{"id":10831,"date":"2024-04-11T17:52:11","date_gmt":"2024-04-11T08:52:11","guid":{"rendered":"https:\/\/service.grannet.co.jp\/blog\/?p=10831"},"modified":"2024-04-11T17:57:20","modified_gmt":"2024-04-11T08:57:20","slug":"ga4-ua-difference","status":"publish","type":"post","link":"https:\/\/grannet.co.jp\/column\/ga4-ua-difference\/","title":{"rendered":"GA4\u3068UA\u306e\u9055\u3044\u3092\u5206\u304b\u308a\u3084\u3059\u304f\u89e3\u8aac\uff01\u540c\u3058\u6307\u6a19\u3067\u6570\u5024\u304c\u9055\u3046\u7406\u7531"},"content":{"rendered":"<div class=\"column_wrap\"> <div class=\"txtbox\"> <p>Google\u304c\u63d0\u4f9b\u3059\u308b\u3001UA\u306b\u4ee3\u308f\u308b\u65b0\u305f\u306aWeb\u89e3\u6790\u30c4\u30fc\u30eb\u3068\u3057\u3066GA4\u304c\u3042\u308a\u307e\u3059\u3002UA\u304b\u3089\u306e\u79fb\u884c\u304c\u5b8c\u4e86\u3057\u305f\u3082\u306e\u306e\u3001GA4\u3068UA\u3067\u4e00\u4f53\u4f55\u304c\u9055\u3046\u306e\u304b\u3088\u304f\u5206\u304b\u3089\u306a\u3044\u65b9\u3082\u3044\u308b\u306e\u3067\u306f\u306a\u3044\u3067\u3057\u3087\u3046\u304b\u3002<\/p><p>\u5f53\u8a18\u4e8b\u3067\u306f\u3001GA4\u3068UA\u306e\u9055\u3044\u3068\u3057\u3066\u4f55\u304c\u3042\u308b\u306e\u304b\u89e3\u8aac\u3059\u308b\u3068\u3068\u3082\u306b\u3001GA4\u306b\u306a\u3063\u3066\u5ec3\u6b62\u30fb\u540d\u79f0\u5909\u66f4\u3055\u308c\u305f\u6307\u6a19\u30fb\u65b0\u305f\u306b\u8ffd\u52a0\u3055\u308c\u305f\u6307\u6a19\u306a\u3069\u3082\u7d39\u4ecb\u3057\u307e\u3059\u3002\u3055\u3089\u306bGA4\u3068UA\u3067\u540c\u3058\u6307\u6a19\u3067\u3082\u6570\u5024\u304c\u9055\u3046\u30b1\u30fc\u30b9\u3082\u3042\u308b\u305f\u3081\u3001\u77e5\u8b58\u3068\u3057\u3066\u3057\u3063\u304b\u308a\u3068\u982d\u306b\u5165\u308c\u3066\u304a\u304d\u307e\u3057\u3087\u3046\u3002<\/p><\/div><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_46 counter-hierarchy ez-toc-counter ez-toc-white ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\">\u76ee\u6b21<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"ez-toc-toggle-icon-1\"><label for=\"item-69e1c2f75d92a\" aria-label=\"Table of Content\"><span style=\"display: flex;align-items: center;width: 35px;height: 30px;justify-content: center;direction:ltr;\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" 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href=\"https:\/\/grannet.co.jp\/column\/ga4-ua-difference\/#1-1%E5%88%86%E6%9E%90%E8%BB%B8%E3%81%8C%E3%80%8C%E3%82%BB%E3%83%83%E3%82%B7%E3%83%A7%E3%83%B3%E3%80%8D%E3%81%8B%E3%82%89%E3%80%8C%E3%83%A6%E3%83%BC%E3%82%B6%E3%83%BC%E3%80%8D%E3%81%AB%E5%A4%89%E6%9B%B4\" title=\"1-1.\u5206\u6790\u8ef8\u304c\u300c\u30bb\u30c3\u30b7\u30e7\u30f3\u300d\u304b\u3089\u300c\u30e6\u30fc\u30b6\u30fc\u300d\u306b\u5909\u66f4\">1-1.\u5206\u6790\u8ef8\u304c\u300c\u30bb\u30c3\u30b7\u30e7\u30f3\u300d\u304b\u3089\u300c\u30e6\u30fc\u30b6\u30fc\u300d\u306b\u5909\u66f4<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/grannet.co.jp\/column\/ga4-ua-difference\/#1-2Google%E3%81%AE%E6%A9%9F%E6%A2%B0%E5%AD%A6%E7%BF%92%E3%83%A2%E3%83%87%E3%83%AB%E3%82%92%E7%94%A8%E3%81%84%E3%81%9F%E4%BA%88%E6%B8%AC%E6%8C%87%E6%A8%99%E3%82%92%E5%B0%8E%E5%85%A5\" title=\"1-2.Google\u306e\u6a5f\u68b0\u5b66\u7fd2\u30e2\u30c7\u30eb\u3092\u7528\u3044\u305f\u4e88\u6e2c\u6307\u6a19\u3092\u5c0e\u5165\">1-2.Google\u306e\u6a5f\u68b0\u5b66\u7fd2\u30e2\u30c7\u30eb\u3092\u7528\u3044\u305f\u4e88\u6e2c\u6307\u6a19\u3092\u5c0e\u5165<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/grannet.co.jp\/column\/ga4-ua-difference\/#1-3Google_BigQuery%E3%81%A8%E3%81%AE%E9%80%A3%E6%90%BA%E3%82%92%E6%A8%99%E6%BA%96%E5%8C%96\" title=\"1-3.Google BigQuery\u3068\u306e\u9023\u643a\u3092\u6a19\u6e96\u5316\">1-3.Google BigQuery\u3068\u306e\u9023\u643a\u3092\u6a19\u6e96\u5316<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/grannet.co.jp\/column\/ga4-ua-difference\/#1-4%E3%83%80%E3%83%83%E3%82%B7%E3%83%A5%E3%83%9C%E3%83%BC%E3%83%89%E3%81%AEUI%E3%83%BB%E3%83%A1%E3%83%8B%E3%83%A5%E3%83%BC%E8%A1%A8%E7%A4%BA%E3%81%AE%E5%A4%89%E6%9B%B4\" title=\"1-4.\u30c0\u30c3\u30b7\u30e5\u30dc\u30fc\u30c9\u306eUI\u30fb\u30e1\u30cb\u30e5\u30fc\u8868\u793a\u306e\u5909\u66f4\">1-4.\u30c0\u30c3\u30b7\u30e5\u30dc\u30fc\u30c9\u306eUI\u30fb\u30e1\u30cb\u30e5\u30fc\u8868\u793a\u306e\u5909\u66f4<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/grannet.co.jp\/column\/ga4-ua-difference\/#1-5%E7%95%B0%E3%81%AA%E3%82%8B%E3%83%87%E3%83%90%E3%82%A4%E3%82%B9%E3%82%92%E3%81%BE%E3%81%9F%E3%81%90%E3%83%A6%E3%83%BC%E3%82%B6%E3%83%BC%E8%A1%8C%E5%8B%95%E3%82%92%E8%A8%88%E6%B8%AC%E5%8F%AF%E8%83%BD\" title=\"1-5.\u7570\u306a\u308b\u30c7\u30d0\u30a4\u30b9\u3092\u307e\u305f\u3050\u30e6\u30fc\u30b6\u30fc\u884c\u52d5\u3092\u8a08\u6e2c\u53ef\u80fd\">1-5.\u7570\u306a\u308b\u30c7\u30d0\u30a4\u30b9\u3092\u307e\u305f\u3050\u30e6\u30fc\u30b6\u30fc\u884c\u52d5\u3092\u8a08\u6e2c\u53ef\u80fd<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/grannet.co.jp\/column\/ga4-ua-difference\/#1-6%E3%83%97%E3%83%A9%E3%82%A4%E3%83%90%E3%82%B7%E3%83%BC%E3%82%92%E4%B8%AD%E6%A0%B8%E3%81%A8%E3%81%97%E3%81%9F%E8%A8%AD%E8%A8%88\" title=\"1-6.\u30d7\u30e9\u30a4\u30d0\u30b7\u30fc\u3092\u4e2d\u6838\u3068\u3057\u305f\u8a2d\u8a08\">1-6.\u30d7\u30e9\u30a4\u30d0\u30b7\u30fc\u3092\u4e2d\u6838\u3068\u3057\u305f\u8a2d\u8a08<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/grannet.co.jp\/column\/ga4-ua-difference\/#2_UA%E3%81%8B%E3%82%89GA4%E3%81%B8%E3%81%AE%E5%88%87%E3%82%8A%E6%9B%BF%E3%81%88%E3%81%A7%E5%BB%83%E6%AD%A2%E3%83%BB%E5%90%8D%E7%A7%B0%E5%A4%89%E6%9B%B4%E3%81%95%E3%82%8C%E3%81%9F%E6%8C%87%E6%A8%99\" title=\"2. 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UA\u304b\u3089GA4\u3078\u306e\u5207\u308a\u66ff\u3048\u3067\u5ec3\u6b62\u30fb\u540d\u79f0\u5909\u66f4\u3055\u308c\u305f\u6307\u6a19<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/grannet.co.jp\/column\/ga4-ua-difference\/#2-1%E5%BB%83%E6%AD%A2%E3%81%95%E3%82%8C%E3%81%9F%E6%8C%87%E6%A8%99\" title=\"2-1.\u5ec3\u6b62\u3055\u308c\u305f\u6307\u6a19\">2-1.\u5ec3\u6b62\u3055\u308c\u305f\u6307\u6a19<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/grannet.co.jp\/column\/ga4-ua-difference\/#2-2%E5%90%8D%E7%A7%B0%E5%A4%89%E6%9B%B4%E3%81%95%E3%82%8C%E3%81%9F%E6%8C%87%E6%A8%99\" title=\"2-2.\u540d\u79f0\u5909\u66f4\u3055\u308c\u305f\u6307\u6a19\">2-2.\u540d\u79f0\u5909\u66f4\u3055\u308c\u305f\u6307\u6a19<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/grannet.co.jp\/column\/ga4-ua-difference\/#3_GA4%E3%81%8B%E3%82%89%E6%96%B0%E3%81%9F%E3%81%AB%E8%BF%BD%E5%8A%A0%E3%81%95%E3%82%8C%E3%81%9F%E6%8C%87%E6%A8%99\" title=\"3. 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GA4\u3068UA\u3067\u306f\u540c\u3058\u6307\u6a19\u3067\u3082\u6570\u5024\u304c\u9055\u3046\u30b1\u30fc\u30b9\u304c\u3042\u308b<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/grannet.co.jp\/column\/ga4-ua-difference\/#4-1%E3%82%B1%E3%83%BC%E3%82%B91%EF%BD%9C%E3%82%BB%E3%83%83%E3%82%B7%E3%83%A7%E3%83%B3\" title=\"4-1.