f\u6a5f\u80fd\u3057\u3066\u3044\u308b\u304b\u3092\u3001GA4\u306e\u30a4\u30d9\u30f3\u30c8\u30bb\u30af\u30b7\u30e7\u30f3\u3067\u78ba\u8a8d\u3057\u307e\u3059\u3002<\/li><\/ul> <\/td><\/tr><\/table> <\/div><p>\u30a4\u30d9\u30f3\u30c8\u540d\u306f\u3001\u5f8c\u304b\u3089\u898b\u8fd4\u3057\u305f\u3068\u304d\u306b\u3082\u305d\u306e\u30a4\u30d9\u30f3\u30c8\u304c\u4f55\u3092\u610f\u5473\u3057\u3066\u3044\u308b\u306e\u304b\u3092\u5bb9\u6613\u306b\u7406\u89e3\u3067\u304d\u308b\u3088\u3046\u3001\u660e\u78ba\u304b\u3064\u5177\u4f53\u7684\u306a\u30cd\u30fc\u30df\u30f3\u30b0\u3092\u5fc3\u304c\u3051\u307e\u3057\u3087\u3046\u3002<\/p><\/div><h3 class=\"tt2\"><span class=\"ez-toc-section\" id=\"3-2GTM%E3%81%A7%E3%81%AE%E8%A8%AD%E5%AE%9A%E6%96%B9%E6%B3%95\"><\/span>3-2.GTM\u3067\u306e\u8a2d\u5b9a\u65b9\u6cd5<span class=\"ez-toc-section-end\"><\/span><\/h3> <div class=\"txtbox\"> <p>Google Tag Manager\uff08GTM\uff09\u3092\u4f7f\u7528\u3057\u3066\u30ab\u30b9\u30bf\u30e0\u30a4\u30d9\u30f3\u30c8\u3092\u8a2d\u5b9a\u3059\u308b\u30d7\u30ed\u30bb\u30b9\u306f\u3001\u4ee5\u4e0b\u306e\u901a\u308a\u3067\u3059\u3002<\/p><div class=\"listTab\"> <table class=\"width100\"> <tr> <th class=\"width10\">1<\/th> <th class=\"text_left\">GA4\u306e\u6e2c\u5b9aID\u3092\u78ba\u8a8d<\/th> <\/tr><tr> <td colspan=\"2\"> <ul class=\"list_dot\"> <li>GA4\u306e\u7ba1\u7406\u753b\u9762\u304b\u3089\u300c\u30c7\u30fc\u30bf\u30b9\u30c8\u30ea\u30fc\u30e0\u300d\u306b\u30a2\u30af\u30bb\u30b9\u3057\u3001\u4f7f\u7528\u3059\u308b\u30c7\u30fc\u30bf\u30b9\u30c8\u30ea\u30fc\u30e0\u3092\u9078\u629e\u3057\u3066\u300c\u6e2c\u5b9aID\u300d\u3092\u30b3\u30d4\u30fc\u3057\u307e\u3059\u3002<\/li><\/ul> <\/td><\/tr><tr> <th class=\"width10\">2<\/th> <th class=\"text_left\">GA4\u30d7\u30ed\u30d1\u30c6\u30a3\u306e\u30bf\u30b0\u3092\u8a2d\u5b9a<\/th> <\/tr><tr> <td colspan=\"2\"> <ul class=\"list_dot\"> <li class=\"mb0\">GTM\u306b\u30ed\u30b0\u30a4\u30f3\u3057\u3001\u300c\u30bf\u30b0\u300d\u30bb\u30af\u30b7\u30e7\u30f3\u306b\u79fb\u52d5\u3057\u3066\u300c\u65b0\u898f\u300d\u3092\u30af\u30ea\u30c3\u30af\u3057\u307e\u3059\u3002<\/li><li class=\"mb0\">\u30bf\u30b0\u540d\u3092\u5165\u529b\u3057\u3001\u300c\u30bf\u30b0\u306e\u8a2d\u5b9a\u300d\u3067\u300cGoogle\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\uff1aGA4\u8a2d\u5b9a\u300d\u3092\u9078\u629e\u3057\u3066\u304f\u3060\u3055\u3044\u3002<\/li><li>\u300c\u6e2c\u5b9aID\u300d\u30d5\u30a3\u30fc\u30eb\u30c9\u306b\u5148\u307b\u3069\u30b3\u30d4\u30fc\u3057\u305f\u6e2c\u5b9aID\u3092\u8cbc\u308a\u4ed8\u3051\u3001\u300c\u30c8\u30ea\u30ac\u30fc\u300d\u3067\u300cAll Pages\u300d\u3092\u9078\u629e\u3057\u3066\u4fdd\u5b58\u3057\u307e\u3057\u3087\u3046\u3002<\/li><\/ul> <\/td><\/tr><tr> <th class=\"width10\">3<\/th> <th class=\"text_left\">\u5909\u6570\u306e\u8a2d\u5b9a<\/th> <\/tr><tr> <td colspan=\"2\"> <ul class=\"list_dot\"> <li