{"id":10733,"date":"2024-01-31T10:25:19","date_gmt":"2024-01-31T01:25:19","guid":{"rendered":"https:\/\/service.grannet.co.jp\/blog\/?p=10733"},"modified":"2024-01-31T10:25:19","modified_gmt":"2024-01-31T01:25:19","slug":"ga4-conversion-setting","status":"publish","type":"post","link":"https:\/\/grannet.co.jp\/column\/ga4-conversion-setting\/","title":{"rendered":"GA4\u306e\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u8a2d\u5b9a\u65b9\u6cd5\u3092\u89e3\u8aac\uff01\u8a08\u6e2c\u3055\u308c\u306a\u3044\u3068\u304d\u306e\u5bfe\u51e6\u6cd5"},"content":{"rendered":"<div class=\"column_wrap\"> <div class=\"txtbox\"> 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href=\"https:\/\/grannet.co.jp\/column\/ga4-conversion-setting\/#6GA4%E3%81%AB%E3%81%8A%E3%81%91%E3%82%8B%E3%82%B3%E3%83%B3%E3%83%90%E3%83%BC%E3%82%B8%E3%83%A7%E3%83%B3%E3%81%AE%E7%A2%BA%E8%AA%8D%E6%96%B9%E6%B3%95\" title=\"6.GA4\u306b\u304a\u3051\u308b\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u306e\u78ba\u8a8d\u65b9\u6cd5\">6.GA4\u306b\u304a\u3051\u308b\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u306e\u78ba\u8a8d\u65b9\u6cd5<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/grannet.co.jp\/column\/ga4-conversion-setting\/#6-1%E6%8E%A2%E7%B4%A2%E6%A9%9F%E8%83%BD%E3%82%92%E4%BD%BF%E3%81%88%E3%81%B0%E7%9B%AE%E6%A8%99%E3%83%97%E3%83%AD%E3%82%BB%E3%82%B9%E3%82%92%E7%A2%BA%E8%AA%8D%E3%81%A7%E3%81%8D%E3%82%8B\" title=\"6-1.\u63a2\u7d22\u6a5f\u80fd\u3092\u4f7f\u3048\u3070\u76ee\u6a19\u30d7\u30ed\u30bb\u30b9\u3092\u78ba\u8a8d\u3067\u304d\u308b\">6-1.\u63a2\u7d22\u6a5f\u80fd\u3092\u4f7f\u3048\u3070\u76ee\u6a19\u30d7\u30ed\u30bb\u30b9\u3092\u78ba\u8a8d\u3067\u304d\u308b<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/grannet.co.jp\/column\/ga4-conversion-setting\/#7GA4%E3%81%A7%E3%82%B3%E3%83%B3%E3%83%90%E3%83%BC%E3%82%B8%E3%83%A7%E3%83%B3%E3%81%8C%E8%A8%88%E6%B8%AC%E3%81%95%E3%82%8C%E3%81%AA%E3%81%84%E3%81%A8%E3%81%8D%E3%81%AE%E5%AF%BE%E5%87%A6%E6%B3%95\" title=\"7.GA4\u3067\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u304c\u8a08\u6e2c\u3055\u308c\u306a\u3044\u3068\u304d\u306e\u5bfe\u51e6\u6cd5\">7.GA4\u3067\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u304c\u8a08\u6e2c\u3055\u308c\u306a\u3044\u3068\u304d\u306e\u5bfe\u51e6\u6cd5<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/grannet.co.jp\/column\/ga4-conversion-setting\/#7-1GA4%E3%82%BF%E3%82%B0%E3%81%8C%E6%AD%A3%E3%81%97%E3%81%8F%E8%A8%AD%E5%AE%9A%E3%81%95%E3%82%8C%E3%81%A6%E3%81%84%E3%82%8B%E3%81%8B%E7%A2%BA%E8%AA%8D%E3%81%99%E3%82%8B\" title=\"7-1.GA4\u30bf\u30b0\u304c\u6b63\u3057\u304f\u8a2d\u5b9a\u3055\u308c\u3066\u3044\u308b\u304b\u78ba\u8a8d\u3059\u308b\">7-1.GA4\u30bf\u30b0\u304c\u6b63\u3057\u304f\u8a2d\u5b9a\u3055\u308c\u3066\u3044\u308b\u304b\u78ba\u8a8d\u3059\u308b<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/grannet.co.jp\/column\/ga4-conversion-setting\/#7-2%E3%82%B3%E3%83%B3%E3%83%90%E3%83%BC%E3%82%B8%E3%83%A7%E3%83%B3%E8%A8%AD%E5%AE%9A%E3%81%8C%E9%96%93%E9%81%95%E3%81%A3%E3%81%A6%E3%81%84%E3%81%AA%E3%81%84%E3%81%8B%E7%A2%BA%E8%AA%8D%E3%81%99%E3%82%8B\" title=\"7-2.\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u8a2d\u5b9a\u304c\u9593\u9055\u3063\u3066\u3044\u306a\u3044\u304b\u78ba\u8a8d\u3059\u308b\">7-2.\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u8a2d\u5b9a\u304c\u9593\u9055\u3063\u3066\u3044\u306a\u3044\u304b\u78ba\u8a8d\u3059\u308b<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/grannet.co.jp\/column\/ga4-conversion-setting\/#7-3%E9%99%A4%E5%A4%96%E3%83%95%E3%82%A3%E3%83%AB%E3%82%BF%E3%81%8C%E3%81%8B%E3%81%8B%E3%81%A3%E3%81%A6%E3%81%84%E3%81%AA%E3%81%84%E3%81%8B%E7%A2%BA%E8%AA%8D%E3%81%99%E3%82%8B\" title=\"7-3.\u9664\u5916\u30d5\u30a3\u30eb\u30bf\u304c\u304b\u304b\u3063\u3066\u3044\u306a\u3044\u304b\u78ba\u8a8d\u3059\u308b\">7-3.\u9664\u5916\u30d5\u30a3\u30eb\u30bf\u304c\u304b\u304b\u3063\u3066\u3044\u306a\u3044\u304b\u78ba\u8a8d\u3059\u308b<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/grannet.co.jp\/column\/ga4-conversion-setting\/#%E3%81%BE%E3%81%A8%E3%82%81\" title=\"\u307e\u3068\u3081\">\u307e\u3068\u3081<\/a><\/li><\/ul><\/nav><\/div>\n <!-- 1 --> <h2 class=\"tt1\"><span class=\"ez-toc-section\" id=\"1GA4%EF%BC%88Google%E3%82%A2%E3%83%8A%E3%83%AA%E3%83%86%E3%82%A3%E3%82%AF%E3%82%B94%EF%BC%89%E3%81%A8%E3%81%AF%EF%BC%9F\"><\/span>1.GA4\uff08Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b94\uff09\u3068\u306f\uff1f<span class=\"ez-toc-section-end\"><\/span><\/h2> <div class=\"banner\"><img decoding=\"async\" src=\"https:\/\/grannet.co.jp\/column\/wp-content\/uploads\/2024\/01\/img-ga4-conversion-setting1.jpg\" alt=\"GA4\uff08Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b94\uff09\u3068\u306f\uff1f\"><\/div> <div class=\"txtbox\"> <p>GA4\uff08Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b94\uff09\u3068\u306f\u3001<span class=\"txt_bold txt_red\">2020\u5e7410\u6708\u306b\u767a\u8868\u3055\u308c\u305fGoogle\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u306e\u6700\u65b0\u7248\u3067\u3059\u3002<\/span>Web\u30b5\u30a4\u30c8\u3092\u8a2a\u554f\u3057\u305f\u30e6\u30fc\u30b6\u30fc\u306e\u5c5e\u6027\u3084\u884c\u52d5\u3092\u5206\u6790\u3059\u308b\u30a2\u30af\u30bb\u30b9\u89e3\u6790\u30c4\u30fc\u30eb\u3067\u3001Web\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u6b20\u304b\u305b\u306a\u3044\u30b7\u30b9\u30c6\u30e0\u3067\u3059\u3002\u3053\u308c\u307e\u3067\u306bGoogle\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u3092\u5229\u7528\u3057\u3066\u3044\u305f\u5834\u5408\u3067\u3082\u3001\u4e00\u4e16\u4ee3\u524d\u306eUA\uff08\u30e6\u30cb\u30d0\u30fc\u30b5\u30eb\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\uff09\u306f2023\u5e747\u6708\u306b\u8a08\u6e2c\u304c\u7d42\u4e86\u3057\u3066\u3044\u308b\u305f\u3081\u3001GA4\u3078\u306e\u5909\u66f4\u304c\u5fc5\u8981\u3067\u3059\u3002<\/p> <p>GA4\u306e\u7279\u5fb4\u306f\u3001<span class=\"txt_bold\">\u30e6\u30fc\u30b6\u30fc\u306e\u884c\u52d5\u3092\u6df1\u304f\u5206\u6790\u3067\u304d\u308b\u70b9\u3067\u3059\u3002<\/span>\u305f\u3068\u3048\u3070\u3001UA\u306f\u30c7\u30d0\u30a4\u30b9\u3054\u3068\u306b\u30e6\u30fc\u30b6\u30fc\u3092\u8a8d\u8b58\u3057\u3066\u3044\u305f\u306e\u306b\u5bfe\u3057\u3001GA4\u306f\u7570\u306a\u308b\u30c7\u30d0\u30a4\u30b9\u306b\u3088\u308b\u30a2\u30af\u30bb\u30b9\u3067\u3082\u540c\u4e00\u30e6\u30fc\u30b6\u30fc\u3092\u5224\u65ad\u3067\u304d\u307e\u3059\u3002\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u6709\u76ca\u306a\u60c5\u5831\u3092\u3088\u308a\u6b63\u78ba\u306b\u5f97\u3089\u308c\u308b\u3067\u3057\u3087\u3046\u3002<\/p> \n<div