{"id":10835,"date":"2024-04-11T18:00:40","date_gmt":"2024-04-11T09:00:40","guid":{"rendered":"https:\/\/service.grannet.co.jp\/blog\/?p=10835"},"modified":"2024-07-17T17:17:42","modified_gmt":"2024-07-17T08:17:42","slug":"ga4-engagement-rate","status":"publish","type":"post","link":"https:\/\/grannet.co.jp\/column\/ga4-engagement-rate\/","title":{"rendered":"GA4\u306e\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u7387\u306f\u3069\u3053\u3067\u898b\u308b\uff1f\u30da\u30fc\u30b8\u3054\u3068\u306e\u30ec\u30dd\u30fc\u30c8\u306e\u898b\u65b9"},"content":{"rendered":"<div class=\"column_wrap\">\r\n<div 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title=\"1.GA4\u306b\u304a\u3051\u308b4\u3064\u306e\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u6307\u6a19\u306e\u5b9a\u7fa9\">1.GA4\u306b\u304a\u3051\u308b4\u3064\u306e\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u6307\u6a19\u306e\u5b9a\u7fa9<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/grannet.co.jp\/column\/ga4-engagement-rate\/#1-1%E3%82%A8%E3%83%B3%E3%82%B2%E3%83%BC%E3%82%B8%E3%81%AE%E3%81%82%E3%81%A3%E3%81%9F%E3%82%BB%E3%83%83%E3%82%B7%E3%83%A7%E3%83%B3%E6%95%B0\" title=\"1-1.\u30a8\u30f3\u30b2\u30fc\u30b8\u306e\u3042\u3063\u305f\u30bb\u30c3\u30b7\u30e7\u30f3\u6570\">1-1.\u30a8\u30f3\u30b2\u30fc\u30b8\u306e\u3042\u3063\u305f\u30bb\u30c3\u30b7\u30e7\u30f3\u6570<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/grannet.co.jp\/column\/ga4-engagement-rate\/#1-2%E3%82%A8%E3%83%B3%E3%82%B2%E3%83%BC%E3%82%B8%E3%83%A1%E3%83%B3%E3%83%88%E7%8E%87\" title=\"1-2.\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u7387\">1-2.\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u7387<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/grannet.co.jp\/column\/ga4-engagement-rate\/#1-3%E3%82%A8%E3%83%B3%E3%82%B2%E3%83%BC%E3%82%B8%E3%81%AE%E3%81%82%E3%81%A3%E3%81%9F%E3%82%BB%E3%83%83%E3%82%B7%E3%83%A7%E3%83%B3%E6%95%B0%EF%BC%881%E3%83%A6%E3%83%BC%E3%82%B6%E3%83%BC%E3%81%82%E3%81%9F%E3%82%8A%EF%BC%89\" title=\"1-3.\u30a8\u30f3\u30b2\u30fc\u30b8\u306e\u3042\u3063\u305f\u30bb\u30c3\u30b7\u30e7\u30f3\u6570\uff081\u30e6\u30fc\u30b6\u30fc\u3042\u305f\u308a\uff09\">1-3.\u30a8\u30f3\u30b2\u30fc\u30b8\u306e\u3042\u3063\u305f\u30bb\u30c3\u30b7\u30e7\u30f3\u6570\uff081\u30e6\u30fc\u30b6\u30fc\u3042\u305f\u308a\uff09<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/grannet.co.jp\/column\/ga4-engagement-rate\/#1-4%E5%B9%B3%E5%9D%87%E3%82%A8%E3%83%B3%E3%82%B2%E3%83%BC%E3%82%B8%E3%83%A1%E3%83%B3%E3%83%88%E6%99%82%E9%96%93\" title=\"1-4.\u5e73\u5747\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u6642\u9593\">1-4.\u5e73\u5747\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u6642\u9593<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/grannet.co.jp\/column\/ga4-engagement-rate\/#2%E3%82%A8%E3%83%B3%E3%82%B2%E3%83%BC%E3%82%B8%E3%83%A1%E3%83%B3%E3%83%88%E7%8E%87%E3%81%AFGA4%E3%81%AE%E3%81%A9%E3%81%93%E3%82%92%E7%A2%BA%E8%AA%8D%E3%81%99%E3%82%8C%E3%81%B0%E3%82%88%E3%81%84%EF%BC%9F\" title=\"2.\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u7387\u306fGA4\u306e\u3069\u3053\u3092\u78ba\u8a8d\u3059\u308c\u3070\u3088\u3044\uff1f\">2.\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u7387\u306fGA4\u306e\u3069\u3053\u3092\u78ba\u8a8d\u3059\u308c\u3070\u3088\u3044\uff1f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/grannet.co.jp\/column\/ga4-engagement-rate\/#3%E3%83%9A%E3%83%BC%E3%82%B8%E3%81%94%E3%81%A8%E3%81%AE%E3%82%A8%E3%83%B3%E3%82%B2%E3%83%BC%E3%82%B8%E3%83%A1%E3%83%B3%E3%83%88%E7%8E%87%E3%81%AE%E8%A6%8B%E6%96%B9\" title=\"3.