\u30b1\u30fc\u30b91\uff5c\u30bb\u30c3\u30b7\u30e7\u30f3\">4-1.\u30b1\u30fc\u30b91\uff5c\u30bb\u30c3\u30b7\u30e7\u30f3<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/grannet.co.jp\/column\/ga4-ua-difference\/#4-2%E3%82%B1%E3%83%BC%E3%82%B92%EF%BD%9C%E3%82%BB%E3%83%83%E3%82%B7%E3%83%A7%E3%83%B3%EF%BC%8F%E3%83%88%E3%83%A9%E3%83%95%E3%82%A3%E3%83%83%E3%82%AF%E3%81%AB%E5%9F%BA%E3%81%A5%E3%81%8F%E9%9B%86%E5%AE%A2%E3%81%AE%E6%8C%87%E6%A8%99\" title=\"4-2.\u30b1\u30fc\u30b92\uff5c\u30bb\u30c3\u30b7\u30e7\u30f3\uff0f\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u306b\u57fa\u3065\u304f\u96c6\u5ba2\u306e\u6307\u6a19\">4-2.\u30b1\u30fc\u30b92\uff5c\u30bb\u30c3\u30b7\u30e7\u30f3\uff0f\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u306b\u57fa\u3065\u304f\u96c6\u5ba2\u306e\u6307\u6a19<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/grannet.co.jp\/column\/ga4-ua-difference\/#4-3%E3%82%B1%E3%83%BC%E3%82%B93%EF%BD%9C%E7%9B%B4%E5%B8%B0%E7%8E%87\" title=\"4-3.\u30b1\u30fc\u30b93\uff5c\u76f4\u5e30\u7387\">4-3.\u30b1\u30fc\u30b93\uff5c\u76f4\u5e30\u7387<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/grannet.co.jp\/column\/ga4-ua-difference\/#4-4%E3%82%B1%E3%83%BC%E3%82%B94%EF%BD%9C%E3%82%B3%E3%83%B3%E3%83%90%E3%83%BC%E3%82%B8%E3%83%A7%E3%83%B3%E6%95%B0\" title=\"4-4.\u30b1\u30fc\u30b94\uff5c\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u6570\">4-4.\u30b1\u30fc\u30b94\uff5c\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u6570<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/grannet.co.jp\/column\/ga4-ua-difference\/#4-5%E3%82%B1%E3%83%BC%E3%82%B95%EF%BD%9C%E3%83%A6%E3%83%BC%E3%82%B6%E3%83%BC\" title=\"4-5.\u30b1\u30fc\u30b95\uff5c\u30e6\u30fc\u30b6\u30fc\">4-5.\u30b1\u30fc\u30b95\uff5c\u30e6\u30fc\u30b6\u30fc<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/grannet.co.jp\/column\/ga4-ua-difference\/#4-6%E3%82%B1%E3%83%BC%E3%82%B96%EF%BD%9C%E3%83%9A%E3%83%BC%E3%82%B8%E3%83%93%E3%83%A5%E3%83%BC\" title=\"4-6.\u30b1\u30fc\u30b96\uff5c\u30da\u30fc\u30b8\u30d3\u30e5\u30fc\">4-6.\u30b1\u30fc\u30b96\uff5c\u30da\u30fc\u30b8\u30d3\u30e5\u30fc<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/grannet.co.jp\/column\/ga4-ua-difference\/#4-7%E3%82%B1%E3%83%BC%E3%82%B97%EF%BD%9C%E8%B3%BC%E5%85%A5\" title=\"4-7.\u30b1\u30fc\u30b97\uff5c\u8cfc\u5165\">4-7.\u30b1\u30fc\u30b97\uff5c\u8cfc\u5165<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/grannet.co.jp\/column\/ga4-ua-difference\/#4-8%E3%82%B1%E3%83%BC%E3%82%B98%EF%BD%9C%E3%82%A4%E3%83%99%E3%83%B3%E3%83%88%E6%95%B0\" title=\"4-8.\u30b1\u30fc\u30b98\uff5c\u30a4\u30d9\u30f3\u30c8\u6570\">4-8.\u30b1\u30fc\u30b98\uff5c\u30a4\u30d9\u30f3\u30c8\u6570<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-23\" href=\"https:\/\/grannet.co.jp\/column\/ga4-ua-difference\/#%E3%81%BE%E3%81%A8%E3%82%81\" title=\"\u307e\u3068\u3081\">\u307e\u3068\u3081<\/a><\/li><\/ul><\/nav><\/div>\n <h2 class=\"tt1\"><span class=\"ez-toc-section\" id=\"1GA4%E3%81%A8UA%E3%81%AE%E5%A4%A7%E3%81%8D%E3%81%AA%E9%81%95%E3%81%84%E3%81%A8%E3%81%AF%EF%BC%9F\"><\/span>1.GA4\u3068UA\u306e\u5927\u304d\u306a\u9055\u3044\u3068\u306f\uff1f<span class=\"ez-toc-section-end\"><\/span><\/h2> <div class=\"banner\"><img decoding=\"async\" src=\"https:\/\/grannet.co.jp\/column\/wp-content\/uploads\/2024\/04\/img_ga4-ua-difference1.jpg\" alt=\"GA4\u3068UA\u306e\u5927\u304d\u306a\u9055\u3044\u3068\u306f\uff1f\"><\/div><div class=\"txtbox\"> <p>GA4\u306f\u6700\u65b0\u7248\u306eGoogle\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u3067\u30012023\u5e747\u67081\u65e5\u306b\u65b0\u898f\u30c7\u30fc\u30bf\u51e6\u7406\u304c\u7d42\u4e86\u3057\u305fUA\u3068\u306f\u3055\u307e\u3056\u307e\u306a\u70b9\u3067\u9055\u3044\u304c\u3042\u308a\u307e\u3059\u3002<\/p><p>GA4\u3068UA\u306e\u4e3b\u306a\u9055\u3044\u30926\u3064\u6319\u3052\u3066\u3001\u3069\u306e\u3088\u3046\u306a\u70b9\u306b\u9055\u3044\u304c\u3042\u308b\u304b\u3092\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p><\/div><h3 class=\"tt2\"><span class=\"ez-toc-section\" id=\"1-1%E5%88%86%E6%9E%90%E8%BB%B8%E3%81%8C%E3%80%8C%E3%82%BB%E3%83%83%E3%82%B7%E3%83%A7%E3%83%B3%E3%80%8D%E3%81%8B%E3%82%89%E3%80%8C%E3%83%A6%E3%83%BC%E3%82%B6%E3%83%BC%E3%80%8D%E3%81%AB%E5%A4%89%E6%9B%B4\"><\/span>1-1.\u5206\u6790\u8ef8\u304c\u300c\u30bb\u30c3\u30b7\u30e7\u30f3\u300d\u304b\u3089\u300c\u30e6\u30fc\u30b6\u30fc\u300d\u306b\u5909\u66f4<span class=\"ez-toc-section-end\"><\/span><\/h3> <div class=\"txtbox\"> <p>\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u30c4\u30fc\u30eb\u306e\u5206\u6790\u8ef8\u306f\u3001<span class=\"txt_bold\">UA\u306e\u9803\u306f\u300c\u30bb\u30c3\u30b7\u30e7\u30f3\u300d\u3067\u3042\u3063\u305f\u3082\u306e\u306e\u3001GA4\u3067\u306f\u300c\u30e6\u30fc\u30b6\u30fc\u300d\u306b\u5909\u66f4<\/span>\u3055\u308c\u307e\u3057\u305f\u3002\u5206\u6790\u8ef8\u3068\u306f\u3001\u30c7\u30fc\u30bf\u3092\u3069\u306e\u5207\u308a\u53e3\u3067\u5206\u6790\u3059\u308b\u304b\u3092\u6c7a\u3081\u308b\u9805\u76ee\u306e\u3053\u3068\u3067\u3059\u3002<\/p><p>UA\u3067\u306f\u30d1\u30bd\u30b3\u30f3\u3084\u30b9\u30de\u30db\u306e\u30d6\u30e9\u30a6\u30b6\u5358\u4f4d\u3067\u306e\u300c\u30bb\u30c3\u30b7\u30e7\u30f3\u300d\u3092\u91cd\u8996\u3057\u3001\u30c7\u30fc\u30bf\u8a08\u6e2c\u306e\u5206\u6790\u8ef8\u3068\u3057\u3066\u4f7f\u7528\u3057\u3066\u3044\u307e\u3057\u305f\u3002\u4f8b\u3092\u6319\u3052\u308b\u3068\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u30d1\u30bd\u30b3\u30f3\u306e\u30d6\u30e9\u30a6\u30b6\u3067Web\u30b5\u30a4\u30c8\u3092\u8a2a\u554f\u3057\u3001\u307e\u305f\u30b9\u30de\u30db\u30d6\u30e9\u30a6\u30b6\u3067\u3082\u8a2a\u554f\u3057\u305f\u5834\u5408\u3001\u30bb\u30c3\u30b7\u30e7\u30f3\u306f2\u56de\u3068\u3057\u3066\u30ab\u30a6\u30f3\u30c8\u3055\u308c\u307e\u3059\u3002<\/p><p>\u5bfe\u3057\u3066\u3001GA4\u306e\u5206\u6790\u8ef8\u306f\u300c\u30e6\u30fc\u30b6\u30fc\u300d\u306b\u5909\u66f4\u3055\u308c\u3066\u3044\u3066\u3001<span class=\"txt_bold txt_red\">\u540c\u4e00\u30e6\u30fc\u30b6\u30fc\u304c\u8907\u6570\u306e\u30d6\u30e9\u30a6\u30b6\u3067Web\u30b5\u30a4\u30c8\u3092\u8a2a\u554f\u3057\u3066\u3082\u30ab\u30a6\u30f3\u30c8\u306f1\u56de\u306e\u307f<\/span>\u3067\u3059\u3002\u30a2\u30af\u30bb\u30b9\u3059\u308b\u7aef\u672b\u3084\u30d6\u30e9\u30a6\u30b6\u306b\u8a08\u6e2c\u304c\u5de6\u53f3\u3055\u308c\u306a\u304f\u306a\u308a\u3001\u30e6\u30fc\u30b6\u30fc\u4e2d\u5fc3\u306e\u5206\u6790\u304c\u884c\u3048\u308b\u3088\u3046\u306b\u5909\u308f\u3063\u3066\u3044\u307e\u3059\u3002<\/p><\/div><h3 class=\"tt2\"><span class=\"ez-toc-section\" id=\"1-2Google%E3%81%AE%E6%A9%9F%E6%A2%B0%E5%AD%A6%E7%BF%92%E3%83%A2%E3%83%87%E3%83%AB%E3%82%92%E7%94%A8%E3%81%84%E3%81%9F%E4%BA%88%E6%B8%AC%E6%8C%87%E6%A8%99%E3%82%92%E5%B0%8E%E5%85%A5\"><\/span>1-2.Google\u306e\u6a5f\u68b0\u5b66\u7fd2\u30e2\u30c7\u30eb\u3092\u7528\u3044\u305f\u4e88\u6e2c\u6307\u6a19\u3092\u5c0e\u5165<span