{"id":10802,"date":"2024-03-07T15:47:33","date_gmt":"2024-03-07T06:47:33","guid":{"rendered":"https:\/\/service.grannet.co.jp\/blog\/?p=10802"},"modified":"2024-03-07T15:47:33","modified_gmt":"2024-03-07T06:47:33","slug":"ga4-parameter","status":"publish","type":"post","link":"https:\/\/grannet.co.jp\/column\/ga4-parameter\/","title":{"rendered":"GA4\u306e\u30d1\u30e9\u30e1\u30fc\u30bf\u3068\u306f\uff1f\u7a2e\u985e\u3084\u8a2d\u5b9a\u65b9\u6cd5\u30fb\u6d41\u5165\u7d4c\u8def\u306e\u78ba\u8a8d\u65b9\u6cd5\u3092\u89e3\u8aac"},"content":{"rendered":"<div class=\"column_wrap\"> <div class=\"txtbox\"> <p>Google \u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b94\uff08GA4\uff09\u306e\u30d1\u30e9\u30e1\u30fc\u30bf\u3068\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u884c\u52d5\u3084\u30a4\u30d9\u30f3\u30c8\u306b\u95a2\u3059\u308b\u8a73\u7d30\u60c5\u5831\u3092\u53ce\u96c6\u3059\u308b\u305f\u3081\u306e\u5909\u6570\u3067\u3059\u3002\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u3084\u30a2\u30d7\u30ea\u306b\u304a\u3051\u308b\u30e6\u30fc\u30b6\u30fc\u884c\u52d5\u306e\u8a73\u7d30\u306a\u5206\u6790\u3092\u53ef\u80fd\u306b\u3057\u3001\u305d\u308c\u306b\u3088\u3063\u3066\u30c7\u30fc\u30bf\u5206\u6790\u306e\u7cbe\u5ea6\u5411\u4e0a\u3001\u65bd\u7b56\u52b9\u679c\u306e\u6e2c\u5b9a\u3001\u30e6\u30fc\u30b6\u30fc\u4f53\u9a13\u306e\u6539\u5584\u306a\u3069\u3001\u3055\u307e\u3056\u307e\u306a\u30e1\u30ea\u30c3\u30c8\u3092\u3082\u305f\u3089\u3057\u307e\u3059\u3002<\/p> <p>\u5f53\u8a18\u4e8b\u3067\u306f\u3001GA4\u306e\u30d1\u30e9\u30e1\u30fc\u30bf\u306b\u3064\u3044\u3066\u306e\u57fa\u790e\u7684\u306a\u5185\u5bb9\u304b\u3089\u3001GA4\u306e\u30ab\u30b9\u30bf\u30e0\u30d1\u30e9\u30e1\u30fc\u30bf\u306e\u7a2e\u985e\u3084\u8a2d\u5b9a\u65b9\u6cd5\u307e\u3067\u3001\u8a73\u3057\u304f\u89e3\u8aac\u3059\u308b\u306e\u3067\u3001\u305c\u3072\u53c2\u8003\u306b\u3057\u3066\u304f\u3060\u3055\u3044\u3002<\/p> <\/div> <!-- \u76ee\u6b21 --> <div id=\"ez-toc-container\" class=\"ez-toc-v2_0_46 counter-hierarchy ez-toc-counter ez-toc-white ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\">\u76ee\u6b21<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"ez-toc-toggle-icon-1\"><label for=\"item-6a0347a57cf7d\" aria-label=\"Table of Content\"><span style=\"display: flex;align-items: center;width: 35px;height: 30px;justify-content: center;direction:ltr;\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/label><input  type=\"checkbox\" id=\"item-6a0347a57cf7d\"><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/grannet.co.jp\/column\/ga4-parameter\/#1_GA4%E3%81%AE%E3%83%91%E3%83%A9%E3%83%A1%E3%83%BC%E3%82%BF%E3%81%A8%E3%81%AF%EF%BC%9F\" title=\"1. GA4\u306e\u30d1\u30e9\u30e1\u30fc\u30bf\u3068\u306f\uff1f\">1. GA4\u306e\u30d1\u30e9\u30e1\u30fc\u30bf\u3068\u306f\uff1f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/grannet.co.jp\/column\/ga4-parameter\/#2_GA4%E3%81%A7%E3%83%91%E3%83%A9%E3%83%A1%E3%83%BC%E3%82%BF%E3%82%92%E8%A8%AD%E7%BD%AE%E3%81%99%E3%82%8B%E3%83%A1%E3%83%AA%E3%83%83%E3%83%88\" title=\"2. GA4\u3067\u30d1\u30e9\u30e1\u30fc\u30bf\u3092\u8a2d\u7f6e\u3059\u308b\u30e1\u30ea\u30c3\u30c8\">2. GA4\u3067\u30d1\u30e9\u30e1\u30fc\u30bf\u3092\u8a2d\u7f6e\u3059\u308b\u30e1\u30ea\u30c3\u30c8<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/grannet.co.jp\/column\/ga4-parameter\/#3_GA4%E3%81%AE%E3%82%A4%E3%83%99%E3%83%B3%E3%83%88%E3%83%91%E3%83%A9%E3%83%A1%E3%83%BC%E3%82%BF%E3%81%AE%E7%A8%AE%E9%A1%9E\" title=\"3. GA4\u306e\u30a4\u30d9\u30f3\u30c8\u30d1\u30e9\u30e1\u30fc\u30bf\u306e\u7a2e\u985e\">3. GA4\u306e\u30a4\u30d9\u30f3\u30c8\u30d1\u30e9\u30e1\u30fc\u30bf\u306e\u7a2e\u985e<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/grannet.co.jp\/column\/ga4-parameter\/#3-1_%E8%87%AA%E5%8B%95%E5%8F%8E%E9%9B%86%E3%82%A4%E3%83%99%E3%83%B3%E3%83%88\" title=\"3-1. \u81ea\u52d5\u53ce\u96c6\u30a4\u30d9\u30f3\u30c8\">3-1. \u81ea\u52d5\u53ce\u96c6\u30a4\u30d9\u30f3\u30c8<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/grannet.co.jp\/column\/ga4-parameter\/#3-2_%E6%8B%A1%E5%BC%B5%E8%A8%88%E6%B8%AC%E6%A9%9F%E8%83%BD%E3%82%A4%E3%83%99%E3%83%B3%E3%83%88\" title=\"3-2. \u62e1\u5f35\u8a08\u6e2c\u6a5f\u80fd\u30a4\u30d9\u30f3\u30c8\">3-2. \u62e1\u5f35\u8a08\u6e2c\u6a5f\u80fd\u30a4\u30d9\u30f3\u30c8<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/grannet.co.jp\/column\/ga4-parameter\/#3-3_%E6%8E%A8%E5%A5%A8%E3%82%A4%E3%83%99%E3%83%B3%E3%83%88\" title=\"3-3. \u63a8\u5968\u30a4\u30d9\u30f3\u30c8\">3-3. \u63a8\u5968\u30a4\u30d9\u30f3\u30c8<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/grannet.co.jp\/column\/ga4-parameter\/#3-4_%E3%82%AB%E3%82%B9%E3%82%BF%E3%83%A0%E3%82%A4%E3%83%99%E3%83%B3%E3%83%88\" title=\"3-4. \u30ab\u30b9\u30bf\u30e0\u30a4\u30d9\u30f3\u30c8\">3-4. \u30ab\u30b9\u30bf\u30e0\u30a4\u30d9\u30f3\u30c8<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/grannet.co.jp\/column\/ga4-parameter\/#4_GA4%E3%81%AE%E3%82%AB%E3%82%B9%E3%82%BF%E3%83%A0%E3%83%91%E3%83%A9%E3%83%A1%E3%83%BC%E3%82%BF%E3%81%AE%E7%A8%AE%E9%A1%9E%E4%B8%80%E8%A6%A7\" title=\"4. GA4\u306e\u30ab\u30b9\u30bf\u30e0\u30d1\u30e9\u30e1\u30fc\u30bf\u306e\u7a2e\u985e\u4e00\u89a7\">4. GA4\u306e\u30ab\u30b9\u30bf\u30e0\u30d1\u30e9\u30e1\u30fc\u30bf\u306e\u7a2e\u985e\u4e00\u89a7<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/grannet.co.jp\/column\/ga4-parameter\/#4-1_utm_source\" title=\"4-1. utm_source\">4-1. utm_source<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/grannet.co.jp\/column\/ga4-parameter\/#4-2_utm_medium\" title=\"4-2. utm_medium\">4-2. utm_medium<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/grannet.co.jp\/column\/ga4-parameter\/#4-3_utm_campaign\" title=\"4-3. utm_campaign\">4-3. utm_campaign<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/grannet.co.jp\/column\/ga4-parameter\/#4-4_utm_term\" title=\"4-4. utm_term\">4-4. utm_term<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/grannet.co.jp\/column\/ga4-parameter\/#4-5_utm_content\" title=\"4-5. utm_content\">4-5. utm_content<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/grannet.co.jp\/column\/ga4-parameter\/#5_GA4%E3%81%AE%E3%83%91%E3%83%A9%E3%83%A1%E3%83%BC%E3%82%BF%E3%81%AE%E8%A8%AD%E5%AE%9A%E6%96%B9%E6%B3%95\" title=\"5. GA4\u306e\u30d1\u30e9\u30e1\u30fc\u30bf\u306e\u8a2d\u5b9a\u65b9\u6cd5\">5. GA4\u306e\u30d1\u30e9\u30e1\u30fc\u30bf\u306e\u8a2d\u5b9a\u65b9\u6cd5<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/grannet.co.jp\/column\/ga4-parameter\/#5-1_Google_Campaign_URL_Builder%E3%81%A7%E3%81%AE%E8%A8%AD%E5%AE%9A%E6%96%B9%E6%B3%95\" title=\"5-1. Google Campaign URL Builder\u3067\u306e\u8a2d\u5b9a\u65b9\u6cd5\">5-1. Google Campaign URL Builder\u3067\u306e\u8a2d\u5b9a\u65b9\u6cd5<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/grannet.co.jp\/column\/ga4-parameter\/#5-2_Google%E5%BA%83%E5%91%8A%E3%81%A7%E3%81%AE%E8%A8%AD%E5%AE%9A%E6%96%B9%E6%B3%95\" title=\"5-2. Google\u5e83\u544a\u3067\u306e\u8a2d\u5b9a\u65b9\u6cd5\">5-2. Google\u5e83\u544a\u3067\u306e\u8a2d\u5b9a\u65b9\u6cd5<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/grannet.co.jp\/column\/ga4-parameter\/#5-3_%E6%89%8B%E5%8B%95%E3%81%A7%E8%A8%AD%E5%AE%9A%E6%96%B9%E6%B3%95\" title=\"5-3. \u624b\u52d5\u3067\u8a2d\u5b9a\u65b9\u6cd5\">5-3. \u624b\u52d5\u3067\u8a2d\u5b9a\u65b9\u6cd5<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/grannet.co.jp\/column\/ga4-parameter\/#6_GA4%E3%81%A7%E3%83%91%E3%83%A9%E3%83%A1%E3%83%BC%E3%82%BF%E3%81%8B%E3%82%89%E3%81%AE%E6%B5%81%E5%85%A5%E7%B5%8C%E8%B7%AF%E3%82%92%E7%A2%BA%E8%AA%8D%E3%81%99%E3%82%8B%E6%96%B9%E6%B3%95\" title=\"6. GA4\u3067\u30d1\u30e9\u30e1\u30fc\u30bf\u304b\u3089\u306e\u6d41\u5165\u7d4c\u8def\u3092\u78ba\u8a8d\u3059\u308b\u65b9\u6cd5\">6. GA4\u3067\u30d1\u30e9\u30e1\u30fc\u30bf\u304b\u3089\u306e\u6d41\u5165\u7d4c\u8def\u3092\u78ba\u8a8d\u3059\u308b\u65b9\u6cd5<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/grannet.co.jp\/column\/ga4-parameter\/#7_GA4%E3%81%A7%E3%83%91%E3%83%A9%E3%83%A1%E3%83%BC%E3%82%BF%E3%81%8C%E6%B8%AC%E5%AE%9A%E3%81%95%E3%82%8C%E3%81%AA%E3%81%84%E5%A0%B4%E5%90%88%E3%81%AE%E5%8E%9F%E5%9B%A0%E3%81%A8%E5%AF%BE%E7%AD%96\" title=\"7. GA4\u3067\u30d1\u30e9\u30e1\u30fc\u30bf\u304c\u6e2c\u5b9a\u3055\u308c\u306a\u3044\u5834\u5408\u306e\u539f\u56e0\u3068\u5bfe\u7b56\">7. GA4\u3067\u30d1\u30e9\u30e1\u30fc\u