\u30da\u30fc\u30b8\u3054\u3068\u306e\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u7387\u306e\u898b\u65b9\">3.\u30da\u30fc\u30b8\u3054\u3068\u306e\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u7387\u306e\u898b\u65b9<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/grannet.co.jp\/column\/ga4-engagement-rate\/#3-1%E6%A8%99%E6%BA%96%E3%83%AC%E3%83%9D%E3%83%BC%E3%83%88%E3%81%A7%E3%81%AE%E8%A6%8B%E6%96%B9\" title=\"3-1.\u6a19\u6e96\u30ec\u30dd\u30fc\u30c8\u3067\u306e\u898b\u65b9\">3-1.\u6a19\u6e96\u30ec\u30dd\u30fc\u30c8\u3067\u306e\u898b\u65b9<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/grannet.co.jp\/column\/ga4-engagement-rate\/#3-2%E6%8E%A2%E7%B4%A2%E3%83%AC%E3%83%9D%E3%83%BC%E3%83%88%E3%81%A7%E3%81%AE%E8%A6%8B%E6%96%B9\" title=\"3-2.\u63a2\u7d22\u30ec\u30dd\u30fc\u30c8\u3067\u306e\u898b\u65b9\">3-2.\u63a2\u7d22\u30ec\u30dd\u30fc\u30c8\u3067\u306e\u898b\u65b9<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/grannet.co.jp\/column\/ga4-engagement-rate\/#4GA4%E3%81%AE%E3%82%A8%E3%83%B3%E3%82%B2%E3%83%BC%E3%82%B8%E3%83%A1%E3%83%B3%E3%83%88%E7%8E%87%E3%81%A8%E7%9B%B4%E5%B8%B0%E7%8E%87%E3%81%AE%E9%96%A2%E4%BF%82%E3%83%BB%E9%81%95%E3%81%84%E3%81%AB%E3%81%A4%E3%81%84%E3%81%A6\" title=\"4.GA4\u306e\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u7387\u3068\u76f4\u5e30\u7387\u306e\u95a2\u4fc2\u30fb\u9055\u3044\u306b\u3064\u3044\u3066\">4.GA4\u306e\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u7387\u3068\u76f4\u5e30\u7387\u306e\u95a2\u4fc2\u30fb\u9055\u3044\u306b\u3064\u3044\u3066<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/grannet.co.jp\/column\/ga4-engagement-rate\/#%E3%81%BE%E3%81%A8%E3%82%81\" title=\"\u307e\u3068\u3081\">\u307e\u3068\u3081<\/a><\/li><\/ul><\/nav><\/div>\n\r\n\r\n\r\n\r\n<h2 class=\"tt1\"><span class=\"ez-toc-section\" id=\"1GA4%E3%81%AB%E3%81%8A%E3%81%91%E3%82%8B4%E3%81%A4%E3%81%AE%E3%82%A8%E3%83%B3%E3%82%B2%E3%83%BC%E3%82%B8%E3%83%A1%E3%83%B3%E3%83%88%E6%8C%87%E6%A8%99%E3%81%AE%E5%AE%9A%E7%BE%A9\"><\/span>1.GA4\u306b\u304a\u3051\u308b4\u3064\u306e\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u6307\u6a19\u306e\u5b9a\u7fa9<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n<div class=\"banner\"><img decoding=\"async\" src=\"https:\/\/grannet.co.jp\/column\/wp-content\/uploads\/2024\/04\/img-ga4-engagement-rate1.jpg\" alt=\"GA4\u306b\u304a\u3051\u308b4\u3064\u306e\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u6307\u6a19\u306e\u5b9a\u7fa9\" \/><\/div>\r\n<div class=\"txtbox\">\r\n<p>GA4\u306b\u304a\u3051\u308b\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u306f\u3001\u4ee5\u4e0b\u306b\u6319\u3052\u308b4\u3064\u306e\u6307\u6a19\u3067\u69cb\u6210\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\r\n<div class=\"borderbox mb2em\">\r\n<ul class=\"list_dot\">\r\n\t<li>\u30a8\u30f3\u30b2\u30fc\u30b8\u306e\u3042\u3063\u305f\u30bb\u30c3\u30b7\u30e7\u30f3\u6570<\/li>\r\n\t<li>\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u7387<\/li>\r\n\t<li>\u30a8\u30f3\u30b2\u30fc\u30b8\u306e\u3042\u3063\u305f\u30bb\u30c3\u30b7\u30e7\u30f3\u6570\uff081\u30e6\u30fc\u30b6\u30fc\u3042\u305f\u308a\uff09<\/li>\r\n\t<li>\u5e73\u5747\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u6642\u9593<\/li>\r\n<\/ul>\r\n<\/div>\r\n<p>\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3068\u306f\u3001UA\u306e\u300c\u76f4\u5e30\u7387\u300d\u3084\u300c\u96e2\u8131\u7387\u300d\u306b\u4ee3\u308f\u3063\u3066GA4\u304b\u3089\u8ffd\u52a0\u3055\u308c\u305f\u65b0\u3057\u3044\u6307\u6a19\u3067\u3059\u3002Web\u30b5\u30a4\u30c8\u4e0a\u3067\u306e\u30e6\u30fc\u30b6\u30fc\u884c\u52d5\u3092\u5206\u6790\u3059\u308b\u305f\u3081\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002<\/p>\r\n<p>\u3053\u3053\u304b\u3089\u306f\u3001\u305d\u308c\u305e\u308c\u306e\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u6307\u6a19\u306e\u5b9a\u7fa9\u3084\u8a08\u7b97\u65b9\u6cd5\u3092\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>\r\n<\/div>\r\n\r\n\r\n<a