class=\"ez-toc-section-end\"><\/span><\/h3> <div class=\"txtbox\"> <p>GA4\u3067\u306f\u3001Google\u306e\u6a5f\u68b0\u5b66\u7fd2\u30e2\u30c7\u30eb\u3092\u7528\u3044\u305f\u4e88\u6e2c\u6307\u6a19\u304c\u5c0e\u5165\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p><p>\u6a5f\u68b0\u5b66\u7fd2\u3092\u7528\u3044\u305f\u6a5f\u80fd\u306fUA\u306b\u304a\u3044\u3066\u3082\u4e00\u90e8\u3067\u63d0\u4f9b\u3055\u308c\u3066\u3044\u305f\u3082\u306e\u306e\u3001\u5341\u5206\u306b\u306f\u6d3b\u7528\u3055\u308c\u3066\u3044\u307e\u305b\u3093\u3067\u3057\u305f\u3002GA4\u306e\u4e88\u6e2c\u6307\u6a19\u306f\u3001<span class=\"txt_bold txt_red\">\u30e6\u30fc\u30b6\u30fc\u306e\u884c\u52d5\u4e88\u6e2c\u306b\u3088\u308b\u300c\u8cfc\u5165\u306e\u53ef\u80fd\u6027\u300d\u300c\u96e2\u8131\u306e\u53ef\u80fd\u6027\u300d\u300c\u53ce\u76ca\u4e88\u6e2c\u300d\u304c\u5206\u6790\u53ef\u80fd<\/span>\u3067\u3042\u308a\u3001\u4f7f\u3044\u3084\u3059\u3044\u6307\u6a19\u3068\u306a\u3063\u3066\u3044\u307e\u3059\u3002<\/p><p>GA4\u3067\u4e88\u6e2c\u6307\u6a19\u3092\u4f7f\u7528\u3067\u304d\u308b\u6a5f\u80fd\u306f\u3001\u30c7\u30fc\u30bf\u63a2\u7d22\u3068\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u4f5c\u6210\u306e2\u3064\u3067\u3059\u3002<span class=\"txt_bold\">\u8cfc\u5165\u306b\u3064\u306a\u304c\u308a\u3084\u3059\u3044\u30e6\u30fc\u30b6\u30fc\u306e\u628a\u63e1\u3084\u3001\u4e88\u6e2c\u7d50\u679c\u3092\u3082\u3068\u306b\u5e83\u544a\u914d\u4fe1\u306e\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u30ea\u30b9\u30c8\u306b\u3059\u308b<\/span>\u3068\u3044\u3063\u305f\u4f7f\u3044\u65b9\u304c\u3067\u304d\u307e\u3059\u3002<\/p><\/div><h3 class=\"tt2\"><span class=\"ez-toc-section\" id=\"1-3Google_BigQuery%E3%81%A8%E3%81%AE%E9%80%A3%E6%90%BA%E3%82%92%E6%A8%99%E6%BA%96%E5%8C%96\"><\/span>1-3.Google BigQuery\u3068\u306e\u9023\u643a\u3092\u6a19\u6e96\u5316<span class=\"ez-toc-section-end\"><\/span><\/h3> <div class=\"txtbox\"> <p>GA4\u3067\u306f\u3001<span class=\"txt_bold\">Google BigQuery\u3068\u306e\u9023\u643a\u304c\u6a19\u6e96\u5316<\/span>\u3055\u308c\u3066\u3044\u307e\u3059\u3002Google BigQuery\u306f\u3001Google\u63d0\u4f9b\u306e\u30af\u30e9\u30a6\u30c9\u578b\u30c7\u30fc\u30bf\u30a6\u30a7\u30a2\u30cf\u30a6\u30b9\u3067\u3042\u308a\u3001\u30d3\u30c3\u30b0\u30c7\u30fc\u30bf\u306e\u9ad8\u901f\u89e3\u6790\u304c\u884c\u3048\u308b\u30b5\u30fc\u30d3\u30b9\u3067\u3059\u3002<\/p><p>UA\u3067Google BigQuery\u3068\u306e\u9023\u643a\u3092\u884c\u3046\u306b\u306f\u3001\u6709\u6599\u7248UA\u3067\u3042\u308b\u300cGoogle\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9360\u300d\u3092\u5229\u7528\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u3001\u9023\u643a\u30b3\u30b9\u30c8\u304c\u304b\u304b\u3063\u3066\u3044\u307e\u3057\u305f\u3002<\/p><p>GA4\u306fGoogle BigQuery\u3068\u306e\u9023\u643a\u304c\u6a19\u6e96\u5316\u3055\u308c\u3066\u304a\u308a\u3001\u9023\u643a\u30b3\u30b9\u30c8\u304c\u767a\u751f\u3057\u307e\u305b\u3093\u3002<\/p><p>\u305f\u3060\u3057\u3001<span class=\"txt_bold txt_red\">GA4\u3067\u3042\u3063\u3066\u3082\u30b3\u30b9\u30c8\u304c\u767a\u751f\u3057\u306a\u3044\u306e\u306f\u9023\u643a\u90e8\u5206\u306e\u307f<\/span>\u3067\u3059\u3002Google BigQuery\u306e\u5229\u7528\u6599\u91d1\u304c\u767a\u751f\u3059\u308b\u70b9\u306fGA4\u3082UA\u3082\u5909\u308f\u308a\u307e\u305b\u3093\u3002<\/p><\/div><h3 class=\"tt2\"><span class=\"ez-toc-section\" id=\"1-4%E3%83%80%E3%83%83%E3%82%B7%E3%83%A5%E3%83%9C%E3%83%BC%E3%83%89%E3%81%AEUI%E3%83%BB%E3%83%A1%E3%83%8B%E3%83%A5%E3%83%BC%E8%A1%A8%E7%A4%BA%E3%81%AE%E5%A4%89%E6%9B%B4\"><\/span>1-4.\u30c0\u30c3\u30b7\u30e5\u30dc\u30fc\u30c9\u306eUI\u30fb\u30e1\u30cb\u30e5\u30fc\u8868\u793a\u306e\u5909\u66f4<span class=\"ez-toc-section-end\"><\/span><\/h3> <div class=\"txtbox\"> <p>GA4\u306f\u3001\u30c0\u30c3\u30b7\u30e5\u30dc\u30fc\u30c9\u306eUI\u30fb\u30e1\u30cb\u30e5\u30fc\u8868\u793a\u304cUA\u304b\u3089\u5909\u66f4\u3055\u308c\u307e\u3057\u305f\u3002<\/p><p>\u30c0\u30c3\u30b7\u30e5\u30dc\u30fc\u30c9\u306eUI\u30fb\u30e1\u30cb\u30e5\u30fc\u8868\u793a\u306e\u4e3b\u306a\u5909\u66f4\u70b9\u306f\u4e0b\u8a18\u306e2\u3064\u3067\u3059\u3002<\/p><div class=\"borderbox mb2em\"> <ul class=\"list_dot\"> <li class=\"mb2em\"><span class=\"txt_size_big txt_bold\">\u5de6\u30e1\u30cb\u30e5\u30fc\u306e\u30b7\u30f3\u30d7\u30eb\u5316<\/span><br>UA\u3067\u306f\u3001\u5de6\u30e1\u30cb\u30e5\u30fc\u306b7\u3064\u306e\u9805\u76ee\u304c\u3042\u308a\u3001\u9805\u76ee\u3092\u9078\u629e\u3059\u308b\u3068\u95a2\u9023\u30e1\u30cb\u30e5\u30fc\u304c\u4e0b\u5074\u306b\u5c55\u958b\u3059\u308b\u69cb\u6210\u3068\u306a\u3063\u3066\u3044\u307e\u3057\u305f\u3002<br><br>GA4\u306f\u5de6\u30e1\u30cb\u30e5\u30fc\u304c\u30db\u30fc\u30e0\u30fb\u30ec\u30dd\u30fc\u30c8\u30fb\u63a2\u7d22\u30fb\u5e83\u544a\u30fb\u8a2d\u5b9a\u306e5\u3064\u306b\u307e\u3068\u3081\u3089\u308c\u3001\u30b7\u30f3\u30d7\u30eb\u5316\u3057\u3066\u3044\u307e\u3059\u3002\u9805\u76ee\u3092\u9078\u629e\u3059\u308b\u3068\u30b5\u30a4\u30c9\u30d0\u30fc\u304c\u5c55\u958b\u3057\u3066\u3001\u8a73\u7d30\u306a\u9805\u76ee\u3092\u4e00\u89a7\u8868\u793a\u3067\u304d\u308b\u69cb\u6210\u3067\u3059\u3002<\/li><li><span class=\"txt_size_big txt_bold\">\u300c\u63a2\u7d22\u300d\u306e\u8ffd\u52a0<\/span><br>GA4\u3067\u306f\u65b0\u3057\u3044\u30ec\u30dd\u30fc\u30c8\u6a5f\u80fd\u3068\u3057\u3066\u3001\u300c\u63a2\u7d22\u300d\u304c\u8ffd\u52a0\u3055\u308c\u307e\u3057\u305f\u3002\u63a2\u7d22\u30ec\u30dd\u30fc\u30c8\u306f\u30c7\u30a3\u30e1\u30f3\u30b7\u30e7\u30f3\u30fb\u6307\u6a19\u3092\u30ab\u30b9\u30bf\u30de\u30a4\u30ba\u53ef\u80fd\u3067\u3042\u308a\u3001\u6a19\u6e96\u30ec\u30dd\u30fc\u30c8\u3088\u308a\u3082\u8a73\u7d30\u306a\u5206\u6790\u304c\u53ef\u80fd\u3067\u3059\u3002<\/li><\/ul> <\/div><p>\u307b\u304b\u306b\u3082\u3055\u307e\u3056\u307e\u306a\u6a5f\u80fd\u30fb\u6307\u6a19\u304c\u8ffd\u52a0\u3055\u308c\u3066\u304a\u308a\u3001GA4\u306fUA\u3068\u306f\u64cd\u4f5c\u611f\u304c\u5927\u304d\u304f\u7570\u306a\u308a\u307e\u3059\u3002<\/p><\/div><h3 class=\"tt2\"><span class=\"ez-toc-section\" id=\"1-5%E7%95%B0%E3%81%AA%E3%82%8B%E3%83%87%E3%83%90%E3%82%A4%E3%82%B9%E3%82%92%E3%81%BE%E3%81%9F%E3%81%90%E3%83%A6%E3%83%BC%E3%82%B6%E3%83%BC%E8%A1%8C%E5%8B%95%E3%82%92%E8%A8%88%E6%B8%AC%E5%8F%AF%E8%83%BD\"><\/span>1-5.