class=\"mb0\">\u300c\u5909\u6570\u300d\u30bb\u30af\u30b7\u30e7\u30f3\u3067\u300c\u7d44\u307f\u8fbc\u307f\u5909\u6570\u300d\u306e\u8a2d\u5b9a\u3092\u9078\u629e\u3057\u3001\u5fc5\u8981\u306b\u5fdc\u3058\u3066\u5909\u6570\u3092\u6709\u52b9\u5316\u3057\u307e\u3059\u3002<\/li><li>\u4f8b\u3048\u3070\u3001\u30af\u30ea\u30c3\u30af\u3055\u308c\u305f\u8981\u7d20\u306e\u60c5\u5831\uff08URL\u3001\u30c6\u30ad\u30b9\u30c8\u3001ID\u306a\u3069\uff09\u3092\u8ffd\u8de1\u3059\u308b\u5834\u5408\u3001\u300cClick Element\u300d\u306a\u3069\u306e\u95a2\u9023\u5909\u6570\u3092\u6709\u52b9\u306b\u3057\u307e\u3059<\/li><\/ul> <\/td><\/tr><tr> <th class=\"width10\">4<\/th> <th class=\"text_left\">\u30c8\u30ea\u30ac\u30fc\u306e\u8a2d\u5b9a<\/th> <\/tr><tr> <td colspan=\"2\"> <ul class=\"list_dot\"> <li class=\"mb0\">\u300c\u30c8\u30ea\u30ac\u30fc\u300d\u30bb\u30af\u30b7\u30e7\u30f3\u306b\u79fb\u52d5\u3057\u3066\u300c\u65b0\u898f\u300d\u3092\u30af\u30ea\u30c3\u30af\u3057\u3001\u30c8\u30ea\u30ac\u30fc\u540d\u3092\u5165\u529b\u3057\u307e\u3057\u3087\u3046\u3002<\/li><li>\u300c\u30c8\u30ea\u30ac\u30fc\u306e\u8a2d\u5b9a\u300d\u3067\u30a4\u30d9\u30f3\u30c8\u30bf\u30a4\u30d7\u3092\u9078\u629e\u3057\u3001\u6761\u4ef6\u3092\u8a2d\u5b9a\u3057\u307e\u3059\u3002<\/li><\/ul> <\/td><\/tr><tr> <th class=\"width10\">5<\/th> <th class=\"text_left\">\u30ab\u30b9\u30bf\u30e0\u30a4\u30d9\u30f3\u30c8\u30bf\u30b0\u306e\u8a2d\u5b9a<\/th> <\/tr><tr> <td colspan=\"2\"> <ul class=\"list_dot\"> <li class=\"mb0\">\u518d\u3073\u300c\u30bf\u30b0\u300d\u30bb\u30af\u30b7\u30e7\u30f3\u3067\u300c\u65b0\u898f\u300d\u3092\u30af\u30ea\u30c3\u30af\u3057\u3001\u30bf\u30b0\u540d\u3092\u6307\u5b9a\u3057\u307e\u3059\u3002<\/li><li class=\"mb0\">\u300c\u30bf\u30b0\u306e\u8a2d\u5b9a\u300d\u3067\u300cGoogle\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\uff1aGA4\u30a4\u30d9\u30f3\u30c8\u300d\u3092\u9078\u629e\u3057\u3001\u5148\u306b\u8a2d\u5b9a\u3057\u305fGA4\u30d7\u30ed\u30d1\u30c6\u30a3\u306e\u30bf\u30b0\u3092\u300c\u8a2d\u5b9a\u30bf\u30b0\u300d\u3068\u3057\u3066\u9078\u629e\u3057\u3066\u304f\u3060\u3055\u3044\u3002<\/li><li>\u30a4\u30d9\u30f3\u30c8\u540d\u3068\u30a4\u30d9\u30f3\u30c8\u30d1\u30e9\u30e1\u30fc\u30bf\u3092\u5165\u529b\u3057\u3001\u30c8\u30ea\u30ac\u30fc\u3092\u9078\u629e\u3057\u3066\u4fdd\u5b58\u3057\u307e\u3059\u3002<\/li><\/ul> <\/td><\/tr><tr> <th class=\"width10\">6<\/th> <th class=\"text_left\">\u30d7\u30ec\u30d3\u30e5\u30fc\u3068\u516c\u958b<\/th> <\/tr><tr> <td colspan=\"2\"> <ul class=\"list_dot\"> <li class=\"mb0\">\u30bf\u30b0\u306e\u8a2d\u5b9a\u304c\u5b8c\u4e86\u3057\u305f\u3089\u3001GTM\u306e\u300c\u30d7\u30ec\u30d3\u30e5\u30fc\u300d\u6a5f\u80fd\u3092\u4f7f\u7528\u3057\u3066\u3001\u8a2d\u5b9a\u304c\u6b63\u3057\u304f\u52d5\u4f5c\u3059\u308b\u304b\u3092Web\u30b5\u30a4\u30c8\u4e0a\u3067\u30c6\u30b9\u30c8\u3057\u307e\u3059\u3002<\/li><li>\u554f\u984c\u304c\u306a\u3051\u308c\u3070\u3001GTM\u3067\u300c\u516c\u958b\u300d\u3092\u30af\u30ea\u30c3\u30af\u3057\u3066\u8a2d\u5b9a\u5b8c\u4e86\u3067\u3059\u3002<\/li><\/ul> <\/td><\/tr><\/table> <\/div><p>GTM\u306fJavaScript\u306e\u77e5\u8b58\u304c\u5fc5\u8981\u3068\u306a\u308b\u5834\u5408\u304c\u3042\u308a\u307e\u3059\u3002\u8907\u96d1\u306a\u30a4\u30d9\u30f3\u30c8\u8a2d\u5b9a\u306e\u5834\u5408\u306f\u3001GTM\u306b\u8a73\u3057\u3044\u696d\u8005\u306b\u76f8\u8ac7\u3059\u308b\u3053\u3068\u3092\u304a\u3059\u3059\u3081\u3057\u307e\u3059\u3002<\/p><\/div><h2 