class=\"cta-seo\"><picture>\n  <source media=\"(min-width: 768px)\" srcset=\"https:\/\/grannet.co.jp\/column\/wp-content\/themes\/tennara\/img\/bnr-cta-seo.jpg\"><img src=\"https:\/\/grannet.co.jp\/column\/wp-content\/themes\/tennara\/img\/bnr-cta-seo-sp.jpg\" alt=\"\u5229\u76ca\u304c\u51fa\u308bSEO\u5bfe\u7b56\u3092\u3057\u3088\u3046\uff01\uff5e\u6bce\u6708100\u793e\u306e\u4e2d\u5c0f\u4f01\u696d\u304c\u7533\u3057\u8fbc\u307f\uff5e\"><\/picture><\/a>\r\n\r\n\r\n<h3 class=\"tt2\"><span class=\"ez-toc-section\" id=\"1-1%E3%82%A8%E3%83%B3%E3%82%B2%E3%83%BC%E3%82%B8%E3%81%AE%E3%81%82%E3%81%A3%E3%81%9F%E3%82%BB%E3%83%83%E3%82%B7%E3%83%A7%E3%83%B3%E6%95%B0\"><\/span>1-1.\u30a8\u30f3\u30b2\u30fc\u30b8\u306e\u3042\u3063\u305f\u30bb\u30c3\u30b7\u30e7\u30f3\u6570<span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n<div class=\"txtbox\">\r\n<p>\u30a8\u30f3\u30b2\u30fc\u30b8\u306e\u3042\u3063\u305f\u30bb\u30c3\u30b7\u30e7\u30f3\u6570\u306e\u5b9a\u7fa9\u306f\u3001\u4ee5\u4e0b\u306e\u901a\u308a\u3067\u3059\u3002<\/p>\r\n<div class=\"borderbox mb2em\">\r\n<ul class=\"list_dot\">\r\n\t<li>10\u79d2\u3092\u8d85\u3048\u3066\u7d99\u7d9a\u3057\u305f\u30bb\u30c3\u30b7\u30e7\u30f3\u306e\u6570<\/li>\r\n\t<li>\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3 \u30a4\u30d9\u30f3\u30c8\u304c\u767a\u751f\u3057\u305f\u30bb\u30c3\u30b7\u30e7\u30f3\u306e\u6570<\/li>\r\n\t<li>2\u56de\u4ee5\u4e0a\u306e\u30b9\u30af\u30ea\u30fc\u30f3\u30d3\u30e5\u30fc\u3082\u3057\u304f\u306f\u30da\u30fc\u30b8\u30d3\u30e5\u30fc\u304c\u767a\u751f\u3057\u305f\u30bb\u30c3\u30b7\u30e7\u30f3\u306e\u6570<\/li>\r\n<\/ul>\r\n<\/div>\r\n<p>GA4\u3067\u306f\u300c\u3057\u3063\u304b\u308a\u3068\u30da\u30fc\u30b8\u304c\u8aad\u307e\u308c\u305f\u304b\u300d\u300c\u3069\u306e\u7a0b\u5ea6\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u3084\u7533\u3057\u8fbc\u307f\u306a\u3069\u304c\u884c\u308f\u308c\u305f\u304b\u300d\u300c\u8907\u6570\u30da\u30fc\u30b8\u3092\u8a2a\u554f\u3057\u305f\u30e6\u30fc\u30b6\u30fc\u6570\u306f\u3069\u306e\u304f\u3089\u3044\u304b\u300d\u306a\u3069\u3092\u3072\u3068\u76ee\u3067\u30c1\u30a7\u30c3\u30af\u3067\u304d\u307e\u3059\u3002<span class=\"txt_bold txt_red\">\u76f4\u5e30\u7387\u3084\u96e2\u8131\u7387\u306a\u3069\u306e\u60c5\u5831\u3092\u3082\u3068\u306b\u3001\u30e6\u30fc\u30b6\u30fc\u4f53\u9a13\u306e\u6e80\u8db3\u5ea6\u3092\u63a8\u6e2c\u3059\u308b\u3057\u304b\u306a\u304b\u3063\u305fUA\u3068\u6bd4\u3079\u3066\u3001\u3088\u308a\u6b63\u78ba\u306a\u30e6\u30fc\u30b6\u30fc\u5206\u6790\u304c\u53ef\u80fd<\/span>\u3067\u3059\u3002<\/p>\r\n<\/div>\r\n<h3 class=\"tt2\"><span class=\"ez-toc-section\" id=\"1-2%E3%82%A8%E3%83%B3%E3%82%B2%E3%83%BC%E3%82%B8%E3%83%A1%E3%83%B3%E3%83%88%E7%8E%87\"><\/span>1-2.