\u7570\u306a\u308b\u30c7\u30d0\u30a4\u30b9\u3092\u307e\u305f\u3050\u30e6\u30fc\u30b6\u30fc\u884c\u52d5\u3092\u8a08\u6e2c\u53ef\u80fd<span class=\"ez-toc-section-end\"><\/span><\/h3> <div class=\"txtbox\"> <p>GA4\u306f\u5206\u6790\u8ef8\u3092\u30e6\u30fc\u30b6\u30fc\u306b\u5909\u66f4\u3057\u3066\u304a\u308a\u3001<span class=\"txt_bold\">\u7570\u306a\u308b\u30c7\u30d0\u30a4\u30b9\u3092\u307e\u305f\u3050\u30e6\u30fc\u30b6\u30fc\u884c\u52d5\u304c\u8a08\u6e2c\u53ef\u80fd<\/span>\u3068\u306a\u308a\u307e\u3057\u305f\u3002\u30c7\u30d0\u30a4\u30b9\u3092\u6a2a\u65ad\u3059\u308b\u8a08\u6e2c\u306f\u3001\u5f93\u6765\u306eUA\u3067\u306f\u884c\u3048\u306a\u304b\u3063\u305f\u8a08\u6e2c\u65b9\u6cd5\u3067\u3059\u3002<\/p><p>GA4\u306f\u30e6\u30fc\u30b6\u30fc\u3092\u8a08\u6e2c\u3059\u308b\u306b\u3042\u305f\u3063\u30664\u3064\u306e\u65b9\u6cd5\u3092\u7528\u3044\u3066\u3044\u3066\u3001UserID\u30fbGoogle\u30b7\u30b0\u30ca\u30eb\u30fb\u30c7\u30d0\u30a4\u30b9ID\u30fb\u30e2\u30c7\u30ea\u30f3\u30b0\u306e\u9806\u3067\u30e6\u30fc\u30b6\u30fc\u3092\u8b58\u5225\u3057\u307e\u3059\u3002UserID\u3068Google\u30b7\u30b0\u30ca\u30eb\u3067\u30e6\u30fc\u30b6\u30fc\u3092\u8b58\u5225\u3067\u304d\u308b\u5834\u5408\u306f\u3001\u7570\u306a\u308b\u30c7\u30d0\u30a4\u30b9\u3092\u307e\u305f\u3044\u3067\u3082\u540c\u4e00\u30e6\u30fc\u30b6\u30fc\u3068\u3057\u3066\u884c\u52d5\u3092\u8a08\u6e2c\u53ef\u80fd\u3067\u3059\u3002<\/p><p><span class=\"txt_bold txt_red\">\u30d1\u30bd\u30b3\u30f3\u3067\u5546\u54c1\u60c5\u5831\u3092\u53d6\u5f97\u3057\u3001\u30b9\u30de\u30db\u30a2\u30d7\u30ea\u3067\u8cfc\u5165\u3059\u308b\u3068\u3044\u3063\u305f\u884c\u52d5\u3092\u53d6\u308b\u30e6\u30fc\u30b6\u30fc\u3082\u3001GA4\u3067\u3042\u308c\u3070\u540c\u4e00\u30e6\u30fc\u30b6\u30fc\u3068\u3057\u3066\u8a08\u6e2c\u3057\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002<\/span><\/p><\/div><h3 class=\"tt2\"><span class=\"ez-toc-section\" id=\"1-6%E3%83%97%E3%83%A9%E3%82%A4%E3%83%90%E3%82%B7%E3%83%BC%E3%82%92%E4%B8%AD%E6%A0%B8%E3%81%A8%E3%81%97%E3%81%9F%E8%A8%AD%E8%A8%88\"><\/span>1-6.\u30d7\u30e9\u30a4\u30d0\u30b7\u30fc\u3092\u4e2d\u6838\u3068\u3057\u305f\u8a2d\u8a08<span class=\"ez-toc-section-end\"><\/span><\/h3> <div class=\"txtbox\"> <p>GA4\u306f\u30d7\u30e9\u30a4\u30d0\u30b7\u30fc\u3092\u4e2d\u6838\u3068\u3057\u305f\u8a2d\u8a08\u3067\u3042\u308a\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u30d7\u30e9\u30a4\u30d0\u30b7\u30fc\u306b\u304b\u304b\u308f\u308b\u30a4\u30d9\u30f3\u30c8\u30c7\u30fc\u30bf\u306b\u3064\u3044\u3066\u4fdd\u6301\u671f\u9593\u304c\u8a2d\u5b9a\u3055\u308c\u3066\u3044\u307e\u3059\u3002<span class=\"txt_bold txt_red\">\u63a2\u7d22\u30ec\u30dd\u30fc\u30c8\u3067\u8868\u793a\u3055\u308c\u308b\u30a4\u30d9\u30f3\u30c8\u30c7\u30fc\u30bf\u306e\u4fdd\u6301\u671f\u9593\u306f\u6700\u592714\u304b\u6708<\/span>\u3067\u3042\u308a\u3001\u8a2d\u5b9a\u3057\u305f\u4fdd\u6301\u671f\u9593\u3092\u8d85\u3048\u305f\u30c7\u30fc\u30bf\u306f\u6708\u5358\u4f4d\u3067\u524a\u9664\u3055\u308c\u308b\u4ed5\u7d44\u307f\u3067\u3059\u3002<\/p><p>UA\u3067\u306f\u30c7\u30fc\u30bf\u306e\u4fdd\u6301\u671f\u9593\u3092\u7121\u671f\u9650\u306b\u8a2d\u5b9a\u3059\u308b\u3053\u3068\u304c\u53ef\u80fd\u3067\u3057\u305f\u3002\u3057\u304b\u3057\u3001\u30c7\u30b8\u30bf\u30eb\u4e0a\u306b\u304a\u3044\u3066\u3082\u30e6\u30fc\u30b6\u30fc\u306e\u30d7\u30e9\u30a4\u30d0\u30b7\u30fc\u3092\u4fdd\u8b77\u3059\u308b\u5fc5\u8981\u6027\u304c\u9ad8\u307e\u3063\u305f\u7d50\u679c\u3001GA4\u3067\u306f\u30c7\u30fc\u30bf\u306e\u4fdd\u6301\u671f\u9593\u304c\u77ed\u304f\u306a\u3063\u3066\u3044\u307e\u3059\u3002<\/p><p>\u305f\u3060\u3057\u3001<span class=\"txt_bold\">GA4\u3067\u30c7\u30fc\u30bf\u306e\u4fdd\u6301\u671f\u9593\u306e\u5f71\u97ff\u3092\u53d7\u3051\u308b\u306e\u306f\u63a2\u7d22\u30ec\u30dd\u30fc\u30c8\u306e\u307f<\/span>\u3067\u3059\u3002\u6a19\u6e96\u30ec\u30dd\u30fc\u30c8\u306f\u3001\u30c7\u30fc\u30bf\u306e\u4fdd\u6301\u671f\u9593\u304c\u7121\u671f\u9650\u3068\u306a\u3063\u3066\u3044\u307e\u3059\u3002<\/p><\/div><h2 class=\"tt1\"><span class=\"ez-toc-section\" id=\"2_UA%E3%81%8B%E3%82%89GA4%E3%81%B8%E3%81%AE%E5%88%87%E3%82%8A%E6%9B%BF%E3%81%88%E3%81%A7%E5%BB%83%E6%AD%A2%E3%83%BB%E5%90%8D%E7%A7%B0%E5%A4%89%E6%9B%B4%E3%81%95%E3%82%8C%E3%81%9F%E6%8C%87%E6%A8%99\"><\/span>2. UA\u304b\u3089GA4\u3078\u306e\u5207\u308a\u66ff\u3048\u3067\u5ec3\u6b62\u30fb\u540d\u79f0\u5909\u66f4\u3055\u308c\u305f\u6307\u6a19<span class=\"ez-toc-section-end\"><\/span><\/h2> <div class=\"banner\"><img decoding=\"async\" src=\"https:\/\/grannet.co.jp\/column\/wp-content\/uploads\/2024\/04\/img_ga4-ua-difference2.jpg\" alt=\"UA\u304b\u3089GA4\u3078\u306e\u5207\u308a\u66ff\u3048\u3067\u5ec3\u6b62\u30fb\u540d\u79f0\u5909\u66f4\u3055\u308c\u305f\u6307\u6a19\"><\/div><div class=\"txtbox\"> <p>GA4\u3068UA\u3067\u306f\u3001\u30ec\u30dd\u30fc\u30c8\u306b\u4f7f\u7528\u3067\u304d\u308b\u6307\u6a19\u306b\u3082\u9055\u3044\u304c\u3042\u308a\u307e\u3059\u3002<\/p><p>UA\u304b\u3089GA4\u3078\u306e\u5207\u308a\u66ff\u3048\u3067\u5ec3\u6b62\u3055\u308c\u305f\u308a\u3001\u540d\u79f0\u5909\u66f4\u3055\u308c\u305f\u308a\u3057\u305f\u6307\u6a19\u3092\u628a\u63e1\u3057\u3001GA4\u3067\u9069\u5207\u306a\u6307\u6a19\u3092\u9078\u3079\u308b\u3088\u3046\u306b\u3057\u307e\u3057\u3087\u3046\u3002<\/p><\/div><h3 class=\"tt2\"><span class=\"ez-toc-section\" id=\"2-1%E5%BB%83%E6%AD%A2%E3%81%95%E3%82%8C%E3%81%9F%E6%8C%87%E6%A8%99\"><\/span>2-1.\u5ec3\u6b62\u3055\u308c\u305f\u6307\u6a19<span class=\"ez-toc-section-end\"><\/span><\/h3> <div class=\"txtbox\"> <p>GA4\u3067\u5ec3\u6b62\u3055\u308c\u305f\u6307\u6a19\u306e\u4e2d\u3067\u3082\u3001\u4ee3\u8868\u7684\u306a\u6307\u6a19\u3092\u3044\u304f\u3064\u304b\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p><div class=\"borderbox mb2em\"> <ul class=\"list_dot\"> <li class=\"mb0\">\u65b0\u898f\u30bb\u30c3\u30b7\u30e7\u30f3\u7387<\/li><li class=\"mb0\">\u30bb\u30c3\u30b7\u30e7\u30f3\u6642\u9593<\/li><li class=\"mb0\">\u76f4\u5e30\u6570<\/li><li class=\"mb0\">\u76ee\u6a19\u306e\u958b\u59cb\u6570<\/li><li class=\"mb0\">1\u56de\u306e\u30bb\u30c3\u30b7\u30e7\u30f3\u3042\u305f\u308a\u306e\u76ee\u6a19\u5024<\/li><li class=\"mb0\">\u30da\u30fc\u30b8\uff0f\u30bb\u30c3\u30b7\u30e7\u30f3<\/li><li class=\"mb0\">\u30da\u30fc\u30b8\u5225\u8a2a\u554f\u6570<\/li><li class=\"mb0\">\u5408\u8a08\u30da\u30fc\u30b8\u6ede\u5728\u6642\u9593<\/li><li class=\"mb0\">\u96e2\u8131\u7387<br>\u306a\u3069<\/li><\/ul> <\/div><p>GA4\u3067\u5ec3\u6b62\u3055\u308c\u305f\u6307\u6a19\u306e\u4e2d\u306b\u306f\u3001\u95a2\u9023\u3059\u308b\u6307\u6a19\u3092\u3082\u3068\u306b\u624b\u52d5\u3067\u8a08\u7b97\u3067\u304d\u308b\u3082\u306e\u3068\u3001\u624b\u52d5\u8a08\u7b97\u304c\u3067\u304d\u305a\u60c5\u5831\u3092\u53d6\u5f97\u3067\u304d\u306a\u3044\u3082\u306e\u304c\u3042\u308a\u307e\u3059\u3002<\/p><p>\u4f8b\u3092\u6319\u3052\u308b\u3068\u300c\u30da\u30fc\u30b8\uff0f\u30bb\u30c3\u30b7\u30e7\u30f3\u300d\u306e\u6307\u6a19\u306f\u3001\u300c\u8868\u793a\u56de\u6570\u00f7\u30bb\u30c3\u30b7\u30e7\u30f3\u300d\u306e\u8a08\u7b97\u3092\u3059\u308b\u3053\u3068\u3067\u628a\u63e1\u53ef\u80fd\u3067\u3059\u3002<\/p><p>\u5bfe\u3057\u3066\u3001\u76f4\u5e30\u6570\u306f\u8a08\u7b97\u306e\u3082\u3068\u306b\u306a\u308b\u6307\u6a19\u304c\u306a\u304f\u3001GA4\u3067\u306f\u60c5\u5831\u3092\u628a\u63e1\u3067\u304d\u307e\u305b\u3093\u3002<\/p><\/div><h3 class=\"tt2\"><span class=\"ez-toc-section\" id=\"2-2%E5%90%8D%E7%A7%B0%E5%A4%89%E6%9B%B4%E3%81%95%E3%82%8C%E3%81%9F%E6%8C%87%E6%A8%99\"><\/span>2-2.