class=\"blog-card \">\n<a href=\"https:\/\/grannet.co.jp\/column\/ga4\/\">\n<div class=\"blog-card-thumbnail\"><img src='https:\/\/grannet.co.jp\/column\/wp-content\/uploads\/2022\/06\/icatch_ga4-418x300.jpg' alt='GA4\u3068\u306f\uff1f\u5c0e\u5165\u65b9\u6cd5\u3084\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u306e\u78ba\u8a8d\u65b9\u6cd5\u306a\u3069\u5fb9\u5e95\u89e3\u8aac\uff01'\/><\/div>\n<div class=\"blog-card-content\">\n<div class=\"blog-card-title\">GA4\u3068\u306f\uff1f\u5c0e\u5165\u65b9\u6cd5\u3084\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u306e\u78ba\u8a8d\u65b9\u6cd5\u306a\u3069\u5fb9\u5e95\u89e3\u8aac\uff01 <\/div>\n<div class=\"blog-card-excerpt\">Web\u30b5\u30a4\u30c8\u306e\u30a2\u30af\u30bb\u30b9\u89e3\u6790\u3092\u4eca\u5f8c\u9032\u3081\u308b\u4e0a\u3067\u306f\u3001GA4\u3078\u306e\u5bfe\u5fdc\u304c\u6b20\u304b\u305b\u307e\u305b\u3093\u3002\u5f53\u8a18\u4e8b\u3067\u306f\u3001GA4\u306e\u6982\u8981\u3084\u5c0e\u5165\u65b9\u6cd5\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u306e\u78ba\u8a8d\u65b9\u6cd5\u306a\u3069\u3092\u89e3\u8aac\u3057\u307e\u3059\u3002GA4\u306b\u3064\u3044\u3066\u8a73\u3057\u304f\u77e5\u308a\u3001\u4f7f\u3044\u3053\u306a\u305b\u308b\u3088\u3046\u306b\u3057\u307e\u3057\u3087\u3046\u3002<\/div>\n<\/div>\n<div class=\"clear\"><\/div>\n<\/a>\n<\/div> <\/div> <!-- 2 --> <h2 class=\"tt1\"><span class=\"ez-toc-section\" id=\"2GA4%E3%81%A8UA%E3%81%A7%E3%81%AF%E3%82%B3%E3%83%B3%E3%83%90%E3%83%BC%E3%82%B8%E3%83%A7%E3%83%B3%E8%A8%AD%E5%AE%9A%E3%81%AB4%E3%81%A4%E3%81%AE%E9%81%95%E3%81%84%E3%81%8C%E3%81%82%E3%82%8B\"><\/span>2.GA4\u3068UA\u3067\u306f\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u8a2d\u5b9a\u306b4\u3064\u306e\u9055\u3044\u304c\u3042\u308b<span class=\"ez-toc-section-end\"><\/span><\/h2> <div class=\"txtbox\"> <p>GA4\u3068UA\u306f\u3001\u8a08\u6e2c\u65b9\u6cd5\u3084\u6307\u6a19\u304c\u7570\u306a\u308b\u305f\u3081\u3001\u65b0\u305f\u306a\u30c4\u30fc\u30eb\u3068\u3057\u3066\u4f7f\u3044\u65b9\u3092\u899a\u3048\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u3053\u3053\u3067\u306f\u3001\u628a\u63e1\u3057\u3066\u304a\u304f\u3079\u304dGA4\u3068UA\u306e\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u8a2d\u5b9a\u306e\u9055\u3044\u3092\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p> <\/div> <h3 class=\"tt2\"><span class=\"ez-toc-section\" id=\"2-1%E8%A8%AD%E5%AE%9A%E3%81%97%E3%81%AA%E3%81%84%E3%81%A8%E3%82%B3%E3%83%B3%E3%83%90%E3%83%BC%E3%82%B8%E3%83%A7%E3%83%B3%E6%B8%AC%E5%AE%9A%E3%81%8C%E3%81%A7%E3%81%8D%E3%81%AA%E3%81%84\"><\/span>2-1.\u8a2d\u5b9a\u3057\u306a\u3044\u3068\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u6e2c\u5b9a\u304c\u3067\u304d\u306a\u3044<span class=\"ez-toc-section-end\"><\/span><\/h3> <div class=\"txtbox\"> <p>\u5f93\u6765\u306eUA\u3067\u306f\u3001\u76ee\u6a19\u8a2d\u5b9a\u3092\u884c\u3063\u3066\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u3092\u8a08\u6e2c\u3057\u3066\u3044\u307e\u3057\u305f\u3002\u3057\u304b\u3057GA4\u3067\u306f\u3001\u76ee\u6a19\u8a2d\u5b9a\u306e\u30da\u30fc\u30b8\u306f\u306a\u304f\u3001<span class=\"txt_bold txt_red\">\u4ee3\u308f\u308a\u306b\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u8a2d\u5b9a\u3092\u884c\u3046\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/span>GA4\u306e\u5c0e\u5165\u306e\u307f\u3067\u306f\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u6e2c\u5b9a\u304c\u3055\u308c\u306a\u3044\u305f\u3081\u3001\u5c0e\u5165\u6642\u306b\u306f\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u306e\u8a2d\u5b9a\u304c\u6b20\u304b\u305b\u307e\u305b\u3093\u3002<\/p> <p>\u307e\u305f\u3001<span class=\"txt_bold\">GA4\u306e\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u6e2c\u5b9a\u306f\u3001\u8a2d\u5b9a\u3067\u304d\u305f\u6642\u70b9\u304b\u3089\u59cb\u307e\u308a\u307e\u3059\u3002<\/span>\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u3092\u8a2d\u5b9a\u3059\u308b\u524d\u306e\u30e6\u30fc\u30b6\u30fc\u306e\u52d5\u304d\u306f\u9061\u3063\u3066\u8a08\u6e2c\u3067\u304d\u306a\u3044\u305f\u3081\u3001\u8a2d\u5b9a\u304c\u9045\u308c\u308b\u307b\u3069\u5f97\u3089\u308c\u308b\u30c7\u30fc\u30bf\u304c\u5c11\u306a\u304f\u306a\u308a\u307e\u3059\u3002\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u5206\u6790\u306b\u5fc5\u8981\u306a\u30c7\u30fc\u30bf\u3092\u9003\u3055\u306a\u3044\u3088\u3046\u3001GA4\u3092\u5c0e\u5165\u3057\u305f\u3089\u306a\u308b\u3079\u304f\u65e9\u3081\u306b\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u8a2d\u5b9a\u3092\u884c\u3046\u3053\u3068\u3092\u304a\u3059\u3059\u3081\u3057\u307e\u3059\u3002<\/p> <\/div> <h3 class=\"tt2\"><span class=\"ez-toc-section\" id=\"2-24%E3%81%A4%E3%81%AE%E3%80%8C%E3%82%A4%E3%83%99%E3%83%B3%E3%83%88%E3%80%8D%E3%81%8B%E3%82%89%E3%82%B3%E3%83%B3%E3%83%90%E3%83%BC%E3%82%B8%E3%83%A7%E3%83%B3%E8%A8%AD%E5%AE%9A%E3%81%99%E3%82%8B%E5%BF%85%E8%A6%81%E3%81%8C%E3%81%82%E3%82%8B\"><\/span>2-2.4\u3064\u306e\u300c\u30a4\u30d9\u30f3\u30c8\u300d\u304b\u3089\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u8a2d\u5b9a\u3059\u308b\u5fc5\u8981\u304c\u3042\u308b<span class=\"ez-toc-section-end\"><\/span><\/h3> <div class=\"txtbox\"> <p>\u5f93\u6765\u306eUA\u3067\u306f\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u306f\u5230\u9054\u30da\u30fc\u30b8\u3001\u6ede\u5728\u6642\u9593\u3001\u30d3\u30e5\u30fc\u6570\u3001\u30a4\u30d9\u30f3\u30c8\u306e4\u7a2e\u985e\u306b\u5206\u304b\u308c\u3066\u3044\u307e\u3057\u305f\u3002\u3057\u304b\u3057GA4\u306f\u3001<span class=\"txt_bold txt_red\">\u300c\u30a4\u30d9\u30f3\u30c8\u300d\u3092\u6e2c\u5b9a\u306e\u8ef8\u3068\u3057\u3001\u30a4\u30d9\u30f3\u30c8\u306e\u4e2d\u3067\u7279\u5b9a\u306e\u884c\u52d5\u3092\u5206\u6790\u3059\u308b\u4ed5\u7d44\u307f\u306b\u5909\u66f4\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/span><\/p> <p>GA4\u306e\u30a4\u30d9\u30f3\u30c8\u306f\u3001\u5927\u304d\u304f\u5206\u3051\u3066\u4ee5\u4e0b\u306e4\u3064\u306e\u30bf\u30a4\u30d7\u304c\u3042\u308a\u307e\u3059\u3002<\/p> <div class=\"listTab\"> <table class=\"width100\"> <tr> <th class=\"width30\">\u81ea\u52d5\u7684\u306b\u53ce\u96c6\u3055\u308c\u308b\u30a4\u30d9\u30f3\u30c8<\/th> <td