30bf\u304c\u6e2c\u5b9a\u3055\u308c\u306a\u3044\u5834\u5408\u306e\u539f\u56e0\u3068\u5bfe\u7b56<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/grannet.co.jp\/column\/ga4-parameter\/#7-1_%E3%81%BE%E3%81%A0%E5%8F%8D%E6%98%A0%E3%81%95%E3%82%8C%E3%81%A6%E3%81%84%E3%81%AA%E3%81%84\" title=\"7-1. \u307e\u3060\u53cd\u6620\u3055\u308c\u3066\u3044\u306a\u3044\">7-1. \u307e\u3060\u53cd\u6620\u3055\u308c\u3066\u3044\u306a\u3044<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/grannet.co.jp\/column\/ga4-parameter\/#7-2_%E3%80%8Cutm_source%E3%80%8D%E3%81%8C%E3%83%AA%E3%83%B3%E3%82%AF%E3%81%AB%E4%BB%98%E4%B8%8E%E3%81%95%E3%82%8C%E3%81%A6%E3%81%84%E3%81%AA%E3%81%84\" title=\"7-2. \u300cutm_source\u300d\u304c\u30ea\u30f3\u30af\u306b\u4ed8\u4e0e\u3055\u308c\u3066\u3044\u306a\u3044\">7-2. \u300cutm_source\u300d\u304c\u30ea\u30f3\u30af\u306b\u4ed8\u4e0e\u3055\u308c\u3066\u3044\u306a\u3044<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/grannet.co.jp\/column\/ga4-parameter\/#7-3_%E3%83%AA%E3%83%80%E3%82%A4%E3%83%AC%E3%82%AF%E3%83%88%E6%99%82%E3%81%AB%E3%83%91%E3%83%A9%E3%83%A1%E3%83%BC%E3%82%BF%E3%81%8C%E5%A4%96%E3%82%8C%E3%81%A6%E3%81%84%E3%82%8B\" title=\"7-3. \u30ea\u30c0\u30a4\u30ec\u30af\u30c8\u6642\u306b\u30d1\u30e9\u30e1\u30fc\u30bf\u304c\u5916\u308c\u3066\u3044\u308b\">7-3. \u30ea\u30c0\u30a4\u30ec\u30af\u30c8\u6642\u306b\u30d1\u30e9\u30e1\u30fc\u30bf\u304c\u5916\u308c\u3066\u3044\u308b<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-23\" href=\"https:\/\/grannet.co.jp\/column\/ga4-parameter\/#8_GA4%E3%81%A7%E3%83%91%E3%83%A9%E3%83%A1%E3%83%BC%E3%82%BF%E3%82%92%E8%A8%AD%E5%AE%9A%E3%81%99%E3%82%8B%E9%9A%9B%E3%81%AE%E6%B3%A8%E6%84%8F%E7%82%B9\" title=\"8. GA4\u3067\u30d1\u30e9\u30e1\u30fc\u30bf\u3092\u8a2d\u5b9a\u3059\u308b\u969b\u306e\u6ce8\u610f\u70b9\">8. GA4\u3067\u30d1\u30e9\u30e1\u30fc\u30bf\u3092\u8a2d\u5b9a\u3059\u308b\u969b\u306e\u6ce8\u610f\u70b9<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-24\" href=\"https:\/\/grannet.co.jp\/column\/ga4-parameter\/#8-1_%E5%A4%A7%E6%96%87%E5%AD%97%E3%81%A8%E5%B0%8F%E6%96%87%E5%AD%97%E3%81%AE%E4%BD%BF%E7%94%A8%E3%81%AB%E6%B0%97%E3%82%92%E3%81%A4%E3%81%91%E3%82%8B\" title=\"8-1. \u5927\u6587\u5b57\u3068\u5c0f\u6587\u5b57\u306e\u4f7f\u7528\u306b\u6c17\u3092\u3064\u3051\u308b\">8-1. \u5927\u6587\u5b57\u3068\u5c0f\u6587\u5b57\u306e\u4f7f\u7528\u306b\u6c17\u3092\u3064\u3051\u308b<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-25\" href=\"https:\/\/grannet.co.jp\/column\/ga4-parameter\/#8-2_%E4%BD%BF%E7%94%A8%E3%81%A7%E3%81%8D%E3%81%AA%E3%81%84%E6%96%87%E5%AD%97%E3%81%8C%E3%81%82%E3%82%8B\" title=\"8-2. \u4f7f\u7528\u3067\u304d\u306a\u3044\u6587\u5b57\u304c\u3042\u308b\">8-2. \u4f7f\u7528\u3067\u304d\u306a\u3044\u6587\u5b57\u304c\u3042\u308b<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-26\" href=\"https:\/\/grannet.co.jp\/column\/ga4-parameter\/#8-3_%E9%81%8E%E5%8E%BB%E3%81%AE%E3%83%87%E3%83%BC%E3%82%BF%E3%81%AB%E3%81%AF%E9%81%A9%E7%94%A8%E3%81%95%E3%82%8C%E3%81%AA%E3%81%84\" title=\"8-3. \u904e\u53bb\u306e\u30c7\u30fc\u30bf\u306b\u306f\u9069\u7528\u3055\u308c\u306a\u3044\">8-3. \u904e\u53bb\u306e\u30c7\u30fc\u30bf\u306b\u306f\u9069\u7528\u3055\u308c\u306a\u3044<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-27\" href=\"https:\/\/grannet.co.jp\/column\/ga4-parameter\/#8-4_%E3%82%A4%E3%83%99%E3%83%B3%E3%83%88%E3%81%AB%E3%81%AF%E4%B8%8A%E9%99%90%E3%81%8C%E3%81%82%E3%82%8B\" title=\"8-4. \u30a4\u30d9\u30f3\u30c8\u306b\u306f\u4e0a\u9650\u304c\u3042\u308b\">8-4. \u30a4\u30d9\u30f3\u30c8\u306b\u306f\u4e0a\u9650\u304c\u3042\u308b<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-28\" href=\"https:\/\/grannet.co.jp\/column\/ga4-parameter\/#%E3%81%BE%E3%81%A8%E3%82%81\" title=\"\u307e\u3068\u3081\">\u307e\u3068\u3081<\/a><\/li><\/ul><\/nav><\/div>\n <!-- 1 --> <h2 class=\"tt1\"><span class=\"ez-toc-section\" id=\"1_GA4%E3%81%AE%E3%83%91%E3%83%A9%E3%83%A1%E3%83%BC%E3%82%BF%E3%81%A8%E3%81%AF%EF%BC%9F\"><\/span>1. GA4\u306e\u30d1\u30e9\u30e1\u30fc\u30bf\u3068\u306f\uff1f<span class=\"ez-toc-section-end\"><\/span><\/h2> <div class=\"banner\"><img decoding=\"async\" src=\"https:\/\/grannet.co.jp\/column\/wp-content\/uploads\/2024\/03\/img_ga4-parameter1.jpg\" alt=\"GA4\u306e\u30d1\u30e9\u30e1\u30fc\u30bf\u3068\u306f\uff1f\"><\/div> <div class=\"txtbox\"> <p><span class=\"txt_bold txt_red\">GA4\u306e\u30d1\u30e9\u30e1\u30fc\u30bf\u306f\u3001\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u3084\u30a2\u30d7\u30ea\u306b\u304a\u3051\u308b\u30e6\u30fc\u30b6\u30fc\u884c\u52d5\u306e\u8a73\u7d30\u306a\u5206\u6790\u3092\u53ef\u80fd\u306b\u3059\u308b\u5909\u6570\u3067\u3059\u3002<\/span>URL\u306b\u4ed8\u4e0e\u3059\u308b\u3053\u3068\u3067\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u8a2a\u554f\u5143\u3001\u30c7\u30d0\u30a4\u30b9\u3001\u884c\u52d5\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u306a\u3069\u3001\u3055\u307e\u3056\u307e\u306a\u60c5\u5831\u3092\u53ce\u96c6\u3067\u304d\u307e\u3059\u3002<\/p> <p>GA4\u3067\u5229\u7528\u53ef\u80fd\u306a\u30d1\u30e9\u30e1\u30fc\u30bf\u306f\u3001\u5927\u304d\u304f2\u7a2e\u985e\u306b\u5206\u985e\u3055\u308c\u307e\u3059\u3002<\/p> <div class=\"borderbox mb2em\"><p class=\"mb0\"><span class=\"txt_size_big txt_bold\">\u25cf\u81ea\u52d5\u7684\u306b\u751f\u6210\u3055\u308c\u308b\u30d1\u30e9\u30e1\u30fc\u30bf<\/span><\/p><p>\u81ea\u52d5\u7684\u306b\u751f\u6210\u3055\u308c\u308b\u30d1\u30e9\u30e1\u30fc\u30bf\u3067\u3059\u3002\u30e6\u30fc\u30b6\u30fc\u306e\u8a2a\u554f\u5143\u3001\u30c7\u30d0\u30a4\u30b9\u3001\u30d6\u30e9\u30a6\u30b6\u3001\u30da\u30fc\u30b8\u30d3\u30e5\u30fc\u3001\u30a4\u30d9\u30f3\u30c8\u540d\u306a\u3069\u306e\u57fa\u672c\u60c5\u5831\u3092\u53ce\u96c6\u3057\u307e\u3059\u3002<\/p><p class=\"mb0\"><span class=\"txt_size_big txt_bold\">\u25cf\u624b\u52d5\u3067\u8a2d\u5b9a\u3059\u308b\u30d1\u30e9\u30e1\u30fc\u30bf<\/span><\/p><p>\u30e6\u30fc\u30b6\u30fc\u304c\u72ec\u81ea\u306b\u8a2d\u5b9a\u3067\u304d\u308b\u30d1\u30e9\u30e1\u30fc\u30bf\u3067\u3059\u3002\u30e6\u30fc\u30b6\u30fc\u306f\u3001\u30ab\u30b9\u30bf\u30e0\u30c7\u30a3\u30e1\u30f3\u30b7\u30e7\u30f3\u3084\u30ab\u30b9\u30bf\u30e0\u6307\u6a19\u3068\u547c\u3070\u308c\u308b\u30d1\u30e9\u30e1\u30fc\u30bf\u3092\u624b\u52d5\u3067\u8a2d\u5b9a\u3067\u304d\u307e\u3059\u3002\u30d3\u30b8\u30cd\u30b9\u30cb\u30fc\u30ba\u306b\u5408\u308f\u305b\u3066\u53ce\u96c6\u3059\u308b\u30c7\u30fc\u30bf\u3092\u62e1\u5f35\u3059\u308b\u305f\u3081\u306b\u4f7f\u7528\u3055\u308c\u307e\u3059\u3002<\/p><\/div> \n<div class=\"blog-card \">\n<a href=\"https:\/\/grannet.co.jp\/column\/ga4-custom-dimension\">\n<div class=\"blog-card-thumbnail\"><img src='https:\/\/grannet.co.jp\/column\/wp-content\/uploads\/2024\/03\/icatch-ga4-custom-dimension-418x300.jpg' alt='GA4\u306e\u30ab\u30b9\u30bf\u30e0\u30c7\u30a3\u30e1\u30f3\u30b7\u30e7\u30f3\u3068\u306f\uff1f\u30ab\u30b9\u30bf\u30e0\u6307\u6a19\u3084\u8a2d\u5b9a\u65b9\u6cd5\u30fb\u6ce8\u610f\u70b9'\/><\/div>\n<div class=\"blog-card-content\">\n<div class=\"blog-card-title\">GA4\u306e\u30ab\u30b9\u30bf\u30e0\u30c7\u30a3\u30e1\u30f3\u30b7\u30e7\u30f3\u3068\u306f\uff1f\u30ab\u30b9\u30bf\u30e0\u6307\u6a19\u3084\u8a2d\u5b9a\u65b9\u6cd5\u30fb\u6ce8\u610f\u70b9 <\/div>\n<div class=\"blog-card-excerpt\">\u5f53\u8a18\u4e8b\u3067\u306f\u3001GA4\u306e\u30ab\u30b9\u30bf\u30e0\u30c7\u30a3\u30e1\u30f3\u30b7\u30e7\u30f3\u306e\u610f\u5473\u3084\u3067\u304d\u308b\u3053\u3068\u3001\u307e\u305fGA4\u306e\u30ab\u30b9\u30bf\u30e0\u30c7\u30a3\u30e1\u30f3\u30b7\u30e7\u30f3\u3068\u30ab\u30b9\u30bf\u30e0\u6307\u6a19\u306e\u8a2d\u5b9a\u65b9\u6cd5\u3084\u6ce8\u610f\u70b9\u306b\u3064\u3044\u3066\u89e3\u8aac\u3057\u307e\u3059\u3002<\/div>\n<\/div>\n<div class=\"clear\"><\/div>\n<\/a>\n<\/div> <\/div> <!