\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u7387<span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n<div class=\"txtbox\">\r\n<p>\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u7387\u3068\u306f\u3001\u30a8\u30f3\u30b2\u30fc\u30b8\u306e\u3042\u3063\u305f\u30bb\u30c3\u30b7\u30e7\u30f3\u306e\u5272\u5408\u3092\u6307\u3057\u307e\u3059\u3002<\/p>\r\n<div class=\"borderbox mb2em\">\r\n<p>\u30a8\u30f3\u30b2\u30fc\u30b8\u306e\u3042\u3063\u305f\u30bb\u30c3\u30b7\u30e7\u30f3\u306e\u5272\u5408\uff08\u30a8\u30f3\u30b2\u30fc\u30b8\u306e\u3042\u3063\u305f\u30bb\u30c3\u30b7\u30e7\u30f3\u6570\u3092\u30bb\u30c3\u30b7\u30e7\u30f3\u6570\u3067\u5272\u3063\u305f\u5024\uff09<\/p>\r\n<\/div>\r\n<p>\u3059\u3079\u3066\u306e\u30bb\u30c3\u30b7\u30e7\u30f3\u306e\u4e2d\u3067<span class=\"txt_bold\">\u300c\u30e6\u30fc\u30b6\u30fc\u304b\u3089\u8208\u5473\u3092\u6301\u3063\u3066\u3082\u3089\u3048\u305f\u306e\u306f\u3069\u306e\u7a0b\u5ea6\u304b\u300d\u300c\u30d3\u30b8\u30cd\u30b9\u306b\u3064\u306a\u304c\u308a\u305d\u3046\u306a\u30bb\u30c3\u30b7\u30e7\u30f3\u306f\u3069\u306e\u7a0b\u5ea6\u304b\u300d<\/span>\u3068\u3044\u3063\u305f\u60c5\u5831\u3092\u8aad\u307f\u53d6\u308c\u307e\u3059\u3002<\/p>\r\n<\/div>\r\n<h3 class=\"tt2\"><span class=\"ez-toc-section\" id=\"1-3%E3%82%A8%E3%83%B3%E3%82%B2%E3%83%BC%E3%82%B8%E3%81%AE%E3%81%82%E3%81%A3%E3%81%9F%E3%82%BB%E3%83%83%E3%82%B7%E3%83%A7%E3%83%B3%E6%95%B0%EF%BC%881%E3%83%A6%E3%83%BC%E3%82%B6%E3%83%BC%E3%81%82%E3%81%9F%E3%82%8A%EF%BC%89\"><\/span>1-3.\u30a8\u30f3\u30b2\u30fc\u30b8\u306e\u3042\u3063\u305f\u30bb\u30c3\u30b7\u30e7\u30f3\u6570\uff081\u30e6\u30fc\u30b6\u30fc\u3042\u305f\u308a\uff09<span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n<div class=\"txtbox\">\r\n<p>\u30a8\u30f3\u30b2\u30fc\u30b8\u306e\u3042\u3063\u305f\u30bb\u30c3\u30b7\u30e7\u30f3\u6570\uff081\u30e6\u30fc\u30b6\u30fc\u3042\u305f\u308a\uff09\u306f\u3001\u4ee5\u4e0b\u306e\u3088\u3046\u306b\u5b9a\u7fa9\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\r\n<div class=\"borderbox mb2em\">\r\n<p>\u30e6\u30fc\u30b6\u30fc\u3042\u305f\u308a\u306e\u30a8\u30f3\u30b2\u30fc\u30b8\u3055\u308c\u305f\u30bb\u30c3\u30b7\u30e7\u30f3\u6570\uff08\u30a8\u30f3\u30b2\u30fc\u30b8\u3055\u308c\u305f\u30bb\u30c3\u30b7\u30e7\u30f3\u6570\u3092\u30e6\u30fc\u30b6\u30fc\u6570\u3067\u5272\u3063\u305f\u6570\uff09<\/p>\r\n<\/div>\r\n<p><span class=\"txt_bold\">\u300cWeb\u30b5\u30a4\u30c8\u304c\u7a4d\u6975\u7684\u306b\u898b\u3089\u308c\u3066\u3044\u308b\u304b\u300d\u300cWeb\u30b5\u30a4\u30c8\u306b\u4fa1\u5024\u304c\u3042\u308b\u304b\u300d<\/span>\u306a\u3069\u3092\u63a8\u6e2c\u3059\u308b\u6307\u91dd\u306b\u306a\u308b\u305f\u3081\u3001Web\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u91cd\u8981\u3067\u3059\u3002Web\u30b5\u30a4\u30c8\u306e\u4e2d\u3067\u3001\u7279\u306b\u3069\u306e\u30da\u30fc\u30b8\u304c\u30e6\u30fc\u30b6\u30fc\u306e\u95a2\u5fc3\u3092\u3064\u304b\u3093\u3067\u3044\u308b\u304b\u3092\u5206\u6790\u3067\u304d\u307e\u3059\u3002<\/p>\r\n<\/div>\r\n<h3 class=\"tt2\"><span class=\"ez-toc-section\" id=\"1-4%E5%B9%B3%E5%9D%87%E3%82%A8%E3%83%B3%E3%82%B2%E3%83%BC%E3%82%B8%E3%83%A1%E3%83%B3%E3%83%88%E6%99%82%E9%96%93\"><\/span>1-4.\u5e73\u5747\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u6642\u9593<span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n<div class=\"txtbox\">\r\n<p>\u5e73\u5747\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u6642\u9593\u3068\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u3069\u306e\u304f\u3089\u3044Web\u30da\u30fc\u30b8\u3084\u30a2\u30d7\u30ea\u3092\u898b\u3066\u3044\u305f\u304b\u3092\u8868\u3059\u6307\u6a19\u3067\u3059\u3002<\/p>\r\n<div class=\"borderbox mb2em\">\r\n<ul