class=\"width70\">GA4\u30bf\u30b0\u306e\u8a2d\u7f6e\u3067\u30c7\u30d5\u30a9\u30eb\u30c8\u3068\u3057\u3066\u53ce\u96c6\u3055\u308c\u308b\u30a4\u30d9\u30f3\u30c8\u3067\u3059\u3002\u30da\u30fc\u30b8\u30d3\u30e5\u30fc\u3084\u521d\u56de\u8a2a\u554f\u3001\u5e83\u544a\u30af\u30ea\u30c3\u30af\u306a\u3069\u304c\u8a08\u6e2c\u3067\u304d\u307e\u3059\u3002<\/td> <\/tr> <tr> <th>\u8a08\u6e2c\u6a5f\u80fd\u5f37\u5316\u306e\u30a4\u30d9\u30f3\u30c8<\/th> <td>\u81ea\u52d5\u53ce\u96c6\u306e\u4e00\u90e8\u3067\u3001\u624b\u52d5\u3067\u6709\u52b9\u30fb\u7121\u52b9\u306e\u5207\u308a\u66ff\u3048\u304c\u53ef\u80fd\u3067\u3059\u3002\u30b9\u30af\u30ed\u30fc\u30eb\u6570\u3084\u30b5\u30a4\u30c8\u5185\u691c\u7d22\u3001\u96e2\u8131\u30af\u30ea\u30c3\u30af\u3001\u30d5\u30a1\u30a4\u30eb\u306e\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u306a\u3069\u3092\u8a08\u6e2c\u3057\u307e\u3059\u3002<\/td> <\/tr> <tr> <th>\u63a8\u5968\u30a4\u30d9\u30f3\u30c8<\/th> <td>Google\u304b\u3089\u63a8\u5968\u3055\u308c\u3066\u3044\u308b\u30a4\u30d9\u30f3\u30c8\u3092\u63a8\u5968\u30a4\u30d9\u30f3\u30c8\u3068\u8a00\u3044\u307e\u3059\u3002\u696d\u7a2e\u3054\u3068\u306e\u63a8\u5968\u30a4\u30d9\u30f3\u30c8\u3092\u8a2d\u5b9a\u3059\u308b\u3053\u3068\u3067\u3001\u6709\u76ca\u306a\u30c7\u30fc\u30bf\u306e\u53d6\u5f97\u304c\u3067\u304d\u308b\u3067\u3057\u3087\u3046\u3002<\/td> <\/tr> <tr> <th>\u30ab\u30b9\u30bf\u30e0\u30a4\u30d9\u30f3\u30c8<\/th> <td>\u5fc5\u8981\u306a\u8a08\u6e2c\u9805\u76ee\u3092\u81ea\u7531\u306b\u8a2d\u5b9a\u3067\u304d\u308b\u30a4\u30d9\u30f3\u30c8\u3067\u3059\u3002\u4e0a\u8a18\u306e3\u3064\u3092\u8a2d\u5b9a\u3057\u305f\u4e0a\u3067\u3001\u8db3\u308a\u306a\u3044\u90e8\u5206\u3092\u30ab\u30b9\u30bf\u30e0\u3057\u3066\u3001\u8a08\u6e2c\u6a5f\u80fd\u3092\u5f37\u5316\u3067\u304d\u307e\u3059\u3002<\/td> <\/tr> <\/table> <\/div> <\/div> <h3 class=\"tt2\"><span class=\"ez-toc-section\" id=\"2-3UA%E3%81%A8%E6%AF%94%E8%BC%83%E3%81%97%E3%81%A6CV%E6%95%B0%E3%81%8C%E5%A4%9A%E3%81%8F%E3%81%AA%E3%82%8B%E5%82%BE%E5%90%91%E3%81%AB%E3%81%82%E3%82%8B\"><\/span>2-3.UA\u3068\u6bd4\u8f03\u3057\u3066CV\u6570\u304c\u591a\u304f\u306a\u308b\u50be\u5411\u306b\u3042\u308b<span class=\"ez-toc-section-end\"><\/span><\/h3> <div class=\"txtbox\"> <p>GA4\u306f\u3001<span class=\"txt_bold txt_red\">\u8a2d\u5b9a\u3057\u305f\u30a4\u30d9\u30f3\u30c8\u304c\u767a\u751f\u3059\u308b\u3054\u3068\u306b\u30ab\u30a6\u30f3\u30c8\u3059\u308b<\/span>\u305f\u3081\u3001UA\u3088\u308aCV\u6570\u304c\u591a\u304f\u306a\u308b\u30b1\u30fc\u30b9\u304c\u3042\u308a\u307e\u3059\u3002<\/p> <p>\u305f\u3068\u3048\u3070\u3001\u5546\u54c1\u30ab\u30fc\u30c8\u30da\u30fc\u30b8\u306e\u8cfc\u5165\u30dc\u30bf\u30f3\u306e\u30af\u30ea\u30c3\u30af\u3092\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u8a2d\u5b9a\u3057\u3066\u3044\u305f\u3068\u3057\u307e\u3059\u3002\u30e6\u30fc\u30b6\u30fc\u304c2\u56de\u8cfc\u5165\u30dc\u30bf\u30f3\u3092\u30af\u30ea\u30c3\u30af\u3057\u305f\u5834\u5408\u3001UA\u3067\u306f1\u56de\u306e\u8a2a\u554f\u3067\u8907\u6570\u56de\u30af\u30ea\u30c3\u30af\u3055\u308c\u3066\u3044\u3066\u3082\u30ab\u30a6\u30f3\u30c8\u306f1\u56de\u3068\u3055\u308c\u307e\u3059\u3002\u4e00\u65b9\u3067\u3001GA4\u306f\u5546\u54c1\u30ab\u30fc\u30c8\u30da\u30fc\u30b8\u304c\u30af\u30ea\u30c3\u30af\u3055\u308c\u308b\u305f\u3073\u306b\u30ab\u30a6\u30f3\u30c8\u3059\u308b\u305f\u3081\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u6570\u306f2\u56de\u3068\u8a08\u6e2c\u3055\u308c\u307e\u3059\u3002<\/p> <p><span class=\"txt_bold\">\u30ab\u30a6\u30f3\u30c8\u65b9\u6cd5\u306e\u9055\u3044\u3092\u7406\u89e3\u3057\u3066\u3044\u306a\u3044\u3068\u3001UA\u304b\u3089\u5207\u308a\u66ff\u3048\u305f\u969b\u306b\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u304c\u5897\u3048\u305f\u3088\u3046\u306b\u898b\u3048\u3066\u3057\u307e\u3046<\/span>\u3067\u3057\u3087\u3046\u3002<\/p> <\/div> <h3 class=\"tt2\"><span class=\"ez-toc-section\" id=\"2-41%E3%81%A4%E3%81%AE%E3%83%97%E3%83%AD%E3%83%91%E3%83%86%E3%82%A3%E3%81%AB%E3%81%A4%E3%81%8D%E8%A8%AD%E5%AE%9A%E3%81%A7%E3%81%8D%E3%82%8B%E3%82%B3%E3%83%B3%E3%83%90%E3%83%BC%E3%82%B8%E3%83%A7%E3%83%B3%E3%81%AF30%E5%80%8B%E3%81%BE%E3%81%A7\"><\/span>2-4.1\u3064\u306e\u30d7\u30ed\u30d1\u30c6\u30a3\u306b\u3064\u304d\u8a2d\u5b9a\u3067\u304d\u308b\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u306f30\u500b\u307e\u3067<span class=\"ez-toc-section-end\"><\/span><\/h3> <div class=\"txtbox\"> <p>\u30d3\u30e5\u30fc\u3054\u3068\u306b20\u500b\u306e\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u304c\u8a2d\u5b9a\u53ef\u80fd\u3060\u3063\u305fUA\u3068\u306f\u7570\u306a\u308a\u3001GA4\u3067\u8a2d\u5b9a\u3067\u304d\u308b\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u306e\u4e0a\u9650\u306f1\u3064\u306e\u30d7\u30ed\u30d1\u30c6\u30a3\u306b\u3064\u304d30\u500b\u3067\u3059\u3002<span class=\"txt_bold txt_red\">\u81ea\u52d5\u53ce\u96c6\u306e\u9805\u76ee\u3092\u9664\u304d\u300130\u500b\u307e\u3067\u3057\u304b\u8a2d\u5b9a\u3067\u304d\u306a\u3044\u305f\u3081\u3001\u672c\u5f53\u306b\u5fc5\u8981\u306a\u30c7\u30fc\u30bf\u306b\u7d5e\u3063\u3066\u8a2d\u5b9a\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/span><\/p> <p>GA4\u3092\u5c0e\u5165\u3059\u308b\u969b\u306f\u3001\u76ee\u7684\u306b\u5408\u308f\u305b\u3066\u91cd\u8981\u306a\u30a4\u30d9\u30f3\u30c8\u3092\u6d17\u3044\u51fa\u3057\u307e\u3057\u3087\u3046\u3002\u76ee\u7684\u306b\u3088\u3063\u3066\u306f\u3042\u307e\u308a\u5fc5\u8981\u3067\u306a\u3044\u9805\u76ee\u3084\u30ec\u30dd\u30fc\u30c8\u3067\u78ba\u8a8d\u3067\u304d\u308b\u30c7\u30fc\u30bf\u3082\u591a\u304f\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u8a2d\u5b9a\u306b\u3057\u306a\u304f\u3066\u3082\u3088\u3044\u9805\u76ee\u3082\u5c11\u306a\u304f\u3042\u308a\u307e\u305b\u3093\u3002<span class=\"txt_bold\">\u8a08\u6e2c\u6a5f\u80fd\u5f37\u5316\u306e\u30a4\u30d9\u30f3\u30c8\u3084\u63a8\u5968\u30a4\u30d9\u30f3\u30c8\u3092\u4e2d\u5fc3\u306b\u3001\u5fc5\u8981\u306a\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u3092\u7d5e\u308a\u307e\u3057\u3087\u3046\u3002<\/span><\/p> <\/div> <!