class=\"tt1\"><span class=\"ez-toc-section\" id=\"4GA4%E3%81%AE%E3%82%AB%E3%82%B9%E3%82%BF%E3%83%A0%E3%82%A4%E3%83%99%E3%83%B3%E3%83%88%E3%82%92%E3%82%B3%E3%83%B3%E3%83%90%E3%83%BC%E3%82%B8%E3%83%A7%E3%83%B3%E3%81%AB%E8%A8%AD%E5%AE%9A%E3%81%99%E3%82%8B%E6%96%B9%E6%B3%95\"><\/span>4.GA4\u306e\u30ab\u30b9\u30bf\u30e0\u30a4\u30d9\u30f3\u30c8\u3092\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u306b\u8a2d\u5b9a\u3059\u308b\u65b9\u6cd5<span class=\"ez-toc-section-end\"><\/span><\/h2> <div class=\"txtbox\"> <p>\u30ab\u30b9\u30bf\u30e0\u30a4\u30d9\u30f3\u30c8\u3092\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u306b\u8a2d\u5b9a\u3059\u308b\u65b9\u6cd5\u306f\u3001\u4ee5\u4e0b\u306e2\u70b9\u3067\u3059\u3002<\/p><div class=\"listTab\"> <table class=\"width100 mb2em\"> <tr> <th>\u65e2\u5b58\u306e\u30a4\u30d9\u30f3\u30c8\u3067\u8a2d\u5b9a\u3059\u308b\u65b9\u6cd5<\/th> <\/tr><tr> <td> <p>GA4\u3067\u306f\u3001\u65e2\u5b58\u306e\u30a4\u30d9\u30f3\u30c8\u3092\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u3068\u3057\u3066\u8a2d\u5b9a\u3067\u304d\u307e\u3059\u3002\u3059\u3067\u306b\u8a2d\u5b9a\u6e08\u307f\u306e\u30a4\u30d9\u30f3\u30c8\u3092\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u3068\u3057\u3066\u6d3b\u7528\u3057\u305f\u3044\u5834\u5408\u306b\u4fbf\u5229\u306a\u65b9\u6cd5\u3067\u3059\u3002<\/p><p class=\"mb0\">\u3010\u78ba\u8a8d\u65b9\u6cd5\u3011<\/p><p class=\"mb0\">\uff081\uff09\u5de6\u5074\u306e\u30e1\u30cb\u30e5\u30fc\u304b\u3089\u300c\u7ba1\u7406\u300d\u3092\u9078\u629e\u3057\u307e\u3059\u3002<\/p><p class=\"mb0\">\uff082\uff09\u300c\u30c7\u30fc\u30bf\u306e\u8868\u793a > \u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u300d\u3092\u9078\u629e\u3057\u307e\u3059\u3002<\/p><p class=\"mb0\">\uff083\uff09\u300c\u65b0\u3057\u3044\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3 \u30a4\u30d9\u30f3\u30c8\u300d\u3092\u30af\u30ea\u30c3\u30af\u3057\u307e\u3057\u3087\u3046\u3002<\/p><p class=\"mb0\">\uff084\uff09\u300c\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3 \u30a4\u30d9\u30f3\u30c8\u306e\u540d\u524d\u300d\u306b\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u30a4\u30d9\u30f3\u30c8\u306e\u540d\u524d\u3092\u5165\u529b\u3057\u307e\u3059\u3002<\/p><p class=\"mb0\">\uff085\uff09\u300c\u30a4\u30d9\u30f3\u30c8 > <span class=\"txt_bold txt_red\">\u65e2\u5b58\u306e\u30a4\u30d9\u30f3\u30c8<\/span>\u300d\u3092\u9078\u629e\u3057\u307e\u3059\u3002<\/p><p class=\"mb0\">\uff086\uff09\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u3068\u3057\u3066\u8a2d\u5b9a\u3057\u305f\u3044\u30a4\u30d9\u30f3\u30c8\u3092\u9078\u629e\u3057\u3066\u304f\u3060\u3055\u3044\u3002<\/p><p class=\"mb0\">\uff087\uff09\u300c\u4fdd\u5b58\u300d\u3092\u30af\u30ea\u30c3\u30af\u3057\u3066\u8a2d\u5b9a\u5b8c\u4e86\u3067\u3059\u3002<\/p><\/td><\/tr><\/table> <\/div><div