class=\"list_dot\">\r\n\t<li>\u30a2\u30d7\u30ea\u306e\u5834\u5408:\u30d5\u30a9\u30a2\u30b0\u30e9\u30a6\u30f3\u30c9\u8868\u793a\u3055\u308c\u3066\u3044\u305f\u6642\u9593\u306e\u5e73\u5747\u5024<\/li>\r\n\t<li>Web\u30b5\u30a4\u30c8\u306e\u5834\u5408:\u30d6\u30e9\u30a6\u30b6\u4e0a\u3067\u30d5\u30a9\u30fc\u30ab\u30b9\u72b6\u614b\u306b\u3042\u3063\u305f\u6642\u9593\u306e\u5e73\u5747\u5024<\/li>\r\n<\/ul>\r\n<\/div>\r\n<p>\u30a2\u30d7\u30ea\u3067\u306f\u3001\u30da\u30fc\u30b8\u304c\u30d0\u30c3\u30af\u30b0\u30e9\u30a6\u30f3\u30c9\u3067\u306f\u306a\u304f\u3001\u753b\u9762\u306b\u8868\u793a\u3055\u308c\u3066\u3044\u305f\u6642\u9593\u3084\u64cd\u4f5c\u3055\u308c\u3066\u3044\u305f\u6642\u9593\u306e\u5e73\u5747\u5024\u304c\u7b97\u51fa\u3055\u308c\u307e\u3059\u3002Web\u30b5\u30a4\u30c8\u3067\u306f\u3001\u30a2\u30af\u30c6\u30a3\u30d6\u30a6\u30a3\u30f3\u30c9\u30a6\u3068\u3057\u3066\u30d6\u30e9\u30a6\u30b6\u306e\u6700\u524d\u9762\u306b\u8868\u793a\u3055\u308c\u3066\u3044\u305f\u6642\u9593\u3084\u3001\u64cd\u4f5c\u3055\u308c\u3066\u3044\u305f\u6642\u9593\u306e\u5e73\u5747\u5024\u306e\u3053\u3068\u3067\u3059\u3002<\/p>\r\n<p>\u5e73\u5747\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u6642\u9593\u306f\u3001\u7dcf\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u6642\u9593\u3092\u30e6\u30fc\u30b6\u30fc\u6570\u3067\u5272\u3063\u3066\u7b97\u51fa\u3057\u307e\u3059\u3002<span class=\"txt_bold txt_red\">\u5e73\u5747\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u6642\u9593\u304c\u9577\u3044\u307b\u3069\u3001\u305d\u306e\u30da\u30fc\u30b8\u306f\u30e6\u30fc\u30b6\u30fc\u304b\u3089\u4eba\u6c17\u304c\u3042\u308b<\/span>\u3068\u8a00\u3048\u307e\u3059\u3002\u53cd\u5bfe\u306b\u3001\u30da\u30fc\u30b8\u306b\u3068\u3069\u307e\u308b\u6642\u9593\u304c\u77ed\u3044\u5834\u5408\u306f\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u898b\u76f4\u3057\u3066\u8aad\u307f\u8fbc\u307f\u901f\u5ea6\u3092\u4e0a\u3052\u308b\u3068\u30b3\u30f3\u30d0\u30fc\u30b7\u30e7\u30f3\u7387\u304c\u4e0a\u304c\u308b\u30b1\u30fc\u30b9\u3082\u5c11\u306a\u304f\u3042\u308a\u307e\u305b\u3093\u3002<\/p>\r\n<\/div>\r\n<h2 class=\"tt1\"><span class=\"ez-toc-section\" id=\"2%E3%82%A8%E3%83%B3%E3%82%B2%E3%83%BC%E3%82%B8%E3%83%A1%E3%83%B3%E3%83%88%E7%8E%87%E3%81%AFGA4%E3%81%AE%E3%81%A9%E3%81%93%E3%82%92%E7%A2%BA%E8%AA%8D%E3%81%99%E3%82%8C%E3%81%B0%E3%82%88%E3%81%84%EF%BC%9F\"><\/span>2.\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u7387\u306fGA4\u306e\u3069\u3053\u3092\u78ba\u8a8d\u3059\u308c\u3070\u3088\u3044\uff1f<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n<div class=\"banner\"><img decoding=\"async\" src=\"https:\/\/grannet.co.jp\/column\/wp-content\/uploads\/2024\/04\/img-ga4-engagement-rate2.jpg\" alt=\"\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u7387\u306fGA4\u306e\u3069\u3053\u3092\u78ba\u8a8d\u3059\u308c\u3070\u3088\u3044\uff1f\" \/><\/div>\r\n<div class=\"txtbox\">\r\n<p>GA4\u3067\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3092\u78ba\u8a8d\u3059\u308b\u65b9\u6cd5\u306f\u3001\u4ee5\u4e0b\u306e2\u901a\u308a\u3067\u3059\u3002\u3069\u3061\u3089\u306e\u65b9\u6cd5\u3067\u3082\u7c21\u5358\u306b\u8868\u793a\u3067\u304d\u308b\u305f\u3081\u3001\u3069\u3053\u3092\u898b\u308c\u3070\u3088\u3044\u304b\u5206\u304b\u3089\u306a\u3044\u65b9\u306f\u53c2\u8003\u306b\u3057\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\r\n<div class=\"listTab\">\r\n<table class=\"width100 mb2em\">\r\n<tbody>\r\n<tr>\r\n<th>\u3010\u30e6\u30fc\u30b6\u30fc\u7372\u5f97\u3011\u3067\u306e\u898b\u65b9<\/th>\r\n<\/tr>\r\n<tr>\r\n<td>GA4\u306e\u5de6\u5074\u3001\u30db\u30fc\u30e0\u306e1\u3064\u4e0b\u306b\u3042\u308b\u300c\u30ec\u30dd\u30fc\u30c8\u300d\u304b\u3089\u2192\u300c\u30e9\u30a4\u30d5\u30b5\u30a4\u30af\u30eb\u300d\u2192\u300c\u96c6\u5ba2\u300d\u2192\u300c\u30e6\u30fc\u30b6\u30fc\u7372\u5f97\u300d\u3092\u30af\u30ea\u30c3\u30af\u307e\u305f\u306f\u30bf\u30c3\u30d7<\/td>\r\n<\/tr>\r\n<\/tbody>\r\n<\/table>\r\n<\/div>\r\n<p>\u3053\u306e\u65b9\u6cd5\u3067\u30014\u3064\u306e\u30a8\u30f3\u30b2\u30fc\u30b8\u6307\u6a19\u306e\u3059\u3079\u3066\u3092\u4e00\u5ea6\u306b\u78ba\u8a8d\u3067\u304d\u307e\u3059\u3002<span