-- 2 --> <h2 class=\"tt1\"><span class=\"ez-toc-section\" id=\"2_GA4%E3%81%A7%E3%83%91%E3%83%A9%E3%83%A1%E3%83%BC%E3%82%BF%E3%82%92%E8%A8%AD%E7%BD%AE%E3%81%99%E3%82%8B%E3%83%A1%E3%83%AA%E3%83%83%E3%83%88\"><\/span>2. GA4\u3067\u30d1\u30e9\u30e1\u30fc\u30bf\u3092\u8a2d\u7f6e\u3059\u308b\u30e1\u30ea\u30c3\u30c8<span class=\"ez-toc-section-end\"><\/span><\/h2> <div class=\"txtbox\"> <p>GA4\u3067\u30d1\u30e9\u30e1\u30fc\u30bf\u3092\u8a2d\u7f6e\u3059\u308b\u30e1\u30ea\u30c3\u30c8\u306f\u591a\u5c90\u306b\u308f\u305f\u308a\u307e\u3059\u3002<\/p> <p>\u305f\u3068\u3048\u3070\u3001\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u30d1\u30e9\u30e1\u30fc\u30bf\u3092\u7528\u3044\u308b\u3053\u3068\u3067\u3001<span class=\"txt_bold txt_red\">\u500b\u3005\u306e\u5e83\u544a\u3084\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u52b9\u679c\u3092\u8a73\u7d30\u306b\u5206\u6790\u3057\u3001\u8cbb\u7528\u5bfe\u52b9\u679c\u306e\u9ad8\u3044\u5e83\u544a\u6226\u7565\u306b\u5f79\u7acb\u3066\u3089\u308c\u307e\u3059\u3002<\/span>SEO\u5bfe\u7b56\u3067\u3042\u308c\u3070\u3001\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u304b\u3089\u306e\u6d41\u5165\u72b6\u6cc1\u3092\u5206\u6790\u3057\u305f\u308a\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u8a55\u4fa1\u3057\u305f\u308a\u3068\u3044\u3063\u305f\u6d3b\u7528\u3082\u3067\u304d\u308b\u3067\u3057\u3087\u3046\u3002<\/p><p>\u4ed6\u306b\u3082\u3001<span class=\"txt_bold\">\u5e74\u9f62\u3001\u6027\u5225\u3001\u5730\u57df\u306a\u3069\u306e\u60c5\u5831\u3092\u53ce\u96c6\u3059\u308b\u3053\u3068\u3067\u3001\u30e6\u30fc\u30b6\u30fc\u5c64\u3092\u628a\u63e1\u3057\u3001\u3088\u308a\u7684\u78ba\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u3092\u5b9f\u884c\u3057\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002<\/span>\u307e\u305f\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u4f7f\u7528\u3057\u3066\u3044\u308b\u30c7\u30d0\u30a4\u30b9\u306e\u7a2e\u985e\u3084OS\u30d0\u30fc\u30b8\u30e7\u30f3\u3092\u53ce\u96c6\u3059\u308b\u3053\u3068\u3067\u3001\u30c7\u30d0\u30a4\u30b9\u3054\u3068\u306e\u5229\u7528\u72b6\u6cc1\u3092\u5206\u6790\u3059\u308b\u3053\u3068\u3082\u53ef\u80fd\u3067\u3059\u3002<\/p> <\/div> <!-- 3 --> <h2 class=\"tt1\"><span class=\"ez-toc-section\" id=\"3_GA4%E3%81%AE%E3%82%A4%E3%83%99%E3%83%B3%E3%83%88%E3%83%91%E3%83%A9%E3%83%A1%E3%83%BC%E3%82%BF%E3%81%AE%E7%A8%AE%E9%A1%9E\"><\/span>3. GA4\u306e\u30a4\u30d9\u30f3\u30c8\u30d1\u30e9\u30e1\u30fc\u30bf\u306e\u7a2e\u985e<span class=\"ez-toc-section-end\"><\/span><\/h2> <div class=\"banner\"><img decoding=\"async\" src=\"https:\/\/grannet.co.jp\/column\/wp-content\/uploads\/2024\/03\/img_ga4-parameter3.jpg\" alt=\"GA4\u306e\u30a4\u30d9\u30f3\u30c8\u30d1\u30e9\u30e1\u30fc\u30bf\u306e\u7a2e\u985e\"><\/div> <div class=\"txtbox\"> <p>\u5f93\u6765\u306eUA\u3067\u306f\u3001\u30a4\u30d9\u30f3\u30c8\u30d1\u30e9\u30e1\u30fc\u30bf\u306f\u30a4\u30d9\u30f3\u30c8\u30ab\u30c6\u30b4\u30ea\u3001\u30a4\u30d9\u30f3\u30c8\u30a2\u30af\u30b7\u30e7\u30f3\u3001\u30a4\u30d9\u30f3\u30c8\u30e9\u30d9\u30eb\u306e3\u3064\u306e\u8981\u7d20\u3067\u69cb\u6210\u3055\u308c\u3066\u3044\u307e\u3057\u305f\u3002\u4e00\u65b9\u3001GA4\u3067\u306f\u30a4\u30d9\u30f3\u30c8\u540d\u3068\u30d1\u30e9\u30e1\u30fc\u30bf\u306e2\u3064\u306e\u8981\u7d20\u3067\u69cb\u6210\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p> <p>\u4ee5\u4e0b\u3067\u306f\u3001GA4\u306e\u30a4\u30d9\u30f3\u30c8\u30d1\u30e9\u30e1\u30fc\u30bf\u306e\u7a2e\u985e\u3092\u8a73\u3057\u304f\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p> <\/div> <h3 class=\"tt2\"><span class=\"ez-toc-section\" id=\"3-1_%E8%87%AA%E5%8B%95%E5%8F%8E%E9%9B%86%E3%82%A4%E3%83%99%E3%83%B3%E3%83%88\"><\/span>3-1. \u81ea\u52d5\u53ce\u96c6\u30a4\u30d9\u30f3\u30c8<span class=\"ez-toc-section-end\"><\/span><\/h3> <div class=\"txtbox\"><p><span class=\"txt_bold txt_red\">GA4\u306e\u81ea\u52d5\u53ce\u96c6\u30a4\u30d9\u30f3\u30c8\u306f\u3001Google \u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u304c\u30a2\u30d7\u30ea\u3084\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306e\u57fa\u672c\u7684\u306a\u30e6\u30fc\u30b6\u30fc\u64cd\u4f5c\u3092\u8ffd\u8de1\u3059\u308b\u305f\u3081\u306b\u81ea\u52d5\u7684\u306b\u53ce\u96c6\u3059\u308b\u30a4\u30d9\u30f3\u30c8\u306e\u3053\u3068\u3067\u3059\u3002<\/span><\/p> <p>\u30e6\u30fc\u30b6\u30fc\u304c\u7279\u5b9a\u306e\u30a2\u30af\u30b7\u30e7\u30f3\u3092\u884c\u3046\u3068\u3001\u3053\u308c\u3089\u306e\u30a4\u30d9\u30f3\u30c8\u306fFirebase\u5411\u3051Google \u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9SDK\u3084gtag.js\u3092\u4ecb\u3057\u3066\u81ea\u52d5\u7684\u306b\u30c8\u30ea\u30ac\u30fc\u3055\u308c\u3001\u958b\u767a\u8005\u306f\u8ffd\u52a0\u306e\u30b3\u30fc\u30c7\u30a3\u30f3\u30b0\u3092\u305b\u305a\u306b\u3053\u308c\u3089\u306e\u30c7\u30fc\u30bf\u3092\u53ce\u96c6\u3067\u304d\u307e\u3059\u3002<\/p> <p class=\"mb0\"><span class=\"txt_size_big txt_bold\">\u3010\u81ea\u52d5\u53ce\u96c6\u30a4\u30d9\u30f3\u30c8\u306e\u4f8b\u3011<\/span><\/p><div class=\"listTab\"><table class=\"width100 mt0\"><tr><th class=\"width30 text_left\">\u30fbfirst_visit<\/th><td class=\"width70\">\u30e6\u30fc\u30b6\u30fc\u304c\u521d\u3081\u3066\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u3092\u8a2a\u308c\u305f\u6642\u3084\u3001\u30a2\u30d7\u30ea\u3092\u8d77\u52d5\u3057\u305f\u6642\u306b\u30c8\u30ea\u30ac\u30fc\u3055\u308c\u307e\u3059\u3002<\/td><\/tr><tr><th class=\"text_left\">\u30fbpage_view<\/th><td>\u30e6\u30fc\u30b6\u30fc\u304c\u30da\u30fc\u30b8\u3092\u95b2\u89a7\u3059\u308b\u305f\u3073\u306b\u767a\u751f\u3057\u3001\u30da\u30fc\u30b8\u306eURL\u3084\u53c2\u7167\u5143\u306eURL\u306a\u3069\u304c\u53ce\u96c6\u3055\u308c\u307e\u3059\u3002<\/td><\/tr><tr><th class=\"text_left\">\u30fbsession_start<\/th><td>\u30e6\u30fc\u30b6\u30fc\u304c\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u3084\u30a2\u30d7\u30ea\u306e\u30bb\u30c3\u30b7\u30e7\u30f3\u3092\u958b\u59cb\u3059\u308b\u6642\u306b\u767a\u751f\u3057\u307e\u3059\u3002<\/td><\/tr><tr><th class=\"text_left\">\u30fbapp_update<\/th><td>\u30a2\u30d7\u30ea\u304c\u65b0\u3057\u3044\u30d0\u30fc\u30b8\u30e7\u30f3\u306b\u66f4\u65b0\u3055\u308c\u305f\u6642\u306b\u30c8\u30ea\u30ac\u30fc\u3055\u308c\u3001\u30a2\u30d7\u30ea\u306e\u30d0\u30fc\u30b8\u30e7\u30f3\u7ba1\u7406\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002<\/td><\/tr><tr><th class=\"text_left\">\u30fbscreen_view<\/th><td>\u30a2\u30d7\u30ea\u5185\u3067\u306e\u753b\u9762\u9077\u79fb\u3092\u8ffd\u8de1\u3057\u307e\u3059\u3002\u30e6\u30fc\u30b6\u30fc\u304c\u7570\u306a\u308b\u753b\u9762\u306b\u79fb\u52d5\u3059\u308b\u305f\u3073\u306b\u767a\u751f\u3057\u3001\u3069\u306e\u753b\u9762\u304c\u3069\u306e\u7a0b\u5ea6\u898b\u3089\u308c\u3066\u3044\u308b\u304b\u3092\u7406\u89e3\u3059\u308b\u306e\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002<\/td><\/tr><tr><th class=\"text_left\">\u30fbuser_engagement<\/th><td>\u30a2\u30d7\u30ea\u304c\u30d5\u30a9\u30a2\u30b0\u30e9\u30a6\u30f3\u30c9\uff08\u524d\u9762\uff09\u306b\u3042\u308b\u6642\u3084\u3001\u30a6\u30a7\u30d6\u30da\u30fc\u30b8\u304c\u30a2\u30af\u30c6\u30a3\u30d6\u306a\u72b6\u614b\u306b\u3042\u308b\u6642\u306b\u6301\u7d9a\u7684\u306b\u767a\u751f\u3057\u307e\u3059\u3002\u30e6\u30fc\u30b6\u30fc\u306e\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u6642\u9593\u304c\u8a08\u6e2c\u3055\u308c\u307e\u3059\u3002<\/td><\/tr><tr><th class=\"text_left\">\u30fbin_app_purchase<\/th><td>\u30e6\u30fc\u30b6\u30fc\u304c\u30a2\u30d7\u30ea\u5185\u3067\u8cfc\u5165\u3092\u5b8c\u4e86\u3057\u305f\u6642\u306b\u30c8\u30ea\u30ac\u30fc\u3055\u308c\u3001\u8cfc\u5165\u3055\u308c\u305f\u5546\u54c1\u306eID\u3001\u540d\u524d\u3001\u4fa1\u683c\u3001\u6570\u91cf\u306a\u3069\u304c\u53ce\u96c6\u3055\u308c\u307e\u3059\u3002<\/td><\/tr><\/table> <\/div> <\/div> <h3 class=\"tt2\"><span class=\"ez-toc-section\" id=\"3-2_%E6%8B%A1%E5%BC%B5%E8%A8%88%E6%B8%AC%E6%A9%9F%E8%83%BD%E3%82%A4%E3%83%99%E3%83%B3%E3%83%88\"><\/span>3-2. \u62e1\u5f35\u8a08\u6e2c\u6a5f\u80fd\u30a4\u30d9\u30f3\u30c8<span class=\"ez-toc-section-end\"><\/span><\/h3> <div class=\"txtbox\"> <p><span class=\"txt_bold txt_red\">\u62e1\u5f35\u8a08\u6e2c\u6a5f\u80fd\u30a4\u30d9\u30f3\u30c8\u306f\u3001\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u4e0a\u3067\u306e\u30e6\u30fc\u30b6\u30fc\u30a4\u30f3\u30bf\u30e9\u30af\u30b7\u30e7\u30f3\u306e\u3088\u308a\u8a73\u7d30\u306a\u8ffd\u8de1\u3092\u53ef\u80fd\u306b\u3059\u308bGoogle \u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u306e\u6a5f\u80fd\u3067\u3059\u3002<\/span>\u3053\u306e\u6a5f\u80fd\u3092\u6709\u52b9\u306b\u3059\u308b\u3053\u3068\u3067\u3001\u958b\u767a\u8005\u3084\u30a6\u30a7\u30d6\u30de\u30b9\u30bf\u30fc\u306f\u30b3\u30fc\u30c9\u306e\u5909\u66f4\u3092\u52a0\u3048\u308b\u3053\u3068\u306a\u304f\u3001\u30da\u30fc\u30b8\u30d3\u30e5\u30fc\u3001\u30b9\u30af\u30ed\u30fc\u30eb\u884c\u52d5\u3001\u96e2\u8131\u30af\u30ea\u30c3\u30af\u3001\u30b5\u30a4\u30c8\u5185\u691c\u7d22\u3001\u52d5\u753b\u306e\u8996\u8074\u3001\u30d5\u30a1\u30a4\u30eb\u306e\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u3001\u30d5\u30a9\u30fc\u30e0\u306e\u64cd\u4f5c\u306a\u3069\u3001\u3055\u307e\u3056\u307e\u306a\u30e6\u30fc\u30b6\u30fc\u884c\u52d5\u3092\u81ea\u52d5\u7684\u306b\u8ffd\u8de1\u3067\u304d\u307e\u3059\u3002<\/p> <p