class=\"listTab\"> <table class=\"width100 mb2em\"> <tr> <th>\u65b0\u3057\u3044\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u30a4\u30d9\u30f3\u30c8\u3067\u8a2d\u5b9a\u3059\u308b\u65b9\u6cd5<\/th> <\/tr><tr> <td> <p>GA4\u3067\u306f\u3001\u65b0\u3057\u3044\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u30a4\u30d9\u30f3\u30c8\u3092\u4f5c\u6210\u3057\u3066\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u3068\u3057\u3066\u8a2d\u5b9a\u3059\u308b\u3053\u3068\u3082\u3067\u304d\u307e\u3059\u3002\u7279\u5b9a\u306e\u884c\u52d5\u3092\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u3068\u3057\u3066\u8a08\u6e2c\u3057\u305f\u3044\u5834\u5408\u306b\u4fbf\u5229\u306a\u65b9\u6cd5\u3067\u3059\u3002<\/p><p class=\"mb0\">\u3010\u78ba\u8a8d\u65b9\u6cd5\u3011<\/p><p class=\"mb0\">\uff081\uff09\u5de6\u5074\u306e\u30e1\u30cb\u30e5\u30fc\u304b\u3089\u300c\u7ba1\u7406\u300d\u3092\u9078\u629e\u3057\u307e\u3059\u3002<\/p><p class=\"mb0\">\uff082\uff09\u300c\u30c7\u30fc\u30bf\u306e\u8868\u793a > \u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u300d\u3092\u9078\u629e\u3057\u307e\u3059<\/p><p class=\"mb0\">\uff083\uff09\u300c\u65b0\u3057\u3044\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3 \u30a4\u30d9\u30f3\u30c8\u300d\u3092\u30af\u30ea\u30c3\u30af\u3057\u307e\u3057\u3087\u3046<\/p><p class=\"mb0\">\uff084\uff09\u300c\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3 \u30a4\u30d9\u30f3\u30c8\u300d\u306e\u540d\u524d\u306b\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u30a4\u30d9\u30f3\u30c8\u306e\u540d\u524d\u3092\u5165\u529b\u3057\u307e\u3059\u3002<\/p><p class=\"mb0\">\uff085\uff09\u300c\u30a4\u30d9\u30f3\u30c8 > <span class=\"txt_bold txt_red\">\u65b0\u3057\u3044\u30a4\u30d9\u30f3\u30c8<\/span>\u300d\u3092\u9078\u629e\u3057\u307e\u3059\u3002<\/p><p class=\"mb0\">\uff086\uff09\u300c\u30a4\u30d9\u30f3\u30c8\u540d\u300d\u306b\u3001\u30a4\u30d9\u30f3\u30c8\u306e\u540d\u524d\u3092\u5165\u529b\u3057\u3066\u304f\u3060\u3055\u3044<\/p><p class=\"mb0\">\uff087\uff09\u30a4\u30d9\u30f3\u30c8\u30d1\u30e9\u30e1\u30fc\u30bf\u3092\u8a2d\u5b9a\u3057\u307e\u3059\u3002<\/p><p class=\"mb0\">\uff088\uff09\u300c\u4fdd\u5b58\u300d\u3092\u30af\u30ea\u30c3\u30af\u3057\u3066\u8a2d\u5b9a\u5b8c\u4e86\u3067\u3059\u3002<\/p><\/td><\/tr><\/table> <\/div><p>\u65e2\u5b58\u306e\u30a4\u30d9\u30f3\u30c8\u306e\u5909\u66f4\u3067\u306f\u306a\u304f\u3001\u65b0\u305f\u306a\u30cb\u30fc\u30ba\u306b\u5408\u308f\u305b\u3066\u30a4\u30d9\u30f3\u30c8\u3092\u6e2c\u5b9a\u3057\u305f\u3044\u5834\u5408\u306f\u3001\u5143\u306e\u30a4\u30d9\u30f3\u30c8\u306e\u30b3\u30d4\u30fc\u3092\u4f5c\u6210\u3059\u308b\u306e\u304c\u304a\u3059\u3059\u3081\u3067\u3059\u3002<span class=\"txt_bold\">\u30aa\u30ea\u30b8\u30ca\u30eb\u306e\u30a4\u30d9\u30f3\u30c8\u3092\u4fdd\u6301\u3057\u3064\u3064\u3001\u65b0\u3057\u3044\u6e2c\u5b9a\u57fa\u6e96\u306b\u57fa\u3065\u3044\u305f\u30a4\u30d9\u30f3\u30c8\u3092\u8ffd\u52a0\u3067\u304d\u307e\u3059\u3002<\/span><\/p><\/div><h2 class=\"tt1\"><span