\u540d\u79f0\u5909\u66f4\u3055\u308c\u305f\u6307\u6a19<span class=\"ez-toc-section-end\"><\/span><\/h3> <div class=\"txtbox\"> <p>GA4\u306b\u306f\u3001UA\u306e\u6307\u6a19\u3068\u307b\u307c\u540c\u3058\u610f\u5473\u30fb\u5f79\u5272\u3092\u6301\u3064\u3082\u306e\u306e\u3001\u540d\u79f0\u5909\u66f4\u3055\u308c\u305f\u6307\u6a19\u304c\u5b58\u5728\u3057\u307e\u3059\u3002<\/p><p>GA4\u3067\u540d\u79f0\u5909\u66f4\u3055\u308c\u305f\u6307\u6a19\u306f\u3001\u4e0b\u8a18\u306e\u901a\u308a\u3067\u3059\u3002<\/p><div class=\"listTab\"> <table class=\"width100\"> <tr> <th class=\"width50\">UA\u3067\u306e\u540d\u79f0<\/th> <th class=\"width50\">GA4\u3067\u306e\u540d\u79f0<\/th> <\/tr><tr class=\"text_center\"> <td>\u30e6\u30fc\u30b6\u30fc<\/td><td>\u7dcf\u30e6\u30fc\u30b6\u30fc\u6570<\/td><\/tr><tr class=\"text_center\"> <td>\u65b0\u898f\u30e6\u30fc\u30b6\u30fc<\/td><td>\u65b0\u898f\u30e6\u30fc\u30b6\u30fc\u6570<\/td><\/tr><tr class=\"text_center\"> <td>\u5e73\u5747\u30bb\u30c3\u30b7\u30e7\u30f3\u6642\u9593<\/td><td>\u30bb\u30c3\u30b7\u30e7\u30f3\u3042\u305f\u308a\u306e\u5e73\u5747\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u6642\u9593<\/td><\/tr><tr class=\"text_center\"> <td>\u30d2\u30c3\u30c8\u6570<\/td><td>\u30a4\u30d9\u30f3\u30c8\u6570<\/td><\/tr><tr class=\"text_center\"> <td>\u76ee\u6a19\u306e\u5b8c\u4e86\u6570<\/td><td>\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3<\/td><\/tr><tr class=\"text_center\"> <td>\u76ee\u6a19\u5024<\/td><td>\u30a4\u30d9\u30f3\u30c8\u306e\u5024<\/td><\/tr><tr class=\"text_center\"> <td>\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387<\/td><td>\u30bb\u30c3\u30b7\u30e7\u30f3\u306e\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387<\/td><\/tr><tr class=\"text_center\"> <td>\u30da\u30fc\u30b8\u30d3\u30e5\u30fc\u6570<\/td><td>\u8868\u793a\u56de\u6570<\/td><\/tr><tr class=\"text_center\"> <td>\u5e73\u5747\u30da\u30fc\u30b8\u6ede\u5728\u6642\u9593<\/td><td>\u5e73\u5747\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u6642\u9593<\/td><\/tr><tr class=\"text_center\"> <td>exit\uff08\u96e2\u8131\u6570\uff09<\/td><td>\u96e2\u8131\u6570<\/td><\/tr><tr class=\"text_center\"> <td>\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8\u6570\uff08\u5165\u53e3\u6570\uff09<\/td><td>\u95b2\u89a7\u958b\u59cb\u6570<\/td><\/tr><tr class=\"text_center\"> <td>\u691c\u7d22\u56de\u6570<\/td><td>view_search_results<\/td><\/tr><tr class=\"text_center\"> <td>\u691c\u7d22\u3092\u4f34\u3046\u30bb\u30c3\u30b7\u30e7\u30f3\u6570<\/td><td>view_search_results<\/td><\/tr><tr class=\"text_center\"> <td>\u30c8\u30e9\u30f3\u30b6\u30af\u30b7\u30e7\u30f3\u6570<\/td><td>e\u30b3\u30de\u30fc\u30b9\u8cfc\u5165\u6570<\/td><\/tr><tr class=\"text_center\"> <td>\u53ce\u76ca<\/td><td>e\u30b3\u30de\u30fc\u30b9\u306e\u53ce\u76ca<\/td><\/tr><tr class=\"text_center\"> <td>\u5e73\u5747\u6ce8\u6587\u984d<\/td><td>\u8cfc\u5165\u306b\u3088\u308b\u5e73\u5747\u53ce\u76ca<\/td><\/tr><tr class=\"text_center\"> <td>\u5185\u90e8\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u306e\u30af\u30ea\u30c3\u30af\u6570<\/td><td>\u30a2\u30a4\u30c6\u30e0\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u306e\u30af\u30ea\u30c3\u30af\u6570<\/td><\/tr><tr class=\"text_center\"> <td>\u5546\u54c1\u304c\u30ab\u30fc\u30c8\u306b\u8ffd\u52a0\u3055\u308c\u305f\u6570\u91cf<\/td><td>\u30ab\u30fc\u30c8\u306b\u8ffd\u52a0<\/td><\/tr><tr class=\"text_center\"> <td>\u30e6\u30fc\u30b6\u30fc\u3042\u305f\u308a\u306e\u53ce\u76ca<\/td><td>\u30e6\u30fc\u30b6\u30fc\u3042\u305f\u308a\u306e\u5e73\u5747\u8cfc\u5165\u53ce\u76ca\u984d<\/td><\/tr><\/table> <\/div><p>GA4\u3067\u540d\u79f0\u5909\u66f4\u3055\u308c\u305f\u6307\u6a19\u306f\u3001\u57fa\u672c\u7684\u306bUA\u306e\u3068\u304d\u3088\u308a\u3082\u610f\u5473\u304c\u5206\u304b\u308a\u3084\u3059\u304f\u306a\u3063\u3066\u3044\u307e\u3059\u3002<\/p><p>\u305f\u3060\u3057\u3001\u300c\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u300d\u306e\u3088\u3046\u306b\u65b0\u3057\u304f\u767b\u5834\u3057\u305f\u8a00\u8449\u304c\u4f7f\u308f\u308c\u3066\u3044\u308b\u30b1\u30fc\u30b9\u3082\u3042\u308b\u70b9\u306b\u6ce8\u610f\u3057\u3066\u304f\u3060\u3055\u3044\u3002<\/p><\/div><h2 class=\"tt1\"><span class=\"ez-toc-section\" id=\"3_GA4%E3%81%8B%E3%82%89%E6%96%B0%E3%81%9F%E3%81%AB%E8%BF%BD%E5%8A%A0%E3%81%95%E3%82%8C%E3%81%9F%E6%8C%87%E6%A8%99\"><\/span>3. GA4\u304b\u3089\u65b0\u305f\u306b\u8ffd\u52a0\u3055\u308c\u305f\u6307\u6a19<span class=\"ez-toc-section-end\"><\/span><\/h2> <div class=\"banner\"><img decoding=\"async\" src=\"https:\/\/grannet.co.jp\/column\/wp-content\/uploads\/2024\/04\/img_ga4-ua-difference3.jpg\" alt=\"GA4\u304b\u3089\u65b0\u305f\u306b\u8ffd\u52a0\u3055\u308c\u305f\u6307\u6a19\"><\/div><div class=\"txtbox\"> <p>UA\u306e\u3068\u304d\u306b\u306f\u306a\u304f\u3001GA4\u304b\u3089\u65b0\u305f\u306b\u8ffd\u52a0\u3055\u308c\u305f\u6307\u6a19\u304c\u300c\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u300d\u3068\u300c\u30a2\u30af\u30c6\u30a3\u30d6\u30e6\u30fc\u30b6\u30fc\u300d\u306e2\u3064\u3067\u3059\u3002\u3069\u3061\u3089\u3082GA4\u3067\u6d3b\u7528\u3059\u308b\u30b7\u30fc\u30f3\u304c\u591a\u3044\u6307\u6a19\u3067\u3042\u308b\u305f\u3081\u3001\u610f\u5473\u3092\u6b63\u3057\u304f\u7406\u89e3\u3057\u307e\u3057\u3087\u3046\u3002<\/p><p>2\u3064\u306e\u6307\u6a19\u306b\u3064\u3044\u3066\u3001\u6982\u8981\u3068\u4e3b\u306a\u7528\u9014\u3092\u8aac\u660e\u3057\u307e\u3059\u3002<\/p><\/div><h3 class=\"tt2\"><span class=\"ez-toc-section\" id=\"3-1%E3%82%A8%E3%83%B3%E3%82%B2%E3%83%BC%E3%82%B8%E3%83%A1%E3%83%B3%E3%83%88\"><\/span>3-1.\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8<span class=\"ez-toc-section-end\"><\/span><\/h3> <div class=\"txtbox\"> <p>GA4\u306e\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3068\u306f\u3001<span class=\"txt_bold\">Web\u30b5\u30a4\u30c8\u5185\u3067\u30e6\u30fc\u30b6\u30fc\u304c\u7279\u5b9a\u306e\u64cd\u4f5c\u3092\u884c\u3063\u305f\u3053\u3068\u3092\u793a\u3059\u6307\u6a19<\/span>\u3067\u3059\u3002\u5177\u4f53\u7684\u306b\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u304cWeb\u30b5\u30a4\u30c8\u5185\u3067\u4ee5\u4e0b\u306e\u64cd\u4f5c\u3092\u884c\u3063\u305f\u3068\u304d\u306b\u3001\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3068\u3057\u3066\u8a08\u6e2c\u3057\u307e\u3059\u3002<\/p><div class=\"borderbox mb2em\"> <ul class=\"list_dot\"> <li class=\"mb0\">Web\u30b5\u30a4\u30c8\u309210\u79d2\u4ee5\u4e0a\u95b2\u89a7\u3057\u305f<\/li><li class=\"mb0\">2\u30da\u30fc\u30b8\u4ee5\u4e0a\u306e\u95b2\u89a7\u3084\u30b9\u30af\u30ed\u30fc\u30eb\u304c\u884c\u308f\u308c\u305f<\/li><li class=\"mb0\">\u30ea\u30f3\u30af\u306e\u30af\u30ea\u30c3\u30af\u3084\u8cfc\u5165\u304c\u884c\u308f\u308c\u305f<\/li><\/ul> <\/div><p>\u3044\u305a\u308c\u306e\u64cd\u4f5c\u3082\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u30da\u30fc\u30b8\u306b\u4fa1\u5024\u3092\u611f\u3058\u305f\u3068\u304d\u306b\u884c\u308f\u308c\u308b\u3053\u3068\u304c\u591a\u3044\u5185\u5bb9\u3067\u3059\u3002GA4\u3067\u306f\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3092\u6d3b\u7528\u3059\u308c\u3070\u3001<span class=\"txt_bold txt_red\">\u30da\u30fc\u30b8\u304c\u30e6\u30fc\u30b6\u30fc\u306e\u30cb\u30fc\u30ba\u3092\u6e80\u305f\u3057\u3066\u3044\u308b\u304b\u3069\u3046\u304b\u3092\u5206\u6790<\/span>\u3067\u304d\u307e\u3059\u3002<\/p><p>\u306a\u304a\u3001\u300cWeb\u30b5\u30a4\u30c8\u309210\u79d2\u4ee5\u4e0a\u95b2\u89a7\u3057\u305f\u300d\u306e10\u79d2\u306f\u30c7\u30d5\u30a9\u30eb\u30c8\u306e\u79d2\u6570\u3067\u3042\u308a\u3001GA4\u306e\u7ba1\u7406\u753b\u9762\u3067\u6700\u592760\u79d2\u307e\u3067\u5909\u66f4\u53ef\u80fd\u3067\u3059\u3002<\/p><\/div><h3 class=\"tt2\"><span class=\"ez-toc-section\" id=\"3-2%E3%82%A2%E3%82%AF%E3%83%86%E3%82%A3%E3%83%96%E3%83%A6%E3%83%BC%E3%82%B6%E3%83%BC\"><\/span>3-2.