class=\"mb0\"><span class=\"txt_size_big txt_bold\">\u3010\u62e1\u5f35\u8a08\u6e2c\u6a5f\u80fd\u30a4\u30d9\u30f3\u30c8\u306e\u4f8b\u3011<\/span><\/p><div class=\"listTab\"><table class=\"width100 mt0\"><tr><th class=\"width30 text_left\">\u30fbpage_view<\/th><td class=\"width70\">\u30da\u30fc\u30b8\u30d3\u30e5\u30fc\u3092\u6e2c\u5b9a\u3057\u307e\u3059\u3002\u30a6\u30a7\u30d6\u30da\u30fc\u30b8\u304c\u8aad\u307f\u8fbc\u307e\u308c\u308b\u305f\u3073\u3001\u307e\u305f\u306f\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306e\u95b2\u89a7\u5c65\u6b74\u304c\u66f4\u65b0\u3055\u308c\u308b\u305f\u3073\u306b\u30c8\u30ea\u30ac\u30fc\u3055\u308c\u307e\u3059\u3002<\/td><\/tr><tr><th class=\"text_left\">\u30fbscroll<\/th><td>\u30e6\u30fc\u30b6\u30fc\u304c\u5404\u30da\u30fc\u30b8\u306e\u6700\u4e0b\u90e8\u307e\u3067\u30b9\u30af\u30ed\u30fc\u30eb\u3057\u305f\u6642\u306b\u30c8\u30ea\u30ac\u30fc\u3055\u308c\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u304c\u3069\u306e\u7a0b\u5ea6\u30e6\u30fc\u30b6\u30fc\u306b\u8aad\u307e\u308c\u3066\u3044\u308b\u304b\u3092\u6e2c\u5b9a\u3067\u304d\u307e\u3059\u3002<\/td><\/tr><tr><th class=\"text_left\">\u30fbclick<\/th><td>\u30e6\u30fc\u30b6\u30fc\u304c\u73fe\u5728\u306e\u30c9\u30e1\u30a4\u30f3\u304b\u3089\u5916\u90e8\u3078\u306e\u30ea\u30f3\u30af\u3092\u30af\u30ea\u30c3\u30af\u3057\u3066\u30b5\u30a4\u30c8\u3092\u96e2\u308c\u308b\u6642\u306b\u30c8\u30ea\u30ac\u30fc\u3055\u308c\u307e\u3059\u3002<\/td><\/tr><tr><th class=\"text_left\">\u30fbview_search_results<\/th><td>\u30e6\u30fc\u30b6\u30fc\u304c\u30b5\u30a4\u30c8\u5185\u691c\u7d22\u3092\u5229\u7528\u3057\u3066\u691c\u7d22\u7d50\u679c\u30da\u30fc\u30b8\u3092\u8868\u793a\u3057\u305f\u6642\u306b\u30c8\u30ea\u30ac\u30fc\u3055\u308c\u307e\u3059\u3002\u691c\u7d22\u3055\u308c\u305f\u7528\u8a9e\u3084\u30ad\u30fc\u30ef\u30fc\u30c9\u306e\u628a\u63e1\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002<\/td><\/tr><tr><th class=\"text_left\">\u30fbvideo_start, video_progress, video_complete<\/th><td>\u57cb\u3081\u8fbc\u307fYouTube\u52d5\u753b\u306e\u518d\u751f\u958b\u59cb\u3001\u9032\u884c\u5ea6\u3001\u5b8c\u4e86\u6642\u306b\u305d\u308c\u305e\u308c\u30c8\u30ea\u30ac\u30fc\u3055\u308c\u307e\u3059\u3002\u52d5\u753b\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3092\u5206\u6790\u3067\u304d\u307e\u3059\u3002<\/td><\/tr><tr><th class=\"text_left\">\u30fbfile_download<\/th><td>\u30e6\u30fc\u30b6\u30fc\u304cPDF\u3001Excel\u3001Word\u6587\u66f8\u306a\u3069\u306e\u30d5\u30a1\u30a4\u30eb\u3092\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u3057\u305f\u6642\u306b\u30c8\u30ea\u30ac\u30fc\u3055\u308c\u3001\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u3055\u308c\u305f\u30d5\u30a1\u30a4\u30eb\u306e\u7a2e\u985e\u3084\u540d\u524d\u3092\u53ce\u96c6\u3067\u304d\u307e\u3059\u3002<\/td><\/tr><tr><th class=\"text_left\">\u30fbform_start, form_submit<\/th><td>\u30e6\u30fc\u30b6\u30fc\u304c\u30d5\u30a9\u30fc\u30e0\u3078\u306e\u5165\u529b\u3092\u958b\u59cb\u3057\u305f\u6642\u3068\u3001\u30d5\u30a9\u30fc\u30e0\u3092\u9001\u4fe1\u3057\u305f\u6642\u306b\u305d\u308c\u305e\u308c\u30c8\u30ea\u30ac\u30fc\u3055\u308c\u307e\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u30d5\u30a9\u30fc\u30e0\u306e\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u3084\u30e6\u30fc\u30b6\u30fc\u306e\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3092\u6e2c\u5b9a\u3067\u304d\u307e\u3059\u3002<\/td><\/tr><\/table> <\/div> <\/div> <h3 class=\"tt2\"><span class=\"ez-toc-section\" id=\"3-3_%E6%8E%A8%E5%A5%A8%E3%82%A4%E3%83%99%E3%83%B3%E3%83%88\"><\/span>3-3. \u63a8\u5968\u30a4\u30d9\u30f3\u30c8<span class=\"ez-toc-section-end\"><\/span><\/h3> <div class=\"txtbox\"> <p><span class=\"txt_bold txt_red\">GA4\u306e\u63a8\u5968\u30a4\u30d9\u30f3\u30c8\u3068\u306f\u3001\u3088\u308a\u6df1\u3044\u6d1e\u5bdf\u3084\u5206\u6790\u3092\u5b9f\u73fe\u3059\u308b\u305f\u3081\u306b\u8a2d\u8a08\u3055\u308c\u305f\u4e8b\u524d\u5b9a\u7fa9\u3055\u308c\u305f\u30a4\u30d9\u30f3\u30c8\u306e\u30bb\u30c3\u30c8\u3067\u3059\u3002<\/span>\u305f\u3068\u3048\u3070\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u5e83\u544a\u3092\u8868\u793a\u3057\u305f\u6642\u3001\u4eee\u60f3\u901a\u8ca8\u3092\u7372\u5f97\u3057\u305f\u6642\u3001\u554f\u3044\u5408\u308f\u305b\u30d5\u30a9\u30fc\u30e0\u3092\u9001\u4fe1\u3057\u305f\u6642\u3001\u5546\u54c1\u3092\u8cfc\u5165\u3057\u305f\u6642\u306a\u3069\u3001\u3055\u307e\u3056\u307e\u306a\u30e6\u30fc\u30b6\u30fc\u884c\u52d5\u3092\u6349\u3048\u3089\u308c\u307e\u3059\u3002<\/p> <p class=\"mb0\"><span class=\"txt_size_big txt_bold\">\u3010\u63a8\u5968\u30a4\u30d9\u30f3\u30c8\u306e\u4f8b\u3011<\/span><\/p><div class=\"listTab\"><table class=\"width100 mt0\"><tr><th class=\"width30 text_left\">\u30fbpurchase<\/th><td class=\"width70\">\u30e6\u30fc\u30b6\u30fc\u304c\u8cfc\u5165\u306e\u624b\u7d9a\u304d\u3092\u5b8c\u4e86\u3057\u305f\u6642\u306b\u30c8\u30ea\u30ac\u30fc\u3055\u308c\u307e\u3059\u3002e\u30b3\u30de\u30fc\u30b9\u30b5\u30a4\u30c8\u3084\u30a2\u30d7\u30ea\u306b\u3068\u3063\u3066\u6700\u3082\u91cd\u8981\u306a\u30a4\u30d9\u30f3\u30c8\u306e1\u3064\u3067\u3042\u308a\u3001\u58f2\u4e0a\u3001\u6ce8\u6587\u6570\u3001\u8cfc\u5165\u3055\u308c\u305f\u5546\u54c1\u306e\u8a73\u7d30\uff08\u5546\u54c1ID\u3001\u5546\u54c1\u540d\u3001\u4fa1\u683c\u3001\u6570\u91cf\u306a\u3069\uff09\u3092\u8ffd\u8de1\u3059\u308b\u306e\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002<\/td><\/tr><tr><th class=\"text_left\">\u30fbadd_to_cart<\/th><td>\u30e6\u30fc\u30b6\u30fc\u304c\u5546\u54c1\u3092\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u30ab\u30fc\u30c8\u306b\u8ffd\u52a0\u3057\u305f\u6642\u306b\u30c8\u30ea\u30ac\u30fc\u3055\u308c\u308b\u30a4\u30d9\u30f3\u30c8\u3067\u3059\u3002\u8cfc\u8cb7\u610f\u6b32\u306e\u9ad8\u3044\u30e6\u30fc\u30b6\u30fc\u3092\u7279\u5b9a\u3059\u308b\u306e\u306b\u5f79\u7acb\u3061\u3001\u3069\u306e\u5546\u54c1\u304c\u8208\u5473\u3092\u5f15\u3044\u3066\u3044\u308b\u304b\u3001\u307e\u305f\u306f\u8cfc\u5165\u306e\u6c7a\u65ad\u306b\u81f3\u3089\u306a\u304b\u3063\u305f\u304b\u306e\u6d1e\u5bdf\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002<\/td><\/tr><tr><th class=\"text_left\">\u30fbsearch<\/th><td>\u30e6\u30fc\u30b6\u30fc\u304c\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u307e\u305f\u306f\u30a2\u30d7\u30ea\u5185\u3067\u691c\u7d22\u64cd\u4f5c\u3092\u884c\u3063\u305f\u6642\u306b\u30c8\u30ea\u30ac\u30fc\u3055\u308c\u307e\u3059\u3002\u30e6\u30fc\u30b6\u30fc\u304c\u4f55\u3092\u6c42\u3081\u3066\u3044\u308b\u306e\u304b\u3001\u3069\u306e\u30ad\u30fc\u30ef\u30fc\u30c9\u3084\u30d5\u30ec\u30fc\u30ba\u304c\u4f7f\u7528\u3055\u308c\u3066\u3044\u308b\u306e\u304b\u3092\u7406\u89e3\u3059\u308b\u306e\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002<\/td><\/tr><tr><th class=\"text_left\">\u30fblogin<\/th><td>\u30e6\u30fc\u30b6\u30fc\u304c\u30a2\u30ab\u30a6\u30f3\u30c8\u306b\u30ed\u30b0\u30a4\u30f3\u3057\u305f\u6642\u306b\u30c8\u30ea\u30ac\u30fc\u3055\u308c\u307e\u3059\u3002\u30ed\u30b0\u30a4\u30f3\u30a4\u30d9\u30f3\u30c8\u3092\u8ffd\u8de1\u3059\u308b\u3053\u3068\u3067\u3001\u30e6\u30fc\u30b6\u30fc\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u306e\u30ec\u30d9\u30eb\u3092\u6e2c\u5b9a\u3057\u3001\u767b\u9332\u30e6\u30fc\u30b6\u30fc\u3068\u975e\u767b\u9332\u30e6\u30fc\u30b6\u30fc\u306e\u884c\u52d5\u306e\u9055\u3044\u3092\u7406\u89e3\u3067\u304d\u307e\u3059\u3002<\/td><\/tr><\/table> <\/div> <\/div> <h3 class=\"tt2\"><span class=\"ez-toc-section\" id=\"3-4_%E3%82%AB%E3%82%B9%E3%82%BF%E3%83%A0%E3%82%A4%E3%83%99%E3%83%B3%E3%83%88\"><\/span>3-4. \u30ab\u30b9\u30bf\u30e0\u30a4\u30d9\u30f3\u30c8<span class=\"ez-toc-section-end\"><\/span><\/h3> <div class=\"txtbox\"> <p>\u30ab\u30b9\u30bf\u30e0\u30a4\u30d9\u30f3\u30c8\u306f\u3001Google \u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u306e\u81ea\u52d5\u53ce\u96c6\u30a4\u30d9\u30f3\u30c8\u3084\u63a8\u5968\u30a4\u30d9\u30f3\u30c8\u306b\u542b\u307e\u308c\u306a\u3044\u3001<span