-- 3 --> <h2 class=\"tt1\"><span class=\"ez-toc-section\" id=\"3GA4%E3%81%AE%E3%82%B3%E3%83%B3%E3%83%90%E3%83%BC%E3%82%B8%E3%83%A7%E3%83%B3%E8%A8%AD%E5%AE%9A%E3%81%AE%E6%89%8B%E9%A0%86\"><\/span>3.GA4\u306e\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u8a2d\u5b9a\u306e\u624b\u9806<span class=\"ez-toc-section-end\"><\/span><\/h2> <div class=\"banner\"><img decoding=\"async\" src=\"https:\/\/grannet.co.jp\/column\/wp-content\/uploads\/2024\/01\/img-ga4-conversion-setting3.jpg\" alt=\"GA4\u306e\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u8a2d\u5b9a\u306e\u624b\u9806\"><\/div> <div class=\"txtbox\"> <p>GA4\u306e\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u3092\u8a2d\u5b9a\u3059\u308b\u306b\u306f\u3001\u30a4\u30d9\u30f3\u30c8\u3092\u767a\u751f\u3055\u305b\u308b\u305f\u3081\u306e\u30da\u30fc\u30b8\u304c\u5fc5\u8981\u3067\u3059\u3002\u3053\u3053\u3067\u306f\u3001\u5fc5\u9808\u3068\u306a\u308b\u30da\u30fc\u30b8\u3092\u6e96\u5099\u3057\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u8a2d\u5b9a\u3092\u5b8c\u4e86\u3059\u308b\u307e\u3067\u306e\u6d41\u308c\u3092\u8aac\u660e\u3057\u307e\u3059\u3002<\/p> <\/div> <h3 class=\"tt2\"><span class=\"ez-toc-section\" id=\"3-1CV%E3%82%A2%E3%82%AF%E3%82%B7%E3%83%A7%E3%83%B3%E3%82%92%E3%81%A8%E3%82%8B%E3%83%9A%E3%83%BC%E3%82%B8%E3%81%A8%E3%82%B5%E3%83%B3%E3%82%AF%E3%82%B9%E3%83%9A%E3%83%BC%E3%82%B8%E3%82%92%E7%94%A8%E6%84%8F%E3%81%99%E3%82%8B\"><\/span>3-1.CV\u30a2\u30af\u30b7\u30e7\u30f3\u3092\u3068\u308b\u30da\u30fc\u30b8\u3068\u30b5\u30f3\u30af\u30b9\u30da\u30fc\u30b8\u3092\u7528\u610f\u3059\u308b<span class=\"ez-toc-section-end\"><\/span><\/h3> <div class=\"txtbox\"> <p>\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u8a2d\u5b9a\u306e\u4e8b\u524d\u6e96\u5099\u3068\u3057\u3066\u3001CV\u30a2\u30af\u30b7\u30e7\u30f3\u3092\u3068\u308b\u305f\u3081\u306e\u30da\u30fc\u30b8\u3068\u30b5\u30f3\u30af\u30b9\u30da\u30fc\u30b8\u3092\u7528\u610f\u3057\u307e\u3059\u3002<\/p> <p>CV\u30a2\u30af\u30b7\u30e7\u30f3\u3092\u3068\u308b\u305f\u3081\u306e\u30da\u30fc\u30b8\u306f\u3001\u8a08\u6e2c\u3057\u305f\u3044\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u306e\u8d77\u70b9\u3068\u306a\u308a\u307e\u3059\u3002<span class=\"txt_bold txt_red\">\u554f\u3044\u5408\u308f\u305b\u3059\u308b\u30e6\u30fc\u30b6\u30fc\u3092\u8a08\u6e2c\u3059\u308b\u306a\u3089\u300c\u304a\u554f\u3044\u5408\u308f\u305b\u30d5\u30a9\u30fc\u30e0\u300d\u3001EC\u30b5\u30a4\u30c8\u3067\u8cfc\u5165\u8005\u3092\u5206\u6790\u3059\u308b\u306e\u3067\u3042\u308c\u3070\u300c\u6c7a\u6e08\u30da\u30fc\u30b8\u300d\u306a\u3069\u304c\u8a72\u5f53\u3057\u307e\u3059\u3002<\/span><\/p> <p>\u30b5\u30f3\u30af\u30b9\u30da\u30fc\u30b8\u3068\u306f\u3001\u300c\u304a\u554f\u3044\u5408\u308f\u305b\u3042\u308a\u304c\u3068\u3046\u3054\u3056\u3044\u307e\u3059\u300d\u300c\u3054\u8cfc\u5165\u3042\u308a\u304c\u3068\u3046\u3054\u3056\u3044\u307e\u3059\u300d\u306a\u3069\u3001<span class=\"txt_bold\">\u30e6\u30fc\u30b6\u30fc\u306e\u884c\u52d5\u3078\u306e\u611f\u8b1d\u304c\u8a18\u8f09\u3055\u308c\u305f\u30da\u30fc\u30b8<\/span>\u3067\u3059\u3002\u30b5\u30f3\u30af\u30b9\u30da\u30fc\u30b8\u3092\u8868\u793a\u3055\u305b\u308b\u3053\u3068\u3067\u3001\u30d5\u30a9\u30fc\u30e0\u9001\u4fe1\u3084\u8cfc\u5165\u5b8c\u4e86\u306a\u3069\u671f\u5f85\u3057\u305f\u30a2\u30af\u30b7\u30e7\u30f3\u3092\u30e6\u30fc\u30b6\u30fc\u304c\u6700\u5f8c\u307e\u3067\u884c\u3063\u305f\u304b\u898b\u5206\u3051\u3089\u308c\u307e\u3059\u3002\u6b63\u5e38\u306b\u9001\u4fe1\u304c\u5b8c\u4e86\u3057\u305f\u304b\u306e\u5224\u5b9a\u3082\u3057\u3084\u3059\u304f\u306a\u308b\u3067\u3057\u3087\u3046\u3002<\/p> <p>2\u3064\u306e\u30da\u30fc\u30b8\u3092\u6e96\u5099\u3057\u305f\u3089\u3001CV\u30a2\u30af\u30b7\u30e7\u30f3\u3092\u3068\u308b\u30da\u30fc\u30b8\u304b\u3089\u30b5\u30f3\u30af\u30b9\u30da\u30fc\u30b8\u3078\u306e\u8868\u793a\u304c\u6b63\u5e38\u306b\u884c\u308f\u308c\u308b\u304b\u78ba\u8a8d\u3057\u3066\u3001\u4e8b\u524d\u6e96\u5099\u3092\u6574\u3048\u307e\u3059\u3002<\/p> <\/div> <h3 class=\"tt2\"><span class=\"ez-toc-section\" id=\"3-2GA4%E3%81%AE%E7%AE%A1%E7%90%86%E7%94%BB%E9%9D%A2%E3%82%82%E3%81%97%E3%81%8F%E3%81%AFGTM%E3%81%8B%E3%82%89%E3%82%A4%E3%83%99%E3%83%B3%E3%83%88%E8%A8%AD%E5%AE%9A%E3%81%99%E3%82%8B\"><\/span>3-2.GA4\u306e\u7ba1\u7406\u753b\u9762\u3082\u3057\u304f\u306fGTM\u304b\u3089\u30a4\u30d9\u30f3\u30c8\u8a2d\u5b9a\u3059\u308b<span class=\"ez-toc-section-end\"><\/span><\/h3> <div class=\"txtbox\"> <p>GA4\u306f\u3059\u3079\u3066\u306e\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u3092\u300c\u30a4\u30d9\u30f3\u30c8\u300d\u3068\u3057\u3066\u8a08\u6e2c\u3059\u308b\u305f\u3081\u3001\u307e\u305a\u30a4\u30d9\u30f3\u30c8\u306e\u8a2d\u5b9a\u3092\u3057\u307e\u3059\u3002<\/p> <p>\u305f\u3068\u3048\u3070\u3001\u30b5\u30f3\u30af\u30b9\u30da\u30fc\u30b8\u306e\u95b2\u89a7\u3092\u8a08\u6e2c\u3059\u308b\u5834\u5408\u3001\u5f93\u6765\u306eUA\u3067\u306f\u300c\u5230\u9054\u30da\u30fc\u30b8\u300d\u306b\u3066\u30c7\u30a3\u30ec\u30af\u30c8\u30ea\u306e\u6307\u5b9a\u304c\u5fc5\u8981\u3067\u3057\u305f\u3002\u3057\u304b\u3057GA4\u3067\u306f\u3001\u30da\u30fc\u30b8\u30d3\u30e5\u30fc\u3082\u30a4\u30d9\u30f3\u30c8\u3068\u3057\u3066\u8a08\u6e2c\u3055\u308c\u308b\u305f\u3081\u3001<span class=\"txt_bold txt_red\">\u307e\u305a\u30da\u30fc\u30b8\u30d3\u30e5\u30fc\u3092\u30a4\u30d9\u30f3\u30c8\u3068\u3057\u3066\u8a2d\u5b9a\u3057\u305f\u5f8c\u3001\u8a08\u6e2c\u3059\u308b\u30da\u30fc\u30b8\u3068\u3057\u3066\u30b5\u30f3\u30af\u30b9\u30da\u30fc\u30b8\u3092\u6307\u5b9a\u3057\u307e\u3059\u3002<\/span><\/p> <p>\u30a4\u30d9\u30f3\u30c8\u8a2d\u5b9a\u3092\u3059\u308b\u306b\u306f\u3001<span class=\"txt_bold\">GA4\u306e\u7ba1\u7406\u753b\u9762\u304b\u3089\u8a2d\u5b9a\u3059\u308b\u65b9\u6cd5\u3068GTM\u304b\u3089\u8a2d\u5b9a\u3059\u308b\u65b9\u6cd5\u306e2\u901a\u308a\u304c\u3042\u308a\u307e\u3059\u3002<\/span>\u96e3\u6613\u5ea6\u3084\u7279\u5fb4\u304c\u7570\u306a\u308b\u305f\u3081\u3001\u7528\u9014\u306b\u5408\u308f\u305b\u3066\u9069\u5207\u306a\u65b9\u6cd5\u3092\u9078\u3073\u307e\u3057\u3087\u3046\u3002<\/p> <p>\u3069\u3061\u3089\u304b\u306e\u65b9\u6cd5\u3067\u30a4\u30d9\u30f3\u30c8\u8a2d\u5b9a\u3057\u305f\u3089GA4\u7ba1\u7406\u753b\u9762\u306e\u30a4\u30d9\u30f3\u30c8\u4e00\u89a7\u306b\u8a2d\u5b9a\u3057\u305f\u30a4\u30d9\u30f3\u30c8\u304c\u3042\u308b\u3053\u3068\u3092\u78ba\u8a8d\u3057\u3001\u300c\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u3068\u3057\u3066\u30de\u30fc\u30af\u3092\u4ed8\u3051\u308b\u300d\u3092\u30aa\u30f3\u306b\u3057\u3066\u6709\u52b9\u5316\u3057\u307e\u3059\u3002<\/p> <\/div> <h3 class=\"tt2\"><span class=\"ez-toc-section\" id=\"3-3%E3%82%A4%E3%83%99%E3%83%B3%E3%83%88%E8%A8%AD%E5%AE%9A%E5%AE%8C%E4%BA%86%E5%BE%8C%E3%81%AF%E3%83%86%E3%82%B9%E3%83%88%E9%80%81%E4%BF%A1%E3%81%A7%E7%A2%BA%E8%AA%8D%E3%81%99%E3%82%8B\"><\/span>3-3.