\u30a2\u30af\u30c6\u30a3\u30d6\u30e6\u30fc\u30b6\u30fc<span class=\"ez-toc-section-end\"><\/span><\/h3> <div class=\"txtbox\"> <p>GA4\u306e\u30a2\u30af\u30c6\u30a3\u30d6\u30e6\u30fc\u30b6\u30fc\u3068\u306f\u3001<span class=\"txt_bold\">Web\u30b5\u30a4\u30c8\u306e\u30da\u30fc\u30b8\u30921\u79d2\u4ee5\u4e0a\u3001\u524d\u9762\u306b\u8868\u793a\u3057\u305f\u30e6\u30fc\u30b6\u30fc\u6570\u306e\u3053\u3068<\/span>\u3067\u3059\u3002<\/p><p>Web\u30b5\u30a4\u30c8\u3092\u8a2a\u554f\u3057\u305f\u30e6\u30fc\u30b6\u30fc\u306e\u4e2d\u306b\u306f\u3001\u5225\u30bf\u30d6\u3067\u30da\u30fc\u30b8\u3092\u958b\u3044\u305f\u3060\u3051\u3067\u5b9f\u969b\u306b\u306f\u95b2\u89a7\u3057\u306a\u304b\u3063\u305f\u308a\u3001\u30d0\u30c3\u30af\u30b0\u30e9\u30a6\u30f3\u30c9\u8868\u793a\u306b\u306a\u3063\u3066\u3044\u305f\u308a\u3059\u308b\u30b1\u30fc\u30b9\u304c\u3042\u308a\u307e\u3059\u3002<\/p><p>UA\u306b\u306f\u30a2\u30af\u30c6\u30a3\u30d6\u30e6\u30fc\u30b6\u30fc\u306e\u6307\u6a19\u304c\u306a\u304f\u3001\u5b9f\u969b\u306b\u30da\u30fc\u30b8\u3092\u8868\u793a\u3057\u305f\u30e6\u30fc\u30b6\u30fc\u3068\u3001\u8868\u793a\u3057\u306a\u304b\u3063\u305f\u30e6\u30fc\u30b6\u30fc\u3092\u5206\u3051\u3066\u8a08\u6e2c\u3067\u304d\u307e\u305b\u3093\u3067\u3057\u305f\u3002GA4\u306f\u30a2\u30af\u30c6\u30a3\u30d6\u30e6\u30fc\u30b6\u30fc\u306e\u6307\u6a19\u306b\u3088\u308a\u3001<span class=\"txt_bold txt_red\">Web\u30b5\u30a4\u30c8\u8a2a\u554f\u3057\u3066\u5b9f\u969b\u306b\u30da\u30fc\u30b8\u3092\u8868\u793a\u3057\u305f\u30e6\u30fc\u30b6\u30fc\u306e\u307f\u3092\u8a08\u6e2c\u53ef\u80fd<\/span>\u3067\u3059\u3002<\/p><p>GA4\u3067\u306f\u30a2\u30af\u30c6\u30a3\u30d6\u30e6\u30fc\u30b6\u30fc\u3092\u6307\u6a19\u3068\u3057\u3066\u6d3b\u7528\u3059\u308b\u3053\u3068\u306b\u3088\u308a\u3001\u5b9f\u614b\u306b\u6cbf\u3063\u305f\u30a2\u30af\u30bb\u30b9\u306e\u78ba\u8a8d\u30fb\u5206\u6790\u304c\u884c\u3048\u307e\u3059\u3002<\/p><\/div><h2 class=\"tt1\"><span class=\"ez-toc-section\" id=\"4_GA4%E3%81%A8UA%E3%81%A7%E3%81%AF%E5%90%8C%E3%81%98%E6%8C%87%E6%A8%99%E3%81%A7%E3%82%82%E6%95%B0%E5%80%A4%E3%81%8C%E9%81%95%E3%81%86%E3%82%B1%E3%83%BC%E3%82%B9%E3%81%8C%E3%81%82%E3%82%8B\"><\/span>4. GA4\u3068UA\u3067\u306f\u540c\u3058\u6307\u6a19\u3067\u3082\u6570\u5024\u304c\u9055\u3046\u30b1\u30fc\u30b9\u304c\u3042\u308b<span class=\"ez-toc-section-end\"><\/span><\/h2> <div class=\"txtbox\"> <p>GA4\u3068UA\u3067\u306f\u540c\u3058\u6307\u6a19\u3067\u3042\u3063\u3066\u3082\u3001\u5b9f\u969b\u306b\u306f\u5b9a\u7fa9\u3084\u8a08\u7b97\u65b9\u6cd5\u304c\u5909\u66f4\u3055\u308c\u3066\u3044\u3066\u3001\u96c6\u8a08\u3055\u308c\u305f\u6570\u5024\u304c\u9055\u3046\u30b1\u30fc\u30b9\u304c\u3042\u308a\u307e\u3059\u3002<\/p><p>UA\u3068GA4\u3092\u4f75\u7528\u3059\u308b\u65b9\u3084\u79fb\u884c\u3059\u308b\u65b9\u304c\u3064\u307e\u305a\u304d\u3084\u3059\u3044\u30dd\u30a4\u30f3\u30c8\u3067\u3042\u308b\u305f\u3081\u3001\u3069\u306e\u6307\u6a19\u3067\u6570\u5024\u304c\u9055\u3046\u30b1\u30fc\u30b9\u304c\u3042\u308b\u304b\u3092\u628a\u63e1\u3059\u308b\u3053\u3068\u304c\u5927\u5207\u3067\u3059\u3002<\/p><p>\u4e3b\u306a\u30b1\u30fc\u30b9\u30928\u3064\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p><\/div><h3 class=\"tt2\"><span class=\"ez-toc-section\" id=\"4-1%E3%82%B1%E3%83%BC%E3%82%B91%EF%BD%9C%E3%82%BB%E3%83%83%E3%82%B7%E3%83%A7%E3%83%B3\"><\/span>4-1.\u30b1\u30fc\u30b91\uff5c\u30bb\u30c3\u30b7\u30e7\u30f3<span class=\"ez-toc-section-end\"><\/span><\/h3> <div class=\"txtbox\"> <p>\u30bb\u30c3\u30b7\u30e7\u30f3\u3068\u306f\u3001<span class=\"txt_bold\">\u30e6\u30fc\u30b6\u30fc\u304cWeb\u30b5\u30a4\u30c8\u3092\u8a2a\u554f\u3057\u3066\u304b\u3089\u96e2\u8131\u3059\u308b\u307e\u3067\u306e\u4e00\u9023\u306e\u64cd\u4f5c\u3092\u6307\u3059\u7528\u8a9e<\/span>\u3067\u3059\u3002\u30e6\u30fc\u30b6\u30fc\u304c\u30da\u30fc\u30b8\u3092\u96e2\u8131\u3059\u308b\u304b\u7279\u5b9a\u306e\u6761\u4ef6\u3092\u6e80\u305f\u3059\u3068\u3001\u30bb\u30c3\u30b7\u30e7\u30f3\u304c\u7d42\u4e86\u3057\u305f\u3068\u5224\u65ad\u3055\u308c\u3066\u30bb\u30c3\u30b7\u30e7\u30f3\u306e\u30ab\u30a6\u30f3\u30c8\u304c\u884c\u308f\u308c\u307e\u3059\u3002<\/p><p>GA4\u3068UA\u3067\u306f\u3001\u30da\u30fc\u30b8\u96e2\u8131\u4ee5\u5916\u3067\u306e\u30bb\u30c3\u30b7\u30e7\u30f3\u7d42\u4e86\u306e\u6761\u4ef6\u304c\u7570\u306a\u308a\u307e\u3059\u3002<\/p><p>\u307e\u305a\u3001GA4\u306b\u304a\u3051\u308b\u30bb\u30c3\u30b7\u30e7\u30f3\u7d42\u4e86\u306e\u6761\u4ef6\u306f\u300c\u64cd\u4f5c\u304c30\u5206\u4ee5\u4e0a\u884c\u308f\u308c\u306a\u304b\u3063\u305f\u300d\u5834\u5408\u3067\u3059\u3002\u5bfe\u3057\u3066\u3001UA\u306b\u304a\u3051\u308b\u30bb\u30c3\u30b7\u30e7\u30f3\u7d42\u4e86\u306e\u6761\u4ef6\u306f\u3001\u4ee5\u4e0b\u306e\u3044\u305a\u308c\u304b\u3068\u306a\u3063\u3066\u3044\u307e\u3059\u3002<\/p><div class=\"borderbox mb2em\"> <ul class=\"list_dot\"> <li class=\"mb0\">\u64cd\u4f5c\u304c30\u5206\u4ee5\u4e0a\u884c\u308f\u308c\u306a\u304b\u3063\u305f<\/li><li class=\"mb0\">\u30e1\u30c7\u30a3\u30a2\u3084\u30bd\u30fc\u30b9\u306a\u3069\u306e\u53c2\u7167\u5143\u60c5\u5831\u304c\u5909\u308f\u3063\u305f<\/li><li class=\"mb0\">\u6df1\u591c0\u6642\u306b\u306a\u308a\u65e5\u4ed8\u304c\u5909\u308f\u3063\u305f<\/li><\/ul> <\/div><p>\u30bb\u30c3\u30b7\u30e7\u30f3\u3092\u30ab\u30a6\u30f3\u30c8\u3059\u308b\u30bf\u30a4\u30df\u30f3\u30b0\u306fGA4\u306e\u307b\u3046\u304c\u5c11\u306a\u304f\u306a\u308a\u3001<span class=\"txt_bold txt_red\">GA4\u306e\u30bb\u30c3\u30b7\u30e7\u30f3\u306fUA\u3088\u308a\u6e1b\u5c11\u3059\u308b\u50be\u5411<\/span>\u304c\u3042\u308a\u307e\u3059\u3002<\/p><\/div><h3 class=\"tt2\"><span class=\"ez-toc-section\" id=\"4-2%E3%82%B1%E3%83%BC%E3%82%B92%EF%BD%9C%E3%82%BB%E3%83%83%E3%82%B7%E3%83%A7%E3%83%B3%EF%BC%8F%E3%83%88%E3%83%A9%E3%83%95%E3%82%A3%E3%83%83%E3%82%AF%E3%81%AB%E5%9F%BA%E3%81%A5%E3%81%8F%E9%9B%86%E5%AE%A2%E3%81%AE%E6%8C%87%E6%A8%99\"><\/span>4-2.