class=\"txt_bold txt_red\">\u7279\u5b9a\u306e\u30d3\u30b8\u30cd\u30b9\u30cb\u30fc\u30ba\u306b\u5408\u308f\u305b\u3066\u30ab\u30b9\u30bf\u30de\u30a4\u30ba\u3055\u308c\u305f\u30e6\u30fc\u30b6\u30fc\u30a2\u30af\u30b7\u30e7\u30f3\u3092\u8ffd\u8de1\u3059\u308b\u305f\u3081\u306b\u8a2d\u8a08\u3055\u308c\u305f\u30a4\u30d9\u30f3\u30c8<\/span>\u3067\u3059\u3002<\/p> <p>\u305f\u3068\u3048\u3070\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u5bc4\u4ed8\u3092\u884c\u3063\u305f\u308a\u3001\u7279\u5b9a\u306e\u6a5f\u80fd\u3092\u4f7f\u7528\u3057\u305f\u308a\u3001\u7279\u5b9a\u306e\u6210\u679c\u30da\u30fc\u30b8\u306b\u5230\u9054\u3057\u305f\u308a\u3059\u308b\u306a\u3069\u3001\u6a19\u6e96\u7684\u306a\u30a4\u30d9\u30f3\u30c8\u30c8\u30e9\u30c3\u30ad\u30f3\u30b0\u3067\u306f\u6355\u6349\u3055\u308c\u306a\u3044\u30a2\u30af\u30b7\u30e7\u30f3\u3092\u6e2c\u5b9a\u3059\u308b\u3053\u3068\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002<span class=\"txt_bold\">\u81ea\u5206\u305f\u3061\u306e\u30cb\u30fc\u30ba\u306b\u5fdc\u3058\u305f\u30a4\u30d9\u30f3\u30c8\u540d\u3092\u81ea\u7531\u306b\u8a2d\u5b9a\u3057\u3001\u95a2\u9023\u3059\u308b\u30ab\u30b9\u30bf\u30e0\u30a4\u30d9\u30f3\u30c8\u30d1\u30e9\u30e1\u30fc\u30bf\u3092\u4ed8\u4e0e\u3059\u308b\u3053\u3068\u3067\u3001\u305d\u306e\u30a4\u30d9\u30f3\u30c8\u306b\u95a2\u9023\u3059\u308b\u5177\u4f53\u7684\u306a\u60c5\u5831\u3092\u53ce\u96c6\u3067\u304d\u307e\u3059\u3002<\/span><\/p> <p>\u30ab\u30b9\u30bf\u30e0\u30a4\u30d9\u30f3\u30c8\u3092\u5229\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u7279\u5b9a\u306e\u30e6\u30fc\u30b6\u30fc\u30a2\u30af\u30b7\u30e7\u30f3\u304c\u8d77\u3053\u3063\u305f\u56de\u6570\u3092\u6b63\u78ba\u306b\u628a\u63e1\u3057\u3001\u95a2\u9023\u3059\u308b\u8a73\u7d30\u30c7\u30fc\u30bf\u3092\u53ce\u96c6\u3059\u308b\u3053\u3068\u304c\u53ef\u80fd\u3067\u3059\u3002<\/p> <\/div> <!-- 4 --> <h2 class=\"tt1\"><span class=\"ez-toc-section\" id=\"4_GA4%E3%81%AE%E3%82%AB%E3%82%B9%E3%82%BF%E3%83%A0%E3%83%91%E3%83%A9%E3%83%A1%E3%83%BC%E3%82%BF%E3%81%AE%E7%A8%AE%E9%A1%9E%E4%B8%80%E8%A6%A7\"><\/span>4. GA4\u306e\u30ab\u30b9\u30bf\u30e0\u30d1\u30e9\u30e1\u30fc\u30bf\u306e\u7a2e\u985e\u4e00\u89a7<span class=\"ez-toc-section-end\"><\/span><\/h2> <div class=\"txtbox\"> <p>\u4ee5\u4e0b\u3067\u306f\u3001GA4\u3067\u4f7f\u7528\u53ef\u80fd\u306a\u30ab\u30b9\u30bf\u30e0\u30d1\u30e9\u30e1\u30fc\u30bf\u306e\u7a2e\u985e\u30925\u3064\u7d39\u4ecb\u3057\u307e\u3059\u3002\u3053\u308c\u3089\u306e\u30d1\u30e9\u30e1\u30fc\u30bf\u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3092\u3088\u308a\u6df1\u304f\u5206\u6790\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308b\u3067\u3057\u3087\u3046\u3002<\/p> <\/div> <h3 class=\"tt2\"><span class=\"ez-toc-section\" id=\"4-1_utm_source\"><\/span>4-1. utm_source<span class=\"ez-toc-section-end\"><\/span><\/h3> <div class=\"txtbox\"><p><span class=\"txt_bold txt_red\">\u300cutm_source\u300d\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u8a2a\u554f\u5143\u3092\u7279\u5b9a\u3059\u308b\u305f\u3081\u306e\u30d1\u30e9\u30e1\u30fc\u30bf\u3067\u3059\u3002<\/span>utm_source\u306f\u3001\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u306e\u53c2\u7167\u5143\u3092\u8868\u3057\u307e\u3059\u3002\u5177\u4f53\u7684\u306b\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u3069\u306e\u3088\u3046\u306b\u3057\u3066\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u3084\u30a2\u30d7\u30ea\u306b\u30a2\u30af\u30bb\u30b9\u3057\u305f\u304b\u3092\u8b58\u5225\u3057\u307e\u3059\u3002<\/p> <p class=\"mb0\"><span class=\"txt_size_big txt_bold\">\u3010\u8a2d\u5b9a\u4f8b\u3011<\/span><\/p><div class=\"borderbox mb2em mt0\"><p class=\"mb0\"><span class=\"txt_size_big txt_bold\">\u30fb\u691c\u7d22\u30a8\u30f3\u30b8\u30f3<\/span><\/p><p>Google\u3001Yahoo!\u3001Bing\u306a\u3069<\/p><p class=\"mb0\"><span class=\"txt_size_big txt_bold\">\u30fb\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2<\/span><\/p><p>Facebook\u3001X\u3001Instagram\u306a\u3069<\/p><p class=\"mb0\"><span class=\"txt_size_big txt_bold\">\u30fb\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8<\/span><\/p><p>\u30ea\u30d5\u30a1\u30e9\u30fc\u3068\u306a\u308b\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306eURL<\/p><p class=\"mb0\"><span class=\"txt_size_big txt_bold\">\u30fb\u30e1\u30fc\u30eb<\/span><\/p><p>\u30e1\u30fc\u30eb\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u540d\u524d<\/p><p class=\"mb0\"><span class=\"txt_size_big txt_bold\">\u30fb\u305d\u306e\u4ed6<\/span><\/p><p>\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u540d\u3001\u5e83\u544a\u914d\u4fe1\u30cd\u30c3\u30c8\u30ef\u30fc\u30af\u306a\u3069<\/p><\/div> <p>\u305f\u3068\u3048\u3070\u3001\u3042\u308b\u4f01\u696d\u304c\u8907\u6570\u306eSNS\u3084\u30e1\u30fc\u30eb\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u901a\u3058\u3066\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u3092\u884c\u3063\u3066\u3044\u308b\u5834\u5408\u3001\u300cutm_source\u300d\u3092\u5229\u7528\u3057\u3066\u3001\u5404\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u304b\u3089\u306e\u8a2a\u554f\u8005\u6570\u3092\u8ffd\u8de1\u3057\u3001\u3069\u306e\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u304c\u6700\u3082\u52b9\u679c\u7684\u3067\u3042\u308b\u304b\u3092\u5224\u65ad\u3067\u304d\u307e\u3059\u3002<\/p> <\/div> <h3 class=\"tt2\"><span class=\"ez-toc-section\" id=\"4-2_utm_medium\"><\/span>4-2. utm_medium<span class=\"ez-toc-section-end\"><\/span><\/h3> <div class=\"txtbox\"> <p><span class=\"txt_bold txt_red\">\u300cutm_medium\u300d\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u8a2a\u554f\u5143\u306e\u30e1\u30c7\u30a3\u30a2\u3092\u7279\u5b9a\u3059\u308b\u305f\u3081\u306e\u30d1\u30e9\u30e1\u30fc\u30bf\u3067\u3059\u3002<\/span>\u5177\u4f53\u7684\u306b\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u3084\u30a2\u30d7\u30ea\u306b\u30a2\u30af\u30bb\u30b9\u3059\u308b\u305f\u3081\u306b\u4f7f\u7528\u3057\u305f\u624b\u6bb5\u3092\u8b58\u5225\u3057\u307e\u3059\u3002<\/p> <p class=\"mb0\"><span class=\"txt_size_big txt_bold\">\u3010\u8a2d\u5b9a\u4f8b\u3011<\/span><\/p> <div class=\"borderbox mb2em\"><p class=\"mb0\"><span class=\"txt_size_big txt_bold\">\u30fbcpc<\/span><\/p><p>\u30b3\u30b9\u30c8\u30d1\u30fc\u30af\u30ea\u30c3\u30af\u5e83\u544a<\/p><p class=\"mb0\"><span class=\"txt_size_big txt_bold\">\u30fborganic<\/span><\/p><p>\u81ea\u7136\u691c\u7d22<\/p><p class=\"mb0\"><span class=\"txt_size_big txt_bold\">\u30fbsocial<\/span><\/p><p>\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2<\/p><p class=\"mb0\"><span class=\"txt_size_big txt_bold\">\u30fbemail<\/span><\/p><p>\u30e1\u30fc\u30eb<\/p><p class=\"mb0\"><span class=\"txt_size_big txt_bold\">\u30fbreferral<\/span><\/p><p>\u53c2\u7167\u30b5\u30a4\u30c8<\/p><p class=\"mb0\"><span class=\"txt_size_big txt_bold\">\u30fbdisplay<\/span><\/p><p>\u30c7\u30a3\u30b9\u30d7\u30ec\u30a4\u5e83\u544a<\/p><p class=\"mb0\"><span class=\"txt_size_big txt_bold\">\u30fbother<\/span><\/p><p>\u305d\u306e\u4ed6<\/p><\/div> <p>\u300cutm_source=google\u300d\u3067\u300cutm_medium=cpc\u300d\u306e\u5834\u5408\u3001Google \u691c\u7d22\u7d50\u679c\u306e\u30af\u30ea\u30c3\u30af\u5e83\u544a\u7d4c\u7531\u3067\u306e\u8a2a\u554f\u3067\u3042\u308b\u3053\u3068\u304c\u5206\u304b\u308a\u307e\u3059\u3002<\/p> <\/div> <h3 class=\"tt2\"><span class=\"ez-toc-section\" id=\"4-3_utm_campaign\"><\/span>4-3. utm_campaign<span class=\"ez-toc-section-end\"><\/span><\/h3> <div class=\"txtbox\"><p><span class=\"txt_bold txt_red\">\u300cutm_campaign\u300d\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u8a2a\u554f\u3057\u305f\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u7279\u5b9a\u3059\u308b\u305f\u3081\u306e\u30d1\u30e9\u30e1\u30fc\u30bf\u3067\u3059\u3002<\/span><\/p> <p>\u300cutm_campaign=summer_sale\u300d\u3084\u300cutm_campaign=new_product_launch\u300d\u306e\u3088\u3046\u306b\u3001URL\u306b\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u56fa\u6709\u306e\u30bf\u30b0\u3092\u3064\u3051\u3089\u308c\u307e\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001GA4\u306f\u8a2a\u554f\u8005\u304c\u3069\u306e\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u901a\u3058\u3066\u30b5\u30a4\u30c8\u306b\u5230\u9054\u3057\u305f\u304b\u3092\u7279\u5b9a\u3057\u3001\u5404\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3092\u8a73\u7d30\u306b\u5206\u6790\u3059\u308b\u3053\u3068\u304c\u53ef\u80fd\u3067\u3059\u3002<\/p> <\/div> <h3 