class=\"txt_bold\">Organic Search\u3084Direct\u3001Referral\u306a\u3069\u3001\u30da\u30fc\u30b8\u3078\u306e\u30a2\u30af\u30bb\u30b9\u7d4c\u8def\u5225\u306b\u8868\u793a<\/span>\u3055\u308c\u307e\u3059\u3002\u305d\u306e\u305f\u3081\u3001\u30aa\u30fc\u30ac\u30cb\u30c3\u30af\u691c\u7d22\u3084\u307b\u304b\u306eWeb\u30b5\u30a4\u30c8\u304b\u3089\u306e\u30ea\u30f3\u30af\u306a\u3069\u3001\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u7387\u3068\u540c\u6642\u306b\u30c1\u30e3\u30cd\u30eb\u3092\u5206\u6790\u3057\u305f\u3044\u5834\u5408\u306b\u3082\u5f79\u7acb\u3066\u3089\u308c\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\r\n<div class=\"listTab\">\r\n<table class=\"width100 mb2em\">\r\n<tbody>\r\n<tr>\r\n<th>\u3010\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u306e\u6982\u8981\u3011\u3067\u306e\u898b\u65b9<\/th>\r\n<\/tr>\r\n<tr>\r\n<td>GA4\u306e\u5de6\u5074\u3001\u30db\u30fc\u30e0\u306e1\u3064\u4e0b\u306b\u3042\u308b\u300c\u30ec\u30dd\u30fc\u30c8\u300d\u304b\u3089\u2192\u300c\u30e9\u30a4\u30d5\u30b5\u30a4\u30af\u30eb\u300d\u2192\u300c\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u300d\u2192\u300c\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u306e\u6982\u8981\u300d\u3092\u30af\u30ea\u30c3\u30af\u307e\u305f\u306f\u30bf\u30c3\u30d7<\/td>\r\n<\/tr>\r\n<\/tbody>\r\n<\/table>\r\n<\/div>\r\n<p>4\u3064\u306e\u6307\u6a19\u306e\u3046\u3061\u3001\u5e73\u5747\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u6642\u9593\u3068\u30a8\u30f3\u30b2\u30fc\u30b8\u306e\u3042\u3063\u305f\u30bb\u30c3\u30b7\u30e7\u30f3\u6570\uff081\u30e6\u30fc\u30b6\u30fc\u3042\u305f\u308a\uff09\u3092\u8868\u793a\u3055\u305b\u308b\u898b\u65b9\u3067\u3059\u3002\u540c\u6642\u306b\u3001\u30bb\u30c3\u30b7\u30e7\u30f3\u3042\u305f\u308a\u306e\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u6642\u9593\u3092\u78ba\u8a8d\u3067\u304d\u308b\u305f\u3081\u3001<span class=\"txt_bold txt_red\">1\u56de\u306e\u30bb\u30c3\u30b7\u30e7\u30f3\u3042\u305f\u308a\u306e\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u6642\u9593\u3092\u5206\u6790\u3057\u305f\u3044\u3068\u304d\u306b\u3082\u304a\u3059\u3059\u3081<\/span>\u3057\u307e\u3059\u3002<\/p>\r\n<\/div>\r\n<h2 class=\"tt1\"><span class=\"ez-toc-section\" id=\"3%E3%83%9A%E3%83%BC%E3%82%B8%E3%81%94%E3%81%A8%E3%81%AE%E3%82%A8%E3%83%B3%E3%82%B2%E3%83%BC%E3%82%B8%E3%83%A1%E3%83%B3%E3%83%88%E7%8E%87%E3%81%AE%E8%A6%8B%E6%96%B9\"><\/span>3.\u30da\u30fc\u30b8\u3054\u3068\u306e\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u7387\u306e\u898b\u65b9<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n<div class=\"txtbox\">\r\n<p class=\"mb0\">GA4\u3067\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u6700\u521d\u306b\u8a2a\u554f\u3057\u305f\u30da\u30fc\u30b8\uff08\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8\uff09\u306e\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u7387\u3092\u8a08\u6e2c\u3067\u304d\u307e\u3059\u3002\u3053\u308c\u304b\u3089\u7d39\u4ecb\u3059\u308b\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u30d8\u30eb\u30d7\u306b\u3082\u8a18\u8f09\u3055\u308c\u305f\u65b9\u6cd5\u3067\u76f4\u5e30\u7387\u3082\u78ba\u8a8d\u3067\u304d\u308b\u305f\u3081\u3001\u6539\u5584\u3059\u3079\u304d\u30da\u30fc\u30b8\u3092\u63a2\u3057\u305f\u3044\u5834\u5408\u306b\u3082\u53c2\u8003\u306b\u3057\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\r\n<p class=\"text_right\"><small>\u51fa\u5178:<cite><a href=\"https:\/\/support.google.com\/analytics\/answer\/12195621?hl=ja\" target=\"_blank\" rel=\"noopener\">\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9 \u30d8\u30eb\u30d7\u300c[GA4] \u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u7387\u3068\u76f4\u5e30\u7387\u300d<\/a><\/cite><\/small><\/p>\r\n<\/div>\r\n<h3 class=\"tt2\"><span class=\"ez-toc-section\" id=\"3-1%E6%A8%99%E6%BA%96%E3%83%AC%E3%83%9D%E3%83%BC%E3%83%88%E3%81%A7%E3%81%AE%E8%A6%8B%E6%96%B9\"><\/span>3-1.