class=\"ez-toc-section\" id=\"5GA4%E3%81%A7%E8%A8%AD%E5%AE%9A%E3%81%97%E3%81%9F%E3%82%AB%E3%82%B9%E3%82%BF%E3%83%A0%E3%82%A4%E3%83%99%E3%83%B3%E3%83%88%E3%82%92%E7%A2%BA%E8%AA%8D%E3%81%99%E3%82%8B%E6%96%B9%E6%B3%95\"><\/span>5.GA4\u3067\u8a2d\u5b9a\u3057\u305f\u30ab\u30b9\u30bf\u30e0\u30a4\u30d9\u30f3\u30c8\u3092\u78ba\u8a8d\u3059\u308b\u65b9\u6cd5<span class=\"ez-toc-section-end\"><\/span><\/h2> <div class=\"txtbox\"> <p>GA4\u3067\u8a2d\u5b9a\u3057\u305f\u30ab\u30b9\u30bf\u30e0\u30a4\u30d9\u30f3\u30c8\u3092\u78ba\u8a8d\u3059\u308b\u306b\u306f\u3001<span class=\"txt_bold txt_red\">\u30a4\u30d9\u30f3\u30c8\u30ec\u30dd\u30fc\u30c8\u3084\u63a2\u7d22\u30ec\u30dd\u30fc\u30c8\u3092\u4f7f\u7528\u3057\u307e\u3059\u3002<\/span><\/p><div class=\"borderbox mb2em\"> <ul class=\"list_dot\"> <li class=\"mb0 txt_bold text_left\">\u30a4\u30d9\u30f3\u30c8\u30ec\u30dd\u30fc\u30c8\u3067\u306e\u78ba\u8a8d\u65b9\u6cd5<\/li><p>\u30a4\u30d9\u30f3\u30c8\u30ec\u30dd\u30fc\u30c8\u3067\u306f\u3001\u30a4\u30d9\u30f3\u30c8\u540d\u30fb\u30a4\u30d9\u30f3\u30c8\u767a\u751f\u6570\u30fb\u30a4\u30d9\u30f3\u30c8\u30d1\u30e9\u30e1\u30fc\u30bf\u306a\u3069\u306e\u60c5\u5831\u3092\u78ba\u8a8d\u53ef\u80fd\u3067\u3059\u3002<\/p><p class=\"mb0\">\u3010\u78ba\u8a8d\u65b9\u6cd5\u3011<\/p><p class=\"mb0\">\uff081\uff09\u5de6\u5074\u306e\u30e1\u30cb\u30e5\u30fc\u304b\u3089\u300c\u30ec\u30dd\u30fc\u30c8\u300d\u3092\u9078\u629e\u3057\u307e\u3059\u3002<\/p><p class=\"mb0\">\uff082\uff09\u300c\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8 > \u30a4\u30d9\u30f3\u30c8\u300d\u3092\u9078\u629e\u3057\u307e\u3059\u3002<\/p><p>\uff083\uff09\u78ba\u8a8d\u3057\u305f\u3044\u30a4\u30d9\u30f3\u30c8\u3092\u9078\u629e\u3057\u307e\u3057\u3087\u3046\u3002<\/p><li class=\"mb0 txt_bold text_left\">\u63a2\u7d22\u30ec\u30dd\u30fc\u30c8\u3067\u306e\u78ba\u8a8d\u65b9\u6cd5<\/li><p>\u63a2\u7d22\u30ec\u30dd\u30fc\u30c8\u306f\u3001\u81ea\u7531\u306a\u6307\u6a19\u3068\u30c7\u30a3\u30e1\u30f3\u30b7\u30e7\u30f3\u3092\u7d44\u307f\u5408\u308f\u305b\u3066\u3001\u30c7\u30fc\u30bf\u3092\u5206\u6790\u3067\u304d\u308b\u30ec\u30dd\u30fc\u30c8\u3067\u3059\u3002<\/p><p class=\"mb0\">\u3010\u78ba\u8a8d\u65b9\u6cd5\u3011<\/p><p class=\"mb0\">\uff081\uff09\u5de6\u5074\u306e\u30e1\u30cb\u30e5\u30fc\u304b\u3089\u300c\u30ec\u30dd\u30fc\u30c8\u300d\u3092\u9078\u629e\u3057\u307e\u3059\u3002<\/p><p class=\"mb0\">\uff082\uff09\u300c\u63a2\u7d22\u300d\u3092\u9078\u629e\u3057\u307e\u3059\u3002<\/p><p class=\"mb0\">\uff083\uff09\u300c\u65b0\u3057\u3044\u30c7\u30fc\u30bf\u63a2\u7d22\u300d\u3092\u30af\u30ea\u30c3\u30af\u3057\u3066\u304f\u3060\u3055\u3044\u3002<\/p><p class=\"mb0\">\uff084\uff09\u300c\u6307\u6a19\u300d\u307e\u305f\u306f\u300c\u30c7\u30a3\u30e1\u30f3\u30b7\u30e7\u30f3\u300d\u3092\u9078\u629e\u3057\u307e\u3059\u3002<\/p><p class=\"mb0\">\uff085\uff09\u78ba\u8a8d\u3057\u305f\u3044\u30ab\u30b9\u30bf\u30e0\u30a4\u30d9\u30f3\u30c8\u3092\u9078\u629e\u3057\u307e\u3059\u3002<\/p><p>\uff086\uff09\u300c\u9069\u7528\u300d\u3092\u30af\u30ea\u30c3\u30af\u3057\u307e\u3057\u3087\u3046\u3002<\/p><\/ul> <\/div><p><span