class=\"tt2\"><span class=\"ez-toc-section\" id=\"4-4_utm_term\"><\/span>4-4. utm_term<span class=\"ez-toc-section-end\"><\/span><\/h3> <div class=\"txtbox\"> <p><span class=\"txt_bold txt_red\">\u300cutm_term\u300d\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u30b5\u30a4\u30c8\u306b\u8a2a\u554f\u3059\u308b\u305f\u3081\u306b\u4f7f\u7528\u3057\u305f\u30ad\u30fc\u30ef\u30fc\u30c9\u3092\u7279\u5b9a\u3059\u308b\u305f\u3081\u306e\u30d1\u30e9\u30e1\u30fc\u30bf\u3067\u3059\u3002<\/span><\/p> <p>\u300cutm_term\u300d\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u3069\u306e\u3088\u3046\u306a\u30ad\u30fc\u30ef\u30fc\u30c9\u3067\u691c\u7d22\u3057\u3066\u30b5\u30a4\u30c8\u306b\u8a2a\u554f\u3057\u305f\u306e\u304b\u3092\u628a\u63e1\u3059\u308b\u306e\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002\u305f\u3068\u3048\u3070\u3001\u7279\u5b9a\u306e\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306b\u95a2\u9023\u3059\u308b\u30ad\u30fc\u30ef\u30fc\u30c9\u3067Google\u5e83\u544a\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u5b9f\u65bd\u3057\u3066\u3044\u308b\u5834\u5408\u3001\u300cutm_term\u300d\u30d1\u30e9\u30e1\u30fc\u30bf\u3092\u4f7f\u3063\u3066\u3001\u3069\u306e\u30ad\u30fc\u30ef\u30fc\u30c9\u304c\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u8a2a\u554f\u8005\u3084\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u306b\u7d50\u3073\u3064\u3044\u3066\u3044\u308b\u304b\u3092\u7279\u5b9a\u3067\u304d\u307e\u3059\u3002<\/p> <\/div> <h3 class=\"tt2\"><span class=\"ez-toc-section\" id=\"4-5_utm_content\"><\/span>4-5. utm_content<span class=\"ez-toc-section-end\"><\/span><\/h3> <div class=\"txtbox\"> <p><span class=\"txt_bold txt_red\">\u300cutm_content\u300d\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u30af\u30ea\u30c3\u30af\u3057\u305f\u5e83\u544a\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u7279\u5b9a\u3059\u308b\u305f\u3081\u306e\u30d1\u30e9\u30e1\u30fc\u30bf\u3067\u3059\u3002<\/span>\u3069\u306e\u5e83\u544a\u30b3\u30f3\u30c6\u30f3\u30c4\u304c\u6700\u3082\u52b9\u679c\u7684\u3060\u3063\u305f\u306e\u304b\u3092\u5206\u6790\u3059\u308b\u306e\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002<\/p> <p><span class=\"txt_bold\">\u540c\u3058\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u5185\u3067\u7570\u306a\u308b\u5e83\u544a\u7d20\u6750\u3084\u30e1\u30c3\u30bb\u30fc\u30b8\u3092\u30c6\u30b9\u30c8\u3057\u3001\u305d\u308c\u305e\u308c\u306eCTR\u3084CVR\u3092\u6bd4\u8f03\u3059\u308b\u969b\u306b\u7279\u306b\u6709\u7528\u3067\u3059\u3002<\/span>\u305f\u3068\u3048\u3070\u3001\u540c\u4e00\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3067\u8907\u6570\u306e\u30d0\u30ca\u30fc\u5e83\u544a\u3084\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8\u3092\u4f7f\u7528\u3057\u3066\u3044\u308b\u5834\u5408\u3001\u300cutm_content\u300d\u3092\u7528\u3044\u3066\u305d\u308c\u305e\u308c\u306e\u5e83\u544a\u3084\u30ea\u30f3\u30af\u306e\u52b9\u679c\u3092\u533a\u5225\u3057\u3001\u3069\u306e\u5e83\u544a\u30b3\u30f3\u30c6\u30f3\u30c4\u304c\u6700\u3082\u52b9\u679c\u7684\u3067\u3042\u308b\u304b\u3092\u660e\u3089\u304b\u306b\u3067\u304d\u307e\u3059\u3002<\/p> <\/div> <!-- 5 --> <h2 class=\"tt1\"><span class=\"ez-toc-section\" id=\"5_GA4%E3%81%AE%E3%83%91%E3%83%A9%E3%83%A1%E3%83%BC%E3%82%BF%E3%81%AE%E8%A8%AD%E5%AE%9A%E6%96%B9%E6%B3%95\"><\/span>5. GA4\u306e\u30d1\u30e9\u30e1\u30fc\u30bf\u306e\u8a2d\u5b9a\u65b9\u6cd5<span class=\"ez-toc-section-end\"><\/span><\/h2> <div class=\"banner\"><img decoding=\"async\" src=\"https:\/\/grannet.co.jp\/column\/wp-content\/uploads\/2024\/03\/img_ga4-parameter5.jpg\" alt=\"GA4\u306e\u30d1\u30e9\u30e1\u30fc\u30bf\u306e\u8a2d\u5b9a\u65b9\u6cd5\"><\/div> <div class=\"txtbox\"> <p>GA4\u306e\u30d1\u30e9\u30e1\u30fc\u30bf\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u884c\u52d5\u3092\u3088\u308a\u8a73\u7d30\u306b\u5206\u6790\u3059\u308b\u305f\u3081\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002\u3053\u3053\u3067\u306f\u3001\u57fa\u672c\u7684\u306a3\u3064\u306e\u8a2d\u5b9a\u65b9\u6cd5\u3092\u7d39\u4ecb\u3057\u307e\u3059\u3002\u81ea\u5206\u306b\u5408\u3063\u305f\u65b9\u6cd5\u3067\u8a2d\u5b9a\u3092\u3057\u3066\u307f\u3066\u304f\u3060\u3055\u3044\u3002<\/p> <\/div> <h3 class=\"tt2\"><span class=\"ez-toc-section\" id=\"5-1_Google_Campaign_URL_Builder%E3%81%A7%E3%81%AE%E8%A8%AD%E5%AE%9A%E6%96%B9%E6%B3%95\"><\/span>5-1. Google Campaign URL Builder\u3067\u306e\u8a2d\u5b9a\u65b9\u6cd5<span class=\"ez-toc-section-end\"><\/span><\/h3> <div class=\"txtbox\"><p>\u300c<a href=\"https:\/\/ga-dev-tools.google\/campaign-url-builder\/\" rel=\"nofollow noopener\" target=\"_blank\">Campaign URL Builder<\/a>\u300d\u306f\u3001\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u30d1\u30e9\u30e1\u30fc\u30bf\u3092\u7c21\u5358\u306b\u8a2d\u5b9a\u3067\u304d\u308b\u30c4\u30fc\u30eb\u3067\u3059\u3002<\/p><p class=\"mb0\"><span class=\"txt_size_big txt_bold\">\u3010\u624b\u9806\u3011<\/span><\/p> <div class=\"borderbox mb2em\"><ul class=\"list_dot\"><li class=\"mb0\">Campaign URL Builder\u306b\u30a2\u30af\u30bb\u30b9\u3057\u307e\u3059\u3002<\/li><li class=\"mb0\">\u5fc5\u8981\u60c5\u5831\u3092\u5165\u529b\u3057\u307e\u3059\u3002<\/li><li class=\"mb0\">URL\u751f\u6210 \u3092\u30af\u30ea\u30c3\u30af\u3057\u307e\u3059\u3002<\/li><li>\u751f\u6210\u3055\u308c\u305fURL\u3092\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3067\u4f7f\u7528\u3057\u307e\u3059\u3002<\/li><\/ul> <\/div> <\/div> <h3 class=\"tt2\"><span class=\"ez-toc-section\" id=\"5-2_Google%E5%BA%83%E5%91%8A%E3%81%A7%E3%81%AE%E8%A8%AD%E5%AE%9A%E6%96%B9%E6%B3%95\"><\/span>5-2. Google\u5e83\u544a\u3067\u306e\u8a2d\u5b9a\u65b9\u6cd5<span class=\"ez-toc-section-end\"><\/span><\/h3> <div class=\"txtbox\"> <p>Google\u5e83\u544a\u3067\u306f\u3001\u81ea\u52d5\u30bf\u30b0\u8a2d\u5b9a\u3092\u5229\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u30d1\u30e9\u30e1\u30fc\u30bf\u3092\u81ea\u52d5\u7684\u306b\u4ed8\u4e0e\u3067\u304d\u307e\u3059\u3002<\/p> <p class=\"mb0\"><span class=\"txt_size_big txt_bold\">\u3010\u624b\u9806\u3011<\/span><\/p> <div class=\"borderbox mb2em\"><ul class=\"list_dot\"><li class=\"mb0\">Google\u5e83\u544a\u30a2\u30ab\u30a6\u30f3\u30c8\u306b\u30ed\u30b0\u30a4\u30f3\u3057\u307e\u3059\u3002<\/li><li class=\"mb0\">\u30c4\u30fc\u30eb &gt; \u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3 &gt; \u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u8a2d\u5b9a \u3092\u30af\u30ea\u30c3\u30af\u3057\u307e\u3059\u3002<\/li><li class=\"mb0\">\u65b0\u3057\u3044\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u30a2\u30af\u30b7\u30e7\u30f3 \u3092\u30af\u30ea\u30c3\u30af\u3057\u307e\u3059\u3002<\/li><li class=\"mb0\">\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8 \u3092\u9078\u629e\u3057\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u540d \u3092\u5165\u529b\u3057\u307e\u3059\u3002<\/li><li class=\"mb0\">\u30ab\u30c6\u30b4\u30ea\u30fc \u3092\u9078\u629e\u3057\u307e\u3059\u3002<\/li><li class=\"mb0\">\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u5024 \u3092\u5165\u529b\u3057\u307e\u3059\u3002<\/li><li class=\"mb0\">\u81ea\u52d5\u30bf\u30b0\u8a2d\u5b9a \u3092\u9078\u629e\u3057\u307e\u3059\u3002<\/li><li>\u4fdd\u5b58 \u3092\u30af\u30ea\u30c3\u30af\u3057\u307e\u3059\u3002<\/li><\/ul><\/div> <\/div> <h3 class=\"tt2\"><span class=\"ez-toc-section\" id=\"5-3_%E6%89%8B%E5%8B%95%E3%81%A7%E8%A8%AD%E5%AE%9A%E6%96%B9%E6%B3%95\"><\/span>5-3. \u624b\u52d5\u3067\u8a2d\u5b9a\u65b9\u6cd5<span class=\"ez-toc-section-end\"><\/span><\/h3> <div class=\"txtbox\"> <p>URL\u30d1\u30e9\u30e1\u30fc\u30bf\u3092\u3001\u624b\u52d5\u3067\u8a2d\u5b9a\u3059\u308b\u3053\u3068\u3082\u53ef\u80fd\u3067\u3059\u3002<\/p><p class=\"mb0\"><span class=\"txt_size_big txt_bold\">\u3010\u624b\u9806\u3011<\/span><\/p> <div class=\"borderbox mb2em\"><ul class=\"list_dot mb2em\"><li class=\"mb0\">\u8a2d\u5b9a\u3057\u305f\u3044\u30d1\u30e9\u30e1\u30fc\u30bf\u3092\u9078\u629e\u3057\u307e\u3059\u3002<\/li><li class=\"mb2em\">\u30d1\u30e9\u30e1\u30fc\u30bf\u3068\u5024\u3092URL\u306b\u8ffd\u52a0\u3057\u307e\u3059\u3002<\/li><\/ul><p>\uff08\u8a18\u8ff0\u4f8b\uff09<br>https:\/\/www.example.com\/?utm_source=google&#38;utm_medium=cpc&#38;utm_campaign=summer_sale<\/p> <\/div> <\/div> <!