\u30b1\u30fc\u30b92\uff5c\u30bb\u30c3\u30b7\u30e7\u30f3\uff0f\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u306b\u57fa\u3065\u304f\u96c6\u5ba2\u306e\u6307\u6a19<span class=\"ez-toc-section-end\"><\/span><\/h3> <div class=\"txtbox\"> <p>GA4\u3068UA\u3067\u306f\u3001\u96c6\u5ba2\u306e\u6307\u6a19\u306b\u9055\u3044\u304c\u3042\u308a\u307e\u3059\u3002<\/p><p>\u96c6\u5ba2\u306e\u5206\u6790\u306b\u3064\u3044\u3066\u3001\u30e6\u30fc\u30b6\u30fc\u3084\u30bb\u30c3\u30b7\u30e7\u30f3\u3068\u3044\u3063\u305f\u6307\u6a19\u304c\u6d3b\u7528\u3055\u308c\u3066\u3044\u308b\u70b9\u306fGA4\u30fbUA\u3067\u5171\u901a\u3067\u3059\u3002\u3057\u304b\u3057\u3001GA4\u3068UA\u3067\u306f\u305d\u3082\u305d\u3082\u30bb\u30c3\u30b7\u30e7\u30f3\u30fb\u30e6\u30fc\u30b6\u30fc\u306e\u5b9a\u7fa9\u306b\u9055\u3044\u304c\u3042\u308b\u305f\u3081\u3001\u96c6\u5ba2\u306e\u5206\u6790\u7d50\u679c\u306b\u3082\u5dee\u304c\u751f\u3058\u307e\u3059\u3002<\/p><p>\u7279\u306b\u5927\u304d\u306a\u9055\u3044\u304c\u3001<span class=\"txt_bold\">GA4\u3067\u306f\u300c\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u7372\u5f97\u300d\u3068\u300c\u30e6\u30fc\u30b6\u30fc\u7372\u5f97\u300d\u306e2\u7a2e\u985e\u306e\u30c7\u30fc\u30bf\u304c\u4f7f\u7528\u3067\u304d\u308b<\/span>\u70b9\u3067\u3059\u3002<\/p><p>GA4\u306e\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u7372\u5f97\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u8a2a\u554f\u6570\u3092\u6d41\u5165\u5143\u5225\u306b\u8868\u793a\u3057\u307e\u3059\u3002UA\u306e\u300c\u30bb\u30c3\u30b7\u30e7\u30f3\u6570\u300d\u306b\u76f8\u5f53\u3059\u308b\u9805\u76ee\u3067\u3059\u3002\u5bfe\u3057\u3066\u30e6\u30fc\u30b6\u30fc\u7372\u5f97\u306f\u3001\u521d\u3081\u3066Web\u30b5\u30a4\u30c8\u306b\u8a2a\u554f\u3057\u305f\u30e6\u30fc\u30b6\u30fc\u3092\u6d41\u5165\u5143\u5225\u306b\u8abf\u3079\u3089\u308c\u307e\u3059\u3002UA\u306b\u306f\u5b58\u5728\u3057\u306a\u304b\u3063\u305f\u9805\u76ee\u3067\u3042\u308a\u3001GA4\u306e\u65b0\u3057\u3044\u6a5f\u80fd\u3067\u3059\u3002<\/p><p>GA4\u3067\u306f\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u7372\u5f97\u3068\u30e6\u30fc\u30b6\u30fc\u7372\u5f97\u3092\u6d3b\u7528\u3059\u308b\u3068\u3001<span class=\"txt_bold txt_red\">\u65b0\u3057\u3044\u30e6\u30fc\u30b6\u30fc\u306e\u6d41\u5165\u7d4c\u8def\u3092\u628a\u63e1\u3057\u305f\u308a\u3001\u30ea\u30d4\u30fc\u30bf\u30fc\u3068\u6bd4\u8f03\u3057\u305f\u308a\u3059\u308b\u3053\u3068\u304c\u7c21\u5358\u306b\u884c\u3048\u307e\u3059\u3002<\/span><\/p><\/div><h3 class=\"tt2\"><span class=\"ez-toc-section\" id=\"4-3%E3%82%B1%E3%83%BC%E3%82%B93%EF%BD%9C%E7%9B%B4%E5%B8%B0%E7%8E%87\"><\/span>4-3.\u30b1\u30fc\u30b93\uff5c\u76f4\u5e30\u7387<span class=\"ez-toc-section-end\"><\/span><\/h3> <div class=\"txtbox\"> <p>\u76f4\u5e30\u7387\u306f\u3001GA4\u3068UA\u3067\u306f\u5b9a\u7fa9\u304c\u5927\u304d\u304f\u7570\u306a\u308b\u6307\u6a19\u3067\u3059\u3002<\/p><p>\u307e\u305aUA\u306e\u76f4\u5e30\u7387\u306f\u3001\u6700\u521d\u306e\u30da\u30fc\u30b8\u306b\u30a2\u30af\u30bb\u30b9\u3057\u305f\u3060\u3051\u3067\u96e2\u8131\u3057\u305f\u30bb\u30c3\u30b7\u30e7\u30f3\u3092\u76f4\u5e30\u3068\u5224\u65ad\u3057\u3001\u5168\u4f53\u306e\u30bb\u30c3\u30b7\u30e7\u30f3\u6570\u3067\u5272\u3063\u305f\u5024\u3092\u6307\u3057\u307e\u3059\u3002\u5bfe\u3057\u3066GA4\u306e\u76f4\u5e30\u7387\u3068\u306f\u3001<span class=\"txt_bold\">\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u304c\u8a08\u6e2c\u3055\u308c\u306a\u304b\u3063\u305f\u30bb\u30c3\u30b7\u30e7\u30f3\u3092\u76f4\u5e30\u3068\u3057\u3066\u30ab\u30a6\u30f3\u30c8<\/span>\u3057\u3001\u30bb\u30c3\u30b7\u30e7\u30f3\u5168\u4f53\u3068\u306e\u5272\u5408\u3092\u793a\u3057\u305f\u6307\u6a19\u3067\u3059\u3002<\/p><p>GA4\u3067\u306f\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3068\u3044\u3046\u65b0\u3057\u3044\u6307\u6a19\u304c\u767b\u5834\u3057\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u884c\u52d5\u3092\u3088\u308a\u8a73\u7d30\u306b\u5206\u6790\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3057\u305f\u3002\u7d50\u679c\u3068\u3057\u3066\u3001GA4\u3067\u306f\u6700\u521d\u306e\u30da\u30fc\u30b8\u3067\u96e2\u8131\u3057\u305f\u30e6\u30fc\u30b6\u30fc\u3092\u5358\u306a\u308b\u76f4\u5e30\u3068\u6349\u3048\u308b\u30b1\u30fc\u30b9\u304c\u5c11\u306a\u304f\u306a\u308a\u3001<span class=\"txt_bold txt_red\">\u76f4\u5e30\u7387\u306fUA\u3088\u308a\u3082\u6e1b\u5c11\u3057\u3084\u3059\u3044\u50be\u5411<\/span>\u304c\u3042\u308a\u307e\u3059\u3002<\/p><\/div><h3 class=\"tt2\"><span class=\"ez-toc-section\" id=\"4-4%E3%82%B1%E3%83%BC%E3%82%B94%EF%BD%9C%E3%82%B3%E3%83%B3%E3%83%90%E3%83%BC%E3%82%B8%E3%83%A7%E3%83%B3%E6%95%B0\"><\/span>4-4.\u30b1\u30fc\u30b94\uff5c\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u6570<span class=\"ez-toc-section-end\"><\/span><\/h3> <div class=\"txtbox\"> <p>\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u6570\u306e\u30ab\u30a6\u30f3\u30c8\u65b9\u6cd5\u3082\u3001GA4\u3068UA\u3067\u306f\u9055\u3044\u304c\u3042\u308a\u307e\u3059\u3002<\/p><p>UA\u3067\u306f\u3001\u8a2d\u5b9a\u3057\u305f\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u306e\u76ee\u6a19\u306b\u3064\u3044\u3066\u30011\u56de\u306e\u30bb\u30c3\u30b7\u30e7\u30f3\u306b\u3064\u304d1\u56de\u306e\u307f\u30ab\u30a6\u30f3\u30c8\u3055\u308c\u308b\u4ed5\u7d44\u307f\u3068\u306a\u3063\u3066\u3044\u307e\u3057\u305f\u30021\u56de\u306e\u30bb\u30c3\u30b7\u30e7\u30f3\u3067\u76ee\u6a19\u304c\u8907\u6570\u56de\u9054\u6210\u3055\u308c\u3066\u3082\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u306f1\u56de\u3088\u308a\u591a\u304f\u30ab\u30a6\u30f3\u30c8\u3055\u308c\u307e\u305b\u3093\u3002<\/p><p>\u5bfe\u3057\u3066GA4\u3067\u306f\u3001<span class=\"txt_bold\">\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u306e\u30a4\u30d9\u30f3\u30c8\u304c\u767a\u751f\u3059\u308b\u305f\u3073\u306b\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u304c\u30ab\u30a6\u30f3\u30c8\u3055\u308c\u308b\u4ed5\u7d44\u307f<\/span>\u3067\u3059\u3002\u8a2d\u5b9a\u3057\u305f\u76ee\u6a19\u304c1\u56de\u306e\u8a2a\u554f\u3067\u8907\u6570\u56de\u9054\u6210\u3055\u308c\u305f\u5834\u5408\u3001\u9054\u6210\u3057\u305f\u56de\u6570\u5206\u3060\u3051\u30ab\u30a6\u30f3\u30c8\u3055\u308c\u308b\u3053\u3068\u306b\u3088\u308a\u3001<span class=\"txt_bold txt_red\">UA\u3088\u308a\u3082\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u6570\u304c\u591a\u304f\u306a\u308b\u50be\u5411<\/span>\u304c\u3042\u308a\u307e\u3059\u3002<\/p><\/div><h3 class=\"tt2\"><span class=\"ez-toc-section\" id=\"4-5%E3%82%B1%E3%83%BC%E3%82%B95%EF%BD%9C%E3%83%A6%E3%83%BC%E3%82%B6%E3%83%BC\"><\/span>4-5.