class=\"txt_bold\">\u30a4\u30d9\u30f3\u30c8\u30ec\u30dd\u30fc\u30c8\u3068\u63a2\u7d22\u30ec\u30dd\u30fc\u30c8\u306f\u3001\u3069\u3061\u3089\u3082GA4\u3067\u5229\u7528\u3067\u304d\u308b\u30ec\u30dd\u30fc\u30c8\u6a5f\u80fd\u3067\u3059\u304c\u3001\u6a5f\u80fd\u306e\u7528\u9014\u30fb\u76ee\u7684\u306b\u9055\u3044\u304c\u3042\u308a\u307e\u3059\u3002<\/span><\/p><p>\u30a4\u30d9\u30f3\u30c8\u30ec\u30dd\u30fc\u30c8\u306f\u3001\u30a4\u30d9\u30f3\u30c8\u306e\u57fa\u672c\u7684\u306a\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3092\u6982\u89b3\u3059\u308b\u305f\u3081\u306b\u30c7\u30b6\u30a4\u30f3\u3055\u308c\u3066\u304a\u308a\u3001\u7279\u5b9a\u306e\u6307\u6a19\u3084\u30c7\u30a3\u30e1\u30f3\u30b7\u30e7\u30f3\u306b\u57fa\u3065\u3044\u3066\u30c7\u30fc\u30bf\u3092\u63d0\u793a\u3057\u307e\u3059\u3002\u3053\u308c\u306b\u5bfe\u3057\u3066\u3001\u63a2\u7d22\u30ec\u30dd\u30fc\u30c8\u306f\u30e6\u30fc\u30b6\u30fc\u304c\u5206\u6790\u306e\u67d4\u8edf\u6027\u3092\u6301\u3061\u3001\u81ea\u5206\u306e\u30cb\u30fc\u30ba\u306b\u5408\u308f\u305b\u3066\u6307\u6a19\u3084\u30c7\u30a3\u30e1\u30f3\u30b7\u30e7\u30f3\u3092\u81ea\u7531\u306b\u7d44\u307f\u5408\u308f\u305b\u3089\u308c\u308b\u9ad8\u5ea6\u306a\u5206\u6790\u30c4\u30fc\u30eb\u3067\u3059\u3002<\/p><p>\u63a2\u7d22\u30ec\u30dd\u30fc\u30c8\u3067\u306f\u3001\u30c7\u30fc\u30bf\u306e\u8996\u899a\u5316\u65b9\u6cd5\u3082\u591a\u69d8\u3067\u3001\u8868\u3060\u3051\u3067\u306a\u304f\u30b0\u30e9\u30d5\u3084\u5730\u56f3\u3068\u3044\u3063\u305f\u5f62\u5f0f\u3067\u60c5\u5831\u3092\u8868\u793a\u3059\u308b\u3053\u3068\u304c\u53ef\u80fd\u3067\u3059\u3002\u30a4\u30d9\u30f3\u30c8\u30ec\u30dd\u30fc\u30c8\u304c\u5168\u30a4\u30d9\u30f3\u30c8\u306e\u6982\u7565\u3092\u6349\u3048\u308b\u306e\u306b\u5bfe\u3057\u3001\u63a2\u7d22\u30ec\u30dd\u30fc\u30c8\u306f\u7279\u5b9a\u306e\u5206\u6790\u76ee\u7684\u306b\u5408\u308f\u305b\u3066\u7d30\u304b\u3044\u6d1e\u5bdf\u3092\u5f97\u3089\u308c\u307e\u3059\u3002<\/p><\/div><h2 class=\"tt1\"><span class=\"ez-toc-section\" id=\"6%E3%82%AB%E3%82%B9%E3%82%BF%E3%83%A0%E3%82%A4%E3%83%99%E3%83%B3%E3%83%88%E3%81%8C%E8%A1%A8%E7%A4%BA%E3%81%95%E3%82%8C%E3%81%AA%E3%81%84%E5%8E%9F%E5%9B%A0%E3%81%A8%E5%AF%BE%E5%87%A6%E6%B3%95\"><\/span>6.\u30ab\u30b9\u30bf\u30e0\u30a4\u30d9\u30f3\u30c8\u304c\u8868\u793a\u3055\u308c\u306a\u3044\u539f\u56e0\u3068\u5bfe\u51e6\u6cd5<span class=\"ez-toc-section-end\"><\/span><\/h2> <div class=\"banner\"><img decoding=\"async\" src=\"https:\/\/grannet.co.jp\/column\/wp-content\/uploads\/2024\/04\/img_ga4-custom-events6.jpg\" alt=\"\u30ab\u30b9\u30bf\u30e0\u30a4\u30d9\u30f3\u30c8\u304c\u8868\u793a\u3055\u308c\u306a\u3044\u539f\u56e0\u3068\u5bfe\u51e6\u6cd5\"><\/div><div class=\"txtbox\"> <p>GA4\u3067\u8a2d\u5b9a\u3057\u305f\u30ab\u30b9\u30bf\u30e0\u30a4\u30d9\u30f3\u30c8\u304c\u3001\u671f\u5f85\u901a\u308a\u306b\u8868\u793a\u3055\u308c\u306a\u3044\u30b1\u30fc\u30b9\u306f\u73cd\u3057\u304f\u3042\u308a\u307e\u305b\u3093\u3002\u4ee5\u4e0b\u3067\u306f\u3001\u30ab\u30b9\u30bf\u30e0\u30a4\u30d9\u30f3\u30c8\u304c\u8868\u793a\u3055\u308c\u306a\u30444\u3064\u306e\u4e00\u822c\u7684\u306a\u539f\u56e0\u3068\u3001\u305d\u308c\u3089\u3092\u89e3\u6c7a\u3059\u308b\u305f\u3081\u306e\u5bfe\u51e6\u6cd5\u3092\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p><\/div><h3 class=\"tt2\"><span class=\"ez-toc-section\" id=\"6-1%E8%A8%88%E6%B8%AC%E3%82%BF%E3%82%B0%E3%81%8C%E9%96%93%E9%81%95%E3%81%A3%E3%81%A6%E3%81%84%E3%82%8B\"><\/span>6-1.