\u30a4\u30d9\u30f3\u30c8\u8a2d\u5b9a\u5b8c\u4e86\u5f8c\u306f\u30c6\u30b9\u30c8\u9001\u4fe1\u3067\u78ba\u8a8d\u3059\u308b<span class=\"ez-toc-section-end\"><\/span><\/h3> <div class=\"txtbox\"> <p>\u8a2d\u5b9a\u3057\u305f\u5f8c\u306f\u30c6\u30b9\u30c8\u9001\u4fe1\u3092\u3057\u3066\u3001\u6b63\u3057\u304f\u8a2d\u5b9a\u3067\u304d\u3066\u3044\u308b\u304b\u78ba\u8a8d\u3057\u307e\u3057\u3087\u3046\u3002<span class=\"txt_bold\">\u7ba1\u7406\u753b\u9762\u5de6\u5074\u306b\u3042\u308b\u300c\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u300d\u306e\u753b\u9762\u3092\u958b\u304f\u3068\u3001\u300c\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u306e\u6982\u8981\u300d\u304b\u3089\u8a08\u6e2c\u3055\u308c\u305f\u30a4\u30d9\u30f3\u30c8\u306e\u30c1\u30a7\u30c3\u30af\u304c\u53ef\u80fd\u3067\u3059\u3002<\/span><\/p> <p>\u307e\u305a\u30c6\u30b9\u30c8\u9001\u4fe1\u3068\u3057\u3066\u3001\u8a2d\u5b9a\u3057\u305f\u30da\u30fc\u30b8\u306b\u30a2\u30af\u30bb\u30b9\u3057\u3066\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u3092\u767a\u751f\u3055\u305b\u307e\u3059\u3002\u30b5\u30f3\u30af\u30b9\u30da\u30fc\u30b8\u306e\u30da\u30fc\u30b8\u30d3\u30e5\u30fc\u3092\u8a2d\u5b9a\u3057\u305f\u5834\u5408\u306f\u3001\u5b9f\u969b\u306b\u30b5\u30f3\u30af\u30b9\u30d3\u30e5\u30fc\u306b\u30a2\u30af\u30bb\u30b9\u3057\u3066\u307f\u307e\u3059\u3002\u30a2\u30af\u30bb\u30b9\u3057\u305f\u5f8c\u3001<span class=\"txt_bold txt_red\">\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u6982\u8981\u306b\u3042\u308b\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u30ab\u30fc\u30c9\u306b\u3001\u5148\u307b\u3069\u306e\u30a2\u30af\u30bb\u30b9\u304c\u8868\u793a\u30fb\u8a08\u6e2c\u3055\u308c\u3066\u3044\u308b\u304b\u3092\u78ba\u8a8d\u3057\u307e\u3057\u3087\u3046\u3002<\/span>\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u304c\u6b63\u5e38\u306b\u30ab\u30a6\u30f3\u30c8\u3055\u308c\u3066\u3044\u308c\u3070\u8a2d\u5b9a\u5b8c\u4e86\u3067\u3059\u3002<\/p> <\/div> <!-- 4 --> <h2 class=\"tt1\"><span class=\"ez-toc-section\" id=\"4GA4%E3%81%AE%E7%AE%A1%E7%90%86%E7%94%BB%E9%9D%A2%E3%81%8B%E3%82%89%E6%96%B0%E8%A6%8F%E3%81%A7%E3%82%B3%E3%83%B3%E3%83%90%E3%83%BC%E3%82%B8%E3%83%A7%E3%83%B3%E8%A8%AD%E5%AE%9A%E3%81%99%E3%82%8B%E6%96%B9%E6%B3%95\"><\/span>4.GA4\u306e\u7ba1\u7406\u753b\u9762\u304b\u3089\u65b0\u898f\u3067\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u8a2d\u5b9a\u3059\u308b\u65b9\u6cd5<span class=\"ez-toc-section-end\"><\/span><\/h2> <div class=\"txtbox\"> <p>GA4\u306e\u7ba1\u7406\u753b\u9762\u304b\u3089\u306e\u8a2d\u5b9a\u306f\u3001\u30da\u30fc\u30b8\u30d3\u30e5\u30fc\u3068\u3044\u3063\u305f\u30b7\u30f3\u30d7\u30eb\u306a\u8a08\u6e2c\u306b\u5411\u3044\u3066\u3044\u307e\u3059\u3002\u3053\u3053\u3067\u306f\u3001GA4\u7ba1\u7406\u753b\u9762\u304b\u3089\u65b0\u898f\u3067\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u3092\u8a2d\u5b9a\u3059\u308b\u65b9\u6cd5\u3092\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p> <div class=\"listTab\"> <table class=\"width100\"> <tr> <th class=\"width10\">1<\/th> <td class=\"width90\">\u7ba1\u7406\u753b\u9762\u4e0a\u306e\u30d7\u30ed\u30d1\u30c6\u30a3\u304b\u3089\u300c\u30a4\u30d9\u30f3\u30c8\u300d\u3092\u958b\u304f<\/td> <\/tr> <tr> <th>2<\/th> <td>\u30a4\u30d9\u30f3\u30c8\u4f5c\u6210\u3092\u9078\u629e\u3057\u3001\u4f5c\u6210\u30dc\u30bf\u30f3\u3092\u30af\u30ea\u30c3\u30af\u3059\u308b<\/td> <\/tr> <tr> <th>3<\/th> <td>\u4efb\u610f\u306e\u30ab\u30b9\u30bf\u30e0\u30a4\u30d9\u30f3\u30c8\u540d\u3068\u4e00\u81f4\u3059\u308b\u6761\u4ef6\u3092\u5165\u529b\u3059\u308b<\/td> <\/tr> <tr> <th>4<\/th> <td>\u753b\u9762\u53f3\u4e0a\u306e\u4f5c\u6210\u30dc\u30bf\u30f3\u3092\u30af\u30ea\u30c3\u30af\u3059\u308b<\/td> <\/tr> <tr> <th>5<\/th> <td>\u5de6\u5217\u306b\u3042\u308b\u300c\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u300d\u3092\u30af\u30ea\u30c3\u30af\u3057\u3001\u53f3\u4e0a\u306b\u3042\u308b\u300c\u65b0\u3057\u3044\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u30a4\u30d9\u30f3\u30c8\u300d\u3092\u30af\u30ea\u30c3\u30af\u3059\u308b<\/td> <\/tr> <tr> <th>6<\/th> <td>\u65b0\u3057\u3044\u30a4\u30d9\u30f3\u30c8\u540d\u306b\u3001\u4f5c\u6210\u3057\u305f\u30a4\u30d9\u30f3\u30c8\u540d\u79f0\u3092\u5165\u529b\u3057\u3066\u4fdd\u5b58\u3059\u308b<\/td> <\/tr> <\/table> <\/div> <p>\u30ab\u30b9\u30bf\u30e0\u30a4\u30d9\u30f3\u30c8\u540d\u306f\u81ea\u7531\u306b\u6c7a\u3081\u3089\u308c\u307e\u3059\u3002\u8a08\u6e2c\u5185\u5bb9\u304c\u5206\u304b\u308a\u3001\u7ba1\u7406\u3057\u3084\u3059\u3044\u540d\u524d\u306b\u3057\u307e\u3057\u3087\u3046\u3002<\/p> <p>\u30d1\u30e9\u30e1\u30fc\u30bf\u30fc\u3084\u5024\u306e\u5165\u529b\u5185\u5bb9\u306f\u8a08\u6e2c\u5185\u5bb9\u306b\u3088\u3063\u3066\u7570\u306a\u308a\u307e\u3059\u3002\u305f\u3068\u3048\u3070\u3001\u30b5\u30f3\u30af\u30b9\u30da\u30fc\u30b8\u306e\u30da\u30fc\u30b8\u30d3\u30e5\u30fc\u6570\u3092\u8a08\u6e2c\u3059\u308b\u5834\u5408\u3001\u4e00\u81f4\u3059\u308b\u6761\u4ef6\u306e\u90e8\u5206\u306f\u3001<span class=\"txt_bold txt_red\">\u30d1\u30e9\u30e1\u30fc\u30bf\u30fc\u306e\u6b04\u306b\u300cevent_name\u300d\u3001\u6f14\u7b97\u5b50\u306e\u6b04\u306b\u306f\u300c\u6b21\u3068\u7b49\u3057\u3044\u300d\u3068\u5165\u529b\u3057\u307e\u3059\u3002<\/span>\u5024\u306e\u6b04\u306f\u300cpage_view\u300d\u3068\u5165\u308c\u307e\u3057\u3087\u3046\u3002<\/p> <p>\u300c\u6761\u4ef6\u3092\u8ffd\u52a0\u300d\u3092\u30af\u30ea\u30c3\u30af\u3057\u3001<span class=\"txt_bold\">2\u5217\u76ee\u306e\u30d1\u30e9\u30e1\u30fc\u30bf\u30fc\u6b04\u306b\u306f\u300cpage_location\u300d\u3001\u6f14\u7b97\u5b50\u306e\u6b04\u306f\u300c\u6b21\u3092\u542b\u3080\u300d\u3092\u5165\u529b\u3057\u3066\u304f\u3060\u3055\u3044\u3002<\/span>\u5024\u306e\u6b04\u306b\u30b5\u30f3\u30af\u30b9\u30da\u30fc\u30b8\u306eURL\u3092\u5165\u529b\u3059\u308b\u3068\u3001\u30b5\u30f3\u30af\u30b9\u30da\u30fc\u30b8\u304c\u8868\u793a\u3055\u308c\u305f\u3068\u304d\u306e\u307f\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u6e2c\u5b9a\u3092\u884c\u3046\u8a2d\u5b9a\u304c\u3067\u304d\u307e\u3059\u3002<\/p> <\/div> <!