\u6a19\u6e96\u30ec\u30dd\u30fc\u30c8\u3067\u306e\u898b\u65b9<span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n<div class=\"txtbox\">\r\n<p>\u6a19\u6e96\u30ec\u30dd\u30fc\u30c8\u3067\u3001\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8\u306e\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3092\u78ba\u8a8d\u3059\u308b\u65b9\u6cd5\u306f\u4ee5\u4e0b\u306e\u901a\u308a\u3067\u3059\u3002<\/p>\r\n<div class=\"listTab\">\r\n<table class=\"width100\">\r\n<tbody>\r\n<tr>\r\n<th class=\"width10\">1<\/th>\r\n<td class=\"width90\">\u5bfe\u8c61\u306e\u30d7\u30ed\u30d1\u30c6\u30a3\u3092\u9078\u3076<\/td>\r\n<\/tr>\r\n<tr>\r\n<th>2<\/th>\r\n<td>\u30e1\u30cb\u30e5\u30fc\u304b\u3089\u300c\u30ec\u30dd\u30fc\u30c8\u300d\u3092\u9078\u629e<\/td>\r\n<\/tr>\r\n<tr>\r\n<th>3<\/th>\r\n<td>\u300c\u30e9\u30a4\u30d5\u30b5\u30a4\u30af\u30eb\u300d\u2192\u300c\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u300d\u2192\u300c\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8\u300d<\/td>\r\n<\/tr>\r\n<\/tbody>\r\n<\/table>\r\n<\/div>\r\n<p>\u30c7\u30d5\u30a9\u30eb\u30c8\u3067\u306f\u3001\u30bb\u30c3\u30b7\u30e7\u30f3\u3084\u30e6\u30fc\u30b6\u30fc\u3001\u65b0\u898f\u30e6\u30fc\u30b6\u30fc\u6570\u306a\u30696\u3064\u306e\u6307\u6a19\u304c\u8868\u793a\u3055\u308c\u307e\u3059\u30022\u3064\u306e\u30c7\u30a3\u30e1\u30f3\u30b7\u30e7\u30f3\u3092\u4f7f\u3063\u3066\u3001\u3055\u3089\u306b\u8a73\u3057\u3044\u30c7\u30fc\u30bf\u3092\u96c6\u3081\u308b\u3053\u3068\u304c\u53ef\u80fd\u3067\u3059\u3002\u30c7\u30a3\u30e1\u30f3\u30b7\u30e7\u30f3\u3092\u5897\u3084\u3059\u5834\u5408\u306f\u3001\u8868\u306e\u5de6\u4e0a \u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8\u6a2a\u306b\u3042\u308b\u300c+\u300d\u304b\u3089\u5e0c\u671b\u3059\u308b\u3082\u306e\u3092\u9078\u3073\u307e\u3057\u3087\u3046\u3002<\/p>\r\n<p>\u76f4\u5e30\u7387\u3092\u78ba\u8a8d\u3059\u308b\u305f\u3081\u306b\u306f\u3001\u30ec\u30dd\u30fc\u30c8\u3092\u30ab\u30b9\u30bf\u30de\u30a4\u30ba\u3057\u306a\u3051\u308c\u3070\u306a\u308a\u307e\u305b\u3093\u3002\u30b0\u30e9\u30d5\u306e\u53f3\u4e0a\u306b\u3042\u308b\u300c\u30ec\u30dd\u30fc\u30c8\u3092\u30ab\u30b9\u30bf\u30de\u30a4\u30ba\u300d\u304b\u3089\u300c\u6307\u6a19\u300d\u2192\u300c\u76f4\u5e30\u7387\u300d\u3092\u9078\u3073\u307e\u3059\u3002\u6700\u5f8c\u306b\u300c\u9069\u7528\u300d\u3092\u30af\u30ea\u30c3\u30af\u307e\u305f\u306f\u30bf\u30c3\u30d7\u3067\u3001\u30ec\u30dd\u30fc\u30c8\u753b\u9762\u306b\u76f4\u5e30\u7387\u304c\u8ffd\u52a0\u3055\u308c\u307e\u3059\u3002\u540c\u3058\u624b\u9806\u3067\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u7387\u3082\u30ec\u30dd\u30fc\u30c8\u306b\u8ffd\u52a0\u53ef\u80fd\u3067\u3059\u3002<\/p>\r\n<p><span class=\"txt_bold\">\u5e38\u306b\u30da\u30fc\u30b8\u3054\u3068\u306e\u76f4\u5e30\u7387\u3084\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u7387\u3092\u8868\u793a\u3057\u305f\u3051\u308c\u3070\u3001\u30ab\u30b9\u30bf\u30de\u30a4\u30ba\u5f8c\u306b\u300c\u65b0\u3057\u3044\u30ec\u30dd\u30fc\u30c8\u3068\u3057\u3066\u4fdd\u5b58\u300d\u3057\u307e\u3057\u3087\u3046\u3002<\/span>\u30ec\u30dd\u30fc\u30c8\u306f\u3001\u30e1\u30cb\u30e5\u30fc\u306e\u300c\u30ec\u30dd\u30fc\u30c8\u300d\u2192\u300c\u30e9\u30a4\u30d6\u30e9\u30ea\u300d\u306b\u4fdd\u5b58\u3055\u308c\u307e\u3059\u3002<\/p>\r\n<\/div>\r\n<h3 class=\"tt2\"><span class=\"ez-toc-section\" id=\"3-2%E6%8E%A2%E7%B4%A2%E3%83%AC%E3%83%9D%E3%83%BC%E3%83%88%E3%81%A7%E3%81%AE%E8%A6%8B%E6%96%B9\"><\/span>3-2.