-- 6 --> <h2 class=\"tt1\"><span class=\"ez-toc-section\" id=\"6_GA4%E3%81%A7%E3%83%91%E3%83%A9%E3%83%A1%E3%83%BC%E3%82%BF%E3%81%8B%E3%82%89%E3%81%AE%E6%B5%81%E5%85%A5%E7%B5%8C%E8%B7%AF%E3%82%92%E7%A2%BA%E8%AA%8D%E3%81%99%E3%82%8B%E6%96%B9%E6%B3%95\"><\/span>6. GA4\u3067\u30d1\u30e9\u30e1\u30fc\u30bf\u304b\u3089\u306e\u6d41\u5165\u7d4c\u8def\u3092\u78ba\u8a8d\u3059\u308b\u65b9\u6cd5<span class=\"ez-toc-section-end\"><\/span><\/h2> <div class=\"txtbox\"> <p>GA4\u30ec\u30dd\u30fc\u30c8\u753b\u9762\u3067\u30d1\u30e9\u30e1\u30fc\u30bf\u306e\u8a08\u6e2c\u72b6\u6cc1\u3092\u78ba\u8a8d\u3059\u308b\u306b\u306f\u3001\u4ee5\u4e0b\u306e\u624b\u9806\u3067\u884c\u3044\u307e\u3059\u3002<\/p> <p class=\"mb0\"><span class=\"txt_size_big txt_bold\">\u3010\u624b\u9806\u3011<\/span><\/p> <div class=\"borderbox mb2em\"><ul class=\"list_dot\"><li class=\"mb0\">\u5de6\u5074\u306e\u30e1\u30cb\u30e5\u30fc\u304b\u3089 \u30ec\u30dd\u30fc\u30c8 \u3092\u30af\u30ea\u30c3\u30af\u3057\u307e\u3059\u3002<\/li><li class=\"mb0\">\u96c6\u5ba2 &gt; \u30e6\u30fc\u30b6\u30fc\u7372\u5f97 \u3092\u30af\u30ea\u30c3\u30af\u3057\u307e\u3059\u3002<\/li><li class=\"mb0\">\u30c7\u30a3\u30e1\u30f3\u30b7\u30e7\u30f3 \u3067 \u30e6\u30fc\u30b6\u30fc\u306e\u6700\u521d\u306e\u53c2\u7167\u5143 \/ \u30e1\u30c7\u30a3\u30a2 \u3092\u9078\u629e\u3057\u307e\u3059\u3002<\/li><li class=\"mb0\">\u6307\u6a19 \u3067 \u30bb\u30c3\u30b7\u30e7\u30f3\u6570 \u3092\u9078\u629e\u3057\u307e\u3059\u3002<\/li><li>\u30ec\u30dd\u30fc\u30c8\u753b\u9762\u306b\u3001\u5404\u30d1\u30e9\u30e1\u30fc\u30bf\u306e\u30bb\u30c3\u30b7\u30e7\u30f3\u6570\u304c\u8868\u793a\u3055\u308c\u307e\u3059\u3002<\/li><\/ul><\/div> <p>\u7279\u5b9a\u306e\u30d1\u30e9\u30e1\u30fc\u30bf\u306e\u307f\u3092\u78ba\u8a8d\u3057\u305f\u3044\u5834\u5408\u306f\u3001\u30d5\u30a3\u30eb\u30bf\u30fc\u3092\u4f7f\u7528\u3057\u307e\u3057\u3087\u3046\u3002\u307e\u305f\u3001\u30bb\u30c3\u30b7\u30e7\u30f3\u6570\u4ee5\u5916\u306e\u6307\u6a19\u3082\u78ba\u8a8d\u3067\u304d\u307e\u3059\u3002<\/p> <\/div> <!-- 7 --> <h2 class=\"tt1\"><span class=\"ez-toc-section\" id=\"7_GA4%E3%81%A7%E3%83%91%E3%83%A9%E3%83%A1%E3%83%BC%E3%82%BF%E3%81%8C%E6%B8%AC%E5%AE%9A%E3%81%95%E3%82%8C%E3%81%AA%E3%81%84%E5%A0%B4%E5%90%88%E3%81%AE%E5%8E%9F%E5%9B%A0%E3%81%A8%E5%AF%BE%E7%AD%96\"><\/span>7. GA4\u3067\u30d1\u30e9\u30e1\u30fc\u30bf\u304c\u6e2c\u5b9a\u3055\u308c\u306a\u3044\u5834\u5408\u306e\u539f\u56e0\u3068\u5bfe\u7b56<span class=\"ez-toc-section-end\"><\/span><\/h2> <div class=\"txtbox\"> <p>GA4\u3067\u30d1\u30e9\u30e1\u30fc\u30bf\u304c\u6e2c\u5b9a\u3055\u308c\u306a\u3044\u5834\u5408\u3001\u3044\u304f\u3064\u304b\u306e\u539f\u56e0\u304c\u8003\u3048\u3089\u308c\u307e\u3059\u3002\u3053\u3053\u3067\u306f\u3001\u4e3b\u306a3\u3064\u306e\u539f\u56e0\u3092\u7d39\u4ecb\u3057\u307e\u3059\u3002\u3069\u308c\u304b\u306b\u5f53\u3066\u306f\u307e\u3063\u3066\u3044\u308b\u5834\u5408\u306f\u3001\u4ee5\u4e0b\u3067\u7d39\u4ecb\u3059\u308b\u5bfe\u51e6\u6cd5\u3082\u305c\u3072\u8a66\u3057\u3066\u307f\u3066\u304f\u3060\u3055\u3044\u3002<\/p> <\/div> <h3 class=\"tt2\"><span class=\"ez-toc-section\" id=\"7-1_%E3%81%BE%E3%81%A0%E5%8F%8D%E6%98%A0%E3%81%95%E3%82%8C%E3%81%A6%E3%81%84%E3%81%AA%E3%81%84\"><\/span>7-1. \u307e\u3060\u53cd\u6620\u3055\u308c\u3066\u3044\u306a\u3044<span class=\"ez-toc-section-end\"><\/span><\/h3> <div class=\"txtbox\"> <p><span class=\"txt_bold\">\u30c7\u30fc\u30bf\u304c\u53cd\u6620\u3055\u308c\u308b\u307e\u3067\u3001\u6700\u5927\u306724\u6642\u9593\u304b\u304b\u308b\u5834\u5408\u304c\u3042\u308a\u307e\u3059\u3002<\/span>\u305d\u306e\u305f\u3081\u3001\u307e\u305a\u306f1\u65e5\u5f85\u3063\u3066\u307f\u3066\u3001\u3082\u305724\u6642\u9593\u7d4c\u904e\u3057\u3066\u3082\u6e2c\u5b9a\u3055\u308c\u306a\u3044\u5834\u5408\u306f\u3001\u4ed6\u306e\u539f\u56e0\u3092\u7591\u3046\u3088\u3046\u306b\u3057\u307e\u3057\u3087\u3046\u3002<\/p> <p>\u3082\u3057\u304f\u306f\u3001GA4\u306e\u30c7\u30d0\u30c3\u30b0\u30d3\u30e5\u30fc\u3092\u5229\u7528\u3057\u3066\u3001\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u3067\u30c7\u30fc\u30bf\u304c\u9001\u4fe1\u3055\u308c\u3066\u3044\u308b\u304b\u3092\u78ba\u8a8d\u3057\u307e\u3059\u3002\u30a4\u30d9\u30f3\u30c8\u3084\u30d1\u30e9\u30e1\u30fc\u30bf\u304c\u6b63\u3057\u304f\u9001\u4fe1\u3055\u308c\u3066\u3044\u308b\u304b\u306e\u5373\u6642\u306e\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u3092\u5f97\u3089\u308c\u307e\u3059\u3002<\/p> <\/div> <h3 class=\"tt2\"><span class=\"ez-toc-section\" id=\"7-2_%E3%80%8Cutm_source%E3%80%8D%E3%81%8C%E3%83%AA%E3%83%B3%E3%82%AF%E3%81%AB%E4%BB%98%E4%B8%8E%E3%81%95%E3%82%8C%E3%81%A6%E3%81%84%E3%81%AA%E3%81%84\"><\/span>7-2. \u300cutm_source\u300d\u304c\u30ea\u30f3\u30af\u306b\u4ed8\u4e0e\u3055\u308c\u3066\u3044\u306a\u3044<span class=\"ez-toc-section-end\"><\/span><\/h3> <div class=\"txtbox\"><p><span class=\"txt_bold txt_red\">\u300cutm_source\u300d\u306f\u5fc5\u9808\u30d1\u30e9\u30e1\u30fc\u30bf\u3067\u3059\u3002<\/span>\u3059\u3079\u3066\u306e\u30ea\u30f3\u30af\u306b\u300cutm_source\u300d\u30d1\u30e9\u30e1\u30fc\u30bf\u3092\u4ed8\u4e0e\u3067\u304d\u3066\u3044\u308b\u304b\u78ba\u8a8d\u3057\u307e\u3057\u3087\u3046\u3002<\/p> <p>Campaign URL Builder\u306a\u3069\u306e\u30c4\u30fc\u30eb\u3092\u5229\u7528\u3057\u3066\u3001\u30d1\u30e9\u30e1\u30fc\u30bf\u3092\u751f\u6210\u3059\u308b\u3068\u30df\u30b9\u304c\u5c11\u306a\u304f\u306a\u308a\u307e\u3059\u3002<\/p> <\/div> <h3 class=\"tt2\"><span class=\"ez-toc-section\" id=\"7-3_%E3%83%AA%E3%83%80%E3%82%A4%E3%83%AC%E3%82%AF%E3%83%88%E6%99%82%E3%81%AB%E3%83%91%E3%83%A9%E3%83%A1%E3%83%BC%E3%82%BF%E3%81%8C%E5%A4%96%E3%82%8C%E3%81%A6%E3%81%84%E3%82%8B\"><\/span>7-3. \u30ea\u30c0\u30a4\u30ec\u30af\u30c8\u6642\u306b\u30d1\u30e9\u30e1\u30fc\u30bf\u304c\u5916\u308c\u3066\u3044\u308b<span class=\"ez-toc-section-end\"><\/span><\/h3> <div class=\"txtbox\"> <p><span class=\"txt_bold\">\u30ea\u30c0\u30a4\u30ec\u30af\u30c8\u6642\u306b\u30d1\u30e9\u30e1\u30fc\u30bf\u304c\u5916\u308c\u308b\u5834\u5408\u3001\u30d1\u30e9\u30e1\u30fc\u30bf\u3092\u7dad\u6301\u3059\u308b\u305f\u3081\u306e\u8a2d\u5b9a\u304c\u5fc5\u8981\u3067\u3059\u3002<\/span>\u30ea\u30c0\u30a4\u30ec\u30af\u30c8\u8a2d\u5b9a\u306b\u30d1\u30e9\u30e1\u30fc\u30bf\u3092\u7dad\u6301\u3059\u308b\u305f\u3081\u306e\u30aa\u30d7\u30b7\u30e7\u30f3\u3092\u8a2d\u5b9a\u3057\u307e\u3057\u3087\u3046\u3002<\/p> <p>\u30b5\u30fc\u30d0\u30fc\u30b5\u30a4\u30c9\u3067\u30ea\u30c0\u30a4\u30ec\u30af\u30c8\u3092\u51e6\u7406\u3059\u308b\u969b\u306f\u3001URL\u30d1\u30e9\u30e1\u30fc\u30bf\u304c\u65b0\u3057\u3044URL\u306b\u9069\u5207\u306b\u5f15\u304d\u7d99\u304c\u308c\u308b\u3088\u3046\u306b\u8a2d\u5b9a\u3057\u307e\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u30ea\u30c0\u30a4\u30ec\u30af\u30c8\u5f8c\u3082\u30d1\u30e9\u30e1\u30fc\u30bf\u304c\u4fdd\u6301\u3055\u308c\u308b\u3067\u3057\u3087\u3046\u3002<\/p> <\/div> <!-- 8 --> <h2 class=\"tt1\"><span class=\"ez-toc-section\" id=\"8_GA4%E3%81%A7%E3%83%91%E3%83%A9%E3%83%A1%E3%83%BC%E3%82%BF%E3%82%92%E8%A8%AD%E5%AE%9A%E3%81%99%E3%82%8B%E9%9A%9B%E3%81%AE%E6%B3%A8%E6%84%8F%E7%82%B9\"><\/span>8. GA4\u3067\u30d1\u30e9\u30e1\u30fc\u30bf\u3092\u8a2d\u5b9a\u3059\u308b\u969b\u306e\u6ce8\u610f\u70b9<span class=\"ez-toc-section-end\"><\/span><\/h2> <div class=\"txtbox\"> <p>\u6700\u5f8c\u306b\u3001GA4\u3067\u6b63\u78ba\u306a\u30c7\u30fc\u30bf\u53ce\u96c6\u3068\u5206\u6790\u3092\u5b9f\u73fe\u3059\u308b\u305f\u3081\u306b\u77e5\u3063\u3066\u304a\u304f\u3079\u304d\u3001\u3044\u304f\u3064\u304b\u306e\u6ce8\u610f\u70b9\u3092\u7d39\u4ecb\u3057\u307e\u3059\u3002\u30d1\u30e9\u30e1\u30fc\u30bf\u8a2d\u5b9a\u5f8c\u306f\u3001\u30c6\u30b9\u30c8\u3092\u5b9f\u65bd\u3057\u3066\u6b63\u3057\u304f\u8a08\u6e2c\u3055\u308c\u3066\u3044\u308b\u304b\u3082\u78ba\u8a8d\u3057\u307e\u3057\u3087\u3046\u3002<\/p> <\/div> <h3 class=\"tt2\"><span class=\"ez-toc-section\" id=\"8-1_%E5%A4%A7%E6%96%87%E5%AD%97%E3%81%A8%E5%B0%8F%E6%96%87%E5%AD%97%E3%81%AE%E4%BD%BF%E7%94%A8%E3%81%AB%E6%B0%97%E3%82%92%E3%81%A4%E3%81%91%E3%82%8B\"><\/span>8-1. \u5927\u6587\u5b57\u3068\u5c0f\u6587\u5b57\u306e\u4f7f\u7528\u306b\u6c17\u3092\u3064\u3051\u308b<span class=\"ez-toc-section-end\"><\/span><\/h3> <div