-- 5 --> <h2 class=\"tt1\"><span class=\"ez-toc-section\" id=\"5GTM%E3%81%8B%E3%82%89%E6%96%B0%E8%A6%8F%E3%81%A7%E3%82%B3%E3%83%B3%E3%83%90%E3%83%BC%E3%82%B8%E3%83%A7%E3%83%B3%E8%A8%AD%E5%AE%9A%E3%81%99%E3%82%8B%E6%96%B9%E6%B3%95\"><\/span>5.GTM\u304b\u3089\u65b0\u898f\u3067\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u8a2d\u5b9a\u3059\u308b\u65b9\u6cd5<span class=\"ez-toc-section-end\"><\/span><\/h2> <div class=\"txtbox\"> <p>\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u8a2d\u5b9a\u306fGTM\uff08Google\u30bf\u30b0\u30de\u30cd\u30fc\u30b8\u30e3\u30fc\uff09\u304b\u3089\u3082\u884c\u3048\u307e\u3059\u3002\u7ba1\u7406\u753b\u9762\u3088\u308a\u3082\u8a2d\u5b9a\u5185\u5bb9\u3092\u30ab\u30b9\u30bf\u30de\u30a4\u30ba\u3057\u3084\u3059\u304f\u3001\u81ea\u7531\u5ea6\u306e\u9ad8\u3044\u8a08\u6e2c\u304c\u3067\u304d\u308b\u3067\u3057\u3087\u3046\u3002<\/p> <p>GTM\u3067\u306e\u8a2d\u5b9a\u624b\u9806\u306f\u4ee5\u4e0b\u306e\u901a\u308a\u3067\u3059\u3002<\/p> <div class=\"listTab\"> <table class=\"width100\"> <tr> <th class=\"width10\">1<\/th> <td class=\"width90\">GTM\u3092\u958b\u3044\u305f\u3089\u300c\u30bf\u30b0\u300d\u3092\u9078\u629e\u3057\u3001\u65b0\u898f\u30dc\u30bf\u30f3\u3092\u30af\u30ea\u30c3\u30af\u3059\u308b<\/td> <\/tr> <tr> <th>2<\/th> <td>\u30bf\u30b0\u306e\u7a2e\u985e\u3001\u8a2d\u5b9a\u30bf\u30b0\u3001\u30a4\u30d9\u30f3\u30c8\u540d\u3092\u5165\u529b\u3059\u308b<\/td> <\/tr> <tr> <th>3<\/th> <td>\u30c8\u30ea\u30ac\u30fc\u3092\u30af\u30ea\u30c3\u30af\u3057\u3001\u8a72\u5f53\u3059\u308b\u30a4\u30d9\u30f3\u30c8\u306e\u767a\u52d5\u6761\u4ef6\u3092\u9078\u629e\u3059\u308b<\/td> <\/tr> <tr> <th>4<\/th> <td>GA4\u7ba1\u7406\u753b\u9762\u3092\u958b\u304d\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u3092\u9078\u629e\u3057\u3066\u65b0\u3057\u3044\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u30a4\u30d9\u30f3\u30c8\u3092\u30af\u30ea\u30c3\u30af\u3059\u308b<\/td> <\/tr> <tr> <th>5<\/th> <td>\u65b0\u3057\u3044\u30a4\u30d9\u30f3\u30c8\u540d\u306b\u8a2d\u5b9a\u3057\u305f\u30a4\u30d9\u30f3\u30c8\u540d\u3092\u5165\u529b\u3057\u3066\u4fdd\u5b58\u3059\u308b<\/td> <\/tr> <\/table> <\/div> <p>\u30bf\u30b0\u306e\u7a2e\u985e\u306f\u300cGoogle\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\uff1aGA4\u30a4\u30d9\u30f3\u30c8\u300d\u3092\u9078\u3073\u3001\u8a2d\u5b9a\u30bf\u30b0\u306fGA4\u306e\u8a08\u6e2c\u306b\u4f7f\u7528\u3057\u3066\u3044\u308b\u30bf\u30b0\u3092\u9078\u629e\u3057\u307e\u3059\u3002\u30a4\u30d9\u30f3\u30c8\u540d\u306f\u5206\u304b\u308a\u3084\u3059\u3044\u540d\u524d\u3092\u6c7a\u3081\u3066\u5165\u529b\u3057\u3066\u304f\u3060\u3055\u3044\u3002<\/p> <p>\u30c8\u30ea\u30ac\u30fc\u306f\u3001\u5de6\u5074\u306b\u3042\u308b\u300c\u30c8\u30ea\u30ac\u30fc\u300d\u3092\u30af\u30ea\u30c3\u30af\u3059\u308b\u3068\u4f5c\u6210\u3067\u304d\u307e\u3059\u3002\u30b5\u30f3\u30af\u30b9\u30da\u30fc\u30b8\u306e\u30a2\u30af\u30bb\u30b9\u3092\u6761\u4ef6\u3068\u3059\u308b\u306a\u3089\u3001<span class=\"txt_bold txt_red\">\u30c8\u30ea\u30ac\u30fc\u30bf\u30a4\u30d7\u306f\u300c\u30da\u30fc\u30b8\u30d3\u30e5\u30fc\u300d\u3001\u30c8\u30ea\u30ac\u30fc\u306e\u767a\u751f\u5834\u6240\u306f\u300c\u4e00\u90e8\u306e\u30da\u30fc\u30b8\u30d3\u30e5\u30fc\u300d\u3092\u9078\u629e\u3057\u307e\u3059\u3002<\/span>\u300cpage URL\u300d\u306e\u30bf\u30d6\u3092\u9078\u3073\u3001\u30b5\u30f3\u30af\u30b9\u30da\u30fc\u30b8\u306eURL\u3092\u5165\u529b\u3057\u3066\u304b\u3089\u4fdd\u5b58\u3057\u307e\u3057\u3087\u3046\u3002<\/p> <p>\u306a\u304a\u3001<span class=\"txt_bold\">UA\u3067\u30c8\u30ea\u30ac\u30fc\u3092\u4f5c\u6210\u3057\u3066\u3044\u305f\u5834\u5408\u306f\u3001\u65e2\u5b58\u306e\u30c8\u30ea\u30ac\u30fc\u3092\u305d\u306e\u307e\u307eGA4\u3067\u3082\u4f7f\u7528\u53ef\u80fd\u3067\u3059\u3002<\/span><\/p> <\/div> <!-- 6 --> <h2 class=\"tt1\"><span class=\"ez-toc-section\" id=\"6GA4%E3%81%AB%E3%81%8A%E3%81%91%E3%82%8B%E3%82%B3%E3%83%B3%E3%83%90%E3%83%BC%E3%82%B8%E3%83%A7%E3%83%B3%E3%81%AE%E7%A2%BA%E8%AA%8D%E6%96%B9%E6%B3%95\"><\/span>6.GA4\u306b\u304a\u3051\u308b\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u306e\u78ba\u8a8d\u65b9\u6cd5<span class=\"ez-toc-section-end\"><\/span><\/h2> <div class=\"txtbox\"> <p>\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u3092\u8a2d\u5b9a\u3059\u308b\u3068\u3001<span class=\"txt_bold txt_red\">\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u6570\u3084\u30da\u30fc\u30b8\u306e\u8868\u793a\u56de\u6570\u3001\u6d41\u5165\u7d4c\u8def\u5225\u306e\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u6570\u306a\u3069\u304c\u53ef\u8996\u5316\u3055\u308c\u307e\u3059\u3002<\/span>\u4ee5\u4e0b\u306e\u65b9\u6cd5\u3067\u305d\u308c\u305e\u308c\u306e\u8a08\u6e2c\u7d50\u679c\u3092\u78ba\u8a8d\u3067\u304d\u307e\u3059\u3002<\/p> <div class=\"listTab\"> <table class=\"width100 mb0\"> <tr> <th>\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u6570<\/th> <\/tr> <tr> <td>\u30ec\u30dd\u30fc\u30c8\u753b\u9762\u306b\u3066\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u6570\u3092\u898b\u3089\u308c\u307e\u3059\u3002\u5de6\u5074\u306b\u3042\u308b\u300c\u30e9\u30a4\u30d5\u30b5\u30a4\u30af\u30eb\u300d\u304b\u3089\u300c\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u300d\u3001\u300c\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u300d\u3092\u9078\u629e\u3057\u307e\u3059\u3002\u671f\u9593\u3092\u8a2d\u5b9a\u3057\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u6570\u306e\u5909\u5316\u7387\u3092\u5206\u6790\u3059\u308b\u3053\u3068\u3082\u53ef\u80fd\u3067\u3059\u3002<\/td> <\/tr> <\/table> <table class=\"width100 mb0\"> <tr> <th>\u30da\u30fc\u30b8\u306e\u8868\u793a\u56de\u6570<\/th> <\/tr> <tr> <td>\u5404\u30da\u30fc\u30b8\u306e\u8868\u793a\u56de\u6570\u3092\u898b\u308b\u306b\u306f\u3001\u30ec\u30dd\u30fc\u30c8\u753b\u9762\u3067\u300c\u30e9\u30a4\u30d5\u30b5\u30a4\u30af\u30eb\u300d\u304b\u3089\u300c\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u300d\u3092\u9078\u629e\u3057\u305f\u5f8c\u3001\u300c\u30da\u30fc\u30b8\u3068\u30b9\u30af\u30ea\u30fc\u30f3\u300d\u3092\u30af\u30ea\u30c3\u30af\u3057\u307e\u3059\u3002\u30a2\u30af\u30bb\u30b9\u304c\u3042\u3063\u305f\u30da\u30fc\u30b8\u306e\u4e00\u89a7\u304c\u8868\u793a\u3055\u308c\u3001\u5404\u30da\u30fc\u30b8\u306e\u30a2\u30af\u30bb\u30b9\u56de\u6570\u3084\u5e73\u5747\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u6642\u9593\u3092\u78ba\u8a8d\u3067\u304d\u307e\u3059\u3002<\/td> <\/tr> <\/table> <table class=\"width100\"> <tr> <th>\u6d41\u5165\u7d4c\u8def\u5225\u306e\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u6570<\/th> <\/tr> <tr> <td>\u3069\u306e\u3088\u3046\u306a\u7d4c\u8def\u3067\u30e6\u30fc\u30b6\u30fc\u304c\u30a2\u30af\u30bb\u30b9\u3057\u305f\u306e\u304b\u3092\u78ba\u8a8d\u3059\u308b\u306b\u306f\u3001\u30ec\u30dd\u30fc\u30c8\u753b\u9762\u306e\u300c\u30e9\u30a4\u30d5\u30b5\u30a4\u30af\u30eb\u300d\u304b\u3089\u300c\u96c6\u5ba2\u300d\u3078\u3068\u9032\u307f\u307e\u3059\u3002\u300c\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u7372\u5f97\u300d\u3092\u9078\u629e\u3059\u308b\u3068\u3001\u6d41\u5165\u7d4c\u8def\u3054\u3068\u306e\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u6570\u304c\u8868\u793a\u3055\u308c\u307e\u3059\u3002\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u304b\u3089\u306e\u6d41\u5165\u3092\u610f\u5473\u3059\u308b\u300cOrganic