\u8a08\u6e2c\u30bf\u30b0\u304c\u9593\u9055\u3063\u3066\u3044\u308b<span class=\"ez-toc-section-end\"><\/span><\/h3> <div class=\"txtbox\"> <p>GA4\u306b\u304a\u3044\u3066\u30ab\u30b9\u30bf\u30e0\u30a4\u30d9\u30f3\u30c8\u304c\u8868\u793a\u3055\u308c\u306a\u3044\u5834\u5408\u3001\u305d\u306e\u539f\u56e0\u306e1\u3064\u3068\u3057\u3066\u8a08\u6e2c\u30bf\u30b0\u306e\u8aa4\u308a\u304c\u6319\u3052\u3089\u308c\u307e\u3059\u3002<span class=\"txt_bold txt_red\">GA4\u3078\u306e\u79fb\u884c\u3084\u8a2d\u5b9a\u5909\u66f4\u6642\u306b\u3001\u8a08\u6e2c\u30bf\u30b0\u306e\u8a2d\u5b9a\u30df\u30b9\u306f\u7279\u306b\u767a\u751f\u3057\u3084\u3059\u3044\u554f\u984c\u3067\u3059\u3002<\/span>\u8a08\u6e2c\u30bf\u30b0\u304c\u6b63\u78ba\u3067\u306a\u3051\u308c\u3070\u3001\u671f\u5f85\u3059\u308b\u30c7\u30fc\u30bf\u306e\u53ce\u96c6\u304c\u884c\u308f\u308c\u306a\u3044\u305f\u3081\u3001\u30a4\u30d9\u30f3\u30c8\u304cGA4\u3067\u6b63\u3057\u304f\u8ffd\u8de1\u3055\u308c\u306a\u3044\u3001\u3042\u308b\u3044\u306f\u5168\u304f\u8868\u793a\u3055\u308c\u306a\u3044\u3068\u3044\u3046\u4e8b\u614b\u306b\u81f3\u308a\u307e\u3059\u3002<\/p><p>\u307e\u305a\u4f7f\u7528\u3057\u3066\u3044\u308b\u30bf\u30b0\u304cGA4\u306b\u5bfe\u5fdc\u3057\u3066\u3044\u308b\u6b63\u3057\u3044\u3082\u306e\u3067\u3042\u308b\u304b\u3092\u78ba\u8a8d\u3057\u3001\u8a2d\u5b9a\u3055\u308c\u3066\u3044\u308b\u30bf\u30b0\u306e\u30b9\u30af\u30ea\u30d7\u30c8\u306b\u8aa4\u308a\u304c\u306a\u3044\u304b\u3092\u691c\u8a3c\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p><p><span class=\"txt_bold\">GTM\u3092\u4ecb\u3057\u3066\u30bf\u30b0\u3092\u7ba1\u7406\u3057\u3066\u3044\u308b\u5834\u5408\u306f\u3001\u516c\u958b\u30d7\u30ed\u30bb\u30b9\u304c\u9069\u5207\u306b\u5b8c\u4e86\u3057\u3066\u3044\u308b\u304b\u3082\u78ba\u8a8d\u3057\u3066\u304f\u3060\u3055\u3044\u3002<\/span>\u30bf\u30b0\u306e\u8a2d\u5b9a\u5f8c\u306b\u5373\u5ea7\u306b\u53cd\u6620\u3055\u308c\u308b\u308f\u3051\u3067\u306f\u306a\u3044\u305f\u3081\u3001\u5c11\u3057\u6642\u9593\u3092\u7f6e\u3044\u3066\u304b\u3089\u30c7\u30fc\u30bf\u304c\u53ce\u96c6\u3055\u308c\u3066\u3044\u308b\u304b\u3092\u518d\u78ba\u8a8d\u3057\u307e\u3057\u3087\u3046\u3002<\/p><\/div><h3 class=\"tt2\"><span class=\"ez-toc-section\" id=\"6-2%E3%83%87%E3%83%BC%E3%82%BF%E3%81%AE%E3%81%97%E3%81%8D%E3%81%84%E5%80%A4%E3%81%8C%E9%81%A9%E7%94%A8%E3%81%95%E3%82%8C%E3%81%A6%E3%81%84%E3%82%8B\"><\/span>6-2.