class=\"txtbox\"> <p>GA4\u3067\u306f\u3001\u30d1\u30e9\u30e1\u30fc\u30bf\u540d\u3067\u5927\u6587\u5b57\u3068\u5c0f\u6587\u5b57\u304c\u533a\u5225\u3055\u308c\u307e\u3059\u3002<\/p> <p>\u305f\u3068\u3048\u3070\u3001<span class=\"txt_bold\">\u300cutm_source=google\u300d\u3068\u300cutm_source=Google\u300d\u306f\u3001\u7570\u306a\u308b\u30d1\u30e9\u30e1\u30fc\u30bf\u3068\u3057\u3066\u8a8d\u8b58\u3055\u308c\u307e\u3059\u3002<\/span>\u4e00\u8cab\u6027\u3092\u4fdd\u3064\u305f\u3081\u306b\u306f\u3001\u30d1\u30e9\u30e1\u30fc\u30bf\u540d\u306e\u5927\u6587\u5b57\u5c0f\u6587\u5b57\u306e\u4f7f\u3044\u65b9\u3092\u7d71\u4e00\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/p> <\/div> <h3 class=\"tt2\"><span class=\"ez-toc-section\" id=\"8-2_%E4%BD%BF%E7%94%A8%E3%81%A7%E3%81%8D%E3%81%AA%E3%81%84%E6%96%87%E5%AD%97%E3%81%8C%E3%81%82%E3%82%8B\"><\/span>8-2. \u4f7f\u7528\u3067\u304d\u306a\u3044\u6587\u5b57\u304c\u3042\u308b<span class=\"ez-toc-section-end\"><\/span><\/h3> <div class=\"txtbox\"> <p>\u4ee5\u4e0b\u306e\u3088\u3046\u306b\u3001<span class=\"txt_bold txt_red\">\u30d1\u30e9\u30e1\u30fc\u30bf\u540d\u306b\u4f7f\u7528\u3067\u304d\u306a\u3044\u6587\u5b57\u304c\u3042\u308a\u307e\u3059\u3002<\/span><\/p> <div class=\"borderbox mb2em\"><ul class=\"list_dot\"><li class=\"mb0\">\u7a7a\u767d<\/li><li class=\"mb0\">\u30a2\u30f3\u30d1\u30b5\u30f3\u30c9 &lpar;&amp;&rpar;<\/li><li class=\"mb0\">\u7591\u554f\u7b26 &lpar;&quest;&rpar;<\/li><li class=\"mb0\">\u30a4\u30b3\u30fc\u30eb &lpar;&equals;&rpar;<\/li><li class=\"mb0\">\u30bb\u30df\u30b3\u30ed\u30f3 &lpar;&semi;&rpar;<\/li><li class=\"mb0\">\u62ec\u5f27 &lpar;&rpar;<\/li><li class=\"mb0\">\u89d2\u62ec\u5f27 &lbrack;&rbrack;<\/li><li class=\"mb0\">\u6ce2\u62ec\u5f27 &lbrace;&rbrace;<\/li><li class=\"mb0\">\u30a2\u30b9\u30bf\u30ea\u30b9\u30af &lpar;&ast;&rpar;<\/li><li class=\"mb0\">\u7e26\u7dda &lpar;&verbar;&rpar;<\/li><li class=\"mb0\">\u30d0\u30c3\u30af\u30b9\u30e9\u30c3\u30b7\u30e5 &lpar;&bsol;&rpar;<\/li><li class=\"mb0\">\u5f15\u7528\u7b26 &lpar;&quot;&rpar;<\/li><li>\u30a2\u30dd\u30b9\u30c8\u30ed\u30d5\u30a3 &lpar;&apos;&rpar;<\/li><\/ul><\/div> <p>\u3053\u308c\u3089\u3092URL\u30d1\u30e9\u30e1\u30fc\u30bf\u3068\u3057\u3066\u4f7f\u7528\u3059\u308b\u5834\u5408\u3001\u30a8\u30f3\u30b3\u30fc\u30c7\u30a3\u30f3\u30b0\u304c\u5fc5\u8981\u306b\u306a\u308a\u307e\u3059\u3002\u305f\u3060\u3001\u57fa\u672c\u7684\u306b\u306f\u4f7f\u7528\u3092\u907f\u3051\u308b\u307b\u3046\u304c\u30b9\u30e0\u30fc\u30ba\u3067\u3057\u3087\u3046\u3002<\/p> <\/div> <h3 class=\"tt2\"><span class=\"ez-toc-section\" id=\"8-3_%E9%81%8E%E5%8E%BB%E3%81%AE%E3%83%87%E3%83%BC%E3%82%BF%E3%81%AB%E3%81%AF%E9%81%A9%E7%94%A8%E3%81%95%E3%82%8C%E3%81%AA%E3%81%84\"><\/span>8-3. \u904e\u53bb\u306e\u30c7\u30fc\u30bf\u306b\u306f\u9069\u7528\u3055\u308c\u306a\u3044<span class=\"ez-toc-section-end\"><\/span><\/h3> <div class=\"txtbox\"><p><span class=\"txt_bold\">\u65b0\u3057\u304f\u30d1\u30e9\u30e1\u30fc\u30bf\u3092\u8a2d\u5b9a\u3057\u305f\u5834\u5408\u3001\u305d\u306e\u30d1\u30e9\u30e1\u30fc\u30bf\u306f\u8a2d\u5b9a\u5f8c\u306e\u30c7\u30fc\u30bf\u306b\u306e\u307f\u9069\u7528\u3055\u308c\u307e\u3059\u3002<\/span><\/p> <p>\u30d1\u30e9\u30e1\u30fc\u30bf\u3092\u8ffd\u52a0\u3057\u305f\u6642\u70b9\u4ee5\u524d\u306e\u904e\u53bb\u306e\u30c7\u30fc\u30bf\u306b\u306f\u9061\u3063\u3066\u9069\u7528\u3055\u308c\u306a\u3044\u70b9\u306b\u6ce8\u610f\u3057\u307e\u3057\u3087\u3046\u3002\u65b0\u3057\u3044\u5206\u6790\u57fa\u6e96\u3084\u6307\u6a19\u3092\u5c0e\u5165\u3059\u308b\u969b\u306b\u3001\u904e\u53bb\u306e\u30c7\u30fc\u30bf\u3068\u6bd4\u8f03\u3059\u308b\u5834\u5408\u306f\u3001\u5ff5\u982d\u306b\u7f6e\u3044\u3066\u304a\u304d\u307e\u3057\u3087\u3046\u3002<\/p> <\/div> <h3 class=\"tt2\"><span class=\"ez-toc-section\" id=\"8-4_%E3%82%A4%E3%83%99%E3%83%B3%E3%83%88%E3%81%AB%E3%81%AF%E4%B8%8A%E9%99%90%E3%81%8C%E3%81%82%E3%82%8B\"><\/span>8-4. \u30a4\u30d9\u30f3\u30c8\u306b\u306f\u4e0a\u9650\u304c\u3042\u308b<span class=\"ez-toc-section-end\"><\/span><\/h3> <div class=\"txtbox\"><p><span class=\"txt_bold txt_red\">25\u500b\u3092\u8d85\u3048\u308b\u30d1\u30e9\u30e1\u30fc\u30bf\u3092\u8a2d\u5b9a\u3057\u305f\u3044\u5834\u5408\u306f\u3001\u8907\u6570\u30a4\u30d9\u30f3\u30c8\u306b\u5206\u5272\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/span><\/p> <p>\u30ab\u30b9\u30bf\u30e0\u30a4\u30d9\u30f3\u30c8\u3084\u30ab\u30b9\u30bf\u30e0\u30d1\u30e9\u30e1\u30fc\u30bf\u3092\u5927\u91cf\u306b\u4f5c\u6210\u3059\u308b\u969b\u306b\u306f\u3001\u3053\u306e\u4e0a\u9650\u3092\u8d85\u3048\u306a\u3044\u3088\u3046\u306b\u8a2d\u8a08\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u91cd\u8981\u306a\u30c7\u30fc\u30bf\u306e\u640d\u5931\u3092\u907f\u3051\u308b\u305f\u3081\u306b\u3082\u3001\u5fc5\u8981\u306a\u30a4\u30d9\u30f3\u30c8\u3068\u30d1\u30e9\u30e1\u30fc\u30bf\u3092\u512a\u5148\u7684\u306b\u9078\u629e\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/p> <\/div> <!-- \u307e\u3068\u3081 --> <h2 class=\"tt1\"><span class=\"ez-toc-section\" id=\"%E3%81%BE%E3%81%A8%E3%82%81\"><\/span>\u307e\u3068\u3081<span class=\"ez-toc-section-end\"><\/span><\/h2> <div class=\"txtbox\"> <p>GA4\u3067\u306f\u3001UA\u306e\u30a4\u30d9\u30f3\u30c8\u30ab\u30c6\u30b4\u30ea\u3068\u30a4\u30d9\u30f3\u30c8\u30a2\u30af\u30b7\u30e7\u30f3\u306f\u30a4\u30d9\u30f3\u30c8\u540d\u306b\u7d71\u5408\u3055\u308c\u3001\u30d1\u30e9\u30e1\u30fc\u30bf\u3067\u30a4\u30d9\u30f3\u30c8\u306b\u95a2\u3059\u308b\u8a73\u7d30\u60c5\u5831\u3092\u8868\u3059\u3088\u3046\u306b\u5909\u66f4\u3055\u308c\u307e\u3057\u305f\u3002\u3053\u306e\u5909\u66f4\u306b\u3088\u308a\u3001\u30a4\u30d9\u30f3\u30c8\u30d1\u30e9\u30e1\u30fc\u30bf\u306e\u69cb\u9020\u304c\u30b7\u30f3\u30d7\u30eb\u306b\u306a\u308a\u3001\u3088\u308a\u67d4\u8edf\u306b\u30a4\u30d9\u30f3\u30c8\u30c7\u30fc\u30bf\u3092\u53ce\u96c6\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3057\u305f\u3002<\/p> <p>GA4\u306e\u30d1\u30e9\u30e1\u30fc\u30bf\u3092\u8a2d\u7f6e\u3059\u308b\u3053\u3068\u306b\u3088\u308a\u3001\u30e6\u30fc\u30b6\u30fc\u884c\u52d5\u306e\u8a73\u7d30\u306a\u8ffd\u8de1\u3092\u53ef\u80fd\u306b\u3057\u3001\u7279\u5b9a\u306e\u30a4\u30d9\u30f3\u30c8\u3084\u30a4\u30f3\u30bf\u30e9\u30af\u30b7\u30e7\u30f3\u304c\u767a\u751f\u3057\u305f\u969b\u306e\u80cc\u666f\u3092\u660e\u78ba\u306b\u6349\u3048\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3084\u30e6\u30fc\u30b6\u30fc\u30a8\u30af\u30b9\u30da\u30ea\u30a8\u30f3\u30b9\u306e\u6539\u5584\u306b\u3001\u5927\u304d\u304f\u5f79\u7acb\u3064\u3067\u3057\u3087\u3046\u3002<\/p> <\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Google \u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b94\uff08GA4\uff09\u306e\u30d1\u30e9\u30e1\u30fc\u30bf\u3068\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u884c\u52d5\u3084\u30a4\u30d9\u30f3\u30c8\u306b\u95a2\u3059\u308b\u2026<\/p>\n","protected":false},"author":1,"featured_media":10801,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[3],"tags":[350,73],"acf":{"show_focus":false,"show_recommend":false,"show_top2":false,"top_image2":false,"show_top3":false,"top_image3":false,"show_top4":false,"top_image4":false},"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/grannet.co.jp\/column\/wp-json\/wp\/v2\/posts\/10802"}],"collection":[{"href":"https:\/\/grannet.co.jp\/column\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/grannet.co.jp\/column\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/grannet.co.jp\/column\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/grannet.co.jp\/column\/wp-json\/wp\/v2\/comments?post=10802"}],"version-history":[{"count":1,"href":"https:\/\/grannet.co.jp\/column\/wp-json\/wp\/v2\/posts\/10802\/revisions"}],"predecessor-version":[{"id":10803,"href":"https:\/\/grannet.co.jp\/column\/wp-json\/wp\/v2\/posts\/10802\/revisions\/10803"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/grannet.co.jp\/column\/wp-json\/wp\/v2\/media\/10801"}],"wp:attachment":[{"href":"https:\/\/grannet.co.jp\/column\/wp-json\/wp\/v2\/media?parent=10802"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/grannet.co.jp\/column\/wp-json\/wp\/v2\/categories?post=10802"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/grannet.co.jp\/column\/wp-json\/wp\/v2\/tags?post=10802"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}