Search\u300d\u3084\u76f4\u63a5\u6d41\u5165\u306e\u300cDirect\u300d\u306a\u3069\u3001\u3069\u306e\u7d4c\u8def\u304b\u3089\u306e\u30a2\u30af\u30bb\u30b9\u304c\u591a\u3044\u304b\u5206\u304b\u308b\u3067\u3057\u3087\u3046\u3002<\/td> <\/tr> <\/table> <\/div> <p>Web\u30b5\u30a4\u30c8\u5168\u4f53\u306e\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u6570\u306b\u52a0\u3048\u3066\u3001\u5404<span class=\"txt_bold\">\u30da\u30fc\u30b8\u306e\u8868\u793a\u56de\u6570\u3084\u95b2\u89a7\u6642\u9593\u3001\u8a2a\u554f\u7d4c\u8def\u306a\u3069\u8a73\u7d30\u60c5\u5831\u3092\u5f97\u308b\u3053\u3068\u3067\u3001Web\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u6210\u679c\u304c\u5206\u304b\u308a\u307e\u3059\u3002<\/span>\u3088\u308a\u52b9\u679c\u7684\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30c4\u30fc\u30eb\u3084\u30a2\u30d7\u30ed\u30fc\u30c1\u65b9\u6cd5\u3092\u601d\u6848\u3059\u308b\u52a9\u3051\u3068\u306a\u308b\u3067\u3057\u3087\u3046\u3002<\/p> <\/div> <h3 class=\"tt2\"><span class=\"ez-toc-section\" id=\"6-1%E6%8E%A2%E7%B4%A2%E6%A9%9F%E8%83%BD%E3%82%92%E4%BD%BF%E3%81%88%E3%81%B0%E7%9B%AE%E6%A8%99%E3%83%97%E3%83%AD%E3%82%BB%E3%82%B9%E3%82%92%E7%A2%BA%E8%AA%8D%E3%81%A7%E3%81%8D%E3%82%8B\"><\/span>6-1.\u63a2\u7d22\u6a5f\u80fd\u3092\u4f7f\u3048\u3070\u76ee\u6a19\u30d7\u30ed\u30bb\u30b9\u3092\u78ba\u8a8d\u3067\u304d\u308b<span class=\"ez-toc-section-end\"><\/span><\/h3> <div class=\"txtbox\"> <p>\u63a2\u7d22\u6a5f\u80fd\u3092\u4f7f\u7528\u3059\u308b\u3068\u3001<span class=\"txt_bold txt_red\">\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u306b\u81f3\u308b\u307e\u3067\u306e\u30d7\u30ed\u30bb\u30b9<\/span>\u3092\u77e5\u308b\u3053\u3068\u304c\u53ef\u80fd\u3067\u3059\u3002\u305f\u3068\u3048\u3070\u3001\u8cc7\u6599\u8acb\u6c42\u3092\u76ee\u6a19\u3068\u3057\u305f\u5834\u5408\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u8cc7\u6599\u8acb\u6c42\u30d5\u30a9\u30fc\u30e0\u3092\u9001\u4fe1\u3059\u308b\u307e\u3067\u3069\u306e\u30da\u30fc\u30b8\u3092\u95b2\u89a7\u3057\u305f\u306e\u304b\u3001\u307e\u305f\u306f\u3069\u306e\u6642\u70b9\u3067\u96e2\u8131\u3057\u305f\u306e\u304b\u304c\u5206\u6790\u3067\u304d\u307e\u3059\u3002<span class=\"txt_bold\">\u554f\u984c\u70b9\u3092\u6d17\u3044\u51fa\u3057\u3066\u89e3\u6c7a\u7b56\u3092\u7df4\u308b\u305f\u3081\u306b\u6b20\u304b\u305b\u306a\u3044\u30c4\u30fc\u30eb<\/span>\u3068\u8a00\u3048\u308b\u3067\u3057\u3087\u3046\u3002<\/p> <p>\u6d3b\u7528\u3059\u308b\u5834\u5408\u306f\u3001\u4ee5\u4e0b\u306e\u65b9\u6cd5\u3067\u63a2\u7d22\u6a5f\u80fd\u3092\u8a2d\u5b9a\u3057\u307e\u3059\u3002<\/p> <div class=\"listTab\"> <table class=\"width100\"> <tr> <th class=\"width10\">1<\/th> <td class=\"width90\">\u753b\u9762\u5de6\u306e\u300c\u63a2\u7d22\u300d\u304b\u3089\u65b0\u3057\u3044\u63a2\u7d22\u30c7\u30fc\u30bf\u3092\u4f5c\u6210\u3059\u308b<\/td> <\/tr> <tr> <th>2<\/th> <td>\u30bf\u30d6\u306e\u8a2d\u5b9a\u306b\u3066\u3001\u624b\u6cd5\u306b\u300c\u76ee\u6a19\u5230\u9054\u30d7\u30ed\u30bb\u30b9\u30c7\u30fc\u30bf\u63a2\u7d22\u300d\u3092\u9078\u629e\u3059\u308b<\/td> <\/tr> <tr> <th>3<\/th> <td>\u300c\u30b9\u30c6\u30c3\u30d7\u300d\u306b\u3042\u308b\u925b\u7b46\u30de\u30fc\u30af\u3092\u30af\u30ea\u30c3\u30af\u3057\u3001\u5206\u6790\u3059\u308b\u6761\u4ef6\u3092\u5165\u529b\u3059\u308b<\/td> <\/tr> <tr> <th>4<\/th> <td>\u9069\u7528\u30dc\u30bf\u30f3\u3092\u30af\u30ea\u30c3\u30af\u3059\u308b<\/td> <\/tr> <\/table> <\/div> <p>\u8a2d\u5b9a\u5f8c\u3001\u300c\u63a2\u7d22\u300d\u304b\u3089\u300c\u30d5\u30a1\u30cd\u30eb\u30c7\u30fc\u30bf\u63a2\u7d22\u300d\u3092\u9078\u3076\u3068\u3001\u30ec\u30dd\u30fc\u30c8\u304c\u8868\u793a\u3055\u308c\u3066\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u306b\u5230\u9054\u3059\u308b\u30d7\u30ed\u30bb\u30b9\u3092\u5206\u6790\u3067\u304d\u307e\u3059\u3002<\/p> <\/div> <!-- 7 --> <h2 class=\"tt1\"><span class=\"ez-toc-section\" id=\"7GA4%E3%81%A7%E3%82%B3%E3%83%B3%E3%83%90%E3%83%BC%E3%82%B8%E3%83%A7%E3%83%B3%E3%81%8C%E8%A8%88%E6%B8%AC%E3%81%95%E3%82%8C%E3%81%AA%E3%81%84%E3%81%A8%E3%81%8D%E3%81%AE%E5%AF%BE%E5%87%A6%E6%B3%95\"><\/span>7.GA4\u3067\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u304c\u8a08\u6e2c\u3055\u308c\u306a\u3044\u3068\u304d\u306e\u5bfe\u51e6\u6cd5<span class=\"ez-toc-section-end\"><\/span><\/h2> <div class=\"banner\"><img decoding=\"async\" src=\"https:\/\/grannet.co.jp\/column\/wp-content\/uploads\/2024\/01\/img-ga4-conversion-setting7.jpg\" alt=\"GA4\u3067\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u304c\u8a08\u6e2c\u3055\u308c\u306a\u3044\u3068\u304d\u306e\u5bfe\u51e6\u6cd5\"><\/div> <div class=\"txtbox\"> <p>\u6b63\u3057\u3044\u624b\u9806\u3067\u8a2d\u5b9a\u3057\u305f\u306f\u305a\u306a\u306e\u306b\u3001\u30ec\u30dd\u30fc\u30c8\u3092\u78ba\u8a8d\u3057\u3066\u3082\u30c7\u30fc\u30bf\u304c\u78ba\u8a8d\u3067\u304d\u306a\u3044\u30b1\u30fc\u30b9\u304c\u3042\u308a\u307e\u3059\u3002<\/p> <p>\u6ce8\u610f\u70b9\u3068\u3057\u3066\u3001<span class=\"txt_bold txt_red\">GA4\u3067\u306f\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u3092\u8a2d\u5b9a\u3057\u305f\u5f8c\u304b\u3089\u8a08\u6e2c\u304c\u59cb\u307e\u308b\u305f\u3081\u3001\u8a2d\u5b9a\u3088\u308a\u4ee5\u524d\u306e\u30c7\u30fc\u30bf\u306f\u8868\u793a\u3055\u308c\u307e\u305b\u3093\u3002<\/span>\u307e\u305f\u8a2d\u5b9a\u5f8c\u306f\u30ec\u30dd\u30fc\u30c8\u53cd\u6620\u307e\u3067\u306b<span class=\"txt_bold\">\u6700\u592724\u6642\u9593<\/span>\u304b\u304b\u308a\u307e\u3059\u3002\u6570\u6642\u9593\u301c1\u65e5\u307b\u3069\u6642\u9593\u3092\u304a\u3044\u3066\u304b\u3089\u3001\u8a2d\u5b9a\u5f8c\u306e\u671f\u9593\u306e\u30c7\u30fc\u30bf\u304c\u8a08\u6e2c\u3055\u308c\u3066\u3044\u308b\u304b\u518d\u5ea6\u78ba\u8a8d\u3057\u3066\u307f\u307e\u3057\u3087\u3046\u3002<\/p> <p>\u305d\u308c\u3067\u3082\u8a08\u6e2c\u3055\u308c\u306a\u3044\u306a\u3089\u3001\u4ee5\u4e0b\u306e\u624b\u9806\u3092\u8a66\u3057\u3066\u307f\u307e\u3059\u3002<\/p> <\/div> <h3 class=\"tt2\"><span class=\"ez-toc-section\" id=\"7-1GA4%E3%82%BF%E3%82%B0%E3%81%8C%E6%AD%A3%E3%81%97%E3%81%8F%E8%A8%AD%E5%AE%9A%E3%81%95%E3%82%8C%E3%81%A6%E3%81%84%E3%82%8B%E3%81%8B%E7%A2%BA%E8%AA%8D%E3%81%99%E3%82%8B\"><\/span>7-1.GA4\u30bf\u30b0\u304c\u6b63\u3057\u304f\u8a2d\u5b9a\u3055\u308c\u3066\u3044\u308b\u304b\u78ba\u8a8d\u3059\u308b<span class=\"ez-toc-section-end\"><\/span><\/h3> <div