\u63a2\u7d22\u30ec\u30dd\u30fc\u30c8\u3067\u306e\u898b\u65b9<span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n<div class=\"txtbox\">\r\n<p>\u63a2\u7d22\u30ec\u30dd\u30fc\u30c8\u304b\u3089\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8\u306e\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u7387\u3092\u78ba\u8a8d\u3059\u308b\u65b9\u6cd5\u306f\u3001\u4ee5\u4e0b\u306e\u901a\u308a\u3067\u3059\u3002<\/p>\r\n<div class=\"listTab\">\r\n<table class=\"width100\">\r\n<tbody>\r\n<tr>\r\n<th class=\"width10\">1<\/th>\r\n<td class=\"width90\">\u5bfe\u8c61\u306e\u30d7\u30ed\u30d1\u30c6\u30a3\u3092\u9078\u3076<\/td>\r\n<\/tr>\r\n<tr>\r\n<th>2<\/th>\r\n<td>\u30e1\u30cb\u30e5\u30fc\u304b\u3089\u300c\u63a2\u7d22\u300d\u3092\u9078\u629e<\/td>\r\n<\/tr>\r\n<tr>\r\n<th>3<\/th>\r\n<td>\u30c7\u30fc\u30bf\u63a2\u7d22\u304b\u3089\u300c\u7a7a\u767d\u300d\u3092\u9078\u629e<\/td>\r\n<\/tr>\r\n<tr>\r\n<th>4<\/th>\r\n<td>\u5909\u6570\u306e\u30c7\u30a3\u30e1\u30f3\u30b7\u30e7\u30f3\u3084\u6307\u6a19\u3092\u8a2d\u5b9a\u3059\u308b<\/td>\r\n<\/tr>\r\n<\/tbody>\r\n<\/table>\r\n<\/div>\r\n<p>\u63a2\u7d22\u30ec\u30dd\u30fc\u30c8\u3092\u4f7f\u3046\u3068\u3001\u3055\u307e\u3056\u307e\u306a\u6307\u6a19\u3084\u30c7\u30a3\u30e1\u30f3\u30b7\u30e7\u30f3\u304b\u3089\u3088\u308a\u8a73\u3057\u3044\u30c7\u30fc\u30bf\u3092\u53ce\u96c6\u3067\u304d\u307e\u3059\u3002\u8a2d\u5b9a\u306f\u3084\u3084\u8907\u96d1\u306a\u3082\u306e\u306e\u81ea\u7531\u5ea6\u304c\u9ad8\u3044\u305f\u3081\u3001<span class=\"txt_bold txt_red\">\u307e\u305a\u6a19\u6e96\u30ec\u30dd\u30fc\u30c8\u3067\u5927\u307e\u304b\u306b\u78ba\u8a8d\u3057\u3066\u3001\u8db3\u308a\u306a\u3044\u90e8\u5206\u3092\u63a2\u7d22\u30ec\u30dd\u30fc\u30c8\u3067\u88dc\u3046\u306e\u304c\u304a\u3059\u3059\u3081<\/span>\u3067\u3059\u3002<\/p>\r\n<p>\u63a2\u7d22\u30ec\u30dd\u30fc\u30c8\u3067\u3082\u3001\u6307\u6a19\u30ea\u30b9\u30c8\u306e\u300c\u76f4\u5e30\u7387\u300d\u306b\u30c1\u30a7\u30c3\u30af\u3092\u5165\u308c\u308b\u3053\u3068\u3067\u30da\u30fc\u30b8\u3054\u3068\u306e\u76f4\u5e30\u7387\u3092\u8868\u793a\u3067\u304d\u307e\u3059\u3002\u81a8\u5927\u306a\u6570\u306e\u6307\u6a19\u304c\u767b\u9332\u3055\u308c\u3066\u3044\u308b\u305f\u3081\u3001\u898b\u3064\u304b\u3089\u306a\u3044\u5834\u5408\u306b\u306f\u691c\u7d22\u3092\u304b\u3051\u307e\u3057\u3087\u3046\u3002<\/p>\r\n<\/div>\r\n<h2 class=\"tt1\"><span class=\"ez-toc-section\" id=\"4GA4%E3%81%AE%E3%82%A8%E3%83%B3%E3%82%B2%E3%83%BC%E3%82%B8%E3%83%A1%E3%83%B3%E3%83%88%E7%8E%87%E3%81%A8%E7%9B%B4%E5%B8%B0%E7%8E%87%E3%81%AE%E9%96%A2%E4%BF%82%E3%83%BB%E9%81%95%E3%81%84%E3%81%AB%E3%81%A4%E3%81%84%E3%81%A6\"><\/span>4.GA4\u306e\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u7387\u3068\u76f4\u5e30\u7387\u306e\u95a2\u4fc2\u30fb\u9055\u3044\u306b\u3064\u3044\u3066<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n<div class=\"banner\"><img decoding=\"async\" src=\"https:\/\/grannet.co.jp\/column\/wp-content\/uploads\/2024\/04\/img-ga4-engagement-rate4.jpg\" alt=\"GA4\u306e\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u7387\u3068\u76f4\u5e30\u7387\u306e\u95a2\u4fc2\u30fb\u9055\u3044\u306b\u3064\u3044\u3066\" \/><\/div>\r\n<div 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