\u30c7\u30fc\u30bf\u306e\u3057\u304d\u3044\u5024\u304c\u9069\u7528\u3055\u308c\u3066\u3044\u308b<span class=\"ez-toc-section-end\"><\/span><\/h3> <div class=\"txtbox\"> <p>GA4\u306b\u304a\u3051\u308b\u30ab\u30b9\u30bf\u30e0\u30a4\u30d9\u30f3\u30c8\u304c\u8868\u793a\u3055\u308c\u306a\u3044\u5834\u5408\u3001\u30c7\u30fc\u30bf\u306e\u3057\u304d\u3044\u5024\u304c\u9069\u7528\u3055\u308c\u3066\u3044\u308b\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002<span class=\"txt_bold txt_red\">\u3057\u304d\u3044\u5024\u3068\u306f\u3001\u30ec\u30dd\u30fc\u30c8\u3084\u30c7\u30fc\u30bf\u63a2\u7d22\u3092\u95b2\u89a7\u3059\u308b\u969b\u306b\u3001\u500b\u5225\u306e\u30e6\u30fc\u30b6\u30fc\u3092\u7279\u5b9a\u3067\u304d\u306a\u3044\u3088\u3046\u306b\u3059\u308b\u305f\u3081\u306e\u3082\u306e\u3067\u3059\u3002<\/span>\u53b3\u5bc6\u306b\u8a00\u3046\u3068\u3001\u3057\u304d\u3044\u5024\u3068\u306f\u3001\u3042\u308b\u73fe\u8c61\u304c\u8d77\u3053\u308b\u5883\u754c\u3068\u306a\u308b\u5024\u306e\u3053\u3068\u3092\u6307\u3057\u307e\u3059\u3002<\/p><p class=\"mb0\">Google 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\u30c7\u30fc\u30bf\u306e\u3057\u304d\u3044\u5024\u306b\u3064\u3044\u3066<\/a><\/cite><\/small><\/p><p>\u3057\u304d\u3044\u5024\u306e\u554f\u984c\u306b\u5bfe\u51e6\u3059\u308b\u305f\u3081\u306b\u306f\u3001\u300c\u30c7\u30fc\u30bf\u96c6\u8a08\u306e\u671f\u9593\u3092\u8abf\u6574\u3059\u308b\u300d\u300c\u30c7\u30fc\u30bf\u306e\u30bb\u30b0\u30e1\u30f3\u30c8\u3092\u518d\u5b9a\u7fa9\u3059\u308b\u300d\u306a\u3069\u306e\u624b\u6cd5\u304c\u8003\u3048\u3089\u308c\u307e\u3059\u3002\u3057\u304b\u3057\u3001\u3057\u304d\u3044\u5024\u306e\u5177\u4f53\u7684\u306a\u9069\u7528\u57fa\u6e96\u306f\u516c\u958b\u3055\u308c\u3066\u304a\u3089\u305a\u3001\u76f4\u63a5\u306e\u89e3\u6c7a\u7b56\u3092\u898b\u3064\u3051\u308b\u306e\u306f\u56f0\u96e3\u3067\u3059\u3002<\/p><p>\u305d\u306e\u305f\u3081\u3001<span 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<p>IP\u30a2\u30c9\u30ec\u30b9\u3068\u306f\u3001\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u306b\u63a5\u7d9a\u3055\u308c\u305f\u6a5f\u5668\u306b\u5272\u308a\u5f53\u3066\u3089\u308c\u308b\u756a\u53f7\u3067\u3059\u3002\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u4e0a\u306e\u4f4f\u6240\u306e\u3088\u3046\u306a\u5f79\u5272\u3092\u679c\u305f\u3057\u3001\u30c7\u30fc\u30bf\u9001\u4fe1\u3084\u53d7\u4fe1\u306e\u969b\u306b\u901a\u4fe1\u76f8\u624b\u3092\u7279\u5b9a\u3059\u308b\u305f\u3081\u306b\u4f7f\u7528\u3055\u308c\u307e\u3059\u3002<span class=\"txt_bold txt_red\">IP\u30a2\u30c9\u30ec\u30b9\u9664\u5916<\/span>\u306f\u3001\u5185\u90e8\u304b\u3089\u306e\u30a2\u30af\u30bb\u30b9\u3092\u5206\u6790\u7d50\u679c\u304b\u3089\u6392\u9664\u3057\u30c7\u30fc\u30bf\u306e\u7cbe\u5ea6\u3092\u9ad8\u3081\u308b\u305f\u3081\u306b\u3001\u3088\u304f\u4f7f\u308f\u308c\u308b\u624b\u6cd5\u3067\u3059\u3002<\/p><p>GA4\u3067\u30ab\u30b9\u30bf\u30e0\u30a4\u30d9\u30f3\u30c8\u304c\u8868\u793a\u3055\u308c\u306a\u3044\u4e00\u56e0\u3068\u3057\u3066\u3001IP\u30a2\u30c9\u30ec\u30b9\u306e\u9664\u5916\u8a2d\u5b9a\u304c\u884c\u308f\u308c\u3066\u3044\u308b\u5834\u5408\u304c\u3042\u308a\u307e\u3059\u3002\u4f8b\u3048\u3070\u3001<span 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