class=\"txtbox\"> <p>\u6642\u9593\u304c\u7d4c\u904e\u3057\u3066\u3082\u8a08\u6e2c\u3055\u308c\u306a\u3044\u5834\u5408\u3001\u8a2d\u5b9a\u3057\u305f\u30da\u30fc\u30b8\u306eGA4\u30bf\u30b0\u306b\u4e0d\u5099\u304c\u3042\u308b\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002<span class=\"txt_bold txt_red\">\u6e2c\u5b9aID\u304c\u6b63\u3057\u304f\u5165\u529b\u3055\u308c\u3066\u3044\u308b\u304b\u30c1\u30a7\u30c3\u30af\u3057\u307e\u3057\u3087\u3046\u3002<\/span><\/p> <p>\u6e2c\u5b9aID\u306fG\u304b\u3089\u59cb\u307e\u308bID\u3067\u3001\u30c7\u30fc\u30bf\u30b9\u30c8\u30ea\u30fc\u30e0\u3068Web\u30b5\u30a4\u30c8\u3092\u3064\u306a\u3052\u308b\u91cd\u8981\u306a\u5f79\u5272\u304c\u3042\u308a\u307e\u3059\u3002\u9069\u5207\u306b\u5165\u529b\u3055\u308c\u3066\u3044\u306a\u3044\u3068\u3001\u30c7\u30fc\u30bf\u9001\u4fe1\u304c\u3067\u304d\u305a\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u304c\u8a08\u6e2c\u3055\u308c\u307e\u305b\u3093\u3002<\/p> <p>\u78ba\u8a8d\u4f5c\u696d\u306b\u306f\u3001<span class=\"txt_bold\">Chrome\u30d6\u30e9\u30a6\u30b6\u306e\u62e1\u5f35\u6a5f\u80fd\u3067\u3042\u308bGoogle Tag Assistant\u306e\u6d3b\u7528\u3092\u304a\u3059\u3059\u3081\u3057\u307e\u3059\u3002<\/span>Google Tag Assistant\u3092\u4f7f\u3046\u3068\u3001\u30a8\u30e9\u30fc\u72b6\u6cc1\u306e\u30ec\u30dd\u30fc\u30c8\u304c\u78ba\u8a8d\u3067\u304d\u3001\u30c1\u30a7\u30c3\u30af\u4f5c\u696d\u3092\u52b9\u7387\u7684\u306b\u884c\u3048\u307e\u3059\u3002<\/p> <\/div> <h3 class=\"tt2\"><span class=\"ez-toc-section\" id=\"7-2%E3%82%B3%E3%83%B3%E3%83%90%E3%83%BC%E3%82%B8%E3%83%A7%E3%83%B3%E8%A8%AD%E5%AE%9A%E3%81%8C%E9%96%93%E9%81%95%E3%81%A3%E3%81%A6%E3%81%84%E3%81%AA%E3%81%84%E3%81%8B%E7%A2%BA%E8%AA%8D%E3%81%99%E3%82%8B\"><\/span>7-2.\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u8a2d\u5b9a\u304c\u9593\u9055\u3063\u3066\u3044\u306a\u3044\u304b\u78ba\u8a8d\u3059\u308b<span class=\"ez-toc-section-end\"><\/span><\/h3> <div class=\"txtbox\"> <p>\u8a2d\u5b9a\u6642\u306e\u5165\u529b\u3084\u64cd\u4f5c\u306b\u8aa4\u308a\u304c\u306a\u3044\u304b\u3092\u78ba\u8a8d\u3057\u307e\u3057\u3087\u3046\u3002\u624b\u52d5\u3067\u8a2d\u5b9a\u3057\u3066\u3044\u308b\u305f\u3081\u3001\u624b\u9806\u901a\u308a\u306b\u884c\u3063\u3066\u3044\u3066\u3082\u5165\u529b\u6f0f\u308c\u3084\u8aa4\u5b57\u3001\u8a18\u8f09\u30df\u30b9\u304c\u751f\u3058\u308b\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002<\/p> <p>GA4\u306e\u7ba1\u7406\u753b\u9762\u304b\u3089\u8a2d\u5b9a\u3057\u305f\u5834\u5408\u306f\u3001<span class=\"txt_bold txt_red\">\u30d1\u30e9\u30e1\u30fc\u30bf\u30fc\u3084\u6f14\u7b97\u5b50\u3001\u5024\u306a\u3069\u4e00\u81f4\u6761\u4ef6\u306e\u5165\u529b\u304c\u8aa4\u3063\u3066\u3044\u308b\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002<\/span>\u8a2d\u5b9a\u65b9\u6cd5\u3092\u8ffd\u3044\u306a\u304c\u3089\u3001\u7ba1\u7406\u753b\u9762\u3092\u30c1\u30a7\u30c3\u30af\u3057\u307e\u3057\u3087\u3046\u3002<\/p> <p>GTM\u306b\u3088\u308b\u8a2d\u5b9a\u306e\u5834\u5408\u306f\u3001\u30bf\u30b0\u306e\u7a2e\u985e\u3084\u8a2d\u5b9a\u30bf\u30b0\u3001\u30c8\u30ea\u30ac\u30fc\u306e\u6761\u4ef6\u3092\u898b\u76f4\u3057\u307e\u3059\u3002GTM\u3067\u306e\u30a4\u30d9\u30f3\u30c8\u4f5c\u6210\u5f8c\u306f\u3001<span class=\"txt_bold\">GA4\u7ba1\u7406\u753b\u9762\u306b\u3066\u65b0\u3057\u3044\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u30a4\u30d9\u30f3\u30c8\u3068\u3057\u3066\u767b\u9332\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/span>\u767b\u9332\u4f5c\u696d\u307e\u3067\u3057\u306a\u3044\u3068\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u3068\u3057\u3066\u8a08\u6e2c\u3055\u308c\u306a\u3044\u305f\u3081\u3001\u4f5c\u696d\u3092\u5fd8\u308c\u3066\u3044\u306a\u3044\u304b\u78ba\u8a8d\u3057\u307e\u3057\u3087\u3046\u3002<\/p> <\/div> <h3 class=\"tt2\"><span class=\"ez-toc-section\" id=\"7-3%E9%99%A4%E5%A4%96%E3%83%95%E3%82%A3%E3%83%AB%E3%82%BF%E3%81%8C%E3%81%8B%E3%81%8B%E3%81%A3%E3%81%A6%E3%81%84%E3%81%AA%E3%81%84%E3%81%8B%E7%A2%BA%E8%AA%8D%E3%81%99%E3%82%8B\"><\/span>7-3.\u9664\u5916\u30d5\u30a3\u30eb\u30bf\u304c\u304b\u304b\u3063\u3066\u3044\u306a\u3044\u304b\u78ba\u8a8d\u3059\u308b<span class=\"ez-toc-section-end\"><\/span><\/h3> <div class=\"txtbox\"> <p>GA4\u306e\u9664\u5916\u30d5\u30a3\u30eb\u30bf\u306b\u3088\u3063\u3066\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u6e2c\u5b9a\u304c\u59a8\u3052\u3089\u308c\u3066\u3044\u308b\u30b1\u30fc\u30b9\u3082\u3042\u308b\u3067\u3057\u3087\u3046\u3002\u9664\u5916\u30d5\u30a3\u30eb\u30bf\u3068\u306f\u3001<span class=\"txt_bold\">\u6307\u5b9a\u306eIP\u3084\u53c2\u7167\u5143\u304b\u3089\u306e\u30a2\u30af\u30bb\u30b9\u3092\u8a08\u6e2c\u305b\u305a\u306b\u3001\u30ec\u30dd\u30fc\u30c8\u7d50\u679c\u304b\u3089\u9664\u5916\u3059\u308b\u8a2d\u5b9a\u306e\u3053\u3068\u3067\u3059\u3002<\/span>\u81ea\u5206\u306e\u30c7\u30d0\u30a4\u30b9\u3084\u81ea\u793e\u30d1\u30bd\u30b3\u30f3\u304b\u3089\u306e\u30a2\u30af\u30bb\u30b9\u3092\u9664\u5916\u3057\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u30c7\u30fc\u30bf\u306e\u307f\u3092\u62bd\u51fa\u3059\u308b\u306e\u306b\u7528\u3044\u3089\u308c\u307e\u3059\u3002<\/p> <p>\u3057\u304b\u3057\u3001<span class=\"txt_bold txt_red\">\u9664\u5916\u30d5\u30a3\u30eb\u30bf\u304c\u8aa4\u3063\u3066\u3044\u308b\u3068\u3001\u8a08\u6e2c\u3057\u305f\u3044\u30a2\u30af\u30bb\u30b9\u3082\u9664\u5916\u3057\u3066\u3057\u307e\u3044\u3001\u6b63\u78ba\u306a\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u6570\u304c\u5206\u304b\u3089\u306a\u304f\u306a\u308a\u307e\u3059\u3002<\/span><\/p> <p>\u7ba1\u7406\u753b\u9762\u306e\u300c\u30c7\u30fc\u30bf\u30b9\u30c8\u30ea\u30fc\u30e0\u300d\u304b\u3089\u300c\u30bf\u30b0\u4ed8\u3051\u306e\u8a73\u7d30\u8a2d\u5b9a\u300d\u3092\u9078\u629e\u3059\u308b\u3068\u3001\u9664\u5916\u30d5\u30a3\u30eb\u30bf\u3092\u78ba\u8a8d\u3067\u304d\u307e\u3059\u3002IP\u30a2\u30c9\u30ec\u30b9\u306e\u9664\u5916\u306f\u300c\u5185\u90e8\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u306e\u5b9a\u7fa9\u300d\u306b\u3001\u53c2\u7167\u5143\u306e\u9664\u5916\u306f\u300c\u9664\u5916\u3059\u308b\u53c2\u7167\u5143\u306e\u30ea\u30b9\u30c8\u300d\u306b\u8868\u793a\u3055\u308c\u307e\u3059\u3002\u610f\u56f3\u3057\u306a\u3044IP\u3001\u3082\u3057\u304f\u306f\u53c2\u7167\u5143\u304c\u5165\u529b\u3055\u308c\u3066\u3044\u306a\u3044\u304b\u30c1\u30a7\u30c3\u30af\u3057\u3066\u304f\u3060\u3055\u3044\u3002<\/p> <\/div> <!-- \u307e\u3068\u3081 --> <h2 class=\"tt1\"><span class=\"ez-toc-section\" id=\"%E3%81%BE%E3%81%A8%E3%82%81\"><\/span>\u307e\u3068\u3081<span 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