\u30b1\u30fc\u30b95\uff5c\u30e6\u30fc\u30b6\u30fc<span class=\"ez-toc-section-end\"><\/span><\/h3> <div class=\"txtbox\"> <p>\u30e6\u30fc\u30b6\u30fc\u306e\u4eba\u6570\u3092\u793a\u3059\u6307\u6a19\u306f\u4e3b\u306b3\u3064\u3042\u308a\u3001GA4\u3068UA\u3067\u306f\u5b9a\u7fa9\u304c\u7570\u306a\u308a\u307e\u3059\u3002<\/p><div class=\"borderbox mb2em\"> <ul class=\"list_dot\"> <li class=\"mb2em\"><span class=\"txt_size_big txt_bold\">\u5408\u8a08\u30e6\u30fc\u30b6\u30fc\u6570<\/span><br>UA\u306e\u5408\u8a08\u30e6\u30fc\u30b6\u30fc\u6570\u306f\u3001Web\u30b5\u30a4\u30c8\u3092\u8a2a\u554f\u3057\u305f\u30e6\u30fc\u30b6\u30fc\u306e\u5408\u8a08\u6570\u306e\u3053\u3068\u3067\u3059\u3002GA4\u3067\u306f\u3001\u30a4\u30d9\u30f3\u30c8\uff08\u30e6\u30fc\u30b6\u30fc\u306e\u884c\u52d5\uff09\u304c\u8a18\u9332\u3055\u308c\u305f\u30e6\u30cb\u30fc\u30af\u30e6\u30fc\u30b6\u30fc\u306e\u5408\u8a08\u6570\u3092\u6307\u3057\u307e\u3059\u3002<\/li><li class=\"mb2em\"><span class=\"txt_size_big txt_bold\">\u65b0\u898f\u30e6\u30fc\u30b6\u30fc\u6570<\/span><br>UA\u306e\u65b0\u898f\u30e6\u30fc\u30b6\u30fc\u6570\u306f\u3001Web\u30b5\u30a4\u30c8\u3092\u521d\u3081\u3066\u8a2a\u554f\u3057\u305f\u30e6\u30fc\u30b6\u30fc\u306e\u6570\u3067\u3059\u3002GA4\u3067\u306f\u3001\u521d\u3081\u3066Web\u30b5\u30a4\u30c8\u3092\u8a2a\u554f\u3001\u3082\u3057\u304f\u306f\u30a2\u30d7\u30ea\u3092\u8d77\u52d5\u3057\u305f\u30e6\u30fc\u30b6\u30fc\u306e\u6570\u3092\u6307\u3057\u307e\u3059\u3002<\/li><li class=\"mb0\"><span class=\"txt_size_big txt_bold\">\u30a2\u30af\u30c6\u30a3\u30d6\u30e6\u30fc\u30b6\u30fc<\/span><br>\u30a2\u30af\u30c6\u30a3\u30d6\u30e6\u30fc\u30b6\u30fc\u306f\u3001UA\u306b\u306f\u5b58\u5728\u305b\u305a\u3001GA4\u3067\u65b0\u3057\u304f\u8ffd\u52a0\u3055\u308c\u305f\u6307\u6a19\u3067\u3059\u3002\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u304c\u8a18\u9332\u3055\u308c\u308b\u304b\u3001\u7279\u5b9a\u306e\u60c5\u5831\u304c\u53ce\u96c6\u3055\u308c\u305f\u30e6\u30fc\u30b6\u30fc\u306e\u6570\u3092\u6307\u3057\u307e\u3059\u3002<\/li><\/ul> <\/div><\/div><h3 class=\"tt2\"><span class=\"ez-toc-section\" id=\"4-6%E3%82%B1%E3%83%BC%E3%82%B96%EF%BD%9C%E3%83%9A%E3%83%BC%E3%82%B8%E3%83%93%E3%83%A5%E3%83%BC\"><\/span>4-6.\u30b1\u30fc\u30b96\uff5c\u30da\u30fc\u30b8\u30d3\u30e5\u30fc<span class=\"ez-toc-section-end\"><\/span><\/h3> <div class=\"txtbox\"> <p>\u30da\u30fc\u30b8\u30d3\u30e5\u30fc\u306f\u3001<span class=\"txt_bold\">Google\u30bf\u30b0\u3092\u57cb\u3081\u8fbc\u3093\u3060\u30da\u30fc\u30b8\u304c\u8aad\u307f\u8fbc\u307e\u308c\u305f\u3068\u304d\u306b\u30ab\u30a6\u30f3\u30c8\u3055\u308c\u308b\u6307\u6a19<\/span>\u3067\u3059\u3002UA\u3067\u306f\u300c\u30da\u30fc\u30b8\u30d3\u30e5\u30fc\u6570\u300d\u3001GA4\u3067\u306f\u300c\u8868\u793a\u56de\u6570\u300d\u3068\u3044\u3046\u540d\u79f0\u306b\u306a\u3063\u3066\u3044\u307e\u3059\u3002<\/p><p>UA\u3067\u306f\u3001\u5bfe\u8c61\u306e\u30da\u30fc\u30b8\u304c\u8868\u793a\u3055\u308c\u305f\u3068\u304d\u306bPV\u3068\u3057\u3066\u30ab\u30a6\u30f3\u30c8\u3057\u3001PV\u306e\u5408\u8a08\u6570\u3092\u30da\u30fc\u30b8\u30d3\u30e5\u30fc\u6570\u3068\u3057\u3066\u8868\u793a\u3059\u308b\u4ed5\u7d44\u307f\u3067\u3059\u3002\u5bfe\u3057\u3066GA4\u306f\u3001Web\u30da\u30fc\u30b8\u304c\u8868\u793a\u3055\u308c\u305f\u3068\u304d\u306b\u300cpage_view\u300d\u3001\u30a2\u30d7\u30ea\u753b\u9762\u304c\u8868\u793a\u3055\u308c\u305f\u3068\u304d\u306b\u300cscreen_view\u300d\u3092\u30a4\u30d9\u30f3\u30c8\u3068\u3057\u3066\u8a08\u6e2c\u3057\u307e\u3059\u3002<span class=\"txt_bold txt_red\">2\u3064\u306e\u30a4\u30d9\u30f3\u30c8\u306e\u56de\u6570\u3092\u5408\u8a08\u3057\u3066\u3001\u8868\u793a\u56de\u6570\u3068\u3057\u3066\u8868\u793a\u3059\u308b\u4ed5\u7d44\u307f<\/span>\u3067\u3059\u3002<\/p><p>\u901a\u5e38\u30da\u30fc\u30b8\u30d3\u30e5\u30fc\u306f\u3001GA4\u3068UA\u3067\u5927\u304d\u306a\u5dee\u304c\u751f\u3058\u306b\u304f\u3044\u3082\u306e\u306e\u3001\u30d5\u30a3\u30eb\u30bf\u3092\u9069\u7528\u3057\u3066\u3044\u308b\u5834\u5408\u306f\u5dee\u304c\u5927\u304d\u304f\u306a\u308b\u53ef\u80fd\u6027\u3082\u3042\u308a\u307e\u3059\u3002<\/p><\/div><h3 class=\"tt2\"><span class=\"ez-toc-section\" id=\"4-7%E3%82%B1%E3%83%BC%E3%82%B97%EF%BD%9C%E8%B3%BC%E5%85%A5\"><\/span>4-7.\u30b1\u30fc\u30b97\uff5c\u8cfc\u5165<span class=\"ez-toc-section-end\"><\/span><\/h3> <div class=\"txtbox\"> <p>UA\u3067\u306e\u8cfc\u5165\u3092\u793a\u3059\u6307\u6a19\u300c\u30c8\u30e9\u30f3\u30b6\u30af\u30b7\u30e7\u30f3\u6570\u300d\u300c\u53ce\u76ca\u300d\u300c\u5e73\u5747\u6ce8\u6587\u984d\u300d\u306f\u3001GA4\u306e\u300ce\u30b3\u30de\u30fc\u30b9\u8cfc\u5165\u6570\u300d\u300ce\u30b3\u30de\u30fc\u30b9\u306e\u53ce\u76ca\u300d\u300c\u8cfc\u5165\u306b\u3088\u308b\u5e73\u5747\u53ce\u76ca\u300d\u304c\u5bfe\u5fdc\u3057\u3066\u3044\u307e\u3059\u3002<\/p><p>\u8cfc\u5165\u306f\u91cd\u8981\u306a\u6307\u6a19\u3067\u3042\u308a\u3001GA4\u3068UA\u3067\u6570\u5024\u304c\u307b\u3068\u3093\u3069\u4e00\u81f4\u3057\u3066\u3044\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002\u3057\u304b\u3057\u3001<span class=\"txt_bold txt_red\">transaction_id\u30d1\u30e9\u30e1\u30fc\u30bf\u304cGA4\u3068UA\u3068\u3067\u4e00\u8cab\u3057\u3066\u53ce\u96c6\u3055\u308c\u3066\u3044\u306a\u3051\u308c\u3070\u3001\u30c7\u30fc\u30bf\u3092\u6bd4\u8f03\u3057\u305f\u3068\u304d\u306b\u660e\u78ba\u306a\u5dee\u7570\u304c\u751f\u3058\u308b\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002<\/span><\/p><p>\u9069\u5207\u306a\u30c7\u30fc\u30bf\u304c\u8a18\u9332\u3055\u308c\u308b\u3088\u3046\u306b\u3001GA4\u306ee\u30b3\u30de\u30fc\u30b9\u8a2d\u5b9a\u3067\u306f\u65b0\u3057\u3044\u30a4\u30d9\u30f3\u30c8\u3068\u30d1\u30e9\u30e1\u30fc\u30bf\u3092\u8ffd\u52a0\u3057\u307e\u3057\u3087\u3046\u3002\u8a18\u8ff0\u304c\u5fc5\u8981\u306a\u30d1\u30e9\u30e1\u30fc\u30bf\u306b\u306f\u6c7a\u6e08ID\u30fb\u53ce\u76ca\u30fb\u901a\u8ca8\u30fb\u5546\u54c1\u540d\u30fb\u5546\u54c1ID\u306a\u3069\u304c\u3042\u308a\u307e\u3059\u3002<\/p><\/div><h3 class=\"tt2\"><span class=\"ez-toc-section\" id=\"4-8%E3%82%B1%E3%83%BC%E3%82%B98%EF%BD%9C%E3%82%A4%E3%83%99%E3%83%B3%E3%83%88%E6%95%B0\"><\/span>4-8.\u30b1\u30fc\u30b98\uff5c\u30a4\u30d9\u30f3\u30c8\u6570<span class=\"ez-toc-section-end\"><\/span><\/h3> <div class=\"txtbox\"> 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txt_red\">\u30da\u30fc\u30b8\u30d3\u30e5\u30fc\u3084\u30bb\u30c3\u30b7\u30e7\u30f3\u3092\u542b\u3080\u30e6\u30fc\u30b6\u30fc\u306e\u3059\u3079\u3066\u306e\u884c\u52d5\u304c\u300c\u30a4\u30d9\u30f3\u30c8\u300d\u3068\u3057\u3066\u8a18\u9332<\/span>\u3055\u308c\u307e\u3059\u3002\u30a4\u30d9\u30f3\u30c8\u540d\u3068\u30d1\u30e9\u30e1\u30fc\u30bf\u3067\u30a4\u30d9\u30f3\u30c8\u3092\u533a\u5225\u3057\u3001\u305d\u308c\u305e\u308c\u306e\u300c\u30a4\u30d9\u30f3\u30c8\u6570\u300d\u3092\u8a08\u6e2c\u3059\u308b\u4ed5\u7d44\u307f\u3067\u3059\u3002<\/p><p>GA4\u3068UA\u3067\u306f\u30a4\u30d9\u30f3\u30c8\u306e\u5b9a\u7fa9\u304c\u7570\u306a\u308b\u305f\u3081\u3001\u30a4\u30d9\u30f3\u30c8\u6570\u306e\u6570\u5024\u306b\u3082\u5dee\u304c\u3042\u308a\u307e\u3059\u3002<\/p><\/div><h2 class=\"tt1\"><span class=\"ez-toc-section\" id=\"%E3%81%BE%E3%81%A8%E3%82%81\"><\/span>\u307e\u3068\u3081<span class=\"ez-toc-section-end\"><\/span><\/h2> <div class=\"txtbox\"> 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